2019 MEDIA PLANNER

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A N P U B L I C AT I O N

CLICK FOR

RATESAND

SPECS

REACHING TOP DECISION-MAKERS IN THE CLEANING & RESTORATION INDUSTRIES Cleanfax, is the ONLY media brand engaging the professional cleaning and restoration markets, and has been for more than 30 years.

With comprehensive content across robust, inte-grated media channels, Cleanfax is the authority and leading media resource to the market.

Reach your target audience when, where and how they want to be reached throughout their buying cycle.

Cleanfax, the trusted voice of the industry connects you to your customers. Partner with Cleanfax to boost your ROI and drive results.

cleanfax.com

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INTEGRATED SOLUTIONS S H O W C A S E Y O U R B R A N D

SOCIAL MEDIAfacebook, twitter, instagram, and youtube

TO REACH THE TRUE SCOPE OF CLEANFAX’S AUDIENCE, YOU NEED A PRESENCE ON ALL PLATFORMS.

26,000+ website users

25,000 print & digital

subscribers

30,000 e-Newsletter subscribers

80,000+ industry professionals engage with Cleanfax

on a monthly basis .

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Cleanfax bridges the gap between the professional cleaning and restoration industries by delivering best in class content to the industry’s leading audience.

GAIN ACCESS TO THE LARGEST AUDIENCE

25,000 top decision makers and influencers running the industry cleaning and restoration organizations

86% of subscribers are Owner and/or Corporate Management

MULTI-AUDIENCE REACH

77% RESTORATION CONTRACTORS provide cleaning services

52% CLEANERS

offer restoration services

AUDIENCE PROFILE

12% Floor/Carpet Maintenance Contractor

35% Restoration Contractor

48% Carpet Cleaning

Contractor

2% Sales Agent/

Rep Firm3%

Distributor

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QUALITY CONTENT DRIVES ENGAGEMENT

Cleanfax’s unparalleled industry experience, unmatched network of industry experts along with feedback from readers are the driving force behind the quality content we produce.

Cleanfax’s industry leading content includes:• Solutions to industry pros’ daily challenges• Marketing, management, and technical know-how and industry best practices • Education and proven business strategies• Research, data and coverage of industry trends• Essential information to assist readers in growing their businesses.

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CLEANFAX 2019 EDITORIAL CALENDARAd Close

Material Deadline Issue Features

Sponsorship Opportunities Bonus Distribution

12/21/18 01/03/19 Jan/Feb• Carpet Care Spotlight: Special Report on Successful Cleaning Companies

• Diversifying to Increase Profitability

• Improved Drying Processes

Cleaning Industry Leaders Review Profile

• NEXUS, January 28-30, Las Vegas

• ICE Expo, January 24-25, Las Vegas

01/23/19 01/31/19 March• Tackling Spring Season Challenges

• Residential Carpet Cleaning Marketing

• Odor Control Techniques

Software & Technology Showcase

• Clean Buildings Expo, March 26-27, Baltimore

03/06/19 03/13/19 April

• Implementing Technology in Marketing

• Integrated Approach to Marketing & Advertising

• Mold Remediation & Abatement

Restoration Showcase • The RIA Convention & Industr Expo, April 30-May 2, Phoenix

• The Experience Conference & Exhi- bition, May 6-8, Clearwater Beach, FL

03/29/19 04/03/19 The Experience Conference & Exhibition APRIL Official Show Guide

04/25/19 05/02/19 May/June• Building a Stronger Disaster Restoration Team

• Commercial Carpet Cleaning Marketing

• Contents Restoration

Truckmount Profile • Crawford Contractor Connections, June 10-12, Dallas

5/28/19 6/4/19 July• Market Study: The Restoration Benchmarking Survey Report

• Technology in Cleaning and Restoration

• Commercial Carpet Cleaning Methods

Chemicals Showcase (Cleaning & Restoration)

06/25/19 07/02/19 August

• Restoration Spotlight: Special Report on Successful Restoration Companies

• Insurance Marketing Strategies

• Spot and Stain Removal

Restoration Industry Leaders Review

07/25/19 08/01/19 September• Mastering Digital Marketing

• Managing a Multi-Truck Operation

• Water Damage Restoration

The Experience Company Profiles

• The Experience Convention & Trade Show, Las Vegas, September 18-20

08/12/19 08/16/19 The Experience Convention & Trade Show SEPTEMBER Official Show Guide

08/28/19 09/04/19 October• Market Study: The Carpet Cleaning Benchmarking Survey Report

• How to Build a Productive Staff

• Truckmount Maintenance

Extractor Showcase • ISSA Show 2019, Las Vegas, November 18-21

10/24/2019 10/31/19 Nov/Dec• Business Planning for 2020

• Improving Office Staff and Technician Teamwork

• Stone, Concrete & Hard Surfaces

Best Buys for 2020 Showcase

• Lead Feature | • Business Development Feature | • Technical Tips Feature

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DIGITAL ADVERTISING C L E A N FA X . C O M

Cleanfax.com offers traditional and rich-media advertising as well as exclusive sponsorship opportunities and site segmentation to spotlight your products. The site averages 26,000+ unique users and 41,000+ pageviews monthly with news, articles, and online-only multi-media content.

Traditional Banner AdvertisementSuper LeaderboardLeaderboard (Home Page and ROS placement)Half PageMedium Rectangle (Home Page and ROS placement)Half Page Banner (Home Page and ROS placement)

Dominate the market with High Impact PlacementsInterstitial/PrestitialPage SkinTopic/Channel Sponsorship

26,000+ Monthly Unique

Visitors

41,000+Monthly Page

VIews

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GET TO YOUR CUSTOMERS INBOX

Targeted Email Marketing• 100% share of voice with targeted messages delivered to your audience• Focus on specific demographics or reach the entire Cleanfax database of 29,000+

Content MarketingReach Cleanfax’s entire email database! A valuable tool to generate leads, promote your brand, share educational videos and more with opportunities such as: • Technology Alert • Technical Tip* • Video Spotlight* • White Paper* • Native/Sponsored Content*

*Includes Cleanfax archival.

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STAND OUT WITH DIGITAL SPONSORSHIPS

Cleanfax Insider e-NewsletterSent weekly to 16,000+ industry pros, provides exclusive online articles, news, videos, and more.

Restoration Insider e-NewsletterSent twice monthly to 8,000+ disaster restoration pros.

Webinars/Webcast SponsorshipsA complete marketing services package is included with each co-sponsor or exclusively sponsored webcast. Marketing service package includes: • Live moderated webinar • e-mail and social invitations to Cleanfax’s audience to drive registration • Up to 30 second voice over advertising message • Custom lead report including all registrants • 1-yr archive of the webcast on Cleanfax.com

Digital sponsorship opportunitiesExclusively sponsor an issue of Cleanfax magazine with leaderboard banner on every page and introductory letter/advertorial message on the opening cover. • Exclusive issue sponsorship • Animated belly bands • Pop-up ads/Videos • Animate your print ad

Advertising spots available in both e-newsletters: • Leaderboard • Medium Rectangle • Featured Product • Sponsored Content • Road Block

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PRINT RATES AND SPECS

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16” x 11.125”

Two Page Spread Full Page Bleed

8” x 11.125”

4.5” x 7.5”

1⁄2 Page Island

Full Page

7” x 10” 16” x 4.875”

1⁄2 Page Horizontal Spread

TRIM SIZE: 7.875”(w) x 10.875”(h), BLEED: Image must extend .125” beyond trim size. Keep live matter .375” from final trim, LIVE AREA: 7.25”(w) x 10.5”(h)

PRINT SPECS: High Resolutions (Press Optimized) PDF’s. All fonts and images embedded. Convert all colors to CMYK. Convert all fonts to outlines if possible. All images should be 300 dpi. Flatten layers/transparencies.

6.875” x 4.875”

1⁄2 Page Horizontal

3.375” x 9.8125”

1⁄2 Page

Vertical

2.125” x 9.5”

1⁄3 Page

Vertical

4.5” x 4.875”

1⁄3 Page Square

2.125” x 4.875”

1⁄6 Page Vertical

6.875” x 3”

1⁄3 Page Strip

3.375” x 4.875”

1⁄4 Page Vertical

6.875” x 2.125”

1⁄4 Page Strip

Display / 4C 1-3x 4-8x 9x2-Page Spread $7,550 $7,450 $7,350

Full Page $4,150 $3,950 $3,850

1/2 Horizontal Spread $5,535 $5,275 $5,125

1/2 Island $2,800 $2,700 $2,600

1/2 Page $2,600 $2,500 $2,400

1/3 Page $2,175 $2,075 $1,975

1/4 Page $1,600 $1,500 $1,400

Native-Content Marketing Specifications RateProfiles - Full Page Headline, 450 words, images, logo, url $2,500

Showcases - Half Page Headline, 100 words, image, logo, url $1,500

Marketplace / 4C 1x

1/2 Page Horizontal $1,500

1/4 Page Vertical $850

ISSA Media Network Marketplace 3x 6x

1/4 Page $2,650 $2,300

1/6 Page $2,000 $1,775

DIGITAL RATES AND SPECS

Cleanfax.com attracts over 28,000 monthly unique visitors and offers traditional and rich media options for traffic generation and brand awareness. Content marketing and lead generation opportunities are also available utilizing Cleanfax’s over 30,000+ e-mail database.

The Cleanfax Insider eNewsletter is delivered to 16,000+ industry professionals every Saturday. The Restoration Insider is delivered to 8,000+ restoration professionals twice per month.

Display Units Desktop Mobile Rate

Super Leaderboard 978x90 320x50 $1,200

Leaderboard 728x90 320x50 $1,000

Half Page 300x600 300x250 $1,200

Medium Rectangle 300x250 300x250 $800

Exclusive - High Impact Units

Floor Hanger 970x90 320x50 $2,000

Interstitial - Prestitial 600x400 300x250 $2,500

Page Skin 300x600 300x600 $2,950

Topic/Channel Sponsorship

Leaderboard & Half Page $1,000

Roadblock (Home & ROS)Leaderboard &

Medium Rectangle $1,750

Digital Edition Sponsorship $2,500

Webcast Co-Sponsorship $2,500

Webcast Exclusive Sponsorship $6,500

e-Newsletter Marketing Dimensions Rate

e-Newsletters Cleanfax Insider

Restoration Insider

Leaderboard 728x90 $600 $500

Medium Rectangle 300x250 $500 $350

Roadblock Leaderboard & Medium Rectangle $1,000 $750

Sponsored Content Headline, 50 words, url $500 $350

Product Spotlight

700x350 image, headline, 50 words, url $500 $350

e-Mail Marketing Rate

Targeted e-Mail

Entire Cleaning & Restoration database $3,000

Carpet/Floor Care specific database $2,000

Restoration specific database $1,800

Geo-targeted e-mail $150M/ Minimum charge $300

Additional Options

Technology Alert $1,750

Technical Tip $2,000

Video Spotlight $2,000

Native/Sponsored Content $2,000

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ISSA SHOW 2019 G E T N O T I C E D AT I S S A S H O W 2 0 1 9

The ISSA North America Trade Show attracts thousands of qualified cleaning industry buyers each year, with high-level purchasing power, looking for the latest products, trends and ideas. Gain exposure, high visibility and brand recognition with this targeted audience.

Benefit from pre-event marketing programs, on-site promotions and signage, and post-event promotions on ISSA’s multiple channels. With a mix of affordable, effective advertising, pro-motional opportunities, and sponsorships, the right buyers will come looking for you!

ISSA Trade Show Sales ContactsMikel Gabrielson Senior Sales ExecutiveAccessories and Equipment Specialist Email: mikel@issa.com

Iris Weinstein Senior Sales ExecutiveChemical and Paper SpecialistEmail: iris@issa.com

BRANDS OVERVIEW

95 Years Young and GrowingSince 1923, ISSA has served the commercial cleaning industry. From its beginning as a supplier/ distributor organization to today being the leading association serving the global cleaning community across all segments - ISSA continues to expand its footprint to engage the immense global market and to assist members and the industry in their success in an ever-transforming business environment.

Unmatched PartnerNo other organization is better positioned to deliver its partners, members and audiences with solutions to aid in their growth.

Best Solutions for your SuccessISSA offers unparalleled access and reach to each segment of the market across industry leading media brands, digital assets, market intelligence and a growing global event portfolio. Utilize ISSA’s media teams over 100 years of experience to select the best platforms for your marketing goals whether raising brand awareness, generating leads or positioning your brand as a thought leader.

93,000+ Website

Users

70,000+ E-mail

Subscribers

67,000+ Magazine

Subscribers

60,000+ Social

Followers

290,000+ Media

Connections

Circulation . . . . . . . . . . . . . . . . . 9,200 e-Newsletters . . . . . . . . . . . . 20,000+ISSA.com Visitors . . . . . . . . 42,000+ISSA.com Pageviews . . . . .150,000+

The ONLY publication reaching all segments of the supply chain and service providers within the cleaning industry. Serving the most influential audience in the market, its c-suite approach to high level industry trends and data makes ISSA Today and its associated digital platforms a must read. Audience includes distributors, wholesalers, building service contractors, in-house ser-vice providers, residential cleaning services, manufacturers and associate members.

issa.com

Circulation . . . . . . . . . . . . . . . .33,300e-Newsletters . . . . . . . . . . . . 35,000+CMMOnline.com Visitors . . . .25,000+CMMOnline.com Pageviews . .65,000+

Reaching both end-user segments of the commercial cleaning/facility services market: BSC’s and In-House/Facility Managers, CMM has been the industry’s voice of the end-user since 1964. Top-level decision makers in education, healthcare, commercial, retail, hospitality and industrial verticals rely on CMM for both business management and best practices for their facilities and business growth.

cmmonline.com

Circulation . . . . . . . . . . . . . . . .25,000e-Newsletters . . . . . . . . . . . . 30,000+Cleanfax.com Visitors . . . . . 26,000+Cleanfax.com Pageviews . . 41,000+

Serving the specialty cleaning and restoration industries. From carpet and floor care to disaster restoration, remediation and environmental services, Cleanfax is the ONLY media brand engaging both segments of this niche marketplace and the ONLY audited title among media brands in this space.

cleanfax.com

BRANDS OVERVIEW A U D I E N C E / R E A C H

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CONTACT US

SALES

Abby IngrahamSales Account Executive

Abby@issa.com | 847.982.3484

Scott BeechSales Account Executive

Scott@issa.com | 224.534.5062

Micah OgburnDirector of Media Sales

Micah@issa.com | 847.982.3486

CONTENT

Jeff CrossEditorial Director | ISSA Media

JeffCross@issa.com

Kelly F. ZimmermanManaging Editor | CMM

Kelly@issa.com

Amanda HoseyManaging Editor | Cleanfax

Amandah@issa.com

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issa.com cmmonline.com cleanfax.com