2019 media kit - outdoorsg.compages than any other magazine in florida. each month discover content...
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www.fl oridasportsman.com
2019 MEDIA KIT
2019 MEDIA KIT MISSION STATEMENT
Florida Sportsman, To educate and entertain Florida’s anglers, boaters, hunters and other outdoors enthusiasts. Along the way, develop and empower citizen stewards of the state’s waters, lands, and wildlife resources.
Educate. Entertain. Develop. Empower.
2019 MEDIA KIT
Florida’s outdoorsmen turn to Florida Sportsman at different times, for different things. To maximize your marketing efforts your media buy— and mix—should keep this in mind.
PRINT This year Florida
Sportsman magazine celebrates its 50th year
of being the trusted resource for anglers
and boaters in search of valued how-to and
where-to content. Florida Sportsman magazine is where people find out
things they didn’t already know.
DIGITALThe Florida Sportsman
website and social media community are where
Florida’s anglers go for timely and need-to-
have information. Local catch reports, weekend fishing forecasts, daily
updates and weekly product and boat reviews
keep Florida’s anglers logging in daily. Digital
media is about reach and customization. Reach
who you want, when you want, where you want.
TVTV is where people tune in to be entertained. For
Florida Sportsman’s three TV shows; Florida Sportsman Watermen,
Florida Sportsman Project Dreamboat and Florida
Sportsman Best Boat it’s about integrating your
product with personalities of the show as well as the Florida Sportsman brand.
It’s also about seeing your product come to life.
TV is where STARS are made, the hosts of the show and your product.
RADIO Florida Sportsman Radio Live is where
people go to find out what’s biting “NOW.” Nothing is more timely
than turning on your radio and hearing a report from
ten miles out. When anglers in Jacksonville,
West Palm and Pensacola tune in to find out where
the bite is make sure they hear about your product. Radio is about building brand awareness and
timely messaging.
EXPOS There’s no better way to show your product’s key features than by putting
them in the hands of Florida’s anglers, boaters
and hunters. The “in-person” component of a 360-degree marketing
campaign may be all you need, when supported by print, online and radio to bring your product to life in the fishingest state in
the country.
CROSS PLATFORM MEDIA SOLUTION
“Florida Sportsman is the Bible to Florida’s angler.” —Capt. Bouncer Smith Miami
2019 MEDIA KIT
Florida — The Fishing Capital of the World. “Florida is like no other place on Earth.”
—Brett Boston, Fish & Wildlife Foundation of Florida
*2011 U.S. Fish & Wildlife Service. **2014 NMMA Statistical Abstract
FLORIDA—More Anglers, who fish more, who spend more and for a greater variety of fish than any other state in the country.
MORE ANGLERS 2.3 MILLION STRONG
27% of all saltwater anglers nationwide fish in Florida.*
Florida’s anglers equal that of the #2, #3 and #4 states combined.*
TOP 5 STATESSALTWATER ANGLERS
➊ FL 2,397,610➋ NY 800,811➌ CA 775,329➍ TX 750,000➎ NC 632,000
SPEND MORE $2.3 BILLION
Floridians spend more like a region than a state.**
For boats, outboards, trailers and accessories, Floridians
spend more than the #2 and #3 states combined.
TOP 5 STATESBUYING POWER
➊ FL $2,318,000,000➋ TX $1,286,000,000➌ MI $762,000,000➍ MN $601,000,000➎ NY $597,000,000
DIVERSITY
InshoreOffshoreTrolling
Bottom FishingFlats
231 SpeciesFresh Water
Shore Fishing8,426 miles of
coastline
FISH MORE 36% of all saltwater fishing days nationwide take place
in Florida.*In fact, Florida’s anglers fish more than the next
4 states combined.TOP 5 NUMBER OF
SALTWATER FISHING DAYS
➊ FL 36,347,826➋ TX 8,157,241➌ NY 7,683,521➍ CA 7,192,655➎ NJ 7,019,976
WHY FLORIDA?
2019 MEDIA KIT H4
FLORIDA IS A HUGE YEAR-ROUND OUTDOOR PARADISEFlorida Sportsman reaches more boaters than any other boating or outdoor magazine in the southeast.
Florida Sportsman has run more advertising than any other fishing or outdoor related magazine over the last 20 years.
H4WE REACH YOUR CUSTOMER
ONSHORE
FLORIDA IS #1 IN OUTBOARD MOTOR SALES
Outboard market share in 2016 by horsepower
• 150-199hp accounted for 14% of market
• 200-249hp accounted for 7.4% of market
• 250-299 hp accounted for 6.1% of market
• 300hp and up accounted for 7.2% of market
NEARSHORE
FLORIDA IS #1 IN BOAT SALES
TOP 5 STATESPOWERBOAT SALES
➊ Florida $1.35 billion➋ TX $708 million➌ MI $387 million➍ NY $373 million➎ NC $360 million
Source: 2016 NMMA Statistical Abstract.
OFFSHORE
FLORIDA IS #1 ON MONEY SPENT ON AFTERMARKET
ACCESSORIES
TOP 5 STATES BOATING ACCESSORY SALES
➊ Florida $753 million➋ TX $562 million➌ MI $352 million➍ MN $292 million➎ WI $266 million
Source: 2016 NMMA Statistical Abstract.
INSHORE
FLORIDA IS #1 IN SALTWATER ANGLERS
TOP 5 STATESSALTWATER ANGLERS➊ Florida 2,397,610
➋ NY 800,811➌ CA 775,329➍ TX 750,759➎ NC 632,341
Source: U.S. Fish and Wildlife Service 2011 Survey.
Source: 2016 NMMA Statistical Abstract.
2019 MEDIA KIT
Florida Sportsman Magazine maintains a fl exible schedule in order to present timely, topical feature information. Each issue contains a mix of as many as 8 feature stories, many of which may be selected only weeks prior to publication for the very latest coverage of that month’s hottest fi shing prospects and most current techniques. In addition, we cover hunting seasons and boating topics of interest to Florida residents.
75.8% Repeat Renewals. More Inshore and Off shore dedicated editorial than any other magazine in Florida. More total annual Advertising pages than any other magazine in Florida. Each month discover content you won’t fi nd anywhere else.
• Action Spotter Spotlighting local hotspots and monthly fishing and hunting forecasts, our 11 Field Editors provide in-depth reports.
• How-To Seminars Up to 8 different topics—marine electronics, boating, offshore fishing, light tackle, bass fishing, fly fishing, hunting, paddle craft. Expert advice on techniques, products and rigging.
• Other Shores Hot fi shing trips beyond Florida (emphasis on Southeastern U.S., Bahamas and nearby tropical destinations)
• Best Boat and In the Know Highlights new boats, motors, accessories and products for fi shermen, boaters and hunters.
• Sportsman’s Kitchen Award-winning columnist gives recipes and cooking instructions for fi sh and game..
• Tournament Insider Results and highlights of saltwater and freshwater fi shing tournaments.
• On the Conservation Front Reporting and commentary on political, environmental and management issues that aff ect hunting and fi shing.
• Openers Magazine Founder Karl Wickstrom’s monthly column on current events, fi sheries conservation and other topics of vital interest to Florida outdoorsmen.
• Special Online Content Florida Sportsman exclusives including boat reviews, travel and product information, plus special photo packages, interviews and more at: www.fl oridasportsman.com
In every issue, you’ll fi nd these regular departments:
Each month in Florida Sportsman magazine you discover content you won’t fi nd anywhere else.
IN EVERY ISSUE
2019 MEDIA KIT
Take advantage of year ’round fi shing with seasonal highlights: Inshore Off shore Freshwater Fly FishingFlorida’s anglers fi sh more than any other state. They also read more, thanks to Florida Sportsman.
EDIT CALENDAR
JANUARY 2019 FEBRUARY 2019 MARCH 2019 APRIL 2019 MAY 2019 JUNE 2019
Alligator Alley/Tamiami Trail Snook, Bass and Panfi sh; Key Largo Fishing; Bayronto Reef; Largemouth bass lakes; Shark Fishing
Fishing Cobia on the Mantas; Melbourne Surf Fishing; Bahamas Blue Marlin Teasers; Coyote Hunting; Tampa Bay
BLUEWATER SPECIAL:Mako and White Sharks; Sheepshead; Kissimmee Valley Fish/Hunt; Bluewater Newsstand Special; Wahoo Trolling; Turkey hunt
Monster Mahi; Charlotte Harbor Mixed Bag; Big Snook Tactics; Lower Keys; How to Catch Spadefi sh; Tarpon Fishing
SHALLOW WATER SPECIAL:Red Snapper Gulf and Atlantic; Center Console Off shore Machines; Shallow Water Newsstand Special; Panfi sh in Lakes
Nearshore Beach Fishing by Boat; Bonitos; Jacksonville Off shore Fishing Club; Scallop Diving; Cruise the ICW
Closing DateNovember 8, 2018
On NewsstandDecember 25, 2018
Closing DateDecember 5, 2018
On NewsstandJanuary 22, 2019
Closing DateJanuary 10, 2019
On NewsstandFebruary 26, 2019
Closing DateApril 12, 2019
On NewsstandMay 28, 2019
Closing DateMarch 18, 2019
On NewsstandApril 30, 2019
Closing DateFebruary 8, 2019
On NewsstandMarch 26, 2019
JULY 2019 AUGUST 2019 SEPTEMBER 2019 OCTOBER 2019 NOVEMBER 2019 DECEMBER 2019
BLUEWATER SPECIAL:Drift for Shallow Snapper; Bluewater Newsstand Special; Mayport Tarpon; New Artifi cial Reefs; Bow hunting
Mullet Run Mayhem; Lobster Season; Permit on the Flats; North FL Rivers; Gun Season preview
SHALLOW WATER SPECIAL:Shallow Water Newsstand Special; New Fishing Rods and Reels; Dove Hunt; Vermilion snapper
Spanish and King Mackerel; Fly Fishing Tactics for All Seasons; Best Places to Live and Fish in Florida; Seabass
Sailfi sh and More on Kites; Grouper Fishing; Central Florida Surf Fishing; Duck Hunting
Florida Keys Wahoo; River Seatrout Fishing; Old Florida Fish Camps; Crappie Freshwater; Snipe Hunting
Closing DateMay 10, 2019
On NewsstandJune 25, 2019
Closing DateJune 14, 2019
On NewsstandJuly 30, 2019
Closing DateJuly 15, 2019
On NewsstandAugust 27, 2019
Closing DateOctober 14, 2019
On NewsstandNovember 26, 2019
Closing DateSeptember 16, 2019
On NewsstandOctober 29, 2019
Closing DateAugust 9, 2019
On NewsstandSeptember 24, 219
Inshore Off shore Freshwater Fly FishingInshore Off shore Freshwater Fly FishingInshore Off shore Freshwater Fly FishingInshore Off shore Freshwater Fly FishingInshore Off shore Freshwater Fly FishingInshore Off shore Freshwater Fly FishingInshore Off shore Freshwater Fly FishingInshore Off shore Freshwater Fly FishingInshore Off shore Freshwater Fly Fishing
2019 MEDIA KIT
PAID AND AUDITED CIRCULATION
$63.80 CPMCost Per Thousand for a
full page ad. (12✕ Net Rate with 77,000 Circulation)
500 Plus Ad Pages in 2017
More Than 200 Advertisers an Issue
can’t be Wrong.
Size 1X 3X 6X 12XSpread $13,000 $11,940 $11,710 $11,560Full Page 6,500 5,970 5,855 5,7802/3 Page 4,720 4,330 4,260 4,1301/2 Page Spread 7,280 6,680 6,560 6,4401/2 Page Island or Vertical 3,785 3,475 3,400 3,3501/2 Page Horizontal 3,640 3,340 3,280 3,2201/3 Page 2,690 2,495 2,435 2,3851/4 Page 2,510 2,315 2,245 2,2151/6 Page 1,680 1,555 1,520 1,4701/12 Page 550 510 500 485Big Inch 305 275 255 245
Cover 2 or Cover 3 $6,835 $6,630 $6,485 $6,360Cover 4 7,380 7,150 7,005 6,885
Print ads have a larger impact on the consumer. They’re tangible, thus more trustworthy.
“Florida Sportsman offers a very low CPM (Cost to reach 1,000
people) but delivers an even better CPO (Cost per Order).
The best return on investment of any
advertising we’ve done.” –Craig SuttonFishing Nosara
Ad Rates
ADVERTISING RATES
2019 MEDIA KIT
PDF/x-1a Files are Preferred
Files (PDF only) should be sent via the advertising materials portal or by email. Portal URL: http://osg.sendmyad.comColors: CMYK only. Total ink coverage must not exceed 300%. (Exc: if you paid for a fi fth color it must be a Pantone set to Spot.) The maximum ink coverage (C+Y+M+K) should be no more than 300%.Document Setup: For full-page ads, your document page size should match the magazine page size. Please include trim marks with 1/8” off set. Bleeds should extend 1/8” beyond trim. Maximum one ad per document.Native Files: Files created in Photoshop, InDesign or Illustrator can be ac-cepted. Please include all fonts and links. Ads cannot be accepted if created in Microsoft Publisher, QuarkXPress or Scribus. Ad Creation: If Florida Sportsman is to create your ad and you supply
material, please provide text that has been proofed, preferably as a Microsoft Word fi le, images should be high-resolution JPGs and ones that you either own the copyright for or are in the public domain. Please communicate—in advance—any layout or color suggestions. Florida Sportsman will try to adhere to
requests, but due to the nature of printing, some allowances may need to be made. Please provide all your material no less than 5 business days prior to the Ad Close/ Ad Material deadline in order to allow enough time for the ad to be created and proofs sent and approved.
PAGE TRIM SIZE 8" Wide by 10.875" High
Two Page SpreadBleed: 16.25 ✕ 11.125Trim: 16 ✕ 10.875Safety: 15.5 ✕ 10.375Half-Horiz. SpreadBleed: 16.25 ✕ 5.5Trim: 16 ✕ 5.25Safety: 15.5 ✕ 4.75Full PageBleed: 8.25 ✕ 11.125Trim: 8 ✕ 10.875Safety: 7.5 ✕ 10.3752/3 VerticalBleed: 5.375 ✕ 11.125Trim: 5.125 ✕ 10.875Safety: 4.625 ✕ 10.375
1/2 HorizontalNon Bleed: 7 ✕ 4.875Bleed: 8.25 ✕ 5.5Trim: 8 ✕ 5.25Safety: 7.5 ✕ 4.75 1/2 VerticalBleed: 4.125 ✕ 11.125Trim: 3.875 ✕ 10.875Safety: 3.375 ✕ 10.3751/2 IslandNon Bleed: 4.625 ✕ 7.5Bleed: 5.375 ✕ 8.25Trim: 5.125 ✕ 8Safety: 4.635 ✕ 7.51/3 VerticalBleed: 3 ✕ 11.125Trim: 2.75 ✕ 10.875Safety: 2.25 ✕ 10.375
1/3 SquareNon Bleed: 4.625 ✕ 4.8751/4 SquareNon Bleed: 3.375 ✕ 4.8751/4 HorizontalNon Bleed: 7 ✕ 2.3751/6 HorizontalNon Bleed: 4.625 ✕ 2.375 1/6 VerticalNon Bleed: 2.25 ✕ 4.8751/12 PageNon Bleed: 2.25 ✕ 2.375Big InchNon Bleed: 2.25 ✕ 1.125A full-page ad should always be considered a “bleed” ad even if no image
or background extends past the edges.
1/6 Vertical
1/6 Horizontal
1/3 Square
1/2 Island
1/12 Square
Big Inch
1/3 Vertical
1/2 PageNon Bleed
Full PageNon Bleed
Magazine PageTrims to 8” ✕ 10.875”
1/2 PageBleed
Full PageBleed
AD SIZE AND MECHANICAL SPECS
2019 MEDIA KIT
1. The publisher may reject any advertising for any reason at any time, even if previously acknowledged or accepted.
2. Cancellations or changes in advertising (including changes in insertion orders) will not be accepted by the publisher after the issue closing date.
3. Cancellations must be in writing, and none are considered accepted until confi rmed in writing by the publisher.
4. Cancellation of a space contract by the advertiser or its agency will result in the forfeiture of position protection and/or the contract rate, if any. The rate on past and subsequent insertions will be adjusted to conform to the actual space used at current rates.
5. The publisher shall not be liable for any delay or failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the publisher is contained if such failure is due to acts of God, strikes, work stoppages, accidents, or other circumstances beyond the publisher’s control. The liability of publisher, if any, for any act, error, or omission for which it may be held responsible at law or in equity shall not exceed the cost of the advertising space aff ected by the error. In no event shall publisher be liable for any indirect, consequential, punitive, special, or incidental damages, including, but not limited to, lost income or pro ts.
6. Advertiser and agency represent and warrant that they are authorized to publish the entire contents and subject matter of any advertisement in any issue or edition and that publication will not violate any law or infringe upon any right of any party or result in any claims against publisher. In consideration of the publication of an advertisement, the advertiser and the agency, jointly and severally, will indemnify, defend and hold harmless KSE Sportsman Media, Inc. its affi liates offi cers, agents and employees against any and all losses and expenses (including legal fees) arising from or relating to (a) a breach or misrepresentation of the foregoing representations and warranties, and/or (b) the publication or contents of the advertisement including, without limitation, claims or suits for defamation, libel, misappropriation, privacy or publicity rights, copyright or trademark infringement, plagiarism, and from any and all similar claims now known or hereafter devised or created.
7. No conditions, printed or otherwise, appearing on the contract, order, or copy instructions that confl ict with the publisher’s policies or the terms and conditions stated herein will be binding on the publisher and to the extent inconsistent with the terms herein, these terms and conditions shall govern and supersede any such conditions.
8. The publisher has the continuing right to adjust its rate schedule and will regard the failure of an order to correspond to the rate schedule as a clerical error and will, without further communication, invoice the advertiser based on rates in eff ect at that time.
9. The publisher will hold the advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Please be advised that there is no “sequential liability” to the publisher. Payment is due upon receipt of invoice. All payments must be in United States currency. Advertiser and/or its advertising agency are jointly and severally liable for all costs, fees and expenses (including attorney or collection agency fees) incurred in connection with the collection of all monies due.
10. The forwarding of an order is construed as an acceptance of all the publisher’s rates and conditions in eff ect at that time.
11. This agreement shall be governed by and construed in accordance with the laws of the State of Georgia without regard to confl ict of laws provisions. Any action or proceeding arising out of or relating to this agreement or publisher’s publication of the advertising shall be brought in the courts of record in the State of Georgia.
TERMS AND CONDITIONS
2019 MEDIA KIT
Not everyone has a boat captain on speed dial. In fact, most people—when looking for a boat—simply don’t have a place to turn to for credible information on what’s the best boat for them. Florida Sportsman Best Boat will be that source for many new buyers—so make sure they’re seeing your boat as an option. This is your chance to place your ad in the go-to magazine to fi nd out who makes the best fi shing boats in the U.S. 30,000 copies will be distributed statewide October 2018. In addition to being sold at many boat shows, FSBB will be available and promoted throughout Florida Sportsman’s website for one year.
Ad Size RatePage 4-color . . . . . . . . . . . . . . . $2,500
Cover 2 & 3 . . . . . . . . . . . . . . . $2,625
Cover 4 . . . . . . . . . . . . . . . . . . . $2,875
1/2 page 4-color . . . . . . . . . . . $1,400
1/3 page 4-color . . . . . . . . . . . $1,000
1/6 page 4-color . . . . . . . . . . . . $700
1/12 page 4-color . . . . . . . . . . . $400
Contact your Florida Sportsman Sales Rep today to secure your participation in the Florida Sportsman Best Boat Magazine
Distribution:30,000 ISSUES
Over 100Pages• 350 photos
• Pricing• Boat Stats
On Sale October 8, 2019 Ad Close August 26, 2019
More Fishing Boat Reviews than any other Boating magazine in Print. Don’t miss your opportunity to be part of it.
MUST HAVE FOR NEW BOAT BUYERS43 boats reviewed Latest in outboard
technology Promoted in Florida Sportsman as well as Florida Sportsman Best Boat TV show.
SPECIAL ISSUES: BEST BOAT
2019 MEDIA KIT
BLUEWATER ANGLERMARCH 2019Ad Closing: 1-10-19On Sale: 2-26-19
SHALLOW WATER ANGLERMAY 2019Ad Closing: 3-18-19On Sale: 4-30-19
BLUEWATER ANGLER JULY 2019Ad Closing: 5-10-19On Sale: 6-25-19
SHALLOW WATER ANGLERSEPTEMBER 2019Ad Closing: 7-15-19On Sale: 8-27-19
BLUEWATER ANGLERNOVEMBER 2019Ad Closing: 9-16-19On Sale: 10-29-19
SHALLOW WATER ANGLERJANUARY 2020Ad Closing: 11-7-19On Sale: 12-24-19
Ad Sizes RatePage 4-color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,300 1/2 page 4-color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6501/3 page 4-color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $430 1/6 page 4-color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $215 1/12 page 4-color . . . . . . . . . . . . . . . . . . . . . . . . . . . . $108Big Inch 4-color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $54
On the Newsstands, Get Florida Sportsman magazine plus the timely
Flipbook Specials 6X a Year.
2 For 1 Magazine
Sought After
Timely Content
Reach Your Market with
Targeted Content
SPECIAL ISSUES: FLIP BOOKS
2019 MEDIA KIT DIGITAL AUDIENCE
Florida Sportsman.com adds a valuable dimension to the brand by bringing visitors the most up-to-date news and information on fi shing and hunting in Florida, presented with engaging video content, gear reviews, fi shing tips and
access to this avid community of sportsman.
218KAvg. Monthly Uniques
41.6Median Age
Average HHI $79,500Male (%) 81%Annual Page Views 20,474,166Avg. Time Spent 3:10Pages Per Session 4.6Traffi c From Mobile/Tablet 55% eNewsletter Subscribers 66,983Social Media Followers 330,141
Source: Site Traffi c and Gender Skew based on Google Analytics data October 2017-September 2018. 2018 MRI Doublebase; Income and Age for websites of measured publications (Game & Fish and In-Fisherman) refl ects the audience for that title combined with 1+ hours of internet usage the prior day. Non-Measured Fishing sites refl ect a combination of In-Fisherman and Game & Fish. E-Newsletter Subscribers from Exact Target for publications and hat Counts for networks as of December 2018. Social Audience refl ects Followers or Likes for OSG Social content on Facebook, Twitter as of December 2018.
The Florida Sportsman Forum, still after 20-years is Florida’s most
active outdoor community in the state.active outdoor community in the state.
Fishing, Boating, Hunting, Paddle-craft and More.
2019 MEDIA KIT
Season Six Premieres Oct, 2018
Category Sponsorships Available
OCTOBER – MARCHIf you want to connect with viewers in the market for a new boat, Florida Sportsman Best Boat is your show. Thirteen unique action-packed episodes. 39 boats will be reviewed by hosts George LaBonte and Rick Ryals.
Airings: 52 weeksDay/Time: Mon/Friday/SundayNetwork: Fox Sports Sun and World Fishing Network
TV SHOWS
Season One Premiers April, 2019
Category Sponsorships Available
APRIL – SEPTEMBER Feel the passion of fishing in Florida thru the souls of the people living to protect it. In each episode host Benny Blanco will join and expert angler in pursuit of remarkable fishing trips while touching on the importance of clean, healthy water
Airings: 52 weeks Day/Time: Friday/Sun/TuesdayNetwork: Sportsman Channel, Fox Sports Sun and World Fishing Network
Season Four premiers July 2019
Category Sponsorships Available
JULY – DECEMBER Tune in each week and follow exciting, cutting-edge work and three different builders in the Dreamboat District: L&H Boats, Wildfire Marine and Stuart Boat Works. This is where your product comes to life, where our hosts and experts entertain, teach and bring dreams to life.
Airings: 52 weeks Day/Time: Mon/Friday/SundayQ3-4 2019 Network: Fox Sports and the World Fishing NetworkQ1-2 2020 Network: Sportsman Channel
2019 MEDIA KIT
EVERY SATURDAY Morning, Florida’s fi shermen are tuning in to fi nd out where to fi sh■ The Network brings up-to-the-minute
fi shing coverage into the homes, cars, boats and offi ces of Florida’s most devoted sportsmen.
■ Radio’s immediacy (“the mackerel bite is fast and furious on the color change…”) has been the reason for the success of the show.
■ After 22 years and 3,652 shows, the Network is stronger than ever.
LARGEST LIVE RADIO FISHING NETWORK IN THE NATIONThe Florida Sportsman Magazine Live Radio Network is broadcast to potentially more than 30 million visitors and residents of Florida.
Format, philosophy and purpose: To provide helpful, entertaining expertise, including live interactions with listeners and special sources.
Radio’s immediacy ties in with the in-depth coverage in Florida Sportsman magazine.
BLUE MARLIN$200 per week — $1,950 for 13 weeks$150 per week — $7,800 for 52 weeks
PRODUCT EXCLUSIVITY • (1) 60-second commercial on each station • Logo in all radio network advertising in print media• Additional recognition on radio promos (10 per week) • Booth at 1 Florida Sportsman Fishing Show • Product giveaways
LIVE READS $25 Each
STATEWIDE SPONSOR PACKAGES Eff ective November 2018
JACKSONVILLE WFXJ 930 AM 7AM - 10AM
1 week 13 wks 52 wks60 sec. $95 $85 $7530 sec. $60 $55 $50
PALM BEACH ESPN 106.3 FM 7AM - 8AM
1 week 13 wks 52 wks60 sec. $95 $85 $7530 sec. $60 $55 $50
MILTON WEBY 1330 AM 8AM - 9AM
1 week 13 wks 52 wks60 sec. $95 $85 $7530 sec. $60 $55 $50
PRODUCTION: Written scripts are required by Wednesday 4PM for the following Saturday show.Statewide and local sponsorships are limited—call today.
After 22 years and 3,652 shows, the
Network is stronger than ever.
Top 3 Reasons to Use Radio➊ Radio sells with immediacy.➋ Radio escapes advertising’s clutter.➌ You’re always on the front page with radio.
RADIO
FS has circulation in all 50 states plus 17 other countries.
Publisher's Statement6 months ended June 30, 2018, Subject to Audit
Annual Frequency: 12 times/year
Field Served: Edited for fishermen, boaters, hunters and outdoors enthusiasts throughout Florida and the nearby tropics.
Published by Outdoor Sportsman Group - Integrated Media
EXECUTIVE SUMMARY: TOTAL AVERAGE CIRCULATIONTotal
Paid & VerifiedSubscriptions
Single CopySales
TotalCirculation
RateBase
Varianceto Rate Base
73,009 5,103 78,112 None Claimed
TOTAL CIRCULATION BY ISSUEPaid Subscriptions Verified Subscriptions
Paid & VerifiedSubscriptions
Paid & VerifiedSubscriptions -
Digital Issue
TotalPaid & VerifiedSubscriptions
Single Copy Sales TotalPaid & Verified
Circulation -Print
TotalPaid & Verified
Circulation- Digital Issue
TotalPaid & Verified
CirculationIssue PrintDigitalIssue
TotalPaid
Subscriptions PrintDigitalIssue
TotalVerified
Subscriptions PrintDigitalIssue
TotalSingle Copy
SalesJan 64,344 1,636 65,980 7,063 7,063 71,407 1,636 73,043 5,492 19 5,511 76,899 1,655 78,554
Feb 66,133 1,555 67,688 5,639 5,639 71,772 1,555 73,327 5,263 18 5,281 77,035 1,573 78,608
Mar 64,848 1,592 66,440 6,152 6,152 71,000 1,592 72,592 5,732 19 5,751 76,732 1,611 78,343
Apr 66,048 1,551 67,599 6,140 6,140 72,188 1,551 73,739 4,760 10 4,770 76,948 1,561 78,509
May 64,114 1,563 65,677 6,122 6,122 70,236 1,563 71,799 5,182 16 5,198 75,418 1,579 76,997
Jun 64,932 1,555 66,487 7,068 7,068 72,000 1,555 73,555 4,100 10 4,110 76,100 1,565 77,665
Average 65,070 1,575 66,645 6,364 6,364 71,434 1,575 73,009 5,088 15 5,103 76,522 1,590 78,112
PRICESuggested
Retail Prices (1)Average Single Copy $4.99
Subscription $26.95
(1) For statement period
RATE BASENone Claimed
NOTESPost-Expire Copies: The following average number of copies were served to subscribers post expiration pending renewal and are included in
Paid Subscriptions: 4,251
Average Nonanalyzed Nonpaid: Average Nonanalyzed Nonpaid circulation for the period was: 82
Included in Paid Circulation:Individual Subscriptions
School Subscriptions
Single Copy Sales
Included in Verified Circulation: Included in verified circulation are copies distributed to:
Individuals
Public Place Locations
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224-366-6939 • www.auditedmedia.com
Copyright © 2018 All rights reserved. 04-0327-5
We certify that to the best of our knowledge all data set forth in this publisher’s statement are true and report circulation in accordance
with Alliance for Audited Media’s bylaws and rules.
Parent Company: KSE Sportsman Media, Inc.
FLORIDA SPORTSMAN, published by Outdoor Sportsman Group - Integrated Media * 1040 Sixth Avenue, 12th Floor * Stuart, FL
34994
BLAIR WICKSTROM CARTER VONASEK
Publisher Planning Director
P: 772.219.7400 * F: 212.302.4472 * URL: www.floridasportsman.com
Established: 1969 AAM Member since: 1981
Page 2 of 2 • 04-0327-5
Alliance for Audited Media
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2019 MEDIA KIT EXPO
Various Sponsorship Opportunities Available: Booth Space • Bulk Space • Expo Highlights • Sponsorship Opportunities
Ft. Myers Feb 9th & 10th • Tampa Coming Fall 2019