2019 media kit · 2019 media kit triad moms on main is an all-inclusive resource for parents. our...

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2019 MEDIA KIT Triad Moms on Main is an all-inclusive resource for parents. Our website features a local events calendar, daily blogs, directories, newsletters, and giveaways. We explore new topics daily through our blog as we focus on interests of parents raising babies, children, and teens in the Triad, NC area. www.triadmomsonmain.com

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Page 1: 2019 MEDIA KIT · 2019 MEDIA KIT Triad Moms on Main is an all-inclusive resource for parents. Our website features a local events calendar, daily blogs, directories, newsletters,

2019 MEDIA KIT

Triad Moms on Main is an all-inclusive resource for parents.

Our website features a local events calendar, daily blogs, directories, newsletters, and giveaways.

We explore new topics daily through our blogas we focus on interests of parents raising babies,

children, and teens in the Triad, NC area.

www.triadmomsonmain.com

Page 2: 2019 MEDIA KIT · 2019 MEDIA KIT Triad Moms on Main is an all-inclusive resource for parents. Our website features a local events calendar, daily blogs, directories, newsletters,

Facebook fans Twitter followers

Instagram followers Pinterest followers

Page views per month Newsletter subscribers 80,000+ 20,000

16,500+ 3,350+

2,300+ 740+

Triad Moms on Main website readership includes the entire Triad, NC area and spans from Yadkinville to Burlington (east to west) and Eden to Lexington (north to south).

Our typical reader is a mom who is 35 years old, has two children, is married, owns their own home, and has an average household income of $100K.

An equal number of our readers work full time and stay at home.

REACHING OUT

Nearly

Page 3: 2019 MEDIA KIT · 2019 MEDIA KIT Triad Moms on Main is an all-inclusive resource for parents. Our website features a local events calendar, daily blogs, directories, newsletters,

JAN FEB MAR˚ ˚ APR MAY JUN˚ ˚

JUL AUG SEP˚ ˚ OCT NOV DEC˚ ˚

• Celebrating Independence Day

• Summer Travel Ideas

• Raising Teens and Tweens

• Fall Consignment Sales and Fashion

• Before/After School Care

• Back to School

• Birthday Parties

• Favorite Restaurants

• Fall Festivals

• Apple Picking

• Halloween Events and Fall Celebrations

• Events to Celebrate Christmas,

Kwanzaa, and Hanukkah

• Holiday Decorations, Crafts and Recipes

• Holiday Gift Guides

• Where to Find Santa

• Volunteering/Non-Profits

• Local Photographers

• Self Care, plus Counselors, Therapists,

and Psychologists

• Fitness and Nutrition Goals

• Spring Consignment Sales and Fashion

• Finding Summer Camps

• Valentine's Day, Date Nights, Marriage

• School searches (Preschool - High School)

• Child Care

• Easter Activities and Events

• Sports and Extra-curricular Activities

• Day Trips

• Parent/Community Groups

• Mother’s Day & Father’s Day

• Parks & Playgrounds

• Graduation

• Focus on Children with Special Needs

• Swim Clubs & Pools

• Summer Bucket List

• Summer Vacations & Beaches

• Farmers Markets

Page 4: 2019 MEDIA KIT · 2019 MEDIA KIT Triad Moms on Main is an all-inclusive resource for parents. Our website features a local events calendar, daily blogs, directories, newsletters,

ADVERTISING OPPORTUNITIES

*Every ad purchased includes promotions on our social media channels.

Share your story in a dedicated blog (400 – 700 words) to promote your business or products. A dedicated blog can include your logo, author’s name, and up to five images. It will be archived on TMoM indefinitely and linked on our weekly newsletter.

Give your brand a shout-out with a 150 word/one image ad that appears with up to four other similar ads in a blog called “The Sunday Spotlight.” Each ad is situated in the blog in the order by which it was sold. The Sunday Spotlight is archived on TMoM indefinitely and linked on our weekly newsletter.

Reach our most engaged audience with a 75 word/one image ad in our newsletter that is email blasted every Wednesday to nearly 20k subscribers. We offer four ad placements in order of visibility and price.

Engage our readers with your product or service by hosting a two-weekgiveaway, and capture a list of opt-in email addresses that you can use for future marketing efforts. Every giveaway includes a write up of your prize and business and up to two images. A mention about the giveaway will be included in our weekly newsletter and also in our Sunday Spotlight on the day your giveaway begins.

Promote your special event at the top of our most visited page, the Event Calendar page, for two weeks. This thumbnail ad will feature your event’s name, date and one image. When clicked, your ad will open to a full write-up of your event, plus a second image if requested.

WEEKLY NEWSLETTER

SPONSORED BLOGS SUNDAY SPOTLIGHT

FEATURED EVENTGIVEAWAY

Page 5: 2019 MEDIA KIT · 2019 MEDIA KIT Triad Moms on Main is an all-inclusive resource for parents. Our website features a local events calendar, daily blogs, directories, newsletters,

ADVERTISING OPPORTUNITIES

PREMIUM SIDE BAR BANNER 240 x 120

right side of page

125 x 125SIDE BAR STANDARD BANNER

right side of page

*

728 x 90top of page

STAGE, CITY, TOPIC, or DIRECTORY PAGES

HOME or EVENT PAGE

center of page728 x 90

728 x 90at the end of every blog

BLOG FOOTER

BANNER AD SIZES & PLACEMENT

banner sizes on thispage are not to scale

Page 6: 2019 MEDIA KIT · 2019 MEDIA KIT Triad Moms on Main is an all-inclusive resource for parents. Our website features a local events calendar, daily blogs, directories, newsletters,

The following promotions are available for purchase with a required minimum ad buy on TMoM:

Every Monday we send out a newsletter to our nearly 20k subscribers featuring events of the week. We offer space for one 728 x 90 banner on this newsletter for businesses to promote whatever they choose.

You may submit a two minute video that we will post on our Facebook fan page, tag your business, and we will boost it to help increase results.

PROMOTIONAL ADD-ONS & SPONSOR PERKS

EVENT NEWSLETTER BANNER FACEBOOK VIDEO

Purchase a combination of advertisements at $500 or more, and you'll qualify to receive special sponsorship perks when you reach different price points! Perks include:

~ Free Sunday Spotlight~ Free four month small square banner run~ Free sponsored blog~ Free three month blog footer banner

SPONSORSHIP PERKS

Page 7: 2019 MEDIA KIT · 2019 MEDIA KIT Triad Moms on Main is an all-inclusive resource for parents. Our website features a local events calendar, daily blogs, directories, newsletters,

“As a mom and as a director of a preschool, I love Triad Moms on Main. I use this site for so

much wonderful information personally for all areas such as family events/ activities to do with your kids/discussion chats about life issues with

children etc. I recommend it to everyone. At Starmount, we use Triad Moms on Main as a

source of advertisement and it’s been huge for our program. We have been a part of TMoM for

many years and look forward to many more!”

~ Cindy Lee, Director, Starmount Presbyterian Preschool,

Greensboro

“Working with Triad Moms on Main has been a great advertising avenue for my business. The

TMoM team is so helpful & responsive and their readers are my target market. TMoM is always a great source of lead generation whenever I run

banner ads, or sponsor a newsletter, or participate in any other paid promotions or giveaways. Additionally, TMoM has a great

reputation for trusted & genuine local advice, so I love having my brand associated with theirs!”

~ Heather McGinnis Photography

“We, at Brenner Children’s, have been working with Triad Moms on Main for 10 years. TMoM is

the source of information for parents in the Triad and has provided a very targeted platform to our organization to reach families and drive

awareness and engagement with the many services offered at Brenner Children’s. We really appreciate our partnership with TMOM and the

results we’ve gotten from our involvement on the website. It has allowed us to communicate to a large audience of parents through blogs, giveaways and advertising with the help of a team who is incredibly informed on the local

market, responsive and flexible. We look forward to many more years working with

Triad Moms on Main.”

~ Karen Bush, Senior Manager, Integrated Marketing Communications,

Wake Forest Baptist Health

“Triad Moms on Main (TMoM) is the perfect marketing partner for The Greensboro Ice

House because their readership is our target audience! Add to the mix, the great partnering relationship that TMoM’s has

cultivated with the Ice House over the years! TMoM's creativity and suggestions for how we can best promote our business is a vital component of our online presence and the

successful ongoing exposure of The Greensboro Ice House as a destination for families across the Triad. We are excited to

continue our partnership and are very enthusiastic about future marketing

opportunities.”

~ Nicole Gaboury, Skating Director,Greensboro Ice House

“TMoM is a tremendous resource to both Triad area moms and local businesses alike. They

really helped us get our message out to our key target audience, and continue to be excellent partners. I know I can count on them to be an

important component in our marketingstrategy both now and in the future.”

~ Angela with AR Workshop Winston-Salem

TESTIMONIALS TERMS AND CONDITIONS

TMOMis THE source of informationfor parents in the Triad”

Page 8: 2019 MEDIA KIT · 2019 MEDIA KIT Triad Moms on Main is an all-inclusive resource for parents. Our website features a local events calendar, daily blogs, directories, newsletters,

TESTIMONIALS TERMS AND CONDITIONS~ Current advertisers may request additional Facebook “shout out” posts every other month in addition to social media posts included with paid ads. Please email us with sales, events, or any-thing else you would like to promote. We also add your special events to our Events Calendar. ~ We accept photos and banner ads in JPG, GIF (if animated) or PNG formats. Please do not submit photos or banners in PDF format or embedded within a Word document. We have a graphic coordinator on our team who we can refer to you, invoiced separately, for $45/hour.

~ Editorial content may be written by a TMoM team member for an additional $50.

~ All rates subject to change without prior notice. All said runs must be paid in advance to receive the rate quoted at time of purchase.

~ The TMoM Editorial Calendar runs Monday-Sunday. Your completed ad and payment must be submitted to us by 9am the Friday prior to the week your ad is scheduled to run. If items are not received by this time, we will bump your ad to a new date.

~ Once the signed contract is received, the ad run date will be reserved. Run dates and edits to your ad may be modified prior to the purchased ad run, but all sales are final. ~ All advertisements on Triad Moms on Main are independent from editorial decisions. TMoM does not endorse any product or service marked as an advertisement or promoted by TMoM. Editorial content is not compromised by commercial or financial interests, or by any specific arrangements with advertising clients or sponsors.

~ TMoM reserves the right to decline any type of advertising that is damaging to the brand of TMoM or is inappropriate to the content held on the TMoM site, newsletter or social media pages.

~ TMoM will not accept advertising for products or services known to be harmful to health (e.g. tobacco and alcohol products).

~ Advertisements may not be deceptive or misleading, and must be verifiable. Advertisements should clearly identify the advertiser and the product or service being offered. Exaggerated or extravagantly worded copy will not be allowed. Advertisements will not be accepted if they appear to be indecent, offensive or political as they relate to race, ethnicity, sexual orientation, or religious preferences. ~ Advertisements and editorial content must be clearly distinguishable. TMoM will not publish “advertorial” content, and sponsored editorial will be clearly indicated as such.

~ Editorial decisions will not be influenced by current or potential sponsors and advertisers, and will not be influenced by marketing decisions. Advertisers and sponsors have no control or influ-ence over the results of searches a user may conduct on the website by keyword or search topic.