2019 digit a l medi a k it - baltimore€¦ · up-to-date anecdotes and news. listeners tune in via...

D I G I TA L M E D I A K I T2019

O U R B U S I N E S S M O D E L I S S I M P L E :

A T T R A C T a high-value audience.

C O N N E C T them to our advertisers.

B U I L D A N D S U P P O R T our advertisers’ businesses.

B A L T I M O R EI T ’ S W H E R E L O C A L S B E C O M E I N S I D E R S

W E K N O W E V E R Y T H I N G A B O U T T H I S T O W N . A N D S O O N Y O U W I L L , T O O .

L O O K I N G T O R E A C H A H I G H L Y E D U C A T E D , A F F L U E N T , A N D E N G A G E D A U D I E N C E ?

As the longest-standing city magazine in the country, we’ve evolved to become a multi-channel media powerhouse throughout

the Baltimore region. We are passionate about our town, the people who live here, the stories we tell, and our partners who we value.

We’re dedicated to providing original, award-winning content that shapes thinking, influences decision-making, and inspires action.

// FOR MORE INFORMATION, PLEASE CONTACT US AT 4 4 3 . 8 7 3 . 3 9 5 1 A D I N F O @ B A LT I M O R E M AG A Z I N E . N E T

As an extension of our print magazine, baltimoremagazine.com is enhanced with daily updates by our award-winning editorial team.

Amplify your brand messaging and achieve measurable goals with digital advertising campaigns that can be hyper-targeted and fully customized to your needs.

D I G I T A L A U D I E N C E

Source: CVC 2018.

Display Advertising: ROS, section takeovers, feature sponsorships, programmatic

Videos & Podcasts

Newsletters

Branded Content

Sponsored & Targeted Emails

Contests & Polls

Social Media: Sponsored posts, custom giveaways

Events SpotlightDirectories

57% mobile, 37% desktop, 6% tablet

180,000+ social media followers

70% between ages 25-54

150,000 monthly unique visitors

600,000+ monthly pageviews

57% female, 43% male


O U R N E W S L E T T E R SP O I N T I N G Y O U T O T H E B E S T I N F O O D , N I G H T L I F E ,

A R T S , C U LT U R E , F A S H I O N , A N D M O R E .

Targeted Email: Our third party database provides access to larger

email lists of desired geographic, demographic, and behavioral targeted categories.

S P O N S O R E D E M A I LLimited to one per week.

Newsletter traffic changes daily.

Please contact your account executive to get up-to-the-minute statistics.


N E W S L E T T E R

Datebook

Arts District

Local Flavor

Charmed Life

Home & Living

Outside World

Weekend Lineup

Weekender

H I G H L I G H T S

Best events to fill your calendar this month

The latest in local art, music, movies and theater

Food news and restaurant reviews

Trends in shopping, lifestyle, beauty and wellness

A closer look at the most beautiful homes in Baltimore

Travel tips and ideas

Best things to eat, drink, see, hear and do this weekend

Your weekly roundup of Baltimore's top news stories

D E P L O Y E D

Every other Monday

Every other Wednesday

Every Thursday

Last Tuesday of the month

Quarterly

Quarterly

Every Friday

Every Saturday

D I S T R I B U T I O N

17,000+

8,700+

11,000+

14,000+

9,500+

3,200+

15,000+

13,000+


P O D C A S T S

Baltimore magazine’s monthly podcast, Baltimore Boomerang, is produced

and hosted by magazine staff and revisits some of the most intriguing and

award-winning feature stories from the magazine’s archives.

The 45-minute segments feature in-depth interviews and the most

up-to-date anecdotes and news. Listeners tune in via iTunes, SoundCloud,

and baltimoremagazine.com—and the podcast audience is growing rapidly.

The first episode garnered more than 3,600 listens and nearly 17,000

page views within the first week.

Baltimore magazine's weekly podcast, Local Flavor Live, is produced and

hosted by our food editors who dish on the local food scene, covering the

latest restaurant news, openings and closings, behind-the-scenes reporting,

chef interviews and the best bites they've had each week.

Your message lives on long after the episode’s first airing as our growing

audience discovers the library of thought provoking podcasts that are

being produced.

PODCAST PROGRAM: • Pre-roll and mid-roll ads during the podcast (sponsor to provide copy for 30-second to 1 minute spots)

• Podcast section sponsorship display ads

• Display ads in dedicated podcast e-newsletter


B R A N D E D C O N T E N TP R O M O T I O N

S O C I A L M E D I AA few engaging posts on your company’s social media channels that are evenly spaced

out throughout the campaign are recommended. Posting on Facebook, Instagram, Twitter

and/or LinkedIn will call attention to the fact that you’ve been published on Baltimore

magazine and will drive more visitors to your content.

E M A I LIf you publish a regular email newsletter, consider writing a brief summary of the

content with a link to read more. For a more focused promotion, you can create

and deliver an email that is 100% focused on the branded content topic and entices

recipients to learn more by checking out your article on Baltimore magazine.

W E B S I T E Create call-outs on your website that drive visitors to the branded content article.

The call-out can contain text and/or images. We recommend that links open up a new

web browser so that your website is still displayed after the visitor reads your article.

O N L I N E D I S P L AY A D S Ask your Baltimore magazine rep about using online display advertising to precision

target your desired audience and drive them to your branded content even when

they are not on the Baltimore magazine website.

C O P Y A N D D E S I G N A S S I S TA N C EThe marketing team at Baltimore magazine is available to collaborate with you on

the wording and design associated with each of the promotional ideas listed above.

W H Y YO U S H O U L D P R O M O T E YO U R B R A N D E D C O N T E N T A R T I C L EIf your organization received favorable editorial coverage from a highly respected media

property like Baltimore magazine, you would likely want to promote it. The same holds true

for branded content. While we clearly identify the content as branded, most visitors don’t

pay much attention to that. As long as the content is interesting, informative, and relevant,

readers will pay attention to the content, and not the fact that it is being sponsored.

In addition to the many ways that Baltimore magazine promotes your branded content, it is recommended

that you use the following methods to further enhance viewership and engagement.

2019


D I G I T A L E N G A G E M E N T SPOLLS , CONTESTS , ROUNDUPS , AND MORE

JA N UA RYBaltimore’s Beauty Marks Hashtag Contest Runs: Dec. 21 – Jan. 18

F E B R UA RYLove Stories Essay Contest Runs: Jan. 18 – Feb. 15

Valentine’s Day Roundup Live: Thursday, January 31

M A R C HBest Restaurants Recipe Contest Runs: Feb. 15 – March 22

St. Patrick’s Day Roundup Live: Friday, March 1

A P R I LBird’s Nest Section Sponsorship Runs: Opening day through end of season

What Color Should Your Front Door Be? Quiz Runs: March 29 - April 26

A S S E T S & P R O M O T I O N ROUNDUPS

ASSETS:

• 970px x 250px

• 728px x 90px

• 300px x 250px

• 600px x 500px

• URL link, logo (at least 300px wide)

PROMOTION:

• Promoted via social media and on home page

• Promotion within e-newsletters linking

to roundup

POLLS & BRACKETS

ASSETS:

• 970px x 250px

• 728px x 90px

• 300px x 250px

• URL link, logo (at least 300px wide)

PROMOTION:

• Company tagged in weekly social media posts promoting the poll and the results

• Logo inclusion on promotional emails to Baltimore’s subscribers

• Opportunity to provide a gift certificate to one of the poll entrants, promoted on poll entry page

• Banner ads on voting pages and results page

CONTESTS:

TBD based on specific program

M AYKids We Love ContestRuns: April 19 – May 17

Preakness Roundup Live: Friday, May 3

Mother’s Day Roundup Live: Monday, April 29

J U N EFather’s Day Roundup Live: Friday, May 31

J U LY“O” is for Old Bay Hashtag Contest/ How do you Old Bay? Runs: June 14 – July 19

Fourth of July Roundup Live: Thursday, June 20

Artscape Roundup Live: Friday, July 5

AU G U S TBest of Baltimore Readers’ Poll Runs: June 3 – July 12; results July 26

Cutest Pet Contest Runs: July 26 - Aug. 30

S E P T E M B E RRavens Watch Runs: beginning of Sept. through end of Season

Light City/Book Festival Roundup

O C T O B E RWhy I Give Video Contest Runs: Sept. 20 – Oct. 18

Global Cuisine/My Heritage Hashtag Contest Runs: Sept. 20 – Oct. 18

Halloween Roundup Live: Thursday, Oct. 17

N O V E M B E RThanksgiving Roundup Live: Thursday, Nov. 14Seasonal Front Door Décor Contest Runs: Nov. 1 - Nov. 28

D E C E M B E RMade in Maryland Trivia Contest Runs: Nov. 15 – Dec. 20

Holiday & NYE Roundup Live: Monday, Dec. 2

Dental DoctorCamps Home

Schools


D I G I TA L D I R E C T O R I E S

Enhanced listings provide an easier way for readers to find your business online.Directories are promoted through Baltimoremagazine.com platforms throughout the year. Annual investment required.

Wellness

RestaurantsAttorneys RetirementPet Travel

ENHANCED LISTINGS PROVIDE AN EASIER WAY FOR READERS TO FIND YOUR BUSINESS ONLINE ALL YEAR LONG.

Directories are promoted through Baltimore magazine media properties. Contact your Account Executive for pricing and details.

C O N T E N T C H A N N E L S


EACH CHANNEL OFFERS ALIGNMENT WITH A CLEAR IDENTITY, STRONG VIEWABILITY, HIGH IMPACT AD UNITS, AND 100% SHARE OF VOICE.

970px x 250px Billboard

728px x 90px Leaderboard

600px x 500px Medium Rectangle

970px x 90px Super Leaderboard (optional)

300px x 600px Half Page (optional)

320px x 50px Mobile Leaderboard

S I Z E S

AV E R A G E M O N T H LY I M P R E S S I O N S

880,000

264,000

330,000

154,000

242,000

132,000

90,000

88,000

44,000

44,000

40,000

C O N T E N T C H A N N E L

Food & Drink

News & Community

Arts & Culture

Events

Outside World

Health & Wellness

Homepage

Style & Shopping

Home & Living

Business & Development

Education & Family

Run of Site

O N L I N E S P E C S

A

CE

D B

MECHANICAL SPECIFICATIONS

File Formats GIF, JPEG, PNG and Flash Compatible SWF file (video).

File Size Maximum 300kb.

Video/Animated

Ad Specifications Animated ads are limited to a maximum animation time of 15

seconds (applies to Flash ads and GIFs). No autoplay audio is

allowed. User must initiate audio via button or other clickable

method. Flash ads must be accompanied by a backup GIF or JPG image.

Links Specify the exact URL to which the ad should link. If sending

a Flash ad, standard clickTag should be used.

File Delivery/Testing Provide three business days for processing and placement.

Any ads not conforming to these guidelines will not be posted

until the problem has been resolved. Please send all online

ads and URL link to: [email protected]

Questions? Contact our advertising coordinator at 443-873-3951 or by email at [email protected].

WIDTH DEPTH

Medium Rectangle 300 px 250 px

Dedicated 600 px 1000 px(max)

EMAIL AD SIZES

DISPLAY AD SIZES WIDTH DEPTH

Super Leaderboard A 970 px 90 px

Half Page B 300 px 600 px

Leaderboard C 728 px 90 px

Billboard D 970 px 250 px

Medium Rectangle E 300 px 250px

Mobile Leaderboard 320 px 50px

High-Impact 1600 px 800 px

A minimum commitment of 25,000 impressions is required for all web ads.

Ads that require a work-up are subject to a $200 fee.


I N S P I R I N G BA LT I M O R E TO D I S COV E R M O R E , D O M O R E , A N D B E M O R E .


2019 digit a l medi a k it - baltimore€¦ · up-to-date anecdotes and news. listeners tune in via...

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