2019 corporate reputation pulse™ study · 2019. 7. 25. · 2019 corporate reputation pulse™...
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2019 Corporate Reputation Pulse™ StudySouth Africa General Public
July 2019
2019 Corporate Reputation Pulse™ Study
Reputation House invites you to understand how the South African general public, as a key stakeholder, perceives your company’s reputation bypurchasing the 2019 Corporate Reputation Pulse™ Study.
The Corporate Reputation Pulse™ measures the degree to which the general public trust, admire, respect and have a good feeling towards companies.Select local companies are measured in this Corporate Reputation Pulse™ study, which uses Reputation Institute’s proprietary RepTrak® model foranalysing general public perceptions of companies’ reputations. RepTrak® is a validated methodology that enables companies to positively impactbehaviour and business outcomes.
Key benefits of the study include:Discover which companies are the most reputable in South Africa;Understand how you fare against your industry peers;Strategise using a customised report which will serve as a strategic document that can be used to inform strategic changes to build reputation capital.
This document provides an outline of our approach, methodology and fees associated with the 2019 Corporate Reputation Pulse™ study.
We look forward to engaging with you.
Yours sincerely
Reputation HouseRepresenting Reputation Institute in South Africa
Today more than ever there is a need to know how stakeholders perceive your company
and to better understand how they think and feel about your reputation.
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Perception Drives Behaviour
REPTRAK® PULSE
Emotional Connection
PRODUCTS & SERVICES
INNOVATION
WORKPLACE
GOVERNANCE
CITIZENSHIP
LEADERSHIP
PERFORMANCE
REPTRAK® DIMENSIONS
Cognitive Consideration
BEHAVIORIAL INTENTIONS
Reputation Outcome
THINK FEEL DO
PURCHASE
ADVOCATE FOR
ACCEPT
DEFEND
WORK FOR
INVEST IN
AVOID
The System measure and monitors a
company’s ability to deliver on expectations
A company that delivers on expectations will
earn support from stakeholders
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There are four (4) types of reports available for purchase:
1) Pulse Light – Reputation Vital Stats – for corporate annual reporting:
2018 and 2019 Company Pulse Scores
2018 and 2019 Dimension scores
Automatic entry for selection into 2020 Corporate Good News Feature
Cost: R77 000.
2) Pulse Report:
A Pulse report is a high-level overview of the emotional connection that the general public has with your
company.
Sample size: 100.
Cost: POA
3) Deep Dive Report:
A Deep Dive Report is a more detailed report from which more precise strategic direction can be drawn.
Sample size: 300.
Cost: POA
4) Corporate Reputation Tracker Programme:
The National Tracker is a monthly reputation measurement, reported quarterly that ensures perceptions
about your company are continuously captured and measured.
Sample size: 300 per quarter.
Cost: POA
A sample of the report outcomes is provided in this invitation.
• Reputation House will publish the results of the South African measured companies.
• We will survey perceptions of the general public across all 9 South African Provinces.
• Data collection will be online.
• Data collection is planned for August 2019
• Results will be delivered in October/November 2019.
Orders for the Deep Dive to be placed by 30 July 2019
Details of the 2019 Corporate Reputation Pulse™ Study
Understand How Your Company is Perceived
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NATIONAL TRACKER PROGRAM
1st for Women – ABSA – African Bank - Auto & General – Barloworld - Bidvest – BP - Budget Insurance – Caltex - Capitec Bank - Cell C – Clover - Coca-Cola – Danone
- Dial Direct – Discovery – Edcon – Engen – FNB – Hollard - Liberty Holdings – Metropolitan - MiWay Insurance – Momentum - Mr Price – MTN – Nedbank – Nestlé -
Old Mutual – Outsurance - P&G – Parmalat – Pepsico - Pick n Pay - SAB – Sanlam – Santam – Sasol - Shell – Shoprite - Spar - Standard Bank –Telkom – The
Foschini Group - Tiger Brands – Total – Truworths – Unilever – Vodacom - Woolworths
Measure your company against other players in your industry
Industrial TelecommunicationsRetail
Financial Insurance
Oil, Gas & Lubricants
FMCG
Rational explanation
of the emotional
Industry-Specific Performance Indicators
5
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RepTrak® Pulse Scores
The pulse score is at the center of the
RepTrak® methodology. It refers to the
emotional connection stakeholders have with a
company. This construct is calculated by
measuring: Trust, Esteem, Admiration and
Overall good reputation
60.0
65.0
70.0
75.0
60.0
6…
7…
75.0
60.0
65.0
70.0
75.0
60.0
65.0
70.0
75.0
60.0
65.0
70.0
75.0
60.0
65.0
70.0
75.0
60.0
65.0
70.0
75.0
50
60
70
80
2012201320142015201220132014201520122013201420152012201320142015201220132014201520122013201420152012201320142015
Dimension Scores
1.Products &
services
2. Innovation
3. Workplace
4. Governance
5. Citizenship
6. Leadership
6. Financial
7. Performance
Pulse and Dimension Scores Overtime (where applicable)
Identifies the proportion of people who are
positive, negative, neutral and unsure about a
company’s performance in each dimension of
reputation
Dimension Driver Analysis
The purpose of this analysis is to determine the
weight of each dimension and attribute to a
company’s reputation (in our case, RepTrak® Pulse).
With this analysis, we can see which activities will
have a bigger impact vis-à-vis other reputation-
building activities.
Corporate Social Responsibility Index
The stronger the association of the firm with
strong Citizenship, Governance and Workplace
attributes that link to corporate purpose, the
higher the emotional connection and willingness
to support.
Dimension Quadrand
Identifies dimensions which are most
influential in shifting the attitudes with respect
to a company’s reputation. These are the
dimensions a company should focus on if it
wishes to improve its reputation
Dimension Distributions
Identifies the proportion of people who are
positive, negative, neutral and unsure about a
company’s performance in each dimension of
reputation
Supportive Behaviour Distributions
A picture in terms of
who will:
• Buy your
products
• Recommend
your products
• Trust you in
times of crisis
• Say something
positive about
you
• Work for you
• Invest in you
Products &…
Innovation
Workplace
Governa…
Citizen…
Leader…
Perform…
8.0
13.0
18.0
40.0 60.0 80.0 100.0
Dimensions
Distributions
Products & Services 5% 5%
Leadership 5% 5%
Performance 5% 5%
Governance 5% 5%
Innovation 5% 5%
Citizenship 5% 5%
Workplace 5% 5%
Negative (1-2) Neutral (3-5) Positive (6-7) Not sure
25%
25%
25%
25%
25%
25%
25%
65%
65%
65%
65%
65%
65%
65%
Stakeholder evaluation of a company on the
following rational dimensions:
Sample Outcomes: Pulse & Deep Dive
Attribute Scores The RepTrak® model has 23 attributes which
make up the 7 dimensions. Each attribute
measures a separate aspect of a dimension and
the scores provide a rating of how the company
is performing on that particular aspect of
reputation.
Attribute Weights Attribute Quadrant
Identifies attributes which are most influential in
shifting attitudes regarding a company’s
reputation. These are the attributes that a
company should focus on if it wishes to improve
its reputation.
Attribute Distributions
Identifies the proportion of people who are positive,
negative, neutral and unsure about a company’s
performance in each attribute of reputation.
Touchpoint Analysis
Prioritise touchpoints which have the greatest
influence on reputation and stakeholder
support.
Brand Alignment
See how your brand expressiveness and
brand personality is perceived by stakeholders
and tie that to your Corporate Reputation.
The RepTrak® model has 23 attributes which
make up the 7 dimensions. Each attribute
measures a separate aspect of a dimension
and the scores provide a rating of how the
company is performing on that particular
aspect of reputation. Attribute Scores
Client
(PS)
(L)
(P)
(C)
(PS)
(L)
100,00
90,00
85,00
80,00
75,00
70,00
63,00
Importance Attribute Scores
Client Client
High quality (PS)
Clear vision for future (L)
Profitable (P)
Supports good causes (C)
Stands behind products (PS)
Attributes
[Sorted by Client Score]
100,00
95,00
90,00
85,00
80,00
75,00
10,0%
9,0%
8,0%
7,0%
6,0%
5,0%
Adapts quickly (I)
Behaves ethically (G)
Financial results (P)
Clear vision for future (L)
Positive influence on society (C)
Appealing leader (L)
Profitable (P)
Well organized (L)
Innovative (I)
Fair in business (G)
First to market (I)
Open & transparent (G)
Equal opportunities (W)
High quality (PS)
Value for money (PS)
Rewards employees fairly (W)
Strong growth prospects (P)
Stands behind products (PS)
Supports good causes (C)3
3.8
4.6
5.4
6.2
7
7.8
55 57 59 61 63 65 67 69
Attribute Distributions
[Sorted by Positve]
Well organised 10% 10%
Employee w ell-being 10% 10%
Environmenally responsible 10% 10%
Innovative 10% 10%
Behaves ethically 10% 10%
Applelling leaving 10% 10%
High quality 10% 10%
Negative (1-2) Neutral (3-5)
Positive (6-7) Not sure
30%
30%
30%
30%
30%
30%
30%
50%
50%
50%
50%
50%
50%
50%
Sample Outcomes: Deep Dive Only
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Reputation Institute is the world's leading
reputation management consultancy, enabling
leaders to make more confident business
decisions that build and protect reputational
capital and drive competitive advantage.
Independently owned and founded in 1997, we
operate in 30 countries.
Our Global RepTrak® Pulse is the world's
largest reputation study. Measuring more than
2000 companies from 25 industries across 40
countries, the study provides key insights into
what drives perceptions and how they influence
marketplace behaviour. RepTrak® Pulse
provides powerful global benchmarking for
tracking corporate reputations in industries and
countries around the world, and serves as the
basis for continued thought leadership in the
field of reputation management.
c
United Arab Emirates
Canada
United States
Colombia
Chile
Brazil
South AfricaAustralia
India
JapanChina
Portugal Spain
Russia
Ukraine
Germany
Norw ay
Sw eden
Greece
Italy
IrelandUnited Kingdom
France Sw itzerland
Denmark
Netherlands
Argentina
Belgium
Finland
Poland
Ecuador
Peru
Mexico
Panama
Puerto Rico
We enable leaders to make business decisions that
build and protect reputation capital and drive
competitive advantage
Insight
Strategy
Activation
Publication
Conferences
Training
Information
Analysis
Presentation
Knowledge AdviceResearch
Through its affiliation to Resonance Dynamics
Limited, Reputation House has access to a
unique approach to reputation management
training.
Resonance Dynamics Limited is a UK based
Stakeholder Research and Positive Social
Impact enterprise aimed at improving
understanding of how entities resonate within
their stakeholder ecosystems while helping with
building Reputation Custodianship© within
companies. Resonance Dynamics collaborates
with Reputation House to deliver The
Reputation Custodianship Programme™, the
value created includes applying System’s
Thinking for constructing sound Qualitative and
Quantitative stakeholder research approaches
for generating strategies for critical shifts in
stakeholder engagement.
Resonance Dynamics helps people in
companies safeguard alignment between
internal and external stakeholders' ecosystems,
this for positive impact on core business,
stakeholder ecosystems and wider society.
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About the Researchers
Contact Us Reputation House
Johannesburg
Phone: 0027 11 268 1559
Mobile: 0027 817585865
Email: [email protected]
www.reputationhouse.co.za
www.reputationinstitute.com