2019 annual meeting - fairfield bay, arkansas...• high volume air conditioning for conference...

2019 Annual Meeting

Fairfield Bay Community Club• The General Manager runs the Club’s day-to-day operation in

accordance with the Covenants and Restrictions, the By-laws, and Board policy.

• His management philosophy is to “run the business as a business while remaining true to its mission”.

• The mission of the Club is to care for the members and the property in accordance with the Covenants and Restrictions.

Community Club Priorities and Goals

• The Club’s priorities are to its members and to tourism• The City and Club must work together to get the most from scarce

resources• We partner with other companies and organization to achieve our

goals• Arkansas Parks and Tourism• Wyndham - brings 20k – 30k guests to FFB each year• Mountain Ranch - 2 courses attract golfers better than 1• Cowboy Dodge and C2 Sports - influence large numbers of people• Noacon - invested in FFB before it was COOL

Noacon and the Hotel • No one had been interested in investing in Fairfield Bay for many

years. The Club and City had to take action.• They had to demonstrate a commitment to the future of FFB.• That meant a substantial financial investment from both the Club

and City.• That investment opened the door for Centennial Bank to provide

financial backing for both projects. • Future developments should not require such large City and Club

inducements.

Marketing Investment and Success

• Creating a Marketing Strategy • Erin Taylor Was Hired as a Marketing Consultant• She Created Relationships With and Leveraged Resources From:

• Arkansas Parks and Tourism • Radio Stations and TV Affiliates

• A New Approach • She Focused on Markets Within a 3-Hour Radius of FFB• Began to Attend Recreation and/or Relocation Shows in Major Markets • Engaged with the Little Rock Air Force Base• Began to Incorporate More Social Media Platforms

• The Club Spends Approximately $165,000/ year on our total marketing effort

Measuring Success

• Economic Improvement • Increased Tourism – 11.2% Incr. in 2017, 16.2% Incr. in 2018• Sales taxes have increased each year since 2012• More New Homes Being Built• Lowest Inventory of Existing Homes for Sale since 1993• Forgotten Peninsula opens a new area for housing starts

Additional Measures of Success• FFB being recognized for awards – Congratulations to those

recognized• Creating a working relationship with the other Planned

Communities• UTV visitors continue to increase• Marina continues to set new records every year• Fairfield Bay is fast becoming the place to be for a variety of

weekend and vacations venues and events.

Challenges Facing the Board and Its Administrator

• 10% annual decrease in dues paid on vacant lots – we must find a way to add value to vacant lots

• Aging Infrastructure – sewer, roads, buildings, amenities• Making Fairfield Bay a 12 month destination attraction• Class action lawsuit• Insufficient cash reserves

Recreation (Expressed in Thousands)

2013 2014 2015 2016 2017 201861 60 70 64 86 107

237 203 232 260 292 306126 123 123 127 131 112

(302) (266) (285) (323) (337) (311)

· Recreation Department is a service to guests and not designed to make money· It is the public face of our tourism effort· Souvenir Shop was added to make a profit and help offset expenses

TOTAL

REVENUEOPERATING EXPENSE

DEPRECIATION EXPENSE

Golf - Pro Shop (Expressed in Thousands)

2013 2014 2015 2016 2017 2018309 264 254 312 278 268213 210 225 247 227 228

4 4 7 8 7 792 50 22 57 44 33

· Required by the Covenants and Restrictions · It requires a 51% percent of the Club membership (resident, part time, and non-resident to change the C & R’s.· We strive to create more use of the course in the face of newer, more popular recreation choices.· Foot golf and disc golf have both be tried with limited success.

TOTAL



Golf - Maintenance (Expressed in Thousands)

2013 2014 2015 2016 2017 20180 0 0 0 0 0

465 441 405 358 347 34945 48 61 59 56 52

(510) (489) (466) (417) (403) (401)

· We try to maintain it is Country Club condition to the extent funds allow.· Cut expenses and still maintain the course is fairly good condition.· We have joined other planned communities to share “best practices” leading to more efficiency.· Cart paths need to be upgrades.

TOTAL



Little Red Restaurant (Expressed in Thousands)

2013 2014 2015 2016 2017 2018270 167 489 404 356 329543 355 525 496 535 543

34 28 21 23 22 16(307) (216) (57) (115) (201) (230)

· Also protected in the C & R’s· Many strategizes have been tried to boost attendance and cut expenses. · The remote location, away for the traffic flow is a challenge.· Social media negativity has impacted attendance.

TOTAL



Cool Pool Café (Expressed in Thousands)

2013 2014 2015 2016 2017 20182 0 79 74 69 76

50 42 63 88 73 9827 17 18 25 21 19

(75) (59) (2) (39) (25) (41)TOTAL



Marina (Expressed in Thousands)

2013 2014 2015 2016 2017 2018972 1,050 1,152 1,364 1,268 1,394894 896 901 1,053 864 982197 194 212 216 225 228

(119) (40) 39 95 179 184

The Marina is the 3rd protected property in the Club Covenants and Restrictions. With new management, investment and new business practices it is now a Profit Center.Since 2013, the Marina's bottom line has improved by $300k.

TOTAL



Public Works (Expressed in Thousands)

2013 2014 2015 2016 2017 2018723 686 710 733 768 781

1,024 1,047 1,030 1,019 1,061 1,12143 57 61 76 78 77

(344) (418) (381) (362) (371) (417)

Public Works is tasked with doing more with less. 14,000 acreas and over 100 miles of road to maintain.

TOTAL



Waste Water (Expressed in Thousands)

2013 2014 2015 2016 2017 20181,067 1,067 1,020 1,164 1,094 1,048

797 821 813 818 877 872191 207 211 214 215 188

79 39 (4) 132 2 (12)

Over 50 miles of Sewer line, 4 processing plants, 18 lift stations and over 650 grinder pumps.

TOTAL



Marketing (Expressed in Thousands)

2013 2014 2015 2016 2017 20186 3 0 29 8 47

148 154 140 204 138 1650 0 0 0 0 0

(142) (151) (140) (175) (130) (118)

· Marketing is the key to our better tourism, sales tax, and home sale figures· Large contributors have begun to invest in the bay· Increased revenue has allowed the club to forego raising dues for the past 6 years.

TOTAL



Newspaper (Expressed in Thousands)

2013 2014 2015 2016 2017 2018128 137 131 102 129 141117 128 129 115 145 156

0 0 0 0 0 011 9 2 (13) (16) (15)TOTAL



Administration (Expressed in Thousands)

2013 2014 2015 2016 2017 20182,771 2,632 2,632 2,682 2,624 2,614

497 454 474 572 641 78417 27 41 41 40 37

2,257 2,151 2,117 2,069 1,943 1,793

Administration is where the Membership is recorded. Those revenues have been declining in the last 5 years. Costs have gone up primarily due to health insurance increases.

TOTAL



Accounting (Expressed in Thousands)

2013 2014 2015 2016 2017 20180 0 0 0 0 0

362 395 378 386 364 3705 19 23 19 19 19

(367) (414) (401) (405) (383) (389)

Costs reductions due to efficiencies in different business practices.

TOTAL



Owner Services (Expressed in Thousands)

2013 2014 2015 2016 2017 20180 0 0 24 24 24

81 82 82 76 75 781 0 0 0 0 0

(82) (82) (82) (52) (51) (54)

Owner Services' job has gotten much harder in collection and the number of home and propertysales and doing it with less people.

TOTAL



Subsidies (Expressed in Thousands)

2013 2014 2015 2016 2017 20180 0 0 0 0 1

43 52 46 100 95 904 4 4 4 4 4

(47) (56) (50) (104) (99) (93)TOTAL



Fairfield Bay status

• Winning, Winning, Winning• Awards• Grants• Other wins

• What’s next

Awards• 2018 Volunteer Community of

the Year- For Excellence in Volunteerism

• Awarded by the Office of Governor Hutchinson

• DHS Office of Communications and Community Engagement

• Volunteer AR• Governor’s Advisory

Commission on National Service and Volunteerism

• The Arkansas Municipal League

AwardsArkansas Business Trendsetter City 2018-Winner in Category for Tourism/Creative Culture

Competed against 440 cities of population of 5,000 or less

AwardsArkansas Business Trendsetter City 2018-Winner in Category for Public Safety

Competed against 440 cities of population of 5,000 or less

Awards• 2018 Star of the Southwest

Award• Presented by the US Economic

Development Administration-Austin Regional Office for the Conference Center revitalization and its economic impact

• Fairfield Bay was 1 of 9 cities from the states of Arkansas, Louisiana, New Mexico, Oklahoma, and Texas (there are over 3,000 cities in those five states)

Lyle Fultz receives Northwest Arkansas Officer of the year award from Arkansas Attorney General Leslie Rutledge

Judy Wells wins Arkansas Association of Public Safety Communication Officials (APCO)/National Emergency Network Association (NENA) Supervisor of the Year Award.• 141 911 centers across

the state• Training, performance,

knowledge excellence

Mayor Paul Wellenberger named District 1 Vice President of the Arkansas Municipal League

Fairfield Bay becomes first Monarch City USA in the State of Arkansas

Fairfield Bay is ranked as Best of the Best. ideal-LIVING Magazine Honors “The Best of the Best in Planned Communities”

Fairfield Bay, Arkansas. – Fairfield Bay was just award the ‘best of the best’ Top 100 Planned Communities in America. ideal-LIVING magazine announce its fourth annual “Best of the Best” issue.

Hundreds of nominations were submitted to ideal-LIVING and a special editorial committee reviewed the qualifications of each nominee and selected the winners in nine categories.

Among the categories honoring residential communities are the “Top 100 Planned Communities,” “Best Lake Communities,” “Best Mountain Communities,” “Best Coastal Communities,” “Best Golf Communities,” “Best Tennis and Pickleball,” and those with the “Best Wellness Environments.”

“The ‘Best of the Best‘ feature honors those areas and communities which deserve special recognition for their outstanding qualities, facilities, and programs,” said ideal-LIVING’s Editor and Associate Publisher Kelly Godbey. “We hope that this special feature in our Summer 2019 edition will serve our readers by focusing on the places that offer the lifestyle enhancements that are the most important to them.”

Best 4th of July Parade in the whole wide world

Grants

Grants• Fairfield Bay very active

• Won 15 grants in last twelve months • Total awards of $1,098K

• Dave Creek Parkway sidewalks- $54.7K• Self Contained Breathing Apparatus for firefighters- $157K• Lost Creek Parkway resurfacing- $250K• Lynn Creek Crossing risk mitigation- $150K• Two new bays to enlarge training facilities for DPS- $15K• High Volume Air Conditioning for Conference Center kitchen- $6.4K• Trail to Cave- $125,000• Many other smaller (recycling, police equipment, advertising and

promotions, historic preservation, etc.)

Other wins

Dr. Coward and Physical Therapist Greg Calaway have great followings in Fairfield Bay

We welcomed Ashley Bagwell and the White River Health System Team.They plan to go to 7 days when the volume justifies it

2018 was sixth straight year of increasing sales tax receipts. Taxable sales have increased $6,035,000 since 2012!First six months of 2019 up 18.1% vs first six months of 2018

What’s Next?

Grant requests in for facilities$2.7M in capital committed 10 high paying jobs as well

Memberships for sale. $40 group rate.Phone 877-581-6530Helicopters allow companion to fly

Survival Flight

Look what’s on the

horizon!!

2020 Conferences already scheduled: 12Dawson educational Cooperative

North Central Superintendents ConferenceArkansas Forestry Association

Arkansas Leadership Academy (7)Arkansas School Board Association

Department of Health

2021: 14 scheduled2022: 3 scheduled2023 1 scheduled

Grants• $2,009.9K Grants applied for that are in the evaluation period

• $704.8K for new ladder truck• $78.7K for 29 sets of firefighter personal protection equipment• $388.5K motorized recreational trail program for ATV/UTV parking, restrooms• $124.9K non motorized recreational trail program for 5 miles of Lost Creek

Canyon trail development• $161K helicopter hangar and other accessories• $150K pickle ball (4th time’s a charm)• $402K for officer funding through DOJ to address domestic abuse and sexual

assault

Alone we can do so little; together we can do so much

Helen Keller

2019 annual meeting - fairfield bay, arkansas...• high volume air conditioning for conference...

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