2019 - amazon s3€¦ · 2019 135 w. main, marshalltown, ia 50158 central iowa’s daily newspaper....

W W W . T I M E S R E P U B L I C A N . C O M

R E A C H . V A L U E . F L E X I B I L I T Y .

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1 3 5 W . M A I N , M A R S H A L L T O W N , I A 5 0 1 5 8

Central Iowa’s Daily Newspaper

MEDIA PLANNING GUIDE 2019

contact USPUBLISHER Abigail Pelzer [email protected] Emily Barske [email protected] DIRECTOR Jenny Cochenour [email protected] MANAGER Colleen Ward [email protected] D V E R T I S I N G D E P A R T M E N TADVERTISING DIRECTOR Deanna Davis-McGowan [email protected] REPRESENTATIVE Lynne Guldager [email protected] REPRESENTATIVE Malette Glader [email protected] REPRESENTATIVE Tyler O’Donnell [email protected] SALES REPRESENTATIVE Dee Scott [email protected] ADVERTISING Stephanie Moreno [email protected]/IT Steven Plain [email protected]

135 WEST MAIN ST. | MARSHALLTOWN, IOWA 50158 | 641-753-6611

Over 100,000Readers!

7 Towns & 5 Counties32,000 Homes

Total Market Coverage• Marshalltown

The Times-Republican and the T-R Plus (Wed/Sat publication delivered to non-subscribing homes of the Times-Republican)

• Tama/ToledoThe Tama News-Herald and the Toledo Chroni-cle are weekly newspapers and the Tama County Shopper is a weekly shopper.

• Traer/DysartThe Traer Star-Clipper and the Dysart Reporter are weekly newspapers.

• Gladbrook/ReinbeckThe Gladbrook Northern-Sun Print and the Reinbeck Courier are weekly newspapers.

• www.timesrepublican.com

TIMES-REPUBLICAN Tab 12x 25x 50x Pages Open Contract Contract Contract 2 $36.00 $35.00 $34.00 $31.00 4 $38.00 $36.00 $35.00 $32.00 8 $43.00 $39.00 $39.00 $37.00 12 $50.00 $47.00 $43.00 $41.00 16 $54.00 $51.00 $47.00 $45.00

PAGE 3

preprinted tab INSERT RATES(per thousand)

print-sert RATES*

PRINTED ON BOTH SIDESWhite 8.5”x11” UNDER OVER OVERCost Per Thousand 10,000 10,000 20,000 COPIES COPIES COPIES

Full Color 50# Newsprint $80.00 $75.00 $70.00Full Color Gloss Stock $100.00 $82.00 $72.00

D E S I G N / L A Y O U T • P R I N T I N G • I N S E R T I N GLET US DESIGN, PRINT,

AND INSERT your 8 1/2” x 11” flier for your

next big event.Deadline 20 days prior to distribution. Price includes design, layout, print and insertion of your flyer according to these rates. Call your Times-Republican advertising representative today for details. *All prices subject to change depending on paper market. Contact us for additional print-sert pricing.


SIZE REQUIREMENT• Maximum size of 10.5” x 11”

• For broadsheet size inserts double pages to get tabloid equivalent

DEADLINES

• Insert must be scheduled 14 days before run date

• Inserts must be received in-house 7 days before run date

RATES & QUANTITY• Inserts are billed per thousand on the date scheduled

• $250 Minimum Insert Charge Holiday & Sundays are full run only

• For 20 page tabs & more, add $4.00 per thousand for every 4 page increase

DELIVERY REQUIREMENTS• Shipping address for inserts is: 1817 E. Anson St., Marshalltown, IA 50158• Receiving hours are Mon.-Fri. 7am-3pm• Warehouse is closed on holidays

local YEARLY CONTRACTSDollar Volume Level Per Column Inch Rate

Inches T-R T-R, TR+ T-R, TR+, All Weeklies

Open 26.20 29.27 52.43

65 21.40 24.47 42.80

129 20.54 23.61 41.08

1548 17.65 20.72 35.30

6708 13.87 16.95 27.75

15480 12.60 15.67 25.20Auction/Non Profit 21.00 24.10 42.07

POLITICAL, PER CONTRACT, CASH IN ADVANCE All advertising, except classified line ads, counts toward retirement of contract

requirements. In addition to the regular display advertising, this includes (but is not limited to) color charges, advertising in Times-Republican Plus,

Tama County Shopper and preprinted inserts.

PAGE 4

1 Column Display1.56”




1 Column Classified

1.0”

2 Column Classified

2.125”

1” 2” 3” 4” 5”

3 Column Classified

3.25”

4 Column Classified

4.375”

5 Column Classified

5.5”

Full Color $145

One Color $65


retail ADVERTISING RATES

DISCOUNTSON MULTIPLE RUN DATES, THE FOLLOWING DISCOUNTS WILL PREVAIL:

10% OFF additional weekday runs50% OFF Saturday & Sunday

(applies to ads 10 inches or larger)

Ads must repeat within 6 days. The first ad runs at rate card rate. No multiple run discounts good in combination with another. Discounts good on all display and classified display ads. Classified line ads excluded. No copy changes.

COLUMN SIZES

6 COLUMN DISPLAY

9 COLUMN CLASSIFIED

TIMES-REPUBLICANcolor RATES

6 Column Classified

6.625”

BUSINESS BUILDERAdvertise your products or services in the Times-Republican or the T-R Plus over a 4 week period for a low cost per insertion. BUSINESS BUILDER rates apply to either Retail or Classified display ad-vertising. Your display advertising, is published 8 times throughout the month with no copy changes.

# of Inches Charge Per Times Total Run Cost

4 47.00 376.006 70.50 564.008 94.00 752.0010 117.50 940.0012 136.50 1,092.0014 156.00 1,248.00

CREATE TOP OF MIND AWARENESS WITH BRAND BUILDER

Times Per Week PCI Rate*7 Times $4.555 Times $5.803 Times $7.25

*Must sign a 52 week contract. Minimum of 4” ad per time.30”+ per week contract, receive FREE Color!

All Brand Builders include web ad on T-R web site.

TIMES-REPUBLICAN


Full Color $145

One Color $65

color RATES

PAGE 5


6 Column Display10”

6” 7” 8” 9”

6 Column Classified

6.625”

7 Column Classified

7.75”

8 Column Classified

8.875”

9 Column Classified

10”

classified ADVERTISING RATES

Our Midwest Regional Classified Network saves time and money. One ad placement goes to 27 PUBLICATIONS IN IOWA AND MINNESOTA. Reach over 406,000 readers. Your ad will be included on the internet. For details and rates call our classified department.

online REAL MATCH-JOB NETWORK

Basic Post 7 days $63.00 14 days $92.00

TTR Package 14 days $150.00 30 days $199.00

Feature & Priority 14 days $175.00 30 days $199.00

Diversity Package 14 days $215.00 30 days $275.00

Social Package 14 days $250.00 30 days $299.00

Performance Package 14 days $320.00 30 days $379.00

Proactive Package 14 days $425.00 30 days $499.00

* A la Carte Options are available

JOBS.TIMESREPUBLICAN.COM

10”


MRCN UP TO 25 WORDS $150 for 5 days for the price of 3 days*MRCN UP TO 25 WORDS $250 for 10 days for the price of 7 days*MRDN $75 per inch includes up to 3 days* Each Additional Word $5.75

local classified D ISPLAY RATESIncludes Times-Republican, Times-Republican Plus, Tama County Shopper, Dysart Reporter, Gladbrook Northern Sun-Print, Reinbeck Courier, Toledo Chronicle, & Traer Star-Clipper PER INCHT-R ONLY $17.35T-R & WEEKLIES $34.70

local classified L INE RATES3 Day Minimum - Includes Times-Republican, Times-Republican PlusPER LINE PER LINE3 line minimum $9.00

classified COLOR RATES SPOT COLOR FULL COLOR $65.00 $145.00

employment ADSYour ad will run in The Times-Republican, Times-Republican Plus, Tama County Shopper, and 5 weeklies. Per Line, Per Day $35.00

MISCELLANEOUS7-day Special, 1-10 lines $50.00

Vehicle Sales, 60 days $50.00 w/Photo $40 without Photo

Garage Sales - Includes Map It! 1-5 days up to 7 lines $15.00 Each Additional line $2.50

Call : Stephanie 641-753-6611 Ext 237Email: [email protected]

Online EMPLOYMENT PRICINGThis employment solution provides an employer with the opportunity to target potential employees and to be seen by job seekers searching online at Jobs.TimesRepublican.com

banner ADVERTISING OPTIONS

ROS - Run of Site, your ad can appear on any page of timesrepublican.com at any time.Targeted - Target your ad up to 5 different ways, by geography, time of day, day of week, page on the site and how frequently it is viewed per IP address.Cost, unless noted are cost per thousand impressions. Ads can be: Standard GIF or JPG format, Animated or Static. Additional ad sizes and file type specifications available upon request.

banner ad RATES

ad SPECIFICATIONSPENCIL 960x250/960x30 (homepage only)

LARGE RECTANGLE 300x250TOP LEADERBOARD 728x90 (homepage only)

SKYSCRAPER 160x600BOTTOM/MIDDLE LEADERBOARD 728x90

BRAND BUILDER 200x200 (homepage only) HALF PAGE 300x600

MOBILE BANNER 320x50/300x250

A S K Y O U S A L E R E P F O R O U R M O S T U P - T O - D A T E G O O G L E A N A L Y T I C S N U M B E R S F O R

W E B A N D M O B I L E


TARGETED $14 $12 $10 $8

RUN OF SITE $13 $11 $9 $7

TARGETED $17 $15 $14 $12

RUN OF SITE $15 $13 $12 $11

OPEN 100,000 200,000 300,000LEADERBOARD, SKYSCRAPER AND RECTANGLE RATES

Cost Per Thousand (CPM)

HALF PAGE RATES

THE MORE IMPRESSIONS YOU COMMIT TO, THE LOWER YOUR RATE. TOTAL IMPRESSIONS SHOULD BE COMPLETED WITHIN A YEAR.

HOMEPAGE CATEGORY PAGE

STORY PAGE

mechanical REQUIREMENTSA. Retail - Display column width 1.583 inches with 1/8 inch between columns.B. Classified - Column width 1.022 inch with 1/8 inch between columns.C. Printed area width -10 inches: Printed area depth - 21.5 inchesD. All advertising charged to the nearest half inchE. Printed by offset processF. Electronically sent ads acceptedG. PDF documents via internet - emailed to sales rep. See Page 2H. Applications: InDesign, Quark Xpress, Adobe Acrobat, Photoshop

space reservationCLOSING TIMESDeadlines at 5 p.m.

NATIONAL AND RETAIL DISPLAY3 working days prior to insertion

CLASSIFIED DISPLAY3pm, 1 working day prior; Sat. & Sun.: Friday by noon

INSERTS14 days prior to insertion date

specifications for PDFSMINIMUM specifications for best reproduction

COMPATIBILITYAcrobat 5.0 (PDF 1.4)

COLORCMYK process (NO RICH BLACK OR RGB)

RESOLUTION200 dpi or above

FONTSAll fonts have to be embedded (including truetype)

MAKING A PDFSome applications do not export directly to PDF.You may have to export as a postscript file then use Acrobat Distiller to make your PDF.

ad-a-NOTESPROMINENTLY DISPLAY YOUR NEXT AD

O N O U R F R O N T P A G E Times-Republican $720T-R, T-R Plus $1,225

T-R, T-R Plus, Tama Shopper & 6 Weekly papers $2,000


Full distribution required.

advertising agreement FOR 2019MEDIA PLANNING GUIDE 2019

ACCOUNT INFORMATION:

Advertiser Name Phone Mailing Address Email City, State, Zip Acct. No. Proof/Tearsheet Email Contact

The advertiser named above hereby agrees to purchase and Marshalltown Newspaper, LLC agrees to publish advertising or insert preprints in accordance with the terms and conditions hereinafter set forth in this agreement and in the current rate card (or rate card supplements). The term of this agreement shall begin on _____________ and end on _____________. This agreement will not automatically renew.

Inch Volume/Preprint/drop times during term of Agreement _______________ Rate per Column Inch/Cost per Thousand _______________Note: Preprint rates are based on the number of times during a 12 month period an advertiser places inserts into Marshalltown Newspaper LLC products. The various rate levels are found on the attached rate card. ROP rates are based on various publication combinations also found on the attached rate card.

TERMS AND CONDITIONSa. All advertising is payable in advance, unless credit has been established with Marshalltown

Newspaper, LLC Credit Department. An up-to-date credit application must be approved and on file before credit can be extended.

b. Advertiser agrees to pay all outstanding balances by the 15th day of the month following publication. Any disputed rates or quantities must be brought to Marshalltown Newspaper, LLC’s attention within 60 days of receipt of the invoice/statement.

c. Any disputes, other than non-payment of amounts due for advertising will be resolved by binding arbitration in accordance with the Commercial Arbitration Rules of the American Arbi-tration Association.

d. The publisher reserves the right to - edit, reject or cancel any advertisement at any time. - charge for copy and/or layout alterations. - designate as “Paid Advertisement” any advertising which should be so designated as deter-

mined by the publisher.e. Marshalltown Newspaper, LLC will not extend credit for advertising orders or space reser-

vations that claims sequential liability. f. Marshalltown Newspaper, LLC does not accept brokered advertising.g. All advertising credit balances must be taken in-kind (i.e. through additional advertising)

and must be taken within one year.h. This agreement cannot be invalidated by wrong insertions or omissions on the part of

Marshalltown Newspaper, LLC. Marshalltown Newspaper, LLC shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement.

Marshalltown Newspaper, LLC’s liability for other errors is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertise-ment. In case there is an error in a published price, the advertising department will furnish a letter to Advertiser stating the correct price but will assume no liability if goods are sold at an incorrect price. Claims for errors in advertisements will be allowed for the first insertion only. Advertisers agree to bear the responsibility to promptly check the first published advertisement and notify Marshalltown Newspaper, LLC of any inaccuracies or other problems within pub-lished materials.

i. Advertiser and/or advertising agency agrees to defend and indemnify Marshalltown News-paper, LLC against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices. Infringement of trademarks, copyrights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the adver-tisement.

j. Advertiser agrees to furnish advertising copy by established deadlines. k. Preprint advertiser agrees to provide for insertion sufficient preprints for full run distri-

bution for Sunday products and other days throughout the year when zoning of preprints is not offered. The company will require sufficient preprints for the preset zoning options offered by Marshalltown Newspaper, LLC for its products (see page 7), and enough preprints for single copy sales and for industry acceptable percentages of returned single copy papers for both deal-ers and vending machines. Advertiser will also be asked to provide a 2% overage for damage that can occur during the mechanical insertion process. The requested number of preprints will be determined by using current average distribution numbers adjusted seasonally. New requested distribution numbers will be provided quarterly in writing to the agency or Advertiser. In no case will Marshalltown Newspaper, LLC be responsible for overages provided by the agency or advertiser. Marshalltown Newspaper, LLC has the right to refuse preprints that can-not be efficiently mechanically inserted.

If Marshalltown Newspaper, LLC fails to insert a preprint on the correct day, it will insert the preprint in the next available publication.

l. Marshalltown Newspaper, LLC shall not be liable for failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by Marshalltown Newspa-per, LLC is contained if the failure is due to acts of God or government, strikes, accidents, lack of newsprint, mechanical failure or other circumstances beyond the control of Marshalltown Newspaper, LLC.

m. Dates and times for cancellation are the same as ad placement deadlines. If time permits, emergency cancellation of advertisements past deadline will be accommodated for a 25% charge of the advertising cost.

n. Every effort will be made to meet all position and color requests. Failure to meet such re-quests will not constitute cause for adjustment, refund or rerun.

o. Minimum size display ad – 1 column inch.p. Advertisements are charged in depth units of one-half inch. Any advertisement 20 inches

deep or over will be charged the full depth of 21.5 inches.q. An advertisement occupying the middle margin or “gutter” of the center spread of the

newspaper will be accepted subject to size and press availability. The gutter will be charged as one column.

r. Political advertising must designate the name of the person paying for the ad. In the case of a committee or group, its name and the name of at least one of the officers must appear. Cash with copy.

s. All Charges are subject to 1 1/4% per month late charges when left unpaid by the 28th of the month after publication.

t. All local rates are non-commissionable.u. National ad rates are commissionable with terms of 15% granted to advertising agencies

of record -to qualify for advertising agency commissions, the agency of record must submit cam-

era-ready copy for display ads in accord with production deadlines of Marshalltown Newspaper, LLC.

v. During the contract period, if the space used exceeds the contracted amount and reaches a category with a lesser rate, the inches used thereafter will be billed at the lower rate. If, at any time, during the contract period, an advertiser foresees using space to quality for a category with a lesser rate, he may declare his intention and all space used thereafter will be billed at the lower rate. If advertising placed falls short of contracted amount, such advertising will be billed at whatever rate applies to the amount of advertising used.

w. The publisher reserves the right upon thirty days written notice to change the rates and conditions in effect under this Contract. Advertiser reserves the right to accept such change of rate or to cancel Contract without rate adjustment provided cancellation is delivered in writing to the Publisher within the thirty day notice period. Cancellation of said Contract must be a bonafide intent not to advertise. Cancellation of such Contracts to sign ensuing Contracts to avoid payment of any charge back is not permitted.

x. Contracts are not valid until signed by the Advertising Manager, Publisher or General Manager.

y. In the event that any federal, state or local taxes are imposed on the printing or advertising material, insertion of preprints or on the sale of advertising space, such taxes shall be assumed and paid for by the Advertiser.

The Publisher reserves the right to designate as “Paid Advertisement” any advertising which should be so designated.

____________________________________________________________ _____________Authorized Representative of Advertiser (print name ) Date

Signature _____________________________________________

____________________________________________________________ _____________Account Executive/Marshalltown Newspaper, LLC. Date

Signature _____________________________________________

2019 - amazon s3€¦ · 2019 135 w. main, marshalltown, ia 50158 central iowa’s daily newspaper....

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