brandbookserver.bulclima.com/.../bulclima/bulclima_2020_brandbook.pdf · 2019. 10. 10. · 19 |...
TRANSCRIPT
![Page 1: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/1.jpg)
1 | Bulclima brandbook
Brandbook
![Page 2: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/2.jpg)
2 | Bulclima brandbook
Sign.
![Page 3: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/3.jpg)
3 | Bulclima brandbook
Main logo. Cyrillic and latin version.
![Page 4: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/4.jpg)
4 | Bulclima brandbook
Main logo. Cyrillic and latin version on black.
![Page 5: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/5.jpg)
5 | Bulclima brandbook
Main logo. Cyrillic and latin version on dark blue background.
![Page 6: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/6.jpg)
6 | Bulclima brandbook
Main logo. Cyrillic and latin version on light blue background.
![Page 7: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/7.jpg)
7 | Bulclima brandbook
Logo sign, logotype, and slogan.Cyrillic and latin version.
![Page 8: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/8.jpg)
8 | Bulclima brandbook
Logo sign, logotype, and slogan on black background.Cyrillic and latin version.
![Page 9: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/9.jpg)
9 | Bulclima brandbook
Logo sign, logotype, and slogan on dark blue background.Cyrillic and latin version.
![Page 10: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/10.jpg)
10 | Bulclima brandbook
Logo sign, logotype, and slogan on light blue background.Cyrillic and latin version.
![Page 11: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/11.jpg)
11 | Bulclima brandbook
Logo construction. Proportions of the sign, logotype.English version.Obligatory blank space around the logo.
x
2x2x 2x
4x
4x2x
![Page 12: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/12.jpg)
12 | Bulclima brandbook
Logo construction. Proportions of the sign, logotype.Bulgarian version.Obligatory blank space around the logo.
x
2x2x 2x
4x
4x2x
![Page 13: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/13.jpg)
13 | Bulclima brandbook
Logo construction. Proportions of the sign, logotype, and slogan. Bulgarian version.Obligatory blank space around the logo.
x
2x2x 2x 2x 2x 2x
4x
4x
![Page 14: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/14.jpg)
14 | Bulclima brandbook
x
2x2x 2x 2x
4x
4x2x 2x
Logo construction. Proportions of the sign, logotype, and slogan. English version.Obligatory blank space around the logo.
![Page 15: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/15.jpg)
15 | Bulclima brandbook
Corporate colors.Main blue color in diffrent color schemes.
R 58G 111B 228
Pantone 2727 C
RAL 5015
C 81M 63Y 0K 0
![Page 16: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/16.jpg)
16 | Bulclima brandbook
Corporate colors.Additional blue color in diffrent color schemes.
R 40G 37B 96
Pantone 2755 C
RAL 5022Night Blue
C 100M 100Y 31K 23
![Page 17: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/17.jpg)
17 | Bulclima brandbook
Corporate colors.Additional colors in CMYK color scheme.
C 52M 42Y 42K 6
C 5M 90Y 24K 0
C 70M 20Y 0K 0
C 5M 20Y 100K 0
C 60M 0Y 55K 0
C 0M 55Y 100K 0
C 59M 74Y 9K 0
C 65M 53Y 53K 53
![Page 18: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/18.jpg)
18 | Bulclima brandbook
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
АБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЮЯабвгдежзийклмнопрстуфхцчшщъьюя
1234567890!@#$%^&*()_+
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
АБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЮЯабвгдежзийклмнопрстуфхцчшщъьюя
1234567890!@#$%^&*()_+
Corporate typography.
Mont Bold for titles.
Mont Book for paragraph text.
![Page 19: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/19.jpg)
19 | Bulclima brandbook
Corporate typography.
Title, Mont Bold, 30 pt., leading 36 pt.
Title, Mont Bold, 18 pt., leading 24 pt. Paragraph text, Mont Book, 11 pt., leading 15 pt.
Da ellam quae paristia sunduntiasit hiciasperro ex eostius as mod exces delis ipsunt qui autate res que ne voluptas eum es doluptas dipiendebis doluptae rerum nes ma quam re volupta-ti nihitatem nobitiae omni blaborit peratem. Isciur magnitatius mi, offic to
Cit oditati nvellic tem dolorioribus dolor-rorerum non rae vollorro officia sim aut ut am fugit pe ipsam net eos estiatiis et
Tur sinctatet dolorepudi re, con rerum quis mosti cusanto tatentectia sim quam dis doluptate nem rem. Et aut ommos et vid moluptatur molupta nobitam hillessi receaqu isciate escil intur, velique expe molore es dolum comnihit, volorepudit ex-plam net volorit aut ut et re maios se pore, te volores quidusae. Name nullaut platio. Itaquaecus videreh endaeperum qui qui te pedi dolupta tquiam dolorpo rerupta eaquatur seque et labo. Et rehende llaboris maxim quundigenis a id et iundipicipit eum faceperae ped quatatu riberchil ipsam, verchil luptaqua-tur, commodita quam facimaio et, idebiti aborpore mollenisim acestiis minciis dolecae rferore pellentia dis ab int alitae. Ut
![Page 20: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/20.jpg)
20 | Bulclima brandbook
Incorrect colour use
Placing over a busy background
Changing the fonts
Stretching / narrowing the corporate logo
Rotating the logo
Altering proportions
Adding visual effects
Applying contours
Rearrangement of the elements
Logo.How not to use the logo.
Bulclima
![Page 21: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/21.jpg)
21 | Bulclima brandbook
Business Documentation.Business Cards.
![Page 22: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/22.jpg)
22 | Bulclima brandbook
Business Documentation.Business Cards.
![Page 23: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/23.jpg)
23 | Bulclima brandbook
Business Documentation.Business Cards.
![Page 24: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/24.jpg)
24 | Bulclima brandbook
Business Documentation.Business Cards.
![Page 25: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/25.jpg)
25 | Bulclima brandbook
Business Documentation.Letterhead A4.
![Page 26: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/26.jpg)
26 | Bulclima brandbook
Business Documentation.Folder A4.
![Page 27: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/27.jpg)
27 | Bulclima brandbook
Business Documentation.Stickers.
15x15 cm 20x20 cm
![Page 28: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/28.jpg)
28 | Bulclima brandbook
Business Documentation.Power Point Presentation.
![Page 29: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/29.jpg)
29 | Bulclima brandbook
Business Documentation.Email Signature.
![Page 30: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/30.jpg)
30 | Bulclima brandbook
Business Documentation.Newsletter.
![Page 31: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/31.jpg)
31 | Bulclima brandbook
Business Documentation.Bus.
![Page 32: Brandbookserver.bulclima.com/.../BULCLIMA/Bulclima_2020_Brandbook.pdf · 2019. 10. 10. · 19 | Bulclima brandbook Corporate typography. Title, Mont Bold, 30 pt., leading 36 pt. Title,](https://reader035.vdocuments.us/reader035/viewer/2022071106/5fe0325fb3545142c551b9a3/html5/thumbnails/32.jpg)
32 | Bulclima brandbook
Business Documentation.Bus.