2018€¦ · transforming the talent pipeline• – launch a series of strategies aimed at closing...

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2018YEAR IN REVIEW

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One Vision. Four Missions. That Is the Partnership Way.

The Partnership structure is regularly attempted in other locations. Getting multiple community development groups to share both vision and operational efficiencies is not an easy task. This organization is the envy of dozens of communities our size, and we must never take this spirit of cooperation for granted.

Contained in this report is a summary from each division covering initiatives and performance indicators from the past year. Each board of directors is responsible for guiding the mission of its respective organization, and there are no lackluster standards. The expectations continue to increase, and the return on investment is continually evaluated.

The organization has a management agreement to provide day-to-day operational support to the Community Foundation of Des Moines County. That organization’s long-term goal is to build endowed assets to financially support all sorts of worthy causes in the future. Soon, the organization will join the full Partnership structure and become the fifth operating division.

A Look Towards the Future

During the last five-year period, there was additional development in Flint Ridge Business Park, initiatives of the Imagine Visioning Campaign were advanced, the Greater Burlington Leadership

program flourished, more than $236 million in private capital investment was secured, a wayfinding program led to improved signage, and downtown Burlington continued to gain investment.

As we took another look at the future, individual meetings were secured with investors during the year to evaluate satisfaction with the goals and strategies in Partnering for the Future II in preparation for the next five-year plan. Although investors were pleased with the organization’s performance, one thing was abundantly clear: the organization would need to transform its plan of work to focus on talent. Recruiting, retaining, and developing talent will now be the focus of the next five-year plan of work. Jobs are no longer our community’s largest issue.

Filling our open positions today would result in an immediate gain in payroll and operational efficiencies of between $35 - 53 million annually. It would also combat the trend of an aging and shrinking workforce. Adding talent to our ranks helps with investment in housing, supports retail sales, and adds additional tax base to the community.

There are many challenges ahead, and pivoting the organization’s plan of work will not be easy. However, it is work worth doing. Thank you for supporting the organization and the community as we work each day to make it a bit better than the last.

MESSAGE FROM THE CEO

The year 2018 marked the end of the Partnering for the Future II plan of work. Although this community has endured its highs and lows, one thing has remained constant: its unapologetic investment in the future. Leaders in Greater Burlington hold a fundamental belief that the future is in our hands and no one else will build this community for us.

Jason HutchesonPresident & CEO

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For the past decade, the Partnering for the Future campaigns have guided the work of the Partnership. There has been an impressive track record of economic development activity by securing over 2,000 new and retained jobs and more than $300 million in private capital investment, as well as providing leadership to a variety of catalytic community projects.

To maintain Greater Burlington’s regional economic leadership position, the Partnership sought input from more than 125 businesses and community leaders to draft a five-year plan of work with an emphasis on: • Transforming the Talent Pipeline – Launch a series of strategies aimed at closing the gap between the available positions and talent necessary to fill them, resulting in a reduction of Des Moines County’s unfilled positions by 25% by 2023. • Economic Development – Facilitate the creation of 500 new jobs and $150 million in capital investment.

• Community Enhancement – Lead the next generation of community visioning to propel Greater Burlington forward to 2030.

• Visitor Attraction – Capitalize on new visitor trends to expand destination market share.

• Downtown Development – Continue the transformation of downtown Burlington.

As with any initiative, Partnering for the Future III must be monitored for success, and accountability measures are being established. The Burlington/West Burlington Area Development Foundation will be the custodian of the Partnering for the Future III funds and will guide and direct the deployment of those funds for maximum impact. In addition, the Partnership will publish reports in the organization’s newsletter tracking the progress on the initiatives. An annual State of the Economy Luncheon will continue each fall to share the success stories, discuss the obstacles and challenges, and report on the established metrics.

OVERSIGHT AND ACCOUNTABILITY

4 #GreaterBurlingtonPartnership • GreaterBurlington.com

The Chamber of Commerce Board of Directors has established a culture of innovation and service to its membership. After recognizing some softening in the consumer spending segment of the economy, a Consumer-Driven Marketing Campaign was launched in 2018 with a series of new initiatives outlined here.

Consumer-Driven Marketing Campaigns

Targeted Digital &

Social Media Campaigns

Home Improvement • Message: “Home improvement starts in Greater Burlington. We have the stores you need to get started on your

home improvement projects.” • Audience: The Do-It Yourselfer Homeowner, ages 25+

To-Do List • Message: “Greater Burlington is the best place to shop for your weekly to do list. Everything you need is just a short drive away.” • Audience: The Family Decision Maker, ages 25+

Holiday Shopping Made Easy • Message: “Greater Burlington has everything

you need to check off your holiday shopping list.”

• Audience: All Audiences

* Source - Iowa Workforce Development Occupational Projections

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Radio Ad Campaigns

Radio ads were ran to support the targeted digital and social media campaigns. They mirrored the same messaging people were seeing online.

Additionally, radio ads were used to boost attendance at local events. The ads painted a picture of related places to eat, shop, and play in Greater Burlington while visiting the area.

Events targeted for the radio campaigns include:

• Shamrock Shuffle• Kiwanis Pancake Breakfast• Great River Bridge Race• Snake Alley Criterium• Burlington Steamboat Days• West Burlington 4th of July• Des Moines County Fair• Greater Burlington Restaurant Week

Home Improvement: 62,869 times viewed / 1,216 interactions Holiday To-Do List: 58,836 times viewed / 1,040 interactions These numbers show that the targeted audience is seeing the message at more than double the national average of engagement. These individuals have been reached an average of 30+ times through the digital and social media campaigns. The metrics are performing strongly, which means people are seeing the ad campaigns and responding.

See the campaigns first hand; visit GreaterBurlington.com/CDC

Results

Take a Look 5

BOARD OF DIRECTORS

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Chairperson - Tim Fencl, Danville Telecom/iconnect you Chairperson Elect - Melissa Jones, Great River Health SystemPast Chairperson - Aaron Baltisberger, Two Rivers Bank & Trust Treasurer - Wood Stortzum, U.S. Bank, N.A.

#GreaterBurlingtonPartnership • GreaterBurlington.com

MISSION: The Chamber of Commerce is a business association that exists to serve as a catalyst for economic growth and community development in Greater Burlington, Iowa.

“I am truly proud of the accomplishments that have been completed this last year. The completion of Partnering for the Future II

and the start of Partnering for the Future III are key drivers for the organization and the community. The consumer marketing campaign we

have taken on is helping drive consumers outside of our community into the Greater Burlington area. As a community, we have made great strides through the revitalization of Greater Burlington as a destination where people want to go, shop and live. I believe these strides will pay dividends in the years to come.”

Mary Beaird, Southeast Iowa Regional Airport AuthorityMarty Bowen, Great River Entertainment, LLCMike Bredar, Frank Millard & CompanyAmy Burkhart, Titan BroadcastingEva Castillo, Hope Haven Area Development CorporationMichelle Caston, Mann’s McDonald’s L.C.Dominique Cornick, L.J. Roth Restoration ServiceTony Diaz, Jimmy John’sShauna Freitag, Young House Family Services

Andrea Walz Hartman, MidWestOne BankLeah Galvin, Advanced Home Health CareAndrew MahoneyKevin Mueller, KPI Concepts, Inc.Justin Myers, Myers Construction, Inc.Beth Nickel, CBIZMike Norris, Southeast Iowa Regional Planning Commission

Tom Peterson, Silgan ContainersDann Quam, Mazzio’s Italian EateryMike Shinn, Berthel Fisher, Rick Buller Financial ServicesChris Smith, Carl A. Nelson & CompanyMarty Taeger, Winegard Company

MEET THE BOARD

TIM FENCL, BOARD CHAIRDanville Telecom / iconnect you

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• Engaged Young Professionals through professional development events such as the Leadership Conference and Lunch and Learn Series.

• Inspired future leaders of Greater Burlington Leadership and graduated 13 new leaders, raising the total graduated to 100.

• Over 100 students, business owners and community leaders met with state elected officials for the annual advocacy trip in Des Moines.

• Updated and distributed a new city and county map, featuring area businesses and providing information to visitors and residents alike.

• Phase II of the Criminal Activity Task Force released a list of suggestions for improving safety and perceptions.

20,497– Total employees of the 680 members.

91.2% – Percentage of members voluntarily renewing annual membership in the Chamber of Commerce.

68 – New members joined the Chamber of Commerce supporting community development and investing in business growth.

5 – Number of stars awarded by the U.S. Chamber of Commerce for excellence in the industry.

$0.89 – Minimum investment required per day to be a member of the Chamber of Commerce.

Key Highlights

Chairperson - Donna Mann, Mann’s McDonald’s L.C.Chairperson - Elect - Bryan Bross, Klingner and Associates, P.C. Past Chairperson - Gary Hoyer, Great River Entertainment, LLCTreasurer - Dr. Michael Ash, Southeastern Community College

BOARD OF DIRECTORS


Sarah Beckman, CPA Associates, P.C.Tom Broeker, Des Moines CountyBob Fleming, City of BurlingtonDan Gifford, City of West BurlingtonAndy Grothe, IH Mississippi Valley Credit UnionJim Leiting, Big River Resources, LLCRon Massner, S.G. Construction

Ken Reif, Valley Distribution CorporationMatt Shinn, Two Rivers Bank & TrustSteve Shupp, Alliant EnergySue Sorenson, MidWestOne BankDr. Steve Titus, Iowa Wesleyan UniversityCraig Upton, KPI Concepts, Inc. Charles L. Walsh, Farmers & Merchants Bank & Trust

MISSION: The Economic Development division exists to add and retain jobs and grow the tax base of Des Moines County.

“MEET THE BOARD

DONNA MANN, BOARD CHAIRMann’s McDonald’s L.C.

“What a privilege it has been to serve as the Chairperson for the board of directors of Grow Greater Burlington. In 2018, with record low unemployment,

industry and business have struggled to find the workforce needed to match demand. It is a challenge that must be tackled at numerous points along the talent

pipeline. I am pleased with the plan our team has put together after input from educators, students, industry leaders, and investors. Talent attraction certainly benefits from achievements such as the nearly completed turf indoor sports facility. We had a great deal to be thankful for in 2018, but it is not the time to rest on past accomplishments. Together with regional partners, we must continue to innovate and push Southeast Iowa as the best place to grow a career, a family, and a business.”

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• Acquired and began the redevelopment process of the new West Burlington Industrial Site located at the former Raider Precast Concrete facility.

• Held a groundbreaking for fencing realignment at the BNSF Certified Site located at the Iowa Army Ammunition Plant.

• Transferred ownership of Lot 19 and its 8 acres in Flint Ridge Business Park to facilitate the construction of The Turf.

• Received the 2018 Big Muddy Cup Runner-Up award for economic development activity by Site Selection Magazine.

• Launched a joint regional task force to solidify future partnerships with Lee County Economic Development Group.

$236 million – Value of private capital investment secured in economic development deals facilitated by the Partnership since 2014.

$76.8 million – Amount of state funding secured for the expansion of Highway 61 north of Burlington.

2.12% – Growth in personal income locally during the past year according to the U.S. Bureau of Labor.

1,027 – Number of individuals in Des Moines County receiving unemployment benefits in January of 2017 compared to . . .

256 – Number of individuals in Des Moines County receiving unemployment benefits at the end of 2018.

Key Highlights

STEERING COMMITTEE

Chairperson - Jeremie Slagle, Great River Entertainment, LLC

Jon Billups, City of BurlingtonMarti Boal, Quality InnDeb Brinkley, Happy Joe’s of BurlingtonKirk Danforth, Burlington Regional RecPlexK.C. Fleming, Great River Health System

Kelly Fry, City of West BurlingtonTammy McCoy, Art Center of BurlingtonJessi Mynatt, American OrdnanceWayne Riniker, Westland Mall

MEET THE COMMITTEE

MISSION: The Greater Burlington Convention & Visitors Bureau is dedicated to marketing and promoting the Greater Burlington community as a premier destination to both leisure and business travelers.


““One of the most exciting events with great growth potential in 2018 was the inaugural Gus Macker 3-on-3 basketball tournament.

On August 4 - 5, Burlington hosted 138 four-person teams, equaling 544 players, ranging in age from 4 – 62 years old. Participants visited from 7

different states and represented 110 cities, with an estimated 2,000 spectators filling the riverfront for the weekend. The CVB anticipates the 2019 tournament to be even bigger and better, giving teams and fans an amazing venue on Burlington’s beautiful and historic riverfront.”

JEREMIE SLAGLE, Committee ChairGreat River Entertainment, LLC

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• Hosted the first Gus Macker 3-on-3 Basketball Tournament on the banks of the Mississippi River and the only tournament in Iowa.

• Fulfilled 11,209 community guide requests to 50 states, plus Washington, D.C., Puerto Rico, US Virgin Islands and 29 countries.

• The top locations for digital community guide views were in Burlington, IA; Annapolis, MD; Des Moines, Fort Madison, and Davenport, IA.

• Visitor expenditures for Des Moines County reached an all-time high of $138.93 million, contributing over $9 million to state and local taxes.

• The Port of Burlington Welcome Center hosted 23 groups and field trips.

$15.3 million – Estimated economic impact into the local economy from events supported by the Convention & Visitors Bureau.

$85,700 – Collective value of grant awards intended to boost the impact of 35 area events.

67,314 – Estimated number of visitors attending these 35 events from all over the Midwest.

10,511 – Number of hotel nights booked as a result of visitor traffic from these area events.

10,250 – Total visitors at the Port of Burlington Welcome Center representing all 50 states and 35 countries.

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Key Highlights


BOARD OF DIRECTORS

Chairperson - Janine Clover, America’s Small Business Development Center Iowa Chairperson - Elect - Laura Beckman, Alliant Energy Past Chairperson - Zach James, Southeast Iowa Regional Planning Commission Treasurer - Jessica Dean, Great Western Bank

Becky Anderson, Legacy PartnersJulie Anderson, Hope Haven Area Development CenterMegan Bell, Great River Entertainment, LLCJim Ferneau, City of BurlingtonTyler French, The WashingtonHillaurie Fritz-Bonar, Art Center of Burlington

Jerry Johnson, Burlington Capitol TheaterLynda Murray, City of BurlingtonRyan Nagrocki, Two Rivers Bank & TrustBill Partain, Two Rivers Bank & TrustDoreen Roy, Gypsi & Red Screen DoorStephanie Waples, Klingner & Associates, P.C.

MEET THE BOARD

JANINE CLOVER, BOARD CHAIRAmerica’s Small Business Development Center Iowa

MISSION: Downtown Partners preserves and revitalizes downtown Burlington by enhancing its economy, infrastructure, and historical and cultural features.

“A lot of good things are happening in downtown Burlington. I am very proud of the great turnouts we’ve had for downtown events.

They are drawing people to the beautiful downtown. The 700 – 800 block of Jefferson is bustling with new activity. Once vacant, the Expert Tire

building now houses four new businesses. In addition, a building in the 800 block has received a Main Street Challenge Grant to help with rehabilitation. Redevelopment on Valley Street will bring around 100 upper story apartments and first floor commercial space. People are excited about downtown and see that there are a lot of possibilities. I don’t know how anyone could ever run out of things to do here!”

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• Hosted retail marketing consultant Margie Johnson for a public presentation and individual consultations with downtown merchants.

• Presented the Iowa Downtown Resource Center’s Model Community Forum on façade rehabilitation.

• Extended the Jefferson St. Farmers Market season with two successful indoor winter markets.

• Increased exposure of the retail sector by producing a downtown shopping commercial on the Hallmark Channel during the holidays.

• Received a $75,000 Main Street Challenge Grant for the rehab of 805 Jefferson, which will include façade restoration, a new apartment, and the region’s first shared use commercial kitchen.

$2,751,321– Total value of grants received and distributed for downtown projects since 2008.

201 – Number of employers within the SSMID district, including businesses to nonprofits and government entities.

180 – Current number of downtown residences helping fuel the economic vibrancy of the city’s core.

54 – Total event and activity days in downtown Burlington planned by Downtown Partners, Inc.

17 – Total property purchases within the SSMID district, setting a new record for transaction volume in a single year.

JANINE CLOVER, BOARD CHAIRAmerica’s Small Business Development Center Iowa

Key Highlights


BOARD OF DIRECTORSDr. Michael Ash, Southeastern Community CollegeVince Copeland, South Hill Neighborhood AssociationJulie Edmonds, Taeger SeedKaren Elliott, Edward JonesTeresa Garcia, Southeastern Community CollegeMike Hoffman, MikeWay LLC

Tom Johanns, Two Rivers Trust & Investment ServicesTammy McCoy, Art Center of BurlingtonMike Norris, Southeast Iowa Regional Planning CommissionAmy O’Brien, Great River Entertainment, LLCJim Olson, Great Western Bank

Jerry ParksChip Readinger, Lunning Chapel, Inc.Matt Rinker, Shelter InsuranceMike Shinn, Berthel Fisher, Rick Buller Financial ServicesDennis Wilson, Wilson Rentals

MISSION: The Community Foundation of Des Moines County exists to enhance the quality of life within Des Moines County by providing a means for permanent charitable giving to meet the needs of all donors and the community for today and tomorrow.

The Partnership has a management agreement to operate the Community Foundation of Des Moines County.

“The year 2018 was a transitional time period for the Community Foundation of Des Moines County

(CFDMC). A big change occurred when the Keokuk Area Community Foundation became the new formal affiliation

partner. This change greatly increased local control and decision making, as well as substantially decreased overhead costs. Two outstanding board members, Tammy McCoy and Amy O’Brien, have built a donor support group of women called 100+ Like Minds. This group consists of more than 100 women who donate at least $100 yearly to CFDMC. The future looks bright for CFDMC!”

MEET THE BOARD

BOB BARTLES, BOARD CHAIRHope Haven Area Development Center

Chairperson - Bob Bartles, Hope Haven Area Development Center Vice Chairperson - Jerry Jochims Treasurer - Keith Schulz

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UNITY FOUNDATION OF DES MOINES COUNTY

$722,226 – Year-end value of endowed funds held at local financial institutions.

$15,300 – Dollar amount of grants awarded to five local nonprofit organizations through the Marvin R. Mickelson Fund.

$3,800 – Distributions from the Margaret Hansen Community Impact Fund made to three different projects.

19 – Total number of additional endowed funds awaiting transfer from the Quad Cities to Des Moines County.

19 – Number of board members serving the long-term interests of Des Moines County by building permanent endowed assets for the future.

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Jerry ParksChip Readinger, Lunning Chapel, Inc.Matt Rinker, Shelter InsuranceMike Shinn, Berthel Fisher, Rick Buller Financial ServicesDennis Wilson, Wilson Rentals

Key Highlights• Signed a new partnership agreement with the Keokuk Area

Community Foundation to manage endowed assets locally.

• Secured a large gift for the Southeastern Community College President’s Fund and established two new family endowed funds.

• Launched a new website at CFDMC.org to help spread the message of long-term endowment building.

• Partnered with 100+ Like Minds to engage more than 100 women locally in charitable giving to the Margaret Hansen Community Impact Fund.

• Initiated the transfer of existing endowed funds from the Quad Cities Community Foundation to local financial institutions.

5 Reasons to Shop Local

If you would like additional information about the Greater Burlington Partnership,

visit us online or contact us directly.

Greater Burlington Partnership 610 N 4th Street Suite 200 Burlington, IA 52601319-752-6365 GreaterBurlington.com

2018€¦ · transforming the talent pipeline• – launch a series of strategies aimed at closing...

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