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L'ATTITUDE

SATURDAY, SEPTEMBER 8THCONFIRMED GENERAL SESSIONS

1:00PM - 2:30PM 1PM SESSION 1A: L’ATTITUDE, and its Signi� cance for all Americans The convention opens with an introductory presentation from Sol Trujillo on the thrust behind L’ATTITUDE and includes a conversation about the current state of Hispanics in media with L’ATTITUDE Film Festival Chairs, Robert Rodriguez and Zoe Saldana.

Headliners: Sol Trujillo, Leading Business Executive/Entrepreneur Robert Rodriguez, Filmmaker/Entrepreneur Zoe Saldana, Actor/Entrepreneur

SESSION 1B: The Future of Media in the New Mainstream Economy2PM A conversation with in� uential media executive and Chairman of the nation’s leading Spanish-language media company Cesar Conde on how broadcasting and digital companies are evolving to address needs of a growing and changing U.S. Latino consumer audience.

Headliners: Cesar Conde, Chairman, NBCUniversal Telemundo EnterprisesJane Wells, Special Correspondent, CNBCSol Trujillo, Leading Business Executive/Entrepreneur

2:45PM - 4:30PM 2:45PM SESSION 2A: The Future of Pop MusicSuperstar Luis Fonsi sits down with Jesus Salas to discuss his take on the making of his global phenomenon, Despacito, and the future of pop music.

Headliners: Luis Fonsi, Singer/SongwriterJesus Salas, Executive Vice President of Programming & Multiplatform Coordinator, SBSAlex Sensation, Musical Artist

3:15PM SESSION 2B: The Next America: The Political, Economic, and Demographic Changes Shaping the Country’s FutureFormer White House Communications Director under President Bill Clinton, Don Baer, moderates a panel of political journalists and thought leaders about the political landscape in the coming years.

Headliners: Don Baer, Chairman, BCW (Burson Cohn & Wolfe); Chairman, Board of Directors, PBS Maria Hinojosa, Journalist, NPR Beatriz Acevedo, Founder, Mitú Ruth Marcus, Deputy Editorial Page Editor & Columnist, The Washington Post; Contributor, MSNBC Ron Brownstein, Senior Editor, The Atlantic; Senior Political Analyst, CNN

S A T U R D A Y E V E N I N GEntertainment Showcases6:00PM - 8:00PM

Beneath Us: Pre-release screening of a major motion full length feature � lm, including a talk back with Producers Luis Guerrero and Chris Lemos.

Film shorts: Screening of three Latino produced short � lms: Yoshua, Melancholy Man and Hero. Screening includes talk back with the directors.

Prinze: This one-man o� Broadway show is based on the life of Freddie Prinze, Puerto Rican talent best known for Chico and the Man.

An Evening with Robert Rodriguez8PM - 9PM Superstar � lmmaker Robert Rodriguez (Machete, Spy Kids, Sin City) discusses his latest project, the $200 Million “Alita, Battle Angel” written and produced by James Cameron.

Headliners: Robert Rodriguez, Filmmaker/Entrepreneur Gary Acosta, Co-Founder & CEO, NAHREP

SUNDAY, SEPTEMBER 9THCONFIRMED GENERAL SESSIONS

OPENING PRESENTATION WITH VIDEO – Tim Sloan, CEO & President, Wells Fargo

9:30AM - 11:45AM 9:30AM SESSION 3A: The New Mainstream Economy – A CEO Discussion Sol Trujillo moderates a small panel of leading CEOs that will discusses the driving force behind America’s New Mainstream Economy and its impact on everything.

Headliners: Sol Trujillo, Leading Business Executive/Entrepreneur Tim Sloan, CEO & President, Wells Fargo Bank Geo� Colvin, Senior Editor at Large, Fortune Magazine Ralph de la Vega, Chairman, De La Vega Group

11AM SESSION 3B: Latino Political Leaders – A Town Hall Session A panel of distinguished public servants who have served America at the highest levels of our government discusses the current state of politics and how today’s environment will likely impact elections and public policy in the near future.

Headliners: Aida Álvarez, former SBA Administrator Henry Cisneros, former HUD Secretary Federico Peña, former Transportation Secretary Ken Salazar, former U.S. Senator and Interior Secretary

1:00PM - 3:15PM 1PM SESSION 4A: Demographics are NOT DestinyHow American Latinos can translate their population growth and rising economic prosperity into political clout.

Headliner: Maria Teresa Kumar, President & CEO, Voto LatinoMaria Hinojosa, Journalist, NPR

1:45PM SESSION 4B: A Conversation with Zoe SaldanaDominican-Puerto Rican star of Avatar, Guardians of the Galaxy, Avengers, and Star Trek Zoe Saldana discusses her career, family, and her new media platform BESE.

Headliner: Zoe Saldana, Actor/Entrepreneur

2:30PM SESSION 4C: Immigration – Good or Bad? A bipartisan panel of politicians discusses immigration policy and its impact on America’s economy and culture.

Headliners: Henry Cisneros, former HUD Secretary Federico Peña, former Transportation Secretary Ken Salazar, former U.S. Senator & Interior SecretaryJohn Harwood, Chief Washington Correspondent, CNBCMichael Murphy, GOP StrategistBill Kunkler, EVP, CC Industries

3:30PM - 5:00PM 3:30PM SESSION 5A: The New Mainstream Economy – A Journalist DiscussionA panel of journalists discusses journalism and its impact on the media and the U.S. economy. Headliners: Trace Gallagher, Anchor/Correspondent, Fox News

Rick Sanchez, JournalistL'ATTITUDE

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4:30PM SESSION 5B: How to Think About Trade Policy in the 21st Century A panel of experts discusses the appropriate way to consider trade policy and its impact on jobs and the U.S. economy.

Headliners: Carlos Gutierrez, former Secretary of Commerce and Co-Chair of Albright Stonebridge Group

Almar Latour, Publisher and EVP, Dow Jones Media Group, MarketWatch, Barron’s, Financial News

MONDAY, SEPTEMBER 10THCONFIRMED GENERAL SESSIONS

9:30AM - 10:30AM 9:30AM SESSION 6A: The New Mainstream Economy – An Economist’s DiscussionA panel of leading economists discusses the New Mainstream Economy and its impact on America’s workforce, GDP, and business growth.

Headliner: Dr. Je� rey A. Eisenach, Managing Director and Co-Chair, Communications, Media, and Internet Practice, NERA Almar Latour, Publisher and EVP, Dow Jones Media Group,

MarketWatch, Barron’s, Financial News

10AM SESSION 6B: Fireside Chat with Senator Cortez Masto

Headliners: Catherine Cortez Masto, United States Senator (NV) John Harwood, Editor at Large, CNBC

10:30AM - 12:30PM 10:30AM SESSION 7A: The Future of Education A distinguished panel of educational leaders discusses how technology and demographics are driving the future of education in America.

Headliners: Michael Crow, President, Arizona State University Eduardo Padrón, President, Miami Dade College Adela de la Torre, President, San Diego State University Andrés Martinez, Professor of Practice, Walter Cronkite School of Journalism, Arizona State University Cindy Robbins, Chief People O� cer, Sales Force

11:30AM SESSION 7B: The Future of Transportation – A CEO Roundtable A panel of CEOs discusses air travel, driverless cars and other modes of transportation in the coming years.

Headliners: Oscar Munoz, CEO, United Airlines Dara Khosrowshahi, CEO, UberDennis Muilenburg, Chairman, President and CEO, The Boeing Company

1:30PM - 3:45PM 1:30PM SESSION 8A: Unexpected OutcomesDr. Paul Jacobs, Chairman and CEO of XCOM-Tech, takes an 800 year look into the future, outlining what is possible for our society and how our decisions today a� ect what will actually transpire.

Headliner: Dr. Paul Jacobs, Chairman and CEO, XCOM-Tech

2:30PM SESSION 8B: The Future of Everything?A panel of telecom and technology executives discusses the future of Arti� cial Intelligence, Augmented Reality, Virtual Reality and other innovations that will change the way we do everything.

Headliners: Guillermo Diaz, Jr., Chief Information O� cer, CiscoThaddeus Arroyo, CEO, AT&T BusinessSteven Ellis, Head of Innovation, Wells FargoMichelle Caruso-Cabrera, Contributor, CNBC

M O N D A Y E V E N I N GLIVE WITH NICKY JAM @ PARQ: An Evening Music Showcase8:00PM - 11:00PM

TUESDAY, SEPTEMBER 11THCONFIRMED GENERAL SESSIONS

9:00AM - 12:30PM 9AM SESSION 9A: Faith in America This session features a town hall discussion with religious thought leaders about the current state of faith in America and its impact on politics and culture.

Headliners: Daisy Khan, Author, Reformer & Founder, WISEFather Gregory Boyle, Founder & Director, Homeboy IndustriesTim Shriver, Chairman, Special Olympics (via teleprescence)Rick Sanchez, Journalist

10:15AM SESSION 9B: Entrepreneurial Trends in theNew Mainstream Economy A panel of America’s leading entrepreneurs and executives discusses the impact of entrepreneurial trends in the U.S. economy.

Headliners: Ted Acosta, Americas Vice Chair of Risk Management, EYTom Chavez, CEO & Founder, KruxJohn Peyton, President & CEO, Realogy Franchise Group

11:30AM SESSION 9C : From Superstar to EntrepreneurA � reside chat with former Major League Baseball superstar Alex Rodriguez on his career, businesses, and future entrepreneurial and philanthropic plans.

Headliner: Alex Rodriguez, MLB All-Star/EntrepreneurSol Trujillo, Leading Business Executive/Entrepreneur

1:30PM - 3:30PM

1:30PM SESSION 10A: Macro-Economic Trends and the Futureof Homeownership in AmericaA panel of housing executives discusses the challenges, innovations, and the drivers of America’s housing industry in the 21st century.

Headliners: Gary Acosta, Co-Founder & CEO, NAHREPLeo Pareja, CEO, RemineNick Bailey, CEO, Century 21 Real Estate

2:45PM SESSION 10B: Big Trends Shaping the World TodayFamed Author and Futurist Thomas Friedman delivers a keynote address about technology, demographics and the future of life in the U.S.

Headliner: Thomas Friedman, Pulitzer Prize Winning Journalist & Author

CLOSING GALA – Recognizing Trailblazers and Defendersof America’s New Mainstream Economy L’ATTITUDE closes with a gala that recognizes achievements in business, journalism, politics, and entertainment. 6:30PM - 7:30PM Reception7:30PM - 10:00PM Dinner & Keynote Address

Featuring: Tito Nieves, Multi-Hit Musical ArtistKeynote: Sol Trujillo, Leading Business Executive/Entrepreneur

L'ATTITUDERUN OF SHOW

Sol TrujilloLeading Business

Executive/Entrepreneur

Gary Acosta Co-Founder & CEO, NAHREP

Zoe Saldana Actor/Entrepreneur

Alex Rodriguez MLB All-Star/Entrepreneur

Robert Rodriguez Filmmaker/Entrepreneur

Maria Hinojosa Journalist, NPR

Nicky Jam Singer/Songwriter

Thomas Friedman Pulitzer Prize Winning

Journalist & Author

Tim Sloan CEO & President,Wells Fargo Bank

Luis FonsiSinger/Songwriter

Oscar MunozCEO, United Airlines

Don Baer Chairman

BCW (Burson Cohn & Wolfe)

Earl J. Watson Former NBA Head

Coach, Phoenix Suns

John HarwoodChief Washington

Correspondent, CNBC

Ron Brownstein Senior Editor, The Atlantic;

Senior Political Analyst, CNN

Beatriz Acevedo Founder, Mitú

Ruth MarcusDeputy Editorial Page Editor &

Columnist, The Washington Post; Contributor, MSNBC

Dr. Paul Jacobs Chairman and CEO,

XCOM-Tech

Geoff ColvinSenior Editor at Large,

Fortune Magazine

Eduardo PadrónPresident, Miami Dade

College

Henry Cisneros Former HUD Secretary

Federico Peña Former Transportation

Secretary

Ken Salazar Former Senator & Interior Secretary

Dara Khosrowshahi CEO, Uber

Ted AcostaAmericas Vice Chair of Risk

Management, EY

Michael Crow President,

Arizona State University

Daisy Lopez=Cid2018 NAHREP President

Jesus SalasEVP, Programming &

Multiplatform Coordinator, SBS

Rick SanchezJournalist

Trace Gallagher Anchor/Correspondent,

Fox News

Michelle Caruso-CabreraChief International

Correspondent, CNBC

Tom ChavezCEO & Founder, Krux

Catherine Cortez MastoUS Senator, Nevada

Adela de la TorrePresident, San Diego State

University

Ralph de la VegaChairman, De La

Vega Group

Thaddeus ArroyoCEO, AT&T Business

Services

Guillermo Diaz, Jr.Chief Information

Officer, Cisco

Dennis MuilenburgChairman, President and

CEO, The Boeing Company

Daisy KhanAuthor, Reformer &

Founder, WISE

Nick BaileyCEO, Century 21

Real Estate

Father Gregory BoyleFounder & Director,

Homeboy Industries

Andrés MartinezProfessor of Practice, Walter

Cronkite School of Journalism, Arizona State University

Cindy RobbinsChief People Officer,

Sales Force

Cesar CondeChairman,

NBCUniversal TelemundoEnterprises

Aida ÁlvarezFormer SBA

Administrator

Maria Teresa KumarPresident & CEO,

Voto Latino

Steven EllisHead of Innovation,

Wells Fargo

Leo ParejaCEO, Remine