2018 rncfr partner packages · • full-page, full-color program ad, art provided by sponsor. •...
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2018 RNCFR Partner Packages
2017 vs 201615,216 ATTENDEES
Daytrippers Osceola residents Overnight visitors
2nd year attendees Said they would return next year
52
35 82
25 23%
% %
% %
ADVERTISED ON
ONLINE DATA
How’d you hear about the RNCFR?• Internet - 30.2%• Recommendation - 27.2%• Visited Last Year’s Event - 21.1%• Newspaper - 16.4%• Poster/Flyer - 15.5%• Radio - 13.8%• Television - 10.3%• Billboard - 7.8%
11,214
35,494
2016
2017FACEBOOK
6,364
2015
WEBSITE - RNCFR.COMRETURNING VISITORS
NEW VISITORS79 %
21 %141,741 78,449 48 ClicksPAGEVIEWS UNIQUE PAGE VIEWS AVG SPONSOR CLICK-THROUGHS
30%Overall, Page Views on
RNCFR.com increased by
over last year.
45Average age:
17%ATTENDANCE
• Wecreatedavirtualrealityexperienceofplaces
inKissimmeewhichwetookonourtravels
promotingthedestination
• VisitedfourCircuitFinalsRodeos
• ExpandedourCowboyDealsforattractions
negotiatedandlistedonourwebsite
• Emailmarketingandleadnurturing
• Participatedinseverallocalevents
• Participatedinlocalrodeoevents
• ExpandedtheRNCFRTailgateExperience
• ExtendedtherouteoftheRNCFRCattleDrive
• Contestantsvisitedmorelocalbusinesses
inourcommunity
• AddedaLiveChatfeaturetothewebsite
WHAT WAS NEW IN 2017?
TRAVEL & EVENTS
COMMUNITY VISITS
• OldFloridaOutdoorDaysKissimmee
• OldFloridaOutdoorFestival,Apopka
• RunawayCountry,Kissimmee
• All-ChampionshipRodeo,Arcadia
• LakelandProRodeoClassic,Lakeland
• MontanaCircuitFinals,GreatFalls,MT
• TurquoiseCircuitFinals,LasCruces,NM
• SoutheasternCircuitFinals,Davie,FL
• Mtn.StatesCircuitFinals,Loveland,CO
• WranglerNationalFinals,LasVegas,NV
• BootBarn,Kissimmee&I-Drive
• GiveKidsTheWorldVillage
• WildFloridaAirboats&GatorPark
• OsceolaRegionalMedicalCenter
• OrlandoInternationalAirport(2days)
• OsceolaCountyLibrary,BVL&St.Cloud
• CityofKissimmee,CityHall
• HighlandsElementarySchool
• PartinSettlementElementarySchool
• HarmonyHighSchool
• EastLakeElementarySchool
• OsceolaCountyStadium,FloridaFireFrogs
• CouldbeYOURBUSINESS!
OsceolaCountySchoolDistrict GiveKidstheWorld
St.CloudLibraryBranch
BootBarn-TheLoop OsceolaRegionalMedicalCenter
Sincethe1950s,inanopen-air,outdoorarena,theSilverSpursRodeohasbeenholdingtheirrodeoonthe
KissimmeepropertynowknownasOsceolaHeritagePark.In2003,theorganizationandOsceolaCounty
partneredtocreateOsceolaHeritagePark,whichincludesthe10,000+seat,indoorSilverSpursArena,a
90,000-square-footConferenceCenterandtheOsceolaCountyStadium.Witharichhistory
inhostingrodeos,it’snosurprisethattheRAMNationalCircuitFinalsRodeochoseKissimmeeas
itsnewhome.
Inadditiontoitsrodeoheritage,OsceolaHeritageParkisalsohometoMecumAuctions,thelargest
collectorcarshowintheworld,RunawayCountryMusicFestandmanymoreconcerts,festivals,amateur
andprofessionalsportingevents,tradeshowsandconventions,attractingover600,000peopleayear.
OsceolaHeritageParkisCentralFlorida’seventcomplex.
ABOUT THE VENUE
PHOTOS
CIRCUIT TRAVEL
DIAMOND SPUR PARTNER - $30,000• Brandedsuiteforeachperformance,minusThursday’sperformance,includes12ticketsea.
• Banneracrossstagethatishousedonthenorthendofthearena,approximately50ftx5ft.
• Duringtheperformanceofyourchoice,yourVIPguestswillbebroughtintothearenaonour
specialhorse-drawnwagon,alwaysafanfavorite.
• NamingrightstotheRNCFRTailgateExperience,asthe“_____TailgateExperience”.
• BlogpostonRNCFR.compromotedontheRNCFRsocialmediachannels.
• CustomPartnerBuckle,designedandbuiltbyMontanaSilversmiths.
• LogoandbrandrepresentationattheRNCFR:
• Abrandedflagtobeflowneveryperformancearoundthearenaviahorsebackbefore
yoursponsoredevent.Ex:“SaddleBroncRidingsponsoredbyYourCompany”.
• Additionally,yourlogowillbebroadcastedtotheentirearenaviaribbonboardwith
ananimatedreelthatplaysthroughoutyoursponsoredevent.
• 30-secondcommercialontheLEDvideoboardplayedinpre-show,providedbysponsor.
• Logoon1bannerontheinsideofthearenaringthatcouldbenationallytelevised.
• NamementionedinPAannouncementsbyourofficialRodeoAnnouncers.
• Full-page,full-colorprogramad,artprovidedbysponsor.
• Sticker(withlogo)onalltheroughstockgates.
• Logofeaturedontheinsidechutegatepanel,shownduringroughstockevents.
• OpportunitytohavealargeboothattheTailgateExperience,table&chairsprovided.
• ShoutoutsonRNCFRsocialmediaoutletsthroughouttheyear.(41,000followers)
• LogofeaturedontheRNCFRwebsitewithabacklinktoanyURL.
• Logofeaturedoneachdaysheet,soldateachperformancetoattendeesfor$1.
• Admissionfor12totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday
performances)inadditiontorodeoadmissionforthatperformance.
• EachVIPattendeewillreceivetwocomplimentarydrinksperperformance.
• ExtraGeneralAdmissionticketsasneeded.
• 4VIPparkingpassesperperformanceoftheRNCFR.
• 4ticketstotheJustinCowboyCrisisFundLuncheononSaturdayoftheRNCFR.
• 4ticketstoourcharityfundraisingtournament.(detailscomingsoon)
• Framedsouvenirposter.
1 AVAILABLE
SPECIAL OPPORTUNITIES
PLATINUM SPUR PARTNER - $20,000• Duringtheperformanceofyourchoice,yourVIPguestswillbebroughtintothearenaonour
specialhorse-drawnwagon,alwaysafanfavorite.
• EightSilverBuckleseats,theclosestseatstodirt.
• LogoandbrandrepresentationattheRNCFR:
• Abrandedflagtobeflowneveryperformancearoundthearenaviahorsebackbefore
yoursponsoredevent.Ex:“SaddleBroncRidingsponsoredbyYourCompany”.
• Additionally,yourlogowillbebroadcastedtotheentirearenaviaribbonboardwith
ananimatedreelthatplaysthroughoutyoursponsoredevent.
• 30-secondcommercialontheLEDvideoboardplayedinpre-show,providedbysponsor.
• Logoon1bannerontheinsideofthearenaringthatcouldbenationallytelevised.
• NamementionedinPAannouncementsbyourofficialRodeoAnnouncers.
• Full-page,full-colorprogramad,artprovidedbysponsor.
• Sticker(withlogo)onalltheroughstockgates.
• Logofeaturedontheinsidechutegatepanel,shownduringroughstockevents.
• OpportunitytohavealargeboothattheTailgateExperience,table&chairsprovided.
• ShoutoutsonRNCFRsocialmediaoutletsthroughouttheyear.(41,000followers).
• LogofeaturedontheRNCFRwebsitewithanbacklinktoanyURL.
• Logofeaturedoneachdaysheet,soldateachperformancetoattendeesfor$1.
• Admissionfor8totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday
performances)inadditiontorodeoadmissionforthatperformance.
• EachVIPattendeewillreceivetwocomplimentarydrinksperperformance.
• ExtraGeneralAdmissionticketsasneeded.
• 4VIPparkingpassesperperformanceoftheRNCFR.
• 4ticketstotheJustinCowboyCrisisFundLuncheononSaturdayApril8that10:00am.
• 4ticketstoourcharityfundraisingtournament.(detailscomingsoon)
• Framedsouvenirposter.
1 AVAILABLEPENDING DIAMOND
CATTLE DRIVE PARTNER - $5,500• OfficialeventsponsoroftheRNCFRCattleDrive.
• TheRNCFRCattleDrivetakesplacebeforetherodeo.Electedofficialsandother
dignitarieswillbringinaroundofcattlethatwillberunattheRNCFR.Theywillcom-
pletelyshutdownBroadwayinDowntownKissimmee(pendingapprovals)andwe
expectmanyspectators.
• Suitefor2performancesattheRNCFRwithoptiontoorderfood/drinkatadditionalcost.
• LogotoappearonallCattleDriverelatedmaterial,video,collateral,etc.
• 4ticketstoourcharityfundraisingtournament.(detailscomingsoon)
• FullPage,fullcolorprogramad,artprovidedbysponsor.
• ShoutoutsonRNCFRsocialmediaoutletsthroughouttheyear.(41,000followers)
• LogofeaturedontheRNCFRwebsitewithabacklinktoanyURL.
• Admissionfor12totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday)in
additiontorodeoadmissionforthatperformance.Theseseatswillbeinaroped-off,sponsor
onlyaccesspartofthearena.
• Eachattendeewillreceivetwocomplimentarydrinksperperformance.
• Unlimitedgeneraladmissionticketsasneeded.
• 4VIPparkingpassesperperformanceoftheRNCFR.
• Framedsouvenirposter.
CURRENT PARTNERS:
0 AVAILABLE
CONTRACTOR LUNCH SPONSOR - $3,000• OfficialsponsoroftheStockContractorLuncheon,providingawelcomemealto100guestsand
VIPinvitees.
• Logoandbrandrepresentation:
• Abrandedflagtobeflowneveryperformancearoundthearenaviahorsebackduring
sponsorshiprecognition.
• Logoon1bannerontheinsideofthearenaring.
• NamementionedinPAannouncementsbyourofficialRodeoAnnouncers.
• Quarterpage,fullcolorprogramad,artprovidedbysponsor.
• LogofeaturedperiodicallyontheanimatedRNCFRribbonboard.
• ShoutoutsonRNCFRsocialmediaoutletsthroughouttheyear.(41,000followers)
• LogofeaturedontheRNCFRwebsitewithaninboundlinktoanyURL.
• Admissionfor4totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday)in
additiontorodeoadmissionforthatperformance.Theseseatswillbeinaropedoff,sponsor
onlyaccesspartofthearena.
• Eachattendeewillreceivetwocomplimentarydrinksperperformance.
• 2VIPparkingpassesperperformanceoftheRNCFR.
• Framedsouvenirposter.
CURRENT PARTNERS:
1 AVAILABLE
• OpportunitytohaveChampioncompetitorsvisityourcompanytoseeemployeesor
customers,signautographsandthankyouforyoursupportoftheRNCFR.
• Opportunitytoputapromotionaliteminthecompetitor’swelcomebags(provided by Sponsor)
• Logoandbrandrepresentation:
• Abrandedflagtobeflowneveryperformancearoundthearenaviahorsebackbefore
yoursponsoredevent.Ex:“SaddleBroncRidingsponsoredbyYourCompany”.
• Additionally,yourlogowillbebroadcastedtotheentirearenaviaribbonboardwith
ananimatedreelthatplaysthroughoutyoursponsoredevent.
• 30-secondcommercialontheLEDvideoboardplayedinpre-show,providedbysponsor.
• Logoon1bannerontheinsideofthearenaringthatcouldbenationallytelevised.
• NamementionedinPAannouncementsbyourofficialRodeoAnnouncers.
• Full-page,full-colorprogramad,artprovidedbysponsor.
• Sticker(withlogo)onalltheroughstockgates.
• Logofeaturedontheinsidechutegatepanel,shownduringroughstockevents.
• OpportunitytohavealargeboothattheTailgateExperience,table&chairsprovided.
• ShoutoutsonRNCFRsocialmediaoutletsthroughouttheyear.(41,000followers)
• LogofeaturedontheRNCFRwebsitewithabacklinktoanyURL.
• Logofeaturedoneachdaysheet,soldateachperformancetoattendeesfor$1.
• Admissionfor12totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday)in
additiontorodeoadmissionforthatperformance.Theseseatswillbeinaroped-off,sponsor
onlyaccesspartofthearena.
• Eachattendeewillreceivetwocomplimentarydrinksperperformance.
• Unlimitedgeneraladmissionticketsasneeded.
• 4VIPparkingpassesperperformanceoftheRNCFR.
• Framedsouvenirposter.
CURRENT PARTNERS:
GOLD BUCKLE PARTNER - $4,000+ 0 AVAILABLE
CURRENT PARTNERS:
SILVER BUCKLE PARTNER - $3,000• Oneuniquetosponsorbrandingopportunityagreedtobycommitteeandpartner
• Logoandbrandrepresentation:
• Abrandedflagtobeflowneveryperformancearoundthearenaviahorseback.
• Logoon1bannerontheinsideofthearenaringthatcouldbenationallytelevised.
• NamementionedinPAannouncementsbyourofficialRodeoAnnouncers.
• Half-page,full-colorprogramad,artprovidedbysponsor.
• Sticker(withlogo)onalltheroughstockgates.
• Logofeaturedontheribbonboardperiodicallyduringtheperformance.
• Logofeaturedontheinsidechutegatepanel,shownduringroughstockevents.
• OpportunitytohavealargeboothattheTailgateExperience,table&chairsprovided.
• ShoutoutsonRNCFRsocialmediaoutletsthroughouttheyear.(41,000followers)
• LogofeaturedontheRNCFRwebsitewithabacklinktoanyURL.
• Admissionfor8totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday)in
additiontorodeoadmissionforthatperformance.Theseseatswillbeinaropedoff,sponsor
onlyaccesspartofthearena.
• Eachattendeewillreceivetwocomplimentarydrinksperperformance.
• 2VIPparkingpassesperperformanceoftheRNCFR.
• Framedsouvenirposter.
3 AVAILABLE
BRONZE BUCKLE PARTNER - $2,000• Logoandbrandrepresentation:
• Abrandedflagtobeflowneveryperformancearoundthearenaviahorseback.
• Logoon1bannerontheinsideofthearenaringthatcouldbenationallytelevised.
• NamementionedinPAannouncementsbyourofficialRodeoAnnouncers.
• Quarter-page,full-colorprogramad,artprovidedbysponsor.
• Sticker(withlogo)onalltheroughstockgates.
• Logofeaturedontheribbonboardperiodicallyduringtheperformance.
• Logofeaturedontheinsidechutegatepanel,shownduringroughstockevents.
• OpportunitytohavealargeboothattheTailgateExperience,table&chairsprovided.
• ShoutoutsonRNCFRsocialmediaoutletsthroughouttheyear.(41,000followers)
• LogofeaturedontheRNCFRwebsitewithabacklinktoanyURL.
• Admissionfor4totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sundayonly)in
additiontorodeoadmissionforthatperformance.Theseseatswillbeinaropedoff,sponsor
onlyaccesspartofthearena.
• Eachattendeewillreceivetwocomplimentarydrinksperperformance.
• 2VIPparkingpassesperperformanceoftheRNCFR.
• Framedsouvenirposter.
4 AVAILABLE
CURRENT PARTNERS:
INSTANT REPLAY SPONSOR - $2,000• Forall5performances,75%ofthecompetitorsgetaninstantreplay.Yourlogowouldbe
featuredonallofthearenascreensaftermostofthecompetitorshaveperformed.
• Admissionfor4totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday)in
additiontorodeoadmissionforthatperformance.Theseseatswillbeinaropedoff,sponsor
onlyaccesspartofthearena.
• Eachattendeewillreceivetwocomplimentarydrinksperperformance.
• 2VIPparkingpassesperperformanceoftheRNCFR.
• Framedsouvenirposter.
• WewilldesignandorderbrandedshirtstopassoutduringtheRNCFRbreaks,typically
launchedfromaRAMtruck,andwornbyattendeesthroughouttheweek.Couldalsobegiven
tofirst-arrivingguests.
• Admissionfor4totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday)in
additiontorodeoadmissionforthatperformance.Theseseatswillbeinaropedoff,sponsor
onlyaccesspartofthearena.
• Eachattendeewillreceivetwocomplimentarydrinksperperformance.
• 2VIPparkingpassesperperformanceoftheRNCFR.
• Framedsouvenirposter.
T-SHIRT SPONSOR - $1,500
COMMEMORATIVE COOZIE SPONSOR - $1,500• Wewilldesignandorder500custom-brandedcooziestohandoutover5performances.
• Admissionfor4totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sundayonly)in
additiontorodeoadmissionforthatperformance.Theseseatswillbeinaroped-off,sponsor
onlyaccesspartofthearena.
• Eachattendeewillreceivetwocomplimentarydrinksperperformance.
• 2VIPparkingpassesperperformanceoftheRNCFR.
• Framedsouvenirposter.
RV AREA SPONSOR - $1,500• OpportunitytobetheofficialsponsoroftheVIPandContestantRV/camperareas.
• Areawouldbebrandedwithyourlogo,signage,etc.viabannersorA-framesigns.
• 30-secondcommercialontheLEDvideoboard,providedbysponsor.
• ShoutoutsonRNCFRsocialmediaoutletsthroughouttheyear.(41,000followers)
• Letterprovidedbysponsortoallcampersonyourbehalfuponcheck-in.
• OpportunitytosetupadisplayattheTailgateExperience,table&chairsprovided.
• Admissionfor4totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday)in
additiontorodeoadmissionforthatperformance.Theseseatswillbeinaropedoff,sponsor
onlyaccesspartofthearena.Eachattendeewillreceivetwocomplimentarydrinks.
• 2VIPparkingpassesperperformanceoftheRNCFR.
• Framedsouvenirposter.
PHOTO/KISS CAM SPONSOR - $1,000• TheRNCFRandsponsorwillworktobuild/createaphotoopportunityforgueststhatfeaturesa
rodeothemeandthesponsor’sbrandingandsharedwithallattendees.
• Forexample,theKissCamwillbefeaturedduringtherodeoforgueststogivealittlesmoochto
theirneighbor.Thecompany’slogowillbefeaturedduringthissegmentonthescreen.
• Admissionfor4totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday)in
additiontorodeoadmissionforthatperformance.Theseseatswillbeinaroped-off,sponsor
onlyaccesspartofthearena.Eachattendeewillreceivetwocomplimentarydrinks.
• 2VIPparkingpassesperperformanceoftheRNCFR•Framedsouvenirposter
TAILGATE PARTY STAGE SPONSOR - $1,500• OfficialsponsoroftheRNCFRoutdoortailgateparty,hostedinfrontofthearena.
• Stage-lengthbannerintheRNCFRTailgateExperienceforthedurationoftheevent
• ShoutoutsonRNCFRsocialmediaoutletsthroughouttheyear.(41,000followers)
• Shoutoutsbypartyhostthroughoutthedurationoftheevent.
• Admissionfor4totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday)in
additiontorodeoadmissionforthatperformance.Theseseatswillbeinaropedoff,sponsor
onlyaccesspartofthearena.Eachattendeewillreceivetwocomplimentarydrinks.
• 2VIPparkingpassesperperformanceoftheRNCFR.
• Framedsouvenirposter.
RNCFR.COM COUNTDOWN SPONSOR - $1,000• Brandedwebsitecountdownthatwouldbesponsoreduntilthedayoftheevent.
• ExposuretowebsitevisitorsfromAugust2016toApril2017.
• Logoonthehomepage,abovethefold,thatlinksfromcountdowntoyoursite.
• Admissionfor4totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday)in
additiontorodeoadmissionforthatperformance.Theseseatswillbeinaroped-off,sponsor
onlyaccesspartofthearena.Eachattendeewillreceivetwocomplimentarydrinks.
• 2VIPparkingpassesperperformanceoftheRNCFR.
• Framedsouvenirposter.
VIP BAR SPONSOR - $1,000• BarsignageintheVIP/sponsorareafeaturingsignaturecocktailsusingyourbrandedproducts.
• Premiumplacementoverallcompetingliquorsatallarenabars.
• Brandedsignagearoundarenabarspromotingyourproduct,providedbysponsors.
• Admissionfor4totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday)in
additiontorodeoadmissionforthatperformance.Theseseatswillbeinaroped-off,sponsor
onlyaccesspartofthearena.Eachattendeewillreceivetwocomplimentarydrinks.
• 2VIPparkingpassesperperformanceoftheRNCFR.
• Framedsouvenirposter. SPONSORED BY
0 AVAILABLE