2018 popcorn sale unit kernel guidebook · 2018. 8. 3. · important popcorn dates friday september...
TRANSCRIPT
2018 Popcorn Sale Unit Kernel Guidebook
Important Popcorn Dates Friday September 3rd – Storefront popcorn orders due online Saturday, September 22nd – Storefront popcorn pickup & Storefront Blitz Day Monday October 8th – Free Return Day for any product. After the 8th, Chocolate is no longer returnable Wednesday November 1st – Storefront & Take Order Sales begin in Burlington/West Burlington Thursday, November 15th – Popcorn sale ends; Reports, orders, and returns due by 5:30 pm
• Last Day to return excess Storefront Popcorn (Please note: chocolate is not returnable)
• Take Order sales due online
• At least ½ of the retail amount of the Storefront bill due
• All Prize orders due Saturday, December 1st – Take Order popcorn pickup. Full payment due upon pickup *Payments not submitted by December 1st will incur a 5% late fee.
Product Mix
Product Name Price
Military Donation $25.00
Chocolate Lover’s Tin Milk Chocolatey Pretzels White Chocolatey Pretzels Pecan Clusters Chocolatey Caramel Crunch
$60.00
Iowa Hawkeyes Collectors Tin White Cheddar Cheese Yellow Cheddar Cheese Jalapeno Cheddar Cheese
$60.00
Cheese Lovers Collection White Cheddar Cheese Yellow Cheddar Cheese Jalapeno Cheddar Cheese
$30.00
18 Pack Kettle Corn $25.00
Chocolatey Caramel Crunch $25.00
Premium Caramel Corn with Nuts $20.00
18 Pack Unbelievable Butter $20.00
White Cheddar Cheese $15.00
Classic Caramel Corn $10.00
Popping Corn $10.00
Commission and Prizes
Unit Commission Schedule 20% Base Commission
Bonus Bonus Commission will be based upon sales per Scout using Unit rosters as of 7/1/18. 21% - $100/Scout 26% - $350/Scout 22% - $150/Scout 27% - $400/Scout 23% - $200/Scout 28% - $450/Scout 24% - $250/Scout 29% - $500/Scout 25% - $300/Scout 30% - $550/Scout
Units who sell a total of $15,000 or more will receive at least 26% commission
30% Total Possible Commission
2018 Prize Program Take Order, Storefront, and Online sales all accumulate towards a Scout’s prize order. Popcorn Prizes: Included in the 2018 popcorn order form is a prize sheet. The prizes for your unit should be ordered online on the same day you submit your Unit’s popcorn order online. $750 Club: Scouts who achieve $750 worth of sales will receive a Baja Buggy RC Car! As soon as you hit the mark, come to the Quincy or Burlington Scout Service Center with a copy of the order sheet and claim your prize. Council Top Sellers: Sell $1,500 to receive a family STAYcation. A 1-night stay at the Pzazz! in Burlington which includes access to the indoor water features and a $10 Fun City card! Scholarship Program: Every Scout who sells $2,500.00 or more in the 2018 Popcorn Sale will be eligible for the Trail’s End Scholarship Program. 6% of the total sales goes into the scholarship fund. Additionally, 6% of the Scout’s future popcorn sales will also go into the fund, no matter how much they sell. The Scout must fill out the Scholarship Form each year and each year the Scout must submit copies of his take order forms to be sent with the Scholarship Application to Trail’s End. For more information visit www.trails-end.com.
Selling Methods Online Sales Average Sale Per Customer: $90 Description: Scouts solicit customers via email or social media. Customers buy popcorn with a Scout’s online link or searching for them on www.trails-end.com. Then, customers pay shipping and obtain popcorn within 3-9 business days. Customers that buy at least $90 worth of product will receive free shipping. Who Buys This Way? Out of town family and friends, parents and coworkers. Best Practice: Scouts self-register for online selling and create an account at the beginning of the sale. They are encouraged to email and share person al order links on social media. Within two weeks, they should follow-up with those who have not ordered and sent thank you messages to those who have. Storefront Sales Average Sales Per Hour: $100 Description: Scouts sell popcorn (exchange popcorn for money on the spot) to local community members in front of high-traffic stores or events. Who Buys This Way: Grocery store shoppers, college students, sports attendees, festival attendees. Best Practice: Schedule booth times with store managers as early as possible. Schedule Scouts to fill 2-hour time slots, and ask a family to commit to two slots per Scout. This is a great way to increase visibility in the community and recruit new Scouts! Units are encouraged to have credit card readers for storefront sales to avoid “no cash” objections. Take Order/Doo r to Door Sales Sales Average Sales Per Hour: The Sky is the Limit! Description: Customers order popcorn on an order form and waits for it to be delivered in late October or early November. Who Buys This Way: Family members, friends, neighbors, parents’ coworkers, teachers, coaches, hairdressers, etc. Best Practice: Before Scouts hit the street and knock on doors, they should approach closest family and friends, especially during the first week of the sale. Help Scouts make a list of 10-15 family and friends they know will make a purchase. After initial contacts, they should be close to their goal and feeling confident of their sale victories. If a customer chooses to pay with a check, then it should be made payable to the unit.
How to Host a Kickoff Motivate your Scouts and Parents
• Keep it fun! Keep it moving! Keep it short! Show parents and Scouts the benefits of selling popcorn.
• Lay out the exciting Scouting program you have planned for the year.
• Tell families how they can eliminate out-of-pocket expenses by reaching their goal.
• Tell families about online selling.
• Explain that Scouts will have fun while learning to earn their own way. Kickoff agenda (40 minutes)
• Grand Opening (5 minutes) o Get ideas from the online video at sell.trails-end.com. o Play music, dim the lights, and have fun!
• Explain the Scouting program and key dates (10 minutes) o Make sure your families understand the benefit of selling popcorn to pay for their Scouting
program. o Highlight key dates important to the popcorn sale.
• Train your Scouts (10 minutes) o Show Scout training videos on sell.trails-end.com at your kickoff. You can download these
videos to your computer ahead of time if your kickoff location does not have an Internet connection.
o Explain the different ways Scouts can sell – face-to-face and online at sell.trails-end.com
• Showcase your Scout Rewards (10 minutes) o Introduce your unit incentive program, starting with the pie in the face!
• Big Finish (5 minutes) o Have the top sellers from last year throw pies in the faces of the leaders. o Send everyone home motivated to sell!
Kickoff Floor Plan
• Have a rewards table showing the cool items Scouts can earn.
• If you can connect to the Internet, have a table set up with a couple of computers so each Scout can create an account on sell.trails-end.com
• Hang colorful Trail’s End banners and posters.
• Have door prizes for both Scouts and parents.
• Set up table with a popcorn popper and other Trail’s End snacks.
Popcorn System Login & Support To access the online Popcorn system, which is used to order Popcorn, go to sell.trails-end.com. Video tutorials for the popcorn system are available on our Council website at www.mississippivalleybsa.org/popcorn. The Volunteers and Staff of the Mississippi Valley Council are here to make sure you have a successful sale! Do not hesitate to reach out to us with any questions.
Council Popcorn Kernel Karen Mayville 217-430-2857
Popcorn Staff Advisor David Lane 309-840-1568 [email protected]
Popcorn Support Staff Ryan Barnes 217-224-0204 [email protected]
Eagle Valley Kernel Ben Hunold 319-677-0287 [email protected] Eagle Valley Staff Advisor Heather Huebner 319-316-3144 [email protected] Shoquoquon Kernel Lisa Ray 319-759-0857 [email protected] Shoquoquon Staff Advisor Keely Kangas 319-290-6662 [email protected]
Unit Kernel Checklist Preparation _____ Recruit a Kernel that is NOT the Unit Leader or Committee Chair _____ Fill out the Unit Commitment form _____ Develop Unit Incentives – Include your Scouts! _____ Submit your Storefront Popcorn Order online by 9/3/18 _____ Host your Unit Kickoff _____ Record each Scout’s goal - either Prize or Dollar Amount During the Sale _____ Check in with your Scouts weekly and encourage success _____ Encourage Scout to visit the Scout Shop immediately after achieving the $750 Club level After the Sale _____ Pay your Storefront bill _____ Order your Take Order Popcorn by 11/15/18 _____ Order your prizes – both online & Council prize form by 11/15/18 _____ Pay your Take Order bill by 12/1/18 _____ File/save your popcorn sheets to distribute next year! _____ Celebrate your Success with your unit!