2018 media kit we have the spa & pool audience ......july may 24 may 31 renovation high-tech...
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2 0 1 8 M E D I A K I T
WE HAVE THE SPA & POOL AUDIENCE YOU NEED TO SUCCEED.
Photo credit: Platinum Pools, Wheeling, Ill.
WHEN IT COMES TO HIGH-IMPACT MARKETING, we have the audience you need to improve your bottom line:
audited print subscription, meticulously maintained email list and engaged social media connections. Plus, we have the solutions
you need to be seen by your top prospects through our print, digital and social media marketing platforms — all designed for
maximum impact.
CONNECTING YOU TO DECISION-MAKERS WHO DRIVE YOUR BUSINESS FORWARD.PRINT | DIGITAL | SOCIAL
Photo credit: California Pools, San Clemente, Calif.
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WELCOME + INTRODUCTIONinfo.aquamagazine.comAQ
50,000+ MONTHLY WEB VISITORS15,000 MAGAZINE SUBSCRIBERS16,800+ EMAIL SUBSCRIBERS
AQUA’S MULTI-PLATFORM APPROACH TO THE ENTIRE SPA & POOL MARKET:
12,000+ SOCIAL MEDIA CONNECTIONS
REACH PROSPECTS IN EVERY VERTICAL
7,668 Pool Retailers
6,367 Spa Retailers
5,796 Pool Builders 2,616 Other
4,280 Technicians
15,000 Total Print Subscribers
Print circulation breakdown only. Digital breakdown can be found at info.aquamagazine.com/digital-audience.
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We are the most sought-after resource in the spa and pool industry
because AQUA Magazine delivers an incredible value to our readers with
each monthly issue. Industry professionals want a magazine that covers
both sides of the business … and that’s exactly what we provide: from pool
and spa retailing to construction and maintenance, we cover it all. Our
dedication to the industry has allowed us to cultivate an engaged audience
that relies on AQUA Magazine to find the products and services they need to
help their businesses grow.
“ We’ve continued to advertise with AQUA year after year because the distribution of their magazine reaches our target audience. We know that a lot of our customers read AQUA Magazine, in fact, we often see the magazine in their offices when we visit. What’s great about AQUA is the variety of products they offer; as the industry has evolved, we’ve been able to evolve as well, into their digital platforms.
— Shenaz Patel, General Manager | The Cover Company “
SCOTT WEBBExecutive Editor (608) 729-4221
YOUR TRUSTED PARTNER IN THE SPA & POOL INDUSTRY
NOVEMBER 2016
SELLING TUBS IN THE RESORT MARKET – 33
TALK TO YOUR TECHS – 43
HOW IS A WATERPARK LIKE A PACKAGE POOL? – 46
COOL TRUCK WRAPS AND VANITY PLATES – 52
COMPLETE PSP EXPO COVERAGE – 56
TRUSTED RESOURCE. PROVEN ENGAGEMENT. 40 YEARS EXPERIENCE.
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PRINTinfo.aquamagazine.com/print
15,000Third-party audited print subscribers
OUR NUMBERS SPEAK FOR THEMSELVES
Being audited means that our 15,000 print subscribers are independently verified to ensure that:
1. They have personally requested to receive the magazine.
2. They are decision-makers in the spa and pool industry.
3. Our subscribers are current — our list contains no outdated records that are no longer relevant.
At AQUA, we’re proud that we’re an Alliance for Audited Media (AAM)-audited magazine, and we dedicate significant
resources every year to maintaining our audited status.
Learn more at info.aquamagazine.com/audit
of AQUA print subscribers have renewed their subscription within the past 14 months
(as of September 1, 2017)
of AQUA’s readers have acted on advertisements
inside the magazine in the past year
82% of AQUA’s readers are
owners, presidents, CEOs, VPs or managers of their
organizations
84% 93%
WHAT DOES AUDITED CIRCULATION MEAN?
Photo credit: Maxa Watershapes, San Jose Del Cabo, Mexico
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WE’RE MORE THAN JUST PRINT. We also have the high-visibility, impactful digital marketing solutions you
need to help you reach your prospects when and where they are consuming industry-related content 24/7.
ALIGN YOUR COMPANY WITH THE INDUSTRY’S
MOST TRUSTED INFORMATION SOURCE.
“ Because I’ve always identified AQUA as the #1 industry publication in terms of quality, audience engagement and editorial content, advertising with AQUA is the most important spend we make all year. As we seek continued expansion of the Pleatco brand, we rely on AQUA to increase and maintain our presence in the spa and pool industry – and they haven’t let us down!
— Battista Remati, Chief Creative Officer | Pleatco “
CUSTOM E-MAIL
Exclusive opportunity to reach a targeted audience (of your choice) from a list of 14,000+ decision-makers who look to this resource to find the latest products and services
WEBSITE
AQUAMagazine.com is home to decades of spa and pool content, including builder, retailer and service tips, information and news, with 600,000+ annual pageviews
SOCIAL MEDIA
A fun and engaging way to reach 12,000+ spa and pool decision-makers who live and breathe the industry
AQUA TODAY
16,800 engaged spa and pool professionals rely on our twice-weekly E-News to stay up-to-date on the latest industry news, trends and information
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UNPARALLELED DIGITAL ENGAGEMENT
600,000+Total Yearly Visitors to
AQUAMagazine.comAverage Open Rate for AQUA Email Products
29%
DIGITAL + SOCIALinfo.aquamagazine.com/digital
Social Media Growth Since Nov. 2016 (Facebook, Twitter, LinkedIn, Pinterest and Instagram)
17%Increase in Q1-Q2
Web Visits for 2017
25%
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“ I firmly believe that advertising with AQUA positions RB Control Systems as a major player in the pool and spa industry. Plus, the ability to employ A/B testing of our advertisements has allowed us to hone in on what methods work best for our customers and prospects. Due to the increased web traffic that we have seen as a result of advertising through AQUA, we’ve even had to launch a new pool & spa specific website to better track the leads and information we’ve been receiving.
— Rachael Pritz, Executive Director | RB Control Systems “
CASE STUDY: RB CONTROL SYSTEMSWhen RB Control Systems was looking for a content marketing solution to reach pool and spa professionals, they turned to AQUA to achieve their goals.
The AQUA team outlined a fully integrated marketing package — tailored specifically to RB Control Systems’ goals — that included exclusive sponsorship of:
• AQUA’s State of the Industry Retail Report — print, online, newsletter and social media
• Q&A interview inside the May 2017 issue of AQUA Magazine
• Prize giveaway for survey participants
• Print and digital advertisements
As a result, RB Control Systems strengthened their brand reputation as a leader in retail software solutions. Learn more at info.aquamagazine.com/casestudy
LOOKING FOR YOUR OWN UNIQUE, INTEGRATED MARKETING SOLUTION? LET’S BRAINSTORM IDEAS.
INTEGRATED MARKETING
16,800+EMAIL SUBSCRIBERS
50,000+MONTHLY WEBSITE VISITORS
12,000+SOCIAL MEDIA CONNECTIONSPRINT SUBSCRIBERS
15,000
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2 0 1 8 E D I T O R I A L C A L E N D A R
READY TO GET
STARTED?
STAN CHAMBERSWEST SALES(949) [email protected]
JARED FISHEAST SALES (608) [email protected]
MONTH AD CLOSE AD DUE SPECIAL COVERAGE FEATURES PRODUCT FOCUS*
JANUARYBONUS DISTRIBUTION:The Pool & Spa Show (Atlantic City)Mid-America Pool & Spa ShowSouthwest Pool & Spa Show
NOV. 22 NOV. 30 The Pool & Spa Show (Atlantic City) Issue
Distribution Chemicals
FEBRUARYBONUS DISTRIBUTION:Everything Under the Sun Expo (Orlando Show)
DEC. 22 DEC. 29 Truck/Van ContestThe best service vehicles in the industry compete for top honors.
Fiberglass Pools, Filtration, Automatic Pool Covers
Vinyl-Liner Patterns
MARCH JAN. 24 JAN. 31 Finding the Next Generation of Pool and Spa Professionals
Controls and Automation,Automatic Pool Cleaners
Outdoor Living Spa Accessories
APRIL FEB. 21 FEB. 28 The AQUA 100 ReturnsTop Retailers from Across North America
Inground Package Pools,Pool Equipment
Saunas, Safety Products
MAY MARCH 23 MARCH 30 STATE OF THE INDUSTRYMarket Reports for: Retail, Service, Build/Design, Hot Tub Retailers
JUNE APRIL 23 APRIL 30 Outdoor Living Swim Spas, Outdoor Living,Chemicals, Pool Equipment, Business Software Products
Water Testing
JULY MAY 24 MAY 31 Renovation High-Tech Pools, Pool Lighting, Winter Pool Covers
Fiberglass Pools, Renovation: Decking, Finishes, Paints and More
AUGUST JUNE 25 JULY 2 Pool Equipment Spa Covers and Removal Systems, Pool Sanitizing, Pool Equipment
Winterizing Products
SEPTEMBERBONUS DISTRIBUTION:PIE Show (Monterey, CA)
JULY 23 JULY 30 3rd Annual “Hot Water” IssueSpecial Focus on Spas
Portable Spas
OCTOBER AUG. 23 AUG. 30 APSP Awards of ExcellenceThe finest in pool building on display.
Chemicals, Filtration Automatic Pool Cleaners
NOVEMBERBONUS DISTRIBUTION:Int’l | Pool | Spa | Patio Expo
SEPT. 24 OCT. 1 The International Pool | Spa | Patio Expo Issue
Outdoor Living Show Products
DECEMBERBONUS DISTRIBUTION:All Major Industry Shows
OCT. 25 NOV. 1 BUYERS’ GUIDEThe industry’s handbook for quick reference to all suppliers.
*Denotes free submission opportunity. Issue advertisers receive enhanced listing.
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PRODUCTSPROVEN TO MAKE AN IMPACT
Multiple print solutions and sizes available. Ask us about our “outside the box” print opportunities to help make your brand really stand out. Explore all of our print marketing solutions at info.aquamagazine.com/print.
From social media to banner ads to Custom E-Mail, we have a digital solution designed to meet any marketing need and get you proven results. Explore all of our digital marketing solutions at info.aquamagazine.com/digital.
DIGITAL
Leaderboard Banner Ads
Custom E-Mail
AQUA Today Banner Ads
AQUA Magazine Print Ads
SOCIAL
Social Media Posts
Removable Booklet Die-cut Insert French Door Cover
Custom Cover Special Insert Options
INTEGRATED MARKETING + PRODUCTSinfo.aquamagazine.com/recommendationsAQ
RATES ARE GROSS. 15% AGENCY DISCOUNT APPLIES. VISIT INFO.AQUAMAGAZINE.COM/RATES
When evaluating marketing spend, make sure engagement is at the top of your list. Without it, you might be advertising — in print or online — to an empty room.
PRICING
PRINT ADVERTISINGFOUR COLOR 1 Issue 3 Issues 6 Issues 12 IssuesSpread $5,960 $5,740 $5,335 $5,115Page 3,490 3,325 3,120 3,0152/3 Vertical 3,025 2,820 2,660 2,5701/2 Island 2,710 2,540 2,390 2,3001/2 Horizontal or Vertical 2,475 2,325 2,195 2,1201/3 Horizontal or Vertical 2,090 1,995 1,870 1,8201/4 1,880 1,795 1,695 1,6401/6 1,620 1,545 1,490 1,410*Black and white rates available upon request
CUSTOM CONTENTSponsored Video (One Video) $1,800
Sponsored Content Digital Call for pricing
Sponsored Content Print Call for pricing
Social Media Package (Add-on to current contract) $500
MARKETPLACE(non-commissionable) 1 Issue 3 Issues 6 Issues 12 Issues
1/12 $580 $540 $480 $4201/6 1,100 1,000 900 800
MICROSITE Annual: $1,500
CONTENT LIBRARY Annual: $10,000
DIGITAL ADVERTISINGBANNER ADS 1 Month 6 Months 12 Months
Welcome $1,000 $5,500 $10,000
Leaderboard 600 3,300 6,000
Block 1 500 2,700 5,000
Block 2 400 2,100 4,000
AQUA TODAY1 Week 6 Weeks 12 Weeks
1st Banner $865 $750 $630
2nd Banner 750 650 545
3rd Banner 580 500 420
4th Banner 445 420 365
5th Banner 425 400 350
E-NEWSLETTER
CUSTOM E-MAIL
One Mailing $1,750
CUSTOM COVER AND SPECIAL INSERT OPTIONSCustom Cover | Insert Call for pricing
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INFO.AQUAMAGAZINE.COM
ACCESS MAXIMUM BUYING POWER WITH
STAN CHAMBERSWEST SALES(949) [email protected]
JARED FISHEAST SALES (608) [email protected]
READY TO GET STARTED?
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SOCIALDIGITALPRINT
22 E. Mifflin St., Suite 910 | Madison, WI 53703 | 608.249.0186 | aquamagazine.com | info.aquamagazine.com
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