2018 MEDIA KIT

FASHION BIBLE VOGUE

The Fashion Bible, <VOGUE> is a global fashion brand with authority. <VOGUE Korea> has been leading Korea’s fashion industry since its launch. It is demonstrating its presence as one powerful brand through various digital platforms including the web, mobile and social media as well as print magazine.

1) HRC Media Index 2017-1R 2) Total number of fans from Facebook, Instagram, Twitter, Kakao Story and Kakao Plus (Dec 2017)

• Launch August 1996 • Print Readership1) 196,000 • Social Media Fans2) 1,821,032

PRINT MAGAZINE • A symbol of high fashion magazine • Editorial projects in collaboration with influential creators

EVENTS • Inspiring fashion industry & audience - Large-scale exhibition covering 100 years of Korean fashion(2016) - VOGUE X PEACEMINUSONE pop-up store(2017)

SOCIAL REACH • Total number of social media fans 182M (+23% yoy) • Playing an important role in driving traffic to VOGUE website

<Vogue Korea> has a strong influence across various platforms.

POWERFUL PLATFORMS

VOGUE.CO.KR • Having unrivaled traffic and maintaining an upward tendency - Unique Visitors 2.5M (+23% yoy) - Page Views 48M (+10% yoy)

<VOGUE Korea> audience is mainly in their late 20s and early 30s, and the majority reside in the metropolitan area. According to the readership survey, the group of 25-34 year old women with high spending power shows a higher preference for <Vogue Korea> than the competitors.

* Source: HRC Media Index 2017-1R, Google Analytics 2017

(25-34 year-old female, monthly household income of over 7 million KRW)

VOGUE AUDIENCE

VOGUE ELLE MARIE CLAIRE

4.4%

0%

2.0%

COSMO

2.5%

Print Website

Average Age 28 32

Gender

- Female 80% 82%

- Male 20% 18%

Region of Residence

- Seoul/Gyeonggi 60% 64%

- Others 40% 36%

Audience Profile Readership

VOGUE Korea’s fine reputation among readers in their 20s and 30s comes from creative visual and unique contents. Also, VOGUE makes unparalleled quality supplements according to seasonal issues.

2018 Editorial Calendar*

* This calendar is subject to change.

PRINT MAGAZINE

Jan Mar Apr May Jun Aug Sep Nov Dec

S/S Collection Book (Supplement)

2018 Spring Fashion Brand Special

S/S Beauty Book-in-book

Beauty & Health Special

F/W Collection Book (Supplement)

22nd Anniversary Issue

2018 Fall Fashion Brand Special

Jewelry & Watch Special

Holiday Special

VOGUE.CO.KR has unrivaled traffic among fashion magazines. Traffic continues to grow due to content creation and website operation optimized for digital platforms.

* Source: Google Analytics 2017

VOGUE.CO.KR

• Monthly Unique Visitors 2.5 Million • Monthly Page Views 48 Million

<VOGUE Korea> maintains its authority also on social media. VOGUE Korea’s social media platforms maximize spreading contents and making trend issues based on powerful digital audience.

Facebook

910K @voguekr

* Dec 2017

Instagram

510K @voguekorea

Twitter

80K @voguekorea

Kakao Story

300K @voguekr

@voguegirlkorea @styledotcom

VOGUE SOCIAL REACH

Kakao Plus

100K @voguekorea

<VOGUE Korea> shows its influence as a market leader through events which inspire the industry as well as its audience.

EVENTS

Mode & Moments: 100 Years of Korean Fashion (2016) • The first ever exhibition to archive the centurial history of the modern and contemporary Korean fashion • Displayed 400 costumes of 60 top Korean designers through collaboration with Korean artists

VOGUE X PEACEMINUSONE Pop-up Store (2017) • VOGUE Korea and PEACEMINUSONE, a street brand led by G-Dragon held a pop-up store to show limited-edition collaboration products • Provided a special experience merging art installations with consumer purchasing and attracted crowds of young people

Note • Additional cost will be charged for special papers. • Discount rate will be applied for annual contract. Schedule • On Sale Date: 19th of previous month • Material Deadline: 14th of previous month Material Specification • Single Page - Trimmed 228 x 286mm - Bleed 234 x 292mm • Double Page Spread - must be supplied as two single full pages

Position Rate (KRW)

Inside front cover double page spread 27,000,000

2nd Double page spread 26,000,000

3rd Double Page Spread 25,000,000

4th Double Page Spread 24,000,000

5th Double Page Spread 23,000,000

Single Page facing Editor's letter 11,000,000

Double Page Spread before Editor's letter 22,000,000

Double Page Spread before TOC 20,000,000

Single Page facing TOC 10,000,000

Double Page Spread after TOC 18,000,000

Single Page facing Masthead 8,500,000

Double Page Spread after Masthead 17,000,000

Single Page Facing Contributor 8,000,000

Double Page Spread after Contributor 16,000,000

Single Page facing Talking Back 7,000,000

Double Page Spread after Talking Back 14,000,000

Single Page facing " In vogue" 6,000,000

Double Page Spread after " In vogue" 12,000,000

Single Page facing Beauty 5,000,000

Single Page facing the View " View point" (My story) 5,000,000

Single page facing the Fashion section 4,700,000

DPS before Culture 9,000,000

Single page before the well 4,500,000

Inside Back Cover Spread 11,000,000

Outside back cover 28,000,000

Gatefold 38,000,000

PRINT AD RATES

DIGITAL RATES

* For more information on digital products, please refer to the ‘Vogue Digital Advertising Proposal.’ http://www.vogue.co.kr/images/Vogue%20digital_advertising%20proposal_2018_EN.pdf * The above impressions are estimated and may vary depending on the situation. * Banner position & AD spec guide: http://adguide.doosanmagazine.kr/index.html * Various package configurations are available. Please contact for further suggestions.

Device Area Product Size Format SOV Period Estimated Impression Estimated

CTR Unit Price

(KRW)

Mobile

main/sub Top banner 640*100 jpg/gif

33% 1week

300,000~500,000 0.30% 5,000,000

main/sub Top banner (Video) 1600*900 mov/avi/mp4 300,000~500,000 8,000,000

main/sub Billboard banner 640*200 jpg/gif 300,000~500,000 0.20% 5,000,000

main/sub Middle banner 600*500 jpg/gif 600,000~800,000 0.10% 5,000,000

main/sub Middle banner (Video) - mov/avi/mp4 600,000~800,000 7,000,000

main/sub Half banner 750*500 Image 300,000~400,000 1.00% 5,000,000

main/sub Full banner 640*910 Image 100,000~200,000 1.00% 5,000,000

main/sub Full banner (Video) 640*910 mov/avi/mp4 100,000~200,000 1.00% 6,000,000

Desktop

main/sub Top banner 970*90 jpg/gif

100% 1 week

80,000~100,000 0.35% 2,000,000

main/sub Top banner 1600*900 mov/avi/mp4 80,000~100,000 5,000,000

main/sub Billboard banner 970*250 jpg/gif 80,000~100,000 0.30% 2,000,000

main/sub Middle banner 930*180 jpg/gif 100,000~120,000 0.10% 3,000,000

main/sub Middle banner 1600*900 mov/avi/mp4 100,000~120,000 2,000,000

Desktop Mobile Runway

Category

Top Banner 970*90/320*50 jpg/gif

100% 1 month 1,000,000~1,500,000

0.20%

10,000,000

Sky banner 330*520 jpg/gif 0.30%

Mobile M.footer Banner 320*50 jpg/gif 0.15%

M.full Banner 640*910 jpg/gif 1.00%

Display Ad

DIGITAL RATES

Social Media Ad

Content Ad

Media Device Platform Product Format Period Estimated Impression

Unit Price (KRW)

VOGUE

Desktop, Mobile VOGUE Facebook Posting Image/Video 1 time fan 920,000 3,000,000

Desktop, Mobile VOGUE Instagram Posting Image/Video 1 time fan 440,000 3,500,000

Desktop, Mobile VOGUE Kakao Story Posting Image/Video 1 time fan 300,000 3,000,000

Desktop, Mobile VOGUE Facebook,Instagram Sponsored AD Image/Video - TBD

Media Device Platform Product Period Estimated Impression Unit Price

(KRW)

VOGUE

Desktop, Mobile VOGUE Website Advertorial 1 time 3,000,000

Desktop, Mobile VOGUE Website Article Thumbnail 1 week 3,000 Click 3,000,000

Desktop, Mobile VOGUE Website Related Article 1 week 50,000 View 4,000,000

* For more information on digital products, please refer to the ‘Vogue Digital Advertising Proposal.’ http://www.vogue.co.kr/images/Vogue%20digital_advertising%20proposal_2018_EN.pdf

Advertising Manager 김영준 Young Joon Kim *

Advertising Representatives 송영욱 Young Wook Song * 박상우 Sang Woo Park * 이경준 Kyung Jun Lee *

Brand Manager 정자영 Ja Young Jung *

9/F, DOOSAN BLDG., 276, EONJU-RO, GANGNAM-GU, SEOUL , KOREA (06057)

CONTACTS