2018 media kit - specialty coffee association news · 2018-01-05 · 25 issue 02 autumn 2017...

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2018 Media Kit

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Page 1: 2018 Media Kit - Specialty Coffee Association News · 2018-01-05 · 25 Issue 02 Autumn 2017 Spotlight 25 Issue 02 Autumn 2017 infected adds a new level of concern. And so, while

2018 Media Kit

Page 2: 2018 Media Kit - Specialty Coffee Association News · 2018-01-05 · 25 Issue 02 Autumn 2017 Spotlight 25 Issue 02 Autumn 2017 infected adds a new level of concern. And so, while

Our demographicsBarista Guild

Company

Professional Individual

Roasters Guild

Technicians Guild

Members

Global Readership

Page 3: 2018 Media Kit - Specialty Coffee Association News · 2018-01-05 · 25 Issue 02 Autumn 2017 Spotlight 25 Issue 02 Autumn 2017 infected adds a new level of concern. And so, while

Print Advertising

• Full Page: $2,000/€1,700

• Inside Front Cover: $2,750/€2,400

• Double Page Spread: $3,500/€3,000

• Issue Sponsorship: $5,000/€4,300

• Bespoke Placement: upon request

4 annual issuesLimited PlacementsPrices below per issue

Page 4: 2018 Media Kit - Specialty Coffee Association News · 2018-01-05 · 25 Issue 02 Autumn 2017 Spotlight 25 Issue 02 Autumn 2017 infected adds a new level of concern. And so, while

Artwork SpecificationsPrint

Page 5: 2018 Media Kit - Specialty Coffee Association News · 2018-01-05 · 25 Issue 02 Autumn 2017 Spotlight 25 Issue 02 Autumn 2017 infected adds a new level of concern. And so, while

• 253K annual unique visitors

• 800K annual impressions

• 70% US• 10% GB• 20% ROW

CONTENT

Main page sponsored content:

$2,000/€1,700 per 30 day placement

Mid-body banner: $1,250/ €1,075 per month

Our Website

Page 6: 2018 Media Kit - Specialty Coffee Association News · 2018-01-05 · 25 Issue 02 Autumn 2017 Spotlight 25 Issue 02 Autumn 2017 infected adds a new level of concern. And so, while

Main page large banner: $1,500/€1,300 per month

Article page button ad: $750/€650 per month

• 253K annual unique visitors

• 800K annual impressions

• 70% US• 10% GB• 20% ROW

Our Website

Page 7: 2018 Media Kit - Specialty Coffee Association News · 2018-01-05 · 25 Issue 02 Autumn 2017 Spotlight 25 Issue 02 Autumn 2017 infected adds a new level of concern. And so, while

• Monthly SCA Newsletter sent to 82K

• 25% open rate— nonprofit industry average is 21.9%

• 3% click rate— nonprofit industry average is 2%

Digital Advertising – Newsletters

Main page large banner: $1,500/€1,300 per month

Page 8: 2018 Media Kit - Specialty Coffee Association News · 2018-01-05 · 25 Issue 02 Autumn 2017 Spotlight 25 Issue 02 Autumn 2017 infected adds a new level of concern. And so, while

25 Newsletter:Exclusive $1,500/€1,300

per month

Digital Advertising – News Letters• 25 Monthly Newsletter sent to 85K • 21% open rate• 3% click rate

Page 9: 2018 Media Kit - Specialty Coffee Association News · 2018-01-05 · 25 Issue 02 Autumn 2017 Spotlight 25 Issue 02 Autumn 2017 infected adds a new level of concern. And so, while

$500/ €450 per month

$750/ €650 per month

$500/ €450 per month$750/€650

per month

Page 10: 2018 Media Kit - Specialty Coffee Association News · 2018-01-05 · 25 Issue 02 Autumn 2017 Spotlight 25 Issue 02 Autumn 2017 infected adds a new level of concern. And so, while