2018 Media Kit

Where our Radiology Business outlets cover all things radiological with an emphasis on the business side of the specialty, HealthImaging.com is similarly comprehensive but foregrounds the clinical side. With beat-reporter dedication to such subtopics as imaging informatics, women’s imaging and molec-ular imaging, along with healthcare economics and practice management, HealthImaging has been a force since 2003.

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WebsiteA trusted interactive community for healthcare executives and technology and clinical decision-mak-ers, HealthImaging.com uses a combination of content driven from our experienced editorial team, user content and vendor-sponsored content. Connect and engage with healthcare and clinical execu-tives for your marketing and sales efforts. Below are opportunities to display your message and reach your target audience.

• 38% Chief/Director of Radiology, Radiologist• 32% Hospital C-Suite (COO, CEO, CFO)• 20% Radiology Administrator / PACS Administrator• 10% C-Suite Technology (CMIO, CIO, CMO)

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News You Need to Know Today

Friday, April 7, 2017 | HealthImaging.com | Partner Voice

Week in Review | April 7, 2017

Quick LinksEarly childhood sleep problems show up on brain MRIby 7 years oldMatching CT image data with patient photos, FBIresearchers caution on privacyRe-excision rates reduced with the help of digital breasttomosynthesisCutting-edge prostate MRI has potential to go whole-bodyHigh-rez finger MRI may point way to burgeoningextremity uses for 7TThe virtual IR doc will see you now, colleague

Top Stories

Early childhood sleep problems showup on brain MRI by 7 years old Echoing a University of Chicago study showing thatchildren with sleep apnea are at risk for braindamage, researchers in the Netherlands haveshown a link between childhood sleep disturbancesand smaller gray matter volumes. Diagnostic Imaging

Matching CT image data with patientphotos, FBI researchers caution onprivacy Facial images extracted from publicly availableradiology scans—think of head CT scans stored inopen-access medical image repositories forresearch and education—are fairly easy to matchwith patients’ photos, raising concerns over privacy.Advanced Visualization

Featured News

Re-excision rates reduced with the help of digitalbreast tomosynthesis Alessia Milan, PhD, MS, from the University of Turin in Italy,presented a study about digital breast tomosynthesis (DBT)emerging as a promising technology when it comes to surgicalplanning, because it presents a better view of lesion margins thanmammography alone.Women's Imaging

Cutting-edge prostate MRI has potential to gowhole-body Researchers at UC-San Francisco are working on ways to sharplyfine-tune MRI for catching and characterizing prostate cancers. Themetabolic, diffusion and perfusion-weighted techniques they’redeveloping with their vendor partner may become applicable forstructures well beyond the prostate. Advanced Visualization

High-rez finger MRI may point way to burgeoningextremity uses for 7T European researchers have demonstrated a dedicated setup forfast-acquisition, ultrahigh-resolution in vivo MRI of the finger,according to a study posted online in Magnetic Resonance inMedicine. Advanced Visualization

The virtual IR doc will see you now, colleague Using natural language processing technology and IBM’s Watson, ateam of interventional radiologists at UCLA has created a “virtualradiologist” chatbot to field questions from clinicians when an actuali-rad isn’t instantly available for a quick consultation. Practice Management

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Thursday, March 9, 2017 | HealthImaging.com | Partner Voice

Healthcare Economics | February/March 2017

Top Story

7 ways radiology can avoid undueindustry influence Radiologists are among the specialists leastsusceptible to lures from industry players anglingfor an ethically iffy “in” to push more goods andservices—a happy fact in this age of OpenPayments. But that doesn’t mean rads are immune.With this in mind, three radiologists at the Universityof Washington in Seattle propose a methodicalapproach to evaluating new products and managingrelationships with vendors.Healthcare Economics

Featured Articles

First diagnostic radiotracer supporting earlydiagnosis of Alzheimer's approved in Canada Piramal Imaging SA and Isologic Innovative Radiopharmaceuticalshave announced that a Notice of Compliance (NOC) from HealthCanada has been issued to Isologic for NeuraCeq (florbetaben F18injection). Healthcare Economics

FDA approves Varibar Pudding from BraccoDiagnostics for MBS examinations The FDA approved Varibar Pudding from Bracco Diagnostics formodified barium swallow (MBS) examinations to evaluate the oraland pharyngeal function and morphology in patients six months andolder.Healthcare Economics

From Around the Web

Scottish health officials scrambling, spending tohead off severe radiologist shortfall A perfect storm of increased demand, flat med-school enrollment,unfilled positions and ready-to-burst retirement numbers has put thenation of Scotland at risk of a radiology crisis.Healthcare Economics

Hawkeye State hospital execs push against billthat could invite for-profit imaging centers Hospital leaders in Iowa are concerned that a proposed easing ofthe state’s certificate-of-need process would pave the way for for-profit outpatient businesses, including radiology centers, to set upshop and cherry-pick the most lucrative services to provide. Healthcare Economics

Analyst sees worthwhile ROI in adding imaging toclinical drug trials Medical imaging can add considerable cost to clinical trials ofpharmaceuticals and other life-science products, but the elevatedentry price can be offset by imaging’s unique ability to identifyappropriate patients and reveal what drugs’ pharmacodynamicproperties look like in action. Healthcare Economics

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Partner Voice

In this IssueData + Experience = Making Data Work HarderMarch 02, 2017 | Dr. Christoph Wald

In our complex, multi-site tertiary careimaging department our challenge is togather data about our imagingoperations and create insights from it tohelp us make better businessdecisions, streamline operations andoptimize access to care. Combininginsights from modality data andimaging IT systems removes ambiguityassociated with data and results in arich information set that enablesactionable insights.

Dr. Christoph Wald, Chairman, Radiology, Lahey Hospital &Medical Center and Professor of Radiology, TuftsUniversity Medical School

This approach helps us determine how to deliver care that is focused on increasedvalue for the health system through elimination of inefficiencies and better outcomesfor patients.

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January 2017: Digital Mammography

Digital mammography arrives torural WashingtonThe pressure was on to make an importantpurchase decision, and fast. Willapa HarborHospital of South Bend, Washington, had justseen its aging mammography machine reach thepoint of no repair.

A quick install and happy,comfortable patientsLisa Quamme, breast health coordinator andsenior radiology technologist at NorthpointHealth and Wellness Center in Minneapolis,Minnesota’s, spoke to Radiology Business abouthow the system has improved theirmammography screening.

Improving mammography for bothfacilities and patientsThe radiology department at Ashley CountyMedical Center, a 33-bed critical access hospitalin Crossett, Arkansas, has always made dosemanagement a top priority. It plays a role in allkey decisions and is something each employeethinks about on a daily basis.

RelatedEast Texas Medical Center, Fujifilmcontinue their long workingrelationship with transition to DROne of the hottest topics in today’smedical imaging community is thetransition from computed radiography (CR)to digital radiography (DR).

Portable DR in the NICU: Safety for themost precious of patientsRadiation dose is one of the top concernsin imaging today, and since youngerpatients are the most vulnerable, reducingdose in pediatric imaging is especiallyimportant.

Two birds, one stone: How a DRupgrade improved safety and workflowfor one providerIn today’s healthcare environment, thebottom line for providers is to maximizevalue with every decision made. That’swhy a technology upgrade that improvescare and the patient experience onmultiple fronts can be a game changer.

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