2018 marketing kit · 2018. 7. 13. · embodies the best of both worlds: old florida charm with a...

1000 Clint Moore Road, #103, Boca Raton, FL 33487

Ph: 561/997-8683 ext. 300 | Fax: 561/997-8909

2018 MARKETING KITThe Single Most Powerful Media Resource in South Florida

TABLE OF CONTENTS

About JES Media .................................1

Boca Raton magazine ............................2

Delray Beach magazine ..........................3

Greater Boca Raton Chamber Annual .....4

Mizner's Dream .....................................5

Worth Avenue magazine ........................6

Custom Publishing ...............................7

Bocamag.com .......................................8

Programmatic Ad Displays .................10

JES Events ..........................................11

Production Schedule ...........................12

2018 JES Media Marketing Kit | 1

ABOUT JES

PRESIDENT/PUBLISHERMargaret Mary Shuff

EDITOR-IN-CHIEF Marie Speed

DIRECTOR OF ADVERTISING Suzanne Norton [email protected]

MARKETING MANAGERPortia Smith

[email protected]

DIRECTOR OF COMMUNITY RELATIONS

Olivia [email protected]

To contact one of our Account Managers, please email [email protected].

See more online at advertise.bocamag.com

JES Media enjoys 37 years of community support and engagement, making us the most powerful media and events provider in South Florida. Audited by both Media Audit and BPA, we have the credibility and sheer numbers to garner the responses you’re looking for.

As a multimedia company with a wide spectrum of print, digital and interactive products—including an events division—we are innovators and problem solvers. We have the ability to streamline the direction of your marketing efforts, get your name out in the marketplace, and bring a solid return on investment for your marketing dollars.

Our emphasis on great storytelling and content is coupled with a commitment to quality design and production. No other media company can capture the flavor, color and rhythms of our region. We invite you to get to know us and our readers who return issue after issue looking for the best of life in South Florida.

JES Media also produces Salt Lake magazine, Utah Bride and Groom, Utah Style & Design and Salt Lake Visitor’s Guide.

2 | 2018 JES Media Marketing Kit

THE ONE AND ONLY BOCA RATON MAGAZINE.

For 37 years, both residents and vacationers have turned to Boca magazine for its comprehensive editorial content. It is this unique mix of information and entertainment that attracts involved readers who spend significant dollars on consumer goods and services.

Boca magazine is number 1 in total audience with 102,263 adults (4-issue cume), which is the largest readership of any local lifestyle magazine.

DISTRIBUTION*• Published 8 times a year• Offers a core circulation of paid subscribers

and single-copy buyers.• Non-paid copies are distributed to hotels

and events in the greater Boca Raton area.

AUDIENCE• 44% male/56% female• Combined household income: $7.8 billion• Combined liquid assets: $12 billion

Sources: The Media Audit, Greater West Palm Beach Metro Market, 2016 + 2018BPA Brand Report, December 31, 2017*Distribution subject to change

78%QUALIFIED

PAID COPIES(17,279)

22%QUALIFIED NON-PAID

COPIES (4,926)

22,205COPIES

102,263ADULTS IN

TOTAL AUDIENCE

AVERAGE AGE

52


35%DIGITAL COPIES

65%PRINT

COPIES

THE HOTTEST TOWN IN SOUTH FLORIDA.Delray draws residents and visitors from throughout the region. This city embodies the best of both worlds: Old Florida charm with a trendy spin on the sophisticated urban tropics.

Delray magazine is formulated on a national magazine model and has a total audience of 80,433 adults (4-issue cume). Up to 88% of Delray's readers don't read Atlantic Avenue magazine, the Sun-Sentinel, City & Shore or the Palm Beach Post.

DISTRIBUTION*• Published 5 times a year• Distributed along Atlantic Avenue to prime

hotels and businesses along Federal Highway, Linton Boulevard and Pineapple Grove

• 21,500 copies are distributed through multiple channels, including 7,500 digital issues sent out to email subscribers

AUDIENCE• 46% male/54% female• Combined household income: $5.6 billion• Combined liquid assets: $8.8 billion

21,500COPIES

80,433ADULTS IN

TOTAL AUDIENCEAVERAGE

AGE

48

Source: The Media Audit, Greater West Palm Beach Metro Market, 2016 + 2018*Distribution subject to change


LIVE, WORK AND PLAY IN BOCA RATON.

The Greater Boca Raton Chamber Annual Magazine & Membership Directory is the official magazine of the Greater Boca Raton Chamber of Commerce. The magazine presents a complete guide to the city's education, healthcare, housing and lifestyle. Representing the best aspects of our city's business, it highlights our one-of-a-kind leaders, innovators and pioneers. This year's edition will function as a marketing tool and relocation guide to encourage companies to move to or expand in Boca Raton.

DISTRIBUTION• Total distribution of 27,000 copies• 12,000 printed editions delivered to Chamber

members, new businesses in Boca Raton, Boca magazine subscribers and Fortune 100 CEOs

• 15,000 digital editions emailed to businesses in the greater Boca Raton area and available on the Chamber website and Bocamag.com

BUSINESS PROFILES• Advertorial section to increase visibility of

leading businesses to help customers learn about their philosophies of business and industry

• Featured in the Chamber Annual magazine and the November 2018 issue of Boca magazine

• Total combined circulation of 50,000+ copies

45%PRINT

EDITIONS(12,000)

55%DIGITAL

EDITIONS(15,000)

27,000COPIES


THE OFFICIAL ANNUAL MAGAZINE OF THE BOCA RATON RESORT & CLUB.

Be sure to take this one-of-a-kind opportunity to showcase your business to one of the world's wealthiest audiences. The resort's affluent guests travel from all over the world and appreciate and experience only the best in shopping, dining, entertainment, real estate, jewelry and personal service. Mizner's Dream, with its elegant design and stunning visuals, is a must for your luxury market.

DISTRIBUTION*• 17,000 copies• In guest rooms all year long• Direct mailed to Premier Club members• Delivered to single-family homes in Library

Commons, Mizner Lake Estates, and Royal Palm Yacht & Country Club

• Delivered to select upscale condominiums in the greater Boca Raton area

AUDIENCE• Over 250,000 visitors• Average age: 49• Average net worth: $668,000

Source: 2005 Guest Survey, Hospitality Marketing Associates*Distribution subject to change

IN ALL

GUEST

ROOMS

17KPRINTED COPIES


CELEBRATING THE AVENUE ALL YEAR LONG.

Worth Avenue magazine is a fashion-driven publication that highlights what makes the Avenue such a unique experience: its shopping, dining, couture, history, and above all, its people. The magazine is published just in time for the holiday shopping season and re-released with a new cover (and an opportunity for new ads) in the Spring. Your message will be read by the affluent Palm Beach island audience, guests staying and dining at luxury resorts, and those planning their Palm Beach vacation and business trips.

DISTRIBUTION• 60,000 printed copies• Customized distribution to select upscale hotels

and resorts in Palm Beach, Jupiter, Delray, Boca Raton, Miami, and more

• Direct mailed to Palm Beach homes valued at $800,000+ in select zip codes

• Direct mailed to paying Boca magazine subscribers• Featured in shops along Worth Avenue• Digital copy available on worth-avenue.com• 50,000+ bonus distribution of maps

SHOWCASE• Contemporary shoots of resort fashion and jewelry• Split Winter/Spring editions allow for extended

shelf life and refreshed advertising• Includes luxury gift guide, designer profiles, and

listing on map and member directory

60KPRINTED COPIES DIRECT MAILED

TO HOMES VALUED OVER

$800K


CUSTOM PUBLISHINGUNIQUELY MADE. TAILORED TO YOUR AUDIENCE.

JES Media sets the standard for top-quality publishing through compelling content, stunning design and stories crafted by exceptional, seasoned writers. Our custom publishing division will develop a product that meets your unique company objectives and allows you to reach your target audience like never before.

Currently, JES Media produces the Greater Boca Raton Chamber Annual, Mizner’s Dream, the City of Boca Raton brochure, and Worth Avenue magazine, which was awarded first place in the category “Best Custom Magazine” by the Florida Magazine Association two years in a row.

From the hottest real estate to automotive to promotions and special events, discover how a custom magazine can advance your brand.

™

SPRING 2018

MIZNER’S DREAM2 0 1 8

T H E O F F I C I A L M A G A Z I N E O F T H E B O C A R A T O N R E S O R T & C L U B

chamber


Bocamag.com and our social media platforms (Facebook, Twitter, Pinterest, Instagram) have been honored four times by the Florida Magazine Association in the category of “Best Overall Online Presence.” Follow the leader in digital content, from concert reviews to the area’s most popular dining guide. Reach your desired clientele with a sponsored blog, native blog, or vlog (video blog) provided by you or our talented editorial and creative teams.

BOCAMAG.COM

TOP BANNER728px W x 90px H

E-BLAST650 px W

(variable height)

SIDE BANNERS300px W x 250px H

MOBILE/TABLET BANNERS

300px W x 100px H


62%SOCIAL

FOLLOWERS(28,300)

38%DIGITAL

SUBSCRIBERS(17,152)

DIGITAL REACH(45,452)

For web ads:• Supplied ads due two days before

publication date• Ads designed in-house due one

week before publication date• $125 in-house ad design• $175 in-house animated ad design

(Flash and/or HTML5 unavailable)

Source: Google Analytics, 2017

34KAVERAGE PAGEVIEWS

PER MONTH

AVERAGE AGE OF VISITORS:

35

E-NEWSLETTER "THE SCOOP"

650px W x 80px H

46%MALE

USERS

54%FEMALE USERS


PROGRAMMATIC AD DISPLAYS

CAMPAIGN PACKAGES

TITANIUM • 1.1 million display ad impressions

PLATINUM • 850,000 display ad impressions

GOLD • 750,000 display ad impressions

SILVER • 300,000 display ad impressions

BRONZE • 180,000 display ad impressions

PRINT + DIGITAL = THE MOST COST-EFFECTIVE WAY TO BUILD YOUR BRAND!

JES Media has launched a multi-channel, targeted digital ad display and retargeting campaign to enhance site traffic and increase brand awareness. Additionally, we can pinpoint the appropriate target demographics and customer profile for future digital campaigns. JES is the only media company in South Florida to partner with this high-end international programmatic supplier. Know the difference and invest with the best!

Guaranteed display ad impressions!• Generate brand awareness and name recognition• Hyper-local, audience specific prospects• In-market consumers tailored to your core

demographics• Contextual categories• Geotargeting, retargeting and audience targeting• Custom packages available upon request


OUR EVENT DIVISION IS UNIQUELY EQUIPPED TO HANDLE ALL OF YOUR BRANDING NEEDS.

Innovative minds. Creative ideas. Customer-centric campaigns in print, digital and experiential platforms can bring a new focus to your brand.

JES Media is the most powerful media and events provider in South Florida. Our events division can handle the marketing and follow-through on all of your event needs. From grand openings and galas to intimate dinners and even private parties, we help you develop your concept and take it from there.

Through our resources, we will streamline your marketing efforts, get your name out in the marketplace and bring a solid return on investment for your marketing dollars. We offer partner sponsorships and involvement in our signature events.

Let’s talk soon.

Contact [email protected].

JES EVENTS


PRODUCTION SCHEDULE

Dates and sections are subject to change*Denotes 2017 dates

AD SPACE CLOSE

(MONDAY)

SECTION SPACE CLOSE

(MONDAY)

PRESS-READY

DEADLINE(MONDAY)

NEWSSTANDS

(THURSDAY)

JAN 11/13*Medical, Health & Wellness

10/23*11/27* 12/28*

FEB 12/4*Great Gifts

Savor the Ave

11/20*12/18* 1/25

MARCH 1/8 N/A 1/22 2/22

APRIL/MAY 2/12 N/A 2/26 3/29

JUNE/JULY/

AUGUST4/16 N/A 4/30 5/31

SEPT/OCT 7/9 N/A 7/23 8/30

NOV 9/10Chamber's

Business Profiles

8/229/24 11/1

DEC 10/8Great Gifts

9/24 10/22 11/29

AD SPACE CLOSE

(MONDAY)

SECTION SPACE CLOSE

(MONDAY)

PRESS-READY

DEADLINE(MONDAY)

NEWSSTANDS

(THURSDAY)

JAN/FEB 11/13*Great Gifts

10/12* 11/27* 12/28*

MARCH/APRIL 1/8

Boca's Savor the Ave

12/13*1/22 2/22

JUNE/JULY/

AUGUST4/16 N/A 4/30 5/31

SEPT/OCT 7/9

Great Getaways

6/277/23 8/30

NOV/DEC 9/10Great Gifts

8/22 9/24 11/1


ADVERTISING SPACE CLOSE

(MONDAY)8/27

BUSINESS PROFILES

SPACE CLOSE8/8

PRESS-READY AD DEADLINE

(MONDAY)9/10

LOCAL DELIVERIES(WEDNESDAY) 10/3


(MONDAY)

Fall '18: 9/24/2018Spring '19: 1/7/2019

DESIGNER PROFILES

SPACE CLOSE9/10


(MONDAY)

Fall '18: 10/8/2018Spring '19:

1/21/2019

LOCAL DELIVERIES(WEDNESDAY)

Fall '18: 10/31/2018

Spring '19: 2/13/2019


(MONDAY)10/22


(MONDAY)11/5

LOCAL DELIVERIES(WEDNESDAY) 12/5

2018 marketing kit · 2018. 7. 13. · embodies the best of both worlds: old florida charm with a...

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