2018 in review - canopy media
TRANSCRIPT
THE UK’S BEST MULTIMEDIA SALES HOUSE
2018In Review
35.6%
30.3%
32.5%28.2%
41.5%
28.6%
36.7%
43.4%
48.1%
35.1%
23.1%
25.0%
0
20
40
60
80
100
120
140
160
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Guardian & Telegraph - Nielsen vs. Canopy Market Monitor 2017
Nielsen Canopy Monitor Percentage of inserts missed
Market InsightLeads
Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
Whilst market insights will never be fully accurate, our market monitor highlights the disparity between Nielsen and Canopy annual reports
Market InsightLeads
Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
2018 Leads monitor shows the most active publishers in Q1, our title dominate the majority of the market.
TMG, 24%
DMGT, 18%
TIMES, 18%
GNM, 14%
SUN, 10%
EXPRESS, 9%
TRINITY, 7%
Q1 2018 National Press Weekend Inserts by Publisher
Market InsightLeads
Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
2018 Leads monitor shows the most active publishers in Q1, our title dominate the majority of the market.
0
20
40
60
80
100
120
140
Q1 2017 vs 2018 National Press Weekend Inserts by Publication
2017 2018
Market InsightLeads
Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
Jan 33%
Feb 33%
Mar 34%
Q1 2018 National Press Weekend Inserts by Month
Market InsightLeads
Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
Insert activity has increased YOY compared to 2017, meaning there are more advertisers running inserts in the market, this means more potential business
210
159
186
221 224233
0
50
100
150
200
250
Jan Feb Mar
Q1 2018 National Press Weekend Inserts YoY by Month
2017 2018
Market InsightLeads
Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
This chart shows what weeks have been most active for inserts Q1 2018
0
10
20
30
40
50
60
70
80
90
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12
Q1 2018 National Press Weekend Inserts YoY by Week
2017 2018
Market InsightLeads
Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
Q1s most active categories for 2018 across all publishers.
0
20
40
60
80
100
120
Q1 2018 National Press Weekend Inserts YoY by Category
2017 2018
Market InsightLeads
Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
Q1s most active categories for 2018 across all publishers.
0
5
10
15
20
25
30
35
40
Significant New Advertisers in Q1 2018 National Press Weekend Inserts
2017 2018
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential
Market InsightCreative Monitor
Market InsightCreative Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
Creative spec
Hillary's Blinds260x1902pp catalogue6g
OFFER:Up to 50% off made-to-measure blinds with measuring and fitting included
Book your free home appointment online or over the phone
Selection of possible products on the back
Market InsightCreative Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
Creative spec
Madeleine240x1704pp48g
OFFER:New looks for S/S 18, with £20 off your first order when you request a catalogue
Selection of product offerings featured
Request a catalogue online, over the phone, with a return slip
Receive discount with code 701KD4
Market InsightCreative Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential
Creative spec
Tearfund205x14810pp15.5g
Complete and return the attached form, call up 020 3906 3906 or go online at tearfund.org/doublegift
Focus on the success of what you donations can be achieved
Source: Canopy Leads
Market InsightCreative Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential
Creative spec
Charles Tyrwhitt242x16524pp35g
OFFER:This catalogue shows what’s available in sore or online, as well as diagrams to show what shirts fit best for specific looks.
All shirts are £22.50 save over £37Code JLAFP
Source: Canopy Leads
Market InsightCreative Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
Creative spec
Ocado150x2102pp5g
OFFER:30% off your first Ocado shop + free deliveries for a year
Different prices for different minimum spends
Endless choice, save time, save money
Market InsightCreative Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
Creative spec
LV200x1402pp3g
OFFER:Care insurance from £209 and home insurance from £95
Offers for online discounts at LV.com and option to phone up to discuss options
Market InsightCreative Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential
Creative spec
Serious Readers212x15040pp41g
OFFER:Free serious readers compact light, worth £150 when you make an order.
Priority order form on the back of the brochure.
Promotion code: X3502
Source: Canopy Leads
Market InsightCreative Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
Creative spec
Sunlife245x1852pp5g
OFFER:Receive a choice of gift card when you take out a plan
Fill in and send off a form to receive an information pack
Free pen & gift card when you call or go online
Market InsightCreative Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
Creative spec
People’s Postcode Lottery130x2502pp5g
OFFER:£130 million in prizes this year
Sign up by 22/02/18 and join in online or over the phone
Huge selection of prizes to be won as listed on the back page
Market InsightCreative Monitor
© Canopy Media Mgt Ltd 2017 | Proprietary and Confidential Source: Canopy Leads
Creative spec
Travelsphere255x21016pp26g
OFFER:Order full brochure online or over the phone
Collection of escorted holidays across the globe
Huge selection of destination and tour types, from inclusive packages to relaxed tours and solo journeys
www.canopymedia.co.uk
Thank You!