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CAPITAL CAMPAIGN # I N V E S T W E S T L O U

West Louisville Investment, Growth & Revitalization.

It’s Happening Now.

Vidyuta Rangnekar, Solid Light, Project Manager • Gwendolyn Kelly, 1619 Flux, Artist and Nonprofit Leader • Jecorey “1200” Arthur, 1200 LLC, Musician & Educator • Yamilca Rodriguez, Louisville Bespoke, Founder & President

INVEST WEST.

Dear friends,

OneWest is a community development corporation focused on community revitalization through

commercial development growth in west Louisville. Our focus on the built environment, coupled

with the growth already happening with the Track on Ali, Passport Health, the YMCA and other

projects, will be catalytic in stimulating overall economic growth in this area of Louisville.

OneWest has spent considerable time developing our plans for greater advocacy and capacity

building in west Louisville, earning the trust of the community via intentional community

engagement and identifying our first commercial development project focus — the 18th Street

and West Broadway corridor.

Here’s the question that all Louisvillians ought to ask themselves: How can we be a food city, a

health care city, a tech city, a sports city — if one fourth of the city is cut off, disconnected, and

segregated? There is an urgency in uplifting our communities here, and we’re asking you, as

clearly as we can, to invest in west Louisville.

Louisville’s future depends on purposeful inclusion and investment in west Louisville. OneWest,

the people you see on these pages, and many others who share their passion and commitment,

pledge to be true allies, advocates, and ambassadors of west Louisville.

West Louisville needs you. Louisville needs you. Won’t you join us?

Paul Costel, Campaign Co-Chair

President, JPMorgan Chase, Kentucky Market

Woodford R. Porter, Jr., Campaign Co-Chair

President & CEO, A.D. Porter & Sons Funeral Home

ABOUT ONEWESTOneWest was formed in 2014 by a diverse group of professionals in Leadership Louisville’s

Bingham Fellows program. They believed that the clearest path to economic renaissance

in west Louisville is an influx of private, philanthropic, and public capital. It is abundantly

clear that Louisville’s continued growth and vitality rests primarily on intentional and focused

inclusion of west Louisville. That concept has already worked for large-scale neighborhood

revitalizations in Cincinnati and Nashville. Locally, Nulu and the Three Points District of

Germantown, Schnitzelberg, and Shelby Park are examples of similar revitalization.

The founders of OneWest recruited a dynamic Board of Directors comprised of some of our

city’s most influential leaders, including west Louisville residents. This is a highly collaborative

organization bringing together public, private, and non-profit partners — a process that

is unprecedented. Equally unprecedented is the creation of a community development

corporation with an exclusive focus on the built environment in west Louisville. That focus,

coupled with our highly engaged and committed board, makes us unique. We are not just

ready to get things done, we are able!

THE NEED There are 12 square miles, 350 blocks, and 60,000 residents in west Louisville. On its own,

it would be the fourth largest city in Kentucky. Yet, OneWest does not believe west Louisville

should be on its own. That’s why we endeavor to become a catalyst for development and

economic prosperity here.

However, large-scale revitalization can’t happen overnight. That’s why, after months of

listening and careful planning, we’ve set our sights on the 18th Street and West Broadway

corridor. That will be the starting point of our development footprint, but certainly not the end.

Steve Tarver, YMCA of Greater Louisville, CEO • Bill Samuels, Jr., Maker’s Mark Distillery, Retired President • Pamela Haines, Sweet Peaches, Owner & Chef • Christopher Washburn, G.C. Williams Funeral Home, Mortician

ONeWEST FOR ALL.

An estimated $217 MILLION SPENT

ON RETAIL & SERVICES LEAVES

WEST LOUISVILLE ANNUALLY.

An estimated $217 MILLION SPENT

ON RETAIL & SERVICES LEAVES

WEST LOUISVILLE ANNUALLY.

COMMUNITY OBJECTIVES

An expanded range of retail goods and services and dining options will be available both for residents and non-residents who visit west Louisville.

The 18th and West Broadway corridor will become a destination of choice where both the west Louisville community and residents of other neighborhoods will spend their dollars.

A Special Improvement Initiative (SII), centered at 18th Street and West Broadway, will feature a transformed street scape and significant beautification helping to attract additional business and development along that corridor.

The residents of west Louisville will have increased opportunities for employment and business ownership.

Increased economic prosperity will reverse the decades-long decline in household income, stabilize the housing market, enhance access to services, improve health and public safety, and instill a renewed sense of pride and excitement about west Louisville across the entire community.

Our community will experience a long-awaited restoration of hope and prosperity in west Louisville, resulting in economic growth for the city and region.

According to Nielsen Company, residents of the nine neighborhoods spend approximately $474.8 million on retail goods and services annually, but only $258 million of sales occur in west Louisville, leaving retail sales leakage at 46% of purchases, or $217 million. OneWest’s commercial and mixed-use development efforts will seek to fill many of these gaps with quality retailers and restaurants.

According to the Louisville Metro’s Vacant and Public Property Administration, the west Louisville has a total of 2,719 vacant structures and 1,469 vacant lots. Of the vacant structures, 91.1% are residential properties. The overall vacancy rate, which includes vacant properties of all type, is 14.4%.

Annual retail sales leakage in west Louisville, or $217 million

46%Actually spent within west

Louisville each year

$258M

OF VACANT PROPERTIES IN WEST LOUISVILLE ARE RESIDENTIAL

91%

Spent by the nine neighborhoods on retail & services annually

$475M

West Louisville Median Income: $22k Louisville Metro Median Income: $47kThe West VS. THE REST

LETTING MONEY GET AWAY

CAPITAL CAMPAIGN GOAL: $10 MILLION An initial capital investment of $10 million allows OneWest to develop commercial, retail, and

mixed-use projects within west Louisville neighborhoods. We plan to acquire, renovate, lease,

and sell commercial properties along commercial corridors with the expectation of increasing the

number of local and minority business owners, who will continue their commitment to a thriving,

community-driven west Louisville. We are the only non-profit focused on the commercial “built

environment” in west Louisville.

Beautiful, vibrant structures that house Louisville’s finest restaurants, affordable grocery options,

and higher quality retail and services will all be a part of the rich commercial tapestry of west

Louisville and will increase opportunities for employment and business development.

USE OF FUNDS• Assembly and redevelopment of property• Community convening & collaborative investing• Beautification initiative, 18th & Broadway Corridor• Capacity building for local businesses • Engaging broader Louisville in the VISION• Advocacy for west Louisville initiatives

MEASURE OF SUCCESS• Raise property values• Lower property vacancy & blight rates• Increase west Louisville business ownership• Reduce retail leakage rate• Increase quality retail options in the community • Support & engage resident entrepreneurs

$10M

$1,500,000 Operations

$1,000,000 Program

$7,500,000 Project

Funding will be a combination of individual donors, foundations, corporate donors & government sources

VISION

Ethan Kostouros, College Student • Justin Jackson, College Student and Actor

Rev. Geoffrey and Dierdre Ellis, Retired Ministers

LOCAL LIFE.

David Dafoe, Flavorman, CEO • James A. Lindsey, Hip-Hop Artist & Mentor • Mark B. Carter, Passport Health Plan, CEO • Cynthia Brown, Navigate Enterprise Center, Director

SENSE OF PLACE.

PROPOSED SOLUTIONS OneWest envisions a revitalized 18th Street and West Broadway corridor that includes:

Locally-owned and operated restaurants with a focus on fresh, healthy ingredients

Retail stores with offerings such as clothing, home and garden supplies, or specialty items

A transformed streetscape in a Special Improvement Initiative with clean and safe pedestrian-friendly walkways, trees and signage

New opportunities to convene like-minded partners who want to instill community pride, imagination, and a sense of self and place

Office space for small or mid-size businesses in support of west Louisville entrepreneurship

Real estate investment/development in commercial and mixed-use properties along business corridors

Ryan Rogers, HiCotton Hospitality, Chef/Owner • Richard Hughes, Simmons College of Kentucky, Student

ONeWEST FOR ALL.

Evon Smith* President & Chief Executive Officer, OneWest Michael AshRegional President, Fifth Third Bank Kentucky Maureen Brekka Senior Vice President of Global Strategy, Brown-Forman Jeff Bringardner Regional Vice President, Humana Inc. Rev. Brenda Burney Chaplain, Robley Rex VA Medical Center and Algonquin representative Dan Caudill Director, Caudill Seed Company Paul Costel President, JPMorgan Chase, Kentucky Market Charles P. Denny Regional President, PNC Bank Kentucky & Tennessee Michael W. GoughExecutive Vice President and Chief Financial Officer, Norton Healthcare Daniel Hall Vice President of Community Engagement, University of Louisville (retired) Maria Hampton Community practitioner, retired finance and non-profit leader David Henley Vice President and Chief Compliance Officer, Passport Health Plan Dreema Jackson California neighborhood representative Nikki Jackson Senior Vice President and Regional Executive, Federal Reserve Bank of St. Louis, Louisville Branch Gwendolyn Kelly Arts advocate and California neighborhood representative

John T. McCarthy III Founder and Managing Partner, McCarthy Strategic Solutions Michael B. Mountjoy Chairman, Mountjoy Chilton Medley LLP, and Chairman, Gheens Foundation Steve Poe, Board Chair* Chief Executive Officer, Poe Companies Woodford R. “Woody” Porter, Jr., Board Vice Chair* Chief Executive Officer, A.D. Porter & Sons Funeral Home Manfred Reid, Sr. Chairman, Board of Commissioners for the Louisville Metro Housing Authority Judy Schroeder Senior Manager for Neighborhood Engagement, Metro United Way and Portland neighborhood representative Hon. Barbara Sexton Smith Louisville Metro Councilwoman Khalila Sharasika Benefits Analysis Consultant, Humana Inc., and Park DuValle neighborhood representative Scott Straight Vice President of Project Engineering, LG&E and KU Energy, LLC Donovan Taylor Legal Associate, Williams & Associates, LLC and Chickasaw neighborhood leader Lisa Thompson Chief Impact Officer, Louisville Urban League Tina Walters Director of Investor Relations, Poe Companies Katina Whitlock Public Relations Manager, Atria Senior Living, and Shawnee neighborhood leader Mary Ellen Wiederwohl Chief, Louisville Forward and Mayoral appointee

Cover Image Cast Members Jay “Jay Rock” Johnson, Dirt Bowl Coach • Ambassador Matthew Barzun, Former U.S. Ambassador to the United Kingdom and Sweden • Ambassador Attallah Shabazz, Ambassador-at-Large of Belize • Erica De La O, Louisville Ballet, Ballet Dancer

BOARD OF DIRECTORS

Get In Touch.2028 West Broadway, Suite 104Louisville, Kentucky 40203502.907.5147info@onewest.org—onewest.orgfacebook / onewestlouisvilletwitter / onewestlou#investwestlou

Jackie Zykan, Brown-Forman, Master Taster - Old Forester • Richard Hughes, Simmons College of Kentucky, Student • Abigail Bailey Maupin, Kentucky Shakespeare, Actor • Ryan Rogers, HiCotton Hospitality, Chef/Owner

ASPIRE WEST.