2018 california media kit - kre8 media outdoor advertising · lo 88888kre8...

Los Angeles: 888.988.KRE8 • kre8outdooradvertising.com | Headquarters: 702.777.2111 • 4050 W. Harmon Avenue #1-2, Las Vegas, NV. 89103

2018 CALIFORNIA MEDIA KIT

Los Angeles: 888.988.KRE8 • kre8outdooradvertising.comHeadquarters: 702.777.2111 • 4050 W. Harmon Avenue #1-2, Las Vegas, NV. 89103 Rev: June 2018


Ta b l e o f C o n t e n t s

Welcome ............................................................

California Market Statistics ................................

Mobile Billboards ...............................................

Custom Iconic Mobile Billboards ........................

Maps & Routes ...................................................

Creative Design Services ....................................

Artwork Specs ...................................................

Terms and Conditions ........................................

Contact Us .........................................................

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©2018 Kre8 Media Outdoor Advertising. All content and images used in this media kit are owned and licensed by Kre8 Media and its affiliates. Unauthorized use is prohibited.

• Static Mobile Billboard

• Digital Mobile Billboard

We are very excited to open our Los Angeles office and help our clients dominate this attractive market. Los Angeles is ranked 2nd highest and most appealing Designated Market Area (DMA) in the country. The DMA population is estimated at 13,629,631


We l c o m e t o K r e 8 M e d i a O u t d o o r A d v e r t i s i n g

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Who is Kre8 Media Outdoor Advertising?

• Kre8 Media is headquartered in Las Vegas, Nevada, and built with a passion and a dedicated commitment to enhance the outdoor advertising standards in the United States.

• We provide metrics, solutions, industry knowledge and accountability to your outdoor advertising campaigns. Over the years, Kre8 Media has accumulated an impeccable reputation of professionalism and has driven results to numerous clients with advertising campaigns on every scale.

• Kre8 Media was founded in 2012 and is owned by two enterprising business/ outdoor media professionals with a dedication to service and results.

• At our corporate headquarters, we have a team of more than 200 dedicated, hardworking and loyal team members.

• Our client relations staff is comprised of a team of 21 professional office personnel with more than 200 years of collective media experience.

• We set the standard for excellence and flexibility in out-of-home media.

• Our fleet is stocked with 39 static mobile billboards and 5 digital mobile billboards.


Benefits of Partnering with Kre8 Media

• “We Say it… We Do it!” is our motto.

• Proven Track Record.

• Receive Systemic Reports – Manage expectations through thorough reporting.

• An Accessible Office Staff who are easy to work with and understands your goals and deadlines.

• Our Extensive Inventory supports your media needs and gives you peace of mind.

• Kre8 Media Sets the Standard on Mobile Billboard Procedures:- GPS tracking to ensure your mobiles are where they are supposed to be at all times.- Employed staff to execute all programs as opposed to independent contractors or subcontractors.- In-depth training with support manuals dictating Standard Operating Procedures.

• Insured - Kre8 Media carries above adequate limits of insurance.- Each client is added as additional insured.

• Fleet Maintenance - Impeccable mechanical records are kept. Daily, weekly and monthly maintenance is performed on all our vehicles, on-site by a full-time employed mechanic.

• We Provide Regular Inspections in vehicle cleanliness, inside and out – including the vinyl.

- Regularly scheduled vehicle washes.- Commitment to maintaining fresh, clean and uncompromisable artwork.

• We can take your message to major cities in California from the northern tip through wine country, from Sacramento to Bakersfield, from Santa Barbara to San Diego – our fleet is ready.

• With offices in Las Vegas and Los Angeles, we have the west coast covered! We can take your campaign on the road regionally! Markets include but are not limited to: Arizona, California, Colorado, Idaho, Nevada, Oregon, Utah and Washington.

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Kre8 Media Takes Safety Seriously

We are registered with the Department of Transportation (DOT) and Federal Motor Carrier Safety Administration (FMCSA) and follow their safety guidelines.

• We maintain the highest Occupational Safety and Health Administration (OSHA) standards

• Our managers are proficient and knowledgeable in various safety procedures

• Our field supervisors are out on the road, spot checking our campaigns and ensuring adherence to our policies and procedures

• We perform background checks on all new employees

• Employees are provided uniforms for a clean and easily identifiable look

• All drivers are trained via a comprehensive protocol

• Our drivers must pass the training in order to become an active employee

• Every employee is subject to drug screening programs

• Regularly scheduled vehicle maintenance is performed by our in-house fleet mechanic

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Why Out-Of-Home | Mobile Billboards

Most visible form of advertising!

Kre8 Media’s out-of-home advertising assets are revolutionizing advertising in California to deliver brand and product awareness with a tremendous reach and frequency.

An Analysis of Mobile Billboards done by Prism Vision Inc, - Media Survey Co states that mobile billboards reach consumers 4.3 times greater than static billboards.

Out-of-home media, including mobile billboards, deliver more online activity per ad dollar spent compared to television, radio and print. In California, mobile billboards effectively deliver messaging that encourages search and other forms of digital and social engagement.

Exposure to brand messaging encourages trial and engagement; viewers take those brand experiences and brand impressions home with them.

Source: Project RUSHMORE 2013: OUT-OF-HOME Advertising and Online Activations; Arbitron, Inc.

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Quick Tips

• AD SizeOur large mobile billboards stand out in traffic by being one of the largest in the industry. The average size of our static trucks come in at 13.5’ H x 27.5’ L x 8’ W.

• AvailabilityWe own and operate a fleet of more than 40 mobile billboards. This gives us the flexibility to meet your campaign needs.

• CostWe offer many advertising options that will work with every budget.

• ProductionWe require all artwork be submitted 7 business days prior to the campaign start date to avoid 25% rush charges.

• Customized RoutesSpread your message anywhere! Reach you target audience by allowing us to create a custom route.

• IlluminationOur mobile billboards are equipped with exterior spotlights.

• ReportingWe provide proof of performance documentation for every campaign launch and campaign reviews when every campaign ends. These detailed reports include: dates and times each campaign ran, total hours of each campaign, estimated impressions and bonus hours accumulated.

• Sound CapabilitiesLet us know if you’d like to include sound to your static mobile billboard. For an additional fee, we can provide audio while your campaign is running.

• Video CapabilitiesOur digital mobile billboards have video capabilities as well. We can run full-length videos while the truck is parked or if participating in a parade, convention or special event. The digital mobile can even play games and run live feeds. Contact us for more information.

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C a l i f o r n i a M a r k e t S t a t i s t i c s

The Statistics | Mobile Billboards & the Los Angeles County Market:

Market Demographics:36.1 Median age51% Female$59,134 Median household Income3,293,095 Number of households45% Married78.1% High school graduate or higher3.0 Average number of household vehicles

Transportation to work:30.9 Minutes mean travel time to work70% Drive alone to work33% Have a 30-minute or longer commute

Race Distribution & Ethnicity:48% Hispanic26% White14% Asian8% African American4% Other

Sampling of major cities:Los Angeles, Long Beach, Glendale, Santa Clarita, Torrance,Pasadena, Santa Monica, Burbank


S t a t i c , D i g i t a l & I c o n i c M o b i l e B i l l b o a r d s

Static Mobile Billboards Digital Mobile Billboards Iconic Custom Build-outs

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S t a t i c M o b i l e B i l l b o a r d s

Static Mobile Billboards deliver high-impact, cost-effective advertising impressions.

Reach• Locals where they live, work and play• Regional, national, and international audiences in Los Angeles County

Target• Demographically and geographically target your audience through custom routing• Day-part campaigns to reach your audience when they are most likely to be interested in your message

Create• “WOW” with custom skirting and 3D Build-outs• High-impact messaging that is clearly visible day or night

Estimated Daily Vehicle & Pedestrian Impressions will be calculated on your custom route request.

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D i g i t a l M o b i l e B i l l b o a r d s

Kre8 Media is the pioneer in digital mobile billboard display advertising. Digital mobile billboard displays are the wave of the future, delivering more flexible creative changes and dynamic visual impact while breaking down the barriers that traditional advertising experiences.

Reach• Locals where they live, work and play• Regional, national, and international audiences in Los Angeles County.• 3-LED faces provide maximum visibility

Target• We go to your target audience• Custom routing reaches consumers based on geography or time of day• Strategically target events, competitors and specific locations• Geo-targeting creative available• Day-parting available

Create• Exceptional visibility with vibrant LED displays• Audio is available for visual and aural presentation• Multiple creative messages may be presented during the course of a day

Integrate• State-of-the-art content management software allows dynamic creative changes

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O w n T i m e : D i g i t a l M o b i l e B i l l b o a r d s

Own it

• Dynamic digital display on one of our digital mobile displays

• Run a minimum of 8 hours a day up to 24 hours a day

• Multiple creative images may be displayed during a single run; unlimited creative changes

• Creative may be day-parted

• Geo-targeted creative delivery is available

• When parked, digitals are great for special events, with the ability to play video content with dynamic audio (such as: movies, games, commercials, demonstrations and live feed capabilities).

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C u s t o m I c o n i c M o b i l e B i l l b o a r d s

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Take your advertising to the next level and “personalize” Your Mobile Billboard

Let Kre8 Media present multiple ideas to you!

Just a few of the many items to customize your mobile:• Custom Printed/Metallic Wrap • Custom Decals/UV/Glitter Finish• Logo Decal Enhancements• Spotlights• Custom 3D Build-Outs• Mechanical Movements• Inflatables• LED Screens• Fog• Snow• Color Changing LEDs• External Audio• Custom Interchangeable Message Frame• Live Displays• Aromas

Contact your Account Executive today for a custom proposal!


S e m i - C u s t o m I c o n i c M o b i l e B i l l b o a r d s

Vegas Golden Knights Custom Mobile Billboard

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Removable Build-out Interchangeable Snipe Messages

Skirt Standard Vinyl



Beerhaus Custom Mobile Billboard

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Interchangeable Snipe Messages

Custom Metal Branded 3D Beer Tap Handle

Spotlights and External Audio Custom 3D Build-out Barrel

Fully Branded Mobile Truck WrapSkirt



High Roller Custom Mobile Billboard

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Enhanced Top Wrap

Reflective Logo Decals

Custom Motion Wheel with Lit Pods Spotlights

Fully Branded Mobile Billboard WrapSkirt



Lucky Dragon Lunar New Year Custom Mobile Billboard

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Custom Designed Laminated Truck Wrap

Custom Harness to Secure Both the Live Drummer and Drum

Die-Cut Graphic Cut-outs of Lanterns Spotlights

External AudioDie-Cut Graphic Cut-outs of Flowers



Cirque du Soleil “O” Custom Mobile Billboard

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LED Display

Character Cut-out

Custom 3D Staging Custom 3D “O” Logo Cut-out

Fully Branded Mobile Truck WrapSwivel Motion Character Cut-out


S a n t a M o n i c a R o u t e s

Santa Monica State Beach is an iconic destination that draws visitors from around the globe. This route gains exposure to the busy Santa Monica Pier and the Third Street Promenade, countless shops and restaurants.

2016 Tourism by the Numbers:

• 8.4 million visitors came to Santa Monica.• 3.9 million visitors came to Santa Monica from outside of the United States.• 1.87 billion dollars generated by tourism to our local economy.• 13,300 jobs supported by tourism in Santa Monica.• 81% of hotel visitors did not use a car once they arrived in Santa Monica.

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Copyright © and (P) 1988–2012 Microsoft Corporation and/or its suppliers. All rights reserved. http://www.microsoft.com/streets/Certain mapping and direction data © 2012 NAVTEQ. All rights reserved. The Data for areas of Canada includes information taken with permission from Canadian authorities, including: © Her Majesty the Queen in Right of Canada, © Queen's Printer forOntario. NAVTEQ and NAVTEQ ON BOARD are trademarks of NAVTEQ. © 2012 Tele Atlas North America, Inc. All rights reserved. Tele Atlas and Tele Atlas North America are trademarks of Tele Atlas, Inc. © 2012 by Applied Geographic Solutions. Allrights reserved. Portions © Copyright 2012 by Woodall Publications Corp. All rights reserved.

Santa Monica_Venice Beach Route

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Ve n i c e R o u t e s

Venice Beach is the 2nd-largest tourist attraction in Southern California after Disneyland. Venice is known for its canals, beaches, and the circus-like Ocean Front Walk, a two-and-a-half mile pedestrian-only promenade that features performers, mystics, artists and vendors. This route gains exposure to the upscale Abbott Kinney shopping walk as well as the area near the crowded beach front.

Tourism by the Numbers:

• There were 10 million visitors in 2015; the largest proportion of visitors were between the ages of 25 and 34.• 62% of visitors have an average income over $50,000• 43.8% of visitors are from areas outside of Los Angeles County and Southern California

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Santa Monica_Venice Beach Route

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H o l l y w o o d R o u t e s

Hollywood Boulevard is a major east–west street in Los Angeles, California. Parts of the boulevard are popular tourist destinations, primarily the fifteen blocks between La Brea Avenue east to Gower Street where the Hollywood Walk of Fame is primarily located. This route gains exposure to the Hollywood Walk of Fame and Hollywood & Highland. Hollywood & Highland features retail outlets, dining and entertainment options, a variety of special event locations and the world famous Dolby Theatre (home to the Academy Awards® and numerous productions).


• Hollywood & Highland attracts nearly 25 million visitors each year and greets 177,000 vehicles traveling along Hollywood Blvd. and Highland Ave. daily.• Average pedestrian traffic ranges from 60,000–75,000 daily during off-peak months, and 80,000–95,000 daily during awards season, summer and holiday months.• Nearby attractions include the Hollywood Walk of Fame, the Hollywood Bowl, TCL Chinese Theatre and many others.

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Hollywood City Route_Tourist Area_Hollywood Bowl

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L o n g B e a c h & H u n t i n g t o n R o u t e s

Long Beach is a vibrant urban center with miles of beautiful beaches, Long Beach has all the amenities of a major metropolis interwoven with a tapestry of diverse and unique neighborhoods. This route boasts access to The Pike Shopping Center, Aquarium of the Pacific, Queen Mary, Long Beach Convention Center, Long Beach Museum of Art, Downtown Long Beach, Huntington Harbor Tourism and the Huntington Pier.


• In 2015 The total number of visitors to Long Beach, which includes the number of attendees at conventions, meetings, major attractions and special events, has increased by about 4 to 5 percent every year over the past four years, according to the Long Beach Convention & Visitors Bureau (CVB).

• The Aquarium of the Pacific is about to close out its best year ever for attendance, with the exception of its opening year, President and CEO Jerry Schubel told the Business Journal. “We will have exceeded all of our expectations in terms of visitors and revenue,” he said. “Our attendance to date is 4 percent above last year, and we project we will finish the year at more than 1.5 million visitors.”

• Long Beach Convention & Entertainment Center completed a $40 million modernization in 2013. The Southern California center offers 377,730 sq. ft. of meeting and exhibit space. The convention center has a capacity of approximately 13,500 people and is situated under a mile from over 5,000 guest rooms.

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LongBeach_Huntington Route (002)

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C r e a t i v e D e s i g n S e r v i c e s

Kre8 Media offers customized creative design services to bring your vision to life. Allow us to create and design your next static, digital or iconic campaign.

If you can dream it, we can create it!

Online Digital Creative Services • Websites• Web Banners • Email Blasts• Newsletters

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• Brand Identity / Logo Design• Stationary • Large Format – Posters & Durantrans• Brochures• Flyers• Door Hangers• Magazine Ads• Casino Marketing• Folders

• Post Cards• Mailers• Rack Cards• Banners• Stickers• Window Clings• Decals• Yard Signs


Specs: Call your Account Executive for Specific Spec Sheet

To submit artwork larger than 10MB, please send a downloadable link to: [email protected]

If files are smaller than 10MB, you can email artwork directly to: [email protected]

Please copy your Account Executive.

Accepted Formats for Static Mobile Billboards:All artwork should be submitted in CMYK format• PDF (Preferred)• JPG• PSD• Ai or EPS• Indesign (Packaged)

A r t w o r k S p e c s

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Accepted Formats for Digital Mobile Billboards:All artwork should be submitted in RGB format• JPG (Preferred)• PDF

Animated Formats for Digital Mobile Billboards:• WMV• MOV• SWF


G e n e r a l Te r m s a n d C o n d i t i o n s o f B u s i n e s s

1. General: The “General Terms and Conditions of Business” represent an integrated component of every agreement concluded between the Client and Kre8 Media. On placing of an order the Client acknowledges and accepts our “General Terms and Conditions of Business.”

2. Confirmation of order: Orders are only accepted in written form. The acceptance or refusal of an order is always made in writing. Any changes made to orders must also be made in written form. Kre8 Media reserves the right to refuse orders without giving reasons for doing so.

3. Time Compensation: For other down time in excess of one (1) operating day, Kre8 Media will provide an equivalent number of additional days of advertising. In the unlikely event that downtime occurs, Kre8 Media assumes no responsibility for down time if down time is due to public emergency or necessity, force majeure, restrictions, imposed by law, acts of God, labor disputes or for any mechanical breakdown beyond Kre8 Media’s control.

4. Graphic Approval: Kre8 Media reserves the right of prior approval of all copies, displays, graphics, data and advertising which the Advertiser proposes to locate on any Mobile Billboard or digital display fixture (mobile or stationary) prior to same being affixed, situated or placed. Client assumes responsibility for obtaining permissions needed for all elements of the ad campaign.

5. Contract Cancellation: Advertiser must provide 60 days written notice to cancel any campaign; a short rate may apply. Once production is printed it is non-refundable.

Kre8 Media may cancel this agreement at any time by giving the Advertiser 60 days written notice per sales order and by rebating any prepaid monies. Kre8 Media shall have no further obligation to Advertiser upon such cancellation.

6. Vinyl Storage: Kre8 Media will store the vinyls for 30 days past the last day of the campaign. Advertiser must contact the Kre8 Media Account Executive to arrange the return of the vinyls or give permission to recycle vinyls. Vinyls are the property of Advertiser and may be picked up by the Advertiser at any time with 72 hours’ notice. Vinyls stored longer than 30 days (per Advertiser request) may result in a $20 per vinyl, per month, storage fee.

Kre8 Media has a maintenance program in place to preserve the quality of the vinyl sets and skirts. Vinyl sets (2 sides and front/back posters) have an average shelf life of 9-12 months. Skirts have an average shelf life of 3-6 months. White/light backgrounds can be more difficult to clean and may warrant more frequent replacement. Replacement cost is the responsibility of the Advertiser.

7. Run Time: Time is sold in blocks of hours. Unless specifically stated otherwise (refer to the separate sales contract), Client campaign may run any time during a 24-hour period, 7 days per week. Premiums will apply for prime-time hours and holidays. Kre-8 Media reserves the right to exercise up to a 90-minute sway in the start and end time of any campaign. Run time starts when the mobile billboard leaves the warehouse.

8. Indemnification: Client agrees to indemnify, defend and hold Kre8 Media, LLC and its agents harmless from and against any and all liability, loss, damages, claims, or causes of action, including reasonable legal fees and expenses, arising out of, or related to, (i) breach of any of the foregoing representations and warranties, or (ii) any third-party claim arising from use of, or access to, the advertisement under the Agreement, or any products or services made available to users through the advertisement under this Agreement.

This agreement shall be governed by and construed under the laws of the State of California.

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C o n t a c t U s


©2018 Kre8 Media Outdoor Advertising. All content and images used in this media kit are owned and licensed by Kre8 Media and its affiliates. Unauthorized use is prohibited.

Los Angeles Office:Kre8 Media CAJeremie [email protected]

Regional Director of Sales:Blake Bradley | [email protected]

Account Executives:Stan Paprocki | [email protected] Hendershott | [email protected] Cavanaugh | [email protected] Mariner | [email protected]

Traffic & Account Operations:Sr. Trafficking & Account Manager: Kristine Komorny | [email protected] & Administrative Manger: Joanne Oddo | [email protected] Services Coordinator: Kjaris “Rubi” Gonzalez | [email protected]

Corporate Headquarters:Kre8 Media Outdoor Advertising 4050 W. Harmon, Suite 1-2Las Vegas, NV 89103Office Phone: 702.777.2111 www.Kre8OutdoorAdvertising.com

Chief Branding Officer: Ivan Flores-Merino

Director of Experiential Marketing: Lizabeth Diller

2018 california media kit - kre8 media outdoor advertising · lo 88888kre8...

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