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2018 APJ Marketing Priorities

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Rebuild our Brand

Target All Segments

Grow Beyond UTM

Working together with our partners

Regular communications and briefings

Bringing to market solutions delivering automated real-time breach detection and

prevention

Providing competitive displacement programs, promotions and bundles

Support with co-marketing activities through Overdrive 2.0 and MDF

Building strong customer references & 3rd party endorsement

Driving awareness through digital and social platforms

SonicWall is the global, network security leader delivering automated real-

time breach detection and prevention that keeps small and medium-sized

businesses, enterprises and governments safe from cyber threats.

1. SonicWall delivers the leading networking security platform and services

that protect organizations from rapidly emerging and advanced cyber

threats.

2. SonicWall is a cyber-industry innovator with a proven go-to-market track

record that customers, partners and distributors trust.

3. SonicWall’s leadership has been recognized by analysts, media and

investors for its capabilities, expertise and team.

Corporate Messaging

Our Solutions Focus

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Advanced Threats

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Ransomware Email ThreatsEncrypted ThreatsWireless and

Mobile Access

We take ransomware seriously…

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Go To Market Programs in Q4 – Enablement & Marketing

Upgrade and Expand Your Installed Base

SonicWall University Training

Overdrive Campaign Tools

• Six email templates

• Social Posts

• Supporting Assets

Customer Promotions• SonicWall ‘3 & Free’ Program

• Capture Client Displacement Promotion

• SonicWall SMA Upgrade Promotion

• SonicWall NSA High Availability Holiday Promotion

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Net-New Business and Competitive Takeout

SonicWall University Training

Overdrive Campaign Tools

• Nine email templates

• Social Post

• Supporting Assets

Customer Promotions

• Firewall Price Fighter Promotion

• Competitive Takeout Promotion

• Capture Client Displacement Promotion

• SonicWall SMA Upgrade Promotion

SonicWall Security Bundles for SMBs

SonicWall University Training

Overdrive Campaign Tools

• Three email templates

• Social Posts

• Supporting Assets

Customer Promotions

• TotalSecure SMB Bundle for TZ300(W) -TZ600 & NSa 2650

• TotalSecure SMB Bundle for SOHO Wireless

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Brand Awareness & Recognition

© Copyright SonicWALL

SonicWall Coverage in FY ’19 (FEBRUARY- OCTOBER)

Top English Headlines:• CRN: How SonicWall Can Protect Businesses From IoT-Related Attacks• The Independent (UK): Facebook hack: People’s Accounts Appear For Sale on

the Dark Web• The Street: Privacy Problems for FANG Companies Might Beget M&A Action in

Cybersecurity• Heraldo de México (Mexico): Mexico is the third country with the highest rate

of attacks on an international scale

103 Tier 1 Articles Broadcast, Business Press, Consumer Press, CRN Globally

760 Tier 2 Articles Channel Press, Technology, Security Press Globally

184 Tier 3 ArticlesAll Other Media Globally

Top English Headlines:

• eWeek: eWEEK's Top 11 Vendors for Next-Gen Firewalls• ITPro (UK): Facebook hack: How attackers stole the personal data of

almost 30 million users• Tech Target: MSPs highlight 3 top tools for cybersecurity practices• eSecurity Planet: SonicWall NSA vs Fortinet FortiGate: Top NGFWs

Compared

1047 1.27 B 28%Number of Articles

GloballyReach of

Articles Globally

51% Percent Increase Y/Y in Number of Unique Tier One Articles Globally

Global Results

© Copyright SonicWALL

45 Awards WonSonicWall Awards In FY’19 (FEB-OCT)

13 Product Awards

Global Results

10 Partner Program Awards 22 Business Awards

FY19 Q3 Performance - Social Media KPIs

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102K

Total Followers

28.4K

Total Engagements

including likes, shares,

mentions and retweets.

Total Posts

including comments on

blogs and forum replies.

15.3K 15.3%

Total Share of Voice

YTD Total: 15.3%

FY19 Target: 15%

FY18 Actual: 11%

(+3947 QoQ)

FY19 Target: 100K

FY18 Actual: 86.6K

(+ 2% QoQ)

YTD Total: 46,662

FY19 Target: 60K

FY18 Actual: 16K

YTD Total: 84,938

FY19 Target: 106K

FY18 Actual: 88K

Yearly Target Exceeded

Yearly Target On Track

Latest Share of Voice Statistics (ie. brand mentions versus the competition)

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YTD Average: 15.3%

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Top Engaged SonicWall Posts– Q3

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Leverage Our Threat Intelligence

2018 SonicWall - Threat Reports

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SonicWall Security Center - Threat Metrics - APJ

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SonicWall Security Center - Latest Security News

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SonicWall Blog

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Overdrive 2.0 - Social Posts & Build-Your-Own Campaigns

The Power Of Social Media

• The internet has 4.2 billion users

• There are 3.03 billion active social media users

• On average, people have 5.54 social media accounts

• On average people are spending 2 hours a day on social media

• 81% of all small and medium businesses use some kind of social platform

• Social media users grew by 121 million between Q2 2017 and Q3 2017

• That works out at a new social media user every 15 seconds

• Social Media marketing generates 3 times more leads than paid search

advertising

Introducing Social PostsOverdrive 2.0

AVAILABLE NOW

COMING SOON!

Social Posts is a new feature that provides the opportunity to

post and share campaigns, resources, and events in your

social channels.

We provide the content, images, videos etc. and enable you to

share it to your Twitter and LinkedIn accounts in just a few

clicks. (Facebook coming soon). This is another useful way to

promote products and services to your target audience and

drive lead generation.

Overdrive 2.0 offers you three ways to share social posts:

1. Stand Alone Social Posts

2. Social Posts as part of a Campaign

3. Social Posts tied to a Campaign Landing Page

AVAILABLE NOW

SonicWall Overdrive 2.0 Training Materials

Overdrive 2.0 Partner Training

• Overdrive 2.0 Introduction• Overdrive 2.0 Overview• Overdrive 2.0: Social Media Introduction

• Overdrive 2.0 Tutorials• Overdrive 2.0 - How to use social media• Overdrive 2.0 - How to complete your profile• Overdrive 2.0 - How to send an email• Overview 2.0 - How to create a landing page• Overview 2.0 - How to upload a contact list• Overview 2.0 - How to use reporting

Introducing Social PostsPROMO VIDEO

New! Build-Your-Own Campaign

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India & SAARC FY18 Re-Cap

Events Across India & SAARC

• “SonicWall Comes to You” - Series for Partners & Customers – multi-city including Bangalore, Mumbai, Kolkata

• “Connecting with SonicWall “ – Sri Lanka Partner & Customer Event, June 13 with partner Connex

• Sponsorship of FICCI Police Expo, July 26-27

• Sponsorship of Technology Sabha, Aug 9-11, Vizag

• India Customer Event - Prestige Golfshire, Bangalore, 26 & 27 September, 2018

• New Bangalore Office Opening – November 1

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Campaign Examples – Webinars, Incentives & Branding

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Current SonicWall Logos & Case Studies – APJ

Healthcare Manufacturing

Education Government

Services/Media

FY18 Case Studies

• Wonder Cement

• ITZ India

• Rajasthan Patrika

• T-Series India

• NDTV India

• Rayalaseema

• Dr Lal Path Labs

• HealthLink NZ

• Toei Japan

Press Coverage

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Tier 1 Coverage

CRN (India): SonicWall Capture RTDMI technology identified more than 3,500 attack variants in

Q1 2018

ETCIO (India): SonicWall’s Capture Cloud Platform delivers integrated security, management,

analytics

ETCISO (India): SonicWall's capture cloud platform delivers integrated security, management,

analytics

BW CIO World (India): SonicWall Announces Capture Cloud Platform

Tier 2 Coverage

BISinfoTech (India): SonicWall Introduces Capture Cloud Platform and Announces its Updated

Expansive Cybersecurity Portfolio

DQWeek (India): SonicWall Announces Capture Cloud Platform

DQ Channels(India): SonicWall Defends Businesses, Users from Memory-Based Attacks and

Zero-Day Malware

InfoSecurity Live (India): SonicWall bags the Most Promising Cybersecurity Vendor of Year

award

PC Quest (India): SonicWall Announces Capture Cloud Platform

SME Channels (India): SonicWall’s RTDMI Technology Identifies over 3500 Attack Variants in

Q1 2018

VARIndia (India): SonicWall through RTDMI technology enhances protection against malicious

PDFs and Office Documents

VARIndia E-Magazine April 2018 Issue: SonicWall introduces new MSSP program (Page 16)

IT Next (India) Magazine April 2018 issue: Why Cryptocurrency Security Should Be On

Everyone’s Radar? (Page 30-31)

Google SEO/PPC for India

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Group Impressions Clicks Avg. Pos. CTR CPC Cost / conv. Conv. rate

Gated Assets

Form Submit

Count

Trial Form

Submit

Count

Contact Sales

Count

SonicWall India 52,800 862 1.16 1.63% $0.64 $21.31 3.02% 5 20 1

• Q3 Results for India

• 223 trials; 132 gated assets

• Q3 Average position

• 1.23 (ie. Always on the first page)

• Q3 Average cost per lead is US$29

• Q4 - The figures below are for the 1st – 6th of November 2018.

Keywords, Devices and Network Stats

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Examples

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Thank You!