2018 annual report for 2019 agm - yapla · 2020-02-10 · 2018 annual report for 2019 agm | 3 1500...

2018 Annual Report for 2019 AGM

2018 Annual Report for 2019 AGM | 2

1500 Bank Street, Suite 419, Ottawa ON K1H 7Z2

844-KINESIO (546.3746)| [email protected] | www.cka.ca

The Canadian Kinesiology Alliance

2018-19 Board of Directors President Marie-Claude Leblanc (Member at large - QC)

Past-President Mathias Golob (ON)

Vice-President Hardip (Happy) Jhaj (Member – BCAK )

Secretary Treasurer Minda Chittenden (Member at large – BC)

Chair, Communications Jake Watson (Member – AKA)

Director, Communications Kathlyn Hossack (Member - MKA)

Director, Communications Kathie Sharkey (Member - OKA)

Director, Business Development Murielle Grangeon (Member at large - QC)

Director, Business Development Serge Bourdeau (Member - FKQ)

Director, Communications Kendra Cooling (Member - NBKA)

Director, Communications Marki Wong (Member - KANS)

Chair, Business Development Des Martin (Member - NLKA)

Director, Communications Angelie Carter (Member – PEI)

mailto:[email protected]




Message from the President From 2018 and until 2022, the CKA/ACK is mobilizing to carry out the activities of the

Vision2022 Strategic Plan. The world of kinesiology is changing. If health professionals are

affected, the CKA/ACK seeks to support its provincial kinesiology associations (PKAs) to defend

the many legislative challenges to the practice of our profession. Your Alliance has positioned

itself to protect the interests of kinesiology, especially with regards to legislation,

reimbursement of services and standards. A more active role at the KinGames was played as a sponsor of the

Academic Challenge - a joint CKA/ACK and PKA marketing initiative to increase awareness of the roles of PKA and

CKA/ACK among students / future kinesiologists and help them start their practice by reiterating the use of the

website: www.kinstartupkit.ca. A second initiative in partnership with the OKA was carried out by participating in the

CLHIA Conference gathering more than 250 insurers responsible for the management of benefit claims. An even

larger program and promotional tool kit were developed for the National Kinesiology Week and the National Health

and Fitness Day. We also had great success with the Osteoporosis Campaign launched as part of National

Kinesiology Week. All communication tools established over the years and the new coherent marketing plan have

helped to enhance the image of Kinesiology and CKA/ACK. The Financial Report now shows with transparency that

CKA/ACK has undertaken special projects while ensuring good management practices.

Our Executive Director, France Martin, supported the Board of Director throughout the year with professionalism

and devotion to making things happen. I would also mention the contributions of members of the Board who have

demonstrated integrity and judgment in their decision and conviction to represent you, no matter your vocation or

your location. Volunteers have given you their time without compensation..

As chair of the Board of directors, and in this last year of my presidency I thank you for the support you have

entrusted in me. A special thought is for Mathias Golob, one of the founding members of the CKA/ACK, for the many

years spent and believing in the restructuration of the CKA/ACK as he now passes on his position of Past President to

me. Thank you to our partners, sponsors and provincial kinesiology associations. I leave the CKA/ACK proud of all

that has been accomplished and very reassured by the solid implementation of the # KinVision2020 strategic plan. I

hope you are too. The strength of our Alliance is the sum of the support and efforts of everyone. What new trails to

explore! Thank you all.

CKA President





Joining the Canadian Kinesiology Alliance Affiliation Benefits for Kinesiologists

The Canadian Kinesiology Alliance works to bring increased recognition and awareness of kinesiology and the sciences of human movement, to advocate on behalf of our partners and stakeholders, and to support common standards and professionalism. Nationally, the CKA is the strong and united voice of Kinesiologists. When joining the CKA, Kinesiologist benefit from:

Access to networking opportunities and social capital;

Access to promotional event material such as the National Kin Week held annually in November and the National Health and Fitness Day held annually in June;

Access to preferred rates from partners such as for professional insurance products, continued education opportunities, home and auto insurance, and patient tracking software.

Given the Canadian Kinesiology Alliance’s mandate is national in scope, the organization has built over the years mutually beneficial and cooperative relationships with provincial associations and groups. By joining a provincial kinesiology association (PKA) member of the CKA, Kinesiologist will automatically become a CKA Affiliated Kinesiologist with your mandatory purchase of professional insurance. In other jurisdictions, Kinesiologist may join the CKA directly: www.cka.ca

Membership Benefits for PKAs

The Canadian Kinesiology Alliance works in collaboration with the Provincial Kinesiology Associations to bring increased recognition and awareness of kinesiology and the sciences of human movement, to advocate on behalf of our partners and stakeholders, and to support common standards and professionalism. Nationally, the CKA is the strong and united voice of kinesiologists. When joining the CKA, PKAs benefit from:

Access to opportunities to network with members, partners and affiliates to build social capital in promoting the field of Kinesiology;

Access to marketing tools & opportunities including easily adaptable promotional event material such as the National Kin Week held annually in November and the National Health and Fitness Day held annually in June; CKA/ACK strives to be creative in reviewing existing promotional materials, external communication strategies and in identifying areas of opportunity to facilitate development of a sustainable, national marketing strategy;

Access to financial returns on CKA/ACK’s partners financial remittance to the Affinity Program on sales from products and services to Kinesiologists such as for professional insurance products, continued education opportunities, home and auto insurance, or patient tracking software.


http://www.cka.ca/




#KinVision2022 Strategic Plan Accomplishments

Jan 2018: From #KinVision2022 Strategic Plan, 2 action plans drawn –

Coms and R&D

Actions identified in the plans were accomplished in working

committees and prioritized by the Board of Directors.

A MARKETING PLAN & NEW BRAND: The CKA/ACK has put wheels in motion and has achieved another

milestone – the establishment of a Marketing Plan & New Brand in

conjunction with its #KinVision2022 Strategic Plan. The CKA / ACK had

mandated UpHouse Inc. from Manitoba to help in defining a new brand

for Kinesiology and provide marketing strategies until December 2019.

The New Brand has been incorporated in many of the visuals used in

activities. The CKA/ACK has provided new branding material for Kins to

use: i.e. business cards, KinWordMark, etc.

NEW BRANDING - CREATING A CONSISTENT KINESIOLOGY STORY TO TELL:

To help people understand Kinesiology, to help guide its development and focus our marketing efforts, we

have created a consistent Kinesiology story to tell:

Kinesiologists are to people the human movement specialists that use science and research to offer

movement as medicine to any person with a health or fitness goal, in Canada, who wants a hands-on,

personalized approach, in an era where many practitioners spend less time with each patient and machines

are performing more of the treatments....

Governance Accomplishments

Since 2017, the many actions to accomplished from the #KinVision2022 Strategic Plan were made possible with

the help of nearly– 15 Kins newly included in committees:

1. Communications Committee: Marketing Plan, Sponsors/partnership vs. revenue generation,

eNewsletter, Events, i.e. National Kinesiology Summit, KinWeek, KinGames, NHFD, Universities CCUPEKA,

EIMC, WHO, CSEP, ACSM etc

2. Business R & D Committee: Lobby –Taxation, Insurance benefits, Legislation, etc

Newly elected Board – Newcomers: Marki Wong (NS), Angelie Carter (PEI) – Goodbyes & Thank you to

Alexandre Paré and Darren MacDonald for your devotion to the CKA for many years

Mandate given to a committee to study the possibility of a Prevention of Abuse Policy and consultation with our

lawyer to review in light of our ByLaws, our Policy & Procedures and the province legislation to our profession.

Outcome in 2019.

D&O Insurance for CKA Board has changed provider through PROLINK/Trisura

CKA Office moved from Bank Street to Alta Vista Drive in Ottawa on Dec. 1st 2018





Membership & Affiliations Accomplishments

KANS join CKA thus concluding a MoU and a CKA PKA Management Service Agreement to manage membership and continuing education programs

PEI & SKESA have shown interest to form their respective PKA thus CKA has been guiding their process so that in due process they become CKA members. (KPEI was formed in Jan 2019 and joined CKA in Feb 2019)

In 2018, record affiliation numbers reached as CKA now counts 9 provinces represented and 4004 affiliated practicing Kins, 10.5% increase over 2017 in line with the Strategic Plan KPI; with most increase from NBKA (41%) and NLKA (36%) – 2 reasons: 1. Local recruiting activities 2. Rigorous follow-up from CKA membership management system;

Provenance: From 34.2% ON (-2%/2018), 31.8% BC; 24.6% Qc (-1%); 6.3% AB (+1%); 0.4% MB (-.5%), 0.8% NS, PEI; NB,NL.

CKA Membership Dues 38.19$, to be 38.95$ for 2019 renewals

2018 Record Year 4004 affiliates &

9 provinces represented

Membership vs. Affiliation: Membership is composed of recognized PKAs, representatives of non-recognized provinces and 3 at large members , WITH voting rights. Affiliation is composed of practising kinesiologists through PKAs and/or directly with CKA ACK where there are no PKAs, WITHOUT voting rights. They are not to be called members but affiliated since the Bylaw, a member has voting rights.

AFFILIATION OVER YEARS

% Affiliation per PKA

OKA 34%

BCAK 32%

AKA 6%

FKQ 25%

NBKA 1%

NLKA 1%

Others 1%

2018 Provenance

1826 1759 2143

3624 4004

No. of Affiliates

2014 2015 2016 2017 2018

2014 2015 2016 2017 2018

OKA 3 36,9 34,2

BCAK 40,3 39,8 44,1 28,5 31,8

AKA 11,2 8,2 8,8 5,6 6,3

FKQ 41,8 41,6 42,7 26,8 24,6

NBKA 1,3 1,3 1,3 0,7 0,8

NLKA 0,7 0,6 1,1 0,5 0,8

Others 1,1 1,4 2 1,1 0,8

3

36,9

34,2

40,3 39,8

44,1

28,5 31,8

11,2 8,2 8,8

5,6

6,3

26,8

24,6

0,7 0,6 1,1 0,5

0,8





Services, Programs and Visibility to PKA Affinity Program

New Affinity program implemented: sharing remittance from partners 50-50% amongst 6-7PKAs: 8287$

received thus 3944$ redistributed to PKA (approx 600$/PKA)

This Affinity Program also made possible that the CKA represents PKAs in partnership at 2 events: KinGames

and CLHIA Insurance Conference.

Membership Management Platform – offer to small PKA to help in their membership an online solution

(including payment and continuing education credit management), a business model based on self-sufficiency

thus no charge to PKAs but to the end user – 4 PKAs accepted: NLKA, NBKA, MKA and KANS

eNewsletter corner ‘News Sharing information’ section

News from our PKAs - Sharing information

BC's provincial auto insurer, ICBC, has included kinesiology services as a defined service under the motor vehicle act as of April 2019. It used to be that Kinesiology would be a "may pay". BCAK have been successful in discussions with ICBC on the process and requirements will be for kinesiologists.

The BC Public Auto Insurance has made it mandatory that kinesiologists working for them must be a member of

BCAK, they are also requiring Kins to attend an educational program on the many reports one must complete

when working for them. A huge success in raising the awareness and credibility of our profession.

BCAK invites everyone to use the three new videos:

1. The Profession of Kinesiology: 2. Kinesiologists Helping People Live Better Life 3. The Difference Seeing a

Kinesiologist Made to Improving My Life - Client Stories

New BCAK logo and updated website : Check it out at https://bcak.bc.ca/

The AKA 2018 AGM was affected by the snow storm on March 3rd in Calgary.On June 14,

the AKA held a Special Meeting of the Association. They were able to resolve several motions;.

AKA made some great inroads on simplifying the process of making changes to the bylaws which

represents an important step in our ongoing project of overhauling the bylaws in an effort to modernize and

revitalize the AKA.

As the great project as the AKA moves forward, the board of directors was looking to fill several volunteer roles

on committees that would support the process of building the bylaws, policies and procedures that would help

position the AKA as a premiere professional association.

The AKA also is currently looking for a Nominations Committee, Finance Committee (to help create financial

policy and procedures), Discipline Committee (develop policy and procedures around enforcing the standards of

practice and ethics), Standards of Practice Committee (develop standards of practice).

The AKA board of directors have been busy at work towards planning out 2019 actions

The AKA distributed a renewal communication in the Fall. The AKA encourages members to take advantage of

all of the benefits available through their membership ( https://www.albertakinesiology.ca/cpages/discounts).

AKA must have done something right as the Star Edmonton reported that " Alberta doctors are 'prescribing'

gym memberships and patients are reaping the health benefits"


https://www.youtube.com/watch?v=MCQetTIJswA

https://www.youtube.com/watch?v=QS5S8FM5HG8&t=2s

https://www.youtube.com/watch?v=bnJIcNWDdzs

https://www.youtube.com/watch?v=bnJIcNWDdzs

https://l.facebook.com/l.php?u=https%3A%2F%2Fbcak.bc.ca%2F%3Ffbclid%3DIwAR1e2Cbw8-ocPLyUTjp0Q__0Chp9aOd_DsrHT8qWiQtrChybi0eParqb8y4&h=AT2Js6AycNWHrnXlU9_pVpGnSzmVX6ovkah_mmWN0fomMmed4OdzhBbs-CgYrVqIaILa0YXwKrblw1DDX-x40fYoRnLIiUOxO7DzaQFlFRHCA0twN3uXR-6lPRjQV9ly8Vbf63ZkcSYxmF6BD6nm3gJ7z0G85Xk6tTBb43ks691MYbKOf-jcKGIR9fcE3RJ21ocqnTcGgV4b0Dt6iusnTBTwKDSeytaZtUEu3EOVHrHnGSj0Iatm5VW9WvnB7xQI0Vlkdx1KA3ongCwL8aULqUXCDQVsRLHQA91LyYFLW1m6N82Y_ifnBHyW2HzpyBsd6bQYLmb0en8YN4bSMadcqWZl7Uae_N7lPhyZedcQc01uZ9ZtPHEEhFcOzT8ssWFt8efs5mZjqR2c4TN8k_3Aj-urysAT15KbIvNZ5qzcXJRjCc5nHQulS9JI9oUSqyzG5AdP8Cv6OcPhcNfWMF_dLWn_XLZKvRTnJzS8VmnKvy6VSMW1DifATsI_ECi9C5CECdCV2g8gp7_OxgeutScGVCeulHqZp09_tjzgVKkPBtmJbJaWjKQipFsuqw_4CyHMrqeB_lG4Y9LTgGY-SECLTdJJ45BgJ5PzUnlCMdFJVmoFouoFlMQVFhYTBLRj

https://www.albertakinesiology.ca/cpages/discounts

https://www.thestar.com/edmonton/2018/05/17/alberta-doctors-are-prescribing-gym-memberships-and-patients-are-reaping-the-health-benefits.html

https://www.thestar.com/edmonton/2018/05/17/alberta-doctors-are-prescribing-gym-memberships-and-patients-are-reaping-the-health-benefits.html

https://www.bcak.bc.ca/

https://www.albertakinesiology.ca/cpages/home




MKA has updated their website to better connect with CKA. They have pushed for

facilities/local support for Kin certifications and expanding MKA reach beyond Winnipeg

:Brandon, Portage La Prairie and the Pas

Kinesiologists were very active during 2018 NKW in Manitoba. More than 15 events were organized at different

venues. Most active PKA. Thanks to Kathlyn and Congratulations!

The OKA 2018 AGM was held on April 28th in conjunction with the 50th anniversary of

University of Waterloo. Join them for this great event — #KINat50: Looking Back, Moving Forward

OKA completed its "Exercise First" campaign as part of their 2018 Ontario Election

strategy. The initiative was considered successful to the point where this is going to be extended

and continue to market the messaging as they now move forward towards the second annual Kinesiology Day

at the Ontario Legislature at Queens Park which for 2018 happened on November the 15th. Kinesiology Day for

2018 was held held as part of Kinesiology week to bring added exposure to the profession.

The OKA welcomed new members to its Board of Directors elected on Nov. 15th, namely Krista Crozier, R.Kin.,

as new President for 2019.

OKA is redesigning its new website;

OKA's academic advisory committee were to establish practice based on research network and influence

University to keep up with the curriculum

To celebrate their 30th anniversary, the Federation annual Congress was held under the

theme "Kinesiology, a profession that lives up to expectations" from May 3 to 5, 2018 in Lévis.

Thanks to all. Without Kins, this 30th Congress could not have been so successful. More than 350

people participated and more than 80% were registered for the full 2 day program.

The FKQ focused on accomplishing and participating in events to promote Kinesiology i.e. Sept 27th Seminar

with Entreprise en santé; Touring 8-9 Universities delivering Kinesiology Programs (one new University added

lately); FKQ has partnered with 2 tradeshows and one huge event in October (Pierre Lavoie Run and Walk); FKQ

is also preparing KinWeek campaign with interview on "Why get involved in Kinesiology"; and FKQ is still

awaiting decision from legislative authorities for the recognition status

National Kinesiology Week : What a success !! Kinesiologists in Quebec alone have managed to reach more than

89,000 Quebecers with publications, videos, and media interviews. Not to mention the many media

engagements. Congratulations to all of us!

The FKQ is currently holding general meetings which is intended to be an immense consultation on the

profession and which will be used to update the practice and training of kinesiologists in Quebec.People could

share their thoughts on the future of your profession by join the conversation electronically

on: http://kinesiologie.forumactif.com/


http://kinesiologie.forumactif.com/

http://www.oka.on.ca/site/home

https://www.kinesiologue.com/




The NBKA AGM was held November 3rd 2018, its Annual General Meeting at the

Fredericton Campus of the University of New Brunswick for continuing education and

networking, including a Conference Day Speaker;

NBKA built more partnership with the 2 universities who in fact will be speaking at AGM; NBKA has signed on 2

new corporate sponsors UPAC and Société Musette;

NBKA has created a binder of action items and roles of each Board of Directors members in line with their

ByLaws as a tool since there is a frequent turnover of BofDir Members; and NBKA is involved in reinitiating the

Atlantic Provinces Taskforce Unit;

The NBKA was active in promoting the renewals and recruiting new members.

It also had invited people to rethink their mobility through a seminar on active transport « Winter Cycling

Seminar » and reminded them of tips and fun ideas for making physical activity a bigger part of your life.

A toolkit was created last year for New Brunswickers. It contains information, worksheets and motivational

stories that will help you understand how becoming more active can improve physical fitness, as well as your

mental, social, spiritual and emotional health.

Wellness NB has created this great website letting you know how to get active in your community! Want to

know what's going on? Interested in getting active? Check it out at www.wellnessnb.ca/resources/active-aging-

in-nb/

The NLKA has focused on a new image that signifies positive

change. The Association has redesign its logo and the plan in the fall is to

revise our website.

The Association had met with Memorial University's Kinesiology

Faculty with the goal of answering how both groups can advance the

profession to the students and public. One of the first actions was to develop a joint Lecture Series in the Fall.

The NLKA's membership in 2018 has increased probably due to creating and attending increased student

relation events, i.e. Memorial University Speaker Series (one per month), NLKA notes that they are losing

members to CSEP: and the NLKA AGAM will be held on Nov 17th with student workshops

All current Board members have returned and a new Board position has been filled. KIN Week had several

successful activities with public education and student engagement sessions. The new logo has helped

invigorate marketing, branding and awareness. In the New Year, a Planning day is scheduled to formulate key

objectives/goals and details on how they are going to achieve these in 2019

The Nova Scotia Kins have moved forward with the creation of a provincial

kinesiology association, as eight people has formed the new board and registered the

corporation under RJSC.

Kinesiologists of Nova Scotia were excited to announce that the Kinesiology Association of Nova Scotia

(KANS), is now officially on board as a provincial association within the Canadian Kinesiology Alliance! Led by

Marki Wong as President, new activities were organized regularly to recruit members and promote the new

association.


http://www.wellnessnb.ca/resources/active-aging-in-nb/?fbclid=IwAR12qzp-TO_5GgrkQ6aWQ6sHYR2pYnxwfRxAeVQ9cvMofculuqgT83cWpmc

http://www.wellnessnb.ca/resources/active-aging-in-nb/?fbclid=IwAR12qzp-TO_5GgrkQ6aWQ6sHYR2pYnxwfRxAeVQ9cvMofculuqgT83cWpmc




PRINCE EDWARD ISLAND

A number of kins on PEI met on June 13, 2018, and decided to officially form the PEIKA renamed Kinesiology

PEI. They were actively reaching out to individuals with a kin degree on PEI and inviting them to join and get

involved. They were taking submissions for board members for the PEIKA and hoped to vote on those soon.

At the end of 2018, Travis and Angelie, Kinesiologists from PEI, were still working at establish a new PKA and

also working at completing the paperwork to get registered.

Members of the UPEI Kinesiology Program and the PEI Kinesiology Association were celebrating National

Kinesiology Week last November 14th. Members of the Kinesiology Program have provided tours of the UPEI

Kinesiology research and teaching labs in the Steel Building, followed by a meet-and-greet with light

refreshments at the Fox and Crow in the WA Murphy Student Centre.






CKA representations with NHO and others Accomplishments

Differences between the CKA / ACK, CSEP and CATA :The CKA made available a document to attempt to help

and clarify the three professions of Kinesiologist, Exercise Physiologist and Athletic Therapist who are

becoming more distinct and differ from one another by their scope of practice, their educational requirements

for certification and their recognition by legal authorities and/or other organizations.

Thank you to the following NHOs who have participated in the 2018 National Kinesiology week by supporting

the event:

The CKA / ACK wishes to help the university community to communicate

with its affiliated kinesiologists. The new chronicle in the CKA eNewsletter will

eventually feature articles, abstract of research papers and other news from

CCUPEKA and from universities.

Only one chronicle was provided by Dr. Rene Murphy :The AGM of the Canadian Council of University Physical

Education and Kinesiology Administrators (CCUPEKA) took place in Thunder Bay, hosted by Lakehead

University, from June 18-21. There was very good discussion on accreditation standards, development of

advocacy pieces, a professional development session on conflict resolution as well as a presentation by the CKA

Executive Director. The new Executive was elected and Dr. Kerry Mummery (University of Alberta) will be

President for the 2018-19 year. The next.

The Executive Director of the CKA, France A, Martin attended the semi-annual meeting December 10-12, 2018

in Thunder Bay, ON:

o to open a channel of communications between both organizations and to collaborate in reaching out to

students. Both organizations see that there are lots of ways in which CKA and CCUPEKA can collaborate

and share information for our students (undergraduate, graduate and post-graduate) and for practicing

kinesiologists.

o to presenting CKA KinVision Strategic Plan and Action Plans including the new website KinStartUpKit.ca

dedicated to informing students, and discussions continued with the CCUPEKA group.

The CKA / ACK was represented by Hardip (Happy) Jhaj at 2 Exercise is Medecine

Canada (EIMC) meetings. Happy reported that the decision to approve that Kinesiologist be

given recognition for Level 1 (Personal trainer) and 2 (able to work with symptomatic clients)

has been delayed since one EIMC member has requested more information namely a Fact Sheet with the

following: Insurance benefit and coverage difference between Prolink and CSEP; Credentials, Scope of practice;

proof of practicum; cartology on density of Kins in each province.

The CKA / ACK also participated in EIMC Think Tank where a position paper will be presented to politicians

requesting changes-in-Law to legislated physical activities to help increase healthy lifestyle.

An action plan was established – short term, longer-term objectives. Thus, to be continued in the coming

months.





This year's CLHIA 2018 conference was held in St. John's Newfoundland on May 8-10th,

and played host to over 200 insurers and claims associates.

The CKA / ACK in partnership with OKA has participated in the tradeshow and

formally present as speaker of the presentation sessions, plenaries and special events.

They joined other NHOs such as the Canadian Massage Therapy Alliance, Canadian Chiropractors Association,

Ontario Association of Osteopaths and other healthcare professionals as exhibitors. It was a prime spot to meet

and greet CLHIA members. This event being a national event was in line with CKA / ACK 's commitment to raise

awareness of the profession by aligning organizations, such as CLHIA, with our goals.

CLHIA 2018 Conference – a CKA and OKA partnership - post event report was produced by Kathie Sharkey and

John Armstrong

Late 2018, preparation for the 2019 CLHIA MAY 7-9TH – VANCOUVER, BC, began. CKA/ PKAs partnership will

now be repeated annually. As governing bodies of Kinesiology in Canada, wish to guide, inform and influence

the decision makers of insurance companies. In the workshop titled "With a kin, you can…." Kinesiology

Services in extended health care benefit packages", the participant will be informed of the profession of

kinesiology, its practice and how we can help in managing claims for benefits reimbursed from major insurance

companies. What are the tools available to insurers to validate claims? Why should benefits be reimbursed?

How much can be saved from including physical activity as benefit in a plan?

Dr. Boushel, Professor and Director of the School of Kinesiology at UBC, will discuss: Why is exercise so

important for physical health? The intriguing, powerful biological effects of exercise on the body that promote

(and necessary for) health; What are the economic implications of physical inactivity? The population and

individual level data on physical activity/inactivity and the implications for the workforce/workplace; What

approaches can we take to promote wellness in the workplace? The change approaches needed in policy related

to healthcare, community and institutional levels and strategic initiative ideas in the workplace.

For the 2018NKW, new NHO relations were created with Osteoporosis Canada and the International Diabetes

Federation which put CKA on an international recognition level. A first in the history of CKA

WHO launches Global Action Plan on Physical Activity

In june 2018, WHO Director-General Dr Tedros Adhanom Ghebreyesus launched the

new "WHO Global action plan on physical activity and health 2018-2030: More active people for

a healthier world."

"Being active is critical for health. But in our modern world, this is becoming more and

more of a challenge, largely because our cities and communities aren't designed in the right

ways," said Dr Tedros. "We need leaders at all levels to help people to take the healthier step.

This works best at city level, where most responsibility lies for creating healthier spaces."

New Canadian report on Physical activity

A good opportunity for all of us to promote what Kinesiologist do

The Federal Government has just released a new 'Vision' for increasing physical

activity and reducing sedentary lifestyles, May 31, 2018. This is something all kinesiologists


http://apps.who.int/iris/bitstream/handle/10665/272722/9789241514187-eng.pdf

https://www.canada.ca/en/public-health/services/publications/healthy-living/lets-get-moving.html




should familiarize themselves with and recognize where they fit into the spectrum as the solution requires

participation by all health professionals.

The Common Vision - A Canada where all Canadians move more and sit less, more often. Being physically active

is key to good overall health and to preventing chronic disease. Levels of physical inactivity and sedentary living

among Canadians are critical issues in Canada.

THE 2018 PARTICIPATION REPORT CARD ON PHYSICAL ACTIVITY FOR CHILDREN AND

YOUTH "The Brain + Body Equation"

Canadian kids need active bodies to build their best brains. All kids deserve to

thrive in mind and body. But in order for them to reach their full mental, emotional and

intellectual potential, their bodies have to move to get the wheels in their brains turning.

The Report Card is the most comprehensive assessment of child and youth

physical activity in Canada.

2017 Annual Report

GLA:D™ Canada was pleased to announce the release of its 2017 Annual Report on

the Implementation and Outcomes of the GLA:D® Program in Canada. The report

summarized the highlights from inception to December 2017 on the community-based

education and exercise program for people with hip and knee osteoarthritis. Some highlights included: GLA:D™

Canada Training and Site Implementation: 14 courses for Health Care Providers (HCPs) • 61 sites implemented

the program by December 2017 in 5 provinces. The report broke down the data based on program

implementation by clinical sites and participant outcomes to date and these results are evident in that the

GLA:D® program has been successfully supporting people with hip and knee OA manage their symptoms,

improve their function and quality of life, and increase their physical activity.

Awareness and promoting the Profession New marketing tools for Kins distributed in Renewal & Continuing Education Status reminder

Once your dues were paid, the Canadian Kinesiology Alliance has forward Kins a Certificate of Affiliation which

certifies that they were recognized by your National Professional Association.

The CKA provided kins with simple tools to help increase their visibility and recognition as a Kinesiologist.

They were encouraged to promote their services, and kinesiology, by using the different kinesiology branding

tools made available to CKA affiliates. They were meant to be used to confirm client's next appointment

and used on your promotional material for Seminars, Clinics, Events, etc:

o Business Card: Ready to print after filling in the fields with name, email,

phone number

o KinBadge "With a kin, you can..." : Add to promotional material

o Designation Logo: "Affiliated Kinesiologist" or other : Add to email

signature, receipts, client appointment confirmation, etc

o Thank you Card: Send to clients to remind them of services, for tbirthday

wishes, or after having finished a program.

Knowing that this initiative will bring awareness to the profession of kinesiology, we thank


https://www.participaction.com/sites/default/files/downloads/the_participaction_report_card_on_physical_activity_for_children_and_youth_-_2018.pdf




all kins for their support,





News means of Communications Performance– SEO etc

Means distribution of communications:

o The CKA has implemented new means of communications in 2018: RSS link to website News & Blog

sections

o Created a Blog section on CKA Website

Website performance (2018 vs 2017): 74 814 vs.12 237 pageviews, 56 246 vs. 8765 unique users, 22 859 new

visitors and 14.8% returning visitors, 1m32s spent per page, 3m04s spend per session, most visited page:

Resources for Kins and Affiliation; 97.35% sessions are liked to FaceBook

Social Media (2018 vs 2017): – FaceBook: 2166 vs. 1911 followers, November re: KinWeek was very active: 9992

vs 10 991 reached by boosting Profile Frame and most action buttons used,

SEO Report - Marketing Campaign and NKW Reach

2018 2017 Highlights:

Reach

total 901 867 980 080 -8% Osteoporosis campaign 41 408

Press Media Total 689 943 938 700 -27% CKA FB pages 35 342

No of media interviews & articles 27 24 13% CKA Website 7 251

Social Media total 151 229 17 921 744% CKA Posts 18 098

Activities total 60 695 23 459 159% FKQ MonKinFB FKQ FB

FKQ activity

52 509 25 136 17 983

No of events organized 47 42 12% all activities (47) 9 400

NKW Website 3 331

CKA Blog Osteoporosis 1 047

Osteoporosis and Diabetes Campaign continues

The social media campaign launch in November with NKW has been successful in promoting kinesiology

through collaborative efforts with Osteoporosis and International Federation of Diabetes, and continues into

2019. The CKAhas invested more than $30,000 in 2018 towards marketing and communications campaigns for

Kinesiologists, specifically related to Osteoporosis and Diabetes including videos, social media graphics, social

media posts and blog articles published on the new CKABlog linked to an RSS feed.

Campaign assets produce:

o Osteoporosis: Blog texts and images, social media posts (15/months) and small videos (5), complete video

o Diabetes: Blog texts and images, social media posts (15/months) and small videos (5), complete video

o Osteoporosis: Google Ad campaign referencing 45 key words, FaceBook Ad campaign using video





Osteoporosis Campaign Results

In total:

o Engagement (Clicks on blog post & views of the 10-second video): 5,096

o Reach: 25,270 people

o Impressions: Our ads were seen 41,408 times

o Average cost per result: $0.11

o Amount Spent: $564.45

Insights: On Google ads, the top 3 keywords in English are “what is osteoporosis”, “osteoporosis treatment”

and “arthritis” – these keywords have contributed to 36% of the clicks we’ve received so far. While “osteoporose

traitement”, “traitement ostéoporose” and “osteodensitometrie” are the top 3 keywords in French, which have

contributed 88% of the clicks so far.

Web traffic increased by approx. 10 times more than the previous year and 3 times the number of people visited

the CKA website; there is high interest and people remain on the web pages for a significant time.

Cost was less than 1$/hit thus below the previous costs.

Success is due to visual creative material rather than digital posts

Next step would be to focus on FB and not use youtube ads as a test wasn't conclusive;

In 2019, we will set up to drive more conversions to "Find a Kin" section of Website.

Fact Sheet on Kinesiology in Canada

Produced to provide a brief overview of the Kinesiology profession. It includes information such as: Designation

Titles, Regulator & Professional Associations, Economic Impact, Membership, Demography & Location of

Practice, Titles, Scope of Practice, Services Offered by Kinesiologists, Training Level, Continuing Education

Requirements, Differences Between organization's

History of Kinesiology in Canada.

It's been a long time that one had taken a historical look back at the development of the profession of

Kinesiology in Canada and ultimately, culminating in the development of the CKA we can recognize that it has

actually happened in a relatively short period of time. The CKA / ACK Newsletter of 2000 was pulled out - the

History of Kinesiology in Canada and how it all began for CKA / ACK and one PKA at a time.

New Definitions & New Texts

One major challenge undertaken by the CKA was to review definitions and texts used to define the scope of practice, "what is kinesiology", "who are Kinesiologists", "where to find Kinesiologists" and "the structure of kinesiology across Canada".

The CKA is nearly finished the four major texts, and has worked hard to make sure they are "harmonized and inclusive" of kinesiology across Canada. The texts are to be used in the legislation process for PKAs, by Insurance companies to define the range within the scope of practice and as informative & promotional texts on websites.

Once finalized, the CKA Board of Directors will consult with stakeholders and invite PKAs to review them and send comments before making them final. These are designed as live texts as the profession evolve. PKAs may adapt them to meet their provincial laws and bylaws as long as the changes respect the basis of the text.

The new texts will be available 2019





Professional Designation: Goal to reduce confusion!

Across Canada there is a wide range of terms used to represent professional kinesiologists, this causes

ambiguity and confusion to the public, insurers and health professionals.

For example, the following terms are used across our country:

Practicing (BC), Professional (AB), Registered (MB & ON), Accredited

(QC), Certified (NB and NL), Affiliated (NS, PEI, SK, CKA).

The CKA's Strategic Plan states a goal to promote kinesiology across Canada. Therefore, the CKA has had an

open discussion with PKAs to reduce the number of professional titles of Kins to two: one when legislated and

one when not legislated. Following up to the discussion, the CKA BOD met in January and considered the

positions of each PKAs as per information gathered on how this would affect them, their bylaws or any

provincial laws restrictions.

The Board of Directors has gained the support of PKAs to use the designation title "Kinesiologist" without any

qualifiers where possible, and with a qualifier when bounded by their Bylaws or Provincial Laws, for example to

distinguish membership categories.





Events KinGames –

KINmunity! 2018 Kin Games, March 22nd to 24th 2018 in Edmonton's University of Alberta

Major gold sponsor of Academic Challenge in partnership with PKA, Hexfit with 650 thundersticks baring PKA

and CKA logos, Career Fair tradeshow and official speaker at the Career Fair and Conferences of

KinStartUpKit.ca

NHFD

2018 NHFD was held with no PR campaign. CKA had no means to measure if Kins have used the marketing tools

made available.

The CKA invited Kins to Get Ready to GET UP, GET OUT and GET ACTIVE on National Health and Fitness Day,

Saturday June 2nd, 2018, by organizing an event, to reach out to meet people ready to be active. Kinesiologists

across Canada joined in activities in their communities. Promotional material could be found on CKA Website.

This year there was a shift in momentum, for NHFD, a grassroots movement to make Canada the fittest nation

on earth. With 407 communities who have proclaimed the first Saturday in June, NHFD, or otherwise supporting

the initiative, there has been an increase of over 30% in support for the movement. More than 80 municipalities

organized events. Where were the Kins? Hopefully being involved in the 10 of Alberta, 16 in British Columbia, 5

in Manitoba, 30 in Ontario, 6 in Quebec, and up to 3 in Nova Scotia, Saskatchewan and Newfoundland.

National KinWeek - November 12-18 2018

This year's National Kinesiology Week was officially added to the Canadian

Government's Health Promotions Calendar of Events.

The new NKW branding was also launched. Hexfit Solutions' website has remained the

designated Kin Week website and has been an important promotional tool for

Kinesiologists to promote their events.

The 2018 National Kinesiology Week presented by Hexfit was in support of Osteoporosis Month and World

Diabetes Day (IDF), and was supported by ParticipAction, GLA:D™ by Bones & Joints, CCUPEKA, EIMC and was

in collaboration with BCAK, AKA, MKA, OKA, FKQ, NBKA, NLKA.

NKW reached 1 million people for a second year in a row.

CKA acknowledged the Let's Get Moving report, the latest initiative from the Government of Canada to create a

common goal where all Canadians move more and sit less, more often, and acknowledged the ParticipACTION

Report

Some significant results:

o Theme: "Move better, live better" The 2018 NKW Campaign supported November Osteoporosis month

and November 14th World Diabetes Day, bringing awareness of Kinesiology in performing community

outreach activities in November.

o Activities: 47 activities (12% increase from 2017) carried out by Kinesiologists and eight PKAs: meetings,

seminars, webinars, physical activities and much more highlighting the initiative and the creativity of

Kinesiologists when it comes to make the world "move".


https://www.canada.ca/en/health-canada/services/calendar-health-promotion-days.html




o Public Relation Campaign: 27 interviews, mainly from Radio (22), TV (1) and Web (4). (13% increase from

2017)

o Other initiatives included a successful Social Media Campaign, a library of Videos and Graphics, Website

accessible toolkit and event calendar and eblasts to over 3800 Kinesiologists

Our thanks extend to all KinWeek participants and to the following groups for their active and ongoing

participation throughout the process:

o Hexfit – official presenter of National Kinesiology Week

o Kinesiologists that have organized activities, and for some, more than one!

o Provincial Kinesiology Associations (8)

o International Diabetes Federation and Osteoporosis Canada

o ParticipAction, EIMC, CCUPEKA, GLA:D, Mobility Tape

o Universities: Winnipeg MB, Royal Mount AB, Moncton NB, McGill University

The CKA also partnered with UpHouse Inc as Social Media/Marketing Campaign and Ah! Com as Public

Relations Consultant, Sophie Allard, APR

Publication of abstract & articles Science of Kin + R&D + Partners helping Kins

See a detailed list of communications and others distributed to the Kins and rate of successful reach (opening

rate) in the Appendix of this document: 2018 List of publications and communications with Affiliated Kins

Awareness – Events : 8 mass mailing email to Kins : NHFD 62%, NKW Prep 48%, NKW Day 30%, (4 issues x 2

languages) were sent

eNewsletter: 8 issues to kins, NHO and Partners : average of 38% opening rate, (4 issues x 2 languages)

Better tools to Kins from Partners: 8 mass mailing email to Kins: 39% (4 issues x 2 languages)

Science of Kinesiology: 16 articles (8 issues x 2 languages)

See a detailed list of List of articles provided to Kins in the Apendix of this document

R&D Kin Business & Development Differences between Insurance Coverages offered by PROLINK vs. CSEP, CATA, KinInsurance.ca

To help Kinesiologists in understanding the difference between the insurance programs offered on the market,

CKA / ACK produced a document that highlights of a brief analysis of Insurance Programs offered by CKA / ACK

vs CSEP vs CATA vs. KinInsurance.ca

CSEP Insurance Programs vs. CKA (PROLINK) 1. CSEP bundles insurance premiums into their membership fees

vs. CKA and PKAs which separate insurance through PROLINK for greater transparency. 2. CSEP does not

automatically include coverage for Kinesiology. It is an optional package to be purchased for $85 in addition to

the standard PLI coverage costs included in CSEP membership: For example, $2M...

Kin Insurance Program (Prolink-Trisura) – Additional Coverage for Students

PROLINK Trisura has extended the program to Student with at least 2 years of university training in Kinesiology to

access an Insurance Coverage supervision to include supervision/oversight of rehab assistants, namely rehab

assistants, physical therapy, occupational therapy





How a Kin Can Help Clients Get Reimbursed? – New website section

Kinesiologists work in many different settings and provide a variety of services. Legislation of health services is

different from one province to another. The context in which Kins are providing services helps determine the type of

documentation required and how invoices are prepared and submitted.

In a new section of CKA / ACK 's website, Kin can now find information on who can issue receipts, what should be on

receipts, what to tell clients when they request Kin’s help in getting kinesiology services reimbursed

Insurer and Claims managers are now verifying the status of Kinesiologists before accepting to reimburse the client

for the Kin services. Another success in raising awareness and credibility to our profession.

Guide to Legislation

The CKA Strategic Plan included many tactics to raise awareness about kinesiology in Canada. Many of these tactics

were linked to the Kinesiologists becoming regulated health professionals in as many provinces as possible. For

example, in order to have taxes removed from kinesiology services, kinesiologists must be legislated in at least 3-5

provinces. With this in mind, the CKA R&D Committee decided to create a Guide to Legislation that will be provided

to PKAs.

This guide will include information and steps to begin the process of regulation in each province. This project will be

ready for publication in late spring 2019. The purpose of this Guide is to offer PKAs a practical guide in which, for each

province, with a step-by-step plan to legislation, including a list of governmental agencies and ministers to contact,

sample letters to use, and information to successfully begin a legislation process in each province (which could take

between 5 to 10 years).

The CKA has mandated the Armstrong Group to create a Guide to Legislation in conjunction with CKA's

#KinVision2022 Strategic Plan to develop services and programs that enhance the capacity of Provincial Kinesiology

The CKA Launched a New Tool for Students

On March 21st, 2018 – As part of the 2018 KinGames –

Kinesiology Games - from March 22nd to 24th in Edmonton's

University of Alberta, the CKA / ACK launched #KinStartUpKit ,

a website dedicated to helping students of Kinesiology and

Physical Activity as they enter the work force or continue further studies. That's why #KinStartUpKit is a great tool

for undergraduates and graduates to get started as Kinesiologists. The CKA / ACK, together with its partner Hexfit

Solutions, invited students to take the time to better understand how Kinesiology is practiced in Canada and thus

help students achieve their career goals.

Advocacy CURRENT LEGISLATION

Many Kinesiologist have been watching, with interest, developments by the Ontario Government and particularly

those impacting the field of health care. For some time prior to the provincial election COKO was made aware that

the Ministry of Health and Long-Term Care intended to implement a major "modernization" of the legislative and

regulatory framework governing health care professions. Work has been underway in the Ministry for many months

researching models of governance in other jurisdictions. Certainly, it was the intent to achieve a model of governance

for health care professions which would increase accountability, simplify regulation, reduce the overall costs of

governance and provide a variety of regulatory levels for professions. It also indicated that the number of regulatory

colleges (26) seemed excessive especially in comparison to other jurisdictions.


http://www.kinstartupkit.ca/




As we look towards the future, there will be changes in the structure of the College of Kinesiologists of Ontario along

with other health profession regulators, it is our hope that these changes do not impact the fact that Kinesiology is a

legislated profession. CKA supports OKA and COKO in their efforts to work on behalf of Kinesiologists

Administration & Finances Accomplishments

Revenue has increased in a total of 18% coming from increased sponsorships and membership dues; total

expenses increased of 32% mainly because of the new Marketing Campaign; operating expenses increased of

11% reasonable. A deficit of 11 722$ all inclusive but showing a profit of 15 488$ in operations – an indication of

good management practices. Amortization of websites over 3 years into 2nd yr. Membership revenues up 15,9%

at 152 325$; sponsorship revenues are up 61%.

TD Meloche still supported CKA in its original 45 000$ sponsorship over 5 years but are re-evaluation the

success of this program vs. all affinity program at TD and will most likely reduce its participation from 2020 on.

In addition to participating in the Affinity program, Hexfit has invested 3000$ in KinWeek as a sponsor

NEW SOURCES OF REVENUE & PARTNERSHIP

New Sponsorship Partnership: MOBILITY TAPE has signed a financial commitment of 15 000$ over 3 years

Two New Partnerships: POLAR and MOBILITY TAPE have joined the Affinity Program offering preferred

rate/rebate of 20$ to Kins and 10% remittance to CKA shared with PKAs.

New job opportunities section on cka.ca : Where to Begin my Job Search? - Ad placement

New ad opportunities section on cka.ca : Continuing Education – Ad placement

New CKA Boutique opened on June 1st: the online CKA Boutique offers the best to kinesiologists! The Canadian

Kinesiology Alliance partners with companies that respect CKA values and have common elements in their

respective missions. Companies have the opportunity to network, communicate and build brand awareness

within the kinesiologist community.The CKA is proud to offer you preferential rates on products and services

from its partners in order to help you in your practice of kinesiology. Take advantage of discounts.





Thank you To all members of standing and working committees, partners and sponsors

Board of Directors Hardip (Happy) Jhaj, Minda Chittenden, Jake Watson, Kathlyn Hossack, Kathie Sharkey, Serge Bourdeau, Murielle Grangeon, Kendra Cooling,Marki Wong, Angelie Carter, Des Martin, Matias Golob, Marie-Claude Leblanc.

Standing Committees : Governance, Nomination, Finance & Audit, Board of Directors, President's Round Table Forum: Marie-Claude Leblanc, Kathie Sharkey, Minda Chittenden, Kendra Cooling, Mat Golob, Serge Bourdeau, Angelie Carter, Kathlyn Hossack, Jake Watson, Daryl Reynolds,Stuart Moulton, Valérie Lucia , Sabrina Francescut , Ashley Hiscock , Sarah Clarke , Jacob Pruden, Murielle Grangeon, Marki Wong, Angelie Carter, Hardip Jhai , Gerren McDonald

Working Committees: Communications & R&D: Jake Watson, Kendra Cooling, Kathlyn Hossack, Kathie Sharkey(OKA), Chelsey Clarke (ON), Kaitlyn Janzen (MB), Leanne Smith (ON), Amy Syed (ON), Charmi Lad (ON) , Rachel Robertson, Heather Gareau-Miller, Amanda Bradshaw (BC), Sylvia Hui (BC), Des Martin, Matias Golob, Serge Bourdeau, Daryl Reynolds (BCAK), Jean-Philippe Tessier (Qc), Stephen Maniscalco (ON) Sanja Schreiber, Murielle Grangeon, Marki Wong

eNewsletter: Editors/Collaborators: Jake Watson, France A. Martin, Des Martin, Kathie Sparkey, Leanne Smith, Minda

Chittenden, John Armstrong, Stuart Moulton, David Dulude, Muriel Ouaknine





The Future of Kinesiology From the newly revealed #Kin2022Vision Strategic Plan, CKA/ACK , having identified the areas for growth and

development, has begun to work closely with its stakeholders, Affiliated Kinesiologists and Partners in making

the best future for kinesiology.

As the CKA / ACK turns this strategic plan into an action plan, it will be faced with challenges and significant

limitations. For example, CKA / ACK will continue to support PKAs in their effort to become legislated but can

only act as a hub of information for the PKAs. To achieve its objectives, the CKA / ACK will require a strong

collaboration from the PKAs, especially when actions must be initiated at the provincial level. The CKA / ACK

will continue to increase public awareness of the kinesiology profession, create more partnerships and links

with other National Health Professions, and encourage the public to request kinesiology services. By 2022, the

public will recognize the profession in stride with other entities. For this to be successful, Kinesiologists must

get involved in their communities – one small step at a time for kinesiology, one giant leap for our profession!

2019 Action Plan

The CKA/ACK is very pleased to report that wheels are in motion, and picking up speed, as we head towards

achieving the 2nd year of the KinVision2022 Strategic Plan 2019 to do list.

Two action plans were drafted from the #KinVision2022 Strategic Plan in the 2 sectors of Communications and

Research & Development:

2019 NKW

Tradeshow Material Production

SEO Social Media (SM) Report

Seminar for directors and PKAs: Media,

Governance, Conflict of Interest

Podcast Production

Matrix of Kin Specialists

Instagram Accounts: CKA, "Withakin,youcan"

List of University Liaison contacts to promote to

(KinStartupKit.ca)

Producing material/articles for: CKA Blog,

Podcasts, eNewsletter, SM accounts (FB, Linked-

in, Twitter, Instagram)

NHO Relations: Continuing: EIMC, CCUPEKA,

CLHIA, Kin Games, Diabetes; New NHOs:

Canadian Mental Health Association, Canadian

Pain Society, Canadian Task Force on Preventive

Health Care, Canadian Cancer Society

Seek/Research Government funding (grants, etc)

Guide to Legislation

Sponsor Kit

Survey Kins on Sponsors

Boutique: How to ensure Kins use it

List of insurance companies to approach

Study possibility of an Annual Canadian Kin

Conference

Website development: One stop shopping to

include token with Prolink, Small PKA website

solution, Membership requirements for Foreign

applicants



2679 Alta Vista Drive, Suite 419, Ottawa ON K1V 5T7


Financial Statements 2018





APPENDIX


2018 List of publications and communications with Affiliated Kins

List of articles provided to Kins

2018 List of publications and communications with Affiliated Kinesiologists :

Type Name Date No of contacts

Opening rate

Awareness - Events

CKA invites Kins to get ready for NHFD -

One month to June 2nd 2018, NHFD

https://newsletters.membogo.com/

May 02 18 2336 1470 (62.93%)

Awareness - Events

L'ACK invite les Kins à se préparer pour la Journée nationale de la santé et condition physique 2018 -

Un mois avant la JNSCP - 2 juin 2018


May 02 18 839 521 (62.1%)

Awareness - Events

eInvitation - Semaine nationale de la kinésiologie – Préparatifs - Soyez prêts! Voici des outils pour promouvoir vos services, votre événement et la kinésiologie en générale


Oct 12 18 922 450 (48.81%)

Awareness - Events

eInvitation - 2018 National Kinesiology Week Preparations - Get ready! Here are tools to promote yourself, your event and kinesiology

https://newsletters.membogo.com/static/n/nhY4gY4dxEUxDe6hQoHBEUgP

Oct 12 18 2395 1157 (48.31%)

Awareness - Events

Launch of The 2018 National Kinesiology Week - Move Better, Live Better!

https://newsletters.membogo.com/static/n/nPIrApDJNTnT2AGNKcgvAxRH

Nov 12 18 3965 1114 (28.1%)

Awareness - Events

Lancement - Semaine nationale de la kinésiologie 2018

Mieux bouger pour mieux vivre!


Nov 12 18 926 304 (32.83%)

Awareness - World Diabetes Day - A CKA Partner to help Kins Nov 14 18 3957 827 (20.9%)

KW

Day

30%

KW

Prep

48%

NHFD

62%


https://newsletters.membogo.com/static/n/nwXlfQg7YpjR8Gx4rs3pXGFk

https://newsletters.membogo.com/static/n/nYYc7TRJCBjaqxt66TdhrnTo

https://newsletters.membogo.com/static/n/nSCMDk3SePSKqFaKLD8RfBpp





https://newsletters.membogo.com/static/n/n28HT0wqr74Oem0LXsAB4dK0




Events https://newsletters.membogo.com/static/n/nJJ8vwyAy3cUVHLKj5mmmBTt

Awareness - Events

Journée mondiale du diabète

Un partenaire de l'ACK en appui aux Kinésiologues

https://newsletters.membogo.com/static/n/n4EfW88TIHenPSbEhHXopY

Nov 14 18 927 234 (25.24%)

CKA eNewsletter

CKA eNewsletter - Spring 2018

https://newsletters.membogo.com/static/n/nMgNMkj52tM7g0AbDjWhTMG3

Mar 29 18 2833 1132 (39.96%)

CKA eNewsletter

eBulletin de l'ACK - Printemps 2018

https://newsletters.membogo.com/static/n/nAq2eVOK2vJ6yxanmC3gCTL

Mar 29 18 841 383 (45.54%)

CKA eNewsletter

CKA eNewsletter - Summer 2018


Jun 27 18 3242 1230 (37.94%)

CKA eNewsletter

eBulletin de l'ACK - Été 2018


Jun 27 18

905 441 (48.73%)

CKA eNewsletter

eBulletin de l'ACK - Automne 2018

https://newsletters.membogo.com/static/n/n64ApPlCuWWRFjcLleMVUS54

Sep 28 18 924 390 (42.21%)

CKA eNewsletter

CKA eNewsletter - Fall 2018


Sep 28 18 3953 798 (20.19%)

CKA eNewsletter

CKA eNewsletter - Winter 2018


Dec 07 18 4197 1171 (27.9%)

CKA eNewsletter

eBulletin de l'ACK - Hiver 2018


Dec 07 18 974 385 (39.53%)

Providing better tools to Kins - Partners

Une bande innovante qui aide à réduire les temps de réadaptation et à rester actif - Mobility Tape offre un tarif préférentiel aux affiliés de CKA - Directives de commande

https://newsletters.membogo.com/static/n/nwi8jIpIuiBhYnta0b50Nnd5

May 11 18 838 456 (54.42%)


An innovative tape for Kinesiologists to help reduce rehab times and support active people - Mobility Tape at a preferred rate for CKA Affiliates - Order Instructions


May 11 18 2407 1138 (47.28%)

Better

tools to

kin

from

partner

38.9%

eNews

letter

38%

(48%

to

20%)


https://newsletters.membogo.com/static/n/nJJ8vwyAy3cUVHLKj5mmmBTt

https://newsletters.membogo.com/static/n/nJJ8vwyAy3cUVHLKj5mmmBTt

https://newsletters.membogo.com/static/n/n4EfW88TIHenPSbEhHXopY





https://newsletters.membogo.com/static/n/nn3FTMBBhyH8f5c6UYnUwJ7c

https://newsletters.membogo.com/static/n/nN832KGdRgP3Y3wybhIG6Eh



https://newsletters.membogo.com/static/n/n5o34LLsHeg7Y86XpydJ1v6

https://newsletters.membogo.com/static/n/nJi7JUi0P38UwTq0QUuA85fV

https://newsletters.membogo.com/static/n/nuoL7TLbfK3MkAcMgKS00huK

https://newsletters.membogo.com/static/n/nwi8jIpIuiBhYnta0b50Nnd5

https://newsletters.membogo.com/static/n/nepqsuKEtuqmwHqYenCA08





“Listening to your body is one thing, understanding what it is telling you is an altogether different story”:- The Canadian Kinesiology Alliance proudly announces a partnership with POLAR.


Jun 01 18 2403 931 (38.74%)


« Écouter son corps est une chose, comprendre ce qu'il nous dit en est une autre » : - L’Alliance canadienne de kinésiologie est fière d'annoncer un partenariat avec POLAR.


Jun 01 18 838 314 (37.47%)


The CKA BOUTIQUE is now open!


Jun 01 18 2403 978 (40.7%)


La BOUTIQUE de l'ACK est maintenant ouverte!


Jun 01 18 838 322 (38.42%)


Un partenaire de l'ACK en appui aux Kinésiologues – Mobility Tape

https://newsletters.membogo.com/static/n/n5Uq7BPAPbfutE5nJGk7IAJO

Oct 26 18 924 268 (29%)


A CKA Partner to help Kins - Mobility Tape


Oct 26 18 3974 1015 (25.54%)

List of articles provided to Kins :

Type Name Date

Partners The One Stop for Auto Claims Advice, Vehicle Repairs, and Rentals

Le centre auto pour obtenir des conseils sur votre réclamation, faire réparer votre véhicule et obtenir une auto de location

www.tdassurance.com/affinity/cka

Sept 28 18

Partners Hexfit launches a new aid for research

Hexfit lance une nouvelle aide à la recherche http://hexplorations.com/fr/

Jun 27 18

Partners Cyber & Privacy Risks: what Canada’s Kins need to know! From PROLINK Dec 2018


https://newsletters.membogo.com/static/n/ntW4Y8gRSgbCQNVPR3ILvpx

https://newsletters.membogo.com/static/n/n2THNhA5hWcj444bhmSvW1GI

https://newsletters.membogo.com/static/n/nUeudXR0K8wD2NDhmsim08e

https://newsletters.membogo.com/static/n/nr42GEEaeXvhFDBvoKDryJuh

https://newsletters.membogo.com/static/n/n5Uq7BPAPbfutE5nJGk7IAJO

https://newsletters.membogo.com/static/n/nOwCR2FsoqOXFGKCbNX1oECO

https://www.tdassurance.com/affinity/cka

http://hexplorations.com/fr/




Science of Kinesiology

Sedentary Behavior and Depression

https://www.humankinetics.com/products/all-products/Sedentary-Behavior-and-Health

La condition physique liée à une réduction de près de 90% du risque de démence

Mar 29 18


Titre: Exercise Early and Often: Effects of Physical Activity and Exercise on Women's Bone Health. Troy KL, et al. Int J Environ Res Public Health. 2018.

Faites de l'exercice le plus tôt et le plus souvent possible: effets de l'activité physique et de l'exercice sur la santé des os des femmes -

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5981917/

Dec 07 18


The Effect of Training Intensity on VO2max in Young Healthy Adults: A Meta-Regression and Meta-Analysis.

https://newsletters.membogo.com/ckfinder/core/connector/php/connectoimage/company/CPYqCPtn1Wxyx4LOeS2QlIc/files/Article%20-%20The%20Effect%20of%20Training%20Intensity%20on%20VO2max%20in%20Young%20Healthy%20Adults.pdf

Effet de l'intensité de l'entrainement sur le VO2max de jeunes adultes en santé; une méta-analyse

https://newsletters.membogo.com/ckfinder/core/connector/php/connectoimage/company/CPYqCPtn1Wxyx4LOeS2QlIc/files/Article%20-%20Effet%20de%20l%E2%80%99intensit%C3%A9%20de%20l%E2%80%99entrainement%20sur%20le%20VO2max%20de%20jeunes%20adultes%20en%20sant%C3%A9.pdf

Sept 28 18


Tendons attach muscles to bones. Simple enough, right? Well... kind of... not really!

https://newsletters.membogo.com/ckfinder/core/connector/php/connectoimage/company/CPYqCPtn1Wxyx4LOeS2QlIc/files/Article%20-%20Tendon%20Function%20and%20DYSfunction.pdf

Les tendons attachent les muscles aux os. Assez simple, non? Eh bien ... en fait ... pas vraiment!

https://newsletters.membogo.com/ckfinder/core/connector/php/connectoimage/company/CPYqCPtn1Wxyx4LOeS2QlIc/files/Article%20-%20Fonction%20tendineuse%20et%20DYSfonction.pdf

Sept 28 18


TAPING - But which tape is best to choose?

Sept 28 18


https://www.humankinetics.com/products/all-products/Sedentary-Behavior-and-Health




Le "TAPING" 6 bandes testées!

https://www.youtube.com/embed/uk3sTwtz3z0


Effects of Task Difficulty on Kinematics and Task Performance during Walking Workstation Use

Translational Journal of the American College of Sports Medicine: June 1, 2018 - Volume 3 - Issue 11 - p 74–84, Harry, John, R.1; Eggleston, Jeffrey, D.2; Dunnick, Dustin, D.2; Edwards, Hannah2; Dufek, Janet, S.2

https://s1.membogo.com/company/CPYAqmN6sA5dtX7Tfy3DpJ0b/asset/files/Abstract%20articles%20and%20other%20publications/Effects%20of%20Task%20Difficulty%20on%20Kinematics%20and%20Task%20Performance%20during%20Walking%20Workstation%20Use.pdf

Effets de la difficulté de la tâche sur la cinématique et les performances de la tâche lors de l'utilisation du poste de travail mobile

Jun 27 18


Effectiveness of workplace interventions in return-to-work for musculoskeletal, pain-related and mental health conditions: an update of the evidence and messages for practitioners

https://s1.membogo.com/company/CPYAqmN6sA5dtX7Tfy3DpJ0b/asset/files/Effectiveness%20of%20workplace%20interventions%20in%20return%20to%20work%20for%20musculoskeletal.pdf

Efficacité des interventions en milieu de travail au retour au travail pour les troubles musculo-squelettiques, liés à la douleur et à la santé mentale: mise à jour des preuves et des messages pour les praticiens

https://s1.membogo.com/company/CPYAqmN6sA5dtX7Tfy3DpJ0b/asset/files/Effectiveness%20of%20workplace%20interventions%20in%20return%20to%20work%20for%20musculoskeletal.pdf

Mar 29 18


Physical Fitness Tied to a Nearly 90% Reduction in Dementia Risk

https://newsletters.membogo.com/ckfinder/core/connector/php/connectoimage/company/CPYqCPtn1Wxyx4LOeS2QlIc/files/Physical%20Fitness%20Tied%20to%20a%20Nearly%2090%25%20Reduction%20in%20Dementia%20Risk.pdf

La condition physique liée à une réduction de près de 90% du risque de démence

https://newsletters.membogo.com/ckfinder/core/connector/php/connectoimage/company/CPYqCPtn1Wxyx4LOeS2QlIc/files/Physical%20Fitness%20Tied%20to%20a%20Nearly%2090%25%20Reduction%20in%20Dementia%20Risk.pdf

Mar 29 18


https://journals.lww.com/acsm-tj/pages/currenttoc.aspx

https://journals.lww.com/acsm-tj/pages/currenttoc.aspx








CKA/ACK

November 20, 2018

Summary

The CKA led the development of short social videos, blog posts and social media posts to introduce the ways a kin can help

people move better to live better with osteoporosis. Google text ads and Facebook were chosen to promote the campaign.

Metrics:

English Version:

Budget Results

(clicks)

Reach

(# of people

who saw the ad)

Impressions

(# of times the ad

was viewed)

Cost per

result

Amount Spent

Google Ads $10/day 118 -- 5,258 $0.78 $91.51

Facebook

Carousel ad (blog)

$15/day 573 7,561 9,856 $0.21 $117.72

Facebook

(video)

$10/day 2,448

(10s video

views)

10,368 12,359 $0.03 $62.98

Sub-total -- 3,139 17,929 27,473 $0.09 $272.21





French Version:

Budget Results

(clicks)

Reach

(# of people

who saw the ad)

Impressions

(# of times the ad

was viewed)

Cost per

result

Amount Spent

Google Ads $24/day 89 -- 1,087 $1.30 $115.90

Facebook

Carousel ad (blog)

Using ad

set budget

337 3,589 6,341 $0.34 $113.53

Facebook

(video)

$10/day 1,531

(10s video

views)

3,752 6,507 0.04 $62.81

Sub-total -- 1,957 7,341 13,935 $0.02 $292.24

In total:

- Engagement (Clicks on blog post & views of the 10-second video): 5,096

- Reach: 25,270 people

- Impressions: Our ads were seen 41,408 times

- Average cost per result: $0.11

- Amount Spent: $564.45

Insights:

- On Google ads, the top 3 keywords in English are “what is osteoporosis”, “osteoporosis treatment” and

“arthritis” – these keywords have contributed to 36% of the clicks we’ve received so far. While

“ostéoporose traitement”, “traitement osteoporose” and “osteodensitometrie” are the top 3 keywords in

French, which have contributed 88% of the clicks so far.

The plan for the future

This campaign will continue to run through January, with ads monitored and reviewed for performance to generate the

best results.


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