2018 advertising specsmediasource.actonservice.com/acton/attachment/10574... · • please provide...
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2018 ADVERTISING SPECS
Print Ads
School Library Journal Magazine
Submission InformationRequired fi le format for print advertising is PDF/x1a2001 with compatibility set to Acrobat 4 (PDF 1.3). File dropoff location: www.mediasourceads.comNote: SLJ prints at 133-line screen. Artwork resolution must be 300 dpi at 100%. For technical questions, please email JoAnn Powell at [email protected]
Aisle by Aisle Coupon BookFull Page*Live Area/Safe-Zone 5.75” x 9.75” Bleed 6.75” x 10.75” Trim 6.5” x 10.5”*Add 1/8” bleed outside the trim area on all sides. Keep live area 3/8” inside the trim on all sides.
CouponLive Area/Safe-Zone 5.5” x 3”
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Spread*Live Area/Safe-Zone 15” x 9.75”Bleed 16” x 10.75”Trim 15.75” x 10.5”*Add 1/8” bleed outside the trim area on all sides. Keep live area 3/8 inside the trim from the outside edges and 1” from the gutter.
Full Page*Live Area/Safe-Zone 7.125” x 9.75”Bleed 8.125” x 10.75”Trim 7.875” x 10.5”*Add 1/8” bleed outside the trim area on all sides. Keep live area 3/8 inside the trim on all sides.
1/2 Horizontal*Live Area/Safe-Zone 6.75” x 4.75”Bleed 8.125” x 5.5”Trim 7.875” x 5.375”*Add 1/8” bleed outside the trim area on left, right , and bottom edges. Keep live area 9/16 inside the trim on left, right , and bottom edges.
1/3 Vertical*Live Area/Safe-Zone 2.125” x 9.75”Bleed 2.875” x 10.75”Trim 2.625” x 10.5”*Add 1/8” bleed outside the trim area on all sides. Keep live area 1/4 inside the trim on all sides.
1/2 IslandLive Area/Safe-Zone 4.4375” x 7.25”
2/3 VerticalLive Area/Safe-Zone 4.4375” x 9.75”
1/3 SquareLive Area/Safe-Zone 4.4375” x 4.75”
1/6 VerticalLive Area/Safe-Zone 2.125” x 4.75”
Submission InformationBranded content should be sent to: [email protected] [Subject line should include: Client Name, Ad Positioning (i.e. SLJ Extra Helping, Branded Content), Run Date(s), and clickthrough URL]
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SPONSORED BY CREDO REFERENCE
Taking on Fake News in First Year Experience and Beyond
Fake news and misleading websites affect students’ information consumption, but how can librarians help them make sense of online content in the research workfl ow? FYE programs provide an opportunity to teach students digital and information literacy skills. Engaging instruction and innovative tools can help students learn to avoid non-credible resources.
Discover activities librarians are using…
Branded Content
Newsletter Columns• Please provide fi nal image, headline text (65 character maximum ), body text (25-50 words), call to action, and URL linking
to your content at least 5 business days prior to “live” date. Call to action must be relevant to the content type contained in the
URL provided (i.e. “Watch Video”, “Read More”, “Download the Report”, etc.)
• If ad materials are not received within 10 business days of deployment time, placement may be rescheduled.
• Image must be .GIF, .PNG, or .JPG and sized at 140x140px.
• Body text must be 25-50 words. Text exceeding 50 words may be cut or reworded.
• Please provide only one URL linking to relevant content. Multiple URL’s may be subject to additional fees.
Newsletter Column Example
Social Media• Please provide fi nal image or video url, text (25-50 words), and URL linking to your content at least 5 business days prior to “live” date.
• If ad materials are not received within 10 business days of deployment time, placement may be rescheduled.
Facebook PostImage Dimensions 1200 x 630px Text 25-50 Words
Twitter PostImage Dimensions 1024 x 512px Text 140 Characters (includes link)
LJS Editorial Policy - Content Standard for Sponsors*The objective of LJS’s Content Standard for Sponsors is to make sure that the difference between promotional content and educational content is transparent and that there is no sponsor infl u-ence or pressure on LJS’s objective, unbiased, and independent position management. Branded/custom content is intended to inform readers and participants on best-practices, innovations, different approaches to old and new problems, and examining balanced perspectives on the most critical challenges we face. We do not accept any content that, explicitly or implicitly, intends to promote a product or service of the sponsor. Acceptable content includes how-to tips, strategies, techniques, case-studies, and analysis on a given topic. *All branded content is subject to review according to the LJS editorial Policy. Changes may be requested prior to deployment.
Link to relevant content on your website
Banner Ads
WebsiteInterstitialDimensions 640 x 480px Maximum Size 80kb
Ticker Dimensions 920 x 25px Maximum Size 60kb
LeaderboardDimensions 728 x 90px Maximum Size 60kb
Medium RectangleDimensions 300 x 250px Maximum Size 60kb
Half PageDimensions 300 x 600px Maximum Size 60kb
SkyscraperDimensions 160 x 600px Maximum Size 60kb
Submission InformationWebsite and newsletter banner ads should be sent to: [email protected] [Subject line should include: Client Name, Ad Positioning (i.e. SLJ.com, Boombox), Run Date(s), and clickthrough URL]
NewslettersNews BannerDimensions 640 x 120px Maximum Size 60kb
Medium RectangleDimensions 300 x 250px Maximum Size 60kb
SKYSCRAPER
MEDIUM RECTANGLE
LEADERBOARD
HALF PAGE
TICKER AD
• We accept .GIF, .PNG, or .JPG format (Flash fi les will not be accepted).
Note: Some email clients will only display the fi rst frame of animated GIFs).
• Final ad fi le may not exceed 60KB. Banner ads over 60KB may be rejected or resized.
• A click-through URL is required for each ad position, and should not be an email address.
• Materials are due 10 business days prior to “live” date or may be subject to rescheduling.
MEDIUM RECTANGLE
NEWS BANNER
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Dedicated Email
Submission InformationHTML, images, and a subject line should be sent to: [email protected][Subject line should include: Client Name and Run Date(s)]
• Maximum file size (includes images): 100KB
• Maximum layout width: 728 pixels
• Subject line required: 80 characters max; no “FREE!,” exclamation points or all caps.
• All CSS should be embedded inline CSS. No separate style sheets or CSS header blocks.
• Full-size image layouts permitted, but text-and-image layouts preferred for better open and click-through rates.
• Please do not use “<if!>” blocks.
• Please avoid “<div>” and “<p>” elements for e-mail software compatibility reasons.
• Performance of <map> elements and “line-height” tags cannot be guaranteed.
• No Flash, Java, JavaScript, Active X, or automatic downloads.
• All images must be .GIF, .PNG, or .JPG, and be served from the advertiser’s server.
• Animated GIFs discouraged, for e-mail software compatibility and size reasons.
• Creative (full file in HTML format) not received at least 5 business days prior to deployment date/time may result in rescheduling. Creative not received with 48 business hours will be rescheduled.
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Content Marketing Solutions
Contact
David GreenoughGM/Group PublisherEmail: [email protected] Tel: 646-380-0747
Roy FuttermanAdvertising DirectorEmail: [email protected] Tel: 646-380-0718Fax: 646-380-0758
Alabama, Connecticut, Delaware, Florida, Illinois, Maine, Massachusetts, Michigan, Nebraska, New York City, New Hampshire, Ohio, Pennsylvania, Rhode Island, Utah, Vermont, Virginia, West Virginia
Cathy HoeySales RepresentativeEmail: [email protected] Tel: 646-380-0725Fax: 646-380-0757California, Georgia, Indiana, Maryland, Minnesota, New Jersey, New York State, New York City, North Carolina, South Carolina, Tennessee, Washington, Wisconsin, Eastern Canada
Howard KatzSales RepresentativeEmail: [email protected] Tel: 646-380-0730Fax: 646-380-0761Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, New Mexico, Texas, Washington DC, Wyoming, Western Canada
Vilma SierraSales AssociateEmail: [email protected] Tel: 646-380-0731
JoAnn PowellProduction ManagerEmail: [email protected] Tel: 646-380-0741
School Library Journal ’s content marketing programs provide high-profile marketing opportunities to engage and influence a powerful community of librarians, educators, and publishers through a variety of channels, aligning leading brands with critical topics and ideas currently shifting the library and information landscapes.
Through SLJ ’s trusted voice, custom programs deliver sponsored content in organic ways, directly to audiences when they need it most.
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