2017 wviz televised auction sponsorship...

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Each month, over 646,000 different people watch WVIZ/PBS 1 21% more likely to have a post-graduate degree 2 Reaches 54% of all Opinion Leaders, placing it in the Top 5 of all TV networks that reach the most Opinion Leaders 3 17% more likely to have liquid assets of $250,000+ 2 40% more likely to have attended the opera/ symphony/theatre in the past year 4 Sources: 1 TracMedia-Nielsen, October 2015 2 GfK MRI Doublebase 2014 3 Erdos & Morgan Opinion Leaders Study, 2015 4 The Media Audit, Cleveland, Spring 2015 Release, Prime 8–11PM, Adults 18+ SPONSORSHIP BENEFITS Sponsors will receive the following recognition: on television - WVIZ/PBS in print - newspaper + magazine on the web at wviz.org e-newsletters to WVIZ members Facebook Twitter Auction Shift $ 6,000 (Tax-Deductible) Multiple-shift sponsorship discounts available Each Shift Hour - On-air announcement describes your commitment to the community 2x Each Shift - TV message featuring CEO or spokesperson describing your company’s commitment to WVIZ/PBS and the community. Includes spot production Throughout the Shift Prominent placement of company name/logo in-studio including phone bank computer covers Exclusive sponsorship of Big Board Throughout the Auction Name/logo included in TV message acknowledging all Auction underwriters Listing in WVIZ/PBS Program Guide - 22,000+ circulation Inclusion in Auction website with link to your corporate website Acknowledgment of your support in periodic eBlasts to Auction enthusiasts After the Auction - Acknowledgment of your support in post-event televised ‘Thank You’ message and mailing Increase Your On-air Exposure During Your Auction Shift Company representative appears on-air as guest celebrity auctioneer Staff serve as in-studio volunteers, groups of 10 Provide 50 company-branded hats/t-shirts for phone volunteers Provide 100 overbid incentive items for top bidders Availability Thursday 3-8p Saturday 4-8p Thursday 8p-1a Saturday 8p-1a Friday 3-8p Sunday 12p-4p Friday 8p-1a Sunday 4-8p Saturday 12p-4p Sunday 8p-1a Previous underwriters given priority option to select shifts Throughout the Auction 300x250 digital tile ad on every page on the Auction website Name mention of organization throughout WVIZ.org Auction web pages On-air recognition – minimum 5x each day Availability Exclusive to one underwriter Online Bidding and Auction Page $ 10,000 (Tax-Deductible) CORPORATE CORNER SPONSOR Your company is featured in one on-air message that includes your corporate logo. Availability 4 Auction Days - $2,000 2 Auction Days - $1,200 3 Auction Days - $1,800 1 Auction Day - $600 AUCTION MEAL SHIFT SPONSORS Donate food for 300 hungry volunteers. Live airing featuring your team and the food being served. Features company name/logo Live airing of brief interview with Auction host Table-top signage featuring your company name/logo in the serving area TO DONATE ITEMS VALUED AT $500 OR MORE, CONTACT: [email protected] | 216-916-6154 FOR AUCTION SPONSORSHIP, CONTACT: [email protected] | 216-916-6284 Throughout the Day Company name/logo prominently featured on-air and in-studio during Auction hours Company on-air message airs every other hour On-going mentions of your company’s Auction Board sponsorship Throughout the Auction Inclusion in Auction website with link to your corporate website Acknowledgment of your support in periodic eBlasts to Auction enthusiasts After the Auction - Acknowledgment of your support in post-Auction mailing Increase Your On-air Exposure During Your Sponsored Day Company representative appears on-air as guest celebrity auctioneer Company representative volunteers as Board Marker Provide 12 company-branded hats/t-shirts for Auction Board volunteers Provide 75 overbid incentive items Availability Thursday 3pm–1am Saturday 12pm–1am Friday 3pm–1am Sunday 12pm–1am Full Day Auction Board $ 3,000 (Tax-Deductible) ‘Buy NEO’ Portfolio Package Participant $ 1,000 (Tax-Deductible) Green Room $ 2,500 (Tax-Deductible) How it works: Your company, headquartered in Northeast Ohio, makes a $1,000 tax-deductible cash contribution to the WVIZ/PBS Auction. WVIZ/PBS then uses the cash to purchase $1,000 worth of stock in your company and combines it with other Northeast Ohio participating companies’ stock into portfolio packages, each valued at approximately $3,000 to $4,000. These portfolio packages are put up for bid and each participating company is spotlighted during the on-air promotion of this bid item. Throughout the Day On-air company spotlight during each bid offering of the ‘Buy NEO’ Portfolio Package Name/logo included in all on-air messages saluting ‘Buy NEO’ participants Unique ROI - a new investor and exposure to thousands of potential clients Throughout the Auction Inclusion in Auction website with link to your corporate website Acknowledgement of your support in periodic eblasts to Auction enthusiasts Throughout the Auction Welcome celebrity auctioneers and community leaders-sponsor signage inside the Green Room and on the Green Room door On-air recognition 2x each day Increase exposure by offering your product to all Green Room visitors Inclusion in Auction website with link to your corporate website Availability Exclusive to one underwriter SPONSOR FOR A CAUSE In its 50th year, the WVIZ/PBS Live Televised Auction raises funds to support WVIZ/PBS programming and public service in Northeast Ohio. The community’s largest, unique shopping adventure provides a fun, four-day shopping spree for thousands who enthusiastically tune in and log on to watch, bid and buy. APRIL 20 – 23, 2017 WVIZ/PBS LIVE TELEVISED AUCTION 50th GOLDEN ANNIVERSARY APRIL 20–23, 2017

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Page 1: 2017 WVIZ Televised Auction Sponsorship Brochureideastream-production.s3.amazonaws.com/images/support/...WVIZ/PBS then uses the cash to purchase $1,000 worth of stock in your company

Each month, over 646,000 different people watch WVIZ/PBS1

• 21% more likely to have a post-graduate degree2

• Reaches 54% of all Opinion Leaders, placing itin the Top 5 of all TV networks that reach themost Opinion Leaders3

• 17% more likely to have liquid assets of $250,000+2

• 40% more likely to have attended the opera/symphony/theatre in the past year4

Sources: 1 TracMedia-Nielsen, October 20152 GfK MRI Doublebase 20143 Erdos & Morgan Opinion Leaders Study, 20154 The Media Audit, Cleveland, Spring 2015 Release, Prime 8–11PM, Adults 18+

SPONSORSHIP BENEFITS

Sponsors will receive the following recognition:

• on television - WVIZ/PBS• in print - newspaper + magazine• on the web at wviz.org• e-newsletters to WVIZ members• Facebook• Twitter•

Auction Shift$6,000

(Tax-Deductible)

Multiple-shift sponsorship discounts available

Each Shift Hour - On-air announcement describes your commitment to the community

2x Each Shift - TV message featuring CEO or spokesperson describing your company’s commitment to WVIZ/PBS and the community. Includes spot production

Throughout the Shift • Prominent placement of company name/logo

in-studio including phone bank computer covers• Exclusive sponsorship of Big Board

Throughout the Auction • Name/logo included in TV message

acknowledging all Auction underwriters• Listing in WVIZ/PBS Program Guide -

22,000+ circulation• Inclusion in Auction website with link to

your corporate website• Acknowledgment of your support in

periodic eBlasts to Auction enthusiasts

After the Auction - Acknowledgment of your support in post-event televised ‘Thank You’ message and mailing

Increase Your On-air Exposure During Your Auction Shift

• Company representative appears on-air asguest celebrity auctioneer

• Staff serve as in-studio volunteers, groups of 10• Provide 50 company-branded hats/t-shirts for

phone volunteers• Provide 100 overbid incentive items for

top bidders

Availability❑ Thursday 3-8p ❑ Saturday 4-8p❑ Thursday 8p-1a ❑ Saturday 8p-1a❑ Friday 3-8p ❑ Sunday 12p-4p❑ Friday 8p-1a ❑ Sunday 4-8p❑ Saturday 12p-4p ❑ Sunday 8p-1a

Previous underwriters given priority option to select shifts

Throughout the Auction • 300x250 digital tile ad on every page on

the Auction website• Name mention of organization throughout

WVIZ.org Auction web pages• On-air recognition – minimum 5x each day

Availability❑ Exclusive to one underwriter

Online Bidding and Auction Page

$10,000 (Tax-Deductible)

CORPORATE CORNER SPONSORYour company is featured in one on-air message that includes your corporate logo.

Availability❑ 4 Auction Days - $2,000

❑ 2 Auction Days - $1,200

❑ 3 Auction Days - $1,800

❑ 1 Auction Day - $600

AUCTION MEAL SHIFT SPONSORSDonate food for 300 hungry volunteers.

• Live airing featuring your team and the food being served. Features companyname/logo

• Live airing of brief interview with Auction host• Table-top signage featuring your company name/logo in the serving area

TO DONATE ITEMS VALUED AT $500 OR MORE, CONTACT: [email protected] | 216-916-6154

FOR AUCTION SPONSORSHIP, CONTACT:[email protected] | 216-916-6284

Throughout the Day • Company name/logo prominently featured on-air

and in-studio during Auction hours• Company on-air message airs every other hour• On-going mentions of your company’s Auction

Board sponsorship

Throughout the Auction • Inclusion in Auction website with link to your

corporate website• Acknowledgment of your support in periodic

eBlasts to Auction enthusiasts

After the Auction - Acknowledgment of your support in post-Auction mailing

Increase Your On-air Exposure During Your Sponsored Day

• Company representative appears on-air as guestcelebrity auctioneer

• Company representative volunteers asBoard Marker

• Provide 12 company-branded hats/t-shirts forAuction Board volunteers

• Provide 75 overbid incentive items

Availability❑ Thursday 3pm–1am ❑ Saturday 12pm–1am❑ Friday 3pm–1am ❑ Sunday 12pm–1am

Full DayAuction Board

$3,000 (Tax-Deductible)

‘Buy NEO’ Portfolio Package Participant

$1,000 (Tax-Deductible)

Green Room$2,500

(Tax-Deductible)

How it works: Your company, headquartered in Northeast Ohio, makes a $1,000 tax-deductible cash contribution to the WVIZ/PBS Auction. WVIZ/PBS then uses the cash to purchase $1,000 worth of stock in your company and combines it with other Northeast Ohio participating companies’ stock into portfolio packages, each valued at approximately $3,000 to $4,000. These portfolio packages are put up for bid and each participating company is spotlighted during the on-air promotion of this bid item.

Throughout the Day • On-air company spotlight during each bid offering of the ‘Buy NEO’ Portfolio Package• Name/logo included in all on-air messages saluting ‘Buy NEO’ participants• Unique ROI - a new investor and exposure to thousands of potential clients

Throughout the Auction • Inclusion in Auction website with link to your corporate website• Acknowledgement of your support in periodic eblasts to Auction enthusiasts

Throughout the Auction • Welcome celebrity auctioneers and community leaders-sponsor signage inside the Green Room

and on the Green Room door• On-air recognition 2x each day• Increase exposure by offering your product to all Green Room visitors• Inclusion in Auction website with link to your corporate website

Availability❑ Exclusive to one underwriter

SPONSOR FOR A CAUSEIn its 50th year, the WVIZ/PBS Live Televised Auction raises funds to support WVIZ/PBS programming and public service in Northeast Ohio. The community’s largest, unique shopping adventure provides a fun, four-day shopping spree for thousands who enthusiastically tune in and log on to watch, bid and buy.

APRIL 20 – 23, 2017

WVIZ/PBS LIVE TELEVISED AUCTION50th GOLDEN ANNIVERSARY

APRIL 20–23, 2017