JANUARY 6-8, 2017 | SHERATON GREENSBORO HOTEL AT FOUR SEASONS | GREENSBORO, NC

2017 General President Inauguration

SOUVENIR AD PACKET

The members of Alpha Phi Alpha Fraternity represent a distinctive segment of the nation’s demographic profile. Alpha men have been instrumental in the founding and leadership of the NAACP (W.E.B. Dubois), People’s National Party (PNP) (Norman Manley), Association for the Study of African American Life and History (ASALH) (Jesse E. Moorland), UNCF (Frederick D. Patterson) and the SCLC (King, Walker and Jemison). The National Urban League has had eight presidents in it almost 100 years of existence; six of its leaders are Alpha men: George Edmund Haynes (1st president of the NUL), Eugene Jones, Lester Granger, Whitney Young, Hugh Price and Marc Morial. Alpha men are well educated, earn competitive incomes and maintain positions of influence and respect within the larger community.

SCHEDULE

WELCOMEAs you know, the city of Greensboro was instrumental to the Civil Rights Movement. On February 1, 1960, four students at the historic N.C. A&T State University sat down at the Woolworth lunch counter and asked to be served a cup of coffee. Their courageous actions sparked what has become known as the Sit-In Movement. It is in the spirit of these four young men that we gather in Greensboro to celebrate the start of this administration.

As our late Brother Dr. Martin Luther King, Jr., once said, “We are now faced with the fact that tomorrow is today. We are confronted with the fierce urgency of now. This is a time for vigorous and positive action.” The Ward administration promises to be proactive in speaking out against the injustices of our people and communities and will be advocates, lend our voices and offer solutions to address the issues facing our communities. Please join me in Greensboro as we kick off the work of this administration.

Everett B. WardGeneral President-Elect

FRIDAY, JANUARY 6, 2017

9:30 am–5:00 pm Board of Directors Meeting - Guilford DE, Koury Convention Center10:00 am–12:00 pm Celebrating “The Yellow Rose of Alpha” Brunch - TBD (In Honor of all Past First Ladies of Alpha) Koury Convention Center12:00 pm–1:00 pm Board of Directors Luncheon - Blue Ashe, Koury Convention Center12:00 pm–5:00 pm Ladies Hospitality - TBD, Sheraton Greensboro Hotel 5:30 pm–6:30 pm Board of Directors Dinner - Blue Ashe, Koury Convention Center 7:00 pm–9:30 pm WELCOME TO GREENSBORO RECEPTION Guilford Pre-Function 3, Koury Convention Center 9:30 pm–12:00 am WELCOME TO GREENSBORO SOCIAL Club Fifth Season, Sheraton Greensboro Hotel

SATURDAY, JANUARY 7, 2017

9:00 am–11:30 am LEADERSHIP ROUNDTABLE CONVERSATION Guilford ABC, Koury Convention Center 12:00 pm–2:30 pm INAUGURAL LUNCHEON/INSTALLATION CEREMONY - Guilford DEFGH, Koury Convention Center 3:00 pm–4:30 pm Committee Appointment Orientation - Auditorium II, Koury Convention Center 3:00 pm–4:30 pm District Directors & Chapter Presidents Orientation Auditorium III, Koury Convention Center 6:00 pm–7:00 pm INAUGURAL RECEPTION - Guilford Pre-Function 3, Koury Convention Center 7:00 pm–12:00 am INAUGURAL GALA (DINNER/DANCE) Guilford Ballroom, Koury Convention Center

SUNDAY, JANUARY 8, 2017

9:30 am–10:30 am Ecumenical Service - Guilford DE, Koury Convention Center

ADVERTISING RATES FORM Please print legibly.

FIRST NAME MIDDLE INITIAL LAST NAME SUFFIX

ADDRESS CITY STATE ZIP CODE

CONTACT PHONE E-MAIL

CHAPTER NAME CHAPTER KEY # ACCT. NO. YEAR OF INITIATION

ADVERTISER (CHECK ONE): BROTHER □ CHAPTER □

TECHNICAL INFORMATION

FILE NAME: MEDIA: EMAIL □ *WEB TRANSFER □ (*USE SITES LIKE WETRANSFER.COM)

FILE TYPE: TIFF/IT-P1 □ PDF/X-1A □ **APPLICATION FILE □ (**PROVIDE FONTS IN THE NATIVE FILE)

NATIVE APPLICATION: INDESIGN □ ILLUSTRATOR □ PHOTOSHOP □ *WORD □ (***WORD FONTS USED MAY NOT BE SUPPORTED)

FONTS: INCLUDED □ IMAGES: INCLUDED □ (****MAKE FONTS OUTLINE FOR ACCURACY)

ELEMENTS: TRIM AND BLEED MARKS INCLUDED □ COLOR BAR INCLUDED □ *DENSITY OF INK COVERAGE SHOULD NOT EXCEED: B/W: 80%, 4/C: 310%

ADVERTISEMENT INSTRUCTIONS Please complete all areas of the form. Fill out a separate form for each advertising submission. Include this form when submitting advertising materials, or fax it to 410.554.0040. SUBMISSION DEADLINE DECEMBER 2, 2016. Ads received after this date may not be included.

As Alpha Phi Alpha expands to over 175,000 initiated members, the ranks of membership have grown to include a plethora of prominent and accomplished activists, educators, politicians, businessmen, philanthropists, entertainers and athletes. Alpha Phi Alpha’s membership is predominantly African American; however, the fraternity has been interracial since 1945. Alumni Alpha members comprise the largest proportion (80%) of the membership. The largest segments of alumni members are divided among three of the five regions: southern (28%), eastern (22%), and midwestern (18%). College Alpha members comprise 20% of the membership and have the largest segments of college members in the southern (41%), southwestern (21%) and midwestern (20%) regions.

ADVERTISE

Advertising Materials: Alpha Phi Alpha Fraternity prefers to receive native application files. Send all digital materials with a calibrated contract proof. Please review the submission guidelines, or contact the Communications Department at ads@apa1906.net

Contract Proof Requirements: Alpha Phi Alpha strives for the highest print reproduction quality for advertising content. For us to achieve that high quality, all contract proofs should be made according to the manufacturer’s SWOP Application Date Sheet. For a cur-rent list of SWOP Application Data Sheets and output requirements, please visit www.swop.org.

All proofs must be made from the original digital file, include trim/bleed marks, a color control bar, ID of proofing system used, calibration date/time, and target output profile. We will not accept film-based halftone proofs, color lasers, acetate color keys, tear sheets, blue lines or any proof other than those mentioned above. All contract proofs are required to be supplied with a 6mm calibrated color bar showing 5%, 25%, 50%, 75%, 95%, and 100% tone values for each process color. Additionally, three-color gray balance values should be included as described by SWOP.

Advertiser Agreement:We agree to purchase advertising space for inclusion in the 2017 Greensboro Inaugural Souvenir Journal. Alpha Phi Alpha Fraternity agrees to reserve the advertising space as specified in the contract. I understand that Alpha Phi Alpha has the final authority on approving or rejecting any materials submitted. The owner of the card specified above agrees to the terms & conditions of this Advertising form and has authorized Alpha Phi Alpha to debit the above account for the total amount outlined above. A 25% administrative fee will be applied to all cancellations. Duplicate electronic submissions will be assessed a $5.00 administrative fee per replacement submission. All refund requests must be submitted in writing, and no refunds will be honored after December 2, 2016. THE CARDHOLDER MUST SIGN THIS FORM.For Office Use Only Processed By:_________________ Trans. Date:_________________ Process Date:_________________ Remittance:_________________

ADVERTISEMENT TYPE

(PLEASE CHECK ONE)

AD TYPE COLOR RATE BLACK & WHITE RATE

□INSIDE FRONT COVER $500 N/A (FIRST COME, FIRST SERVED ITEM. ONLY ONE AVAILABLE)

□INSIDE BACK COVER $500 N/A (FIRST COME, FIRST SERVED ITEM. ONLY ONE AVAILABLE)

□BACK COVER $800 N/A (FIRST COME, FIRST SERVED ITEM. ONLY ONE AVAILABLE)

□FULL PAGE $200 N/A

□HALF PAGE N/A $100

□QUARTER PAGE N/A $60

□BUSINESS CARD N/A $35

* ALPHA PHI ALPHA RESERVES THE RIGHT TO SELECT PLACEMENT OF ALL ADS. USE ONLY ONE (1) SUBMISSION FORM PER AD. PLEASE PROOF AD BEFORE SENDING. SUBMISSION DEADLINE DECEMBER 2, 2016. ADS

RECEIVED AFTER THIS DATE MAY NOT BE INCLUDED. NOTE: ANY ADVERTISEMENTS THAT INCLUDE BRANDING EXTERNAL TO ALPHA PHI ALPHA (I.E., LOGOS, TRADEMARKS, ELEMENTS, ETC.) ARE THE SOLE RESPONSI-

BILITY OF THE SUBMITTER.

PAYMENT No personal checks will be accepted.

CERTIFIED CHECK/MONEY ORDER □ VISA □ MASTERCARD □ AMEX □

CARD NUMBER EXPIRATION DATE BILLING ZIP CODE

NAME AS IT APPEARS ON CARD SIGNATURE

PLEASE COMPLETE ALL AREAS OF THE FORM. FILL OUT A SEPARATE FORM FOR EACH ADVERTISING SUBMISSION. INCLUDE THIS FORM WHEN SUBMITTING ADVERTISING MATERIALS, OR FAX IT TO 410.554.0040. SUBMISSION DEADLINE DECEMBER 2, 2016. ADS RECEIVED AFTER THIS DATE MAY NOT BE INCLUDED. SEND ALL ADVERTISING MATERIALS TO: 2017

GREENSBORO SOUVENIR JOURNAL, 2313 ST. PAUL STREET, BALTIMORE, MD 21218-5211, 410.554.0040, OR YOU CAN E-MAIL ADVERTISEMENTS TO ADS@APA1906.NET.

PAYMENT

Alpha Phi Alpha chapters were established at other colleges and universities, many of them historically black institutions, soon after its founding at Cornell University. The first alumni chapter was established in 1911. While continuing to stress academic excellence among its members, Alpha also recognized the need to help correct the educational, economic, political and social injustices faced by African-Americans. Alpha Phi Alpha has long stood at the forefront of the African-American community’s fight for civil rights through leaders such as: W.E.B. DuBois, Adam Clayton Powell, Jr., Edward Brooke, Martin Luther King, Jr., Thurgood Marshall, Andrew Young, William Gray, Paul Robeson and many others. True to its form as the “first of firsts,” Alpha Phi Alpha has been interracial since 1945.

DIGITAL FILE SUBMISSION• Send all materials on a CD, DVD, or via e-mail to ads@

apa1906.net• All other media: Please call ahead of time to ensure media

is acceptable.• All submissions should be labeled with advertiser name and

publication.GENERAL GUIDELINES• Trap all artwork when required to 0.003”.• Ensure that all images are a minimum of 300 ppi at 100%

offinalplacementsize.• Convert all spot/special colors to four-color process.• PleaseprovideCMYKfilesandimagesonly.Donotsubmit

filesinRGBorfilescontainingadditionalchannels.• Use 12-point offsets for registration marks.PLATE-READY FILES• TIFF/IT-P1filesshouldbecreatedwithalineworkresolution

of 2400 dpi and a continuous-tone resolution of 300 dpi.• PDF/X-1a (ISO 15930-1:2001)NATIVE APPLICATION FILESPage Layout Files:QuarkXPress 4.0 or higher, InDesign 2.0 or higher• Flatten any transparency.• Do not menu-style fonts (i.e., by selecting italic in the style

menu). Use the font variation instead.

• Use the QuarkXPress “Collect for Output” feature, or the InDesign“Preflight”featuretoensureallpageelements(images and fonts) are captured and included.

Adobe Photoshop Files, Photoshop 6.0 or higher• Flattenallimages.Layeredfileswillnotbeaccepted.• Save all images in either TIFF or EPS format.

• EnsurethatallPhotoshopfilesarea minimumof300ppiat100%offinal placementsize(600ppiiftextelementsareembedded).

Adobe Illustrator Files, Illustrator 9.0 or higher• SaveallIllustratorfilesinEPSformat.• Keep path complexity to a minimum when possible.• Outline fonts when possible. Submit

acceptable fonts according to the General Guidelines above when fonts are not outlined.

PREFLIGHT• Runpreflightsoftwareonfile(s)wheneverpossibleand

providethepreflightreportwithallfinaldigitalfiles.

FILE REQUIREMENTS

Full Pagelive trim bleed

8 x 10.5 8.5 x 11 9 x 11.5

Quarter Pagelive trim bleed

3.5 x 5 N/A N/A

Half Pagelive trim bleed

8 x 5 N/A N/A

Business CardName Placement of Advertiser or Chapter

1. Who do I contact with technical issues?2. Who do I send materials to?3. What program files does Alpha accept?4. Can Alpha make changes to my ad?5. Why do I need to give Alpha a high quality

contract proof?6. What are support files?7. What is a PostScript Type1 font?8. What is an OpenType font with PostScript

outlines?9. What is localized styling and why is it

bad?10. Can I use an image from a web site?11. What should I do if my file is very large?

1. Who do I contact with technical issues? The Souvenir Journal Project team are the best people to contact with any technical questions relating to your ad. You can reach the team at 410.554.0040.

2. Who do I send materials to? Materials can be sent to the Souvenir Journal via your preferred method of courier. We can accept digitalfilesonCD&DVDande-mailatads@apa1906.net

3. What program files does Alpha accept? WeprefereitherTIFF/IT-P1files,PDF/X-1afilesorlayoutapplicationfilesbuiltinQuarkXPressor InDesign. We also accept Photoshop and IllustratorfilessavedinEPSorTIFFformat.Word documents will be accepted; however, we cannot guarantee the quality of the ad.

4. Can Alpha make changes to my ad? Sometimes.IfthefileissuppliedasaTIFF/IT-P1,PDF/X-1a,EPSorTIFFfile,weareunabletoedittheadvertisement.However,ifthefileissupplied in a PC/Mac-based layout program, we can. Please remember that any alterations to a filewillincuranadditionalcharge.Also,duetostrict printing deadlines, we are unable to make an alteration if it is requested too late in our production cycle.

5. Why do I need to give Alpha a high qual-ity proof? In order to ensure that what we reproduce in the Souvenir Journal is exactly what you envision, we require a “proof” of each adtoaccompanythedigitalfile.Notonlydoesthis help us eliminate errors in the reproduction, but it gives us visual guidance while working on your ad, making the entire process run much more smoothly. We ask that your proof show trim marks for positioning and bleed. Each proof must also be supplied with a calibrated color bar. We request you submit one of the following proofs: Kodak Approval, Fuji Final-Proof, Kodak Matchprint Digital Halftone, Fuji PictroProof, Kodak Veris (formerly Creo Veris), DuPont Waterproof Therma l, Kodak Matchprint Inkjet/ProofPro (Canon, Epson, HP), DuPont Cromalin, Latran Prediction (formerly Polaroid

PolaProof), Agfa Sherpa, EFI/Best ColorProof (Canon, Epson, HP), CGS ORIS (Canon, Ep-son), GMG ColorProof (Canon, Epson, HP), or ColorBurst (Epson). Color lasers, PDFs or other continuous-tone proofs will also be accepted.

6. What are support files?Supportfilesareany of the elements brought together in the layout to make up the entire page design. These include images, logos and fonts. Either OpenType or Macintosh Postscript Type1 screen and printer fonts are required for us to be able to view the image on-screen and to print it correctly.

7. What is a PostScript Type1 font? PostScript Type1 refers to the type of PostScript encoding usedtorecognizeafontanditscharacteristics.Because the RIP (Raster Image Processing) process(see“Whatislocalizedstylingandwhyisitbad?”)rendersfilesbytheirPostScriptcode,anon-PostScriptfontisnotrecognizedproperlyduring output. A good source for purchasing PostScript Type1 fonts is Adobe’s web site, www.adobe.com.

8. What is an OpenType font with PostScript outlines? OpenType is a new cross-platform fontfileformatdevelopedjointlybyAdobeand Microsoft. Adobe has converted the entire Adobe Type Library into this new format. The twomainbenefitsoftheOpenTypeformatareits cross-platform compatibility (the same font fileworksonMacintoshandWindowscomput-ers) and its ability to support widely expanded character sets and layout features, which provide richer linguistic support and advanced typographic control. OpenType fonts use a singlefontfileforallofitsoutline,metricandbitmap data, rather than separate screen and outlinefontfiles.

The OpenType format is a superset of the existing TrueType and PostScript Type1 font formats. OpenType can contain either PostScript font outlines (.otf) or TrueType font outlines (.ttf).OpenType.otffontsarerecognizedandrenderedon-screenbyaPostScriptrasterizer,such as Adobe Type Manager (ATM), which is either installed as an add-on system software component or built into some operating systems, such as Mac OS X. OpenType fonts peacefully co-exist with current font formats and can be used in the same document alongside Post-Script Type1 fonts.

The Souvenir Journal Team recommends using only either Macintosh PostScript Type1 fonts or OpenType fonts with PostScript outlines (.otf) for finalpagecomposition.

9. What is localized styling and why is it bad? Localizedstylingisalteringtheboldoritalic appearance of a font (typeface) within a

program. For example, if you are using the font Minion in your ad and you would like certain copy to be bold, you might be tempted to simply make the font bold by using the “bold” button in the style menu. The proper way to handle this is to use the font that gives you exactly the look you want, i.e., Minion Bold from the global font menu. By using the layout software’s “bold” function rather than using the bold version of the font, you are also disregarding the type design-ers, kerning and character shape adjustments.

Thereasonweavoidlocalizedstylingistoavoid potential problems during the process of sendingthefinalelectronicfileforoutput.Thisprocess, known as Raster Image Processing (RIP) used for print production, is generally based on PostScript technology. Basically, the RIPtranslatesallelementsofthefile,includingthe fonts, according to its PostScript code to enable proper press-ready output. Sometimes, whenlocalizedstylingisappliedtoafont,theRIPsoftwaredoesnotrecognizethisencodingas part of the font’s PostScript code and this information can be lost, resulting in incorrect reproduction.

10. Can I use an image from a web site? Most likely not. Most images that are used on the In-ternet are prepared at a resolution of 72 ppi (the resolution of most common computer monitors), to allow them to be loaded and viewed quickly. Unfortunately, this resolution is much too low for quality print reproduction; we recommend 300 ppiat100%offinalplacementsize.Otherwise,the image may look “jagged.”

11. What should I do if my file is very large? Allfilesshouldbecompressedintoonefolderbefore electronic submission. We can accept filescompressedusingZip(.zip)orStuffIt(.sitand/or .sea). Using one of these compression optionswillminimizethepotentialforproblemswhenwedecompressthefile.Youcanalsosubmityourfilesviawww.wetransfer.com.

12. What images or text will not be accept-ed? Most images traditionally submitted have been acceptable. However, some images are notnationallyrecognizedorendorsedbyAlphaPhi Alpha Fraternity. Examples of these unac-ceptable images include (but are not limited to): King Tut, apes, monkeys, scantily clad people and sexually suggestive images. Images that in-cludetheSphinxofGiza,membersatfunctionsand traditional chapter photos are acceptable. Derogatory or otherwise unsuitable language will not be accepted. Inappropriate nicknames will not be accepted. Examples of inappropri-ate nicknames include (but are not limited to): bloody,gangster,pimpin’andcrazy.Ifthereisany question to the use of a nickname, it would be best to just leave it out.

F.A.Q.