2017 USA Five Star Dealer Program Overview Greg Rhoades

Director, Marketing

EMC&A NOLA

grhoades@leviton.com

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Program Overview

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2017 Five Star Dealer Program Vision:

• To create a partnership with Leviton automation installers providing meaningful benefits and incentives, facilitating support tool availability, increasing technical proficiency, and offering ongoing business development activities.

Targets:

• Systems Integrators (maintain and encourage growth)

• Electricians (usher into program via Decora Smart)

• Work with S&A RSMs to identify “new” customers that we can cultivate and reward

Timeline:

• 2017 applications opened Feb 1st, 2017

• Application Closes December 31st, 2017 (Open enrollment)

• Earlier you enroll, earlier you can receive benefits

Executive Summary: USA Five Star Dealer

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USA Program: Requirements

Requirements Dealer Five Star Dealer USA ELITE SILVER USA ELITE GOLD USA ELITE PLATINUM

Register for the Dealer Website X X X X X

Annual Five Star Dealer Application X X X X

Two Job Registrations X X X X

RSM Approval X X X X

$25,000 in Qualifying Sales Dollars X X X

$50,000 in Qualifying Sales Dollars X X

$100,000 in Qualifying Sales Dollars X

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USA Program: ELITE Tier Requirements

Incentive-Based Rewards Program Based on Qualifying Dollars

USA Qualifying Sales Dollars:

• Achieved by purchasing through participating USA distributors that provide Leviton exclusive end-user POS data.

• Leviton receives monthly sales information specifically for Leviton security & automation products purchased from participating USA distributors and inputs directly into Salesforce.com for RSM visibility

• Additional business development benefits issued based on qualifying sales dollars and tier

USA Distributors:

• Participating: Anixter, ADI, Worthington, Tri-Ed, Wave Electronics, Schireson Bros (Volutone), Brooklyn Supply & Security Equipment, and Security Equipment Sales.

• Non-Participating USA Distributors: If an approved Five Star company believes they have achieved $25,000, $50,000, or $100,000 in 2017 Leviton automation purchases from a non-participating distributor and wishes to elevate to ELITE status:

• Please request that the distributor email a 2017 Leviton purchase history to EMCAMarketing@leviton.com with the Leviton specific sales statement(s). Leviton will review and if approved will apply qualifying sales dollars within thirty days of receipt, then initiate a marketing and business development consultation awarding ELITE status.

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USA Program Benefits

Benefits Dealer 5 Star Dealer USA ELITE SILVER

$25k USA ELITE GOLD

$50k

USA ELITE PLATINUM

$100k

Dealer website login X X X X X

Online training content: installation videos, webinars, presentations X X X X X

Access to technical manuals, data sheets, and solution sheets X X X X X

Five Star Dealer Certificate + Welcome Packet (MAIL) X X X X

Access to downloadable marketing materials X X X X

Preferred leads via Leviton online efforts X X X X

Custom Toll-Free 1-800 Support # X X X X

Customized marketing material (co-branding) X X X X

Sales Promotions X X X X

Biz Dev – Social Media, Website Assistance, E-Books X X X X

Local dealer event (CEDIA/ISE 2017) X X X X

Showroom discount X X X X

Marketing and Business Development One-on-One Consultation X X X

4 Training Seats ($1000 Value) X n/a n/a

$500 in “Development Dollars” X n/a n/a

8 Training Seats ($2000 Value) X n/a

$1000 in “Development Dollars” X n/a

All Expenses Paid Trip to New Orleans ($3,000 Value) X

$2000 in “Development Dollars” X

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Preferred leads via Leviton online efforts

• Business development coordination provides appropriate end-user leads to Five Star Dealers

• Application process now has product selection to assist with referrals. (I install _____.)

Custom Toll-Free 1-800 Support #

• Elevate your technical inquiry in the queue

Customized marketing material (co-branding)

• Five Star Dealers can use the Dealer Support Website to request the addition of their logo and contact information to Leviton marketing pieces

Showroom and model home discount

• Let potential customers experience your professional expertise

Recognition Items – Certificate, Decals, and Digital Logo

Biz Dev – Social Media, Website Assistance, E-Books

USA Five Star Dealer Benefit Highlight

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Content provided to support dealers and Five Star Dealers • New: Live Chat Support Tool!

• All product launch materials, solutions, and products in one location

• Lifestyle Marketing Videos

• Solutions Sheets

• High resolution images, logos, and web banners

• Installation Manuals/Spec Sheets

• Newsletters

• Training:

• Installation and Programming Videos

• Presentations

• Recorded Webinars

Dealer Support Website Resources

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Dealer Support Website

• How to best utilize the wealth of content on the website

Staying Connected

• Education and awareness

• Communication Calendar Unique to Approved Five Star Dealers

• Webinars + Targeted training

• Marketing Consultations and Development Dollars (ELITE Status)

Setting Installers Up For Success

• Building a Website

• Facebook

• Google Ads

• Google Analytics

• Putting it All Together

• Promotional Marketing

Five Star Business Development Tools

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Five Star Dealers must submit two job registrations

• Leviton selects projects to highlight based on this

input

Webpage on Leviton.com and PDF for promotional purposes developed

• You can use in sales proposals, at exhibits, and on

your website/social media

• Leviton references when possible in marketing and training efforts

Promotional Case Study Development

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ELITE Performance Based Benefits:

• Silver/$25K: 4 Training Seats ($1000 value) + $500 in “Development Dollars”

• Gold/$50K: 8 Training Seats ($2000 value) + $1000 in “Development Dollars”

• Platinum/$100K: All Expenses Paid Trip for 2 to New Orleans Training/Meeting ($3,000 value) + $2000 in “Development Dollars”

Marketing and Business Development Consultation:

One-on-One marketing assessment

Determine unique marketing opportunities and award “Development Dollars” for business development

Develop recommended dealer training program and award appropriate tuition

What are ELITE “Development Dollars”?

• Discretionary allowance for “purchase” of Leviton training and marketing resources

• Training class tuition, marketing material and advertising (flyer/web/billboard/print), SEO/Google AdWords, etc.

• The dollars expire at end of calendar year and will be tracked/communicated

USA Five Star Dealer ELITE Tier Benefit Highlight

January 2017 New Product Launch Training Webinar - Confidential © 2017 Leviton Manufacturing Co., Inc.

Next Steps: Apply Now

Become a 2017 Five Star Dealer today!

Sign up for the Dealer Support Website at http://dealer.leviton.com

Complete the 2017 Application today

Input your two job registrations

Await sales manager review

Once approved, elevate to ELITE Status! Once approved as a Five Star Dealer by your sales manager, your company may elevate to ELITE Status anytime during 2017 based on qualifying sales dollars.

January 2017 New Product Launch Training Webinar - Confidential © 2017 Leviton Manufacturing Co., Inc.

Questions?

January 2017 New Product Launch Training Webinar - Confidential © 2017 Leviton Manufacturing Co., Inc.