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3/24/2017 2017 Schedule of Events | CinemaCon http://cinemacon.com/schedule#horizontalTab6 1/18 MONDAY, 27 MARCH – INTERNATIONAL DAY PROGRAMMING 2017 SCHEDULE OF EVENTS (as of March 24, 2017) What follows is the current “TENTATIVE” schedule of events for CinemaCon 2017. Many of the events and start times are being finalized. Updates will be made on a regular basis with all entries in PURPLE being the most recent updates and changes made. IMPORTANT: CinemaCon Registration and the "Admit One" Hospitality Lounge will be open on Sunday, 26 March from 2:00pm – 6:00pm in the Roman Ballroom, located on the Promenade Level. 8:00 AM 9:30 AM LOCATION: Palace Ballrooms I and II—Emperors Level PACKAGE: INTERNATIONAL DAY BREAKFAST NOTE: PROGRAM BEGINS PROMPTLY AT 8:30AM INTERNATIONAL KEYNOTE ADDRESSES: Distribution: Andrew Cripps, President, Twentieth Century Fox International *Exhibition: John Zeng, President & Board Director, Wanda Cinemas; Board Director, AMC Theatres "CinemaCon Triumph Award" Presentation David Seargeant, CEO & Managing Director, Event Hospitality and Entertainment Sponsored by DTS, Inc. and GDC Technology *Translation equipment provided by Webedia Movies Pro 9:45 AM 12:45 PM LOCATION: Palace Ballroom III—Emperors Level PACKAGE:

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Page 1: 2017 SCHEDULE OF EVENTS - CinemaConcinemacon.com/.../2014/08/...CinemaCon-03-24-2017.pdf · 3/24/2017  · Director, AMC Theatres ... The cinema of the digital era is a different

3/24/2017 2017 Schedule of Events | CinemaCon

http://cinemacon.com/schedule#horizontalTab6 1/18

MONDAY, 27 MARCH – INTERNATIONAL DAY PROGRAMMING

2017 SCHEDULE OF EVENTS(as of March 24, 2017)

What follows is the current “TENTATIVE” schedule of events for CinemaCon 2017. Many of the events and start times arebeing finalized. Updates will be made on a regular basis with all entries in PURPLE being the most recent updates and

changes made.

IMPORTANT: CinemaCon Registration and the "Admit One" Hospitality Lounge will be open on Sunday, 26March from 2:00pm – 6:00pm in the Roman Ballroom, located on the Promenade Level.

8:00 AM ­ 9:30 AM

LOCATION: Palace Ballrooms I and II—Emperors Level

PACKAGE:

INTERNATIONAL DAY BREAKFAST

NOTE: PROGRAM BEGINS PROMPTLY AT 8:30AM

INTERNATIONAL KEYNOTE ADDRESSES:

Distribution: Andrew Cripps, President, Twentieth Century Fox International

*Exhibition: John Zeng, President & Board Director, Wanda Cinemas; Board

Director, AMC Theatres

"CinemaCon Triumph Award" Presentation

David Seargeant, CEO & Managing Director, Event Hospitality and

Entertainment

Sponsored by DTS, Inc. and GDC Technology

*Translation equipment provided by Webedia Movies Pro

9:45 AM ­ 12:45 PM

LOCATION: Palace Ballroom III—Emperors Level

PACKAGE:

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INTERNATIONAL SEMINARS: MORNING SESSION

BEYOND THE BANTER: MILLENNIAL CONSUMER BEST PRACTICES &

CULTURAL TRUTHS

Jake Katz, VP, Audience Insights & Strategy, REVOLT Media & TV

The Millennial generation is the most researched generation in history.

However, most research paints "Millennials" as a unique species. Youth

insights and strategist, Jake Katz, has spent the past 10 years studying this

consumer group. His presentation will explore who this generation is at their

core, and how they have used media to help with the work of growing up.

Through understanding their culture and content needs, theater owners and

movie marketers can strengthen efforts to build awareness and intent to view.

HOW TO FILL THEATERS THROUGH YIELD MANAGEMENT ­ LESSONS

LEARNED FROM LEADING INDUSTRIES

Andre James, Partner and Head, Americas Media & Entertainment Practice,

Bain & Company

Stephan Zech, Partner and Leader, Media & Entertainment Practice, Bain &

Company

One of the exhibition industries biggest challenges, and biggest opportunities,

is profitably increasing visitation. During this session we will share best

practices of how other industries have tackled this similar issue and how these

learnings could apply to exhibitors. Bain & Company is one of the world’s top

business consulting firms, helping global leaders with their organization's most

critical issues and opportunities.

THE AGE OF ANALYTICS: COMPETING IN A DATA­DRIVEN WORLD

Moderator: Sarah Lewthwaite, Managing Director & Senior Vice President

EMEA, Movio

Presenters: Christian Kluge, CEO & Founder, Smart Pricer

Stephen Buck ­ SVP, Business Relations, comScore, Inc.

Richie Power, Founder, Showtime Analytics

In the right hands, data and analytics can be a valuable tool in helping you

compete, and in turn, can increasingly guide and assist you in making

decisions in unique and different ways. The use of this information itself

doesn’t mean you’re going to get good results. You have to use it well.

INNOVATION, TECHNOLOGY AND MARKET DYNAMICS: GLOBALLY

SPEAKING

David Hancock, Director, IHS Technology

The cinema of the digital era is a different breed than before: technology,

innovation, design and service are driving rapid changes in the cinema world,

offering a brand new premium experience to guests. What is winning, what

forms does innovation take and does it pay back?

EUROPEAN EXHIBITION, INNOVATION AND THE BIG SCREEN

Phil Clapp, President, UNIC/Chief Executive, UK Cinema Association

The European trade grouping UNIC has recently published a report ‘Innovation

and the Big Screen’, which will be made available to those attending

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MONDAY, 27 MARCH

International Day. In this special presentation, Phil Clapp will pick out some of

the key trends and highlight particular case studies of innovation in what is a

fast­moving and exciting period for the European exhibition sector.

MAXIMIZING BUSINESS PERFORMANCE THROUGH INVESTMENTS IN

NEXT GENERATION CINEMA TECHNOLOGY

Domien De Witte, Strategic Marketing Manager, Barco

Together with external research agencies and exhibitors around the world,

Barco has conducted in­depth moviegoer research to better understand the

impact of cinema technology innovations on the business performance of

leading exhibitors. Domien De Witte will share a global perspective on cinema

industry best practices observed.

1:00 PM ­ 2:30 PM

LOCATION: Palace Ballrooms I and II—Emperors Level

PACKAGE:

INTERNATIONAL DAY LUNCH

AWARD PRESENTATIONS

COMSCORE INTERNATIONAL BOXOFFICE ACHIEVEMENT AWARD ­ The

Walt Disney Studios

CINEMACON PASSEPARTOUT AWARD ­ Mark Christiansen, EVP, Worldwide

Operations, Paramount Pictures

GLOBAL ACHIEVEMENT AWARD IN EXHIBITION – Cameron Mitchell, CEO,

VOX Cinemas ­ owned and operated by Majid Al Futtaim Cinemas

INTERNATIONAL FILMMAKERS OF THE YEAR – Joachim Ronning and

Espen Sandberg (“Pirates of the Caribbean: Dead Men Tell No Tales”)

Sponsored by comScore, Dolby Laboratories, and RealD

6:00 AM ­ 6:15 AM

LOCATION: Bali Hai Golf Club

2017 AL LAPIDUS MEMORIAL GOLF TOURNAMENT—BALI HAI GOLF CLUB

Buses depart from the Main Entrance by the fountain of Caesars with

departures at 6:00am and 6:15am

7:30 AM ­ 7:00 PM

LOCATION: Roman Ballroom—Promenade Level

CINEMACON REGISTRATION

10:00 AM ­ 5:00 PM

LOCATION: Roman Ballroom—Promenade Level, and Palace Ballroom Foyer—Emperors Level

PACKAGE:

"ADMIT ONE" HOSPITALITY LOUNGE AREAS

Networking, meeting and socializing play an important role at CinemaCon.

Throughout the week we invite all registered delegates to visit these lounges

set up for your convenience.

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Daily prize drawings in the Roman Ballroom on Monday ­ Tuesday (at 3:00pm)

and Wednesday (at 4:00pm).

Sponsored by Allure, A Christie Company and Entertainment Studios Motion

Pictures/Freestyle Releasing

3:15 PM ­ 4:00 PM

LOCATION: Palace Ballroom III—Emperors Level

PACKAGE:

NINE SECONDS OR LESS: GEN Z & THEENGAGEMENT ECONOMY

Presented by:

Jake Katz, VP, Audience Insights & Strategy, REVOLT Media & TV

Marketers have 9 seconds or less before Gen Z skips your pre­roll video in

digital. Though just 18 and under, the cultural context, media landscape, and

society Gen Z is growing up in is radically different than the environment which

bred everything we learned about and put into practice around Millennials.

Gen Z is a window into the future of media and marketing. Youth insights and

strategist, Jake Katz, will share findings from their Gen Z planning initiative,

“Project Z: A Mixed Media Story”. Jake’s research provides depth into how this

next consumer segment will re­invent the art of demand generation, culture

marketing, and content development.

4:00 PM ­ 5:00 PM

LOCATION: Palace Ballroom III—Emperors Level

PACKAGE:

THE INNOVATION ADVANTAGE

Presented by:

Andrew Razeghi, Founder & Managing Partner, StrategyLab, Inc.

As a result of rapid change, some companies – and entire industries ­ have

been upended. They are no longer relevant and/or they have seen their

margins squeezed to the point of no return. Others have successfully

reinvented themselves – including the ways in which they compete.

Companies that are thriving today and will continue to dominate markets and

make traditional competitors irrelevant are investing heavily in innovation. But

what does it mean to innovate in a legacy business? Why do some leaders fail

while others succeed? And what can you do to gain the innovation advantage?

In this provocative keynote, participants will learn to think bigger, challenge

conventional wisdom, and begin to lead at the next level where innovation is

not a luxury but a necessity.

5:00 PM ­ 5:45 PM

LOCATION: Palace Ballroom Foyer—Emperors Level

PACKAGE:

WELCOMING RECEPTION

CinemaCon, NATO, and Webedia Movies Pro invite all delegates to our

opening reception. Join your friends and colleagues as we celebrate the

beginning of what we know will be a great week for the industry.

Sponsored by Webedia Movies Pro

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TUESDAY, 28 MARCH

6:45 PM ­ 8:30 PM

LOCATION: The Colosseum—Casino Level

PACKAGE:

CINEMACON 2017: GALA OPENING NIGHT STUDIOEVENT

SONY PICTURES ENTERTAINMENT GETS CINEMACON OFF TO AN

EXCITING START WITH AN EXCLUSIVE PRESENTATION HIGHLIGHTING

ITS 2017 SUMMER AND BEYOND

Hosted by:

Tom Rothman, Chairman, Sony Pictures

Josh Greenstein, President, Worldwide Marketing & Distribution, Sony

Pictures

Rory Bruer, President, Worldwide Distribution, Sony Pictures

Adrian Smith, President, Domestic Distribution, Sony Pictures

Steven O’Dell, President, International Distribution, Sony Pictures

8:30 PM ­ 10:30 PM

LOCATION: Omnia Nightclub—Casino Level

PACKAGE:

DOLBY LABORATORIES AND SONY PICTURESENTERTAINMENT OPENING NIGHT PARTY ANDDINNER RECEPTION AT OMNIA NIGHTCLUB

Join us for a special opening night celebration as we make a return

engagement to the excitement of Omnia, one of Las Vegas’ most spectacular

state­of­the­art clubs. What better way to kick­off CinemaCon 2017 than by

joining this fun, music and dance­filled evening complete with drinks, food and

great entertainment.

Sponsored by Dolby Laboratories

7:00 AM ­ 6:00 PM

LOCATION: Roman Ballroom—Promenade Level

CINEMACON REGISTRATION

7:30 AM ­ 9:15 AM

LOCATION: Palace Ballrooms—Emperors Level

ALL­INDUSTRY BREAKFAST AND AWARDSPROGRAM

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PACKAGE: (NOTE: PROGRAM STARTS PROMPTLY AT 8:00AM)

VARIETY: THE CHILDREN’S CHARITY SPECIALIZED BIKE

PRESENTATION

AWARD PRESENTATIONS

Bert Nathan Memorial Award – Andrew Cretors, President, C. Cretors &

Company

Ken Mason Inter­Society Award – Curt Behlmer, SVP, Content Solutions &

Industry Relations, Dolby Laboratories

CinemaCon Excellence in Event Cinema Award – Turner Classic Movies

Sponsored by MediaMation, Reynolds & Reynolds, Inc. and Vision Media

Management

9:00 AM ­ 5:00 PM

LOCATION: Roman Ballroom II—Promenade Level

PACKAGE:

“THE MUMMY ZERO GRAVITY VR EXPERIENCE”SPONSORED BY IMAX

Go behind the scenes and experience an extreme stunt. Feel what it’s like to

fly four miles above sea level and be weightless in Zero­G as you witness a

thrilling stunt performed by Tom Cruise and Annabelle Wallis, stars of

Universal Pictures’ “The Mummy”.

9:30 AM ­ 11:30 AM

LOCATION: The Colosseum—Casino Level

PACKAGE:

“THE STATE OF THE INDUSTRY: PAST, PRESENTAND FUTURE” AND STUDIO PRESENTATION FROMSTX FILMS

WELCOME REMARKS

John D. Loeks, Chairman, NATO

Jan Bernhardsson, Chairman, NATO International Committee

Dave Hollis, EVP, Theatrical Distribution, Walt Disney Studios Motion Pictures

DLP CINEMA PRESENTS

“Crazy Sexy Cool: Celebrating the Movies of 2016”

2017 NATO MARQUEE AWARD PRESENTATION

Byron Berkley, President, Foothills Entertainment

INDUSTRY ADDRESS

John Fithian, President & CEO, NATO

INDUSTRY RECOGNITION

Michael Archer (ICTA) and Terence F. Conlon (NAC)

STX FILMS INVITES YOU TO A SPECIAL PRESENTATION HIGHLIGHTING

ITS 2017 RELEASE SCHEDULE

Hosted by:

Adam Fogelson, Chairman, STX films, a division of STX Entertainment

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10:00 AM ­ 4:00 PM

LOCATION: Roman Ballroom—Promenade Level, and Palace Ballroom Foyer—Emperors Level

PACKAGE:

“ADMIT ONE” HOSPITALITY LOUNGE AREAS

Daily prize drawings in the Roman Ballroom on Tuesday (at 3:00pm) and

Wednesday (at 4:00pm).

Sponsored by

Allure, A Christie Company and Entertainment Studios Motion

Pictures/Freestyle Releasing

11:00 AM ­ 5:00 PM

LOCATION: Forum Ballroom—Trade Show Booth 130F

PACKAGE:

WILL ROGERS MOTION PICTURE PIONEERSFOUNDATION INFORMATION CENTER

Lights. Camera. Compassion. Come see why WRMPPF has been taking care

of our own since 1936 and how the Foundation is the one of the few charities

created by the movie industry for people in the industry. Also learn about our

humanitarian program dedicated to saving the lives of premature infants.

11:00 AM ­ 5:00 PM

LOCATION:Forum Ballroom—Pool Level; Augustus Ballroom—Emperors Level; Milano & Neopolitan Ballrooms—Promenade Level

PACKAGE:

GRAND OPENING: 2017 CINEMACON TRADESHOW AND SUITES WITH LUNCH SERVED

(LUNCH WILL BE AVAILABLE ON EACH TRADE SHOW AND SUITE

LEVEL FROM 12:30PM ­ 2:00PM.)

Sponsored by MediaMation and The Coca­Cola Company

TRADE SHOW SUITES

Barco –Neopolitans 1­4; Milanos 5­6

Christie – Milano 1­2

HARMAN – Milano 3

NEC Display Solutions – Milano 4

Sony Digital Cinema 4K – Pompeian Ballroom 1

TimePlay – Pompeian Ballroom 4

EclairColor Demo Room – Tribune Room

4:00 PM ­ 5:30 PM

LOCATION: The Colosseum—Casino Level

PACKAGE:

PARAMOUNT PICTURES INVITES YOU TO ANEXCLUSIVE PRESENTATION HIGHLIGHTING ITS2017 SUMMER AND BEYOND

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7:30 PM ­ 10:00 PM

LOCATION: The Colosseum—Casino Level

PACKAGE:

THE WALT DISNEY STUDIOS INVITES YOU TO ITS2017 PRESENTATION INCLUDING A SPECIALSCREENING OF DISNEY/JERRY BRUCKHEIMERFILMS' PIRATES OF THE CARIBBEAN: DEAD MENTELL NO TALES

Hosted by: Dave Hollis, EVP, Theatrical Distribution, Walt Disney Studios

Motion Pictures

Johnny Depp returns to the big screen as the iconic, swashbuckling anti­hero

Jack Sparrow in Pirates of the Caribbean: Dead Men Tell No Tales, to be

released on May 26, 2017 by Walt Disney Pictures. The film finds down­on­his

luck Captain Jack feeling the winds of ill­fortune blowing strongly his way when

deadly ghost sailors, led by the terrifying Captain Salazar (Javier Bardem),

escape from the Devil’s Triangle bent on killing every pirate at sea – notably

Jack. Jack’s only hope of survival lies in the legendary Trident of Poseidon, but

to find it he must forge an uneasy alliance with Carina Smyth (Kaya

Scodelario), a brilliant and beautiful astronomer, and Henry (Brenton

Thwaites), a headstrong young sailor in the Royal Navy. At the helm of the

Dying Gull, his pitifully small and shabby ship, Captain Jack seeks not only to

reverse his recent spate of ill fortune, but to save his very life from the most

formidable and malicious foe he has ever faced.

CLICK HERE TO VIEW TRAILER

10:15 PM ­ 12:00 AM PARTY LIKE A PIRATE!

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WEDNESDAY, 29 MARCH

LOCATION: Octavius Ballroom—Promenade Level

PACKAGE:

Let your inner pirate out and party hearty! Join IMAX Corporation and The

Walt Disney Studios for a fun, swashbuckling pirates theme after­party

featuring great food, drinks, live music and more.

Sponsored by IMAX Corporation

7:30 AM ­ 6:00 PM

LOCATION: Roman Ballroom—Promenade Level

CINEMACON REGISTRATION

7:30 AM ­ 8:45 AM

LOCATION: Palace Ballroom Foyer—Emperors Level

PACKAGE:

CONTINENTAL BREAKFAST

Breakfast sponsored by D­Box Entertainment

8:00 AM ­ 9:00 AM

LOCATION: Palace Ballroom II—Emperors Level

PACKAGE:

WEDNESDAY MORNING SEMINAR SERIES

WHAT, WHEN, AND HOW: THE DEPARTMENT OF JUSTICE'S RULING ON

CLOSED CAPTIONING AND AUDIO DESCRIPTION

Moderator: Esther Baruh, Director, Government Relations, NATO

Panelists:

Joern Erkau, Manager, Global Sales CinemaConnect, Sennheiser

Beth Figge, Business Development Director, QSC Cinema

Joseph Masher, Chief Operating Officer, Bow Tie Cinemas

David McIntosh, VP, Digital Cinema, Europe & The Americas, Sony Digital

Cinema 4K

Tim Schafbuch, Sales Director, Cinema, Dolby Laboratories

Raymond L. Smith, CAO & Counsel, Regal Entertainment Group

In December 2016, the Department of Justice finalized a rule requiring movie

theaters to be equipped with closed captioning and audio description

technology by June 2, 2018. This panel will examine the ins and outs of the

rule and educate exhibitors on products on the market.

PALACE BALLROOM III

MAXIMIZING THE THEATRICAL EXPERIENCE: RECOGNIZING THE

IMPORTANT ROLE OF THE IN­THEATRE STAFF

Moderator:

James Meredith, SVP, Head of Marketing & Communications, Cinemark

Welcome Remarks

Rory Bruer, President, Worldwide Distribution, Sony Pictures Entertainment

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Panel Members:

Lou Grill, VP, Strategic Partnership Marketing, The Coca­Cola Company

Spencer Klein, EVP, General Sales Manager, 20th Century Fox

Arthur Murtha, VP, Assistant Director of Theatre Operations, Cinemark

Theatres

Kelly O'Connor, SVP, Exhibitor Marketing, Warner Bros. Pictures

Contrary to popular belief, the theatrical experience doesn’t begin when the

lights go down. It starts with that very first greeting at the box­office. That

moment clearly sets the tone for what’s yet to come. This is where the work

force (general managers, concessions attendants, box­office personnel, ticket

takers – all employees) comes into play. The importance of the work force

should never be underestimated as the success of any theater is truly

dependent on this professional group of dedicated (and fun­loving) employees.

We are unlike any other business. We are in the best business in the world –

show business!

9:00 AM ­ 5:00 PM

LOCATION:Forum Ballroom—Pool Level; Augustus Ballroom—Emperors Level; Milano & Neopolitan Ballrooms—Promenade Level

PACKAGE:

CINEMACON TRADE SHOW AND TRADE SHOWSUITES

9:00 AM ­ 2:00 PM

LOCATION: Forum Ballroom—Trade Show Booth 130F

PACKAGE:

WILL ROGERS MOTION PICTURE PIONEERSFOUNDATION INFORMATION CENTER

See Tuesday’s schedule for a detailed description.

9:00 AM ­ 5:00 PM

LOCATION: Roman Ballroom II—Promenade Level

PACKAGE:

“THE MUMMY ZERO GRAVITY VR EXPERIENCE”SPONSORED BY IMAX

See Tuesday listing for complete description.

9:15 AM ­ 12:15 PM

LOCATION: The Colosseum—Casino Level

PACKAGE:

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UNIVERSAL PICTURES INVITES YOU TO ASPECIAL PRESENTATION FEATURING FOOTAGEFROM ITS UPCOMING SLATE

Coffee and Tea will be available in the Lobby of The Colosseum, hosted by D­

Box Entertainment

10:00 AM ­ 4:00 PM

LOCATION: Roman Ballroom—Promenade Level, and Palace Ballroom Foyer—Emperors Level

PACKAGE:

“ADMIT ONE” HOSPITALITY LOUNGE AREAS

Prize drawing in the Roman Ballroom on Wednesday at 4:00pm.

Sponsored by Allure, A Christie Company nd Entertainment Studios Motion

Pictures/Freestyle Releasing

12:45 PM ­ 2:30 PM

LOCATION: Octavius Ballroom—Promenade Level

PACKAGE:

LUNCHEON AND SPECIAL STUDIO PROGRAM: FOCUS FEATURES: CELEBRATING 15 YEARS ANDA BRIGHT FUTURE

For 15 years, Focus Features has acquired and produced specialty films for

the theatrical market that have resonated with audiences and won awards

around the world. In addition to celebrating 15 years of excellence, Focus

Features and some special guests look forward to showcasing exclusive

footage from its upcoming release slate.

Sponsored by Fandango, Sony Digital Cinema 4K, and Vista Group

2:45 PM ­ 3:45 PM Moderator: Shawn Sandt, Director of Sales, Proctor Companies

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LOCATION: Palace Ballroom II—Emperors Level

PACKAGE:

NAC PRESENTS: “A PROFITABLE MIX: ADULTBEVERAGES AT THE MOVIES”

Panelists:

William J. Barstow, Owner, Main Street Theatres

Greg Elliot, National Sales Manager, Chill Rite Beer Systems

Rick Fogel, Owner, Bar Starz

Jenny Jacobi, Senior Project Manager, Alamo Drafthouse Cinema

Brandon Jones, Senior Director of Marketing, Studio Movie Grill

Craig Maule, National Accounts Manager, New Belgium Brewery

Growth in the cinema concession industry continues to be focused on alcohol

and “bar consumables.” With millennials becoming the largest consumer group

at many theatres, it is imperative the concession industry and exhibitors plan

accordingly. This session will discuss the marketing, promotion and operation

of various cinema venues and how alcohol is positioned for the greatest ROI.

Concession veterans and service providers will participate in this learning

experience. Sampling of New Belgium Beer will take place throughout the

session.

2:45 PM ­ 3:45 PM

LOCATION: Palace Ballroom III—Emperors Level

PACKAGE:

WHO IS YOUR AUDIENCE IN 2017? HOW TOCREATE SMARTER MOVIE MARKETING WITHMOVIEGOER DATA INSIGHTS

William Palmer, Chief Executive, Movio

Capturing the attention of moviegoers requires a highly personalized

approach, but how can you know which particular audience will visit the

theater when, or who is likely to attend a particular genre or new release?

Without knowing the ‘who’ how can you successfully plan your marketing

strategy? By harnessing the power of moviegoer data, we’ll paint the picture of

the American moviegoer providing full audience profiles covering demo

composition and insights (age, gender, ethnicity), and behavioral patterns

(frequency, admissions) while focusing on several audience­based film

clusters, from Horror to Comedy.

4:30 PM ­ 6:00 PM

LOCATION: The Colosseum—Casino Level

PACKAGE:

WARNER BROS. PICTURES INVITES YOU TO“THE BIG PICTURE”, AN EXCLUSIVEPRESENTATION OF OUR UPCOMING SLATE

Hosted by:

Sue Kroll, President, Worldwide Marketing & Distribution, Warner Bros.

Pictures

Jeff Goldstein, President, Domestic Distribution, Warner Bros. Pictures

Veronika Kwan Vandenberg, President, International Distribution and Growth

Initiatives, Warner Bros. Pictures

Toby Emmerich, President & Chief Content Officer, Warner Bros. Pictures

Group

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THURSDAY, 30 MARCH

7:15 PM ­ 9:30 PM

LOCATION: Octavius Ballroom—Promenade Level

PACKAGE:

2017 PIONEER OF THE YEAR DINNER

The Will Rogers Motion Picture Pioneers Foundation Proudly Bestows its 2017

“Pioneer of the Year” Award on Cheryl Boone Isaacs, President, Academy of

Motion Picture Arts and Sciences. The night will feature great entertainment, a

special presentation from David Oyelowo, and more.

8:00 AM ­ 5:00 PM

LOCATION: Roman Ballroom—Promenade Level

CINEMACON REGISTRATION

8:30 AM ­ 9:30 AM

LOCATION: Palace Ballroom II—Emperors Level

PACKAGE:

ICTA SEMINAR: VIRTUAL REALITY SEMINAR – ANEW WAY TO EXPERIENCE ENTERTAINMENT

Moderator: Michael Archer, VP, Worldwide Cinema Sales, Dolby Laboratories

and President, ICTA

Panelists:

Austin Barker, EVP, Creative Content, Universal Pictures Marketing

Kevin Cardullo, VP & CFO, National Amusements

David Campbell, EVP, Corporate Development & Theatre Operations and

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SVP, IMAX Corporation

Ted Schilowitz, Futurist, 20th Century Fox

Jake Zim, SVP, Virtual Reality, Columbia TriStar Marketing Group

Our panel will discuss the current landscape of Virtual Reality as well as offer

insight and opinions as to what the future might hold for this exciting

technology. Panel will discuss ways Virtual Reality is being used to market

films prior to theatrical releases as well as other types of VR content including

games and site based experiences. The panel will also discuss studios’

commitment in the VR space and the significant investments they are making.

8:30 AM ­ 9:30 AM

LOCATION: Palace Ballroom III—Emperors Level

PACKAGE:

SOCIAL, SEARCH, GROUP SALES ANDSPONSORED TICKETS: FOUR MARKETINGINNOVATIONS THAT MOVE THE NEEDLE FOREXHIBITORS

Moderator: Julien Marcel, CEO, Webedia US

Panelists:

Bobbie Bagby Ford, VP/Marketing, B&B Theatres

Steve Knibbs, COO, Vue Entertainment

Alicia Sabuncuoglu, Global Product Partnership, GOOGLE

Amber Stepper, Vice President, Strategic Planning & Accounts, Charles River

Interactive

Patrick von Sychowski, Chief Editor, Celluloid Junkie

In the U.S. and around the world, exhibitors and their partners are searching

for the best ways to increase theater attendance. From social media to ad­

sponsored initiatives, this panel of experts will analyze a shortlist of four global

and local digital marketing initiatives that have successfully passed the

"boxoffice test."

9:00 AM ­ 12:30 PM

LOCATION:Forum Ballroom—Pool Level; Augustus Ballroom—Emperors Level; Milano & Neopolitan Ballrooms—Promenade Level

PACKAGE:

CINEMACON TRADE SHOW AND TRADE SHOWSUITES

NOTE: BREAKFAST WILL BE SERVED ON EACH LEVEL FROM 9:00AM–

10:00AM

9:00 AM ­ 12:30 PM

LOCATION: Forum Ballroom—Trade Show Booth 130F

PACKAGE:

WILL ROGERS MOTION PICTURE PIONEERSFOUNDATION INFORMATION CENTER

See Tuesday’s schedule for a detailed description.

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9:00 AM ­ 2:00 PM

LOCATION: Roman Ballroom II—Promenade Level

PACKAGE:

“THE MUMMY ZERO GRAVITY VR EXPERIENCE”SPONSORED BY IMAX

See Tuesday listing for complete description

10:00 AM ­ 2:00 PM

LOCATION: Roman Ballroom—Promenade Level, and Palace Ballroom Foyer—Emperors Level

PACKAGE:

“ADMIT ONE” HOSPITALITY LOUNGE AREAS

Sponsored by Allure, A Christie Company and Entertainment Studios Motion

Pictures/Freestyle Releasing

10:00 AM ­ 11:30 AM

LOCATION: The Colosseum—Casino Level

PACKAGE:

20 CENTURY FOX INVITES YOU TO A SPECIALPRESENTATION HIGHLIGHTING ITS FUTURERELEASE SCHEDULE

Hosted by:

Stacey Snider, Chairman and CEO

Chris Aronson, President, Domestic Distribution

TH

12:15 PM ­ 2:00 PM

LOCATION: Octavius Ballroom—Promenade Level

PACKAGE:

THE AMAZON STUDIOS LUNCHEON: DELIVERING THE BEST IN INDEPENDENT CINEMA

Amazon Studios is coming off of a very successful inaugural year, highlighted

by the critical and box­office success of the award winning “Manchester by the

Sea” (nominated for six Academy Awards including Best Picture). We are

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delighted to have Amazon Studios return, along with some very special

guests, to CinemaCon in 2017 to give exhibition an in­depth and exclusive

look at their upcoming release schedule.

Hosted by:

Jason Ropell, Worldwide Head of Motion Pictures

Bob Berney, Head of Marketing & Distribution

Sponsored by Atom Tickets, DTS, Inc. and GDC Technology

2:15 PM ­ 4:30 PM

LOCATION: The Colosseum—Casino Level

PACKAGE:

LIONSGATE 2017: A SNEAK PEEK INTO THE FUTURE FOLLOWED BY A SPECIAL SCREENINGOF “THE HITMAN’S BODYGUARD”

“The Hitman’s Bodyguard” Fresh off the box­office blockbuster Deadpool, Ryan Reynolds teams with

Academy­Award nominee Samuel L. Jackson ­­ most recently seen starring in

Kong: Skull Island ­­ in the high­octane action comedy, THE HITMAN'S

BODYGUARD. The film follows the world’s top protection agent (Reynolds)

whose new client happens to be a notorious hitman (Jackson). After years of

being on opposite sides of a bullet, the bodyguard and the assassin are forced

to spend 24 tense hours together traveling from England to The Hague.

Besides their mutual contempt for one another, the only other thing standing in

their way during their trek is a murderous Eastern European dictator, Academy

Award® nominee Gary Oldman. Academy Award® nominee Salma Hayek

also stars in the films as Jackson’s equally notorious wife. The film will be

“hitting” your theaters 18 August 2017.

Hosted by:

David Spitz, President, Domestic Distribution

Shaun Barber, EVP, General Sales Manager, Domestic Theatrical Distribution

Mike Polydoros, EVP, Distribution Operations and Exhibitor Relations

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7:30 PM ­ 9:00 PM

LOCATION: The Colosseum—Casino Level

PACKAGE:

CINEMACON “BIG SCREEN ACHIEVEMENTAWARDS”

DOORS OPEN PROMPTLY AT 7:00PM FOR A 7:30PM START TIME

Special Sponsor’s Acknowledgement to The Coca­Cola Company

2017 BIG SCREEN ACHIEVEMENT AWARDS

EMCEE: Natalie Morales, “Access Hollywood”

Cinema Icon Award — Goldie Hawn

Breakthrough Performer of the Year — Brenton Thwaites

Producer of the Year — Chris Meledandri

Rising Star of the Year — Isabela Moner

Director of the Year — Jordan Peele

International Achievement in Comedy — Eugenio Derbez

Distinguished Decade of Achievement in Film — Naomi Watts

Action Star of the Year — John Cena

Male Star of Tomorrow — Ansel Elgort

Female Star of Tomorrow — Sofia Boutella

Comedy Star of the Year — Kumail Nanjiani

CinemaCon Vanguard Award — Salma Hayek

Male Star of the Year — Charlie Hunnam

Female Star of the Year — Jessica Chastain

9:30 PM

LOCATION: Octavius Ballroom—Promenade Level

PACKAGE:

CINEMACON AND THE COCA­COLA COMPANYINVITE YOU TO “THE 2017 BIG SCREENACHIEVEMENT AWARDS” AFTER PARTY

The final night festivities move indoors this year as The Coca­Cola Company

joins the industry in celebrating the movie­going experience and the

conclusion of CinemaCon 2017. Join us for an evening of fun, great food and a

special performance from two­time “Las Vegas Headliner of the Year” Frankie

Moreno.