Press Information

30th November, 2016

Mercedes-Benz drives in the new CLA,

revamps the luxury compact sedan segment

The CLA is the 12th product launched by Mercedes-Benz India pursuing its

‘Winning’ philosophy in 2016

CLA boasts of segment benchmark in styling, design and size (longest

wheelbase: 2699mm); differentiating it from core competitors

CLA 200 Sport Pulsating Performance: The CLA 200 Sport features a 1,991 cc

petrol engine that churns out 135 kW (184 hp) and 300 Nm of torque available at

as low as 1200 rpm | 0 – 100 in 7.1 seconds

CLA 200 d Sport Peppy performance: The CLA 200 d Sport features a 2,143

diesel engine that produces 100 kW (136 hp) and 300 Nm of torque available at

as low as 1400 rpm | 0 -100 in 9 seconds

DYNAMIC SELECT with 4 four drive modes: Comfort, Sport, Eco & Individual

Motorized by the 7G Dual Clutch Transmission, the CLA ensures rapid gear

shifts, in turn enhancing the driving performance without compromising on fuel

efficiency

Personification of Aerodynamics: The CLA features an Avant-garde coupé

design with powerful lines, striking light reflections, soft nose and extremely low

Cd value of 0.25 (lowest for any production car in the world)

Redesigned LED Head and Tail Lights further emphasizes the CLA’s dynamic

appearance | In addition, the LED High Performance headlamps provide more

safety

Apple CarPlay™ and Android Auto featured for the first time in the CLA:

Enables effortless connectivity and communication

The new CLA features a free-standing 8-inch display with an innovative

smartphone look and expressive combinations of colours and materials

The Mercedes-Benz CLA 200 d Style is priced at INR 31.40 lakhs, CLA 200 d

Sport is priced at INR 34.68 lakhs and the CLA 200 Sport is priced at INR

33.68 lakhs (Ex-showroom, Mumbai)

Mumbai: The country’s largest luxury car maker Mercedes-Benz India today

redefined the compact luxury sedan segment, by driving in the stylish new CLA. The

CLA embodies an intelligent combination of functionality and agility in a modern

coupé design with several striking features. The CLA’s stunning design elements

and dynamic appearance make it one of the most stunning sedans on road. The

CLA represents a landmark in automotive design, carving out a niche for itself. It

features an Avant-garde coupé design with powerful lines, striking light reflections,

soft nose and extremely low Cd value of 0.25 (the lowest drag coefficient of any

production car in the world). In short, the CLA is impossible to ignore – and even

harder to resist. The Mercedes-Benz CLA was launched by Roland Folger,

Managing Director and CEO, Mercedes-Benz India and will be available in

Mercedes-Benz dealerships across the country.

Roland Folger, Managing Director and CEO, Mercedes-Benz India commented,

“Ever since its India debut, the CLA has witnessed an overwhelming response from

young patrons across the country. The CLA is the epitome of dynamic design that

seamlessly embodies an intelligent combination of functionality and agility in a

modern coupé design. The stylish CLA has won several hearts and minds of

customers thanks to its distinctive design based on Mercedes-Benz’s new design

language and its sensational driving performance. It opened doors to many young

customers, who prefer to arrive in style wherever they go. The CLA remains one of

the best sellers in the New Generation Cars portfolio and underlines the compact

sedan’s unmatched popularity, especially amidst the younger generation.”

“The CLA makes for an attractive value proposition for our discerning customers

who not only enjoy the driving dynamics but also expect a hassle free ownership

experience from Mercedes-Benz. The specially designed service and finance

packages make buying and owning the CLA a delightful experience. With the CLA

we introduced twelve new products in 2016 and maintained a strong product

offensive to keep our customers fascinated with the brand. Our product strategy is in

the right direction and we are glad to see it working despite challenging market

scenarios. We are confident that the new CLA will continue its success run for the

New Generation Car portfolio and will maintain its high conquest rate, especially for

younger customers.” Mr. Folger further added.

Technical specifications and Driving Dynamics of the CLA 200 Sport

Technical specifications and Driving Dynamics of the CLA 200 d Sport

Performance Data Mercedes-Benz CLA 200 Sport

Engine arrangement/cylinders M270 / L4

Number of valves per cylinder 4

Displacement (cc) 1,991

Power (kW [hp] @ rpm) 135 [184]/5,500

Torque (Nm @ rpm) 300 @1,200 – 4,000

Acceleration (0-100 km/h) 7.1 sec

Top Speed (km/h) 240

Performance Data Mercedes-Benz CLA 200 d Sport

Engine arrangement/cylinders OM651 / L4

Number of valves per cylinder 4

Displacement (cc) 2,143

DYNAMIC SELECT allows the driver to choose their desired setting based on the

driving patterns. To this end, the driver can select one of four transmission modes

using the DYNAMIC SELECT switch: “ECO”, “Comfort”, “Sport” and “Individual”.

The 7G-DCT dual clutch transmission has the following features and

functions:

ECO, Comfort, Sport and Individual transmission modes selectable via

DYNAMIC SELECT button in upper control panel

Ergonomic DIRECT SELECT lever and steering-wheel gearshift paddles for

manual gear-changing

ECO start/stop function

Gliding function in ECO transmission mode with further high fuel-saving

potential

Integral, electro-hydraulic parking lock as a functional component of the

immobiliser

Enthralling Exteriors

The CLA has classic coupé proportions: a high, stretched waistline, flat window

surfaces and a long bonnet. The unusually expressive lines combined with both

concave and convex surfaces give the CLA its’ avant-garde, sporty character and

create varied light effects. Keeping with its innovative design, the CLA is now also

available in Cavansite blue as well as other innovative finishes. Its typical Coupé

style elements ensure the expressive, signature appearance of the CLA. The CLA

features re-designed taillights for a dynamic visual appearance. In addition to the

striking look, the LED High Performance headlamps provide more safety at night

Power (kW [hp] @ rpm) 100 [136]/3,200 – 4,000

Torque (Nm @ rpm) 300 @1,400 – 3,000

Acceleration (0-100 km/h) 9 sec

Top Speed (km/h) 220

thanks to a broad light distribution, a light colour similar to daylight and low energy

consumption. The tail lights feature LED technology and create a visual highlight

while improving visibility. The CLA comes with 43.2 cm (17-inch) 5-Twin-Spoke

Light-Alloy Wheels painted in tremolite grey and with a high-sheen finish.

Sporty Interiors

The sporty character of the exterior is reflected in the interior by an emphasis on

horizontal lines. The adoption of design features such as the resumption of the

dynamic sideline in the door panels forms a link between the outside and inside.

High-grade materials and first-class workmanship meet the high expectations of an

extraordinary coupé.

Memory function for driver’s and passenger’s seat

The electrically adjustable driver's seat enables convenient and individual adjustment

of the seat position. The memory function allows up to three positions to be stored

for the seat and the exterior mirrors, for subsequent selection as required. This is

particularly practical when different drivers use the vehicle.

Audio 20 CD including pre-installation for Garmin® MAP PILOT

High-resolution media display with a screen diagonal of 20.3 cm (8-inch)

Two USB ports and one SD card slot in the centre armrest for external audio

and video devices

Bluetooth® interface

Pre-installation for Garmin® MAP PILOT

Smartphone Integration Package

Apple CarPlay™

Android Auto

Cable kit

Connection cable with micro USB

Connection cable with

Apple® Lightning connector

Can operated via voice control

Safety and Driving Assistance

Reversing Camera

Six airbags

ATTENTION ASSIST

Tyre pressure monitoring system

5 star rating from EURO NCAP

ESP

ABS

Cost of ownership for the CLA

The CLA comes with affordable and convenient service packages. Based on the

consumers’ needs and preferences, service packages of various age & mileages are

introduced. These customer focused packages offering various options and

flexibility, can last up to 10 years from the date of sale, for a hassle free ownership

experience. Star Ease Maintenance package for the CLA 200 starts at just Rs. 49,

000 and for the CLA 200 d at Rs. 63,000 only. In addition to the 3 year warranty,

customers can avail extended warranty for 4th year at a price of Rs. 38,000.

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About Mercedes-Benz India:

For more details, please visit www.mercedes-benz.co.in

Media Contact: Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com | +91 98508 36477

Reuben George | reuben.george@daimler.com | +91 98239 69057

About Mercedes-Benz India:

Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and

boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally.

Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in

Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new

expanded production facility located in the same premises. The production facility now carries an

investment of INR 1000+ crores and has the largest installed production capacity for any luxury car

maker in India.

Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-

Class, E-Class, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD

GLC is the 9th product added to Mercedes-Benz’s local production portfolio. Completely Built imported

cars portfolio includes the A-Class, B-Class, CLS, E-Class Cabriolet, S-Class Coupé, GLC and the S

600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-

roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like

the AMG CLA 45, AMG C 63 S, AMG S 63 Coupe, AMG GL 63, AMG S 63, AMG GLA 45, GLE 450

AMG Coupe, AMG GT S sports car and the AMG SLC 43. Given Mercedes-Benz’s continuous

success in India across myriad spectrum of sales, network, operations, services, finance, etc. 2016

will be the cornerstone to inculcate the spirit of winning despite emerging market challenges.

‘Winning with Mercedes-Benz’ philosophy is also derived from the unrivalled success created by the

Mercedes-AMG Petronas F1 team in the highly competitive Formula 1 in the past years. In 2016,

Mercedes-Benz will initiate a range of innovative customer oriented initiatives which are ‘winning’ in

nature and will further underline the brand’s strong customer centric approach. In 2016, Mercedes-

Benz began its ‘winning’ motto with the launch of the fascinating GLE 450 AMG Coupe, as the first

product of the year. This was followed up with the introduction of the Mercedes-Maybach S600 Guard

which is the costliest product from Mercedes-Benz India fleet, yet. Mercedes-Benz also introduced the

S400 flagship sedan and also the luxurious SUV GLS 350 d. The quintessential SUV that strengthens

the SUV portfolio of Mercedes-Benz is the GLC and this was launched in June. The sixth launch of

the year, AMG SLC 43 got launched in India nearly after four months of its international debut with the

43 nomenclature for the first time in India.

The seventh launch is the petrol variant of the highest selling SUV, GLE 400 4MATIC. The versatile

GLS 400 4MATIC with a petrol variant becomes the eighth launch of the year. The GLA 220 d

4MATIC ‘Activity Edition’ with 4MATIC four-wheel drivetrain becomes the 9th launch for 2016.

The open top luxury motoring has been redefined by two fascinating products without a predecessor

in India, these are C-Class Cabriolet and the S-Class Cabriolet, the 10th and the 11th launches

respectively. The 12th launch of the year is the new CLA that has revamped the luxury compact sedan

segment.

Underlining the service excellence achieved in India, the company has also been ranked number one

in the prestigious J.D. Power Customer Service Index 2015, among all the luxury brands for the

second year in a row. Mercedes-Benz India also registered a historic 32% year-on-year growth by

selling 13502 units in the Jan–December 2015 period and became the No. 1 luxury car brand in terms

of sales volumes. Mercedes-Benz scripted historic sales for the 2015-16 Fiscal Year, selling 13,558

units between April 2015 and March 2016. The company has maintained steady sales growth by

selling 9,924 units during January-September period. The brand has won as many as 30 prestigious

automotive awards conferred by different media houses across India, the highest won by any luxury

automotive brand in India this year.

Mercedes-Benz launched one-of-its kind, innovative service programme, ‘My Mercedes-My Service’.

With the launch of this programme, Mercedes-Benz aims to completely redefine the after-sales

experience by digitizing service process and create an unparalleled benchmark in the luxury car

service do-main. ‘My Mercedes-My Service’ programme comprises industry first initiatives like ‘Digital

Service Drive’, ‘Premier Express Service’ and innovative ‘Service Products’.