2017 MEDIA KIT

Virginia City - Aug. 4th & 5th | Reno/Sparks - Aug. 8th - 13th

For media access to the 2017 Hot August Nights event, a media request form must be completed.

Hot August NightsHeather Libretti, Marketing and Public Relations ManagerDirect Phone: (775) 356-1956 Ext. 224Cell Phone: (775) 997-9546Email Address: HLibretti@hotaugustnights.net

The Abbi AgencyAshley Brune, Public Relations DirectorCell Phone: (775) 291-2307Email Address: ashley@theabbiagency.com

Websitehotaugustnights.net

Facebookfacebook.com/HotAugustNights

Twitter@HotAugustNights

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Snap ChatHANightsReno

Hashtag#HotAugustNights

MEDIA CONTACTS

Distinguished members of the press, welcome to the 31st anniversary of Hot August Nights! Hot August Nights has been mesmerizing individuals with the beauty of vintage automobiles and rock ‘n’ roll since 1986. With its Show-n-Shines and evening slow cruises, we work hard to keep iconic traditions vibrant while still focusing on our even brighter future. We strive to bring new and exhilarating events and entertainment to the hundreds of thousands of attendees that allow for northern Nevada to be lit by headlights for a 10 day event.

We welcome all of our fans to enjoy some new exhilarating events! We couldn’t just stop at classic automobiles. This year we are welcoming vintage trailers from 1976 or older to dry camp for the entirety of the event and be apart of Sunday’s Grand Finale Parade.

Do not miss out on our impressive headliners! Rock out to “Jessie’s Girl” when Rick Springfield hits the stage Friday night. Following, Joan Jett and the Blackhearts will captivate their audience with some good ol’ rock ‘n roll on Saturday night. The adrenaline will not stop there. We are excited to team up again with Motorsport Auction Group to present the three-day auction and automotive expo. Whether you’re interested in participating in the auction or sitting in the stands, it is a must-see for all attendees!

Due to the overwhelming support the AutoCross & Drifting received last year, we’re bringing it back for our fans! Whether you are a novice or an expert auto-crosser, take a shot at our course as you go through a series of cones in hopes of beating your last time. If you want to add to the excitement, watch Pro Drifters use their wide range of skills to maneuver from turn to turn.

We look forward to seeing you at our event and would like to thank you in advance for sharing with your audience.

Sincerely,

Mike WhanExecutive Director, Hot August Nights

WELCOME

From the moment you hear that first engine roar to life, you’re hooked. Excitement revs up, and the love affair red-lines. The Biggest Little City shifts into high gear for Hot August Nights, when hundreds of thousands come to pay tribute to the exquisitely powerful automobiles and electric-guitars lacing music of the ‘50s, ‘60s and ‘70s—a combination so classic it may as well come with a poodle skirt and strawberry malt to share with your sweetheart.

The world’s premier classic car event, showcases more than 6,000 vehicles along with vintage trailers from this golden era of design at events all over Reno, Sparks and Virginia City. It’s impossible to miss the white-walled tires, fins, flares and chrome accents cruising the streets or parked, ready to be admired at Show-n-Shines, nightly cruises, the prestigious Hot August Nights Cup presented by Downtown Reno, Drag Races & Burnouts, AutoCross & Drifting presented by AMSOIL, the Hot August Nights Auction presented by Motorsport Auction Group, free concerts and many other community-wide events.

Visitors from all over the world and locals alike thrill at the sight of these beautiful beasts revving up, racing and high rollin’ about town. From the Big Boy’s Toy Store—a massive event where enthusiasts can find the latest parts, accessories, and technology for their street rods, hot rods and muscle cars—to the largest cash prize purse Show-n-Shine’s in the world totaling 13 different venues with more than $150,000 in cash and prizes for the taking, including the Hot August Nights Cup presented by Downtown Reno, a prestigious Show-n-Shine classic car competition with over $100,000 alone in cash and prizes available—it’s a motorhead’s dream.

Nothing goes with classic rods better than classic rock ‘n’ roll. Rock the night away to the unforgettable lineup of musical headliners and tribute bands performing for free from Aug. 8-12, 2017. Musical legends Rick Springfield and Joan Jett and the Blackhearts headline the weeklong celebration on Friday, Aug. 11 and Saturday, Aug. 12 from Grand Sierra Resort and Casino’s outdoor stage. These events and many others are free, open to the public and not to be missed.

Reno, Sparks and Virginia City play host to some of the country’s hottest rods, best tunes and happiest classic car fans you’ll ever see. Thank you for celebrating 31 years with us and keeping this annual tradition alive!

EVENT OVERVIEW

KEY DATESAug. 4 - Aug. 5: Virginia CityAug. 8 - Aug. 13: Reno-SparksAug. 9 - Aug. 11: Hot August Nights Cup presented by Downtown RenoAug. 10 - Aug. 12: Hot August Nights Auction presented by Motorsport Auction Group Aug. 8 - Aug. 13: Vintage Trailer RevivalAug. 9 - Aug. 12: Drag Races & Burnouts Aug. 9 - Aug. 12: Big Boy’s Toy Store & Dazzling Diva Aug. 10 - Aug. 12: Hot August Nights Swap Meet & Cool Car CorralAug. 10 - Aug. 12: AutoCross & Drifting presented by AMSOILAug. 12: Hot August Night Cup presented by Downtown Reno, Awards presentationAug. 13: Grand Finale Parade

FAST FACTS• Hot August Nights is celebrating 31 years in northern Nevada

• More than 500 volunteers dedicate their time to the event

• More than 6,000 registered classic vehicles attend the event

• The event is open to all 1976 or older vehicles, including pickup size trucks, vintage trailers and emergency vehicles

• Participants in the event come from 38 states and other countries

• Hot August Nights Auction presented by Motorsport Auction Group, second year

• Dragsters race down a 1/16-mile track at the Drag Races & Burnouts located at Nugget Casino Resort

• Celebrity appearances from Dave Kindig, Dennis Gage, and Justin & Anna Scribner

• Alan Taylor of The Drive is the Grand Marshal

• Hot August Nights has the largest combine Show-n-Shine prize purses in the world this year, offering $150,000 in cash and prizes up for grabs

• Musical legends Rick Springfield and Joan Jett and the Blackhearts headline the weeklong event

• The Swap Meet and Cool Car Corral boasts more than 700 vendors and almost 500 classic vehicles for sale

INFORMATION

Study Conducted in 2011 & 2016

As anyone who’s walked the streets of Reno and Sparks during the event can tell you, Hot August Nights attracts a diverse crowd with more than 6,000 classic vehicles attending the event with several hundred thousands of event attendees from Reno, Sparks, the surrounding areas and the world.

Who are they?The primary age group is 25-65+ with 65.1% of visitors from out of town and stayed on average 5.6 days.

Average household income: $75,000-$149,999 average annually.

How do they feel about the event?• Average spend per person: $1,514 • Average stay in commercial lodging: 5.6 • Attendees who would recommend HAN to family/friends: 98.1%• Attendees who will attend future HAN events: 91.9%

Where are they from?Participants and visitors come from all over the world to visit the “Biggest Little City.”

ECONOMICS & DEMOGRAPHICS

ENTERTAINMENT LINEUP

From incredibly talented artists paying homage to the legends of rock ‘n’ roll themselves, Hot August Nights brings some of the year’s best shows to Reno, Sparks and Virginia City. Don’t miss these free and family-friendly events. Performances are scheduled to start at 8:15 p.m., unless otherwise noted, beginning Tuesday, Aug. 8 and running through Saturday, Aug. 12. The following concert dates and times are subject to change:

LIGHTSThe Premier Tribute to Journey

At Grand Sierra Resort

JAY WHITEAmerica’s Diamond, The World’s Ultimate Tribute

At Grand Sierra Resort

JOHNNY RIVERS

At Grand Sierra Resort

RICK SPRINGFIELD

At Grand Sierra Resort

JOAN JETT& the Blackhearts

At Grand Sierra Resort

VIBRA-TONES5:30pm - 9pm

At Victorian Square

ROUTE 66… THE BAND5:30pm – 9pm

At Victorian Square

TIMELESS WONDERTribute to Stevie Wonder

At Victorian Square

BOOGIE NIGHTS

At Victorian SquarePresented by Nugget Casino

PABLO CRUISE

At Victorian Square

Tuesday August 8th

Wednesday August 9th

Thursday August 10th

Friday August 11th

Saturday August 12th

VINTAGE TRAILER REVIVAL

Hot August Nights’ inaugural Vintage Trailer Revival shows off the many creative forms campers and trailers took when made in or before 1976.

Vintage trailers will add another layer of nostalgia and competition to HAN’s 31st anniversary this year. Fans can check out an array of classic recreational vehicles staged at Washoe County Rancho San Rafael Regional Park, where trailer owners can dry camp from Tuesday, Aug. 8 through Sunday, Aug. 13. Public viewing hours are between 8a.m. and 9p.m.

Owners are invited to flaunt their trailers in the open cruise in Sparks on Tuesday, Aug. 8, and the Grand Finale Parade on Sunday, Aug. 13 in downtown Reno. Trailers can also take part in a Show-n-Shine with judging being conducted by an expert panel to include: Justin & Anna Scribner Founders of Flyte Camp and hosts of FLIPPIN’ RVs on Travel Channel, Sunday Nights at 10 p.m. ET., Airstream, Pink Flamingo RV Radio. Ribbons will be presented to the top three trailers on Friday, Aug. 11.

There isn’t anything prettier than a fully detailed classic car set out on display. You’ll find these beauties flaunting fins, flashing chrome and generally looking amazing all over town.

Aug. 4 & 5 Virginia City Celebrity Choice Show-n-Shine

Aug. 6 Bonanza Show-n-Shine

Aug. 7 - Aug. 12 ‘Mill Mile Show-n-Shine, Peppermill Resort Spa Casino

Aug. 7 - Aug. 12 Acres of Champions Show-n-Shine, Atlantis Casino Resort Spa

Aug. 8 Summit Racing Equipment Show-n-Shine, Summit Racing Equipment

Aug. 8 - Aug. 12 Ultimate Classic Car Competition presented by Nugget Casino Resort

Aug. 8 - Aug. 12 Classic Cherry Show-n-Shine, Grand Sierra Resort and Casino

Aug. 9 - Aug. 12 Hot August Nights Cup presented by Downtown Reno Show-n-Shine, downtown Reno

Aug. 9 - Aug. 12 Summit Racing Equipment Downtown Reno Show-n-Shine

Aug. 11 Vintage Trailer Revival Show-n-Shine, Washoe County Rancho San Rafael Regional Park

Aug. 11 Nugget Casino Resort Best Stock Original and Best Stock Restored Competition

Aug. 11 Celebrity Choice Show-n-Shine: Reno, Sparks and Grand Sierra Resort and Casino

SHOW-N-SHINE SCHEDULE

HOT AUGUST NIGHTS CUP PRESENTED BY DOWNTOWN RENO

The Hot August Nights Cup presented by Downtown Reno offers more than $100,000 in cash and prizes—including a prize purse worth $36,950 for the Ultimate Best of Show Winner—making it the largest prize purse of any collector car competition in the world.

The Hot August Nights Cup brings out the cream of the classic car crop every year to compete in a three-day Show-n-Shine. Attendees can see classic engineering at its finest when 50 of the world’s top restored and modified cars compete from 4th Street in downtown Reno from Wed., Aug. 9 thru Fri., Aug. 11.

Renowned judges include Co-Host of Spike TV show MuscleCar Steve Mank, Co-Owner of nationally recognized car show the SuperNationals Reggie Tibbetts and Eddie Potestio of Eddie’s Rods will make the judgment, narrowing down the selection to the “Top Ten”.The “Top Ten” will be taken to the Hot August Nights Auction presented by Motorsport Auction Group, inside the Reno-Sparks Convention Center, on Saturday, Aug. 12 for viewing from 9 a.m. to 4 p.m. Then all 10 finalists will return to downtown Reno at 4th and Virginia St. for the award presentation and “Reno Five” announcement at 6:00 p.m.

Ultimate Best of Show Winner: • $30,000.00 cash • Eldorado Resorts five night hotel stay for Hot August Nights in 2018 • $1,000 worth of Adam’s Premium Car Care Products • $1,000 certificate from Ididit Incorporated• $500 certificate from Painless Performance• $500 AMSOIL Product• $500 OPTIMA Batteries• Hot August Nights Cup Trophy – Owner • Hot August Nights Cup Trophy – Builder • Hot August Nights Cup Jacket

Second Place:• $18,000.00 cash• Eldorado Resorts five night hotel stay for Hot August Nights in 2018 • $1,000 worth of Adam’s Premium Car Care Products • $1,000 certificate from Ididit Incorporated• $500 certificate from Painless Performance• $500 in OPTIMA Batteries• $500 in AMSOIL Product• Hot August Nights Cup Trophy • Hot August Nights Cup Jacket

Third Place:• $10,000.00 cash• Eldorado Resorts five night hotel stay for Hot August Nights in 2018 • $1,000 worth of Adam’s Premium Car Care Products • $1,000 certificate from Ididit Incorporated

• $500 certificate from Painless Performance• $500 in OPTIMA Batteries• $500 in AMSOIL Product• Hot August Nights Cup Trophy • Hot August Nights Cup Jacket

Fourth Place:• $7,000.00 cash• Eldorado Resorts five night hotel stay for Hot August Nights in 2018 • $1,000 worth of Adam’s Premium Car Care Products • $1,000 certificate from Ididit Incorporated• $500 certificate from Painless Performance• $500 in OPTIMA Batteries• $500 in AMSOIL Product• Hot August Nights Cup Trophy • Hot August Nights Cup Jacket

Fifth Place:• $5,000.00 cash• Eldorado Resorts five night hotel stay for Hot August Nights in 2018 • $1,000 worth of Adam’s Premium Car Care Products • $1,000 certificate from Ididit Incorporated• $500 certificate from Painless Performance• $500 in OPTIMA Batteries• $500 in AMSOIL Product• Hot August Nights Cup Trophy • Hot August Nights Cup Jacket

6th—10th Place:• Hot August Nights Cup Trophy • Hot August Nights Cup Jacket

2016 HOT AUGUST NIGHTS CUP “RENO FIVE” WINNERSBest of Show: Billy and Debbie Thomas with a 1939 Oldsmobile, Series 60 Convertible, built by Harold Chapman, Customs and Hot Rod of Andice.

Second Place: Howard and Susan Groff with a 1962 Chevy Impala SS, built by Andy Leach.

Third Place: Paul Schulz with a 1955 Chevy 210, built by Leonard Lopes, Dominator Street Rods.

Fourth Place: Alex Short with a 1969 Chevy Camaro, built by Cam Miller, HS Customs

Fifth Place: Dean Osland with a 1959 Rambler American, two-door wagon, built by Doug Jerger of Squeeg’s Kustoms

HOT AUGUST NIGHTS CUP PRESENTED BY DOWNTOWN RENO

TRAVEL AND HOTEL INFORMATION

While rooms in Reno and Sparks fill early, it is never too late to get a room, as there are a good number of hotels and motels in the area. Here is a list of our sponsoring hotels:

Atlantis Casino Resort Spa3800 S. Virginia Street, Reno800-723-6500

Circus Circus Reno500 N. Sierra Street, Reno800-648-5010

Eldorado Resort Casino345 N. Virginia Street, Reno800-879-8879

Grand Sierra Resort and Casino2500 E. 2nd Street Reno800-648-5080

Harrah’s Reno219 N. Center Street, Reno888-726-6311

Nugget Casino Resort1100 Nugget Ave., Sparks800-648-1177

Peppermill Resort Spa Casino2707 S. Virginia Street, Reno800-282-2444

Renaissance Reno Downtown HotelOne South Lake Street, Reno NV 89501775-682-3900

Silver Legacy Resort Casino407 N. Virginia Street, Reno800-687-8733

If you are flying in to attend Hot August Nights, most hotels offer shuttles from the Reno Tahoe International Airport to the hotel (please check with the hotel you will be staying at). Rental cars can get you from one place to the next, but if you are not planning on driving up to Virginia City or surrounding areas, and plan on staying in Reno and Sparks, your best bet is to travel by taxi or Citifare bus as general parking at our venues is limited.

Staff:Mike Whan, Executive DirectorJon Canton, Operations ManagerDale Kintop, Finance Accounting ManagerHeather Libretti, Marketing & Public Relations ManagerKathy Schaffer, Logistics & Project ManagerBonnie Aimone Whiteside, Office Assistant Board of Directors:Mike Smart, PresidentCindy Mason, Vice PresidentJoe Wyatt TreasurerChris Kilian, SecretaryJohn Boyd, Board MemberMarie Burgess-Rambosek, Board MemberBob Cashell, Board MemberJohn Crowell, Board MemberDave Funk, Board MemberRuss Sheltra, Board MemberJon Whipple, Board Member Pat Witten, Board Member Foundation Board of Trustees:Mike Whan, Executive DirectorMike Smart, PresidentCindy Mason, Vice PresidentJoe Wyatt, TreasurerChris Kilian, SecretaryMike Pagni, Foundation Board MemberScott Schellin, Foundation Board MemberMary Simmons, Foundation Board Member

HOT AUGUST NIGHTS BOARD OF DIRECTORS AND STAFF

775.356.1956 | HotAugustNights.net

1425 E. Glendale Ave. | Sparks NV 89431