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2017 IEDRC TURKU

CONFERENCES ABSTRACT

Turku, Finland; June 14-16, 2017

Co-Sponsored by

Published by

http://www.iedrc.org/

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Items Pages

Welcome 2

Conference Committees 3-4

Conference Venue Information 5

Instructions for Publications 6

Instructions for Presentations 7

Conference Keynote Speakers 8-11

Full Schedule 12-13

Session 1: Marketing Management 14-17

Session 2: E-Business and Marketing Management 18-22

Poster Session 23-24

Upcoming Conferences Information 25-26

Note 27

Table of Contents

2017 IEDRC TURKU CONFERENCES

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Sponsored by

Welcome Remarks

On behalf IEDRC, we welcome you to Turku, Finland to attend 2017 International Conference on

E-commerce, E-Business and E-Government (ICEEG 2017), 2017 4th International Conference on

Innovations in Business and Management(ICIBM 2017). We’re confident that over the three days you’ll get

theoretical grounding, practical knowledge, and personal contacts that will help you build long-term,

profitable and sustainable communication among researchers and practitioners working in a wide variety of

scientific areas with a common interest in E-commerce, E-Business and E-Government, and Business and

Management.

On behalf of Conference Chair and all the conference committee, we would like to thank all the authors as

well as the Program Committee members and reviewers. Their high competence, their enthusiasm, their time

and expertise knowledge, enabled us to prepare the high-quality final program and helped to make the

conference a successful event.

Once again, thanks for coming to this conference, we are delegate to higher and better international

conference experiences. We will sincerely listen to any suggestion and comment; we are looking forward to

meeting you next time.


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Committees of ICEEG 2017 Conference Chair

Prof. Juha Kettunen, Turku University of Applied Sciences, Finland

Prof. Harri Ketamo, Tampere University of Technology, Finland

Program Chairs

Prof. Reima Suomi, Turku School of Economics, Finland

Prof. Ewa Ziemba, University of Economics in Katowice, Poland

Technical Committees

Prof. Panos M. Pardalos, University of Florida, USA

Assoc. Prof. Subhajit Basu, The University of Leeds, UK

Prof. Chyi Jaw, National Yunlin University of Science & Technology, Department of Business Administration

Asst. Professor Yong Liu, Department of Information and Service Economy, Aalto University School of Electrical

Prof. Ya-Ching Lee, National Sun Yat-Sen University, TaiwanDr.Chukiat Worasucheep, Faculty of Science, King

Mongkut’s University of Technology, THAILAND

Prof. Panos M. Pardalos, University of Florida, USA

Prof. Wang Quansheng, Nanjing University, China

Prof. Andrew B. Whinston, University of Texas, Austin, USA

Assoc. Prof. Subhajit Basu, The University of Leeds, UK

Assoc. Prof. Emad Bataineh, Zayed University, UAE

Prof. Chyi Jaw, National Yunlin University of Science & Technology, Department of Business Administration

Prof. Yogesh Dwivedi, School of Management, Haldane Building, Swansea University, UK

Prof. Hannu Schadewitz, University of Turku, Finland


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Committees of ICIBM 2017 Conference Chair

Prof. Juha Kettunen, Turku University of Applied Sciences, Finland

Program Chairs

Prof. Elżbieta Szymańska, Bialystok University of Technology, Poland

Prof. Cheol Park, Korea University, South Korea

Technical Committees

Prof. Koki Kyo, Obihiro university of Agriculture and Veterinary Medicine, Japan

Dr Ritesh Chugh, Central Queensland University, Australia

Dr, Nidhi Yadav, IIT Bhubaneswar, India

Assoc. Prof. Yanfang Sun, China University of Petroleum (East China), China

Assoc. Prof. Muhammad Arif, Bahria University Islamabad, Pakistain

Prof. Chien-Wei Wu, National Tsing Hua University, Taiwan

Assoc. Prof. Shahnaz Nayebzadeh, Department of Management,Yazd Branch, Islamic Azad University,Yazd, Iran

Prof. Vinod Kumar, Sprott School of Business, Carleton University, Ottawa, Canada

Dr. Khairul Anuar Mohd Ali, Graduate School of Management, Universiti Kebangsaan, Malaysia

Prof. Muzafar Shah Habibullah, Universiti Putra Malaysia, Malaysia

Assoc. Prof. Chang-Feng Zhou, National University of Defense Technology, China

Prof. Alexander Wollenberg, St. George’s University, Grenada, West Indies, Germany


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Conference Venue

Turku University of Applied Sciences

ICT City building

Joukahaisenkatu 3

FI-20520

Turku Finland

Turku University of Applied Sciences (abbr. TUAS, Finnish Turun ammattikorkeakoulu) is a

multidisciplinary higher education institution, located in the city of Turku in the Southwest Finland. The

institute began operations as a temporary polytechnic in autumn 1992. At the moment, the establishment

has approximately 9,300 students and 700 members of staff, making it one of the largest universities of

applied sciences in Finland.

Before 2006-01-10, the institution carried the English name of Turku Polytechnic.


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Introductions for Publications All accepted papers for the Turku conferences will be published in proceeding and those journals proceeding below.

2017 International Conference on E-commerce, E-Business and E-Government (ICEEG)

International Conference Proceedings Series by ACM, which will be archived in the

ACM Digital Library, and indexed by Ei Compendex and Scopus, and submitted to be

reviewed by Thomson Reuters Conference Proceedings Citation Index (ISI Web of

Science)

International Journal of e-Education, e-Business, e-Management and e-Learning

(IJEEEE) ISSN: 2010-3654

DOI: 10.17706/IJEEEE

Abstracting/ Indexing: Engineering & Technology Digital Library, Google Scholar,

Electronic Journals Library, QUALIS, ProQuest, EI (INSPEC, IET)

2017 4th International Conference on Innovations in Business and Management (ICIBM 2017)

International Journal of Innovation, Management and Technology (IJIMT, ISSN: 2010-0248,

DOI: 10.18178/IJIMT) as one volume, and will be included in Google Scholar, Ulrich's

Periodicals Directory, Engineering & Technology Digital Library, Crossref and ProQuest,

Electronic Journals Library.; etc.

Journal of Economics, Business and Management (JOEBM, ISSN: 2301-3567, DOI:

10.18178/JOEBM) as one volume, and will be included in Engineering & Technology

Library, Electronic Journals Library, Ulrich's Periodicals Directory, MESLibrary, Google

Scholar, Crossref, and ProQuest.; etc.


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Instructions for Oral Presentations Devices Provided by the Conference Organizer:

Laptops (with MS-Office & Adobe Reader)

Projectors & Screens

Laser Sticks

Materials Provided by the Presenters:

Power Point or PDF Files (Files should be copied to the conference laptop at the beginning of each

session)

Duration of each Presentation (Tentatively):

Regular Oral Presentation: about 15 Minutes of Presentation and Q&A

Keynote Speech: 45 of Minutes Presentation and Q&A

Note: The time slots assigned here are only tentative. In case of any absence, presenters are recommended to

arrive 5-10 minutes earlier and stay for the whole session.

Instructions for Poster Presentation

Materials Provided by the Conference Organizer:

The place to put poster

Materials Provided by the Presenters:

Home-made Posters

Maximum poster size is A1 with vertical version

Load Capacity: Holds up to 0.5 kg

Best Presentation Award One Best Oral Presentation will be selected from each presentation session, and the Certificate for Best

Oral Presentation will be awarded at the end of each session on June 15, 2017.

Dress code Please wear formal clothes or national representative of clothing.


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Introductions for Keynote Speakers Keynote Speaker I

Prof. Elżbieta Szymańska

Bialystok University of Technology, Poland

Professor of Bialystok University of Technology, Manager of the Tourism Economy Chair and

businesswoman - the partner in association The Recreation Resort “The Sailor” at the Mazury Lakes,

Poland. She is also an Adjunct Professor of the Lazarski University in Warsaw. Participant of 14

research projects and Manager of some of them. Expert in Foresight Poland 2020 and Member of Polish

Economy Association and Senator of Bialystok University of Technology (cadence 2016-2020). The

Author of about 100 publications, including 5 books). She is a member of some organizations, including

the Polish Economists Association. The major fields of her study are as follows: theory of innovations,

service sector innovativeness, tourism economics, sustainable tourism, development of

non-governmental organizations.

Keynote Speech Title: The Influence of the Environment on the Tourism Enterprises Innovativeness

Abstract: Purpose: The aim of this article is to indicate exogenous factors which affect the

innovativeness of the tourism companies.

Methods: The Author attempts to identify the main factors by creating a model, subsequently verifying

the theoretical assumptions in the context of empirical studies and comparing the results of her own

research with those carried out by other researchers. In order to achieve the objective, the questionnaire

method was used and comparison analysis.

Findings: The paper presents the results of two conducted surveys: performed on a group of 215 tourism

enterprises (hotels, travel agencies and transport enterprises) and the survey performed on a group of 42

innovative tour operators. The study showed the following - there are determinants of innovativeness in

the microeconomic environment of respondents. Customers play a major role but the cooperation with

other firms is very important, too. Innovation policy, taking into account the foresight approach to the

service sector, can contribute to the innovation of these companies, and the whole economy.

Originality: This study presents the original results with implications for both research and innovation

policy. Contribution to the development of the science theory is a model which reflects the division of

these factors into those from the micro environment and the macro environment of a tourism company.


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Keynote Speaker II

Prof. Harri Ketamo

Tampere University of Technology, Finland

Adjunct Professor Harri Ketamo, Ph.D., is an independent researcher and start-up entrepreneur.

Currently he is founder of HeadAI ltd (AI/robotics) and adjunct professor at Tampere University of

Technology. Ketamo has published 86 international peer-reviewed research articles and had more than

200 presentations in international forums. Previously he has been e.g. Academy of Finland -granted

post-doc researcher, founder of gameMiner (game AI/data mining), director of education at Satakunta

University of Applied Sciences and founder of SkillPixels ltd (games based learning). Ketamo's research

interests are related to artificial intelligence, learning sciences and semantic computing. He has received

several international awards and nominations related to his R&D work, including e.g. European

Innovative Games Award 2009 (with gameMiner), BETT Awards 2014 (with SkillPixels) and the

Eisenhower Fellowship 2017.

Keynote Speech Title: Future of Work: Personalised Career Coaching and Skills based Microlearning

for Everyone

Abstract: In next two years everyone, globally, can have an access to personalised career coaching and

skills based micro-learning, on any topic they want. Because of artificial intelligence. Currently there are

more than 1B people looking for work-related education, and the number is growing fast. Because the

fourth industrial revolution, robots & AI, depending on source, we are going to loose some 1b-5b jobs

globally in next 30 years.

Our current education system can’t solve this challenge. There are not enough teachers, nor resources

to build materials. We can’t wait formal education solve this challenge, there is not just enough time.

The next generation of jobs are not about permanent full-time profession. There will be less and less

permanent profession based jobs. Rather there is micro-jobs, tasks, gigs, whatever we now call

freelancer work. It's cherry picking for someone, nightmare for someone.

And it's already here. The fourth industrial revolution. We just don't want to see it, because people in

general are afraid of big fundamental changes. In terms of Orwell, in 1984, Ignorance is strength.

But this is not about learning, it’s more related to identity. During first industrial revolution, our

identity slowly turned into work-based identity that it hasn’t been before. Identity has been related to

land and community, also before and after agricultural revolution some 10 000 years ago. Changing

identity needs time, at least couple of generations.


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This fourth industrial revolution is here and it is quick, we have no time to change our identity. Maybe

children under 15 can start grow with pieces of new identity. The new, post- industrial identity could be

related to personal skills, growth mindset and individual motivations to do something meaningful.

If we don’t do anything and just wait, there will soon be billions of unemployed people globally

without trust for the future, and that’s a real threat for our future, not AI. I understand that solving the

challenges related to fourth industrial revolution are too complex to solve in one piece, so we focus on

recognising personal skills, supporting growth mindset and enabling individual motivations to do

something meaningful.

We have already built an AI that learns micro-level semantics and meanings from natural language on

any given topic.

1) AI can learn organisations’ needs and individual skills & competences based on task descriptions

resumes, activities in social media, etc. AI make them visible as a personal skills map and it can suggest

new skills and competences to learn based on person’s own interests and existing skills.

2) AI produces micro learning on any required topic, on demand. Course production on any given topic

is a critical part in order to provide skills & competences based education for everyone.

3) AI runs the course as a individual’s personal coach

4) and it assess the skills

5) Finally, AI keeps the personal and organisational skills maps always up to date, so people can

immediately see where there is jobs, gigs, tasks available for her/him.

In other words, we use AI to bring 1-to-1 career coaching and highly personalised on-demand

micro-learning for everyone in two years. In longer period, we want to start activities to empower people

to find and discover some 1b-5b new kind of jobs in next 30 years.

We are now starting the piloting in Finland this summer, and the “career coaching and skills based

micro-learning” platform will be globally published in early 2018.

Next steps after that are:

To secure growth funding and design sustainable business model to turn the project into continuous,

self funded, activity.

To find partners to scale the idea globally. In this the Eisenhower Fellowships network is going to be

one of the key elements for successful implementation. Without this active, global, professional network

global implementation would take just too long.

So should we be afraid of future? No! We just have to understand to get prepared. AI and robots are

just tools, maybe the most powerful tools ever designed, but still tools. How we use tools depends on us.


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Keynote Speaker III

Prof. Ewa Ziemba

University of Economics in Katowice, Poland

Dr. Ewa Ziemba completed her Ph.D. and Post Ph.D. in management, with a major focus on

management information systems (University of Economics in Katowice). Her current research is in

information systems and technologies for business and public administration transformation. She has

published over 170 peer-reviewed papers and 18 books. She played an instrumental role in prestigious

international research projects. In recognition of her outstanding research and teaching, Ewa Ziemba has

been the recipient of numerous awards. She has received 16 awards of excellence from the Rector of the

University of Economics in Katowice. She has been awarded The Silver Cross of Merit and The Gold

Medal „For Long Service” from the President of Poland, The Medal of the National Education

Commission from the Ministry of National Education in Poland, and The Award of Fellow &

Distinguished Scholar and Excellence in Research & Scholarship Award and The Excellence in

Research & Scholarship Award from the International Institute for Applied Knowledge Management.

She has received five awards for the best papers at the international conferences. She has been awarded

grants founded by the Polish Ministry of Science and Higher Education and the National Science Center

of Poland. Ewa Ziemba serves on the editorial and editorial review board for several international

journals. She is the founding Editor-in-Chief of Online Journal of Applied Knowledge Management and

the Editor-in-Chief of Journal of Economic and Management. Ewa Ziemba is the Vice President for

Research Collaborations of the International Institute for Applied Knowledge Management.

Keynote Speech Title: Information Society: ICT as a Key Catalyst for the Sustainability

Abstract: This lecture represents an important voice in the scientific discourse on what constitutes a

sustainable information society, and provides a new comprehensive and forward-looking approach to

such a development. This approach is based on information and communication technologies (ICT) as a

key enabler for boosting the development of the sustainable information society. It focuses on the usage

of ICTs by the main stakeholders of society, including households, enterprises, and public

administration, in order to build an ecological, economic, socio-cultural, and political sustainability.


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Time Schedule

Day 1, June 14, 2017 (Wednesday)

Arrival Registration &

Conference Materials Collection

Venue: ICT City building

14:00-16:00 <Lobby>

Day 2, June 15, 2017 (Thursday)

Venue: Omega <Ground Floor>

Time: 9:20-18:00

09:20—09:30

Opening

Remarks

Prof. Harri Ketamo


09:30—10:15

Keynote Speech I

Prof. Elżbieta Szymańska

Bialystok University of Technology, Poland

Title: The Influence of the Environment on the

Tourism Enterprises Innovativeness

10:15—10:30 Coffee Break & Group Photo

10:30-11:15

Keynote Speech II

Prof. Harri Ketamo


Title: Future of Work: Personalised Career

Coaching and Skills based Microlearning for

Everyone


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11:15-12:00

Keynote Speech III

Prof. Ewa Ziemba

University of Economics in Katowice, Poland

Speech Title: Information Society: ICT as a Key

Catalyst for the Sustainability

12:00-13:30 Lunch

13:30-15:00

Authors’ Presentations

Session I (6 papers)

(Marketing Management)

15:00-15:15 Coffee Break

15:15-17:00 Session II (7 papers)

(E-Business and Marketing Management)

18:00 Dinner


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Authors’ Oral Presentations Session I

13:30-15:00

Venue: Omega Room

Theme: Marketing Management

Session Chair: Prof. Elżbieta Szymańska, Bialystok University of Technology, Poland

Prof. Irina Kohler, University of Fulda, Faculty of Business, Germany

* The time slots assigned here are only tentative. In case of any absence, presenters are recommended to arrive 5-10 minutes earlier and

stay for the whole session.

ID Title+ Author’s Name

M021-A

13:30-13:45

Corporate Philanthrophy – A Conceptual Approach to Corporate Citizenship

Communication

Irina Kohler

University of Fulda, Faculty of Business, Germany

Abstract: “Do good and be sure to make it known”.

Despite the fact that the topic of corporate citizenship is making its way forward on the

agenda of most companies and organizations today, the communication of their

socially responsible activities faces several challenges. First and foremost the

companies who attempt to communicate their corporate citizenship have to solve the

communication paradox of corporate citizenship: The more a company promotes its

corporate citizenship overtly and publicly, the less it will be believed by its relevant

stakeholders due to a general lack of trust in the business environment today.

As a consequence corporate citizenship communication needs to be transparent, legal,

truthful and easily understood in order to close the perceived (or real) gap between

corporate rhetoric and corporate practice, the so called “corporate hypocrisy”.

Corporate citizenship communication aims to promote a sense of identity and to

present a consistent and coherent image.

Therefore a conceptual approach to corporate citizenship communication has to be

deducted in order to scale back the communication paradox of corporate citizenship.

M003

13:45-14:00

Factors Affecting the Wages of Native Workers in Thailand's Construction

Industry

Chetsada Noknoi, Wannaporn Boripunt, Kanyapat Boomid and Satinee

Suwitphanwong

Business Administration Department, Faculty of Economics and Business

Administration, Thaksin University, Thailand

Abstract: This research studies the factors influencing the wages of native workers in

Thailand's construction industry. The sample used comprised some 156 native


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construction workers from Songkhla Province, Thailand. The utilized research

instrument was a questionnaire, with the data being analyzed according to frequency,

percentage, and regression analysis. The results revealed that in general, native Thai

construction workers are generally married males aged between 26 and 37 years old.

They typically have four to six years of education, are employed as laborers with an

average salary of 4,000–9,200 baht per month, and have fewer than five years of work

experience. Most Thai workers work five days a week. Each establishment typically

has 10–30 employees, with fewer than 10 of these being migrant workers in general.

Most Thai workers are at a 20–40% risk from work, and they have never changed

employer. The average wage of Thai workers was found to be 10,843.03 baht per

month with a standard deviation of 4,898.31 baht per month. Hypothesis testing

revealed that position, work experience, and the number of times they had switched

employer were the factors most affecting the wages of native Thai construction

workers. These three factors alone explain the salaries of Thai construction workers at

51.9 percent.

M006

14:00-14:15

Impact of Product Innovation in Building Brand Equity on Consumer’s choice

with a focus on Brand Resonance

Amit K. Sinha

MIT School of Business, India

Abstract: Despite abundance of empirical findings and the unprecedented interest,

researchers still lack a fundamental understanding of the factors and the mechanisms

through which innovation creates growth. Perhaps most frustrating has been the failure

to find an empirical measure of innovative activity that offers deep insight into the

underlying factors and mechanisms.

There are likely as many definitions of “innovation” as there are experts. The term can

be applied to new or improved products (as at Microsoft and Nintendo), processes (as

at Toyota, Walmart, Procter & Gamble), experience (as at Disney, Google, Target), or

business models (as at Hewlett Packard, Reliance, or Goldman Sachs).

The recent study focuses on fundamental gap to measure the empirical findings of

innovation impact on deep understanding of brand in terms of brand resonance.

Though primarily the study doesn’t make an effort to define brand resonance but while

developing the questionnaire for a sample size of 97 respondents, it has primarily

structured the items based on the Customer-Based Brand Equity Pyramid developed by

Keller under two major components i.e. emotional and rational route to brand

relationship building. The methodology applied for the research was primarily based

on scale development of the independent and dependent variables. The probability

factor in dependent value was more appropriate for logistic regression to test the

hypotheses.

The findings of the research contributed to the theory of brand resonance in relation to


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innovation strategy for the product categories where the deciding factor of the success

is to adapt the technology within competitive innovation framework in a given time

period.

M008-A

14:15-14:30

Why Do Firms Issue SEOs and Increase Dividends Simultaneously?

Chih-Jen Huang

Department of Finance, Providence University, Taiwan

Abstract: A number of studies have shown that the dividend signaling is as costly as

the external financing. The pecking order theory implies that the last choice of

financing is raising equity. Loderer and Mauer (1992) argue that firms should not

simultaneously pay dividends and conduct seasoned equity offerings (SEOs) with the

goal of maximizing firm value. However, Wang, Chen and Cheng (2010) demonstrate

the evidence that many firms increase the dividends aroundSEOs. John and Williams

(1985) indicate that the firms issuing stocks while paying dividendscan support a

higher stock pricesince dividends can transmit a positive signal. Given the fact that

dividend increases and SEO issuances are both expensive, the aim of this study is to

investigate the reasons why firms decide to increase cash dividends and issue SEOs

simultaneously from the perspectives of information asymmetry, agency problem, and

operating cash flow (OCF).

Using a sample of U.S. firmsfrom 2000 to 2010, we find that the firms with lower

degree of information asymmetry or agency problem are more likely to choose

simultaneous dividend increases and SEOs. The results support the findings of Loderer

and Mauer (1992) that there is weak evidencethatstockofferingdecisions could

benefitfromtheinformation disclosure in dividend announcements. Consistent with

OCF hypothesis, the firms with lowerOCFs are more likely to choose simultaneous

dividend increases and SEOs. Our findings shed some light on the possible

explanationswhy the firms conduct dividend increases and SEO issuances at the same

time.

M018-A

14:30-14:45

New Business models in digital economy? Cases of gift economy in China

Ling-Yi Huang

Nanfang College of Sun Yet-sen University, China

Abstract: Elder-Vass (2016) introduced the “diverse appropriative practices” which

aims at re-defining economy by using the term “provisioning economy”. Gift economy

is often neglected in these diverse appropriative practices. A gift economy is a mode of

exchange where valuables are not traded or sold, but rather given without an explicit

agreement for immediate or future rewards (Cheal, 1988). A gift economy contrasts

with a market economy, where goods and services are primarily exchanged for value

received.


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The gift economy is particularly suited to the distribution of digital goods (Elder-Vass,

2016:230). However, how to solve the tensions between a gift economy and a market

economy? Elder-Vass (2016:231) argued that the “the issue we face is not a choice

between a gift economy and a commodity economy”, the issues are “how much of the

economy will take a gift form, what kinds of gift form” and vice versa. Therefore, this

study attempts to examine “how much of the economy will take a gift form and what

kinds of gift form” and furthermore to reconcile the tension between a gift economy

and a market economy.

The method employed in this study was “illustrative case studies”. 5 cases of digital

economy with gift economy practices from China were selected to illustrate the usage

of “diverse appropriative practices”. The goals of this study were to propose the

possible new business models in the digital economy. Hopefully, this study can

contribute to the new media and digital economy entrepreneurship.

M019

14:45-15:00

A Study of Perceived Value in the Ride-Hailing Transportation Sector in Jakarta

Alexander Wollenberg and Lidia Waty

St. George’s University, Grenada, West Indies, Germany

Abstract: The article examines the effectiveness of promotion on repurchase intention

by perceived value and transportation mode preferences. The method of analysis of this

research is structural equation modeling (SEM) based on cluster sampling in Jakarta.

The findings of this research are: price promotion and other 7Ps marketing mix

elements have significant direct effect on perceived value. The strong factors among

those are price-promotion and process factors. Perceived value has a significant direct

effect on transportation mode preferences and subsequently on repurchase intention.

However, price promotion and other 7Ps in the marketing mix elements do not have a

significant direct effect on transportation mode preferences on the use of Indonesian

public motorcycles called Ojek and the booking process via ride-hailing apps.

Coffee Break 15:00-15:15


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Session II

15:1517:00

Venue: Omega

Theme: E-Business and Marketing Management

Session Chair: Prof. Alexander Wollenberg, St. George’s University, Grenada, West Indies, Germany

* The time slots assigned here are only tentative. In case of any absence, presenters are recommended to arrive 5-10 minutes earlier and

stay for the whole session.

ID Title+ Author’s Name

M031

15:15-15:30

The Use of Social Media in Teaching and Learning: a Case of SSRU’s Faculty

Members

Chaiwat Tantarangsee, Nithiwadee Kosarassawadee, Aungkana Sukweses

Faculty of Humanities and Social Sciences, Suan Sunandha Rajabhat University,

Thailand

Abstract: The purposes of this study are to identify types of social media platforms

most frequently used in teaching and learning by the faculty members, and to find out

functions achieved in social media-based activities in teaching and learning. Samples

include 80 faculty members, Faculty of Humanities and Social Sciences, Suan

Sunandha Rajabhat University (SSRU), Bangkok, Thailand. A questionnaire is used to

collect data which is analyzed by SPSS program, and statistics employed include

percentage, Mean, and Standard Deviation. The study discloses the most frequently

used social media platforms in teaching and learning in highest level with average

spending time of more than 5 times a week include Websites and YouTube, and

Moodle. Moreover, 2 functions achieved by social media-based activities in highest

level with average time consumption of more than 5 times a week include retrieving

contents for classroom instruction from websites and YouTube followed by uploading

content for classroom instruction on Moodle. It can be concluded that the faculty

members perceive the technology usefulness and the ease of use of social media and

make use of it in teaching and learning in the form of social media-based activities.

M034

15:30-15:45

A Study of Romantic Relationships for Jewelry Design: The Case of Thai Women

Nattapong Kongprasert, Kageeporn Wongpreedee and Porngarm Virutamasen

Srinakharinwirot University,Thailand

Abstract: This study presented a study of romantic relationships of Thai women for

jewelry design. It was based on a questionnaire. It performed in three phases. First, it

was to explore the relationship between kind of love and love symbols of Thai women.

Second, it was to design new jewelry. The result from the first phase was interpreted

and used in this phase to design new jewelry. The love symbols are related to the

romantic relationship were used to design a new product. Third, it was to explore the

customer’s perception to new jewelry. New jewelry was used to interview the target


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customer to explore the customer’s perception to jewelry. Results can be used to guide

designers designing jewelry following the romantic relationship of Thai women and

love symbols.

EG0002-A

15:45-16:00

The Influence of Economic Thought on Architecture Theory

Tayawi Maysaa Abdul hussein

Science and Technology, Iraq

Abstract: Economy is one of the variables of the civilization which affect deeply on

the human activity, since architecture is physical product of the human activity and

represents the important sign which express civilization development in different

times, the theme is to take the relationship between economy and architecture in

contemporary stage .

Through taking the literature review of the relationship between economy and

architecture in the architectural researches, this appears the absence of conception

about the links between modern economic thought and architecture and between the

stages of development of economic thought and architecture .

The stage of the development of economic thought had been taken from the beginning

of Greek to the modern economic thought in the contemporary times with its opposite

faces ( Socialism and Capitalism ) and compare this stages through the detail of

theoretical frame ( conception of ownership , person- state relationship , general frame

of economy ) .

This frame has applied on architecture through the relationship between Marxist

socialism and architecture on the level of architectural criticism through the school of

Marxist criticism and on the level of architectural product through the socialist Russian

architecture (Soviet architecture) which represent the relationship between socialism

and architecture and create socialist city .

The relation between contemporary Capitalism and architecture which represent the

another face of modern economic thought on three levels the first is the theory of

fashion and architecture , the second is architectural criticism through the pragmatic

school of criticism , the third levels is architectural product through the economic

globalization architecture or contemporary capitalism architecture .

EG0003

16:00-16:15

Application of Structural Equation Modeling to Explain Online Shoppers'

Response to Price Comparison Sites

Ladislav Beranek, Radim Remes and Vaclav Nydl

University of South Bohemia, Faculty of Economics, Czech Republic

Abstract: Customers often use environment price comparison sites when they want to

buy some product or service over the Internet. These sites help them while searching of

products or services, give them an overview on prices, and other pieces of information.


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Moreover, they also can affect consumers' perception of the risks associated with

online buying. The purpose of this study is to develop a theoretical model which would

explain the factors influencing the intentions of online buyers to purchase in situation

when they use price comparison sites. The price consciousness, perception of quality

of delivery, reputation and risk perception were seen as factors influencing the

purchase intention of online buyers. The results show that information provided by

online price comparison site positively influences the perception of online shoppers,

and play a positive role in reducing risk and increasing purchase intention of

consumers.

EG0010

16:15-16:30

The Influence of Electronic Billing to Tax Compliance in East Africa Region

Theogene Habimana, Muhammad Kibuuka, Fahad Mutebi, and Jean De Dieu

Munyantore

St Lawrence University, Uganda

Abstract: Electronic Billing helps to increase the compliance of VAT, thus remain

focused on revenue mobilization and efficient service delivery to taxpayers (Lawrence

& John, 1999). Within the business community not everyone has yet understood the

advantages of the system. The general objective of the study was to investigate the

contribution of Electronic billing to tax compliance in Rwanda. Specific objectives

were to identify the key obstacles to usage of Electronic Billing in RRA; to analyze the

benefits of Electronic Billing to tax compliance in RRA; and to establish the

relationship between Electronic Billing usage and tax compliance in RRA. This

research should be beneficial to different users, such as researcher, Rwanda Revenue

Authority, taxpayers, and other researchers. The study adopted both descriptive and

analytical designs, and was both qualitative and quantitative. The target population of

this study was 4383 comprising of 947 employees of Rwanda Revenue Authority and

3436 taxpayers in Nyarugenge District. The sample size of the study was 99 people

including 22 RRA employees and 77 Nyarugenge District taxpayers, the researcher

used stratified and systematic random sampling method. Questionnaire with close

ended questions were used to collect data during the study for taxpayers. Documentary

review was also used. The data were presented using graphs and tables. The data

were also analyzed using Pearson correlation coefficient to determine the relationship

between the variables using SPSS. The study found that there is a strong and positive

relationship between Usage of EB and Performance of Tax compliance. The study

found that usage of EB is correlated to Performance of Tax compliance with

correlation coefficient of 97.0%. The study also concluded that EB help accountancy to

do good financial report Electronic Billing represent a potentially important tax

administration initiative, aimed at improving VAT compliance by transmitting

transaction records directly to the Rwanda Revenue Authority in real time and play

important role for ability to raise more income than before usage of EB leads to


21

reduction of random tax audit, duration of audit period, paperwork for taxpayer and

auditors and also improving and minimizing the cost of record keeping by taxpayers.

Policy makers are recommended in the this area in order to find out the extent to which

the tax authorities should pay attention to tax payer training with regard to usage of

EB, to VAT, compliance and tax audits.

M023

16:30-16:45

The Influence of Corporate Disclosure on Credit Process Innovation in Savings

and Credit Cooperative Organizations

Habineza J., Luyonga H., Habimana T. and Mukasafari C


Abstract: although corporate disclosure is a useful tool in credit process, risk exposure

and management are increasingly becoming the core challenges of modern business

enterprises in various sectors. The general objective of this research was to assess

whether corporate disclosures are contributing to access to credit innovation process.

The analytical research design was used, the population number of Ubaka Savings and

Credit Co-operative Organization (SACCO) selected randomly for study totals to 142

include 25 from employees and 117 from depositors and borrowers who worked with

Ubaka SACCO at least two years. In using the Yamane’ formula, the sample size was

equal to 104. The sampling technique that was used in this study is purposive sampling

method, questionnaires were used as data collection instruments. Both inferential and

descriptive statistics were used in this study. The statistical tool of analysis that the

researcher used was the Statistical Packaging for Social Sciences (SPSS). The study

found that one of important assumptions in decision making process and improvement

of credit access is existence of quality information. According to the problems

encountered in preparing financial statements in Ubaka SACCO, the study found that

companies frequently have other demanding roles and responsibilities and believe that

they cannot do their submission of the report when they have a few spare moments.

And, they often fail to find the time and continually postpone the delivery of their input

– not always being aware of looming deadlines. Concerning the relationship between

corporate disclosures and SACCOs access to credit, the researcher found that there is a

positive relationship between corporate disclosures and access to credit of SACCOs.

This study recommends that National Banks to speed up the sensitization campaign of

the SACCOs to focus on corporate disclosure as among the tools to the access to

credit.

M024

16:45-17:00

The Effect of Innovation Process on the Performance of Banking Sector in East

Africa Region Perspectives

Habimana T., Mbalire M. and Mukankusi M.G.



22

Abstract: This research investigated the effect of innovation process on the

performance of banking sector in East Africa on the case of KCBR. This study has the

specific objectives, such as to analyze the drivers that influence financial innovation in

KCB Bank Rwanda Ltd; to assess the challenges of innovation faced by KCB Bank

Rwanda Ltd performance; to assess the effects of innovation on financial performance

of KCB Bank Rwanda Ltd. The literature review in this research shows the theoretical

reviews and other past studies done by other scholars who have written on it and it also

shows the gaps which the study bridged and suggest ways of overcoming those gaps.

This study shows conceptual framework which links the independent variable

(innovation) to the dependent variable (banking sector performance).The research will

contribute to the knowledge of innovation and its effect on banking sector

performance. The research was designed under case study and used both descriptive

and correlational statistics. The targeted population of the study was 324 employees of

KCBR using simple random sampling approach, and then the sample size was 76

respondents determined using slovin’s formula and selected using stratified sampling

technique. The researcher collected data using questionnaires. The collected data was

presented using tables while statistical methods were used to ascertain the percentages

and frequencies upon which analysis and interpretation was based. This research found

that innovation is a key of mobilization in the large companies like KCBR. This

research concluded that, there is a positive and very high correlation (relationship)

between innovation and banking sector performance. The innovation KCBR influences

its performance on the rate of 87.9%. This research also recommended KCBR that in

order to attain sustainable performance, should focuses on corporate social

responsibility, corporate image, Pressure of the form of legal regulation, Pressure

resulting from globalization, Firm size, Legal protection of shareholders and Board

leadership structure as the main factors that should affect its innovation structure.

Dinner 18:00


23

Poster Session ID Title+ Author’s Name

M032

Exploring the Critical Success Factors of Virtual-Agile it Projects: a Grounded

Theory Study

Hassan Amar and Markus Haag

University of Bedfordshire, UK

Abstract: Business dynamics and competition have necessitated IT organizations to

use virtual style of working depending on the principles of agile methods.

Virtual-agile IT projects are most relevant in the context of software and web

development, new product development and information system projects.

Organizations where fulfilling the demands of clients, face several complexities during

projects; mainly obstructed by differences in location, time, culture and working

dynamics etc. This developmental paper aims to explore some useful practices

undertaken in IT industry to deal with such criticalities. The research uses qualitative

methods and grounded theory methodology to generate emerging themes recognized as

codes or concepts; which were further transformed into categories based on their

properties and dimensions. Categories or sub-categories identified were arranged using

coding paradigm which helped to identify a core-category. Consequently, the

relationships were refined, arranged in a unique way in selective coding and a storyline

is discussed elaborating the relationships between various categories, sub-categories

and concepts. Finally, a conclusion is made and recommendations are suggested for

future research.

M028

Uncle Ho's leadership Analysis Report

Tran K. Sang

Phi Long Enterprise, Viet Nam

Abstract: This is about leadership capacity of leaders. That is not only about art, but

also science. A great leader has more concern of how to develop his staff's

competencies and an organization he manages. The key to avoiding a crisis in

management is to train and develop next better generation leaders. It is said that

leadership can be learned and developed skills naturally over time, but others will need

a little bit of training and guidance in order to become effective leaders while people

are born leaders. In fact, the important factor of the “determination” attracts on Uncle

Ho’s success during his journey of leadership. The determination trait is shown during

his leadership journey history, a great vision strategist, a transformational leadership,

an invariant wise leadership and a servant leadership also. It has been pulled out that

the effective leaders possess many different outstanding traits but others.


24

EG0012

Time-Sensitive Analysis of Value Based Micro-Blogs

Tingting Liang, Yao Shi, Klaus Schmidt

Illinois State University, Normal, Illinois, USA

Abstract: Social Media have become a major component of today’s society.

Value-based blogs make billions of dollars a year from web-based commercial markets

which have become increasingly attractive entities for investors. This research will

focus on how to evaluate a blog’s value and how to make the invested money valuable.

The purpose of the study aims to identify the time-sensitive curve of the amounts of

visitors, so that business users who are interested in commercial marketing of social

media could optimize their returns of investments by investigating the relationship

between time of a post and its influences. In this research, the influences are measured

by three parameters, including Likes count, Reprint count and Comments count. The

results indicated that in addition to the content of a post, the following activities catch

followers’ attention: (1) encouraging them to reprint and make comment, (2)

mentioning influential people in posts by using “fans economy”, and (3) creating

product-related topics.

EG4001

An Applicable Conception of E-commerce in Provisions Support

De-fu HE , Xiao-ling HE, Yong KANG

Department of Quartermaster, Wuhan Economics Academy, Wuhan, China

Abstract: As E-commerce changes our living style, it will surely have a revolutionary

impact on logistics support. In order to apply E-commerce technology to provisions

support, several aspects should be emphasized when establishing an E-commerce

platform: a network platform linking military and non-military users; an information

publishing system; an identity authentication system; business management database;

and the use of joint operation. Furthermore, provisions support process involves online

ordering, merchant confirming, invoice transaction and financial settlement.


25

Upcoming Conferences We are pleased to announce that 2017 International Conference on Software and e-Business (ICSEB 2017) will be held in Hong Kong

during December 28-30, 2017. The event falls within the scope of the continuation of initiatives carried out by the IEDRC for the past

three years through its editorial policy, its support for research and its efforts to facilitate networking opportunities among history and

culture researchers..

Publication

All registered papers for the ICSEB 2017 will be published in internaltional proceeding, which will be indexed

by EI compendex and Scopus or published by journal of software (JSW, ISSN 1796-217X) and will be

indexed by DBLP, EBSCO, DOAJ, ProQuest, INSPEC, ULRICH's Periodicals Directory, WorldCat, CNKI,etc.

Important Dates

Submission Deadline Before August 20, 2017

Notification Day September 10, 2017

Registration Deadline September 30, 2017

Conference Date December 28-30, 2017

Topics

Topics of interest for submission include, but are not limited to:

Methods and Techniques for Software Development

Software Maintenance

Requirements Engineering

Object-Oriented Technologies

Model-driven Architecture and Engineering

Re-engineering and Reverse Engineering

Software Reuse

Software Management

Model Engineering

Software Architectures Design

Frameworks and Design Patterns

Architecture-Centered Development

Submission Method:

Please log in the Electronic Submission System: https://easychair.org/conferences/?conf=icseb2017. (pdf only) to submit your full paper &

Abstract

Please visit www.icseb.org to know more information or welcome to contact [email protected].

https://easychair.org/account/signin.cgi?key=54403577.2glQghL1tFyFSQQC

http://www.icseb.org/

mailto:[email protected]


26

2018 9th International Conference on E-Education, E-Business, E-Management and E-Learning (IC4E 2018) will be held in San

Diego, USA during January 11-13, 2018.

Publication

All accepted papers will be selected and published according to the paper theme in the following Journal:

The accepted papers by IC4E 2018 will be published in International Conference Proceedings, which will be indexed by EI compendex

and Scopus.

The proceeding of IC4E 2017 has been indexed by EI Compendex and Scopus.

Important Dates

Submission Deadline September 10, 2017

Acceptance Notification September 30, 2017

Registration Deadline October 20, 2017

Conference Date January 11-13, 2018

Topics:

Topics of interest for submission include, but are not limited to:

e-Education: e-Commerce e-Business

e-learning evaluation and content Business-to-business e-commerce Innovative business models

mobile learning Mobile and pervasive commerce Virtual enterprises and virtual markets

Submission Method:

Please log in the Electronic Submission System:

https://easychair.org/conferences/?conf=ic4e2018. (pdf only) to submit your full paper & Abstract

Please visit www.ic4e.net to know more information or welcome to contact [email protected].

https://easychair.org/conferences/?conf=ic4e2018

www.ic4e.net

mailto:[email protected]


27

Note

2017 iedrc turku conferences abstracticeeg.org/history/iceeg 2017/prog-2017.pdfposter session 23-24...

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