SiteVisibility

2017 Game Changers The Topics You Really Need To Know About

w/ Jon Hibbitt and Scott Colenutt

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AgendaA recap of major changes in digital in 201610 hot topics for 2017

Our contact details are at the end of this video if you want to ask questions

ICYMI: 2016 RecapFEBRUARY

Google removes right column ads from SERPsMARCH

Google launches 360 SuiteMAY

Google refreshes mobile-friendly updateAUGUST

Google makes Keyword Planner changesSEPTEMBER

Penguin 4.0 rollout

Google launches Analytics Assistant/Automated Insights

2017 Game Changers1. Interstitial Penalties (Scott)First launched ad interstitial penalty in November 15Interstitials are intrusive pop-ups that are not considered mobile-friendlyWe know Google are now focused on a mobile first worldAnnounced in August they will crack down on interstitials from January 10th 2017

Key takeaway: Review your app interstitials before Christmas.

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2017 Game Changers2. Google Data Studio (Jon)Free easy to use data visualisation tool (beta) creates beautiful dashboardsReleased May 2016Integrates with GA, AdWords, BigQuery, Attribution 360, Google Docs, YouTube Analytics and any Google Sheet data.5 fully customizable free reports (each with unlimited pages). Easily sharable like Google Sheets.Live data connections which update when you change date ranges.

Key takeaway: Sign up now!

2017 Game Changers3. Google Home and Amazon Echo (Scott)Both are smart home devicesAmazon Echo has been available for 2 years in the U.S, launched in the U.K in September5 million units of Echo have been soldGoogle Home launched in US in November 2016Adds a new way to search, interact, organise and buy

Key takeaway: Just go buy one.

2017 Game Changers4. JavaScript Rendering Its known that Google can crawl and index JavaScript Moving to a JavaScript framework website requires due diligence to prevent an SEO disasterUse Google Search Consoles Fetch as Google Tool to see how Google sees your JavaScriptCrawl your JavaScript site with a JavaScript enabled web crawler such as Screaming FrogKey takeaway: Proceed with caution.

2017 Game Changers5. Accelerated Mobile Pages (AMP)

Announced in October 2015 and launched in February 2016A resource-light way to render web pages on mobileRelies on AMP HTML, a new open source frameworkLaunched outside of just news items in September 16There is an AMP testing tool, official WordPress plugin and lots of dev resourcesKey takeaway: Start the conversation with your developers.

2017 Game Changers6. Messenger BotsA huge volume of communication takes place in chat apps such as Facebook Messenger (1 billion users)Millennials are heavy usersFacebook have opened up Messenger for developers to create custom botsBots can learn from language using FBs Wit.ai Bot EngineCheck out Starbucks Pumpkin Spice Latte Messenger Bot m.me/TheRealPSL

Key takeaway: Explore how bots could connect you to FBM users

2017 Game Changers7. Mobile-first Index

In November, Google announced they are testing a mobile-first indexUp until now, Google has used desktop versions of webpages as a signal for mobile resultsThis is going to change Google will use mobile pages first for rankingHuge change for sites that have different mobile and desktop experiencesAMP pages will still get priorityNo date on when this is going officially roll-outKey takeaway: Do an audit of your mobile site.

2017 Game Changers8. Google OptimizeFree website experimentation tool. Beta released September 2016Integrates seamlessly with Google Analytics / Google Tag ManagerAllows you to run Redirect, A/B and MVT tests to increase conversion ratesIntegrates directly to your Google Analytics Goals Key takeaway: Sign up for free now

2017 Game Changers9. VR/AR

Pokmon Go was one of the most popular games of 2016 (Over 100,000,000 downloads!)Currently associated most with video games and entertainment, though is likely to expand into other industries, fastGoogle Daydream provides a more accessible VR experience for Android usersOnly a couple of Daydream compatible phones right now (including the Pixel)Use social listening, keyword research and customer surveys to start understanding potential VR solutionsKey takeaway: Start the research process.

2017 Game Changers10. HTTP2HTTP2 promises faster page delivery and works on modern browsers.11% of websites using HTTP2Move to HTTPS before evaluating if HTTP2 is worth itCurrent page optimisation techniques may be detrimental to HTTP2HTTP2 requires a complete technical rethink of site build by your developersKey takeaway: Start planning your move to HTTPS.

OR01273 733 433grow@sitevisibility.comsitevisibility.comWebsite:

@JonHibbitt@ScottColenutt

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