2017 - frameline · the huffington post, 10/16/2013 4 community marketing, inc., 7/2012 frameline...

Strategic Partnerships 2017

Strategic Partnerships 2017 2

Frameline’s mission is to change the world through the power of queer cinema. With itsdistinguished 40-year history as a media arts non-profit, Frameline remains at the forefrontof presenting diverse LGBTQ films to a discerning and influential audience demographicthrough the following programs:

Frameline San Francisco International LGBTQ Film Festival, founded in 1977, is the largest,longest-running and most widely recognized LGBTQ film exhibition event in the world.Frameline Encore is a free year-round Bay Area film series featuring diverse, sociallyrelevant works.

Frameline Distribution, established in 1981, is the only nonprofit distributor solely cateringto LGBTQ film. Frameline’s collection is home to over 250 award winning films.

Youth In Motion provides free LGBTQ-themed movies, with professionally created curriculaand action guides, to student clubs and educators in middle and high schools across thecountry. Youth in Motion now supports over 900 schools in all 50 states! Frameline Voices is Frameline’s renowned digital platform for free viewing of the bestLGBTQ films online, on TV, and mobile devices. Films from the Frameline Voices collectionhave been viewed in every country in the world, reaching over 1 million viewers.

Frameline Completion Fund annually awards much-needed grants to filmmakers forassistance with their final editing and post-production work. Since 1990, more than 125films and videos have been completed with assistance from the completion fund, withmany going on to receive national exposure.

EXHIBITION

DISTRIBUTION

EDUCATION

FILMMAKER SUPPORT


THE POWER OF LGBTQ CINEMA


THE LGBTQ COMMUNITYBY THE NUMBERS

LGBTQ adults in the U.S. were estimated to represent over $830 billion in total buying power1, making them a powerful market force companies can't afford to overlook.

BRAND LOYALTY

THE VALUE OF INCLUSIVITY

BUYING POWER

of LGBTQ adults are likely to consider brands that support nonprofits and/or causes that are important to them as anLGBTQ person.2

of heterosexual adults say they are more likely to consider a brand known to provide equal benefits for their employees.2

of LGBTQ adults said they are likely to remain loyal to a brand that they believe to be very friendly to the LGBTQ commu-nity, even when less friendly companies may offer lower prices or greater convenience.4

of gay men and 65% of lesbians are likely to make a point of tell-ing their friends about a brand they like, well above the average of all U.S. consumers.3

74% 71%75% 64%

Inclusive companies find that publicizing their support of the LGBTQ community boosts their standing among consumers across the board.

1 Witeck Communications 11/18/2013 2 Harris Interactive, 7/18/2011 3 The Huffington Post, 10/16/2013 4 Community Marketing, Inc., 7/2012

Frameline members and guests at the Frameline40 Opening Night Gala.


The San Francisco International LGBTQ Film Festival is the worldʼs largest and most prestigious LGBTQ film event, screening a record number of both U.S. and world premieres, and hosting numerous branded events activating direct audience and volunteer engagement. The Festival coincides with San Francisco’s official LGBTQ Pride Month celebrations, extending the Festival’s potential marketing reach to over a million Pride visitors throughout its run.

Castro Theatre marquee at Frameline40 Opening Night, June 16, 2016.


• Festival attendance of over 60,000• 155 films• 5 theaters in San Francisco Bay Area• 480 volunteers

ATTENDEE DEMOGRAPHICS

2016 FESTIVAL STATS AT-A-GLANCE

AGE 18 - 44

GENDER

45 - 54

FEMALE MALE

55+

34%

31%

33%

61%

33%Extremely likely to do business with a Frameline sponsor

Returning Festival attendees

Individual income >$75K

63% 91%

49%

Guests celebrate at Frameline40 Opening Night Gala.


FESTIVAL SPONSORSHIP OPPORTUNITIES

EXCEPTIONAL EXPOSUREFrameline’s Festival brings your brand face-to-face with brand loyal, highly discerning,LGBTQ consumers. Frameline’s Integrated Marketing delivers exceedingly high profile brandpositioning through multiple channels: on-site, online, social media, street promotion andprint advertising. The Frameline Festival connects your brand directly with the LGBTQdemographic in a personal and strategic way.

FESTIVAL ON-SITE DIRECT MARKETING:• Exclusive “sponsor category” rights• Onscreen logo presentation prior to all Festival screenings• Integrated promotional opportunities at sponsored screenings and Festival events• Brand presence on event signage at all Festival venues and screenings

FESTIVAL INTEGRATED MARKETING PLATFORMS:• Program Guide/Advertising• Frameline web site, Frameline Fest mobile app, social media & eNews• Street promotion• Sponsor posters• Print advertising • Press campaign

EXCEPTIONAL SERVICE Frameline’s sponsorship program is among the most respected in the LGBTQ community.Frameline prides itself on exceptional service, reporting, and the longevity of its partners,with a 85% sponsor retention rate.


FESTIVAL SPONSORSHIP OPPORTUNITIESFrameline’s Festival offers both cash and in-kind sponsorship packages that can be custom tailored to meet your brand and community outreach goals, and maximize your exposure throughout the Festival.


SPONSORSHIP LEVELSCash sponsorship levels are outlined below. Please contact our team to discuss in-kind sponsorship opportunities.

PRESENTING: $125kExclusive Festival partner with comprehensive brand exposure across all platforms (print, digital, social, film, on-site). Options include: exclusive branding & customized naming opportunities, custom promotional trailer presentation, venue signage, premium giveaways, VIP event and ticket package, 5-6 top tier sponsored Festival screenings.

GRAND: $70-$90kPriority Festival partner with comprehensive brand exposure across all platforms. Options include: exclusive branding & customized naming opportunities, custom promotional trailer presentation, venue signage, premium giveaways, VIP event and ticket package, 3-4 high-profile sponsored Festival screenings.

PREMIER: $30-$60kExtensive integrated brand exposure across all Frameline platforms (print, digital, social, film, on-site) with creative add-on opportunities for select Festival events and screenings. Exclusive branding opportunities, custom promotional trailer presentation, VIP event and ticket package, 2-3 high-profile sponsored Festival screenings.

MAJOR: $15-$25kBrand awareness across select platforms, creative add-on opportunities for select Festival events and screenings, VIP event and ticket package, 2 sponsored screenings.

SIGNATURE: $5-$10kCustom brand awareness package across select platforms, on-site add-on promotional opportunities, VIP event and ticket package, 1-2 sponsored screening(s).

ASSOCIATE: $3-$4kTargeted brand awareness package across select Festival platforms, VIP event and ticket package,1 sponsored screening.

Top: Guests at Frameline40 Opening Night GalaMiddle: Frameline40 VIP Event tickets

Bottom: Red carpet arrivals for Check It screening at Frameline40.


FRAMELINE41 SPONSOR BENEFITSCategory ExclusivityFilm Screening(s)Festival Programs & EventsLogo Placement (Print & Digital)Screening Logo Placement (Print & Digital)In-theater Slideshow SlidesWebsite SlideshowFestival TrailerFestival Step & Repeat Logo PlacementCustom Press Release InclusionPress Release Logo PlacementSponsor Press Release Acknowledgment Program Guide AdPre-Screening Promo VideoIn-Theater Slideshow AdFestival Street PostersPublic Transit PostersCafé PosterseNews Feature AdSocial Media BlastsBranded Event SpaceCastro Theatre Marquee Logo PlacementOnsite Activation(s)Venue Signage

Sponsor Priority PassesSponsored Screening Reserved SeatingSponsored Screening TicketsFilm Screening Ticket VouchersExclusive Event Invitations

ONLINE, EVENT & PRESS PROMOTION

ADVERTISING

5-6

16

6 singular

6 annually

60 sec 60 sec 60 sec 30 sec 30 sec

Full Page + Inside Front Cover

Full Page + Back Cover

Logo

Logo

Logo

Logo

Logo

Name

Logo

Logo

Logo

Logo

Logo

Logo

Name

Logo

Logo

Logo

Logo

Logo

Logo

Name

Logo

4 singular

4 annually

3 singular

3 annually

1-2 pages 1/2-1 page 1/2 page 1/4 page

2 singular

2 April - July

1 singular

1 April - July

1-2 category

3-4

12

2-3

10

1-2

6

1

4

2

8

4 3 2 1

PRESENTING $125K

GRAND $70-90K

MAJOR $15-25K

SIGNATURE $5-10K

ASSOCIATE $3-4K

PREMIERE $30-60K

DIRECT MARKETING

HOSPITALITY


VIP EVENT & TICKET PACKAGESFrameline41 sponsorship includes custom-tailored VIP Event & Ticket packages which provide access to key Festival events. Festival events offer ample opportunity to connect with influential SF/Bay Area stakeholders, including other corporate partners, high end donors, political representatives, city officials and members of the film industry, media, and community organizations.

VIP EVENT PACKAGE*• Opening Night Film & Gala – June 15, 2017• Closing Night Film & Gala – June 25, 2017• Corporate Sponsors Lunch – May, 2017• Festival Launch Party – May, 2017• Select Festival Parties – 4-6 events

VIP TICKET PACKAGE*• VIP Access to sponsored screenings• Sponsor Priority Passes, Castro Passes• Festival tickets to individual screenings• Invitations to year-round preview screenings

Director Clea Duvall and star Natasha Lyonne on the redcarpet at The Intervention screening at Frameline40.

Twiggy Pucci Garçon of Kiki takes the dance floor at Frameline40 Opening Night Gala.

Cast and director of Looking on the red carpet at the world premiere at Frameline40 Closing Night.

* Ticket and invitation packages vary dependent on sponsorship level


YEAR-ROUND OPPORTUNITIESExtend your brand’s reach in the LGBTQ community by engaging with Frameline’s ongoing, innovative, vital LGBTQ media programs. Frameline sponsorship packages can be upgraded to include additional opportunities for year-round brandexposure via the following programs:

Frameline Encore is a free year-round Bay Area film series featuring diverse, socially relevant LGBTQ works.

Frameline Distribution, established in 1981, is the only nonprofit distributor solely catering to LGBTQ film. Frameline’s collection is home to over 250 award winning films.

Youth In Motion provides free LGBTQ- themed movies, with professionally created curricula and action guides, to student clubs and educators in middle and high schools across the country. Youth in Motion now supports over 900 schools in 50 states!

Frameline Completion Fund annually awards grants to filmmakers for assistance with their final editing and post-production work. Since 1990, more than 136 films and videos have been completed with assistance from the fund, with many going on to receive national exposure.

Frameline Voices is Frameline’s renowned digital platform for free viewing of the best LGBTQ films online, on TV, and mobile devices. Films from the Frameline Voices collection have been viewed in every country in the world, reaching over 1 million viewers.


CONTACT

Collaborate with our team to create a custom sponsorship package that meets all of your corporate and community goals.DAVID WARCZAKDirector of Marketing & Strategic Partnerships

415.703.8650 [email protected] FOLLOW US: /frameline /framelinefest @framelinefestTo see more of the Frameline experience,

2017 - frameline · the huffington post, 10/16/2013 4 community marketing, inc., 7/2012 frameline...

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