2017 annual report - craft lake city€¦ · making led lamps, light wands and constellation led...

Craft Lake City 2017 Annual Report | 1

A 501(c)(3) Charitable Organization

®

2017 Annual Report


MESSAGE FROM THE DIRECTOR 3OUR MISSION 4OUR PROGRAMS 5MAKER STORIES 36FINANCIAL SUPPORT & REVENUES 40OUR SPONSORS 43ORGANIZATION UPDATES 46GOALS 51THANK YOU 55


I am humbled by the fact that Craft Lake City® is entering its 10th year as an organization. I created the DIY Festival® in 2009 with the help of numerous volunteers, 72 local artisans, 2,000 attendees and a dozen musical acts in downtown Salt Lake City. It quickly became apparent that this event could play a major role in growing and elevating Utah’s creative culture. Today the DIY Festival attracts 20,000+ attendees over three days, 250+ local artisans, craft foodies, vintage vendors and DIY engineers, over 50 bands on two stages and local food trucks. Our event has become a small business incubator and catalyst for entrepreneurs to sell their handmade wares or prototype their science and tech projects with the public.

Craft Lake City experienced major growth in 2017. Our year-round educational workshops increased in frequency, attendance and revenue. Our outreach efforts and community partnerships reached and fostered relationships with more diverse communities across the valley. We created and hired for multiple new staffing positions. We incorporated new programs and

services into the DIY Festival which include Kid Row, live DIY demonstrations, artisan workshops, STEM workshops, the Ask a Scientist program and the Parenting Lounge furnished by IKEA. We expanded the DIY Festival Inclusion Program, launched an Artisan Scholarship and Mentor Program and we moved and improved the VIP Lounge.

We look forward to sustaining and improving upon our growth, celebrating our 10th Annual DIY Festival, fostering community inclusion, supporting and elevating local makers and inspiring folks to seek out their own avenues of creative fulfillment, appreciation or entrepreneurship.

Thank you for your continued support,

Angela H. Brown Executive Director

MESSAGE FROM THE DIRECTOR


To educate, promote and inspire local artisans while elevating the creative culture of the Utah arts community through science, technology and art.

OUR MISSION:



DIY FESTIVALCraft Lake City® held its 9th Annual DIY (Do-It-Yourself) Festival®

• All local, maker festival, business incubator

• Features artisans, craft food, vintage vendors, DIY engineers and performers on two stages

• Live programming included the VIP Lounge, Parenting Lounge furnished by IKEA, Kids’ Area, Kid Row youth vending area, STEM workshops, artisan workshops and live DIY demonstrations

• DIY Festival Inclusion Program: Artisan Scholarship & Mentor Program, Sponsored Families Program and

Application Assistance Days.

YEAR-ROUND DIY EDUCATION Artisan workshops

• Features alumni from the DIY Festival who teach others their craft

• Inspires the next generation of local artisans and entrepreneurs

• Provides opportunities for artists and micro-businesses to reach new audiences

DIY Festival Artisan Scholarship and Mentor Program• Offers five scholarships to underrepresented developing

artisan entrepreneurs including business training and one-on-one mentorship.

2017 PROGRAMS


CELEBRATION OF THE HANDA free seasonal sidewalk exhibition open to the public 24/7

• A collaboration between Craft Lake City, The Center for the Living City and The Temporary Museum of Permanent Change

• Locally created artwork inside 15 plakats (German for “poster”), permanent steel frames installed adjacent to the sidewalks, located in downtown Salt Lake

ARTIST CURATION Craft Lake City works closely with community partners to select and coordinate suitable art and/or artists for local community projects including:

• The Utah Lantern Festival and the Twilight Concert Series Craft Markets - coordination and curation of 25 artisans.

• Design Arts Utah Art Day On The Hill - coordination and curation of four engaging artists.

• Project Open - curation of 14 studio art spaces for residents of the Project Open housing development in the Guadalupe neighborhood, in partnership with local development and

nonprofit organization, Giv Group.

2017 PROGRAMS


2017 PROGRAM REACHCraft Lake City seeks to reach as many communities as possible by tabling at other local nonprofit events and festivals, by hosting workshops with local partners, by providing application assistance for the DIY Festival and through community outreach around the state of Utah.

Outreach & Events Around Utah Total Outreach & Events = 138

Grantsville -1Ogden -1Park City -1Millcreek -1South Jordan -1Sugarhouse -1

Salt Lake City - 66• Glendale -1• Rose Park -3• Downtown -40• Central City -9• East Central -4• University -8• Emigration -1

Sugarhouse

East CentralCentral City

Millcreek

South Jordan

Grantsville

Ogden

EmigrationUniversityRose Park

Glendale

Dtwn SLC40 18

1

41

93

1

1

1

1

Park City1



NUMBER OF PEOPLE SERVED IN 2017

20,000+ 450+

50,000+ 50,000+

120,450+

DIY Festival Year round artisan workshops

Outreach events Celebration of the Hand

Total People Served in 2017 =


THE 9TH ANNUAL DIY FESTIVALHeld August 11th, 12th & 13th, 2017at Gallivan Plaza in downtown Salt Lake City

The 9th Annual DIY Festival grew substantially in 2017 with a focus to improve already established Festival areas, to add a parenting lounge, a youth vending area, more participatory programming for attendees, and provide more opportunities for all artisans including those from underrepresented and/or socially or economically excluded communities to grow and flourish.


230 FESTIVAL ARTISANS

30 STEMEXHIBITORS

45 PERFORMANCES

21 CRAFT FOODCREATORS

22 KID ROWARTISANS

5 ARTISAN SCHOLARS

17 SPONSOREDFAMILIES

5 ARTISANMENTORS

Exhibitors DIY Festival Inclusion Program

DIY FESTIVAL BY THE NUMBERS Attendees - 20,000+

6

193 23

DIYDEMONSTRATIONS

VOLUNTEERS

12 HANDS-ONDIY ACTIVITIES

9 ARTISANWORKSHOPS

SEASONALSTAFF

4 STEMWORKSHOPS

Programs

DIY Festival Team


I genuinely feel like this festival puts its vendors as top priority and is a valuable resource to the local community.

- 2017 DIY Festival Artisan


“”


DIY FESTIVAL PROGRAM DETAILS



The VIP Lounge moved to the center of all the Festival’s action. VIP ticket holders enjoyed food prepared by Harmons’ chefs, craft cocktails, foodie demos, pairings, exclusive workshops and a front row seat at the SLUG Magazine stage.

We are proud to partner with Dee Brewer and the Salt Lake City Bicycle Collective to present Craft Lake City’s Bike Valet sponsored by City Creek. The bike valet is a free service for DIY Festival attendees, encouraging them to leave their cars at home and ride to the Festival.

BIKE VALET

The DIY Festival hosted 45 local performers in dance, music and performance art on the SLUG Magazine and KRCL stages.

2 PERFORMANCESTAGES


The Festival Parenting Lounge furnished by IKEA was designed to be a quiet and comfortable space for families to nurse, change their babies, or just catch their breath.

PARENTING LOUNGE FURNISHED BY


Kids embarked on an interplanetary adventure in the DIY Festival space-themed Kids’ Area, which included:

• Hands-on crafting activities

• Face painting

• A bounce house

• Kid Row offers opportunities for young makers ages 14 and under to be official DIY Festival exhibitors, to sell/promote their work and interact with visitors of the Craft Lake City DIY Festival.

KIDS AREA


STEM Crafts - Hands-on STEM crafts for all ages included making LED lamps, light wands and constellation LED art.

• Ask a Scientist places local scientists and technology experts in the STEM Building, giving attendees opportunities to meet them, ask questions and discuss a variety of science and technology topics.

• STEM workshops: Engineering Creativity presented by: The Boys & Girls Club of Northern Utah, Geometry Through Time presented by: Roger Burrows, Circuit Bending presented by: Joshua Faulkner from Conquer Monster, Exploring Eclipses presented by: Phil Matheson, UVU Physics

• STEM crafts: Hands-on STEM crafts for all ages included making LED lamps, light wands and constellation LED art.


ARTISAN WORKSHOPS• Brush Lettering taught by Danelle Cheney of the Salt

Lake Lettering Club

• Gold Leafing taught by Lisa Lewis of Light and Ink

• Macramé taught by Marti Woolford of Marti Makes


DIY DEMONSTRATIONS• Lettering demonstrations by the Salt Lake Lettering Club

• Woodworking demonstrations by Luis Calderon of Puruha Arts

• Book arts demonstration & hands-on activities by the Book Arts Program at the University of Utah

• Weaving demonstration by Deanna Baugh of Deanna’s Handweaving and Fiber Arts

• Chainsaw wood sculpting demonstration by Sean Cudney of S.C. Creative Studios


THE DIY FESTIVAL INCLUSION PROGRAM

• Five first-time participants were awarded Artisan Scholarships, which included waived participation fees, a business training workshop, and one-on-one meetings with seasoned Artisan Mentors.

• Up to 30 Family Sponsorships to the 9th Annual DIY Festival, including admission and vouchers for food, kids crafts, STEM crafts and Festival merchandise

• Application Assistance Days held at local libraries to ensure everyone the opportunity to apply to become a DIY Festival artisan

Craft Lake City developed the DIY Festival Inclusion Program as part of our overall diversity and inclusion strategy. The goal of the DIY Festival Inclusion Program is to support individualsfrom underrepresented and/or socially or economically excluded communities in order to provide the entire community with opportunities to creatively and economically thrive. In 2017 the program provided:


• Coca-Cola drink trailers - Drink trailers gave attendees more beverage choices during the Festival.

• Ticketing services- Located at all Festival entry gates and the VIP Lounge entry, ticketing staff were on hand to accept credit cards for admission and upgrade tickets to VIP through a digital ticketing system.

• Info & Merchandise Booth - The DIY Festival info and merchandise booth offered Craft Lake City merchandise including tee-shirts, mugs, journals, bags, pins and more. Craft Lake City staff and volunteers were always on hand to answer questions and address attendee concerns throughout the Festival.

• Surveying Stations - Craft Lake City conducted extensive surveys during the 9th Annual DIY Festival to gather information which will help improve future Festival programming, inform a new membership program and provide us with valuable demographic information.

• Water Stations - Water Wellness provided multiple water stations at the Festival for attendees to refill their water bottles.

OTHER ADDITIONS TO THE DIY FESTIVAL


“I look forward to the DIY Festival next year, and I hope to someday sell my own artwork at the festival and other similar events.”

“I've been to them all, and it just keeps getting better! Thanks for all your hard work to put on the best festival in Utah!”


SOCIAL MEDIA INTERACTIONS DURING

THE DIY FESTIVAL



+8,599

+3,739

+207,054

INSTAGRAM POSTS USING #CRAFTLAKECITY

INSTAGRAM POSTS USING #CLCDIYFEST

TOTAL VIEWS INCREASED FROM 99,208 TO 306,262

INSTAGRAMPublic Interactions with our Instagram during the month of the 2017 DIY Festival


+711 FOLLOWERS INCREASED FROM 14,238 TO 14,949


+14%

+132%

+57%

+378%

PAGE LIKES INCREASED FROM 1,357 TO 1,581

16,914 PEOPLE REACHED

546 PAGE VIEWS

5219 POST ENGAGEMENTS

FACEBOOK



TWITTER


+81%

+135%

+585%

+1%

41.8K IMPRESSIONS

2,676 PROFILE VISITS

185 MENTIONS

31 NEW FOLLOWERS

Craft Lake City 2017 Annual Report | 26Craft Lake City 2017 Annual Report | 26

“What an ahhmazing weekend! Thank you everyone who came to support us and to the staff at CLC for hosting the DIY party of the year. #clcdiyfest” (@tweetledeedesignco)


YEAR ROUND ARTISAN WORKSHOPS

Craft Lake City’s workshops help create a bridge between DIY Festival artisans and the public, letting attendees get acquainted with the artists within themselves .



Taught by 29 local artisans serving over 500 community members at various partner locations.

Bitters and Craft Cocktails · Butterfly Ornaments · Cake Decorating Calligraphy · Concrete Planters · Cross Stitching · Cut Bottles Empanadas · Essential Oils · Felting · Floral Arranging · Gnocchi Gold Leafing · Ice Cream · Jewelry Making · Kimchi and Sauerkraut Knitting · Lipstick · Macrame · Mosaics · Pie Making · Terrariums Ring Tree Jewelry Holders · Ugly Holiday Sweaters · Weaving

Workshops Included:

42 ARTISAN WORKSHOPS

MONTHLY WORKSHOPS TEACH DIY SKILLS TO THE COMMUNITY

In 2017, Craft Lake City held:


WORKSHOP PARTNER LOCATIONS:

“Fantastic event! Great instructor, supplies, and I'm pleased with the end product. I learned a lot and felt comfortable asking questions."



CELEBRATION OF THE HAND



Craft Lake City, in collaboration with The Center for the Living City and The Temporary Museum of Permanent Change, curates a seasonally rotating, outdoor art exhibition for the Salt Lake community. Together, our goal is to beautify, enrich and enliven downtown Salt Lake City spaces through a walkable outdoor gallery titled Celebration of the Hand, which utilizes permanent steel frames known as “plakats” (the German word for billboard).

CELEBRATION OF THE HAND


SPRING 2017 EXHIBIT - OVERCOMING FEAR

• Dane Goodwin

• Heather Mahler

• Jason N. Jones

• Matthew Crane

• Miche Wang

• Michael M. Murdock

• Rachelle Smith

• Squid Vishuss

• Trent Call

• Alyce Carrier

For the Spring 2017 exhibit, the artists used their plakats to tell a story about a time when they confronted a fear and conquered it.


PLAKAT LEASE PROGRAMIn 2017, Craft Lake City instituted a program to lease plakats to other nonprofit organizations for artistic or culturally relevant programming, with the goal of generating revenue to help fund the Celebration of the Hand exhibit. In 2017, plakat lease income was $600.


“I enjoyed doing something productive, gaining an appreciation for all that goes on behind-the-scenes."

VOLUNTEERS


VOLUNTEERS

250+ VOLUNTEERS

1,675+ VOLUNTEER HOURS



MAKER STORIES



When Abraham was selected to be one of the DIY Festival’s first Kid Row Artisans, he began earnestly painting to increase his inventory. Abraham became so focused on his work leading up to the Festival that he painted all summer long, placing typical summertime activities on the backburner. Abraham learned a lot while painting, mostly how much hard work it takes to be an artist. As a result, Abraham is proud of his improved painting skills and the confidence he gained as an artist leading up to the Festival.

Abraham comes from an artistic family who all banded together to help him

prepare for the Festival. His sister became his social media manager and web designer, while his father, a full time artist himself, became his artistic advisor, helping him to refine and elevate his work. Abraham's entire family supported his efforts throughout the summer, by doing anything they needed to do to help him prepare for the Festival.

At the end of it all, Abraham considers his DIY Festival experience a success. He sold many of his paintings, met a lot of amazing people and received multiple requests for commissions.

“Abraham created the most beloved painting at the Festival of Craft Lake City’s favorite four legged friend, Hondo. Kid Row really opened our eyes to the artistic excellence of local youth and we look forward to seeing what they bring to the Festival next year.”

- Angela H. Brown

KID ROW ARTISAN STORY: ABRAHAM AGE: 14 • NATURE WATERCOLORIST


Local band Conquer Monster is a DIY Festival triple threat! They performed on the Festival’s main stage, they were DIY Engineer exhibitors in the STEM Building and they taught a STEM Workshop on circuit bending showing others how to create their own musical instruments out of obsolete electronics. Their out of this world 8-bit electronic sounds are generated from DIY modified synthesizers and obsolete electronics, old and new, including rotary telephones, Nintendo Game Boys, Atari’s, Dance Dance Revolution controllers, old computers, toys and more.

Conquer Monster band members include Joshua Faulkner and Daniel Romero. Faulkner has a degree in electrical engineering and currently teaches high school math. Romero has a degree in applied mathematics and computer science. Both Faulkner and Romero are fascinated with electronics and want to inspire and teach others how to experiment with everyday electronics. Their objectives for exhibiting in the

DIY Festival STEM Building, teaching and performing are to share the hands-on experience of working with these technologies, to highlight the creative side of STEM, to get into deeper conversations with the community about electronics and eventually teach their own community STEM programming.

Conquer Monster is currently working on a new concept album and has recently released a new music video on YouTube.

A STEM STORY: CONQUER MONSTER JOSHUA FAULKNER AND DANIEL ROMERODIY FESTIVAL PERFORMERS, STEM EXHIBITORS AND WORKSHOP FACILITATORS

“It is so great to see the nostalgic response from older generations regarding older electronics and intrigue from kids who are getting hands-on”. - Daniel Romero.

“As an educator, getting kids involved in STEM is important. We live in an age where the internet and technology is at our fingertips. It makes it easier to get kids excited about STEM careers when the entrance to STEM showcases how art can complement it.” - Joshua Faulkner


The colorful work of Ella Mendoza brought vibrancy to a shaded corner of Craft Lake City’s 9th Annual DIY Festival. A self-taught artist originally from Lima, Peru, Mendoza’s illustrations are inspired by their personal experiences and themes of liberation and healing. “Growing up in Utah as a mixture of my identities has been challenging but also an eye-opening experience,” said Mendoza. “My art has become my own visual representation of my freedom.”

Mendoza was selected as one of five first-time DIY Festival vendors to participate in Craft Lake City’s inaugural Artisan Scholarship and Mentor Program. They attended a training workshop, earned waived participation fees, and received individual mentorship from seasoned jewelry artisan and business guru,

Tif Blue of Peach Treats. Blue offered Mendoza valuable guidance to help prepare for a successful DIY Festival, and the partnership proved to be mutually beneficial. “This experience sparked my creativity,” explained Blue. “I see things in a new light. I feel like I learned as much as the Scholar did.”

At the conclusion of the Festival, Mendoza’s business, ellita, had successfully met its sales goals. Now, Mendoza plans to pay it forward to other artists in the community. “I try to be intentional about sharing skills and resources with other folks in my community,” explained Mendoza, “especially folks like myself who are queer and migrants and people of color.”

Thank you, Tif and Ella!

AN ARTISAN SCHOLAR & MENTOR STORY SCHOLAR - ELLA MENDOZA OF ELLITAMENTOR - TIF BLUE OF PEACH TREATS

ELLA MENDOZA

TIF BLUE


2017 FINANCIAL OVERVIEW *In 2017 Craft Lake City updated their financial categorizations, these changes can be seen when comparing the 2016 and 2017 financial sections of the Annual Report.



2016 $208,7892017 $244,460

2016 $320,6902017 $338,645

15% increase5% increase

2016 to 2017 Program Revenue & Earned Income

2016 to 2017 Income

2016 $111,9012017 $94,184• Grants $38,500• Sponsors $52,012• Donations $3,672

16% decrease

2016 to 2017 Grants, Sponsors & Donors

2017 FINANCIAL OVERVIEW


Grants, Sponsors & Donation $94,184.30 (27% of total income)

• Artisan Workshops 7%• Community Project Management

& Curatorial Projects 6%• Plakat Leasing .25%• Misc $1128 .75%

• State 1.5%• City 3%• County 2%• Foundations 7%• Corporations 12%• Individual Donations 1%

• DIY Festival Booth & Application Fees 22%• DIY Festival Ticket Sales 23.5%• DIY Festival VIP 2%• DIY Festival Program Tickets 1%• DIY Private Sponsorship 7%• Merchandise 1%• Concessions 2% • Onsite Workshops .5%

Year Round Programming $46,277.58 (14% of total income)

DIY Festival Income $198,183.12 (59% of total income)INCOME DETAILS

$198,183.12 / 59%DIY Festival Income

Grants, Sponsors & Donation

Year Round Programming

100k50k 75k 200k

(of total income)

$94,184.30 / 27%(of total income)

$46,277.58 / 14%(of total income)

$198,183.12 / 59%

DIY Festival Income

Grants, Sponsors & Donation

Year Round Programming

100k50k 75k 200k

(of total income)

$94,184.30 / 27%(of total income)

$46,277.58 / 14%(of total income)


2017 PARTNERS & SPONSORS



PARTNERSNON-PROFIT PARTNERS

LOCAL COMPANY PARTNERS• The Gallivan Center • West Elm • Argentina's Best Empanadas • Finca • Harmons

• Hip and Humble • The Stockist • Skinworks • Urban Pioneer Foods • NHMU

• KRCL • KUER • Salt Lake City Arts Council• Planned Parenthood Association of Utah • Natural History Museum of Utah • Center for the Living City • Temporary Museum of Permanent Change • Salt Lake City Bicycle Collective• Downtown Alliance • Arte Primero • Bad Dog Arts

• Utahns Against Hunger • The Haven • House of Hope • International Rescue Committee • Palmer Court with The Road Home • Urban Indian Center of Salt Lake City • Glendale-Mt. View Community

Learning Center • Giv Group • Salt Lake City Library • Utah Division of Arts and Museums


DIY FESTIVAL NATIONAL SPONSORS

PRESENTING DIY FESTIVAL SPONSOR

• 24Tix• Salt Lake City Corp. • Chatbooks • City Creek Center • Commerce & Craft • Denkers Family Foundation • Diamond Rental • George S. and Dolores Dore

Eccles Foundation • West Elm

• Lawrence T. and Janet T. Dee Foundation

• Salt Lake City Arts Council • Skinworks • SLUG Magazine • Spilt Ink • State Farm • STEM Action Center• Utah Division of Arts

and Museums

• Willard L. Eccles Foundation • Winder Farms • XMission• Utah Zoo, Arts & Parks • Southern Glazer’s

Wine & Spirits• Downtown Alliance• Planned Parenthood

Association of Utah

SPONSORS

LOCAL DIY FESTIVAL SPONSORS


ORGANIZATIONAL UPDATES



DIVERSITY & INCLUSION STRATEGIC PLANIn 2017 Craft Lake City assembled its first Diversity & Inclusion Strategic Planning Advisory Committee to advise and inform us through the development of our Diversity & Inclusion Strategic Plan 2018-19. The advisory committee included the following community leaders:

Shandra Benito, the Director of Art Access

Jerry Rapier, the Director of Plan-B Theater Company

Emma E. Houston, The Director at the Mayor’s office of Diversity and Inclusion

Irene Ota, from the University of Utah College of Social Work


This Diversity & Inclusion Strategic Plan will become an integral part of our organization's growth and expansion and help further support the community. The plan will be launched in January 2018 through employee and board member training and education and by posting the plan on the Craft Lake City website. The vision and mission of Craft Lake City’s Diversity and Inclusion Strategic Plan are as follows:

Craft Lake City envisions an inclusive, diverse and sustainable DIY community that provides creative and entrepreneurial opportunities for all Utahns.

To support, empower, diversify and expand Utah’s DIY community through community outreach, partnerships, education and professional development.

Vision Mission

DIVERSITY & INCLUSION STRATEGIC PLAN


Executive Board Members Advisory Board Members

• Chad Dorton• Jessica Thesing• Julie Bjornstad • Liz Clarke• Marsha Merrill• Natalie Parkin• Pamela Martinson Olson• Peter Reed • Robert Martin

New Internal staff positions 2017

Development CoordinatorArtisan and Programs Coordinator

New DIY Festival positions

Beverages CoordinatorWorkshops CoordinatorFestival ControllerDIY Festival Inclusion Liaison Ticketing Coordinator and 16 CashiersArtisan and Programs Coordinator

Angela H. Brown President and Executive Director

John CarlisleVice President/Chair of the Board of Directors

Barton MoodyTreasurer Brandy OliverSecretary


AWARDSCraft Lake City was awarded the Utah Nonprofit Associations Outcomes & Evaluations Badge

“Craft Lake City is only the fourth organization to achieve the Outcomes & Evaluations Badge... It is an honor to know that nonprofits across our great state are implementing best practices and are committed to ensuring that their organization is poised for long-term success and sustainability. The time commitment, staffing capacity, and organizational alignment necessary to achieve this badge speaks volumes to the level of depth and professionalism of your mission. I applaud you, your staff, and your board for your efforts.”

- Kate Rubalcava, M.Ed., UNA Chief Executive Officer


GOALS



GOALS REACHED IN 2017Increase in community outreach efforts around the state of Utah by 3%

Increased community partnerships by 50%

Increased programming income by 10%

Assembled the Diversity & Inclusion Strategic Planning Committee

Developed the organization's first Diversity & Inclusion Strategic Plan 2018-19

Implemented the Plakat Lease Program to increase revenues for Celebration of the Hand

Retained and increased curatorial projects and partnerships with The Center for the Living City, The Temporary Museum of Permanent Change, The Salt Lake Arts Council’s Twilight Concert Series Craft Market, Utah Division of Arts and Museums and the Giv Group

Hosted 8 onsite artisan workshops

Eliminated third-party ticketing and gates management, creating in-house management capacity

Made modifications to the layout and overall curation of the Festival


GOALS REACHED FOR THE 9TH ANNUAL DIY FESTIVAL 2017 • Expanded the DIY Festival Inclusion Program

• Introduced Kid Row, a new youth vending area at the DIY Festival • Hosted 8 onsite Artisan workshops • Hosted 5 onsite STEM Workshops• Hosted 7 onsite DIY demonstrations• Expanded the DIY Festival’s Zero Waste Initiative by including

water stations, trash and recycling management, completed a waste assessment and provided reusable screen printed bags by Copper Palate Press

• Introduced Festival concessions as a new DIY Festival revenue stream• Introduced Craft Lake City Parenting Lounge furnished by IKEA• Eliminated third-party ticketing and gates management, creating in-

house management capacity.• Expanded local commercial food participants and introduced a small

commercial food category• Created several new Festival positions: Beverages Coordinator,

Workshops Coordinator, Festival Controller, Ticketing Coordinator, (16) Cashiers

• Expanded VIP Lounge: changing VIP into a profitable area • Improved the load-in and load-out experience • Better communicated ways artisans can prepare for the DIY Festival• Modified training for zone managers, incorporating feedback from

surveys• Made modifications to the festival layout and overall curation of festival

• Held 6 Application Assistance Day events at local libraries

• 5 Artisan Scholars successfully exhibited at DIY Festival in 2017

• With the help of community partners we invited 34 Families to participate in the DIY Festival through the Sponsored Family program

• Hosted 17 Sponsored Families at the 9th Annual DIY Festival

• Launched the Artisan Mentor Program


GOALS FOR 2018Launch and implement the Diversity & Inclusion Strategic Plan

Launch a year-round membership program

Increase grant financial support by 15%

Increase organizational funding through grants

Move accounting system into cloud-based platform

Complete new site design for craftlakecity.com

Earn consistent revenue from the Celebration of the Hand exhibit to cover program costs

• Fine tune the new programming we created in 2016 which includes DIY Festival Artisan Workshops, Demonstrations, Kid Row, Ask a Scientist, STEM Workshops

• Increase DIY Festival funding through grants, sponsorships and increased ticket sales

• Launch organization membership program in honor of the organization’s 10th year

• Increase attendance at the DIY Festival

• Increase cultural performances at the DIY Festival

• Sell out every on-site Festival workshop

• Increase STEM Building awareness in Festival attendees

• Increase and diversify food vendor options to include vegetarian and vegan

• Include more seating options for attendees

DIY FESTIVAL GOALS


Craft Lake City’s success would not be possible without the support of our generous spon-sors, partners, donors, local businesses, artisans, volunteers, staff and the Utah community at large. We want to thank everyone for believing in our mission, elevating the local creative community to its fullest potential and giving us the opportunity to serve you year after year.

THANK YOU


2017 annual report - craft lake city€¦ · making led lamps, light wands and constellation led...

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