2016media...jennifer leclaire. go deeper in your faith and ignite your walk with the holy spirit....

MEDIA PLANNER2016

C O N T A C T A D E X E C U T I V E T E A M 4 0 7 . 3 3 3 . 0 6 0 0 [email protected] E R I C A H E I T Z 4 0 7 . 3 3 3 . 2 2 0 4 er [email protected]

DR. STEVE GREENE is publisher and executive vice president of the Media Group. He writes a daily column at ministrytodaymag.com and writes “Platform” in Ministry Today. He is a pastor and business executive. He can be heard daily on the Charisma Podcast Network.

For more than 30 years, Ministry Today has been the

leading magazine for Spirit-filled leaders. We continue

today with a new vision to connect with our “raving

fans” in more ways than just print. We reach tens of

thousands more through our popular Ministry Today

Report e-newsletter and cutting edge digital products.

Launched in 1983, Ministry Today was created to assist,

inform and encourage pastors within the charismatic-

Pentecostal movement. Although that mission

and core audience remains the same today, we’ve

expanded our readership over the years to include

pastors from various parts of the church at large.

Editorial focus includes a how-to article on hearing the

Holy Spirit more. An easy-to-follow profile on a thriving

church’s singles ministry. A highlighted ministry tool that

can make life easier for an entire church staff. These are

the nuts and bolts of improving a Spirit-led ministry.

Ministry Today has 22,000 readers in print and 70,000+ readers digitally. An important way to provide

resources is to connect leaders in print and online

with our advertising partners who provide products

and services to help them and their churches.

To Spirit-filled leaders, Ministry Today is a trusted connective

resource that provides practical ministry insight to

empower them for the vision God has placed in them.

And we sponsor events such as Dr. Mark Rutland’s National Institute on Christian Leadership—a year

long program of leadership training costing several

thousand dollars that is so high level it can count as

credit toward a doctorate at three universities. There are

also “networking meetings” thoughout the year to share

ideas, and connect. Readers who connect with us at this

level are raving fans. Isn’t that an advantage to you, our

advertising partner? That’s where Ministry Today comes in.

OUR VISIONTo equip Spirit-filled leaders to grow through resources in print, online and in person.

ABOUT US

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mailto:erica.heitz%40charismamedia.com?subject=

8,000 Facebook Fans

2,400 Twitter Followers

22,000 Print Subcribers

20,683 MT Report Newsletter Subscribers

400,000 Podcast Downloads

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STATISTICS

44%Spend at least 2 hours reading through the magazine

Take action towards an advertiser as a result of reading the magazine

89%

67%

Graduated from a four year college66%

Have purchased Christian products within the last year97%

Influence purchasing of products or services at their church

67%

Have an interest in furthering their education55%

Report that their church’s annual budget is $250,000 or greater31% Are either Senior

pastor or Associate pastor50% Attend at least one Christian

seminar or conference a year

77%

Report that their church’s annual budget is $100,000 or greater51%

Report church attendance of 100 or more people




2016 EDITORIAL CALENDAR

ISSUE MONTH EDITORIAL FOCUS AD RESERVATION AD MATERIAL DUE

Mar-April Evangelism 1/14/16 1/30/16

May-June Kingdom-Minded Small Business 3/17/16 4/2/16

July-August Conflict Resolution 5/12/16 5/29/16

Sept-Oct Spiritual Transformation 7/15/16 7/31/16

Nov-Dec Intentional Multiplication 9/23/16 10/9/16

Jan-Feb 2017 Sustainability 11/9/16 11/25/16

Please Note: Editorial focus is subject to change without notice.




MORE CHOICE • MORE IMPACT • MORE DOMINANCE • MORE EFFECTIVENESS! 22+ newsletters to choose from to customize your resultsOver 40 different emails go out weekly & daily to... Over 670,000+ opt-in subscribers... and growingAll subscribers have signed up to receive our newslettersOur newsletters reach Christian women, men, pastors & church leadersThree different advertising opportunities in each newsletter

NEWSLETTERS

NEWSLETTER RECIPIENTS Charisma Health Newsletter 14,706

Charisma Magazine Newsletter 40,656

Charisma News Daily 51,447

Daily Devotional - All in 1 14,873

Fire In My Bones 35,600

Greenlines (shown right) 2,331

In the Line of Fire with Michael Brown 13,830

Leadership Weekly 13,692

New Man eMagazine 19,934

Prophetic Insight from Charisma 50,036

SpiritLed Woman E-Magazine 26,247

Power Up! for Women 36,489

Standing With Israel eNewsletter 29,703

Strang Report 18,944

The Buzz 9,879

The Ministry Today Report (shown right) 20,793

Watchman on the Wall with Jennifer LeClaire 20,143




DEDICATED E-BLASTS

CUSTOMIZABLE AND EFFECTIVE » Send a custom e-mail that will only contain your message » Leader list: 33,000 » All subscribers have signed up to receive messages from our advertising partners » Mails when you need it » We can help you design your e-mail or you can design it yourself » Upon sending your e-mail to our list of opt-in subscribers, we can report how many people

opened the e-mail and how many clicked on your ad to take further actions

Dedicated Eblast

Sample

Sponsored Newsletter

Eblast Sample

SPONSORED NEWSLETTER EBLASTS Sponsored Newsletter Eblasts allows advertisers the opportunity to write persuasive and compelling articles to engage our readers with their products.

The benefit to the advertiser is that it reaches a targeted audience for that specific newsletter that gets a higher open rate.

The goal is to cause more interaction with the reader through richer content that will cause more social sharing and increased sales.




BANNER ADS

TARGETED AND MEASURABLEWebsite banner advertising allows you to have exposure on the websites of your choice—reaching over 4-5 million unique visitors per month—and growing!

You can also determine when and how often your banner ads will appear

You can even focus your banner ad exposure to a specific geographical region

Throughout your campaign, we can tell you how many times your banner ad was shown each day, and how many people clicked on it

MOBILE WEBSITES: » Native Advertising (looks like an article) » Static Image Banner (bottom of every screen) » Large 300x250 Inline Image Banner (between articles) » Small 300x50 Inline Image Banner (between articles) » 300x250 Pop-up Ads (when site first loads)

DESKTOP WEBSITES: » Native Advertising (looks like an article) » Banners: Medium Rectangle & Leaderboard » Website Takeover

Static Image Banner

Native Advertising

Small 300 x 50 Inline Image

Banner

Large 300 x 250 Inline Image

Banner

300 x 250 Pop-Up

Banner Advertising

Website Takeover

Native Advertising




SOCIAL MEDIA

FACEBOOK ADS: Facebook advertising allows you to have exposure on the pages of your choice—reaching over 200,000 followers—and growing! As the fastest growing segment is on-line advertising, space is limited.

IMAGE ONLY AD SPECS: • Three sizes available:

1. 1200w x 628h pixels2. 484w x 652h3. 500w x 500h

• JPG only• A separate click-through URL must

be submitted with each image file• Maximum File Size: 25MB

CONTENT FILE SPECS: • Minimum 20 to 40 words maximum in

text copy

Facebook Ad Specifications

Sample Facebook Ad

CHARISMA MEDIA

600 Rinehart Road, Lake Mary, FL 32746 www.charismamediaadvertising.comph 407.333.0600 / f 407.333.7116




PODCASTS

CHARISMA NEWSTwo News Story a Day, Well ToldJoin us each weekday for a new, interesting story from charismanews.com.

AT WORK WITH GODA Devotion a Day Increases Your Abundant LivingBe encouraged with a Bible devotion, teaching or prayer to help you through your workday to live an abundant life.

GREENLINESPractical Leadership InsightsJoin Dr. Steve Greene to get the knowledge you need for results and develop into a stronger leader who impacts others.

CHARISMA CONNECTIONNewsmakers, StorytellersJoin Dr. Steve Greene as he connects with the newsmakers and storytellers who are impacting our world.

C-POPChristian Pop Culture PodcastDid you know unicorns appear in the Bible? Taylor and Jessilyn discuss, debate and sometimes deride pop culture with a strong sense of humor and a focus on Christ.

JOLT OF JOYBringing Hope and Purpose to Ordinary LivesJoin Bible teacher and best-selling author, Carol McLeod, for your daily dose of joy from the Word of God.

PREACHERS NOT PREACHINGLaugh and Be InspiredGet ready to laugh and be inspired as you go behind the scenes with three young pastors who are doing life together. If one of them starts preaching, we rewind and retake it.

JAVELINSports the Charisma WayTune into Javelin, where you’ll hear uplifting stories with a twist of morality on the lives of Christian athletes who boldly profess their faith.

STRANG REPORTTopics Affecting Your Christian FaithHosted by Steve Strang. Challenge your beliefs each week with topics on Israeli, politics, missions, Christian movements, persecution and global outreach.

WALKING IN THE SPIRITGo Deeper, Ignite the FireReceive reflections and revelations from Jennifer LeClaire. Go deeper in your faith and ignite your walk with the Holy Spirit.




ADVERTISING SPECS

Click here for complete file specifications and submission requirements.

FORNEWSLETTER SPECS

CLICK HERE OR GO TOtinyurl.com/CMedia

Sponsored NewslettrSpecs

FORINTERNET SPECSCLICK HERE OR GO TO

tinyurl.com/CMedia InternetSpecs

DIGITAL EDITION SPECS Company URLs will be hyperlinked automatically (provide URL if one is not in ad already)

* Failure to adhere to the above specifications could result in additional charges, loss of quality and/or color variances. Charisma Media WILL NOT be held responsible for errors in files that do not follow all guidelines outlined above. There will be a charge to correct and reoutput any file that outputs incorrectly due to client set-up errors (MAC operator time plus the cost of reoutputting the file).

** Color match accountability for print magazines is to SWOP standards only. All ads will be “run to the numbers” on press unless an acceptable SWOP-certified proof is supplied by the advertiser. Crop marks, registration marks, and an approved color control strip MUST be on all supplied SWOP-certified proofs in order to ensure that the proof is calibrated to SWOP standards. For an approved SWOP control strip, click here. For more information on SWOP standards and color control strips, go to www.swop.org. If you would like to supply a SWOP-certified proof to be used on press, go to www.swop.org/certification/systemList.asp for a list of SWOP-certified proofing systems. Contact your ad sales rep or ad traffic coordinator with the type of proof you would like to supply so that we may verify with our printer whether or not it is acceptable. When you send the proof, please write on it the type of proof it is.

• Mac Platform — PC files also accepted; InDesign and Quark files will be converted to Mac

• Acceptable File Formats: » Hi-res PDFs — All fonts/images embedded; 1 page or spread per PDF file; deselect OPI options. To provide your file to the correct PDF specs, download the PDF export job options and Acrobat preflight presets here

» Photoshop — PSD, EPS, TIF, JPG, PDF » Illustrator — AI, EPS (Outline text and embed graphics) » InDesign CS6 and previous — (include fonts & links) later versions need to be exported as InDesign Markup files (IDML). InDesign preflight presets available, click here

» Quark 7 and previous — (include fonts & links) later versions not accepted

• Acceptable Font Formats (Mac only) (supplied fonts will be used ONLY for your ad): » Postscript Type 1 fonts — Both screen and printer fonts » Truetype fonts » Opentype fonts

• Acceptable Image Specs: » 300 dpi at 100% of final size » Recommended Minimum Effective Resolution 225 dpi: Effective Resolution is DPI divided by Percent Reduced or Enlarged

» Lineart and bitmap images 1200-2400 dpi at 100% of final size

• Acceptable Color Spaces: » Process CMYK colors only — All others will be converted to process CMYK (color variances may occur)

» Maximum ink limit = 300%. Photoshop color profile available, click here. Instructions for checking and fixing ink limits available, click here.

» No overprinting white » Do not use “Registration” color for Rich Black

• Proof Requirements: » A low-res PDF proof is required to be emailed to the ad traffic coordinator for ALL InDesign and Quark files and for any ad that is sent via any method other than email

» Optional: SWOP-certified proof for use on press**

• Acceptable Media Transfer Methods (Multiple files must be Zipped): » Preferred method: Charisma Media’s WeTransfer account: https://CharismaMedia.WeTransfer.com/

» E-mail — attachments must be less than 25MB total » Online transfer sites (YouSendIt, DropBox, etc.) » Client FTP sites — supply URL, user name, password and filename » CD or DVD

AD FILE SPECIFICATIONS FOR PRINT MAGAZINES*

FILE UPLOAD INFORMATION:CHARISMA / INSPIRATIONAL GIFT MART:

Erica Heitz • 407.333.0600 x2204 • Fax: 407.333.7116EMAIL AD MATERIAL SMALLER THAN 25 MEGS TO:

[email protected] AD MATERIAL LARGER THAN 25 MEGS TO:

http://tinyurl.com/WeTransferCharisma

MINISTRY TODAY: Christie Helton • 407.333.0600 x2281 • Fax: 407.333.7116

EMAIL AD MATERIAL SMALLER THAN 25 MEGS TO:[email protected]

UPLOAD AD MATERIAL LARGER THAN 25 MEGS TO:http://tinyurl.com/WeTransferMinistryTodayCH

Live Image Area: 0.375” in from bleed on all 4 sides. NOTE: Anything outside the above Live Image Area dimensions may be trimmed off.

All Ads That bleed: Center Live Image Area horizontally and vertically between bleed dimensions.

Partial Page Ads That Bleed: Specs allow enough bleed on all 4 sides for ad to be placed on either a right hand or left hand page and either the top or bottom of the page for ads that can be stacked.

All Ads That Do Not Bleed: Use only the Live Image Area dimensions for the ad size.

Charisma Media • Advertising Department • 600 Rinehart Road • Lake Mary, FL 32746 • www.charismamediaadvertising.com

STANDARD SIZEDMAGAZINES

8” x 10.5”

ERICA HEITZ / Charisma Ad Tra� c [email protected]

Gutte

r

TWO-PAGE SPREADKeep Live Image Area 0.25" from gutter.

Trim Size: 16"w x 10.5"hBleed Size: 16.25"w x 10.75"hLive Image Area: 15.5"w x 10"h

FULL PAGE


2/3 PAGE

Bleed Size: 5.375"w x 10.75"hLive Image Area: 4.625"w x 9.75"h


1/2 PAGE VERTICAL1/2 PAGE HORIZONTAL

Bleed Size: 8.25"w x 5.75"hLive Image Area: 7"w x 5"h

1/3 PAGE VERTICAL

Bleed Size: 3"w x 10.75"hLive Image Area: 2.25"w x 9.75"h

1/3 PAGE HORIZONTAL

Bleed Size: 5.375"w x 5.5"hLive Image Area: 4 .625"w x 4.75"h

MARKETPLACE ADS

3.375"w x 1"h

3.375”w x 2”h

3.375”w x 3”h

PRINT ADVERTISING SPECS

CONTACT: Charisma Media Advertising 407-333-0600 [email protected] www.charismamediaadvertising.com

Live Image Area: 0.375” in from bleed on all 4 sides. NOTE: Anything outside the above Live Image Area dimensions may be trimmed o� .

All Ads That Bleed: Center Live Image Area horizontally and vertically between bleed dimensions.



Native Files:Set up as 2 singlefacing pages, each

at tabloid pagetrim size

PDFs/Images:Supply a single

PDF/image for both pages at bleed size

with no crop marks in the bleed or print area..


Gutte

r



FULL PAGE


2/3 PAGE





1/3 PAGE VERTICAL


1/3 PAGE HORIZONTAL


MARKETPLACE ADS

3.375"w x 1"h

3.375”w x 2”h

3.375”w x 3”h













Gutte

r



FULL PAGE


2/3 PAGE





1/3 PAGE VERTICAL


1/3 PAGE HORIZONTAL


MARKETPLACE ADS

3.375"w x 1"h

3.375”w x 2”h

3.375”w x 3”h













Gutte

r



FULL PAGE


2/3 PAGE





1/3 PAGE VERTICAL


1/3 PAGE HORIZONTAL


MARKETPLACE ADS

3.375"w x 1"h

3.375”w x 2”h

3.375”w x 3”h













Gutte

r



FULL PAGE


2/3 PAGE





1/3 PAGE VERTICAL


1/3 PAGE HORIZONTAL


MARKETPLACE ADS

3.375"w x 1"h

3.375”w x 2”h

3.375”w x 3”h












Marketplace Ad Sizes for Charisma and Ministry Today Only

FileSpecifications Updated 1-23-14

* Failure to adhere to the above specifications could result in additional charges, loss of quality and/or color variances. Charisma Media WILL NOT be held responsible for errors in files that do not follow all guidelines outlined above. There will be a charge to correct and reoutput any file that outputs incorrectly due to client set-up errors (MAC operator time plus the cost of reoutputting the file).

** Color match accountability for print magazines is to SWOP standards only. All ads will be “run to the numbers” on press unless an acceptable SWOP-certified proof is supplied by the advertiser. Crop marks, registration marks, and an approved color control strip MUST be on all supplied SWOP-certified proofs in order to ensure that the proof is calibrated to SWOP standards. For an approved SWOP control strip, click here. For more information on SWOP standards and color control strips, go to www.swop.org. If you would like to supply a SWOP-certified proof to be used on press, go to www.swop.org/certification/systemList.asp for a list of SWOP-certified proofing systems. Contact your ad sales rep or ad traffic coordinator with the type of proof you would like to supply so that we may verify with our printer whether or not it is acceptable. When you send the proof, please write on it the type of proof it is.

• Mac Platform — PC files also accepted; InDesign and Quark files will be converted to Mac

• Acceptable File Formats: » Hi-res PDFs — All fonts/images embedded; 1 page or spread per PDF file; deselect OPI options. To provide your file to the correct PDF specs, download the PDF export job options and Acrobat preflight presets here

» Photoshop — PSD, EPS, TIF, JPG, PDF » Illustrator — AI, EPS (Outline text and embed graphics) » InDesign CS6 and previous — (include fonts & links) later versions need to be exported as InDesign Markup files (IDML). InDesign preflight presets available, click here

» Quark 7 and previous — (include fonts & links) later versions not accepted

• Acceptable Font Formats (Mac only) (supplied fonts will be used ONLY for your ad): » Postscript Type 1 fonts — Both screen and printer fonts » Truetype fonts » Opentype fonts

• Acceptable Image Specs: » 300 dpi at 100% of final size » Recommended Minimum Effective Resolution 225 dpi: Effective Resolution is DPI divided by Percent Reduced or Enlarged

» Lineart and bitmap images 1200-2400 dpi at 100% of final size

• Acceptable Color Spaces: » Process CMYK colors only — All others will be converted to process CMYK (color variances may occur)

» Maximum ink limit = 300%. Photoshop color profile available, click here. Instructions for checking and fixing ink limits available, click here.

» No overprinting white » Do not use “Registration” color for Rich Black

• Proof Requirements: » A low-res PDF proof is required to be emailed to the ad traffic coordinator for ALL InDesign and Quark files and for any ad that is sent via any method other than email

» Optional: SWOP-certified proof for use on press**

• Acceptable Media Transfer Methods (Multiple files must be Zipped): » Preferred method: Charisma Media’s WeTransfer account: https://CharismaMedia.WeTransfer.com/

» E-mail — attachments must be less than 25MB total » Online transfer sites (YouSendIt, DropBox, etc.) » Client FTP sites — supply URL, user name, password and filename » CD or DVD

AD FILE SPECIFICATIONS FOR PRINT MAGAZINES*

FILE UPLOAD INFORMATION:CHARISMA / INSPIRATIONAL GIFT MART:

Erica Heitz • 407.333.0600 x2204 • Fax: 407.333.7116EMAIL AD MATERIAL SMALLER THAN 25 MEGS TO:

[email protected] AD MATERIAL LARGER THAN 25 MEGS TO:

http://tinyurl.com/WeTransferCharisma

MINISTRY TODAY: Christie Helton • 407.333.0600 x2281 • Fax: 407.333.7116

EMAIL AD MATERIAL SMALLER THAN 25 MEGS TO:[email protected]

UPLOAD AD MATERIAL LARGER THAN 25 MEGS TO:http://tinyurl.com/WeTransferMinistryTodayCH

Live Image Area: 0.375” in from bleed on all 4 sides. NOTE: Anything outside the above Live Image Area dimensions may be trimmed off.

All Ads That bleed: Center Live Image Area horizontally and vertically between bleed dimensions.



Charisma Media • Advertising Department • 600 Rinehart Road • Lake Mary, FL 32746 • www.charismamediaadvertising.com

STANDARD SIZEDMAGAZINES

8” x 10.5”


Gutte

r



FULL PAGE


2/3 PAGE





1/3 PAGE VERTICAL


1/3 PAGE HORIZONTAL


MARKETPLACE ADS

3.375"w x 1"h

3.375”w x 2”h

3.375”w x 3”h













Gutte

r



FULL PAGE


2/3 PAGE





1/3 PAGE VERTICAL


1/3 PAGE HORIZONTAL


MARKETPLACE ADS

3.375"w x 1"h

3.375”w x 2”h

3.375”w x 3”h













Gutte

r



FULL PAGE


2/3 PAGE





1/3 PAGE VERTICAL


1/3 PAGE HORIZONTAL


MARKETPLACE ADS

3.375"w x 1"h

3.375”w x 2”h

3.375”w x 3”h













Gutte

r



FULL PAGE


2/3 PAGE





1/3 PAGE VERTICAL


1/3 PAGE HORIZONTAL


MARKETPLACE ADS

3.375"w x 1"h

3.375”w x 2”h

3.375”w x 3”h













Gutte

r



FULL PAGE


2/3 PAGE





1/3 PAGE VERTICAL


1/3 PAGE HORIZONTAL


MARKETPLACE ADS

3.375"w x 1"h

3.375”w x 2”h

3.375”w x 3”h












Marketplace Ad Sizes for Charisma and Ministry Today Only

FileSpecifications Updated 1-23-14

Dimensions:500px X 350px

PAIDSUBSCRIBEREBLAST AD

PRINT MAGAZINE SPECIFICATIONS



http://strangmail.com/production//AdvertisingSpecs/Standard_Print_Magazines_AdSpecs.pdf

http://tinyurl.com/CMediaSponsoredNewslettrSpecs



http://tinyurl.com/CMediaInternetSpecs



2016media...jennifer leclaire. go deeper in your faith and ignite your walk with the holy spirit....

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