2016–2017 media information it -...

2016–2017 Media Information Kit

n Display Advertisingn Partner Special Report Sponsorshipn Mobile App Sponsorship

February 2016 | A101286

www.ReachSAPcustomers.com

1

SAPinsider magazine, sponsored by SAP, is designed exclusively for the executives, managers, consultants, and implementation and development teams who are decision makers for their SAP systems. Our publication provides SAP customers advanced notice of SAP’s product and service initiatives and is read loyally by the professionals who are charged with maximizing the return on their company’s multi-million dollar investment in SAP technology.

SAPinsider is the leading magazine devoted to the SAP community worldwide and serves the world’s most active and growing SAP customer installations, such as Bombardier, Deutsche Bank, Harley-Davidson, and the Coca-Cola Company.

More than 125,000 readers turn to SAPinsider each quarter. In addition, bonus distribution throughout the year includes key SAP industry events in the US and EMEA, including SAPPHIRE NOW and TechEd, the DSAG (German-Speaking SAP User Group) Annual Congress, and all SAPinsider conferences. Copies are also distributed at most SAP training centers and corporate offices in North America, as well as at SAP AG headquarters in Walldorf, Germany.

How SAPinsider delivers superior ROI for your marketing dollarsAs part of WIS Publishing, the largest independent publisher of SAP-related information, we maintain close relationships with more than 250,000 SAP customers worldwide. The result is a highly targeted audience of active SAP decision makers. This allows vendors of SAP-related products and services to focus their precious marketing dollars efficiently through our offerings.

Whether you are considering traditional print advertising, a customer case study, an advertorial, electronic marketing, or any of our custom marketing opportunities, SAPinsider can instantly put you and your messages in front of thousands of qualified prospects. These are committed SAP customers who are actively seeking ways to improve the productivity of their SAP implementations — the audience you want to reach.

ABOUT SAPINSIDER

TRUSTED EDUCATIONAL RESOURCES

Wellesley Information Services 20 Carematrix Drive Dedham, MA 02026 www.reachSAPcustomers.com +1-781-751-8800

2

The most comprehensive coverage of the SAP marketSAPinsider is the world’s leading SAP magazine.

SAP customers rely on SAPinsider to guide them through planning and managing their entire SAP landscape. SAPinsider provides executives, managers, consultants, and IT team leaders with strategies and techniques to get the highest ROI from SAP technology.

Your sponsored article or advertisement delivers unprecedented exposure to the community of SAP decision makers and influencers. We offer discounted packages for multiple insertions in our magazines. Our sales team can work with you to customize a package that combines advertising with a wide variety of other outreach programs.

SAPINSIDER

SAPinsider is produced and distributed in partnership with SAP. It is published exclusively for the executives, managers, consultants, and implementation and development teams who are responsible for making decisions concerning their SAP systems. SAPinsider gives SAP customers advanced notice of SAP’s latest product and service initiatives. It is read loyally by more than 125,000 professionals who are charged with maximizing the return on their company’s multi-million dollar investment in SAP technology.

INSIDERPROFILESinsiderPROFILES, distributed with SAPinsider, offers detailed profiles of today’s most influential business and IT leaders — their strategies, best practices, and how they leverage SAP solutions to achieve their objectives. This quarterly publication and online resource connects you with SAP customers to communicate your customer success stories, establish your company’s experts as thought leaders, and highlight your solution innovations. See more on page 9.

* insiderPROFILES has replaced SAP NetWeaver magazine, providing even more opportunities to reach SAP customers. Contact us for details.

Our readersAs indicated by the readership profile in the sidebar, SAPinsider and insiderPROFILES reach key decision makers, the majority of whom are in North America and Europe. Our circulation is concentrated in the mid-sized and large markets, and the majority of our readers are SAP customers.

The top SAP solutions used by our readers are: SAP ERP, Business Intelligence, Financials, HR, CRM, and SCM. The top industries represented include: High Tech, Consumer Products, Utilities, Oil & Gas, and Chemicals.

READERSHIP PROFILE

Developer/Admin16%

Technical Management35%

Senior Management49%

Europe24%Other

5%

Asia20%

North America51%

Geographic Distribution

Advertising in our magazines

continues to be one of the

best and most cost-effective

ways to build company and

solution brand awareness

and disseminate key messages

to decision makers and

influencers at SAP customer

sites worldwide.

Subscriber Roles

ABOUT SAPINSIDER, CONTINUED


3

SAPinsider reaches the worldwide installed base of SAP users and prospects. A sampling of these companies includes:

Akzo Nobel Chemicals Inc.American Express CompanyAnheuser-Busch Inc.AT&TBASF CorporationBank One CorporationBarnes & Noble, Inc.Bayer CorporationBecton, DickinsonBertelsmann Media SystemsBMWBoehringer Ingelheim

CorporationBoise Cascade CorporationBombardierBristol-Myers Squibb Cadbury SchweppesCanada PostCardinal Health Caterpillar Inc.Cherry Corp.Centerpoint Energy Inc.Chevron PhillipsCirque du SoleilCoca-Cola Bottling Co. ConocoPhillipsCooper Cameron CorporationCox Communications Inc.Dade Behring Inc.Defense Information

Systems AgencyDeutsche Bank AGDeutz CorporationDiamond Offshore Drilling, Inc.Disneyland InternationaleBayEDSE. I. du Pont de Nemours

and CompanyEastman Chemical CompanyEli Lilly and CompanyEmentor Denmark AISEntergy CorporationEricsson

Exxon Mobil CorporationFederal-Mogul CorporationFirstEnergy Corp.Florida Power & Light CompanyFMC CorporationFujitsu America Inc.GE Capital Financial Inc.General DynamicsGeneral Mills, Inc.Georgia-Pacific CorporationGlaxoSmithKlineGMAC Insurance Holdings, Inc.GraingerGulfstream Aerospace

CorporationHarley-Davidson Inc.Harte-Hanks Inc.Hasbro, Inc.Heinz Frozen Food Co. Inc.Henkel CorporationHershey Foods CorporationHewlett-Packard CompanyInternal Revenue ServiceITT Industries, Inc.Johnson & JohnsonJo-Ann StoresKellogg CompanyKeyspan CorpKimberly-ClarkKindred Healthcare Inc.Kohler Co.Kyocera America Inc.Lehman Brothers Inc.Lennox International Inc.Lincoln Electric CompanyLockheed Martin CorporationL’OrealLucent Technologies Inc.LufthansaMAHLE, Inc.Marathon Oil CompanyMcDonnell Douglas CorporationMcKessonMedimmune, Inc.

Menasha CorporationMercedes-Benz U.S.

International Inc.Merck & Co., Inc.Metro-Goldwyn-Mayer Inc.Microsoft CorporationMitsubishiMiller Brewing CompanyMolex IncorporatedNEC America Inc.National Park ServiceNCR CorporationNeutrogena CorporationNikeNorthrop Grumman CorporationOccidental ChemicalOfficeMax, Inc.Oklahoma Gas and ElectricOmnilogicOxford UniversityPacific Bell Inc.PacifiCorpPanavision Inc.Pennzoil—Quaker StatePepsiCo Inc.PetSmart, Inc.Philip Morris USA Inc.Pirelli Cables and SystemsPuget Sound EnergyPurina Mills, LLCPwCQuest Software, Inc.RR Donnelley & SonsRayovac CorporationRaytheon Aircraft CompanyReliant EnergyRexnord Industries Inc.Roche Diagnostics CorporationRohm and Haas CompanyRoyal Philips ElectronicsRubbermaid Inc.and many more...

SUBSCRIBERS AT A GLANCE (PARTIAL LISTING)

<$10m12%

$10-$199m13%

$200-$499m11%

$500m-$1b13%

>$1b51%

SAP vendor/Third-party vendor

24%

SAP customer76%

Total Sales Volume

Relationship with SAP

READERSHIP PROFILE


4

A CLOSER LOOK

Display Advertising

PUT YOUR AD IN THE HANDS OF SAP DECISION MAKERSSAPinsider is a trusted resource through which to drive messaging to SAP customers. Leverage SAPinsider as the vehicle for your advertisement; it drives high-impact messaging to a captive audience of over 125,000 readers.

Our brand-building display advertising opportunities position your message next to our quality content. Place your ads near relevant magazine content both online and in print to target your campaign. For maximum exposure, secure a standing ad to reach our customers in the print issue every quarter.

Display ad with premium position opposite the table of contents

ADVERTISING IN SAPINSIDER

Bundle your ad with other programs

2+ page articles in insiderPROFILES include a full-page color advertisement in SAPinsider. insiderPROFILES mails with SAPinsider, providing opportunities to reach our readership through customer-, expert-, and solution-focused articles.

For details, call 1-781-751-8800 or email [email protected].


5

Partner Special Reports

THOUGHT LEADERSHIP & LEAD GENERATIONBy participating with a paid article in a Special Report, you will establish your company as a credible resource to SAP customers currently evaluating and planning important projects and initiatives. Special Reports not only inform our readers about your offerings but also generate qualified leads and can be re-used as high-impact marketing collateral.

� THOUGHT LEADERSHIP — Position your organization as an expert resource. Your relevant advice shows customers that you are on the leading edge of technology.

� EDITORIAL & DESIGN SUPPORT — Utilize our experienced editorial and design staff to articulate your knowledge and offerings in a professional 2 – 4 page article.

� DEMAND GENERATION — Reach tens of thousands of additional SAP customers via post-publication email pushes. We’ll provide the contact information of qualified leads who are interested in your article.

� VISIBILITY — Reach more than 125,000 influential business and IT professionals through print/online placement (in addition to the post-publication email pushes). The Special Report is searchable on the SAPinsider website. Issues are also distributed at industry events hosted by SAP and SAPinsider.

� ALIGNMENT WITH SAP — Associate your company and brand with the thought leadership of the senior SAP executive who will introduce your Special Report in this SAP-sponsored magazine.

Special Report

Special Report online access

A CLOSER LOOK

ADVERTISING IN SAPINSIDER, CONTINUED

See our editorial calendar on page 6 for a listing of upcoming topics and deadlines. For questions, call 1-781-751-8800 or email [email protected].

AccentureANCILEBackOffice AssociatesBlue Pencil ConsultingCapgeminiCiscoColumn5 ConsultingCSI Netherlands[DATUM]DeloitteDolphinErnst & YoungFujitsuGlobal SoftwareGROM AssociatesHanse Orga International Corp.

Hayes Technology GroupHPIBIS Prof. Thome AGIBMInfosysJason RobertsMicrosoftNetAppNTT DATA AmericasOpenTextOptimal SolutionsOversight SystemsPBS SoftwarePwCREALTECHRFgen Software

SEEBURGERSigma Business SolutionsSoftware AGSwisscom IT ServicesSymtraxTata Consultancy ServicesTauliaThomson ReutersTieto Corp.T-Systems InternationalUnisysUtopiaVMwareWipro Technologies

COMPANIES THAT HAVE RECENTLY PUBLISHED SPECIAL REPORT CONTENT INCLUDE:


6

ADVERTISING IN SAPINSIDER, CONTINUED

2016-2017 SAPinsider Calendar — Important Topics and DeadlinesYour 4x or 8x insertion order and contributed articles in our Special Reports ensure the best coverage in the SAP market. No other display-advertising program can enhance brand awareness and garner more qualified leads. Please take note of important deadlines and publication focus details so you do not miss any opportunities to reach your target audience.

*Deadlines, topics, and bonus distribution subject to change

SAPinsider Editorial Calendar*

Issue Special Report Topics Special Report Sign-Up Deadline

Print/Online App Ad Sign-Up Deadline

Bonus Print Distribution

Q3 2016 � SAP HANA � HR/SAP SuccessFactors

Apr 15, 2016 May 9, 2016 � SAP TechEd 2016 US � SAPinsider’s HANA, HR, BI, Financials, GRC, and SCM 2016 events in Singapore

Q4 2016 � BI/Analytics � GRC

June 24, 2016 Aug 8, 2016 � Managing Your SAP Projects 2016 � Reporting and Analytics 2016 � SAP TechEd 2016 EMEA

Q1 2017 � Financials � Extended Supply Chain

Sept 16, 2016 Nov 11, 2016 � Logistics & SCM 2017 US � PLM 2017 US � Manufacturing 2017 US � CRM 2017 US � Procurement 2017 US � Financials 2017 US � GRC 2017 US � BI 2017 US � HR 2017 US

Q2 2017 � Cloud � Mobile

Dec 16, 2016 Feb 3, 2017 � SAPPHIRE® NOW 2017 US � Financials 2017 EMEA � HR 2017 EMEA � GRC 2017 EMEA � BI 2017 EMEA � Logistics & SCM 2017 EMEA � PLM 2017 EMEA � Manufacturing 2017 EMEA � CRM 2017 EMEA � Procurement 2017 EMEA


7

MOBILE APP

Enjoy the extended reach of the leading magazine for SAP customersSAPinsider readers are increasingly on the move, and our free app ensures that they have easy, mobile access to the informative content in SAPinsider. Worldwide users of Apple and Android mobile devices can access full issues of SAPinsider, including all articles, Special Reports, columns, and advertisements, on their devices.

3 WAYS TO GET EXPOSURE ON OUR NEW APP:

1. Sponsor an entire digital issue to get powerful placement of your brand in front of our digital readers through the launch image, banner ads, and subscriber messaging.

2. Purchase a Special Report article or ad in the print magazine, as all partner-sponsored content is available to readers in print, online, and through the app.

3. Upgrade your Special Report article or ad with embedded video and/or audio that will catch the attention of our digital readers.

Usage Stats

u Total Users: 26,900+

u Average logins per week: 4,230+

u Peak login time: 10:00 pm

u Geographies:

• 38.4% North America

• 28.1% Europe

• 18.6% Asia

• 14.9% other

DIGITAL ISSUE SPONSORSHIPBy sponsoring the digital issue in its entirety,* you will get exposure to our readers through a:

• Sponsored Launch Image � High visibility ad that covers the user’s entire screen and will display for several seconds

after the SAPinsider app is launched. See page 8, item B.

• Banner Ad � Small banner ad that will stay in the footer of almost every screen as the user navigates the

app, including the bottom of each new issue, table of contents page, bookmarks, searches, and more. See page 8, items C, D, and E.

• Sponsorship Recognition in Messaging � Sponsor recognition (with link) included on Issue Alert email announcement

to subscribers who use the mobile app.

* Issue content may include advertisements from other sponsors

“The SAPinsider app looks just magical on the iPad and iPhone… Diving straight into the relevant articles on the iPad or iPhone has the same real-time effect of the print magazine and retains the print version’s personal look and feel, making me feel closer to the content.”

~Tridip Chakraborthy, Senior Consultant Cognizant Technology Solutions


8

MOBILE APP, CONTINUED

The SAPinsider app launch icon.

The launch image displays for several seconds after the user clicks on the icon to launch the SAPinsider app.

The banner ad is displayed on various locations throughout the app, including the bottom of each new issue, table of contents, searches, bookmarks, and more.

The sponsor’s banner ad appears immediately after the launch image completes.

The sponsor’s banner ad appears in the search window, too.

The sponsor’s banner ad appears within articles.

Digital Issue Sponsorship

A

B

C D E


9

APPENDIX A: MECHANICAL REQUIREMENTS & PRINTING SPECIFICATIONS

Page dimensions Non-Bleed Bleed* Trim* Live Area (Safety)*

Full page7-3/8 x 10 in(187 x 254 mm)

8-3/8 x 11-1/8 in(213 x 283 mm)

8-1/8 x 10-13/16 in(206 x 276 mm)

7-3/8 x 10 in(187 x 257 mm)

2-page spread15-1/2 x 10 in(394 x 254 mm)

16-1/2 x 11-1/8 in(419 x 283 mm)

16-1/4 x 10-7/8 in(413 x 276 mm)

7-3/8 x 10-1/8 in for each page(187 x 257 mm for each page)

1/2 horizontal7-3/8 x 4-7/8 in(187 x 124 mm)

8-3/8 x 5-1/2 in(213 x 140 mm)

8-1/8 x 5-3/8 in(206 x 137 mm)

7-3/8 x 5 in(187 x 127 mm)

1/3 vertical2-1/4 x 10 in(57 x 254 mm)

N/A N/A N/A

Note: All submitted materials are reviewed for compliance with SAP branding and messaging standards. Changes may be required.

Note: Binding is perfect-bound.

* Bleed: Elements intending to bleed or extend off the page must be extended to this size. Trim: Final size of the publication. Live/Safety area: To avoid any trimming issues, all critical text and images must remain within this area.

FILE TYPEPlease submit PDF files as final artwork using PDF/x1a setting.

CONSIDERATIONS FOR FILE PREPARATION � All images and color (including RGB images and spot colors) must be converted to CMYK

� Use of Type 1 fonts is highly recommended

� Total ink coverage should not exceed 300% TAC

� Reverse text smaller than 8pt may result in registration problems on press

� Splitting copy across spreads is not recommended

SUBMITTING FILESWe accept the following transport device:

� FTP Site Instructions for upload:

– Point your web browser to the following URL: ftp://sap001:[email protected]

– Drag your file(s) to the appropriate publication folder

– Send a confirming email to [email protected] including a low-res PDF of your ad and the name of the file posted

PROOFSAll of our publications are printed in a closed loop color printing environment and strictly adhere to SWOP specifications. If you have concerns, please provide a SWOP certified proof to your production contact.

QUESTIONS?If you have any questions or concerns, please do not hesitate to contact our us at +781-751-8800 or [email protected]


10

APPENDIX B: MOBILE APP AD SPECS

*Please allow for 20px at the top of the image to be overlapped by the device status bar. For smartphone, also allow for a neutral area of approximately 33x160 near the bottom. For tablet, allow for a neutral area of 45x260 near the bottom.


LAUNCH IMAGE CONSIDERATIONS � The launch image appears for a few seconds while the application is starting up. It is

highly recommended that the images be simple and clean. Readers will not have time to read more than a few words.

LINKS � If you choose, banners can be linked to either websites or email addresses. Please send

linking instructions along with your ads in a table (.csv or Excel) that shows the image name along with the corresponding link.

Example:

SAPinsider_Small_350x50.png http://sapinsider.wispubs.com/mobileSAPinsider_Medium_728x90.png http://sapinsider.wispubs.com

SAPinsider_Large_960x90.png mailto:[email protected]

FILE SUBMISSION NAMING CONVENTIONPlease include your company name followed by description and pixel dimensions in the file names. Please include the word “Sponsor” and the device format (“Tablet,” “Smartphone”) in the file names.

Example: “SAPinsider_SponsorLaunchimage_Tablet_1536x2048.png”

SUBMITTING FILES� Email attachment

– Please include all files in one compressed file (Stuffit, WinZip)




– Send a confirming email to [email protected] including the name of the file(s) posted

Description Size (in pixels) File type Use

Tablet Launch image 1536 x 2048* .png Tablet

Smartphone Launch image 640 x 960* .png Smartphone

Small Smartphone/Tablet Banner image 320 x 50 .png Smartphone/Tablet

Medium Tablet Banner image 728 x 90 .png Tablet

Large Tablet Banner image 960 x 90 .png Tablet

Please provide a file for each of the following executions:

QUESTIONS?

Required size grid

If you have any questions or concerns, please do not hesitate to contact our us at +781-751-8800 or [email protected]


11

APPENDIX C: ONLINE AD SPECS

*When providing Flash (.swf), please also send a .gif, .jpg, or .png file as back-up for browsers that do not support or have Flash players.


CLICK-THROUGH LINKS AND MOUSE-OVER LANGUAGE (OPTIONAL) � Please send linking instructions along with your ad in a table (.csv or Excel) that shows

the image name along with the corresponding link and mouse-over language.

� Mouse-over language text will appear when a mouse hovers over the ad. Please include this in your table (maximum 50 characters, including spaces).

Example:

SAPinsider_Sidebar_302x257.png http://sapinsider.wispubs.com

The premier SAP education and information resource

FILE SUBMISSION NAMING CONVENTIONPlease include your company name followed by description and pixel dimensions in the file names.

Example: “SAPinsider_Sidebar_302x257.png”

SUBMITTING FILES� Email attachment

– Please include all files in one compressed file (Stuffit, WinZip)




– Send a confirming email to [email protected] including the name of the file(s) posted

Description Size File type Max file size Animation time limit

Sidebar 302 x 257 .jpg, .gif, .png, .swf* 50k 15 seconds, 3 loops

QUESTIONS?Please provide a file for the following execution:

Required size grid

If you have any questions or concerns, please do not hesitate to contact our us at +781-751-8800 or [email protected]


12

APPENDIX D: VIDEO SPECS

Including video within our apps:

GUIDELINES and MEDIA SPECSWhen submitting your video, please make sure it adheres to the following specifications. Also, please let us know if you would prefer a Framed Video or Button Video (descriptions below).

You may email your video (or provide a link to it) to Brittany McKeon in our Vendor Services department ([email protected]). If you would prefer to place your video on our FTP site, please email Brittany for further instructions.

ACCEPTED FORMATS: � MPEG4 (3ivx, DivX, Xvid, H264)

� DV and DVCPro

� FLV (VP6 and Sorenson Spark)

� 3GP (mobile phones)

� WMV (WMV, WMV2, MSMPEG,VC-1)

� MOV (Sorenson Video 3, H263, H264, animation)

� MPEG1 and MPEG2

� AVI (Indeo, Cinepak, Motion JPEG, MPEG)

Note: The iPhone and iPad do not support Flash.

Please keep in mind the following tips for preparing your video:

� The iPad has a 4:3 aspect ratio and 1024x768 resolution.

� The size and length of the video are not limited. Videos are streamed live, so the size will not affect the speed. However, keep in mind the length of a video your readers would be willing to watch.

� If you opt for a Framed Video, the initial image will be whatever appears at 0 seconds of the video, so make sure this frame is what you want the still image of the video to be.

� We will add the play arrow image and the close button for you.

� Videos cannot have hot links.

QUESTIONS?If you have any questions or concerns, please do not hesitate to contact our us at +781-751-8800 or [email protected]


13

APPENDIX D: VIDEO SPECS continued

iPad Button Video playing.

iPad Button Video(Only a play button appears initially.)

Button Video Display:Initial View:

� Play arrow button will appear in the center of the video placement coordinates.

� Once the user taps the play arrow, the video will appear at the same location of the play arrow button and immediately begin to play.

Video Controls:

� Tap to have the video appear and immediately play.

� View in full screen or at the size it initially appears on the page.

� User can play, pause, or stop the video.

� A close button is optional. It will appear in the upper left hand corner of the video box.

iPad Button Video button.

iPad Framed Video(Video box with still image and play button appears initially.)

Framed Video Display

Initial View:

� Image that appears at 0 seconds of the video is the image that will appear when the user arrives on the ad page.

� Play button appears in the center of the box.

Video Controls:

� Tap to play, pause, or stop the video.

� View in full-screen or at the size it initially appears on the page.

� A close button is optional. It will appear in the upper left-hand corner of the video box.

Framed Video with play button. Framed Video plays on the page where placed or in full-screen mode as shown above

YOUR CHOICE: FRAMED VIDEO OR BUTTON VIDEO?Two types of videos are available for display in our apps: A Framed Video and a Button Video. Please let us know which type you prefer.

In a Framed Video, you see a video box with a still image and a play button when you arrive on your ad page. In a Button Video, you simply see a play button. Please see samples below.


2016–2017 media information it -...

Documents