2016/2017 annual report - destination southern tasmania · 2017-09-25 · 2 annual report 2016/2017...

2016/2017 Annual Report

⊲HuonValleyMid-WinterFestPhotographyNatalieMendhamPhotography

welcome

The2016/2017financialyearsawDestinationSouthernTasmania(DST)celebrateitsfifthyearofoperationassouthernTasmania’sRegionalTourismOrganisation(RTO).

Coveringalargeregion,incorporating11ofTasmania’s29localgovernmentareas,DSThasworkedhardtofacilitateindustrydevelopmentactivitiesinthesouthernregion.Establishingkeylinkagesandbringingindustrytogethertobuildcapacityhasinformedsustainableoutcomes,enhancingthestate’svisitoreconomy.

ThisyearwehaveseenrecordvisitationtosouthernTasmania,withoveronemillioninterstateandoverseasvisitors.DSThasreceivedcontinuedgrowthinmembershipandhasachievedhighlevelsofindustryengagementevidencedbyover850attendeesatDSTindustryeventsthroughouttheyear.

ItiswithmuchpleasurethatDSTpresentsits2017AnnualReport.WetrustthatitwillcommunicatethepassionandenergythatourorganisationbringstothetourismcommunityinSouthernTasmania.

1Destination Southern Tasmania | Annual Report 2016/2017

Cover

⊲TopleftCascadeBreweryPhotographyFlowMountainBike

WooblyBootVineyardPhotographySamuelShelley

HuonValleyMid-WinterFestPhotographyNatalieMendhamPhotography

⊲MiddleleftDarkMofo:DarkParkPhotographyAdamGibson

SailingontheRiverDerwentPhotographySamuelShelley

AustralianWoodenBoatFestivalPhotographySamuelShelley

⊲Bottomleft MACq01PhotographyAdamGibson

SheneEstate&DistilleryPhotographyRobBurnett

Mountainbiking,MtWellington/kunanyisummitPhotographyFlowMountainBike

AllimagessuppliedcourtesyofTourismTasmania

contents2 fromthechairman4 fromtheceo7 keyoutcomes9 lookingahead10 spotlightondestination

actionplans12 theboard14 financialsnapshots16 notestoandformingpart

ofthefinancialstatements18 auditor’sreport20 members

2 Annual Report 2016/2017 | Destination Southern Tasmania

Acrossotherseasons,significantincreasesinvisitornumbersisshiftingthedebatetohowwecontinuethisgrowthwhilemanagingperceivedovercrowdingincertainlocationsandmaintainingthequalityoftheTasmanianexperience.Asadestination,IbelieveTasmaniaisabletosupportmanymorevisitors,togrowitsvisitoreconomy,whilestillretainingthequalityofitsexperience.

Itisthequalityofthedebatethatisgoingtobeimportant;theconsiderationswemakeandtheinfrastructureimprovementsweimplementthatwilldetermineoursuccessinachievingthisgoal.

DSTwithsupportfromtheDepartmentofStateGrowth(DSG)iscoordinatingtheimplementationofDestinationActionPlans(DAPs)foreachidentifieddistrictintheregiontohelpdispersevisitors.Theseplansarebeingdevelopedbyeachcommunityandaimtomakeadifferencetothevisitorexperienceinthatareaandcreatebenefitsforthecommunity.

IacknowledgethefinancialsupportandpartnershipswehavewithTourismTasmaniainmarketingactivities,ourcouncilsacrossarangeofactivitiesandDSGinvisitorengagementandthesupplysideoftheindustry.

TheDSTBoardhasattractedagoodmixofskillsandadiverserepresentationofindustryandlocalgovernmentandIthankalldirectorsfortheirvaluedcontributionsoftimeandexpertise.

DirectorWillBarbourisnotseekingre-electionandIwishtorecordoursincerethankstohimforcontributinghiscontemporarytourismandmarketingskillstoourboarddeliberations.

IwouldliketoacknowledgeandthankourChiefExecutive,MelindaAndersonforhercontinuedenthusiasmandskillsinpositioningDSTfavourablywithalllevelsofgovernmentandwithourindustrypartners.MelindabringsconsiderableregionaltourismandorganisationmanagementexperienceandthiscomestotheforeinthepresentationoftheDSTAnnualSummit.Youcanbepeddlingawayandachievingoutinindividuallocalities,buttobringindustrytogetherinaneducationalandsocialenvironmentbuildsanamazingenthusiasm,andI

from the chairman

Tasmaniahasenjoyedunprecedentedgrowthinvisitornumbersandeconomiccontributionthisyear,particularlysouthernTasmania.Majoreventsduringthewinterperiodhaveattractedmorevisitorsandassistedthefinancialsustainabilityofbusinessesacrosstheregionduringthatperiod.

congratulateherandtheteamonTheSummit.IalsothankmembersoftheDSTteamfor

theircontributiontotheincreasedpresenceandassistancetoindustrythatDSTnowprovides.

AsanindustrywearewellcoordinatedundertheTourismIndustryCouncilofTasmaniawhichgivesallsectorsofthevisitorindustryanopportunitytodebatekeyaspects,todecideapositiononvariouspolicyissuesandpresentaunitedfronttogovernments.

IwouldliketothanktheStateGovernmentforitssupportoftheindustry,especiallyhavingthePremierasMinisterforTourism,andforitssupportoftheregionaltourismstructurethroughTourismTasmaniaandDSG.

ThechallengesfacingDSTinservingourindustryarechangingbutwiththesupportofourmembersandtheteamnowassembledatDST,theorganisationiswellplacedtoacceptthosechallenges.

VINCENT BARRONChairman


▲TheTasteofTasmaniaPhotographyMitchOsborne

⊳WhiskytastingPhotographySamuelShelley


Regional Dispersal

Ourmarketingeffortsarefocussedontheintrastateandon-groundvisitors,whilstsupportingTourismTasmania’sinterstateandinternationalactivitiesthroughtheprovisionofregionalcontent.OurjobistofacilitateinterestinthesouthernTasmanianregionandsupportoperatorstodrivevisitationtotheirownbusinesses.Todothis,wehavecontinuedtofocusoncreativedigitalmarketingchannelsandfacilitationofpartnershipstoleverageopportunitiesforindustry.SomeRegionalDispersalactivationsinclude:

Visitor MapInSeptember2016,welaunchedthe"ExploreTasmania'sSouth"map,designedtoshowcasethebrandstrengthsoftheregionandhighlighthowaccessibleourregion’sdiverseexperiencesare.Themapishandillustratedtoprovideaninterestingandattractivetoolforvisitorsthatwillcomplementotherinformationsources.

DigitalOurmarketingprogramfocussedheavilyondigitalmediaengagement,digitalcontentacquisitionandgeneration,aswellassocialmediachanneldevelopmentthroughourHobartandBeyondchannels.Wecontinuetodevelopuniquestoriestoboostsearchengineoptimisationacrossourwebsiteandgeneratesocialmediatraffic.WealsoworktoencourageambassadorsforourregionthroughthirdpartycontentviathecoordinationofInstameets.AnInstameetbringstogetherpeoplewithanInstagramprofileandfollowerstoenjoyandphotographexperiencesandattractions.Contentisuploaded,generallyviaahashtaguniquetotheevent,helpingtoexpandtheonlineprofiletheonlineprofileofthatexperience.

PartnershipsDSTworkshardtodeveloppartnershipsthatprovidecosteffectivemarketingopportunitiestoindustrythatmayotherwisebeinaccessible.

from the ceo

Nowinitsfifthyear,DSThascementeditspositionasanimportantstakeholderinTasmania’stourismindustry.OursmallteamofindustryprofessionalshasworkedhardtoprogressourthreeorganisationalpillarsofRegionalDispersal,IndustryDevelopmentandAdvocacy.Wehaveworkedwithinourresourcelimitationstoensurethesustainabilityoftheorganisationwhilstmaximisingoutput.

Partnershipsinclude:1. Tourism TasmaniaWeworkcloselywithTourismTasmaniatosupportitsconsumerandtradepromotionalactivities.Thisyear,thisincludedcoordinatinga$10,000prizeforthenationalDymockspromotionofthemovieLion;facilitatingprizesfortheTravelIndustryRoadShowtoMelbourne,SydneyandBrisbane,aswellassupportingfamiliarisationsfortheTassieSpecialistprogram.WealsocontinuedourregularindustrypresentationstoTourismTasmaniastafffromDSTmemberstokeepourStateTourismOrganisationinformedofdevelopmentswithinourregion.WearedelightedtoassistinthegenerationofcontentfortheirsocialmediaprogramthroughthecoordinationofseveralInstameetsduringtheyear.WealsoprovideadvicetosupportTourismTasmania’scampaigndevelopment.

2. Brooke Street PierWorkinginconjunctionwithBrookeStreetPier,DSTcontinueditscooperativeprogramtofeaturememberbrochuresbydisplayingthemthroughoutthishightrafficsite.WethankRedDeckerforitssupportinpartneringwithDSTtoensurethebrochureracksremainwellstockedduringhighpeakperiods.

3. Hobart AirportWeweredelightedtoworkcloselywithHobartAirport,featuringourHobartandBeyondMapatTasmania’smajorairlinegateway.Wecontinuetoexploreopportunitiestoencourageregionaldispersaloftravellers.

4. CruiseDSTpartneredwithTasports,CityofHobartandtheTasmanianTravelandInformationCentretoprovidepromotionofmemberbusinessesandindustrytopassengersarrivingon48cruiseshipsintoHobart.PosterdisplayswereprovidedintheMac02terminalandtouroperatorswereabletopurchaseparkingpermitsoutsideMac02from


whichtheycouldselltoursandexperiencesdirectlytocruisepassengers.WeworkedwithTourismTasmaniaandtheAustralianCruiseAssociationtosupportthefirstTassieCruiseExchangethisyearwhichconnectedoperatorswithkeycruisetrade.

5. Regional EventsDSTworkscloselywithEventsTasmaniaandotherindustrystakeholderstoprovideinformationaboutsouthernTasmaniatoencourageeventattendeestoexploretheregion.Forexample,weworkedwithBrightonCounciltodistributecollateralatthePontvilleRVRallyandprovidedmaterialtopromoteattendanceattheevent.

6. Southern CrossDSTmaintainsacorporatepartnershipwithSouthernCrossAustereowhichhasenabledustofacilitateseasonalcooperativetelevisionandradiocampaignsforindustry.

7. MonaWeareproudtoworkwithMonatoprovideopportunitiesforindustrytopartnerwithoneofTasmania’smajorattractions.Thisincludedthe12monthMonaIndustryCampaign,providingoperatorstheopportunitytolisttheirbusinessontheMonawebsite;andPainttheTownRed,aDST-ledinitiativeencouragingindustrytoincorporateredlightingandaddvibrancytoHobart’sDarkMofowinterevent.

8. AFL FootballDSTworkedinpartnershipwithNorthMelbourneFootballClubtoexploreopportunitiestomaximiseAFLtourismbenefitsinHobart.ThisincludedcommunicationstoNorthMelbourneFootballClub’s40,000members,whereDSTmembersshowcasedvalue-addofferingstoencourageregionaldispersalaroundgames.

9. Local Tourism Associations and Networks DSTcontinuedtoworkwiththelocaltourismassociations(LTA)andnetworkstobuildindustrycapacityandensuretourismbenefitsflowedontolocalcommunities.Forexample,thisyearDSTmanagedtheHeritageHighwayannualsocialmediaprogram.

10. Local GovernmentDSTisproudtoworkincollaborationwithits11Councilpartners,providingmarketingadvice

andassistancewhereappropriate.Thisyear,weprojectmanagedmarketingactivitiesforHuonValleyCouncilandKingboroughCouncilunderthecooperativeSouthernTroveprogram.

11. TasTAFEDSThasdevelopedastrongpartnershipwithTasTAFEDrysdale,welcomingstudentstoparticipateinDSTeventsthroughouttheyear.Thishasallowedstudentshands-onexperienceineventhostingalongsidetraining,networkingandeducationalbenefits.

Industry Development and Capacity Building

RecognisingtheincreasingrolethatRTOshaveinbuildingindustrycapacityandthegrowingnumberofindustryeducationanddevelopmentprogramsthatDSTcoordinates,wecreatedaspecificindustrydevelopmentcoordinationroleinJuly,ablyfilledbyNatalieHayes.IndustryDevelopmentandCapacityBuildingactivationsincluded;

1. Membership Asanindustrymembershiporganisation,DSTisfocussedondevelopingarelevantandhighvaluemembershippropositionforindustry.Membershipcontinuestogrowandcurrentlysitsatitshighestlevel.During2016-17,wewelcomedmanynewanddevelopingbusinessestothemembership.

2. Connections WecontinuetocommunicateandinformmembersthroughourHighlandstoHarboursnewsletterandregularemailupdates.WehavealsodevelopedengagementinaclosedFacebookpageforoperatorswherememberscanshareevents,updatesandnewswiththeirindustrycolleagues.

3. Education WeprovidedopportunitiestogaincontemporaryindustryintelligencewiththesecondDSTTourismSummiton9August,2016.Theprogramforthisfulldayindustryeventwasdesignedtoprovidepracticalandrelevantinformationthatourmembersandindustrycouldapplydirectlytotheirbusinesses.

ThesummitiscomplementedbytheTipsandTipplesmembernetworkinganddevelopmentprogramwhichrunsinHobartfromMarchtoNovember.TipsandTipplesisaseriesoffreeeventsthatbringsindustrytogethereachmonth


tonetwork,whilstalsofeaturingpresentersontopicalthemesrelevanttomembers.Thisyear,wealsotooktheTipsandTipplesconcepttotheregions,andrananumberoftheseeventsoutsideofgreaterHobart.

Inaddition,DSTpartneredwiththeDigitalReadyProgram(DepartmentofStateGrowth)todeliveraseriesoffivedigitalworkshopsthroughoutsouthernTasmania.

Thisyearweintroducedanindustryinformationtoolkitformembers,providedviawww.southerntasmania.com.au.ThisprovidesanA-Zofusefulinformationtosupportthoseworkinginthetourismindustry.

4. Industry Excellence WeweredelightedtodelivertheSouthernStarsofTourismagainthisyeartobringthesouthernTasmaniantourismstakeholderstogethertocelebrateourindustry.HeldattheTasmanianMuseumandArtGalleryinApril2017,theeventawardedfiveSouthernstars,comprisingofthreebusinessandtwoindividualawards.TheStarsrecognisedinnovation,brandexcellence,newbusiness,communitycontributionandyoungachievement.TheeventwillcontinuetobeanannualcelebrationofthesouthernTasmaniantourismindustry.

5. Research DSTworkedwiththethreeotherRTOsandtheDepartmentofStateGrowthtoprojectmanageresearchtoinformthedevelopmentoftheTasmanianVisitorEngagementStrategy,releasedthisyear.TheStrategyisdesignedtoenhancetheon-groundvisitorexperiencewithinTasmania.

DSThasalsoprovidedfinancialsupportalongsideotherRTOstotheTourismTracerprojectmanagedbyUniversityofTasmania.ThisprojectisimportantinprovidinganunderstandingoftravelpatternsofthetouringmarkettoTasmania.

6. Destination Action Plans WiththesupportoftheDepartmentofStateGrowth,DSThascoordinatedDestinationActionPlansforGreaterHobart,BrunyIsland,Tasman,CoalRiverValley,DerwentValley,CentralHighlands,andinconjunctionwithTourismNorthernTasmania,theHeritageHighway.WorkhasalsocommencedonDestinationActionPlansfortheFarSouthandHuonValley,bothduetobecompletedinSeptember,2017.ThesePlansprovidetheopportunityforlocalvisitoreconomyprioritiestobeidentifiedandworkedtowards.Weactivelyworkontheleadershipgroupsforeachplanwithlocalgovernmentandvisitoreconomystakeholders.

MELINDA ANDERSONChiefExecutiveOfficer

7. RepresentationParticipationonindustryandstakeholdercommitteesandworkinggroupsisanotherwayDSTcontributestoindustrydevelopment.Thisyear,groupsincludedtheHobartAirportCommunityStakeholderForum,DerwentValleyEconomicGrowthSpecialCommittee,TasteofTasmaniaAdvisoryGroup,CityofGlenorchyCouncilWilkinsonsPointWorkingGroup,CityofHobartEventsAssessmentPanels,RegionalJobsandInvestmentFundLocalPlanningGroupandTasmanianRoyalBotanicalGardensBicentennialGroup.

Regional Advocacy

Ourcommitmenttoindustryadvocacyisongoing.TheDestinationActionPlanshaveassistedinidentifyinglocalissuesandduringthepastfinancialyearDSTprovidedlettersofsupportforgrantapplicationsandassistedwithsubmissionsforfundingprogramsincludingTourismDemandDriverInfrastructure,RegionalInnovationandInvestmentFundandEventsTasmaniafunding.

DSThasalsobeenavoiceforanumberofindustryissues,includinginfrastructureprioritiesthroughoutthesouthernregion.

DSThasoperatedwithfourfulltimeequivalentstaffformostof2016/2017.Ithasachievedasignificantprogramofactivitieswithlimitedresources,testamenttothehardworkofitsteamNatalieHayes,AnneMenegatandKateMcCarthy,ablysupportedbyitsBoard,ledbyChairmanVinBarron.

Wethankourmembersfortheircontinuedsupport.Weareproudtorepresentourmembershipbaseandareexcitedabouttheupcomingyear.Wehaveacleardirection,ensuringwedeliveronourgoalstodriveregionaldispersalandbuildindustrycapacitytomaximisetourismbenefitstolocalcommunities.


key outcomes

SouthernTasmaniareceivedoveronemillioninterstateandinternationalvisitorsyearendingMarch2016/2017(up5%comparedwith15/16),withstronggrowthfromdomesticholidayvisitorsandtraditionalinternationalmarketsincludingUKandUSAandemergingAsianmarkets.

Nearly80%ofallvisitorstoTasmaniavisitsouthernTasmania.Thesouthernregionalsoreceived2.5millionintrastateovernightanddaytripvisitorsyearendingMarch2016/2017.Ourgoalsaretobuildcapacityofindustrytorespondtovisitordemand,deliverqualityexperiencesandtoensurethebenefitsofthevisitoreconomyflowthroughouttheregion.Ourkeyactivitiestoachievethisincluded:astrongindustrymembershipbase,digitalmarketing,partnerships,industryeducationandregionaladvocacy.

MembershipDSTistrulyanindustryledorganisation,with211membersfromacrosssouthernTasmania(up9%from2015/2016).Weweredelightedtowelcome47newmembersthisyearaswecontinuetogrowandevolvetomeetindustryneeds.

Digital Marketing Ourpublicfacingbrand,HobartandBeyond,hasbecomeanestablisheddigitalreferencepointforinformationaboutsouthernTasmania,withthewebsitereceivingover290,000pageviews(up45%)fromover101,000users(up38%)in2016/2017comparedtothepreviousyear.ThewebsiteisalsofeaturinghighlyinkeysearchtermsonGoogle.

SignificantworkhasbeenundertakentostreamlinetheHobartandBeyondwebsitebringinginmembershipdatafromtheAustralianTourismDataWarehouseandoptimisingspeedandusabilityofthesite.

DSThasbeendedicatedtocontentgenerationandleveragingsocialmediathisyear,withourInstagramaccounttopping25,154Instagramfollowers(up53%on2016)andFacebook17,904Facebookfans(up47%sinceJune2016).Moreimportantly,communityengagementwithoursocialmediaisimpressive,withourFacebookpagegenerallyreachingmorethan210,000peopleeachmonth.Instagramisperformingwell,generatingover160,000impressionseachmonthaswell.

IntermsofcontentgenerationbyDST,wehadexcellentinteractionwithourSouthernExposure

blog,whichsawover47,000pageviewsandourarticlesandblogswereseenbyinexcessofonemillionpeopleonFacebook.

FourInstameetswereheldduringtheyeartoenhancethirdpartycontentgenerationtooursocialmediachannels.TheseincludedaTassieStyle(inlinewithTourismTasmania’smarketingcampaign)meetintheSouthernTroveandHeritageHighwayregionsandameetatDarkMofo.EachwereheldinpartnershipwithTourismTasmaniaandtherespectivelocaltourismorganisations,industrynetworksandlocalgovernmentauthorities.WealsoworkedwithCricketTasmaniatocoordinateanInstameetfor100DaystotheTestatBlundstoneArena.

■ Greater Hobart■ Heritage Highway■ Huon Valley/Kingborough■ Tasman Peninsula■ Derwent Valley and

Central Highlands

23%

13%

3%

10%55%

Central Highlands

Derwent Valley

HuonValley

Kingborough Tasman

Sorell

Brighton

ClarenceHobart

Glenorchy

Southern Midlands

DST Member Distribution


PartnershipsPartnershipsarekeytoleveragingDST’sandtheindustry’slimitedresources.Thisyearwedevelopedpromotionalprogramsthatenabledoperatorstoparticipateatvaryinglevels:•71advertisersparticipatedintheadvertisingprogramatBrookeStreetPierwithbrochuresdisplayedacrossfiveadvertisingscreens

•90businessesparticipatedinPainttheTownRed,lightinguptheirbusinessredtosupportDarkMofoandparticipateinDST’ssocialmediaprogram

•12operatorsparticipatedinathree-monthprogramofcooperativeadvertisingacrossradioandtelevisionfeaturingHobartandBeyondbrandedtelevisioncommercials

•43participantssignedupfor2016/2017Monaindustrycampaign,up22%frompreviousyear

•10operatorssignedupfortheindependenttouroperatorcruiseprogramoperatingfromHunterStreet,outsidethecruiseterminal.Another11operatorstookupposterdisplayadvertisingintheterminal,facilitatedbyDST.

Visitor MapTheinauguraleditionofour''ExploreTasmania'sSouth''mapwaswellreceivedbyvisitorswithaprintrunof150,000distributedthroughouttheStateduring2016/2017viamajorgateways,SpiritofTasmania,VisitorInformationCentresandindustryoperators.LargerbillboardversionsofthemapfeaturedattheHobartAirport,TasmanianTravelandInformationCentreandMac02CruiseTerminal.ThemapdesignreceivedtwoDiemenawardsin2016.

Industry EducationAkeyachievementthisyearwastobuildourindustryeducationprogram,withstrongattendancesatourindustryeventstestamenttooursuccess.WecoordinatedthesecondDestinationSouthernTasmaniaTourismSummitinAugust2016atBlundstoneArena,attractingover170industryparticipants(up15%frompreviousyear).Over94%ofattendeessaidtheywereverysatisfiedorsatisfiedwiththeSummitand91%intendedtoattendfuturesummits.

WealsosupportedTourismTasmaniaandtheAustralianCruiseAssociationTassieCruiseExchangeevent,with16southernTasmaniantourismoperatorsparticipatinginbusiness-to-businessappointmentswithcruiseindustrytrade.DSTcoordinateditsannualoperatorforumonthecruisesectorinconjunctionwiththeTasmanianTravelandInformationCentre.Therewereover75attendeesattheevent.

WeweredelightedtoworkwiththeDepartmentofStateGrowthtohostfiveregionalworkshops

aspartoftheDigitalReadyprogram.ThesewereconductedinDerwentValley,Tasman,Channel,HuonValleyandHobartwith125attendeesacrosstheworkshops.

Industry Excellence and NetworkingThesecondSouthernStarsofTourismattractedover170peopletocelebratethesouthernTasmaniantourismindustryandrecogniseoutstandingachievements.Fiftynominationswerereceivedacrossthefivecategories.

OurTipsandTipplesinitiative,aregularseriesoffreemembernetworkingevents,continuedtoencouragememberstolearnfromeachotherontopicalthemes.DSTheldeighteventsthisyear,attractingnearly500attendees.TopicsincludedHobartdevelopment,Uber,TassieStyle,operatorvisitstoChina,Chinaresearch,SouthernStars,TourismTasmaniaWinterCampaign,WinterEvents,TasmanianWhiskyWeek.

DST’sAGMinSeptemberattracted90attendeesandincludedanetworkingeventwithapresentationontheThreeCapesTrackdevelopment.

AdvocacyAdvocacyforregionalissuesisanongoing,long-termstrategy.

DSThasastrongpublicrelationsprogramdesignedtoraisecommunityawarenessofDST’sactivitiesofthevalueoftourismtoTasmania.Mediacommentaryduring2016/2017hasincorporatedthefollowingtopics:•Cruiseseason•DSTSummit•Industryleadership•Visitationstatistics•DestinationActionPlans•HobartandBeyondMap•Tourisminvestment•Experiencedevelopment•VisitorEngagementStrategy•LunaNewYear•SouthernStarsofTourism•PainttheTownRedcampaign


looking ahead

Aswelookforwardto2017/2018theDSTteamofstaffandBoardofDirectorsarecommittedtoourdriversofregionaldispersal,industrydevelopmentandregionaladvocacywhilstmaintainingthesustainabilityofDST.

Wedohavelimitedfinancialandhumanresourcesandmustworkstrategicallytobeabletomaximiseourimpactforindustry.

MarketingWewillcontinuetofocusourmarketingeffortsontheintrastatemarketandon-groundvisitors.Whilstmuchofourattentionwillcentreoncreativedigitalmarketingchannels,wewillconcentrateonensuringmaximumdispersalofthe''ExploreTasmania'sSouth''maptosupportawarenessofourregionalexperiencesandbrandstrengths.Businessandleisureeventsarealsoidentifiedinourmarketingplanasopportunitiestomaximiseregionaldispersal.

Building Industry CapacityWiththesupportofDepartmentofStateGrowth,DestinationActionPlans(DAPs)willcontinuetobeakeypriorityforDSTasweworkwithlocalcommunitiestoimplementtheplansandaddresskeyprioritiestoimprovethevisitorexperience.

AcommonthreadthroughDAPsacrossthestateisthefacilitationofindustryleadership.WewilllookatopportunitiestoleverageexistingleadershipprogramsandresearchthedevelopmentofatailoredprogramthroughDST.

WewillworkcloselywithStateGovernmentandotherRTOstoimplementtheTasmanianVisitorEngagementStrategytoassistinprovidingaseamlessandcoordinatedvisitorexperiencethroughoutthestate.KeyprioritiesincludetheidentificationanddevelopmentofTasmanianjourneysandenhancedwayfindingandsignage,includinguseofdigitaltechnology.

WearealsoexcitedtodeliverthefourthannualDSTTourismSummitandthirdSouthernStarsofTourismasthesebecomesignatureindustryeventsforsouthernTasmania.

Membership and PartnershipsWeaimtoenhanceandstrengthentherelationshipwithour11localgovernmentpartnersandindustrystakeholders.Wewillcontinuetobuildandstrengthenourmembershipbase.ItisvitalthatDSTcontinuestoberepresentativeofourindustryandresponsivetoitsneeds.Thisdrivesouradvocacyagenda.

Ourannualmembershipsurveyisanimportanttooltogatherfeedbacktoensureourmembershippropositionisrelevantandprovidesvalueformoney.

With thanksDSTisasmallteamandisgratefulforthesupportitreceivesfromitsBoardmembers:VinBarron(Chair),StuartLennox(DeputyChair),TomWootton,WillBarbour,ToniKibbey,DavidGunton,TimParsons,TimShort,Cr.MartynEvans,KenStronachandDanAitken.

WewouldalsoliketothankourindustryrepresentativesonourMarketingandMembershipandIndustryDevelopmentCommittees:KylieScolyier,ToryRoss,JenFry,TonyQuarmby,MareeDavis,BillAveryandMyfKernke.

Thankyoualsotoourcorporatepartners:Qantas,SouthernCrossAustereoandTheMercury.


ThepurposeoftheDAPsistoidentifypriorityactionsthatcanmakeadifferenceandachievetheaspirationsofkeyvisitordestinations.

DAPSarecommunityandindustrydrivenplansthatidentifyachievableprioritiesandactions.ThePlansarebasedontheprinciplesthatvisitorsareattractedtodestinationsandexperiencesratherthanregions:thatthevisitorexperienceofthedestinationisacriticalsuccessfactorandthatlocalcommunitiesknowtheirdestinationbest.ThePlansseektoidentifythechallengesandopportunitiesfacingtheregionandtoestablishachievableaffordableprioritiesthatifdelivered,wouldincreasethedestination’scompetitiveness.

In2016-17,DSTfacilitatedthedevelopmentofDAPsinthefollowingregions:•DerwentValley•CentralHighlands•CoalRiverValley•HeritageHighway(inconjunctionwithTourismNorthernTasmania)DAPsforGreaterHobart,BrunyIslandand

Tasmanhadbeencompletedthepreviousfinancialyear;andplansfortheFarSouthandHuonValleyhavecommencedandaredueforcompletioninSeptember2017.

EachDAPoutlinesprioritiesandactionsasaguideforstakeholderstocollaborativelyandcooperativelyimplementthePlan.OncetheDAPhasbeencompletedforaregion,anImplementationLeadershipGroup(ILG)isestablishedtofacilitateaction.AkeyconsiderationforthegroupistheavailabilityandsecuringofresourcestoprogresstheimplementationofthePlaninatimelymanner.DSThasundertakentosupporteachILGforaminimumof12monthsaftercompletionoftheDAP,tofacilitateregularmeetingsandreporting.

spotlight on destination action plans

AspartoftheimplementationoftheTasmanianVisitorEconomyStrategy2015-2020andwiththesupportoftheDepartmentofStateGrowth,DSThasdevelopedsevenDestinationActionPlans(DAPs)throughoutsouthernTasmania,withtwomoreplansduetobecompletedlaterin2017.

DAP projects snapshot

Bruny Island InfrastructureAkeypriorityfortheBrunyIslandDAPwasimprovedvisitorinfrastructuretoenhancethevisitorexperience.A$150,000infrastructurefundhasbeenestablishedwithsupportfromPennicottWildernessJourneys,KingboroughCouncilandStateGovernmentforprojectsthatareimportanttothevisitorexperiencebutnotcurrentlyfunded.TwoprojectsunderwayincludetrackmaintenancetoGrassPointontheFlutedCapeWalkingTrack;andinterpretationsignageontheDennesPointHeritageTrail.

Beacon Technology/Augmented Reality PilotTheDAPprocesshasseenanumberofregionsidentifytheneedandopportunitytousecontemporaryinterpretationtoolstobringtolifetherichstoriesoftheregion.ThishasresultedinacollaborationbetweenClarence,Brighton,SouthernMidlandsandDerwentValleyCouncilsonaninterpretationprojectwhichusesbeacontechnologyandaugmentedrealitytotellthestoriesoftheregionandengagevisitorsthroughtheirdigitaldevices.Thisprojectwillseethiscuttingedgetechnologyutilisedinanewcontext,andifsuccessful,couldbeappliedacrossTasmania.

Derwent Valley Tasmania Social Media ProgramTheDerwentValleyDAPidentifiedtheneedtodevelopastrongcentralvoicetofacilitatethemessagesofthedestination.DerwentValleyindustrystakeholdersestablishedasocialmediacooperative,calledDerwentValleyTasmania.Predominantlyindustry-fundedwithsupportfromDerwentValleyCouncil,thisgrouphasdevelopedacoordinateddigitalmediastrategywhichhasseenthedevelopmentofanewwebsiteandaprofessionallycuratedsocialmediastrategytopromotetheregionandtheexperiencesitoffers.


⊲Jackson'sEmporiumPhotographyNickOsborne

TheAgrarianKitchenCookingSchool&Farm-RodneyDunnPhotographyRobBurnett

▼RussellFallsPhotographyTourismTasmania


Vincent Barron ChairmanVinBarronwasChiefExecutiveoftheTasmanianConventionBureaufrom1993until2008.HewaspreviouslyExecutiveDirectoroftheHobartChamberofCommerceandStateDirectoroftheTasmanianChamberofCommerceforeightyears.

InMay2011,hebecametheconvenor/chairmanofvariousindustrygroupsworkingtowardstheestablishmentofanewregionaltourismorganisationforSouthernTasmania.

HewasafoundingDirectoroftheTourismIndustryCouncilofTasmaniaandcurrentlyrepresentsDSTontheTICTBoard.VinwasaDirectorofCricketTasmaniawithcommitteeresponsibilitieswhichincludemarketing,promotingmajorevents,BlundstoneArenavenueoperationsandtheTasmanianCricketMuseum.HewasrecentlyinductedintotheAssociationofAustralianconventionBureau(AACB)HallofFame,recognisinghis15yearsontheAACBBoard,includingthreeyearsasNationalPresident.

Stuart LennoxDeputy ChairmanStuartisanexperientialeducatorwhohasspentyearsencouragingtheoldandyoungaliketoenjoyTasmania’soutdoors.Helovedworkingasateacher,thenwithSportandRecreationTasmaniabeforespendingmanyexcitingyearsasanature-basedtourismconsultantandmarketingmanagerwithTourismTasmania.HerecentlyresignedfromtheParksandWildlifeServiceasDirectorVisitorServices.StuartspenttenyearsworkingonthedevelopmentoftheThreeCapesTrackasakeyregionaltourismproject.HehaspreviouslybeenactivelyinvolvedwiththeCradleCoastTourismExecutiveandasaboardmemberofEcotourismAustralia.HeconvenedAustralia’sfirstwildlifetourismconference.Whenheisveryluckyhegetstoridehislongboardathishomebreak,MaysPoint.Whenthe

seasarequietherides,walks,divesandclimbsanywherethemoodtakeshim.StuartisapassionateandproudTasmanian.

Will BarbourElected DirectorWillBarbouristheSalesandMarketingManager,TradeandDigitalatRACTDestinations.Will’spreviousrolesincludeworkingintourismmarketingforaDestinationMarketingOrganisationintheBritishColumbianRockiesaswellasmarketingwithTasmanianAirAdventuresandWebpireMarketing.Will’sexperienceincludesinvolvementinpromotions,eventmanagement,mediarelationsandindustryadvocacy,digitalmarketingandsales.

HoldingadoubledegreeinMarketingandInternationalBusinessandGeographyandEnvironmentalStudies(Hons),WillispassionateaboutTasmania’stourismindustryandexcitedtocontributetothegrowthofDestinationSouthernTasmania.

Daniel AitkenElected DirectorDanielAitkenistheMarketingManagerfortheMuseumofOldandNewArt.

Daniel’sroleacrosstheMonaorganisationextendsfromtheMuseumtoMoorillaWinery,andacrossMonaFomaandDarkMofofestivals.Hisexperienceandskillscentrearoundstrategicplanning,creativebusinesssolutions,branddevelopmentandresearch/data-drivenmarketing.

AsaTasmanian-bornmarketer,DanielispassionateabouttheTasmaniantourismindustryandbringingmorepeopletoexperiencewhatourstateoffers.ThroughhistimewithMona,datingbacktobeforeit’sopening,hehasseentheshapeoftheTourismindustrychangedramaticallyfromwithinTasmania’slargestdrawcardandispassionateabouthelpingtobuildtheindustrybyworkingtogetherwithothertourismandbusinessoperatorsandleveragingfromeachother’sexperienceandskills.

Martyn EvansNominee of Southern Tasmanian CouncilsMartynEvanswillattainapersonalmilestonein2017–adecadeofservicetotheDerwentValleyasMayor.

AsMayorofDerwentValley,Martynhasbeeninstrumentalinseekingnewwaystopromotetheregion,particularlyinthevaluableTourismmarketplace.ThisincludestheupcomingBeacon/AugmentedRealityProject,whichwillbringelementsofaugmentedrealitytotownsacrossfourCouncilareastobringtolifestoriesfromtheregion.

Lobbyingforgreatersupportfortheparksandwildernessareaswhichaboundinthemunicipality,Martynhasalsoadvocatedforawell-supportedculturallifefortheValley.ThiswasbroughttorealitywiththestagingoftheDarkMOFOeventatWillowCourtin2016.

Inrecenttimes,MartynhaspresidedoverthedevelopmentoftheMaydenaBikePark,whichisexpectedtobelaunchedin2018.

RecentlyhostinganoverseasdelegationvisitinggroupfromChina,MayorEvanshopestoendhistenureasMayorin2018bycontinuingthepathtowardsaformalFriendshipCityrelationshipwithGuan‘AnProvince.ThepotentialforfuturelinkswithChinaprovidesanopportunityforanewimaginingfortheDerwentValley.

David GuntonElected DirectorDavehasalwayshadhospitalityinhisblood,carryinghisfirstrestaurantplateat14yearsoldatQuigley’sinLaunceston.In1993,heworkedfortheSheratonCorporationafterleavingschoolbutitwasnotlongbeforeheownedhisownbusiness.Heranhisfirsthotelaslicenseeattheageof20andpurchasedhisfirsthotelin1999.

Dave’spassionforthetourismsectorsawhimmovetoBrunyIslandin2005wherehedevelopedtheaward-winningExplorersCottages.HepurchasedHotelBrunyin2011,withtherestaurantexpandingtoathrivinghubforvisitors

the board


andlocalcommunitymembers.DavehasmostrecentlydevelopedBrunyIslandCider,thefirstandonlycommercialcidertoshowcaseBrunyIslandapples.HisBrunyIslandCaféopenedinlateJulyandheissoontolaunchBrunyIslandLodge.

Toni KibbeyElected DirectorToniisamarketingprofessionalwith20years’experienceinAustraliaandoverseas.ThelasteightyearshavebeeninthetourismindustrywithTourismTasmania,HobartAirportandnowasHeadofMarketingwithLarkDistillery.Shehasastrongbackgroundinthedevelopmentanddeliveryofnewbrandsandishighlyskilledindevelopingcommunicationandmarketingstrategies.

ToniispassionateaboutTasmaniaandthegrowthoftourismanddevelopmentandhopestocontributetothatgrowthbyhelpingdriveDestinationSouthernTasmania.

Tim ParsonsBoard Appointed DirectorTimParsonsisasixthgenerationTasmanianfarmerandownerofCurringaFarm–abeautiful750acresheepandcroppingfarmatHamiltoninTasmania’sDerwentValley.

InrecentyearsTimandhiswifeJanehavebecomesignificantplayersintheTasmaniantourismindustry,offeringhostedaccommodationandfarmtourswhichareextremelypopularwithvisitorsfromSouthEastAsia,partlyasaresultofTim’sextensivetravelstoAsiaoverthepasteightyears.In2016,Curringahasaddedfivenewluxurycottagesand2017anewvisitorsreceptioncentrewascompletedtocopewiththegrowingdemand.

TimispassionateabouttourisminTasmaniaandhis20yearsofexperienceintheindustryenableshimtocontributetoissuesatstateandregionallevelstoprovideoutcomesforlocalcommunities.

Tim ShortNominee of Southern Tasmanian CouncilsTimistheGroupManagerExecutiveandEconomicDevelopmentwiththeCityofHobart.HehasbeenwiththeCityofHobartfor16years,buildingupauniqueunderstandingofhowtheCityoperates.HehasresponsibilityfortheareasofEconomicDevelopment,CityStrategyandPerformance,InternationalRelationsandtheOfficeoftheLordMayor.TimstartedhisprofessionalcareeraslawyerinHobartbeforemovingtotheWestCoastofTasmaniatoworkforacommunityorganisationfocussedonsmallbusinessstart-upandeconomicdevelopment.ItwasherethatTimfirstdevelopedanunderstandingofTourismanditsimportancetocommunitiesandtheStateasawhole.DuringhistimeatCouncil,TimoversawthetransitionoftheTasmanianTravelandInformationCentreintoCouncil’soperationandcontinuestohaveanactiveroleintheCity’sTourismstrategies.

TimisaformerdirectoroftheAustralianCruiseAssociation,aswellasDirectorandpastPresidentoftheRotaryClubofHobart.

Ken StronachBoard Appointed DirectorKenbringsawealthofexperiencetotheDSTboard,havingbeeninthetourismindustryformorethan35years.Kenhasastronghistoryinhotelmanagementhavingowned,developedoperatedandmanagedahugevarietyofhotelsbothinTasmaniaandmainlandAustralia.KenmaintainsprivateinterestsinhotelsaroundTasmania.KeniscurrentlytheownerofTahuneAdventures.

Tom WoottonElected DirectorTomisaTasmanian-bornmarketingprofessional,havingworkedacrossvariousfacetsofTasmania’stourismindustry.Heisqualifiedlawyer,butoptedfora‘lessboring’careerinmarketingandhassinceworkedinLondonandMelbournewithsomeofthebiggestbrandsintheworld.Tomreturnedtohishomestatein2014,intentonmarketingaproducthefeelsmostpassionatelyabout:Tasmania.HehasworkedwitharangeoftourismbusinessesincludingPumphousePoint,TourismIndustryCouncilTasmaniaandRACTDestinations,butisnowtheSalesandMarketingManagerforFederalGroup’stourismportfolio.


Directors’ declarationInaccordancewitharesolutionofthedirectorsofDestinationSouthernTasmaniaLimited,thedirectorshavedeterminedthatthecompanyisnotareportingentityandthatthisspecialpurposefinancialreportshouldbepreparedinaccordancewiththeaccountingpoliciesdescribedinNote1tothefinancialstatements.

Thefinancialstatementsandnotes,assetoutinthisreport:

(a)complywithAccountingStandardsandtheCorporations Act 2001;and

(b)giveatrueandfairviewofthecompany’sfinancialpositionasat30June2017andofitsperformancefortheyearendedonthatdateinaccordancewiththeaccountingpoliciesdescribedinNote1tothefinancialstatements.

Inthedirectors’opiniontherearereasonablegroundstobelievethatthecompanywillbeabletopayitsdebtsasandwhentheybecomedueandpayable.

ThisdeclarationismadeinaccordancewitharesolutionoftheBoardofDirectors.


Directors’ reportThedirectorspresenttheirreportonthecompanyforthefinancialyearended30June2017.

Thenamesofthedirectorsinofficeatthedateofthisreportare:Vincent Barron Stuart LennoxKenneth StronachWilliam BarbourDaniel AitkenMartyn EvansDavid GuntonToni KibbeyTim ParsonsTim ShortTom Wootton

Theprofit/(loss)ofthecompanyDestinationSouthernTasmaniaLimitedforthefinancialyearamountedto$14,862.

Thecompany’soperationsarenotregulatedbyanysignificantenvironmentalregulationunderalawoftheCommonwealthorofaStateorTerritory.

Thecompanyisanon-profitorganisationandsincetheendofthepreviousfinancialyear,noDirectorsofthecompanyhavereceivedorbecomeentitledtoreceiveadividend.

Insurancepremiumshavebeenpaid,duringorsincetheendofthefinancialyear,forprofessionalandmanagementliabilityforwhois,orhasbeen,anofficerandmanagerofthecompany.

Noindemnitieshavebeengivenorinsurancepremiumspaid,duringorsincetheendofthefinancialyear,foranypersonwhois,orhasbeen,anauditorofthecompany.

SignedinaccordancewitharesolutionoftheBoardofDirectors,


financial snapshots


Statement of financial performance

Classification of expenses by nature

Note 2017 $

2016 $

Revenuesfromordinaryactivities 2 910,160 651,652

Employeebenefitsexpense -372,165 -296,748

Depreciationandamortisationexpenses -7,137 -8,050

Otherexpensesfromordinaryactivities -515,996 -337,146

Profit/(loss)fromordinaryactivitiesbeforeincometaxexpense

14,862 9,708

Incometaxexpenserelatingtoordinaryactivities 1(a) 0 0

Profit/(loss) from ordinary activities after income tax expense

14,862 9,708

Newincrease(decrease)inreserves 0 0

Total changes in equity 14,862 9,708

Statement of financial position

Note 2017 $

2016 $

Current Assets

Cash 3 790,163 296,767

PrePayments 0 3,768

Receivables 4 963 0

Total Current Assets 791,125 300,535

Non Current Assets

ComputerEquipment 5 3,588 2,688

MotorVehicle 5 5,710 9,735

OfficeEquipment 5 545 682

BorrowingExpenses 127 280

Total Non Current Assets 9,971 13,385

TOTAL ASSETS 801,096 313,921

Current Liabilities

Accountspayable 6 266,847 114,305

PrepaidSubscriptions/RevenueinAdvance 431,444 114,165

ProvisionforAnnualLeave 1(c) 19,834 11,167

AssetPurchase 6,212 6,808

Total Current Liabilities 724,336 246,445

Non Current Liabilities

AssetPurchase 0 5,578

TotalNonCurrentLiabilities 0 5,578

TOTAL LIABILITIES 724,336 252,023

NET ASSETS 76,760 61,898

EQUITY 7

IssuedCapital 0 0

Retainedprofits 61,898 52,190

CurrentProfit/(Loss) 14,862 9,708

TOTAL EQUITY 76,760 61,898

Statement of cash flows

2017 $

2016 $

Cash flow from operating activities

Receiptsfromcustomers 1,239,422 875,483

Paymentstosuppliersandemployees -735,191 -685,643

Net cash provided by (used in) operating activities 504,231 189,840

Cash flow from investing activities

PaymentforPlant&Equipment -3,875 -7,706

Net cash provided by (used in) investing activities -3,875 -7,706

Cash flow from financing activities

Repaymentofborrowings -6,960 -6,338

Net cash provided by (used in) financing activities -6,960 -6,338

Netincrease(decrease)incashheld 493,396 175,796

Cashatbeginningofyear 296,767 120,971

Cash at end of year 790,163 296,767


notes to and forming part of the financial statements

Note 1: Statement of significant accounting policiesThefinancialreportisageneralpurposefinancialreportthathasbeenpreparedinaccordancewithAccountingStandardsandothermandatoryprofessionalreportingrequirementsandtheCorporations Act 2001.Thefinancialreporthasbeenpreparedonanaccrualsbasisandisbasedonhistoricalcostsanddoesnottakeintoaccountchangingmoneyvaluesor,exceptwherestated,currentvaluationsofnon-currentassets.

Costisbasedonthefairvaluesoftheconsiderationgiveninexchangeforassets.Theaccountingpolicieshavebeenconsistentlyapplied,unlessotherwisestated.

Thefollowingisasummaryofthematerialaccountingpoliciesadoptedbythecompanyinthepreparationofthefinancialreport.

Income TaxThecompanyisexemptfromincometaxundersection50-40oftheIncome Tax Assessment Act 1997inthattheassociationisnotcarriedonforthepurposesofprofitorgaintotheindividualmembersthereofandwasestablishedforthepurposeofpromotingthedevelopmentofTourism.

Property, Plant and EquipmentProperty,plantandequipmentarebroughttoaccountatcostoratindependentordirectors’valuation,lesswhereapplicable,anyaccumulateddepreciationoramortisation.Thecarryingamountofproperty,plantandequipmentisreviewedannuallybydirectorstoensureitisnotinexcessoftherecoverableamountfromthoseassets.Therecoverableamountisassessedonthebasisoftheexpectednetcashflowswhichwillbereceivedfromtheassetsemploymentandsubsequentdisposal.Theexpectednetcashflowshavenotbeendiscountedtopresentvaluesindeterminingrecoverableamounts.Thedepreciableamountofallfixedassetsincludingbuildingsandcapitalisedleasedassets,butexcludingfreeholdland,aredepreciatedonadiminishingvaluebasisovertheirestimatedusefullivestotheentitycommencingfromthetimetheassetisheldreadyforuse.


Note 2: Operating Profit

2017 $

2016 $

Revenue

TasmanianGovernmentGrant 335,000 335,000

OtherGovernmentGrants 30,000 38,400

DSTMembership&PartnershipFees

158,704 135,871

Marketing 248,463 109,400

CorporatePartnerships 96,862 5,250

BusinessEvents 33,837 23,467

Interest 6,409 4,264

Other 886

Total Revenue 910,160 651,652

Expenditure

Operating activities

General&AdministrativeExpenses 171,660 157,158

LTAExpenses 2,873 6,236

MarketingExpenses 334,268 164,285

EmploymentExpenses 372,165 296,748

OccupancyExpenses 16,437 17,517

PriorYearItems -2,105 -

Total Expenditure 895,298 641,944

Note 3: Cash

2017 $

2016 $

CashatBank 790,163 296,767

Total 790,163 296,767

Note 4: Receivables

Current 2017 $

2016 $

GSTRefundable 0 0

Total 0 0

Note 5: Non Current AssetsThefollowingisasummaryofthecostoftheownedassetsandaccumulateddepreciationcalculatedonabasisofDiminishingValueannuallyforMotorVehicles,Office&ComputerEquipmentrespectively:

Motor Vehicles

Office Equipment

Computer Equipment

CostPrice 29,200 2,815 13,965

AccumulatedDepreciation

-23,490 -2,270 -10,377

Written Down Value 5,710 545 3,588

Note 6: Accounts Payable

2017 $

2016 $

AccruedExpenses 173,377 91,416

TradeCreditors 5,990 5,497

GSTPayable 74,091 5,144

SuperannuationPayable 10,378 1,332

PAYGWPayable 3,010 10,916

Total 266,847 114,305

Note 7: Members’ GuaranteeThecompanyislimitedbyguarantee.Ifthecompanyiswoundup,theconstitutionstatesthateachmemberisrequiredtocontributeamaximumof$10eachtowardsmeetinganyoutstandingobligationsofthecompany.At30June2017thenumberofmemberswas200(2016–184).


IhaveauditedthefinancialreportcomprisingtheIncomeStatement,BalanceSheet.StatementsofCashFlowsandChangesinEquity,andNotestoAccounts,ofDestinationSouthernTasmaniaLimitedfortheyearended30June2017.

Directors' Responsibility for the Financial Report TheCompany'smanagementcommitteeisresponsibleforpreparationandfairpresentationofthefinancialreportandinformationcontainedtherein.Thisresponsibilityincludesestablishingandmaintaininginternalcontrolsrelevanttopreparationandfairpresentationofthefinancialreportthatisfreefrommaterialmisstatement,whetherduetofraudorerror;selectingandapplyingappropriateaccountingpolicies;andmakingaccountingestimatesthatarereasonableinthecircumstances.

Auditor's Responsibility Myresponsibilityistoexpressanopiniononthefinancialreportbasedonmyaudit.IhaveconductedmyauditinaccordancewithAustralianAuditingStandardstoprovidereasonableassuranceastowhethertheaccountsarefreeofmaterialmisstatement.Myproceduresincludedexamination,(onatestbasis),ofevidencesupportingamountsandotherdisclosuresintheaccounts,andtheevaluationofaccountingpoliciesandsignificantaccountingestimates.Theseprocedureshavebeenundertakentoformanopinionastowhether,inallmaterialrespects,thefinancialstatementsarepresentedfairlyinaccordancewithAustralianAccountingConceptsandStandardsandothermandatoryprofessionalreportingrequirementsandUrgentIssuesGroupConsensusViews(whereapplicable),andstatutoryrequirementssoastopresentaviewwhichisconsistentwithmyunderstandingoftheCompany'sfinancialpositionandtheresultsofitsoperationsandcashflows.

Theauditopinioninthisreporthasbeenformedontheabovebasis.

Independence Tothebestofmyknowledgeandbelief,therehasbeennocontraventionofauditorindependenceandanyapplicablecodeofprofessionalconductinrelationtotheaudit.

IFRS Compliance IdeclarethatthecompanyhasmetIFRScompliancerequirements.

Audit Opinion Inmyopinion,thefinancialreportofDestinationSouthernTasmaniaLimitedpresentsfairlyinaccordancewithapplicableAccountingStandardsandothermandatoryprofessionalreportingrequirementsinAustraliathefinancialpositionoftheCompanyasat30June2017andtheresultsofitsoperationsanditscashflowsfortheyearthenended.

Max Peck & Associates

Rendell W. Ridge 14September2017

auditor’s report

Independentauditor’sreporttomembersofDestinationSouthernTasmaniaLimited

⊲CapeHauy-Roaring40'sOceanKayakingPhotographyTobyStory


Auditor’sIndependenceDeclarationunderSection307CoftheCorporations Act 2001

To the Directors of Destination Southern Tasmania Limited Ideclarethat,tothebestofmyknowledgeandbelief,duringtheyearended30June2017therehasbeen:i)NocontraventionoftheauditorindependencerequirementsassetoutintheCorporations Act 2001inrelationtotheaudit;and

ii)Nocontraventionofanyapplicablecodeofprofessionalconductinrelationtotheaudit.

Max Peck & Associates

Rendell W. Ridge 14September2017


28Gates

AgeingBarrelTours

ParAvionWildernessTours

AmazeRichmond

AmbienceonHuonBed&Breakfast

AtEleven,lapetitemaison

AustralasianGolfMuseum

AvisAustralia

Baillee'satNorthHobart

BangorWine&OysterShed

BarillaBaySeafoods

BarronAssociates

BestWesternHobart

BlueHillsMotel

BonorongWildlifeSanctuary

BoutiqueWineToursTasmania

BrunyIslandCheeseCo.

BrunyIslandCoastalRetreats

BrunyIslandHouseofWhisky

BrunyIslandPremiumWines

DayToursTasmania(BrunyIslandSafaris/BrunyIslandLighthouseTours)

BudgetRent-a-Car

BusinessEventsTasmania

CallingtonMill(SouthernMidlandsCouncil)

CandyAb

CaptainCookHolidayPark

CascadeBreweryCo

ChannelMuseum

CityViewMotel

CoalRiverFarm

CoralExpeditions

CricketTasmania

CruisinMotorhomes

CurringaFarm

CustomsHouseHotel

CygnetHolidayPark

DerwentBridgeChalets&Studios

DerwentBridgeWildernessHotel

DerwentSailingSquadron

DiscoveryHolidayParks

DomaineAStoneyVineyard

DriftwoodCottages

EaglehawkDiveCentre

EvoloRoomEscape

ExperienceTasmaniaToursandCharters

FarmGateMarket

FatPigFarm

FederalGroup

FederationChocolate

FountainsideHotel

FoxandHounds

Frank'sCiderBar&Café

Frenchman'sRiver

FrogmoreCreek

GeevestonVisitorCentre

GlenDerwent

GourmaniaFoodToursTasmania

GrandveweCheeses

Hadley'sOrientHotel

HamiltonInn

HartzviewVineyard

HastingsCaves&ThermalSprings(ParksandWildlifeService)

HawthornLodge

HeimatChalets

HeritageHorseDrawnCarriages

HeritageSailingTasmania

HighlandCabins&CottagesatBrontePark

HobartCentralYHA

HobartChamberofCommerce

HobartHistoricCruises

HobartHistoricTours

HobartInternationalAirport

HobartYachts

HomeHillWinery

HotelBruny

HotelGrandChancellor

HuonRiverJetBoats

HuonValleyEscapes

HydroTasmania

IbisStylesHobart

IdaBayRailway

Industrylink

InnkeepersTasmania

InstitutPolaire(SudPolaireandDomaineSimha)

InveraweNativeGardens

IslandScenicFlights

IslingtonHotel

Jackson'sEmporium

KermandieHotel&Marina

LarkDistillery

LennaofHobart

Let'sShowyouTasmaniaTours

LibraryHouse

LongBeachHouse

LoveTasmaniaTours

LuckyDucksCafe/Restaurant

LufraHotel

MACq01Hotel

MantraCollinsHotel

MarrawahHospitality(TheGlassHouse/BrookeStreetLarder)

Mawson'sHutsReplicaMuseum

MaydenaBikePark

MayfaironCavell

MayfairPlazaMotel

McHenryDistillery

MeadowbankWines

Mona

MontacuteBoutiqueBunkhouse

Motel429

MountWellingtonCablewayCompany

Mt.FieldNationalPark(ParksandWildlifeService)

MuresTasmania

NationalTrustofAustralia(Tasmania)

Nature.Beinit

Navigators(MonaRoma)

OndineBoatHire

OsborneHeliTours

OverdriveCarHire

OysterCoveChalet

PaganCider

PedderWildernessLodge

PennicottWildernessJourneys

PeppermintBayCruises

PooleyWines

members at 30 june 2017

21Destination Southern Tasmania|AnnualReport2015/2016

PortArthurHistoricSites

PortArthurHolidayPark

PortArthurLavenderFarm

PortArthurVillas

PuddleduckVineyardTasmania

PumphousePoint

QantasAirways

RACT

RaptorandWildlifeRefugeofTasmania

RathoFarm

RedlandsDistillery

Richmond&CoalRiverValleyPromotionsGroup

RiverfrontMotel&Villas

RiversdaleEstate

Roaring40sKayaking

RotorliftAviation

RoxburghHouseApartments

RoyalTasmanianBotanicalGardens

SalamancaArtsCentre

SalamancaInn

SalamancaWharfHotel

SheneEstate&Distillery

ShutterbugWalkabouts

SmugglersRest

SnugBeachCabin&CaravanPark

SomersetonthePier

SouthernCrossAustereo

SouthernLightsHotel

StIvesHotel

StewartsBayLodge

StuartLennox

SullivansCoveApartments

TahuneAirwalkAdventures

TasmaniaTourGuide

TasmanianBoatCharters

TasmanianDevilUnzoo

TasmanianEbikeAdventures

TasmanianMuseum&ArtGallery

TasmanianSymphonyOrchestra

TassieMotorShacks

TasTafe-Drysdale

TheAgrarianKitchenEatery&Store

TheCorindaCollection

TheFallsMusic&ArtsFestival

TheHenryJonesArtHotel

TheKingdomGalleryandCaféatGlenClydeHouse

TheMercury

TheOldWoolstoreApartmentHotel

ThePossumShed

TheRedDeckerCompany

TheSensoryTasmania

TheWoodenBoatCentre

ThousandLakesLodge

ThreeCapesGearandGourmet

ThreeCapesTrack(ParksandWildlifeService)

TourismBrochureExchange

ToursaroundTasmania

TwoBudSpurVineyard

TynwaldRestaurant&HistoricAccommodation

UnderDownUnder

VillaHowden

VillaRochford

WaltonHouseB&B

WaterfallsCafe&Gallery

WatersideAccommodation

WaterviewGardensB&B

WildPedder

WillieSmith'sAppleShed

WobblyBootVineyard

WomeninTourism&HospitalityTasmania

WoodbridgeHillHideaway

WoodbridgeontheDerwent

WoodbridgeSmokehouse

WrestPointHotel&Casino

YukonTours

ZeroDaveyBoutiqueApartments

▲BrookeStreetPierPhotographyDaleBaldwin

Level 2, 13-17 Castray Esplanade Hobart Tasmania 7000 PO Box 184, Battery Point 7004 Phone (03) 6223 5650 [email protected]

www.southerntasmania.com.au

2016/2017 annual report - destination southern tasmania · 2017-09-25 · 2 annual report 2016/2017...

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