201610 building a wow customer experience using event model generation & lego serious play...

05/01/2023 [email protected] 1

Billund, October 2016

BUILDING CUSTOMER EXPERIENCEcombining

EVENT MODEL GENERATION and

LEGO® SERIOUS PLAY ®

BUILDING CUSTOMER EXPERIENCE

EVENT MODEL GENERATION

LEGO® SERIOUS PLAY ®


Agenda

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VILLAGE by CA Workshop Experience

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The Rémy GAUDY’s Savvy Thinking Approach

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The Genesis : Learning by Practice3

“MASTER OF SCIENCE IN MANAGEMENT-ENGINEERING

Twice a year, I used to train* a 100 of engineering students to my Savvy Thinking process to put them in a position of creative and innovative entrepreneurs

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1. Looking Forward

2. Looking for Value

3. Looking for Motivation

4. Looking for Concepts of Experience

5. Looking for Proof of Concept

6. Looking for Acceptance

7. Looking for Sales

8. Looking for Efficiency

9. Looking for Lessons Learned

BMC

* French Students POV 4 min https://www.youtube.com/watch?v=PhRgMq9k2FY

https://www.youtube.com/watch?v=PhRgMq9k2FY


How Design an Awesome Experience

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How to design and test an awesome experience ?– Stakeholders Motivation Drivers

• Attendees (desire of activity, ownership, belonging & competency)• Sponsors (desire of achievement, recognition)• Others (desire of meaning, empowerment)

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** http://www.eventmodelgeneration.com/minibook/

EMG canvas explained in 111 seconds.mp4

http://www.eventmodelgeneration.com/minibook/


The Basic Fundamentals Event Model Generation Canvas (EMG***)

A 10 step methodology where the team involved in the event systematically analyses, describes and outlines the inputs for the components in the final canvas prototypes.

The methodology is sequential and makes use of a range of visual thinking techniques including:

• Empathy Mapping (xplane),• Business Model Canvas (Osterwalder), • Value Proposition Canvas (Osterwalder), • Event ROI Methodology (Phillips ROI Methodology), • Service Design Canvas (Stickdorn & Schneider),• Instructional Design Model (Dick & Carey).

6*** EMG is available under a Creative Commons 4.0 license at www.eventmodelgeneration.com

EMG canvas explained in 111 seconds.mp4

replacing event by experience

I got a hijacked model for CEX Design

https://www.youtube.com/watch?v=okoXIqwQqLk

http://www.eventmodelgeneration.com/download-canvas/

https://www.youtube.com/watch?v=okoXIqwQqLk


The basic fundamentalsAdded Value of L.S.P

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Story Telling by Design3D thinking

Activity, Flow…


www.levillagebyca.com Next one will be launch at Nantes in 2017Q1

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http://www.levillagebyca.com/




Le Village By CA4 Areas of Excellence

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•Villages focused on Innovation & Collaboration– Startups, SMB, Large Accounts,– Academic Research, – C.A. Bank Departments

•Local Ecosystem to boost– Innovation,– Growth ,– Digital Transformation

•International “Village by CA” Network EUROPE : Francfort / Madrid / Moscou / Stockholm / Londres / Milan / Belgrade / Kiev / Varsovie ETATS-UNIS : New York (antenne du Village) ASIE : Dubaï / Hong-Kong / Mumbai (Inde) / Singapour AFRIQUE : Le Caire / Casablanca FRANCE (en 2016) : Côtes d’Armor / Nord de France / Centre-Est / Provence Côtes d’Azur /

Alsace Vosges/Ille et Vilaine, Aquitaine, Centre est


The Challenge#LEARN #CREATE #SUCCEED

integration days for 1st Year Students

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VILLAGE by CA NantesChallenge

What messages to communicate to attract the startups?

Students have no Idea of• What is the Village by CA• What are the pains/opportunities of a 2-

3 years old startup12


My 1rst Tricky Approach

AT0 Challenge Exploring - UnderstandingAT1 Building Individual ModelsAT2 Building & Commit a Shared ModelAT3 Creating a Landscape

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AT4 Identify Connections & RelationshipsAT5 Building a SystemAT6 Playing Emergence & Decisions.AT7 Extracting Simple Guiding Principles

AT7 AT7 AT6AT6

AT1AT2AT3 AT1AT2AT3 AT1AT2AT3 AT1AT2AT3

AT4AT5AT6

AT4AT5AT6

AT4AT5AT6


The Workshop: Momentum

Day 1 (8H) : EMG process Day 2 (6H) : LSP process

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•Challenge Presentation•Personas, Video Sharing•Brainstorming•LSP Skills Building•Reframing the Challenge with the Sponsor

• AT1 Building Individual Models• AT2 Building a Shared Model• AT3 Creating a Landscape• AT4 Connections & Relationships• AT5 Building a System• AT6 Playing Emergence & Decisions.

AT1

AT2

AT3AT4 AT5 AT6


End of EMG ProcessReframing the challenge with Sponsor

1. Flexibility at the Service of Performance2. Internal & External Network Making Startups More

Attractive to Boost their Development16


EMG Knowledge LSP Workshop

4 teams of 8 students

ChallengeBuild the VILLAGE experience for a Startup1. Flexibility at the service of performance2. Internal & external network making startups more attractive, booster of development

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• AT1 Building Individual Models• AT2 Building a Shared Model• AT3 Creating a Landscape• AT4 Connections & Relationships• AT5 Building a System• AT6 Playing Emergence & Decisions.


How the Workshop Looks Likes

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Playing Village by CA Experience

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village by Ca Short.mp4

https://www.youtube.com/watch?v=NlMSij8PTpA


The Workshop What We are Going to Use

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LEGO® SERIOUS PLAY® – Window Exploration Bag

– 1 x participant– Connections Kit

– 1 for 2 teams– Identity and Landscape Kit

– 1 for 2 teams– LEGO® Creative Suitcase

– 1 by team

Event Model Generation – 1 full sized (A0) printing of the EMG CANVAS landscape

– 1 by team

Others: Sticky notes of different colors, Some markers, Tables, Camera


Workshop: highlights

Bricks are the Common Language between Teams and the Sponsor

EMG Canvas is the Knowledge Base Keep in mind the principles of LSP

– Facilitator Poses the Question, Individuals Build a Model, Individuals Tell their Story, Questions and Reflections

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BLA

BLA

BLU

BLU


Next STEPS EMG – LSP Workshop

Are You Ready to Experience the EMG Canvas with LSP?

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