2016 tulsa technology festival - save time, automate your social media
TRANSCRIPT
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Save Time Automate Your Social Media
Presented by : Akram Taghavi-Burris
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Overview• Why Businesses Should Use Social Media• Best Practices for Social Media• Methods for Automating Social Media– IFTTT– HootSuite– Buffer– Later– Viraltag– Wordpress
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Akram Taghavi-Burris
Award winning designer, writer, and educator with over 15 years of experience in graphic arts and web design.
Akram has a M.Ed. with an emphasis on Design Education and has been awarded several prestigious awards for her work such as the American Advertising Federation (AAF) Award and, the Davinci Fellows Award for innovation in teaching.
Akram is a recognized vintage craft/food blogger whose work you can be read on Akram’s Ideas (akramsideas.com), where she shares her love of sewing vintage and baking pie.
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WHY YOUR BUSINESS SHOULD BE USING IT
Social Media
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Why It MattersIn 2016 Clutch surveyed 352 small businesses to find out if and how small business owners are using social media.
Survey found that 73% of small businesses currently use or plan to use social media in 2016. In fact having a social media presence came ahead of company website.
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1.6 Billon Users
What Networks to Connect
1 Billion
440 Million
430 Million
429 Million
325 Million 110 Million
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BEST PRACTICESSocial Media
Image Source : http://bit.ly/2aXGJeF
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Know Your Audience• Don’t sell a product , sell an experience– Create a customer profile
• Identify an audience with shared values– Goals of the business that overlap with the
goal of your audience
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Frequency of Social Posting
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Do you have the Time?
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AUTOMATIONSocial Media
Image Source : http://bit.ly/2aVMNHT
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Wordpress
• Plugins for scheduling
Buffer
• Facebook• Twitter• Google+ • LinkedIn
Viraltag• Facebook• Twitter• Pinterest• Tumblr• LinkedIn• Instagram
Hootsuite• Twitter • Facebook• LinkedIn• Google + • Wordpress• Foursquare
Later
IFTTT
• Integrates apps
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DetailsQuick Look at Tools
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tulsatechvt2off
Get 2 month of free subscription of Viraltag when signing up at:
http://www.viraltag.com/#_l_125
With the coupon code
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Resources• 2016 Sensible Social Media Check list (http://bit.ly/2axzfvZ)• Viraltag (http://www.viraltag.com/#_l_125)• IFTT (http://www.iftt.com)• Buffer (https://buffer.com)• Hootsuite(https://hootsuite.com)• Later(https://app.later.com)• Wordpress Editorial Calendar Plugin (https://
wordpress.org/plugins/editorial-calendar )
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THANK YOU
Mrs. Akram Taghavi-Burris
www.akramsideas.com
Follow akramsideas on social media
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PLEASE HELP US THANK OUR SPONSORS IN SUPPORT OF THIS EVENT!