Postshow RePoRt20

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Covering every facet of design, for the last 26 years INDeX has held its position as the largest and longest running event dedicated to design at the Dubai world trade Centre, Dubai, United Arab emirates.

welcoming hundreds of thousands of designers, retailers and high net-worth individuals for 4-days of networking and product sourcing over the years; INDeX has cemented its position as the must-attend exhibition for any company looking to break into the valuable MeNA market place.

officially inaugurated by h.h. sheikh hamdan bin Rashid Al Maktoum, Deputy Ruler of Dubai and UAe Minister of Finance in 2016, INDeX is a truly global event, and welcomed over 34,400 attendees from over 100 countries and in total over Us$5.5bn new business will be generated.

the next edition of INDeX is set to see a bold new evolution in its presentation and branding as INDeX becomes the INDeX Design series. encapsulating 8 design events under one umbrella brand, together these exhibitions will provide the industry with the most comprehensive and unparalleled design experience in the Middle east & North Africa.

For me, INDeX is aniconic fair. I associateinterior design – INDeXand Dubai, all in onesentence.Pallavi Dean, owner, Pallavi Dean Interiors(Double award winner of Middle east InteriorDesign & Architecture Awards 2016)

PosItIoNINg DUbAI As A DesIgN DestINAtIoN.

the Most IMPoRtANt DesIgN eveNt IN the MIDDle eAst.

What do our exhibitors think of INDEX Design Series?

60% 44%70%of exhibitors will be exhibiting at INDeX Design series 2017

29%GENEratING NEW SalES lEaDS

23%PromotING comPaNy or braND IN thE mIDDlE EaSt

8%lauNch NEW ProDuct or SErvIcE

16%mEEt EXIStING clIENtS

12%rEcruIt NEW aGENtS

thE toP 5 rEaSoNS for EXhIbItING IN 2016 WErE:

of exhibitors expect to generate between $50k - $500k in sales as a result of exhibiting at the show.

of exhibitors do not exhibit at any other show

Where do INDEX Design Series visitors come from?

about thE INDEX DESIGN SErIES vISItorS:

A globAl gAtheRINg oF INNovAtIve DesIgN.45couNtrIES rEPrESENtED

20couNtry PavIlIoNS

32,000sqmSIzE of thE INDEX DESIGN SErIES

34,496PEoPlE attENDED

uaE

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GErmaNy

Italy

NIGErIa

KENya

chINa

INDIa

PaKIStaN

omaN

EGyPt

IraN

SauDI arabIa

turKEyQatar

KuWaIt

bahraIN

JorDaN

lEbaNoN

What industries do they represent?

• Agent - distributor - supplier

• ArchitecturAl Firm

• building consultAncy

• cAtering

• cleAning services

• commerciAl

• consultAncy

• contrActor

• design

• educAtion

• engineering

• FAçAde engineering

• FAcilities mAnAgement

• Fmcg distributor

• Fmcg retAiler

• generAl trAding

• government / municipAlity

• heAlthcAre

• hospitAlity

• hotels & AccommodAtion

• interior design

• lAndscAping

• mAintenAnce

• mAnuFActuring

• mep contrActor

• property developer

• property mAnAgement

• property owner

• reAl estAte

• reseArch & development

• residentiAl

• restAurAnts, bArs & FAst Food

• retAil & mAlls

• spAs & resorts

• trAde AssociAtion

Why did they attend INDEX?

how important are they?

how much budget do they have?

how influential are they?

Product research 42%

sourcing potential suppliers for future projects 20%

buying products for specific projects 11%

Researching the event as a potential future exhibitor 8%

to become an agent/distributor 7%

buying products for resale 5%

Reviewing tenders 4%

Producing specifications 3%

Manager 28.06%

Architect 14.64%

director/vp 14.42%

head/senior manager 12.51%

chairman/board member 8.30%

Assistant 7.92%

executive 10.08%

C level executive 2.30%

Diplomat 1.27%

Minister 0.50%

Up to Us$50,000 25.24%

Up to Us$100,000 13.62%

Up to Us$250,000 11.49%

Up to Us$500,000 9.99%

Up to Us$1,000,000 12.27%

Up to Us$5,000,000 7.03%

Up to Us$10,000,000 5.43%

Up to Us$25,000,000 2.61%

Up to Us$50,000,000 1.19%

Up to Us$100,000,000 1.59%

Up to Us$100,000,000+ 3.46%

Up to Us$10,000,000+ 0.17%

Up to Us$5,000,000+ 0.21%

Influencer 39.71%

Decision maker 30.1%

end user 16.9%

purchaser/buyer 13.30%

What products were sourced?

• Architecture/interior

DesIgN seRvICes

• Art, Accessories & decor

• AutomAtion, entertAinment

& technology

• bAthroom FF&e

• bespoke/limited

eDItIoN DesIgN

• commerciAl interior

PRoDUCts & solUtIoNs

• Furniture & Furnishing

• hospitAlity And residentiAl

DesIgN & FIt-oUt

• hospitAlity And residentiAl

FURNItURe AND FURNIshINgs

• kitchen & bAthroom

• kitchen FF&e

• lighting

• luxury

• object & Accessories

• outdoor Furniture

& ACCessoRIes

• retAil interior products

& solUtIoNs

• sleep

• textiles

70%of visitors will return for INDeX 2017

75%of visitors rate INDeX as important for their business

our NEtWorK of buyErS INcluDES INfluENtIal ProcurEmENt SPEcIalIStS for thE folloWING comPaNIES:• Abu Dhabi Investment Bank

• Al Futtaim

• Chalhoub Group Retail

• DAMAC Properties

• EMAAR

• Etisalat

• FlyDubai

• Home Centre

• Kingsman

• Laura Ashley

• Loci Architects & Design

• Marina Bay Sands

• Marina Home Interiors

• The ONE Total home Experience

• Wilson Associates

INDeX Design series has 3 exclusive networks for its most esteemed buyers and vIP’s attending the event. Members are hand-selected by our dedicated Membership Manager to ensure that the INDeX Design series is the sourcing platform for the biggest interiors buyers in the gCC.

where buyers come to soURCe.uS$5,452,148,512.59of NEW buSINESS WaS GENEratED aS a rESult of thE INDEX DESIGN SErIES

how much budget do they have? how senior are they?

Up to Us$50,000 25.21%

Up to Us$100,000 13.35%

Up to Us$250,000 11.98%

Up to Us$500,000 10.71%

Up to Us$1,000,000 14.77%

Up to Us$5,000,000 7.41%

Up to Us$10,000,000 6.08%

Up to Us$25,000,000 2.1%

Up to Us$50,000,000 0.74%

Up to Us$100,000,000 1.66%

Up to Us$100,000,000+ 5.22%

Manager 25.35%

Director 23.47%

Architect 14.08%

head/senior manager 13.61%

Chairman 8.45%

board Member 7.91%

executive 4.22%

C level executive 2.81%

SocIal mEDIaINDeX reached over 1.4m people globally through social media advertising and has considerable levels of engagement with followers across all our channels. All exhibitors recieve a dedicated photo album on Facebook when they submit their product pictures. this year we also began live streaming key show features and broadcasting interviews with exhibitors and buyers.

Facebook likes: 49,620

twitter Followers: 1,837

Instagram followers: 949

Pinterest followers: 693

DIGItal marKEtINGto ensure full global reach, a comprehensive digital campaign is deployed across email and the google ad-network to retarget and remarket the event to our targeted audience. the scope of our digital campaign extended to over 4.8m people globally.

PrINt aDvErtISINGthrough a network of esteemed media partners selected for their influence within the design industry, our printed advertising and advertorial campaign ensures that we are featured in a range of industry leading publications. our advertising campaign featured sponsors, key exhibitors, features and keynote speakers and was seen by over 66,000 professionals.

PublIc rElatIoNSINDeX is a content driven platform that extends beyond the traditional exhibition format. this ensures that our 12-month campaign is highly covered in features, editorials and news stories around the Middle east and beyond. the reach of our PR alone for the 2016 campaign was 214m and a highlight of just some of the publications we featured in, include: Darc Magazine, Commercial Interior Design and Middle east Architect.

index deploys A globAl MUltI-ChANNelleD mArketing cAmpAign.

Manager 25.35%

Director 23.47%

Architect 14.08%

head/senior manager 13.61%

Chairman 8.45%

board Member 7.91%

executive 4.22%

C level executive 2.81%

Be a part of the INDEX Design Series, the largest and most establishedinteriors exhibition in the Middle East as it embarks on this

exciting evolution in its brand in 2017 and beyond.

www.indexdesignseries.com

Organised by

indeXdubai

indexdubai

indexdubai

indexexhibition

indeXexhibition

2017 Stand Rates at the INDEX Design Series are:

Regular Space only $428 per sqm

Boulevard Space only $448 per sqm

Traditional Shell Scheme $510 per sqm

Boulevard Traditional Shell Scheme $536 per sqm

Premium Shell Scheme $561 per sqm

Boulevard Premium Shell Scheme $577 per sqm