WE GIVE BRANDS

NEW LIGHT &

HELP THEM GROW

22801 Ventura Blvd., Suite 207

Woodland Hills, CA 91364

818.223-9046

www.productivitypr.com

About Us

Productivity PR, Inc. is a full-service public relations and marketing communications firm based in the

Los Angeles area. Our mission is to create preference for our clients, their products, services

and ideas through communications strategies built upon innovation and evolution. Under

the ownership and direction of PR veteran, Tracey Rosen, the team at Productivity PR is

committed to each and every client by delivering high- profile media campaigns and integrated

marketing communications that build consumer and industry awareness, generate third-party

credibility, and can increase sales as distribution opportunities.

With more than 20 years of direct experience in public relations, media communications, crisis

communications, and community relations; our firm has represented some of the world’s most

innovative consumer products and services. We believe that it is essential to respond to our constantly changing social, economic and political climates as they affect consumer trends and influence the

media and we adapt and evolve our strategies accordingly to provide the best service possible to

our clients.

So, what’s our secret? It’s simple – trust. Trust that we only bring the media newsworthy stories; that we

know their audiences and market; that our marketing strategies and messages are based on truth; and

that we will honor commitment and help our clients succeed. Just as we have done in building media

relationships, we join forces with our clients to bring them insights based on intuition and intelligence.

We apply creativity in unexpected yet powerful ways. We are relentless in our passion for our clients’

business and in the pursuit of their goals. Productivity PR and all of our clients are creative collaborators

– teams of people who inspire each other and each brings a special contribution.

Together, we will take dreams and goals, and make them real.

Our Core Values

Build open and honest relationships through communication with our clients and the

media

Embrace & drive change

Be passionate & determined

Do more with less

Our Strengths

We are committed to providing our clients with the best thinking and execution. We rely on our present and past internal expertise to deliver unique strategies and tactics. We rely on external resources to enhance this expertise through partnerships and organizations with whom we’ve developed relationships with over the years. This allows us to tap the best resource for a particular client and a particular project.

Market Specialties

• Consumer Lifestyle Products

• Consumer Electronics & Gadgets

• Housewares

• Juvenile Products

• Toys & Novelties

• Health & Fitness

• Natural / Green Living Products

• Home Décor

• Lawn & Garden

• Wine & Bar Accessories

• Fashion Accessories

• Restaurant & Hospitality

What We Do:

• Branding & Corporate Positioning

• Corporate Strategy & Messaging

• Media Relations

• Social Media Marketing

• Online media exposure that enhances SEO

• Product & Service Launches

• Marketing Materials & Press Kit Development

• Celebrity Seeding

• Trade Show Support

• Market Research

Our Client Experience

Below is a sampling of some of our phenomenal present and past and clients

How We Work

Each of our campaigns is customized to each client’s specific needs and budgets. We do

everything from conducting and managing and integrated marketing communications campaign

to supplementing an existing public relations or marketing department to focusing specifically on

securing holiday gift guide coverage or simply maintaining a social media presence on your

behalf.

As a partner with our clients, Productivity PR believes in constant communication – a two-way

sharing of information. Our systems facilitate instant communication to provide service for the

clients at the moment it is needed, whether via e-mail, telephone, instant messaging, or cell. We

are also different from most other agencies in that every member of our staff works on every

account in one way or another ensuring that our clients’ and the media’s needs can be addressed

by any staff member at any time.

We believe that a successful client relationship extends beyond the successful performance of our

professionals, to the building of a relationship that mutually and personally satisfying to the team

member and the client contact. We are passionate about our profession and the brands we

represent. Our overriding objective is to please our clients, with our reward being their success.

Competence and professional excellence is our ongoing standard. Success is enjoying a long-

standing mutually successful relationship which empowers our clients to succeed and professional

staff to grow.

We are passionate about making a difference for our clients and take pride in our work each

and every day.

Team Structure

We are a strategic partner – an extension to your team and we value the importance of maintaining one

voice to strengthen your brand and identity.

As a partner with our clients, Productivity PR believes in constant communication – a two-way sharing of

information. Our systems facilitate instant communication to provide service for the clients at the

moment it is needed, whether via e-mail, telephone, instant messaging, or cell. We are also different

from most other agencies in that every member of our staff works on every account in one way or

another ensuring that our clients’ and the media’s needs can be addressed by any staff member at any

time.

In addition to the core team (Tracey Rosen, Tany Soussana, and Kelli Dobbins) which is responsible for

branding, messaging, creative strategy, print and broadcast editorial placements, high-profile online

media exposure, social media campaigns, and marketing initiatives; Productivity PR has two additional

supporting team members that support the core team’s efforts. When additional projects or on-site events require additional staff, Productivity PR has a talented group of part-time staff and freelancers

that we can call upon as needed.

Excellence in client service

Communication and stability are critical components of excellence in client service. While Productivity PR

continues to grow its experience through new team members, all of our staff members have professional

experience, an education specifically in public relations or marketing, and spend their personal time becoming familiar with each and every client before they begin work on an account. In addition, we

believe that there are minimum commitments to client service which simply cannot be compromised

and we are proud to say that Productivity PR excels at building partnerships with our clients.

Tracey Rosen President & Chief Opportunities Officer

Tracey Rosen is a seasoned public relations professional with more than 20 years of experience in media relations, crisis communications, social media marketing, event management, and public speaking. After managing the business development, client relations, account strategy, and HR for Productivity, Inc. for approximately six years, Tracey acquired the firm in 2008 and renamed it Productivity PR, Inc. Under Tracey’s direction as the President & CEO she has expanded the firm’s services, capabilities and expertise focusing on a personalized approach. Prior to joining Productivity, Tracey served as the PR Manager for plush and gift manufacturer Applause, LLC, where she realized her love for promoting consumer products by honing her management skills and maintaining close relationships with trade media. Beyond PR, she also managed the company's trade advertising, developed and managed Applause-for-A-Cause community outreach program, developed numerous marketing items including an interactive catalog, secured numerous product placements on primetime television, executive presentations, and maintained communications with Applause's licensing partners. During her tenure as a Senior Account Executive at Manning Selvage & Lee (MS&L), she specialized in high-tech representing such clients as EarthLink, NEC Systems, QAD, Axient Communications, Motorola's Networking and Computing Systems Division, Philips Consumer Electronics, ViewSonic, and Homestore.com. She also assisted with consumer product accounts such as Nestle, Sunkist and Procter & Gamble. Her responsibilities included strategic counsel, media relations in trade and vertical markets, trade show outreach and coordination, speaking programs, marketing materials, crisis communications, and awards and reviews programs. Prior to joining MS&L, Tracey held the position of account executive at The Robbins Group. There, she specialized in event management and corporate and consumer communications on behalf of clients such as Target Stores, Discover Private Issue Credit Card, Miller Lite/AVP Pro Beach Volleyball Tour, and others. In addition, she provided marketing efforts for The Robbins Group's speakers' bureau - Speakers Source. Tracey also volunteers her time to support programs associated with the Shalom Institute and Camp JCA Shalom as well as the Cystic Fibrosis Foundation’s annual Evening With the California Winemasters event by providing public relations, auction solicitation, and on-site logistics with some of the best wineries and restaurants throughout California. In 2009, she was recognized by the San Fernando Valley Business Journal and nominated for its annual Women in Business Award, won the 40 Under 40 Award in 2010, and was named as a finalist in 2012 for the Small Business Provider Award.

Tany Soussana Manager of Creative Opportunities

As a veteran public relations professional with a diversified career spanning more than 20 years, Tany has provided full-scale PR/Marketing services on a broad spectrum of industry platforms. This includes working with Infiniti of Beverly Hills where she promoted a series of special events as part of the dealership’s support of the community. Tany is further recognized for her unprecedented successful campaign for the diet book and cult fitness phenomenon, “The Zone,” by Barry Sears, Ph.D. This followed her work at the prestigious firm, Rogers & Cowan, where she was appointed founding Director of the Literary Unit – a division which became one of the most aggressive emerging growth areas for the company, predominantly recognized for its clout in entertainment. Tany was responsible for implementing all strategic Zone publicity/promotions, including getting Hollywood to embrace the diet with… Power Zone breakfasts and lunches at major talent agencies, incorporating Zone Meals into trendy restaurant menus, enrolling personal celebrity trainers to recommend the Zone Plan, and Zone personal chefs to Hollywood VIPs. The book ultimately climbed to No. 1 on the New York Times Best Sellers list and maintained its top position for more than 50 consecutive weeks. Tany’s tenure at Rogers & Cowan included work in the Personalities Dept. and the Motion Picture Group. After three terms with the firm, she left to launch her company, The Soussana Group, and continued on her own for some years before ultimately joining Productivity PR. Her unlimited outreach and passion for creative client packaging has become her distinctive brand of servicing – with a specialty emphasis in consumer products, books/publishing, entertainment, high-tech, new media, business, pop culture, fashion, beauty, arts, food, health/fitness, therapy, travel & leisure, hospitality, real estate, architecture/interior design, lifestyle, pets, consciousness, merchandising, etc. From the onset of her career, she has represented many Hollywood luminaries and has roots that stem from music; having garnered her first Platinum Album. Tany has worked with Michael Keaton, Danny Glover, Nick Nolte, Greg Kinnear, Ving Rhames, Priscilla Presley, and top filmmakers Jerry Bruckheimer, Jon Peters, Lauren Schuler-Donner, and the late Jerry Weintraub; among others. She contributed to such illustrious Hollywood events as the Golden Globes, Grammies, and Screen Actors Guild Awards. From LIVE AID to the Olympics, where Tany worked on the summer Olympics opening and closing ceremonies in Atlanta. Tany was also proud to contribute her diversified expertise as Creative Ambassador for the United Nations Association of Beverly Hills.

Kelli Dobbins Creator of Opportunities

Having a background in Journalism, Kelli knows exactly what journalists want and that has translated well for her in Public Relations. She has a true passion for writing and the role it plays in the media. Her ability to write not only effectively, but creatively led her to find a love for Public Relations especially as it pertains to brand development and consumer products. Positivity and a dedicated work ethic are strengths that Kelli brings to the team at Productivity PR. In her time with the firm, Kelli has had the pleasure of working with multiple media outlets stationed around the world on various projects, representing consumer products including children’s toys. Through her communication with the media, Kelli has worked in securing media placements amongst various outlets such as ABC World News Now, Business Insider and US Weekly. Through her use of creative pitching, Kelli was able to effectively bring stories to life for her clients in order to generate positive and fresh representation to the public. Before joining Productivity PR, Kelli worked in the Lifestyle and Brand Communications departments at PMK*BNC. In her time there, she assisted the team in executing high-level PR plans for clients such as Hakkassan Nightclub, Samsung, The Honest Company, MAC, Activision and Robin McGraw Revelation. Through her creation of media lists, press releases and various pitches she was able to assist in securing media coverage across national and regional media outlets. Kelli also worked in organizing client events such as the grand opening for Le Jardin as well as assisting behind the scene operations for the Women in Film Crystal + Lucy Awards. Kelli also has a strong background in social media marketing as she worked with clients such as Rosti Tuscan Kitchen, Beanscene Espresso, Canyon Club, Pack It, and Strut-This in increasing their social media influence and marketing across various platforms. Through social media management, Kelli was able to maintain constant communication with followers, create unique content for clients and build upon their online media presence. Being able to communicate with the media in numerous styles has proven to bring success for Kelli’s clients. Kelli holds a Bachelor of Arts in Journalism with a minor in Communication Studies and emphasis in Public Relations from California State University, Northridge.

Our Services

Media Relations

National and Regional Consumer Outreach- Magazines

Editorial coverage in national and regional consumer lifestyle magazines will serve to build powerful brand and product recognition.

Consumer Outreach- Television Broadcasts

Productivity PR will dedicate significant attention to acquiring high-profile broadcast media placements for your products/services. We will pitch your products/services to national network and cable broadcasts that reflect the interests of target market audiences, including daytime and primetime television broadcasts as well as national network and cable broadcasts.

Consumer Outreach – Internet /Online Viral Marketing

Productivity PR, Inc. works with Web sites, blogs and select online social networking sites to secure editorial placement, product reviews, and/or product giveaways that serve to deliver powerful brand and product messaging about your product to target market consumers as well as enhance the organic SEO for your website.

National and Regional Consumer Outreach – Newspapers

To expand consumer awareness and generate consumer demand and sales, Productivity PR will pursue editorial placements in metro-city newspaper publications within the top U.S. metro-city markets.

Trade Media Outreach – Trade Journals

Editorial placements in select trade industry publications will allow buyers and industry professionals to realize and appreciate the significant sales and profits that your products/services can generate, ultimately stimulating new distribution opportunities.

Our Services

Trade Show Support

For many companies, trade shows are the most important marketing tool that they have…and successful publicity at trade shows is essential to success. To complement exhibiting at a trade show, Productivity PR, Inc. will develop new product announcement press releases and FAQs or company backgrounders, create either a hard copy or digital press kit (or both depending on the trade show), and coordinate delivery directly to media or the press room to

ensure the widest possible media and editorial coverage. In addition to inviting media to schedule an appointment or visit your booth, Productivity PR, Inc. will field any media queries prior to, during and after the trade show takes place to secure editorial coverage. Productivity PR, Inc. is also available to negotiate trade show sponsorships and advertising opportunities, identify local vendors, coordinate on-site media events, suggest or coordinate supplementary services and promotions in the booth, etc.

Our Services

Celebrity Seeding The concept of celebrity gifting is incredibly powerful because it is incredibly simple. Consumers naturally accept products and services used by people they admire or accept in popular culture. If you can associate your brand with someone who is commonly accepted, your product will be commonly accepted. It is the most tested and most proved marketing strategy on earth because it works.

Productivity PR, Inc. will recommend a list of celebrities and/or their children that might be interested in your brand and coordinate sending the celebrity a sample with a personalized letter to the appropriate manger, agent and/or publicist to deliver the item to the intended celebrity.

In addition, Productivity PR, Inc. will identify and help negotiate participation fees for celebrity gift suites at award shows, high-profile events, and premiere events. If celebrity photos or “thank you” letters have been secured, Productivity PR, Inc. will contact the appropriate celebrity-driven magazines and Web sites to generate media coverage and awareness. Please

note that products that can be easily visible by paparazzi photographs while the celebrity is “out and about” are ideal.

Our Services

Social Media Marketing – Facebook, Twitter, Instagram & Pinterest

According to Forrester Research, one in five online young adults in the U.S. use a social networking site on a daily basis. Nearly half of online adults in the U.S. are also social media users, participating in at least one online social activity. Not joining the conversation in these existing online social networking communities is a missed opportunity to reach a captive audience. Social networking sites present an unmatched opportunity to build brand loyalty among

your existing customer base as well as leverage their networks to spread the word about your products and services. Productivity PR, Inc. will approach these sites with the right content, strategy, and tone which can result in increased Web site traffic, brand awareness and ultimately revenue.

Our Services

Social Media Marketing (cont). Why are Facebook, Twitter, Pinterest and Instagram such effective marketing tools? In part, because they have become such an important part of people’s lives. But these platforms also allow a person to connect and share everything that is important to them, including the brands that they love with their friends. A word of mouth recommendation has always been the most trusted, effective form of marketing. Facebook and Twitter simply allows the 1 to 1 phenomenon of word of mouth to become scalable. Individuals who ‘like’, ‘follow’ and interact with brands on Facebook and Twitter can share their interactions organically to their entire network through the news feed. On average people on Facebook have about 130 friends, and with over 500 million people on Facebook, each interaction has the potential to create word of mouth at a scale Productivity PR can create and manage a social media marketing campaign to generate more “Likes” or fans for your business page (or create one if one if a fan page does not already exist) and engage fans so that your brand is always top of mind. Utilizing a pay-per-click or pay-per-impressions advertising strategy, Productivity PR can target specific demographics that are potential customers, recommend a daily budget, and manage the advertising campaign to turn page visitors into fans and potential customers. In addition, as of 2016, Pinterest has more than 100 million active users. Not only is its reach growing, but the average amount of time spent on the site per visitor was more than 90 minutes. These stats show that the site is sticky, providing significant value to its users so they’re willing to set aside a large chunk of their day to spend on it. Productivity PR can create a Pinterest board and manage it for your brand and products. By pinning items on Pinterest with compelling and engaging captions, we will link them directly to e-commerce sites to capture potential customers at their time of interest. And with 500 million active users, Instagram has quickly grown to be the preferred social media platform among ‘tweens, teens, and young adults. Utilizing photos, comments, hashtags, contests and more; Instagram can be beneficial to create viral awareness of a brand that people can visually relate to. So, which social media platform is the most effective to market on? The answer is that it depends on your brand and target audience. Productivity PR will work with you to determine the best social media platform to reach the right audience with the right messaging.

What Can We Do For You?

We would love to learn more about your business, your goals, and aspirations so that we can prepare a personalized proposal for your consideration. Please contact us at (818) 223-9046 or email tracey@productivitypr.com to schedule a quick call so that we can create a custom campaign to best

meet your needs and budget. We look forward to hearing from you soon!

22801 Ventura Blvd., Suite 207 / Woodland Hills, CA 91364 818.223-9046 www.productivitypr.com

We look forward to working with you!