2016 Popular Apps Among US Teens

Download 2016 Popular Apps Among US Teens

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  • Copyright DG Incubation, Inc. All rights reserved.

    Apps US Teens/Gen Zs are Paying Attention to31st August 2016

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    The Generation TimelineTodays focus is on Gen Z and late millennials, the group most comfortable with technology and interacting with social media for a significant portion of socializing

    Silent GenerationBorn between mid 1920s to early 1940s. Due to stable financial economy after the war, they were highly educated and wealthy.

    Baby BoomersBorn between 1946 and 1964, they were associated with the baby boom, once comprising of 40% of the US population. They heavily contributed to the consumer economy.

    Gen X BustersBorn mid 1960s to early 1980s. Sometimes referred to as the Lost generation, exposed to daycare and divorce, this was the population with the lowest voting participation rate.

    Gen Y MillennialsBorn mid 1990s to early 2000s, this is the first digitally native generation. Often associated with being lazy, narcissistic, and largely unhappy, millennials now represent the largest living generation in the US.

    Gen Z iGenerationBorn between early 2000s to mid 2020s. Constantly entered into the digital world (often on two screens at once), they dont mind paying for expensive smartphones but wont pay a dime for a film or song. They are the ultimate self-educators, constantly on YouTube and watching PewDiePie, and constantly live in FOMO (fear of missing out).

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    The Teenager MarketNot only is the teenage population big in the US, it is also a growing segment of the online community.

    92% of teens go online daily, 25% are constantly online.

    Teenager smartphone penetration will reach close to 79% this year. On average, teens receive smartphones from the age of 11.

    Large Market Size: 42M US citizens aged 10-19 years old (About equal to total population of Korea)

    Spending Consumers: The average teen spends almost $10K/year, making total spend by US teenagers to be over $404B/year (23% food/drinks, 20% clothing, 10% video games, 8% cars, 8% electronics, 7% shoes, rest on music, movies, events). 26% of girls and 47% of boys preferred online shopping.

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    Top Apps Used by Teens - THE LISTThe top apps used by teens are dominated by visual social media

    Instagram Snapchat Facebook Spotify Twitter

    Musica.ly Kik FB Messenger Wishbone After School

    Also growing are:Neko Atsume Color Therapy Color Switch Wattpad

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    The DowntrendersNotably missing from the list are:

    Actual home screen from US teen

    "I don't even really know a time where Google+ was a thing." 16-year-old

    People just dont use it anymore." 17-year-old

    "I watch Vine videos, but me and my friends don't have accounts or make our own videos, same with YouTube." 16-year-old

    Although officially said to have 2.5 billion users, over 90 percent of Google+ users have never posted once.

    After reaching 20M MAU in Dec 2015 and raising a total of $61M in VC funding, teen usage has slowly dropped with competing apps like After School.

    With over 200M MAU and although its content is still heavily consumed by teens, using Vine to create content has declined dramatically.

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    Instagram - Steady as ever, but there are warning signs

    KPI Traction

    MAU/DAU

    500M MAU 300M DAU

    F:M Ratio 51:49

    Teen Usage

    52% of US Teens (13-17) use Instagram

    What is it?Photo and video sharing service - Everyone can be a photographer

    Quick Stats

    Why do teens like it?High quality content and hasnt been flooded by the older generation (slowly changing). Instagram is by far the most used social media by teens, but its shares are slowly being eaten.

    How do teens use it?Core users spend a lot of time playing with filters. After uploading, they decide whether to delete it or not depending on engagement.

    Service Name Instagram

    Founded 2010

    FundingAcquired by Facebook in

    2012

    Content Type Serious, high quality content

    Company Info

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    Snapchat - The Growing Giant

    KPI Traction

    MAU/DAU

    ? MAU 100M DAU

    F:M Ratio 70:30

    Teen Usage

    32% of teens (13-17) use Snapchat on a

    mobile device

    What is it?Image and content messaging app - Instagram, but fun and casual

    Quick Stats

    Why do teens like it?This is where kids act more like themselves - less social pressure. Also, your parents arent on this platform (this is changing). In fact, 30% of users use Snapchat because their parents arent on it.

    How do teens use it?Uses it throughout the day, regardless of content. It is acceptable to post a Im sooooo bored photo on Snapchat.

    Service Name Snapchat

    Founded 2011

    Funding $2.63B

    Content Type Casual, fun, party-pics

    Company Info

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    Facebook - The Im on Facebook because I have to syndrome

    KPI Traction

    MAU/DAU

    1.71B MAU 1.13B DAU

    F:M Ratio 58:42

    Teen Usage

    64% of online US teens (14-17) use

    Facebook

    What is it?Online social network service - The awkward family dinner table that teens cant leave.

    Quick Stats

    Why do teens like it?They dont. They are only on it because it would be weird if they werent on it. Most teens just use Facebook Messenger.

    How do teens use it?

    Specific functions like group and people stalking are heavily used. Search and messaging on Facebook seem to be most highly valued.

    Service Name Facebook

    Founded 2004

    Funding IPOed in 2012

    Content TypeContent

    acceptable for parents to see

    Company Info

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    Kik - The teenaged dominated chat app nobody talks about

    KPI Traction

    Users 300M

    F:M Ratio 30:70

    Teen Usage

    40% of US teens use Kik Messenger

    What is it?Free texting app - How to text behind your parents back

    Quick Stats

    Why do teens like it?Partially anonymous, as teens dont need to register via phone number. This also means that they can use it without their parents knowing.

    How do teens use it?

    Often used as an alternate texting service. There have been several incidents involving sexting, kidnapping, and bullying.

    Service Name Kik Messenger

    Founded 2009

    Funding $120M

    Content Type Anonymous

    Company Info

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    Twitter - The comeback through lunchroom gossip

    What is it?Online media and content sharing platform - The high school cafeteria

    Quick Stats

    Why do teens like it?It provides an open platform to communicate on school-wide topics. Twitter is often the most used app during school, and enables teens to interact with people who are not their friends.

    How do teens use it?

    Teens are using it to join big, school-wide topics such as the biggest breakup of the year.

    Service Name Twitter

    Founded 2006

    Funding IPOed in 2013

    Content Type Gossip

    Company Info

    KPI Traction

    MAU/DAU

    313M MAU 100M DAU

    F:M Ratio 50:50

    Teen Usage

    31% of online US teens (14-17) use

    Twitter

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    Musica.ly - The popular app no adult knows about

    What is it?Lip sync video creation tool - Dubsmash + Instagram + Snapchat

    Quick Stats

    Why do teens like it?Its not cool to use Facebook and Snapchat is getting older, so why not use a more cool and hip app? Teens love different ways to build new forms of content (filters, audio, video speed, etc).

    How do teens use it?Similar to Instagram, the top users retake and retake to create content for their audience. The ability to share on Instagram has further accentuated growth.

    Service Name Musica.ly

    Founded 2014

    Funding $16.6M

    Content Type Lip sync music videos

    Company Info

    KPI Traction

    Users 90M

    F:M Ratio 75:25

    Teen Usage

    Over 90% of users are teens

  • Copyright DG Incubation, Inc. All rights reserved.

    After School - Despite controversy, anonymous apps are still popular

    What is it?Location based anonymous messaging board - Geo-fenced Twitter

    Quick Stats

    Why do teens like it?Like Yik Yak, Secret, and other anonymous apps, teens like to feel liberated to be able to say anything they want but remain anonymous.

    How do teens use it?

    Currently to relieve stress and to feel validated by posting anything from school-wide events to explicit content to rumors and gossip.

    Service Name After School

    Founded 2014

    Funding $16.4M

    Content Type Gossip

    Company Info

    KPI Traction

    Users Approx. 10M

    F:M Ratio

    Teen Usage

    Now used in 75% of high school campuses

  • Copyright DG Incubation, Inc. All rights reserved.

    Wishbone - Because girls still like tap-to-vote apps

    What is it?Quiz app of 12 pop culture questions/day - High school voting drama personified

    Quick Stats

    Why do teens like it?Teens have a natural tendency to compare likes and dislikes, evidence shown by over 80 million engagements per day.

    How do teens use it?Uses it as a source of debate and discussion amongst each other. Teens also create quizzes themselves.

    Service Name Wishbone

    Founded 2015

    FundingStarted from

    venture studio firm Science

    Content Type Quiz

    Company Info

    KPI Traction

    MAU/DAU 4M MAU

    F:M Ratio 95:5

    Teen Usage

    80% of users are teens