2016 place conf: contextualizing the physical world
TRANSCRIPT
Contextual izing the Physical World
Place 2016, Local Search Associat ion@chanduthota
location accuracy is overrated
(lat i tude, longi tude)
37.796,-122.393
25m
6m
1m
“Where is the ATM in this mall?”
Lala“How many customers come to my store based on my online campaign?”
Lala
“Are there coupons for this brand in this aisle in front of me ”
“Where can I find restrooms?”
i f you get places right, do you sti l l care about 6 decimals?
locat ion(Coordinates)
Place(Experiences)
37.796,-122.393The Shop
place = s em antically contex tualized location
Photo: Pauli Rautakorpi, CC-BY-3.0
● GNSS● Cel lular● WIFI● Bluetooth● Magnetometer● Gyroscope
● LED● Audio● Video● RFID/NFC● Barometer● Accelerometer● ...
but our users expect more
Eddystone beacons mark important places or objects , in a way your phone unders tand
Nearby Not i f icat ions: Apps, Instant Apps, Physical Web
Nearby Noti f icat ions:Apps, Instant Apps, Physical Web
No app required!
Source: Google Internal Data
Google beacon platform: already at scale
33 beacon manufacturers support Eddystone and Google B eacon Platform
on manufacturers
AmsterdamOpen B eacon Network
Get the in-fl ight entertainm ent app
Example: App instal l at the gate
Physical Web:T our Notre Dam e
flickr.com/rjohns
Example: Notre Dame Campus Tour
Add web URLs to beacons, making them part of the Physical Web
Notre Dame Campus Tour ‘hooks’ websi tes onto physical locations, providing visi tors wi th background and web-based interaction.
Online to Offl ineConvers ions
Beacons improve in-store experiences and conversion measurement as a result
Appendix
