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Standard Operating Procedures CY 2016 Dec. 1, 2016

Section 1 Eligibility Section 2 Entries, Submission Procedures and Timeline Section 3 Categories and Category Descriptions Section 4 Judging Procedures Section 5 Awards Section 6 Feedback and After Action Appendices: Appendix A Russell Egnor Biography Appendix B Background Paper: Outstanding Digital Presence Appendix C Background Paper: Outstanding Communication Campaign Appendix D Background Paper: Outstanding Website/Blog Appendix E Analytics Information: Video – Social Media Appendix F Entry Form: Excellence Categories Appendix G Letter of Nomination: Excellence Categories Appendix H Sample Nominee Biography: Excellence Categories Appendix I Official Photo Guidelines: Excellence Categories Appendix J Defense Media Awards Matrix

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Eligibility 1.1 The Russell Egnor Navy Media Awards (NMAs) recognize U.S. Navy Active Duty, Reserve and Civilian

communication professionals assigned to Navy units. Eligibility is not restricted to Navy enlisted communicators or designated 165X Public Affairs Officers.

1.2 Navy personnel at Joint/Unified Commands, Defense Agencies and Joint Task Forces are encouraged

to submit individual entries to the NMA program. Unit entries at these commands/units must be submitted through their chain of command to the Defense Media Activity.

1.3 Civilian personnel at Joint/Unified Commands, Defense Agencies and Joint Task Forces must submit

individual entries through their chain of command to the Defense Media Activity. 1.4 Members of other services are not eligible to compete in any NMA Individual or Excellence category

regardless of the command they are assigned. 1.5 Government contract employees and products where content is produced by government

contractors are not authorized to compete in any NMA Category. 1.6 Personnel assigned to Stars and Stripes newspapers are not eligible to compete in the NMA

program. 1.7 Use of copyrighted audio, video and imagery is not authorized without documented permissions. If

copyrighted materials are used in a submission, provide a statement on the source of the items used and what permissions for use were granted.

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Entries, Submission Procedures and Timeline 2.1 Entries may be submitted from Jan. 1 through 2400 local (i.e., the entrant’s time zone) on Tuesday,

Jan. 31, 2017. Entries must be authorized products approved for public release. 2.2 All entries must have been approved for public released and: published; posted on public websites;

broadcast via AFRTS or on base or ship cable systems; or otherwise publicly disseminated during the competition year, Jan. 1 to Dec. 31, 2016.

2.3 No single product may be entered in more than one category except when used as part of a

submission in an Excellence Category or in the Outstanding Digital Presence, Outstanding Communication Campaign or Navy Media Excellence Award unit categories.

2.4 Individuals may submit only one entry in each Individual category. 2.5 Units may submit only one entry in each Unit and Excellence category. 2.6 Units may submit no more than three entries in each Individual award category. Each entry must be

from a different contributor. Units are encouraged to conduct their own competition to determine the top entries for their unit. Navy personnel are not eligible to submit NMA entries in other service media competitions.

2.7 All still and motion imagery (photos and videos) and graphic products must contain embedded

captions and other required metadata, and will be assigned a Visual Information Record Identification Number (VIRIN) as instructed in the DoD Captioning Style Guide and Change 1 to DoDI 5040.02.

2.8 Submission Procedures.

a. All entries must be submitted using the U.S. Navy Russell Egnor Navy Media Award online entry form at: https://portal.secnav.navy.mil/orgs/CHINFO/services/SitePages/Russell%20Egnor%20Navy%20Media%20Awards.aspx.

b. Links must be working the day of judging for the submission to be judged. c. When providing a link to a story, image or graphic embedded in an online publication, be

sure to note the publication page number on which the content resides. Judges must be able to quickly locate the submission.

d. Working URLs must be to publicly accessible websites. e. Cruisebooks must arrive before cruisebook category judging begins. Cruisebook

submissions should be mailed to the following address:

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NAVY OFFICE OF INFORMATION ATTN: COMMAND MASTER CHIEF (MEDIA AWARDS PROGRAM) ROOM 4B463, 1200 NAVY PENTAGON WASHINGTON, DC 20350-1200

2.9 NMA Timeline

DATES ACTION RESPONSIBILITY Jan. 1-Dec. 31, 2016 Program Year Local Unit December 2016 Release NMA SOP CHINFO December 2016 Entries Identified Local Units Jan. 1-31, 2017 Entry window open Local Units 2400, Jan. 31, 2017 Entry window closes Local Units Feb. 1-10, 2017 Entries Processed CHINFO Feb. 13-24, 2017 NMA Boards Conducted Fleet Areas Feb. 25-28, 2017 Results/Feedback Due to NMA PA Board Presidents/ Panel Leaders March 2017 Winners Announced CHINFO Website Prepared & Published CHINFO OI-8 Winners Prepped for Submission to

Defense Media Awards NMA Program Administrator

DoD Submissions Due NMA Program Administrator April 5, 2017 Deadline to Submit to Defense

Media Awards NMA Program Administrator

April 2017 Awards Sent to Winners CHINFO OI-8 & OI-1 April 17-21 Defense Media Awards Judged Defense Media Activity April 28, 2017 Defense Media Award Winners

Announced Defense Media Activity

May 2017 NMA After-Action Review CHINFO SEA and NMA PA June 8, 2017 Defense Media Awards After-

Action Review Defense Media Awards Governance Committee (to include appointed Navy Rep as voting member)

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Categories and Category Descriptions 3.1 The NMAs are divided into Unit, Individual and Excellence Categories. 3.2 Unit Categories. There are 13 Unit categories. Each unit may submit one entry per Unit category. A

primary contributor may be listed by the command; there is no limit to the number of significant contributors that may be recognized for each entry.

Cat. Title Definition U001 Civilian Enterprise

News Publication A news publication produced through a partnership with a contracted publisher. A link to only one issue is required. There is no mandatory publication date. Commands are encouraged to use DVIDS to host their products. Last year’s winners can be viewed here.

U002 Funded News Publication

A publication produced, printed and distributed by U.S. Navy personnel using government resources. A link to only one issue is required. There is no mandatory publication date. Commands are encouraged to use DVIDS to host their products. Last year’s winners can be viewed here.

U003 Digital Publication

A news publication produced specifically for the internet. There are no mandatory publication dates. Entries will be judged as they exist the day of judging. This entry must display transmedia properties (hyperlinks, embedded video, 3D imagery, slideshows, multimedia, etc.) and be built on HTML 5, iFrames, or another mobile enabled platform. Electronic versions of printed publications (i.e. PDF versions posted to the web) are not eligible. Last year’s winners can be viewed here.

U004 Outstanding Digital Presence

This award recognizes the overall excellence of a command’s official digital media presence. It includes all digital platforms (a minimum of two is required) used to achieve cohesive unit-level communication objectives. Examples include but are not limited to: electronic magazines, internet forums, web logs (blogs), social blogs, micro blogging, wikis, podcasts, photographs or pictures, video, rating, apps, and social bookmarking. Entries must include a background paper explaining how the equities accomplished the command’s strategic objectives, to include an analysis of what was achieved. Background papers must include short and long-term objectives, target audiences or communities, and, if applicable, how multimedia storytelling was used. Content must be provided by Navy PA professionals with overall management of the site(s)/publication(s), and with release authority residing within the command. The site must conform to DoD and Navy information and security review, and Web instructions and regulations. A sample background paper is included as Appendix B. Last year’s winners can be viewed here.

U005 Outstanding Communication Campaign

This award recognizes an organization’s ability to assist the command in achieving its goals through the use of a communication campaign. Entries will include a two-page background paper and a separate one- to two-page products sheet. The background paper and products sheet will be submitted as a single PDF document. Background paper requirements and a sample background paper are included as Appendix C. Last year’s winners can be viewed here.

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U006 Writing – Social Media Post

Social Media posts are information statements written to convey a brief and clear message, and provide a link to more contextual information. Entries can be any type of post on an approved official command social media site. Links to the post must be live the day judging occurs. Last year’s winners can be viewed here.

U007 Audio – Short-Form Production

A self-contained audio package conveying military information using process components such as script, talent, pre-production, production and post-production. Sound, music, narration and interviews with identified participants for voice-over may be used. The production in its entirety must be five minutes or less in duration. As a category with significant changes, there are no previous winners to show.

U008 Audio – Long-Form Production

A self-contained audio package conveying military information using process components such as script, talent, pre-production, production and post-production. Sound, music, narration and interviews with identified participants for voice-over may be used. Includes audio programs such as podcasts, travel specials, Commander’s/Captain’s Calls and radio call-in shows five minutes or greater in length. Programs greater than 15 minutes must be telescoped down to 15 minutes for judging purposes, ensuring it is representative of the program in its entirety, with a link provided to the entire production. Enter productions 15 minutes or less in duration in their entirety. Documentary and feature pieces must be limited to 30 minutes or less. Remove all non-news elements (ex: spot breaks) and products not provided by a military source (ex: AP News). As a category with significant changes, there are no previous winners to show.

U009 Video – Short Form Production

A self-contained video package conveying military information using process components such as script, talent, pre-production, production and post-production. Sound, music, narration and interviews with identified participants for voice-over may be used. Appropriate effects, graphics, fades or wipes are allowed. The production in its entirety must be five minutes or less in duration. As a category with significant changes, there are no previous winners to view.

U010 Video – Long Form Production

A self-contained video package conveying military information using process components such as script, talent, pre-production, production and post-production. Sound, music, narration and interviews with identified participants for voice-over may be used. Appropriate effects, graphics, fades or wipes are allowed. Includes video programs such as documentaries, SITE TV programs or newscasts, travel specials, Commander’s/Captain’s Calls and magazine programs five minutes or greater in length. Programs greater than 15 minutes must be telescoped down to 15 minutes for judging purposes, ensuring it is representative of the program in its entirety, with a link provided to the entire production. Enter productions 15 minutes or less in duration in their entirety. Documentary and feature pieces must be limited to 30 minutes or less. Remove all non-news elements (ex: spot breaks) and products not provided by a military source (ex: AP News). As a category with significant changes, there are no previous winners to view.

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U011 Cruisebook (Small Command)

For commands of 500 persons or fewer. Cruisebooks prepared during the previous calendar year but distributed during the competition year are eligible. Cruisebook design and layout must be completed by members of the submitting command. Any cruisebooks designed and laid out as part of a contract with a publisher are not eligible. One hard copy of the unit's cruisebook must be mailed to the address provided here.

U012 Cruisebook (Large Command)

For commands of more than 500 persons. All other criteria are the same as U011.

U013 Navy Media Excellence Award

This award recognizes the efforts of a single command/unit for overall excellence in information product creation. Entries must include at least three Unit entries and five Individual entries from at least three different sub-categories (Audio, Graphic Design, Photo, Video or Writing). Use the “File Upload” option to submit additional packages to support the category entry.

3.3 Individual Categories. There are 31 individual categories in five sub-categories: Audio (3), Graphic

Design (8), Photo (8), Video (8) and Writing (4). Units may submit no more than three entries in each Individual award category. Each entry must be from a different contributor.

Cat. Title Definition I001 Audio – Feature

Story An audio feature story uses storytelling techniques, has a strong focus and includes some interpretation that goes beyond reporting just fact. That can be either narrative (which includes the voice-over of a feature reporter) or non-narrative (which includes ambient/natural sound and actualities/subject interviews; it does not include the voice-over of a feature reporter). Entries must be five minutes or less in length and convey an effective story, and should contain natural sound elements using proper audio weaving techniques. Sports feature reports are acceptable; stripped video feature stories are not allowed. Last year’s winners can be heard here.

I002 Audio – Information Story

An audio information story conveys information to the audience. The story can be . It can be either narrative (including the narrator voice-over) or non-narrative (includes ambient/natural sound and actualities/subject interviews; they do not include a narrator voice-over). Stripped video information stories are not eligible. Entries should contain natural sound elements using proper audio weaving techniques. Last year’s winners can be heard here.

I003 Audio – Spot An audio spot delivers an informative or persuasive announcement with a strong focus to a predetermined audience. It communicates targeted information quickly and clearly and can be delivered on SITE-TV, through AFN or online on web pages and social media sites. Entries may be no longer than 60 seconds in length. Last year’s winners can be heard here.

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I004 Graphic Design – Illustration

A graphic illustration is artwork that explains, clarifies, pictorializes or decorates written text. Illustrations can be created by freehand drawings or by digital means. They can take many forms, to include line art, cartoons and sketches. Illustrations are also used to convey an impression that the realism of photography cannot always provide. The primary mediums used to create artwork in this category are pencil, charcoal, chalk, etc. Ink is considered a dry-based medium unless applied using a wash technique. Last year’s winners can be viewed here.

I005 Graphic Design – Digital Art

Digital art includes original artwork created entirely by digital means. Digital art can be stand-alone artwork or can be elements used in other graphic works. Examples of digital art include digital paintings, vector art, 3D renderings, etc. A still photograph enhanced by digital means is allowed, but animation is not. Last year’s winners can be viewed here.

I006 Graphic Design – Identity Design

This category includes original artwork that represents a logo or crest that was used in some kind of official military capacity. Examples include unit coin designs, team logos, unit crests and social media profile art. All unit crests must have been approved by the Army Office of Heraldry. This is a new category, which incorporates the Social Media Profile Art category from the CY2015 NMAs. Last year’s winners in that category can be viewed here.

I007 Graphic Design – Poster

A poster uses strong design elements to communicate a theme, concept or idea. A poster can use illustrations, photography, graphics and text, or any combination of those elements. A poster can be printed or posted online. Last year’s winners can be viewed here.

I008 Graphic Design – Publication (Open)

Publications that do not meet the criteria for any other submission category. This category includes Family-grams, books, handbooks, programs, etc., involving multiple page layouts incorporating text, graphics and photos. Entries must consist of a minimum of four pages. Last year’s winners can be viewed here.

I009 Graphic Design – Infographic

An infographic communicates complex information quickly and clearly. It can include charts, diagrams, graphs, tables, maps and lists. An infographic can be printed or posted online. Last year’s winners can be viewed here.

I010 Graphic Design – Multimedia Infographic

A multimedia infographic communicates complex information quickly and clearly using a combination of audio, video, photos, text and graphics. It can include charts, diagrams, graphs, tables, maps and lists. Last year’s winners can be viewed here.

I011 Graphic Design – Animation

This category contains self-playing movies of computer-generated animation. Entries must be submitted in one of the following formats: MPEG, AVI, QuickTime, Flash (FLV) or Shockwave (SWF). Last year’s winners can be viewed here.

I012 Photo – Feature A feature photo captures the human-interest or offers a fresh view of a commonplace occurrence. The entry should have a strong subject and focus, and must include a caption. Last year’s winners can be viewed here.

I013 Photo – News A news photo captures a scheduled or non-scheduled military event of significance or importance. The photo should have strong elements of newsworthiness, and must include a caption explaining the news peg. Last year’s winners can be viewed here.

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I014 Photo – Operational Documentation

A series of photos depicting the U.S. military’s participation in a Navy or joint operation or contingency. Submit five to 10 photos. Entries must be unclassified and approved for release. Entrants must identify their top photo as the selection to the Defense Media Awards (only one photo allowed at the DMA level). Last year’s winners can be viewed here.

I015 Photo – Training Documentation

A series of photos depicting the U.S. military’s participation in a Navy or joint exercise or other training event. Submit five to 10 photos. Entries must be unclassified and approved for release. Entrants must identify their top photo as the selection to the Defense Media Awards (only one photo allowed at the DMA level). As a new category, there are no previous winners to display.

I016 Photo – Photojournalism

A story/photo combination by the same photojournalist. Entries must include a story and three to five photographs with embedded captions. All elements will be judged. The story and photos must be on the same topic, and no elements may be entered in any other category. The entry must also be the work of an individual. The subject can be news, feature or sports. Last year’s winners can be viewed here.

I017 Photo – Picture Story

A series of photographs that reveal a storyline or single theme. Do not submit a composite layout. Submit links for at least seven but no more than 12 photos. Submitting photos as a folder or album in social media is allowed; ensure no other photos are included in the folder or album. Last year’s winners can be viewed here.

I018 Photo – Portrait A portrait identifies and captures the essence of a person’s character and depicts her or her personality. The entry can be a formal, candid, personality or environmental portrait. The subject’s facial features must be visible in the photo. Official photos are not allowed. Last year’s winners can be viewed here.

I019 Photo – Pictorial A photo that enhances the visual qualities of the subject with primary emphasis on composition and aesthetics. The photo should express beauty, tension, harmony, chaos or other abstract concepts through composition, and tonal and color relationships more than through human interaction. Silhouettes, sunsets or photos of military hardware are examples of photos to be entered in this category. As a new category, there are no previous winners to display.

I020 Video – Feature A video feature story uses storytelling techniques, has a strong focus and includes some interpretation that goes beyond reporting just fact; usually a situation that has strong human interest or a fresh view of a commonplace occurrence. Feature stories are typically shot and edited in a creative manner, and can be narrative (which includes the voice-over of a feature reporter) or non-narrative (which includes natural sound and sound bites/subject interviews, but does not include the voice-over of a feature reporter). Entrants must have contributed at least 51 percent of the footage with the remainder coming from any other non-copyrighted source, and must have performed all the editing. Appropriate effects, fades or wipes are allowed. Natural sound, music and voice-over narration may be used. Reporter stand-ups are allowed but not required. Stories must not exceed five minutes. Last year’s winners can be viewed here.

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I021 Video – Information Story

A video story that conveys information using storytelling techniques. It can be either narrative (which includes the voice-over of a reporter) or non-narrative (which includes natural sound and sound bites/subject interviews, but does not include a voice-over of a feature reporter). Last year’s winners in the Video – News category can be viewed here.

I022 Video – Multimedia Feature

A product illustrating the use of visual storytelling techniques across multiple digital mediums while telling a story. All forms of media are allowed: audio, video, still photography, graphics, animation, design or any visual tool. The product should tell a focused and effective story. Entries may be a narrative feature, personality or news journalism piece. Entries may not include dramatization. An entry is defined as a single story produced and edited by one individual with at least 51 percent of the story’s content created by the producer. Entries may not exceed five minutes in length, and will be judged by the quality of the storytelling and creative use of multiple media. Last year’s winners can be viewed here.

I023 Video – Operational Documentation

A video depicting the U.S. military’s participation in a joint or service operation or contingency composed primarily of uncontrolled activities. Natural sound and interviews with identified participants for voice-over may be used. Appropriate effects, fades or wipes are allowed. Reporter standups are not allowed. Entries may not exceed five minutes. Last year’s winners can be viewed here.

I024 Video – Training Documentation

A video composed primarily of uncontrolled activities depicting the U.S. military’s participation in a joint or service exercise or other training event. Natural sound and interviews with identified participants for voice-over may be used. Appropriate effects, fades or wipes are allowed. Reporter standups are not allowed. Entries must not exceed five minutes. As a new category, there are no previous winners to display.

I025 Video – Series Two or more video stories dealing with a common theme. The entry must have been clearly identified as part of a series with either an anchor lead or a consistent opening and closing. Entrants must have contributed at least 51 percent of the footage with the remainder coming from any other non-copyrighted source. Entrants must have performed all the editing. Appropriate effects, fades or wipes are allowed. Natural sound, music and voice-over narration may be used. Each story in the series must not exceed five minutes. Reporter stand-ups are allowed but not required. Last year’s winners can be viewed here.

I026 Video – Social Media

A social media video is specifically designed to be shared on social media, and delivers information and supports command communication objectives. Social media videos are typically short in length, timely, creative, inspiring and authentic. Successful social media videos typically follow a basic three-act structure: 1. Exposition (scene setter); 2. Rising action (very quickly); and 3. Climax (the reveal). The video can be any creative style (news, feature, information, etc.), and should be no more than five minutes in length. Include the web address for the video with the entry, and an uploaded document that includes analytics information (plays, likes, shares, etc.). A sample analytics document is included as Appendix F. Last year’s winners can be viewed here.

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I027 Video – Spot A video spot delivers an informative or persuasive announcement with a strong focus to an identified target audience. It communicates targeted information quickly and clearly and can be delivered on SITE-TV, through AFN or online on web pages or social media sites. Entries may be no longer than 60 seconds. Last year’s winners can be viewed here.

I028 Writing – Commentary/Blog Post

Entries may be a commentary which conveys the writer’s opinion on one specific topic, or a blog post as long as it is written using an informational or conversational style and conveys the writer’s opinion. Editorials that convey command position on a topic (usually written by commanders or those in a leadership position) are not allowed. Commentaries posted to an official military website are eligible, as are commentaries posted to an official military website, magazine or newsletter. Commentaries published as a printed product must be submitted as a PDF, and must match any online version of the product. Blog posts must be from an official military blog that has been registered as such. The blog post will be judged as it appears on the day of judging. Last year’s winners can be viewed here.

I029 Writing – Feature A feature story uses storytelling techniques, has a strong focus and includes some interpretation that goes beyond reporting just fact. It must include a focus that is maintained and supported throughout the story. Types of feature stories include profiles, personality, human interest, sport or news features, service features, or vignettes. All subject matters are eligible. Last year’s winners can be viewed here.

I030 Writing – Information Story

A story that conveys information while answering the five “Ws” and the “H”. It can be written in different shapes and forms: Inverted Pyramid, Kabob/Wall Street Journal Style, Hour/Martini Glass, Question and Answer, etc. News and sports stories are allowed. Last year’s winners can be viewed here.

I031 Writing – Series Two or more information or feature articles dealing with a common theme. The articles must be clearly identified as parts of a series that appeared in two or more issues of the publication. There is no requirement for the articles to appear in consecutive issues of the publication. Last year’s winners can be viewed here.

3.4 Excellence Categories. There are 18 excellence categories. Each unit may submit one entry per

Excellence category.

a. Each Excellence category entry must include:

1. The entry form, a sample of which is included as Appendix F. Commands submitting nominations for Excellence Categories E013-E018 must ensure they complete all sections of the entry form particular to the category for which they are submitting.

2. A letter of nomination from the submitting unit’s chain of command signed by the commanding officer, public affairs officer, officer in charge or an individual with "by direction" authority. A sample is included as Appendix G. For ease of submission, it is not necessary to have the letter signed by the Commanding Officer.

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3. An official one-page biography submitted as an OCR scanned PDF (i.e., saving a Word doc as a PDF). Scanned versions of hard-copy biographies are not allowed. A sample is included as Appendix H. Note: ensure the biography follows standard guidelines regarding personally identifying information, particularly names of dependents and residence location.

4. An official photo submitted as a jpeg. Photo guidelines are included as Appendix I.

5. All other requirements as defined in each individual category below. Cat. Title Definition E001 Outstanding New

Navy Multimedia Producer

Recognizes the Navy's enlisted communicator, with less than two years working in the multimedia field, whose audio, video and multimedia products represent the highest standards of the Navy. Entries should include one graphic (I004 through I011), one video feature (I020), one multimedia feature (I022) and one video documentary (I023 or I024). The multimedia entry in its entirety may not exceed 15 minutes.

E002 Navy Multimedia Producer of the Year

Recognizes the Navy's enlisted communicator whose audio, video and multimedia products represent the highest standards of the Navy. Entries should include one graphic (I004 through I011), one video feature (I020), one multimedia feature (I022) and one video documentary (I023 or I024). The multimedia entry in its entirety may not exceed 15 minutes.

E003 Navy Civilian Multimedia Producer of the Year

Recognizes the Navy civilian whose audio, video and multimedia products represent the highest standards of the Navy. Entries should include one graphic (I004 through I011), one video feature (I020), one multimedia feature (I022) and one video documentary (I023 or I024). The multimedia entry in its entirety may not exceed 15 minutes.

E004 Outstanding New Navy Writer

Recognizes the Navy enlisted communicator, with less than two years working in the field, whose writing portfolio represents the highest standards of Navy writing. Entries must include five writing examples by the same individual from at least three writing categories.

E005 Navy Writer of the Year

Recognizes the Navy's enlisted communicator whose writing portfolio represents the highest standards of Navy writing. Entries must include five writing examples by the same individual, including one feature story, one photojournalism story and three stories of the entrant’s choice. A letter of authenticity from the responsible public affairs officer must accompany any article published without a byline.

E006 Navy Civilian Writer of the Year

Recognizes the Navy Civilian whose writing portfolio represents the highest standards of Navy writing. Entries must include five writing examples by the same individual, including one feature story, one photojournalism story and three stories of the entrant’s choice. A letter of authenticity from the responsible public affairs officer must accompany any article published without a byline.

E007 Outstanding New Navy Photographer

Recognizes the Navy enlisted communicator, with less than two years working in the field, whose photography portfolio represents the highest standards of Navy photography. A portfolio entry must consist of five to 10 photos from at least three different photo categories, and include a Picture Story or a Multimedia Feature.

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E008 Navy Photographer of the Year

Recognizes the Navy's enlisted communicator whose photography portfolio represents the highest standards of Navy photography. A portfolio entry must consist of at least eight but no more than 10 photos with at least one from one of the two documentation categories, one picture story, one news photo, one feature photo and one portrait. The portfolio may NOT include pictorial, photojournalism or multimedia story entries, and will include only one picture story.

E009 Navy Civilian Photographer of the Year

Recognizes the Navy civilian whose photography portfolio represents the highest standards of Navy photography. A portfolio entry must consist of at least eight and no more than 10 photos from at least one of the two documentation categories, one picture story, one news photo, one feature photo and one portrait. Portfolios may NOT include pictorial, photojournalism or multimedia story entries, and will include only one picture story.

E010 Outstanding New Navy Graphic Designer

Recognizes the Navy enlisted communicator, with less than two years working in the field, whose graphic design portfolio represents the highest standards of Navy graphic design. Submit no less than six and no more than eight entries from at least two of the graphics categories. No more than three entries can be submitted from any one category. Only one portfolio per entrant is allowed.

E011 Navy Graphic Designer of the Year

Recognizes the Navy's enlisted communicator whose graphic design portfolio represents the highest standards of Navy graphic design. Submit no less than six and no more than eight entries, with at least one entry from the Digital Art category and one from the Layout and Design category. No more than three entries can be submitted from any one category. Only one portfolio per entrant is allowed.

E012 Navy Civilian Graphic Designer of the Year

Recognizes the Navy Civilian whose graphic design portfolio represents the highest standards of Navy graphic design. Submit no less than six and no more than eight entries, with at least one entry from the Digital Art category and one from the Layout and Design category. No more than three entries can be submitted from any one category. Only one portfolio per entrant is allowed.

E013 Junior Communicator of the Year (Sea)

Recognizes the Navy's well-rounded E1 through E4 communicator whose products represent the highest standards of the career field, and who also represents the highest standards of the Navy. Submission should include one entry from any individual category in two of the five areas of specialty (Audio, Graphic Design, Photo, Video and Writing) for a total of two products. All products must have been completed within the past two years. Include the Sailor’s three most recent evaluations.

E014 Junior Communicator of the Year (Shore)

Recognizes the Navy's well- rounded E1 through E4 communicator whose products represent the highest standards of the career field, and who also represents the highest standards of the Navy. Submission should include one entry from any individual category in two of the five areas of specialty (Audio, Graphic Design, Photo, Video and Writing) for a total of two products. All products must have been completed within the past two years. Include the Sailor’s three most recent evaluations.

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E015 Navy Communicator of the Year (Sea)

Recognizes the Navy's well-rounded E5 or E6 communicator whose products represent the highest standards of the career field, and who also represents the highest standards of the Navy. Candidates must submit a portfolio consisting of seven products of the following media: graphic arts, photographs, published articles or videos. Four products must deal with a common theme and consist of at least three different types of media. The remaining three products are at the candidate’s discretion consisting of at least two different types of media. Candidates do not have to enter examples of all four media types, but the portfolio should contain at least three different types of media demonstrating the candidate’s ability to communicate using various media. Individuals who elect to compete in the Defense Communicator of the Year category may not simultaneously enter the DMA graphic artist, journalist, photographer or videographer of-the-year categories during the same competition year. Include the Sailor’s three most recent evaluations.

E016 Navy Communicator of the Year (Shore)

Recognizes the Navy's well-rounded E5 or E6 communicator whose products represent the highest standards of the career field, and who also represents the highest standards of the Navy. Candidates must submit a portfolio consisting of seven products of the following media: graphic arts, photographs, published articles or videos. Four products must deal with a common theme and consist of at least three different types of media. The remaining three products are at the candidate’s discretion consisting of at least two different types of media. Candidates do not have to enter examples of all four media types, but the portfolio should contain at least three different types of media demonstrating the candidate’s ability to communicate using various media. Individuals who elect to compete in the Defense Communicator of the Year category may not simultaneously enter the DMA graphic artist, journalist, photographer or videographer of-the-year categories during the same competition year. Include the Sailor’s three most recent evaluations.

E017 Navy Communicator of the Year (Reserve)

Recognizes the Navy's well-rounded E5 or E6 communicator whose products represent the highest standards of the career field, and who also represents the highest standards of the Navy. Candidates must submit a portfolio consisting of seven products of the following media: graphic arts, photographs, published articles or videos. Four products must deal with a common theme and consist of at least three different types of media. The remaining three products are at the candidate’s discretion consisting of at least two different types of media. Candidates do not have to enter examples of all four media types, but the portfolio should contain at least three different types of media demonstrating the candidate’s ability to communicate using various media. Individuals who elect to compete in the Defense Communicator of the Year category may not simultaneously enter the DMA graphic artist, journalist, photographer or videographer of-the-year categories during the same competition year. Include the Sailor’s three most recent evaluations. All Reserve Sailors recalled to active duty for more than 120 days must be nominated in one of the two Communicator of the Year categories (Sea or Shore).

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E018 The Russ Egnor Leadership Excellence Award

Recognizes the senior Navy communicator who has made a profound impact and contribution to the Navy enlisted PA/VI community through inspired leadership. Include a letter of nomination giving a full account of the nominee’s leadership impact on the PA community.

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Judging Procedures 4.1 Judging for the Russell Egnor Navy Media Awards will take place annually in mid-February at fleet

concentration areas world-wide. 4.2 An NMA Region Board President will be assigned by CHINFO to conduct the NMA Judging Panels in

each fleet concentration area. 4.3 Region Board Presidents will recruit Panel Leaders to lead the judging of each individual category

assigned to the region. Board Presidents will make every effort possible to ensure a different Panel Leader is assigned to each category. Chief Petty Officers, senior Public Affairs Officers, and GS-13 and higher or supervisory GS-12 civilians can lead an NMA Panel. Each panel MUST have at least one Chief Petty Officer from the PA community as a member of the panel. An outstanding E6 communicator may lead a panel with oversight from an appropriate Chief Petty Officer.

4.4 Board Presidents and Panel Leaders will recruit at least two additional judges to sit each panel.

Preferably, each panel will contain five or more members, including the Panel Leader, but will include no fewer than three members. There is no maximum number of panel members. Panel Leaders will make every effort to ensure the panel reflects a wide variety of commands, paygrades and skill sets to provide training opportunities throughout the judging process. Members of the panel should be a diverse representation of audio, graphic design, photo, video and writing professionals – active duty, reserve, Navy civilian, freelance, or from the industry. There is no paygrade requirement placed on any panel judge. The greater the diversity of a panel, the better the judging results will be.

4.5 The NMA Program Administrator will assign each region a selection of NMA categories to be judged.

Separate region panels will judge all submitted entries in each category, and will select the winners for that category.

4.6 The NMA Region Board President will assist Panel Leaders to recruit, identify and screen judges for

each category the region is required to judge. Judges may be used on multiple panels if they are able to complete all panel requirements prior to sitting an additional panel.

a. All Board Presidents, Panel Leaders and Judges are required to provide a biography that will be

posted online with the NMA results and feedback reports. 4.7 NMA Judging Panels will be conducted during the same time period at all judging locations. Judging

results and feedback reports will be forwarded to CHINFO where they will be prepared for release to the community. Judges are not authorized to share their results with anyone in the community before they are officially released by the Chief of Information.

4.8 All entries will be judged on professional excellence, originality, storytelling ability and creativity.

Judges decisions are subject to review by the NMA Program Administrator, and once reviewed are considered final. Judges’ comments and feedback will be provided via the NMA winners website.

17

Awards 5.1 Winners in the Unit categories will receive:

a. An award certificate.

b. A group Letter of Commendation (LOC) from the Chief of Information listing each contributor to the winning entry.

c. In addition to a certificate and group LOC, a plaque will be awarded to the first place winner in the Category U015, “Navy Media Excellence Award”.

5.2 Winners in the Individual categories will receive:

a. First place winners in each category will receive a Flag Letter of Commendation (FLOC) and an

award certificate from CHINFO.

b. Second and third place winners in each category will receive an LOC and an award certificate from the Deputy Chief of Information.

5.3 Winners in Excellence categories will receive

a. Categories E001-E012 will receive a FLOC, an award certificate from CHINFO and a plaque.

b. Categories E013 and E014 will receive a Navy/Marine Corps Achievement Medal, an award

certificate from CHINFO and a plaque.

c. Categories E015-E017 will receive a Navy/Marine Corps Commendation Medal, an award certificate from CHINFO and a plaque.

d. Military winners of Category E018 will receive a Navy/Marine Corps Commendation Medal, an award certificate from CHINFO and a plaque. Civilian winners of Category E018 will receive a Meritorious Civilian Service Commendation, an award certificate from CHINFO and a plaque.

e. Second and third place winners will not be awarded in the Excellence categories. 5.4 No award will be made in any category if the judging panel deems no nominee meets program

standards. 5.5 Honorable Mention awards will NOT be given in any category.

18

Feedback and After Action 6.1 Feedback

a. Judging panels will provide the following feedback for first, second and third place entries: 1. What was the main reason this entry won this award?

2. What were the major strengths of this entry?

b. Judging panels will summarize the main detractors of the entries that did not place and provide

that summary as feedback to the Region Board President.

c. Region Board Presidents will forward category feedback to the NMA Program Administrator. CHINFO will then consolidate and release the feedback to the Fleet after announcing the NMA winners via the NMA Award Winners website on the CHINFO Portal.

Russell D. Egnor Chief of U.S. Navy News Photography

Senior Chief Journalist

Russ Egnor entered the Navy in Detroit, Michigan on June 4, 1954 and completed Recruit Training at Great Lakes, Illinois.

After serving 18 months in shore patrol, he transferred to Kodiak,

Alaska and served with the Armed Forces Radio and Television Network there until 1958.

He then reported to Great Lakes for Journalism School and upon completion, transferred to the

Navy’s Military Sea Transportation Service, today’s Military Sealift Command. In December 1960, Egnor reported for duty aboard the heavy cruiser USS HELENA (CA 75)

homeported in San Diego. He was later transferred to Staff, Commander FIRST Fleet aboard HELENA and then to USS SAINT PAUL (CA 73) when HELENA was inactivated.

Egnor transferred to the Chief of Navy Information in 1963 where he served on the News Desk

and in the News Photo Division. He was one of the only enlisted journalists to serve as a Media Officer on the News Desk where he responded to media queries from the Pentagon Press corps and the national press. During this tour, he deployed on the first world cruise by surface nuclear powered ships. He embarked USS ENTERPRISE (CVAN 65), USS BAINBRIDGE (DLGN 25) and USS LONG BEACH (CGN 9) to prepare feature news and hometown news stories for the Sailors on this historic mission.

In 1966, Egnor was one of 13 Navy students and 2 Marines selected to attend the third

Navy/Syracuse one year program in photojournalism. Egnor graduated from Syracuse in 1967 and reported to the U.S. Pacific Fleet Combat Camera Group in San Diego and later to Combat Camera Group Detachment Saigon, Detachment Alfa, in the Republic of Vietnam. Egnor traveled extensively throughout Vietnam, shooting photographs and preparing material on combat operations and Navy life in Southeast Asia for national release.

Egnor also served in Seoul and Panmunjom Korea to cover the negotiations for the release of

USS PUEBLO (AGER 2) and its crew from North Korea. After a brief return to the United States, Egnor conducted a second tour as a combat

photojournalist and traveled throughout Thailand, the Republic of the Philippines, Okinawa and Vietnam. For a five-month period, he was the only photojournalist in Vietnam with the Combat Camera Group.

Upon release from active duty in 1969, Journalist First Class Egnor joined the Navy Reserve and

served in Public Affairs Units drilling in Norfolk, Little Creek and Oceana, Virginia. He also began his

Appendix A

Navy civilian career during the same period with the Military Sealift Command in Washington D.C., eventually being promoted as the command’s Public Affairs Officer.

In 1982, Egnor became the head of the Still Media Division of the Naval Photographic Center –

later renamed the Naval Media Center – at Naval Station Anacostia, Washington D.C. In 1986, Egnor became the Director of the Still Photo Branch within the Media Operations Department in CHINFO.

While in the Navy Reserve, Egnor was promoted to Chief Journalist and later, Senior Chief

Journalist. He frequently deployed with active duty ships to produce print and photo features for release to the civilian media. His last reserve assignment was as the Command Chief for the Naval Reserve Public Affairs Center 106 in Norfolk. After more than 34 years active and reserve naval service, Egnor joined the Retired Reserve in 1989.

While serving as Director of the CHINFO Still Photo Branch, he spearheaded the transition of the

Navy’s photo program into the era of digital imagery. His early vision of embracing digital photography to document and report on Navy news around the world resulted in wide National and International photographic coverage of naval operations around the world to include operations in Haiti, Bosnia, and the Persian Gulf.

The National Press Photographer’s Association (NPPA) recognized Egnor’s contributions to

photojournalism by awarding him the Kenneth P. McLaughlin Award of Merit in 1997. His military awards included the Joint Service Commendation Medal, Navy Commendation

Medal, Navy Achievement Medal, Combat Action Ribbon, Presidential Unit Citation, Meritorious Unit Commendation, Good Conduct Medal with 3 bronze stars, Naval Reserve Meritorious Service Medal with one star, National Defense Service Medal, Armed Forces Expeditionary Medal for Korean Service, Vietnam Service Medal and the Republic of Vietnam Campaign Medal.

He was a member of the United States Navy League, Fleet Reserve Association, U.S. Naval

Institute, Association of Naval Aviation, U.S. Navy Public Affairs Association and a charter member of the Association of Naval Photography.

Appendix A

NOTE: Commands should include all information they believe important to be viewed by the judging panels, not just the bare minimum.

***SAMPLE*** BACKGROUND PAPER

CATEGORY U004: OUTSTANDING DIGITAL PRESENCE

Insert Command Name Here STRATEGIC OBJECTIVES:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue. Vivamus consequat vulputate elit, id sollicitudin augue. Aliquam erat volutpat. Quisque posuere erat lacus, ut fringilla ex viverra nec. Nunc sed posuere ex. In ac ultrices urna, vel lobortis magna.

Aliquam consectetur metus sed posuere congue. Phasellus pellentesque pellentesque diam, vitae gravida turpis maximus at. Aliquam facilisis pharetra tortor. Suspendisse imperdiet est sem, sed dictum lorem aliquet vitae. Vestibulum cursus arcu ex, at mattis diam lobortis vitae. Cras auctor congue malesuada. Cras quis tempor lectus. Praesent vitae augue molestie, mollis tellus at, viverra ex. Ut nec orci quis ipsum ornare tempus at quis sem. Nunc dictum sapien enim, vitae posuere lorem fermentum at. Aliquam consequat gravida magna ac vehicula. Nulla leo nisi, ultrices vel euismod eu, eleifend eget ex.

Praesent a lectus quis dolor congue aliquet in tristique neque. Nam maximus justo sit amet ante mattis viverra. Donec malesuada facilisis risus ac posuere. Mauris elementum ipsum vel felis aliquet, non auctor leo fermentum. Ut a euismod est, ut ullamcorper lorem. Fusce non metus tincidunt, tempus lectus in, euismod magna. Praesent non velit ac metus ultrices semper tincidunt eget tortor. Etiam mattis iaculis ipsum eu tempus. Ut eu elit lobortis, tincidunt dui ac, interdum ante. Aenean id libero risus. Quisque sagittis id urna a commodo. Nunc ac nulla et dui pretium vulputate et laoreet mi. SHORT & LONG-TERM GOALS:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue. Vivamus consequat vulputate elit, id sollicitudin augue. Aliquam erat volutpat. Quisque posuere erat lacus, ut fringilla ex viverra nec. Nunc sed posuere ex. In ac ultrices urna, vel lobortis magna. Aliquam consectetur metus sed posuere congue. Phasellus pellentesque pellentesque diam, vitae gravida turpis maximus at. Aliquam facilisis pharetra tortor. Suspendisse imperdiet est sem, sed dictum lorem aliquet vitae. Vestibulum cursus arcu ex, at mattis diam lobortis vitae. Cras auctor congue malesuada. Cras quis tempor lectus. Praesent vitae augue molestie, mollis tellus at, viverra ex. Ut nec orci quis ipsum ornare tempus at quis sem. Nunc dictum sapien enim, vitae. TARGET AUDIENCES: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. MEDIA TIE-IN:

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue. Vivamus consequat vulputate elit, id sollicitudin augue. Aliquam erat volutpat.

Appendix B

Twitter Screen Shot

Twitter Screen Shot

Facebook Screen Shot

Quisque posuere erat lacus, ut fringilla ex viverra nec. Nunc sed posuere ex. In ac ultrices urna, vel lobortis magna.

Aliquam consectetur metus sed posuere congue. Phasellus pellentesque pellentesque diam, vitae gravida turpis maximus at. Aliquam facilisis pharetra tortor. Suspendisse imperdiet est sem, sed dictum lorem aliquet vitae. Vestibulum cursus arcu ex, at mattis diam lobortis vitae. Cras auctor congue malesuada. Cras quis tempor lectus. Praesent vitae augue molestie, mollis tellus at, viverra ex. Ut nec orci quis ipsum ornare tempus at quis sem. Nunc dictum sapien enim, vitae.

Praesent a lectus quis dolor congue aliquet in tristique neque. Nam maximus justo sit amet ante mattis viverra. Donec malesuada facilisis risus ac posuere. Mauris elementum ipsum vel felis aliquet, non auctor leo fermentum. Ut a euismod est, ut ullamcorper lorem. Fusce non metus tincidunt, tempus lectus in, euismod magna. Praesent non velit ac metus ultrices semper tincidunt eget tortor. Etiam mattis iaculis ipsum eu tempus. Ut eu elit lobortis, tincidunt dui ac, interdum ante. Aenean id libero risus. Quisque sagittis id urna a commodo. Nunc ac nulla et dui pretium vulputate et laoreet mi. Facebook Fan Page www.facebook.com/LoremIpsum Twitter Page @LoremIpsum www.twitter.com/LoremIpsum WordPress Blog http://wordpress.com/LoremIpsum

NOTE: All blue text in the appendices are not actual working links; they are colored blue to prompt the submitting command to include working links in their background paper.

Appendix B

flickr Screen Shot

youtube Screen Shot

flickr Photo Sharing Gallery www.flickr.com/LoremIpsum YouTube Video Channel www.youtube.com/LoremIpsum

Appendix B Appendix B

CATEGORY REQUIREMENTS CATEGORY U005: OUTSTANDING COMMUNICATION CAMPAIGN

This category recognizes an organization’s ability to assist the command in achieving its goals through the use of a communication plan. Entry is comprised of a two-page background paper and a separate one- to two-page products sheet. Submit the information paper and products sheet as a single PDF. The background paper must contain:

1) An introduction describing the issue or problem the command is trying to solve, a potential problem the command wishes to avert or an opportunity the command wishes to leverage. Provide an explanation of how the issue, problem or potential problem affects the command’s ability to achieve its goal or how the opportunity helps with goal achievement. Also include the types of research (primary and/or secondary) used to define or redefine the situation and the publics affected by the issue, problem or potential problem, or opportunity. Lastly, list when the plan was developed. If the plan was developed prior to the competition year, state so, but be sure to include what updates, if any, were made during the competition year and why.

2) List the specific, measurable objective the plan was designed to achieve, and the overall strategy or strategies used to achieve it. Explain why the strategy or strategies were selected. If one of those strategies was a campaign run in coordination with other organizations, such as local broadcast stations or tenant organizations with their own PA office, list it and include an explanation as to why the campaign was chosen.

3) List the communication tactics used and the specific audience each tactic was designed to reach. At least half of the communication tactics must have been implemented during the program year, though it may have started during the previous year.

4) A paragraph summarizing the results. This paragraph may include outputs (numbers of products produced overall and number of website views); however, there must be an explanation of the outcomes achieved such as increased awareness of the unit’s mission. To do so, an analysis of the specific, measurable objective and whether or not it was achieved is required. The analysis must include how this was measured and the evaluation methods used (i.e., pre-plan and post-plan assessments). Lastly, explain how the plan helped the command resolve the issue or problem, avert a potential problem or leverage an opportunity.

The products sheet must:

1) List the communication products produced to support communication tactics such as spots, news stories, and special programs; include hyperlinks to all products.

2) Include at least two digital platforms with URLs and explain how the platforms accomplished communication objectives. The platforms may be the unit’s official website or official social media sites.

3) Content for the digital platforms must be provided by Navy or DoD PA practitioners with overall management of the sites and release authority residing within the Navy. The sites must conform to Navy and DoD information, security review, and web instructions and regulations. The sites must have been in existence for a minimum of three months during the program year and must be updated on a regular schedule, either daily or weekly. The sites will be judged as they exist on the day of judging. If the URLs are not workable, judges reserve the right to disqualify the entry.

Appendix C

***SAMPLE*** BACKGROUND PAPER

CATEGORY U005: OUTSTANDING COMMUNICATION CAMPAIGN CAMPAIGN: “Name of Campaign” INTRODUCTION

An introduction describing the issue or problem the command is trying to solve, a potential problem the command wishes to avert or an opportunity the command wishes to leverage. Provide an explanation of how the issue, problem or potential problem affects the command’s ability to achieve its goal or how the opportunity helps with goal achievement. Also include the types of research (primary and/or secondary) used to define or redefine the situation and the publics affected by the issue, problem or potential problem, or opportunity. Lastly, list when the plan was developed. If the plan was developed prior to the competition year, state so, but be sure to include what updates, if any, were made during the competition year and why. OBJECTIVES / STRATEGIES

List the specific, measurable objective the plan was designed to achieve, and the overall strategy or strategies used to achieve it. Explain why the strategy or strategies were selected. If one of those strategies was a campaign run in coordination with other organizations, such as local broadcast stations or tenant organizations with their own PA office, list it and include an explanation as to why the campaign was chosen.

STRATEGY #1: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue. Vivamus consequat vulputate elit, id sollicitudin augue. Aliquam erat volutpat. Quisque posuere erat lacus, ut fringilla ex viverra nec. Nunc sed posuere ex. In ac ultrices urna, vel lobortis magna.

STRATEGY #2: Aliquam consectetur metus sed posuere congue. Phasellus pellentesque pellentesque diam, vitae gravida turpis maximus at. Aliquam facilisis pharetra tortor. Suspendisse imperdiet est sem, sed dictum lorem aliquet vitae. Vestibulum cursus arcu ex, at mattis diam lobortis vitae. Cras auctor congue malesuada. Cras quis tempor lectus. Praesent vitae augue molestie, mollis tellus at, viverra ex. Ut nec orci quis ipsum ornare tempus at quis sem. Nunc dictum sapien enim, vitae posuere lorem fermentum at. Aliquam consequat gravida magna ac vehicula. Nulla leo nisi, ultrices vel euismod eu, eleifend eget ex.

STRATEGY #3: Praesent a lectus quis dolor congue aliquet in tristique neque. Nam maximus justo sit amet ante mattis viverra. Donec malesuada facilisis risus ac posuere. Mauris elementum ipsum vel felis aliquet, non auctor leo fermentum. Ut a euismod est, ut ullamcorper lorem. Fusce non metus tincidunt, tempus lectus in, euismod magna. Praesent non velit ac metus ultrices semper tincidunt eget tortor. Etiam mattis iaculis ipsum eu tempus. Ut eu elit lobortis, tincidunt dui ac, interdum ante. Aenean id libero risus. Quisque sagittis id urna a commodo. Nunc ac nulla et dui pretium vulputate et laoreet mi.

COMMUNICATION TACTICS

List the communication tactics used and the specific audience each tactic was designed to reach. At least half of the communication tactics must have been implemented during the program year, though it may have started during the previous year.

TACTIC #1: Lorem ipsum dolor sit amet, consectetur adipiscing elit. AUDIENCE #1: Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Appendix C

TACTIC #2: Lorem ipsum dolor sit amet, consectetur adipiscing elit. AUDIENCE #2: Lorem ipsum dolor sit amet, consectetur adipiscing elit. TACTIC #3: Lorem ipsum dolor sit amet, consectetur adipiscing elit. AUDIENCE #3: Lorem ipsum dolor sit amet, consectetur adipiscing elit. TACTIC #4: Lorem ipsum dolor sit amet, consectetur adipiscing elit. AUDIENCE #4: Lorem ipsum dolor sit amet, consectetur adipiscing elit.

RESULTS

A paragraph summarizing the results. This paragraph may include outputs (numbers of products produced overall and number of website views); however, there must be an explanation of the outcomes achieved such as increased awareness of the unit’s mission. To do so, an analysis of the specific, measurable objective and whether or not it was achieved is required. The analysis must include how this was measured and the evaluation methods used (i.e., pre-plan and post-plan assessments). Lastly, explain how the plan helped the command resolve the issue or problem, avert a potential problem or leverage an opportunity.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue. Vivamus consequat vulputate elit, id sollicitudin augue. Aliquam erat volutpat. Quisque posuere erat lacus, ut fringilla ex viverra nec. Nunc sed posuere ex. In ac ultrices urna, vel lobortis magna.

Aliquam consectetur metus sed posuere congue. Phasellus pellentesque pellentesque diam, vitae gravida turpis maximus at. Aliquam facilisis pharetra tortor. Suspendisse imperdiet est sem, sed dictum lorem aliquet vitae. Vestibulum cursus arcu ex, at mattis diam lobortis vitae. Cras auctor congue malesuada. Cras quis tempor lectus. Praesent vitae augue molestie, mollis tellus at, viverra ex. Ut nec orci quis ipsum ornare tempus at quis sem. Nunc dictum sapien enim, vitae posuere lorem fermentum at. Aliquam consequat gravida magna ac vehicula. Nulla leo nisi, ultrices vel euismod eu, eleifend eget ex.

Praesent a lectus quis dolor congue aliquet in tristique neque. Nam maximus justo sit amet ante mattis viverra. Donec malesuada facilisis risus ac posuere. Mauris elementum ipsum vel felis aliquet, non auctor leo fermentum. Ut a euismod est, ut ullamcorper lorem. Fusce non metus tincidunt, tempus lectus in, euismod magna. Praesent non velit ac metus ultrices semper tincidunt eget tortor. Etiam mattis iaculis ipsum eu tempus. Ut eu elit lobortis, tincidunt dui ac, interdum ante. Aenean id libero risus. Quisque sagittis id urna a commodo. Nunc ac nulla et dui pretium vulputate et laoreet mi.

Appendix C

NOTE: All blue text in the appendices are not actual working links; they are colored blue to prompt the submitting command to include working links in their background paper.

***SAMPLE*** PRODUCTS SHEET

COMMUNICATION PRODUCTS List the communication products produced to support communication tactics such as spots, news stories, and special programs; include hyperlinks to all products.

• First News Story • AFN Spot • First Social Media Post • Second Social Media Post with Powerpoint • First AFN Story • Second News Story • Commander’s Call Video • Event page on Command Website • Third News Story • “How To” Feature Story • Third Social Media Post • Commander’s Town Hall Video • Wrap-Up New Story

DIGITAL PLATFORMS Include at least two digital platforms with URLs and explain how the platforms accomplished communication objectives. The platforms may be the unit’s official website or official social media sites.

• Facebook: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue.

• Command Website: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue.

• Twitter: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue.

• Flickr: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue.

Appendix C Appendix C

Website

Screen Shot #1

Splash Page

Command Website

Screen Shot #2

Video Page

***SAMPLE*** BACKGROUND PAPER

CATEGORY U006: OUTSTANDING WEBSITE CATEGORY U007: OUTSTANDING BLOG

WEBSITE: Command Website COMMUNICATION OBJECTIVES: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue.

EXAMPLES OF BLOG POSTS: • 4Feb2016 – Lorem Ipsum Dolor Sit Amet, Consectetur

o http:// Loremipsum.navy.mil./2016/02/04/ DolorSitAmet

Appendix D

Command Website

Screen Shot #3

Blog Page

• 6Jun2016 – Adipiscing Elit Suspendisse Vel Mi Sit o http://LoremIpsum.navy.mil./2016/06/06/Adipiscing-Elit-Suspendisse-VelMi-Sit

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SHORT & LONG-TERM OBJECTIVES: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue. TARGET AUDIENCE: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue. RESULTS: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue. SUCCESS STORY: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue.

Appendix D

***SAMPLE*** ANALYTICS INFORMATION

CATEGORY I022: VIDEO – SOCIAL MEDIA

Name: Petty Officer David Goliath Command: Lorem Ipsum Entry Title: Dolor Sit Amet Date First Aired: 27Jan2016 This video is hosted at the following websites:

www.youtube.com/video/LoremIpsum/DolorSitAmet www.facebook.com/LoremIpsumfanpage/videos/DolorSitAmet

Combined Online Viewers Reached as of 31Dec2016: 3,725 Likes: 49 Shares: 12 View Cycle: 75% Lorem ipsum dolor sit amet 21% Suspendisse vel mi sit amet mi dapibus Explain all other ways this video is used to reach your command’s audience(s):

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue.

Appendix E

NOTE: If you think it’s important for the judging panel to know about your nominee, include it. There is no page limit for this entry form.

***SAMPLE*** ENTRY FORM

EXCELLENCE CATEGORIES E001-E018

Name: Orville W. Wright Rank/Rate: Petty Officer Third Class

Command: USS Thomas Jefferson (CVN 85)

Length of Service: 2yrs, 4mos. Time Onboard: 1yr, 2mos.

Category: E001

Nature of nominee’s duties: Explain the nominee’s duties, and how the nominee performs while completing those duties. Include all information you believe would be important for the judging panel to review. For example, if your nominee is not only on-air talent, but also the producer and director for your video division, include it in this entry form. Additionally, due to the nature of many civilian position descriptions (PD), it is very important to inform the judging panel of the nature of a civilian’s duties and assignments in relation to their PD when nominating for civilian excellence categories. For example, if the civilian you are nominating for a photography award is responsible for shooting a very specific type of photo, please let our judging panel know so they can take this into account when choosing a winner in that particular category.

Describe the nominee’s performance in this category: Explain how the nominee’s performance is above the expected standard for the category nominated. Include information on how the nominee both learns and trains with others to create superior products in the category in which he or she is nominated.

Additional information: Provide any additional information related to the nominee’s performance in the category nominated you believe would be of significant interest to the judging panel. For example, include information on your petty officer nominated for Junior NCOY (Shore) who spent 40 hours during the year helping Boy Scouts earn their Photography Merit Badge.

Nominations for categories E013 through E017 complete the following: Describe how the nominee uses their skills as a communicator to improve the work center, division and/or department: Explain the nominee’s ability to use his or her communication skills to improve the work environment, whether through leadership, training, or other means.

Describe how the nominee uses their skills as a communicator to improve the command: Use this space to explain the nominee’s impact on the command through their skills as a communicator. Examples of information to be considered by the judging panel in this section include: PAO of the command’s Junior Petty Officer Association; developed a command-wide SAPR education campaign that was later used at the base-wide level; developed a unique multi-media recruiting campaign to increase COMSERVE participation throughout the command. Examples of information that will not be

Appendix F

considered by the judging panel in this section include: member of the command Junior Petty Officer Association; participant at COMSERVE projects.

Nominations for category E018: Provide a 360-degree review of the nominee. Nominees will be judged based on testimonials from those the nominee leads as well as those in the nominee’s upper chain of command. Facts and anecdotal information will help the judging panel determine the awardee in this category.

Appendix F

***SAMPLE*** LETTER OF NOMINATION

EXCELLENCE CATEGORIES E001-E-018

(LETTERHEAD) 01JAN2016 FROM: PUBLIC AFFAIRS OFFICER, USS THOMAS JEFFERSON (CVN 85) TO: DIRECTOR, NAVY MEDIA AWARDS SUBJ: CY2016 OUTSTANDING NEW MULTIMEDIA PRODUCER NOMINATION ICO

PETTY OFFICER THIRD CLASS ORVILLE W. WRIGHT 1. Petty Officer Orville Wilbur Wright has my highest recommendation for selection as the Russell Egnor Navy Media Awards Outstanding New Multimedia Producer for CY2016. 2. Although on board USS Thomas Jefferson for just over one year, Petty Officer Wright has proven to be a stellar performer, producing video and multimedia stories of the highest caliber. He has a remarkable ability to take a story and emphasize elements that make for great storytelling. One notable example is “USS Thomas Jefferson Sailor Turns Hobby Into Money-Saving Idea for the Navy,” included in this package. Due to his high motivation, he learns quickly and adapts to criticism in a positive manner. Petty Officer Wright’s stories have received praise from the chain of command as well as our many followers on the command’s Facebook pages and Youtube account. 3. Petty Officer Wright is a remarkable storyteller, an impactful performer and technically sound in all areas of the multimedia field. He is uncharacteristically suited for the multimedia field for someone so new to the medium. He would be an outstanding representative of the public affairs community and the Navy as the CY2016 Outstanding New Multimedia Producer.

Very Respectfully, I. M. Talkative CDR, USN

Appendix G

***SAMPLE*** NOMINEE BIOGRAPHY

EXCELLENCE CATEGORIES E001-E-018

Petty Officer Third Class (SW/AW) Orville W. Wright

USS Thomas Jefferson (CVN 85)

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel mi sit amet mi dapibus sollicitudin sed non arcu. Donec eget nibh a elit maximus gravida nec quis ex. Ut consectetur et ex ac accumsan. Sed tincidunt nulla nibh, et porttitor enim sodales ut. Donec a lectus viverra, fringilla urna quis, tincidunt augue.

NOTE: Submit as an OCR scanned PDF (i.e., a Microsoft Word document saved as a PDF)

Appendix H

Sample Roster-Style Photo (not shown actual size).

***SAMPLE*** OFFICIAL PHOTO GUIDELINES

EXCELLENCE CATEGORIES E001-E-018

• Official photos submitted for each Excellence

Category should be roster-style photos following standard Navy guidelines for roster photos.

• Each photo should be full color, cropped to 8x10. • Photos should be resized to be no more than

1.5mb in size. • Do not submit a full-length roster photo. • Submit photo as a JPEG file.

Appendix I

Appendix J

NMA TO DEFENSE MEDIA AWARDS MATRIX

NMA Category NMA Title DMA

Category DMA Title

E001 New Navy Multimedia Producer of the Year No award

E002 Navy Multimedia Producer of the Year MVY Military Videographer of the Year (MILVID)

E003 Navy Civilian Multimedia Producer of the Year CVY Civilian Videographer of the Year

E004 New Navy Writer of the Year No award

E005 Navy Writer of the Year MJY Thomas Jefferson Military Journalist of the Year

E006 Navy Civilian Writer of the Year CJY Thomas Jefferson Civilian Journalist of the Year

E007 New Navy Photographer of the Year No award

E008 Navy Photographer of the Year MPY Military Photographer of the Year (MILPHOG)

E009 Navy Civilian Photographer of the Year CPY Civilian Photographer of the Year

E010 New Graphic Designer of the Year No award

E011 Graphic Designer of the Year MGY Military Graphic Artist of the Year (MILGRAPH)

E012 Civilian Graphic Designer of the Year CGY Civilian Graphic Artist of the Year E013 E014 E015 E016

E017

Navy Communicator of the Year (selected from Sea / Shore (Junior and Senior) and Reserve

DCY Defense Communicator of the Year

E018 Russ Egnor Leadership Excellence Award No award

NMA TO DEFENSE MEDIA AWARDS MATRIX (continued)

NMA Category NMA Title DMA

Category DMA Title

I001 Audio – Feature Story No award I002 Audio – Information Story No award I003 Audio – Spot No award I004 Graphic Design – Illustration No award I005 Graphic Design – Digital Art GIDA Digital Art I006 Graphic Design – Identity Design GIID Identity Design

I007 I008 I009

1st Place winners in Graphic Design – Poster, Publication (Open) and Infographic categories GILD Layout And Design

I010 Graphic Design – Multimedia Infographic No award I011 Graphic Design – Animation No award I012 Photo – Feature Photo PIFP Feature Photo I013 Photo – News Photo PINP News Photo I014 Photo – Operational Documentation PIOD Operational Documentation I015 Photo – Training Documentation PITD Training Documentation I016 Photo – Photojournalism PIPJ Photojournalism I017 Photo – Picture Story PIPS Picture Story I018 Photo – Portrait PIPO Portrait I019 Photo – Pictorial PIPI Pictorial I020 Video – Feature VIFS Video Feature Story I021 Video – Information Story No award I022 Video – Multimedia Feature VIMS Multimedia Story I023 Video – Operational Documentation VIOD Operational Documentation I024 Video – Training Documentation VITD Training Documentation I025 Video – Series VISR Video Series I026 Video – Social Media No award I027 Video – Spot VISP Video Spot I028 Writing – Commentary / Blog Post PIBC Commentary / Blog Post I029 Writing – Feature PIFS Feature Story I030 Writing – Information Story No award I031 Writing – Series No award U001 CE News Publication PUCE CE News Publication U002 Funded News Publication PUFN Funded News Publication U003 Digital Publication PUDP Digital Publication U004 Outstanding Digital Presence No award U005 Outstanding Communication Campaign PUOC Outstanding Communication Plan U006 Writing – Social Media Post No award U007 Audio – Short-form production No award U008 Audio – Long-form production No award U009 Video – Short-form Production VUSP Short-form Production U010 Video – Long-form Production VULP Long-form Production U011 Cruisebook (Small Command) No award U012 Cruisebook (Large Command) No award U013 Navy Media Excellence Award No award