2016 new business league report

2016 New Business League Report

Creative, Digital & Media Agencies

February 2017

IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS & THEIR AGENCIES

2

Methodology

The R3 New Business League has been compiled since 2002 using data

supplied by multinational agencies on a monthly basis to R3. In addition,

this data supplied is balanced against Client Estimates, Nielsen ADEX,

discounted to appropriate levels and then converted to a revenue estimate.

R3 strives to be accurate in all reporting, but welcomes comments and

questions. Please write to [email protected] or visit www.rthree.com for more

information or to download a soft copy. R3 is the leading independent

consultancy focused on tracking of agency performance, and marketing ROI.

mailto:[email protected]

http://www.rthree.com/


3

2016 New Business League

Report Highlights

• R3 has collected and individually ranked more than

8,000 new business wins across creative, media and

digital agencies globally this year, covering nearly $3b

in revenue.

• 2016 saw a 16% increase in the number of media

agency new business wins, and a 9% increase for

creative agencies.

• Revenue added from new business wins rose by 9.5%

for creative & digital agencies but fell 13% for media

agencies.


Table of Contents

Creative vs. Media Agencies

By Revenue and Wins

1 ……………………………………………………………………………………………………….

Top 10 Wins

Creative and Media Agencies

2

Top Five Creative Agencies

Top Three wins of 2016

3

Top Five Media Agencies

Top Three Wins of 2016

4

Holding Group Rankings

Global, US, APAC and China

5

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1 Creative Vs. Media Agencies

5


6


In our June 2016 new business tracking, it seemed likely marketers would be more active in reviewing and

adding to their creative agency rosters throughout the remainder of 2016 – and while we did track roughly

300 more creative wins than in H2 of 2015, there was actually a bigger percent increase for media agencies,

who won 16.6% more business in 2016 than in the previous year.


7


Rather than becoming the year of ‘Roster-palooza,’ 2016 could really be called ‘Media-Palooza,’ Part 2. The

second half of the year saw big spenders like AT&T, Fiat Chrysler and 21st Century Fox making decisions about

their agency partners, but it is interesting to note that while the number of media wins for the year is up,

revenue is actually down 13% from last year.


8


Global

Revenue (US$M)

2014 2015 2016 16 vs 15

Creative - 1,888 2,066 9%

Media - 1,017 885 -13%

Total - 2,905 2,952 2%

# of Wins

2014 2015 2016 16 vs 15

Creative - 4,305 4,688 9%

Media - 2,942 3,368 14%

Total - 7,247 8,056 11%

Revenue (US$M)

2014 2015 2016 16 vs 15

Creative - 854 1,005 18%

Media - 362 201 -44%

Total - 1,217 1,207 -1%

# of Wins

2014 2015 2016 16 vs 15

Creative - 517 463 -10%

Media - 212 134 -37%

Total - 729 597 -18%

US

Globally, media agencies saw their revenue added by new business decrease by 13% over 2015. However, in

the US, that percentage was a staggering 44%.


9


APAC

Revenue (US$M)

2014 2015 2016 16 vs 15

Creative 458 541 767 42%

Media 269 315 400 27%

Total 728 856 1,167 36%

# of Wins

2014 2015 2016 16 vs 15

Creative 2692 3,150 3,701 17%

Media 1767 1,965 2,058 5%

Total 4,459 5,115 5,759 13%

Revenue (US$M)

2014 2015 2016 16 vs 15

Creative 107 150 293 95%

Media 87 98 170 73%

Total 194 249 464 86%

# of Wins

2014 2015 2016 16 vs 15

Creative 353 580 953 64%

Media 215 264 217 -18%

Total 568 844 1,170 39%

China

China was a very active market in 2016, with the total number of wins for both creative and media agencies up

by 39%. Interestingly, the number of media wins decreased by 18% over 2015, but revenue was up an

impressive 73%, driven by big wins from Starcom and Mindshare.


10


EU

Revenue (US$M)

2014 2015 2016 16 vs 15

Creative - 315 262 -17%

Media - 242 201 -17%

Total - 557 464 -17%

# of Wins

2014 2015 2016 16 vs 15

Creative - 399 423 6%

Media - 635 980 54%

Total - 1,034 1,403 36%

Revenue (US$M)

2014 2015 2016 16 vs 15

Creative - 115 93.6 -19%

Media - 76 27.8 -63%

Total - 191 121.4 -36%

# of Wins

2014 2015 2016 16 vs 15

Creative - 283 160 -43%

Media - 117 149 27%

Total - 400 309 -23%

LATAM

The EU saw revenue added by new business fall across the board, even though the number of pitches was on

the rise. In LATAM, the total number of wins fell by 23%, indicating that marketers are happy with their current

agencies, particularly with their creative agency relationships.

2 Top 10 Wins

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Top 10 Wins

Taking a look at the top 10 wins across the global, US, APAC and Chinese markets reveals that BBDO’s mid-year

AT&T win propelled them into the first place spot in several markets and was significant enough to keep them

there for Q3 and Q4.

Top ten creative wins

AGENCY MONTH ACCOUNT AREA

BBDO July AT&T United States

DDB Aug McDonald's N America

Droga5 Oct Sprint United States

72andSunny Oct General Mills United States

MMB Sep Subway United States

CHI & Partners Oct Toyota Europe

VML Feb Wendy's United States

Anomaly Mar Campell Soups(Prego, Pace,

SpaghettiOs and Ready Meals) United States

Saatchi & Saatchi June Wal-Mart United States

Redscout Oct General Mills United States

Global


BBDO July AT&T United States

DDB Aug McDonald's N America

Droga5 Oct Sprint United States

72andSunny Oct General Mills United States

MMB Sep Subway United States

VML Feb Wendy's United States

Anomaly Mar Campell Soups(Prego, Pace,

SpaghettiOs and Ready Meals) United States

Saatchi & Saatchi June Wal-Mart United States

Redscout Oct General Mills United States

McGarryBowen June JC Penney United States

US


13

Top 10 Wins


Cheil Worldwide Sep Nissan Infiniti Motor (Digital) China

Fred & Farid May Vivo China

Havas Worldwide Sep Bank of Communications China

Publicis Jan Tiger Beer Australia

Publicis Sep Alisports Project China

M&C Saatchi Jan Woolworths Australia

TBWA Feb Virgin Mobile Australia

TBWA Feb Foxtel Australia

TBWA Mar Bellamy's Organic China

DDB Feb AA Insurance New Zealand

APAC


Cheil Worldwide Sep Nissan Infiniti Motor (Digital) China

Fred & Farid May Vivo China

Havas Worldwide Sep Bank of Communications China

Publicis Sep Alisports Project China

TBWA Mar Bellamy's Organic China

Interone Sep HNA Group China

DDB Nov Hennessy Brand Activation

Pitch China

Y&R Nov Cool Pad Technology China

McCann

WorldGroup Nov Qualcomm China

Saatchi & Saatchi Mar Mondelez (Gum and Candy) China

China



14

Top 10 Wins


CHI & Partners Oct Toyota Europe

BBDO July Lidl Germany

TBWA Jan Le SIG (French gov.) France

DDB Oct Seat Europe

TBWA Oct PMU France

Serviceplan Sep BMW Europe

Romance Sep Intermarche France

Droga5 Oct Seat Project Europe

Grey Group Aug Marks & Spencer UK

Wieden &

Kennedy Aug Sainsbury's UK

EU


Talent Marcel Jan Claro mobile Brazil

McGarryBowen June FCA Project Brazil

Mullen Lowe Feb Lenovo Latam

BBDO Dec Volkswagen Brazil

DPZ&T Mar McDonald's Latam

LOV June Philips (Digital) Brazil & Latam

CP+B May Diageo Project Brazil

R/GA Sep Nike Sportswear (Digital) Brazil

Publicis Dec Procter & Gamble (various

brands) Brazil

McCann

WorldGroup May Coca-Cola Argentina

LATAM


Global leader BBDO also had a strong performance in the EU and LATAM with their Lidl and Volkswagen wins. In

the EU they were second to CHI & Partners while in LATAM they came in the 4th place spot.


15

Top 10 Wins


PHD June Volkswagen Global

Hearts & Science July AT&T United States

GroupM Mar Target United States

Zenith Aug Coty Global

RPA Dec Honda and Acura(Media

Buying) United States

Horizon Media June LG Electronics United States

Carat Aug Diageo UK

Haworth Media Sep Walmart United States

Starcom Sep P&G (Buying) China

MediaHub Sep Western Union Global

Global


Hearts & Science July AT&T United States


GroupM Mar Target United States

RPA Dec Honda and Acura(Media

Buying) United States

Horizon Media June LG Electronics United States

Haworth Media Sep Walmart United States


Assembly May 21st Century Fox(Planning) United States

Zenith May 21st Century Fox(Buying) United States

MediaHub Sep Western Union Global

US

Top ten media wins

The media tables tell a similar story, with Omnicom’s Hearts & Science winning the media portion of the

AT&T business, keeping them on top in the US for the remainder of 2016, and second only to PHD’s June

Volkswagen win on the global chart.


16

Top 10 Wins




MediaCom Sep P&G (SKII/Olay) Planning China

Mindshare Nov Yili (Planning and Content) China

Zenith June Shanghai General Motors China

Mindshare Feb KangShiFu(Digital) China

DCCC Dec Coca-Cola China

Mindshare July IKEA China


Starcom Dec

FCA (Alfa Romeo, Chrysler and

Jeep) EMEA & APAC

APAC



MediaCom Sep P&G (SKII/Olay) Planning China

Mindshare Nov Yili (Planning and Content) China

Zenith June Shanghai General Motors China

Mindshare Feb KangShiFu(Digital) China

DCCC Dec Coca-Cola China

Mindshare July IKEA China

Zenith Oct FCA China

Universal McCann Aug GMI(Planning) China

Mindshare Aug Chery Jaguar Land Rover

(Buying) China

China

Top ten media wins


17

Top 10 Wins



Carat Aug Diageo UK

M/SIX Oct Toyota Europe

MediaCom Dec Nestle Germany

Maxus July BT UK

Starcom Dec FCA

EMEA & APAC

(Alfa Romeo,

Chrysler and

Jeep)

Initiative Jan Reckitt Benckiser Germany

Mediacom Jan Sony Playstation EMEA

MediaCom Dec IKEA Germany

Zenith Dec Mars (Media Buying) UK



MediaCom Mar Sony Electronics Project LATAM

Havas Media April TIM Brazil

Havas Media Oct 21st Century Fox LATAM

PHD Jan Bayer Mexico

Carat May BRF Argentina

MediaCom Dec Alsea Restaurant Company Mexico

Havas Media Dec Hyundai Kia Mexico

Mindshare Sep Abbott Mexico

Universal McCann Sep Johnson & Johnson Mexico

Top ten media wins

EU LATAM

3 Top Five Creative Agencies

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Top 5 Creative Agencies

BBDO ended the year in first place amongst terms of revenue among the creative and digital agencies in our

global and US market ranking, while Ogilvy leads in APAC and China. Ogilvy saw most of their wins from new

business come in the first half of 2016 with big wins from Motorola and GSK, but their big Vodafone win helped

them close the gap in the final month globally.

BBDO extended its VW relationship in Brazil in December, helping it stay in a leadership position.


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MONTH

RANK LAST

MONTH AGENCY RECENT WINS

ESTIMATED YTD

WIN REVENUE

(USD $ m)

RECENT

LOSSES

ESTIMATED OVERALL

YTD REVENUE

(USD $m) No.of Wins

1 1 BBDO Neulasta US, Merisant Global, Volkswagen

Brazil, Kiabi France 351.3 Sainsbury's UK 269.3 35

2 2 DDB McDonald's Singapore, Samsung(TV and Home

Appliances) North America 231.5 Qualcomm US 182.0 323

3 3 Ogilvy KFC Germany, Sipsmith Gin UK, British Airways

(Digital) Global, Vodafone UK 198.8 Expedia Europe 171.4 606

4 4 Droga5 Sprint US, Google Pixel Global, The New York

Times US, Seat Europe Project 125.7 Diet Coke US 109.0 11

5 5 McGarryBowen United Airlines Global, Clorox Global, JC

Penney US, Mondelez US Project 113.4 Staples US 108.4 24

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MONTH

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ESTIMATED YTD

WIN REVENUE

(USD $ m)

RECENT

LOSSES

ESTIMATED OVERALL

YTD REVENUE

(USD $m) No.of Wins

1 1 BBDO AT&T, Neulasta, LinkedIn, Subway, Merisant,

ExxonMobil (portion) 302.5 HP Enterprise 241.5 8

2 3 DDB Samsung (TV and Home Appliances),

McDonald's, Time Warner, Seat 141.0 Qualcomm 110.0 7

3 2 Droga5 Sprint, Google Pixel, The New York Times, T-

Mobile, Pizza Hut 114.9 Diet Coke 105.2 9

4 4 McGarryBowen JC Penney, Olive Garden, Mondelez Project,

Disney Project, Hallmark Project 96.5 Staples 91.5 15

5 5 Ogilvy Motorola, Nationwide, Royal Caribbean

Project, GSK(Expert Marketing) 48.3 Time Warner 45.3 35

US

Global


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ESTIMATED YTD

WIN REVENUE

(USD $ m)

RECENT

LOSSES

ESTIMATED OVERALL

YTD REVENUE

(USD $m) No.of Wins

1 1 Ogilvy Mitsubishi Heavy Industries Japan, CPAA China

Project, Abbvie Australia 127.1 TBZ India 121.9 565

2 2 McCann

WorldGroup

Shilla Duty Free Shop Korea Project, Dimmi

Australia Project, YKK Japan Project 64.7 VIP India 63.5 522

3 3 Isobar Panasonic India Digital Project 63.3 63.3 294

4 5 DDB McDonald's Singapore, SC Johnson Singapore,

Fino Bank India 65.2

Vita Tea

China/Hong

Kong

63.1 308

5 4 Publicis Nestle NDG Digital Korea, Tencent China

Project, ChungHwa Telecom Taiwan 62.8

FMCG Client

China 60.7 305

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MONTH

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ESTIMATED YTD

WIN REVENUE

(USD $ m)

RECENT

LOSSES

ESTIMATED OVERALL

YTD REVENUE

(USD $m) No.of Wins

1 1 Ogilvy CPAA Project, DTO Project, Giti Tire, Nestle

Project 388.3 Shuijingfang 381.0 206

2 2 Isobar FMCG Client 301.1 301.1 174

3 3 Publicis MERIAL Project, Chevrolet Project, Anchor Beer

Project 189.4 FMCG Client 182.9 140

4 4 Dentsu Auto Client 166.1 Jing Dong

Project 166.0 77

5 5 Saatchi &

Saatchi

Boneco, Sands Project, P&G Project, VIVO

Project 148.0 Shinho 145.5 28

APAC

China


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ESTIMATED YTD

WIN REVENUE

(USD $ m)

RECENT

LOSSES

ESTIMATED OVERALL

YTD REVENUE

(USD $m) No.of Wins

1 1 TBWA PMU France, Vicks Europe, Pampers Germany,

Unitymedia Germany 42.9 Smyths Toys UK 38.4 7

2 2 CHI & Partners Toyota Europe, McVitie's and Godiva UK 35.4 Drench/R

White's UK 34.9 2

3 4 BBDO Kiabi France, Merisant Global, Lidl Germany,

Douglas Germany 35.0 Sainsbury's UK 19.0 9

4 5 DDB Seat Europe, Sky Mobile UK, Free Mobile

France, Strongbow UK 23.3 Clorox Global 17.9 6

5 3 Grey Group Weber Grills Europe, C&A Europe, Marks &

Spencer UK 23.6 Vodafone UK 14.6 8

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MONTH

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ESTIMATED YTD

WIN REVENUE

(USD $ m)

RECENT

LOSSES

ESTIMATED OVERALL

YTD REVENUE

(USD $m) No.of Wins

1 1 Talent Marcel Claro Mobile Brazil, Tang Brazil 10.5 10.5 2

2 2 McCann

WorldGroup

Coca-Cola Argentina, Huawei Uruguay, Hospital

Beneficência Portuguesa Brazil 5.2 5.2 5

3 3 McGarryBowen FCA Brazil Project 5.0 5.0 1

4 16= BBDO Volkswagen Brazil, Farmacity Argentina,

Aerolíneas Argentina 4.8 4.8 4

5 9 Publicis

P&G Brands Brzil, Carrefour Brazil, Molico

(Nestlé) Brazil, Kit Kat & Crunch (Nestlé)

Panama

4.7 4.7 5

EU

LATAM

4 Top Five Media Agencies

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The second half of 2016 saw a huge surge in the number of media accounts changing hands in the midst of

somewhat of a transparency crisis in the industry.

R3 reviewed more than 3,400 wins from 80 different media agencies to build a comparative performance of

new business analysis, with more than 2,000 of those wins coming in the second half. PHD’s VW win and 185

others allowed it to finish the year in first place in terms of revenue in the global chart, closely followed by

Omnicom’s Hearts and Science.

In China and APAC, Mindshare and Zenith took the lead.


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MONTH

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ESTIMATED YTD

WIN REVENUE

(USD $ m)

RECENT

LOSSES

ESTIMATED OVERALL

YTD REVENUE

(USD $m) No.of Wins

1 1 PHD AIA Italy, Rabobank Groep Netherlands,

Volkswagen Global, Canon UK 183.3 Mars Finland 179.6 186

2 2 Hearts &

Science AT&T US 135.0 135.0 1

3 3 Mindshare 21st Century Fox Europe, Abbott US, Wyeth

(Planning) China, IKEA Australia 146.2

Tim Hortons

Canada 109.3 469

4 4 Havas Media Swarovski Global, 21st Century Fox LatAm,

Deka Bank Germany, Hyundai Kia Mexico 89.4

Nationwide

Building Society

UK

75.3 249

5 7 OMD Campofrio Food Group Spain, Bancolombia

Colombia, JCPenney Puerto Rico 108.0 Heinz Australia 64.0 353

Global

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ESTIMATED YTD

WIN REVENUE

(USD $ m)

RECENT

LOSSES

ESTIMATED OVERALL

YTD REVENUE

(USD $m) No.of Wins

1 1 Hearts &

Science AT&T 135.0 135.0 1

2 2 PHD Volkswagen, Carnival Corporation, Old Navy

(Digital), MailChimp, Symantec 68.9 68.9 7

3 3 GroupM Target, IKEA (Media Buying) 39.3 39.3 2

4 4 Horizon Media Tim Hortons, Avon, LegalZoom, LG Electronics,

Chobani, La Quinta Hotels 35.9 35.9 6

5 - RPA Honda and Acura(Media Buying) 30.0 30.0 1

US


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MONTH

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ESTIMATED YTD

WIN REVENUE

(USD $ m)

RECENT

LOSSES

ESTIMATED OVERALL

YTD REVENUE

(USD $m) No.of Wins

1 1 Mindshare Yili(Planning and Content) China, IKEA

Australia, Wyeth (Planning) China 93.8 TNZ Australia 82.7 227

2 2 Zenith 21st Century Fox APAC, STB Global, Swisse

China, Takeda China 65.4 Huawei Kuwait 56.5 92

3 4 PHD SAP Thailand, ExxonMobile Thailand Project,

Scotch Thailand 40.9 MYOB Australia 38.4 76

4 3 OMD McDonald's Philippines Projects, Cera C-Cure

Thailand, Beiersdorf(Digital) Philippines 46.6

Bakers Delight

Australia 37.6 137

5 15 Starcom FCA AU/IN/JP, Mars(Buying) Asia(8 Markets),

Heinz Australia 55.8 Coca-Cola China 35.8 76

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ESTIMATED YTD

WIN REVENUE

(USD $ m)

RECENT

LOSSES

ESTIMATED OVERALL

YTD REVENUE

(USD $m) No.of Wins

1 1 Mindshare Yili (Planning and Content), Wyeth (Planning),

Hujiang, Nestle Project 373.0

FMCG Client

Project 345.1 23

2 2 Zenith Swisse, Takeda, 21st Century Fox, FCA, Abbott,

Shanghai General Motors 221.5 221.5 17

3 3 MediaCom Borgward, P&G (SKII/Olay) Planning, Didi,

51Talk 159.0

Car

Client(Digital) 137.8 20

4 16 Starcom Yi Ou Lai, Pandora, P&G (Buying), Mars

(Buying) 171.0 Coca-Cola 90.7 5

5 4 Carat Dream Cruises, Bright Dairy Project, Nippon

(Ecommerce) 103.3

Wyeth

(Planning) 90.3 77

APAC

China


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MONTH

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ESTIMATED YTD

WIN REVENUE

(USD $ m)

RECENT

LOSSES

ESTIMATED OVERALL

YTD REVENUE

(USD $m) No.of Wins

1 1 PHD AIA Italy, 3 stjernet Denmark, Hello Bank

Austria 39.6

Leroy Merlen

Russia 38.3 89

2 2 Havas Media TIM Italy, Malacoff Mederic France, Altarea

France 38.7

Calidad Pascual

Spain 32.9 92

3 4 Mindshare 21st Century Fox, Deutsche Bahn Germany,

Specsavers Norway 32.3 Vita Coco EMEA 30.1 183

4 9 Mediacom Nestle Germany, IKEA Germany, Mars Finland,

MSC Cruises France 70.6 Zalando Europe 29.1 132

5 5 OMD Zalando Europe, Media Markt Sweden, Bimbo

Portugal, Panrico Portugal 43.4

Weight

Watchers UK 28.7 175

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MONTH

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ESTIMATED YTD

WIN REVENUE

(USD $ m)

RECENT

LOSSES

ESTIMATED OVERALL

YTD REVENUE

(USD $m) No.of Wins

1 1 PHD Volkswagen Global, Bayer Mexico, Old Navy

Mexico, Ferrero Mexico 32.3 32.3 4

2 3 Havas Media Hyundai Kia Mexico, Renault Argentina,

Sabritas Mexico 7.7

Alsea

Restaurant

Company

Mexico

5.9 15

3 2 Mindshare Nestle Ecuador, Salinas de Almiron(Buying)

Uruguay 5.7 5.7 36

4 7 OMD Bancolombia Colombia, Tigo Colombia, Itau

Chile 4.4 4.4 13

5 4 Universal

McCann J&J Colombia, GoPro Mexico, GoPro Mexico 2.1

Perez y Villa

Colombia 1.8 32

EU

LATAM

5 Holding Group Rankings

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Holding Group Ranking

This year, R3 rolled up more than 8,000 wins across 400+ agencies globally. Not surprisingly, Omnicom

dominated the overall results, adding a staggering 6.5% to their overall revenue through this year’s new

business development, almost $1b. WPP was relegated to second place, with both Dentsu and MDC return the

next best results as a percent of their 2016 revenue base.


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QUARTER HOLDING GROUP

ESTIMATED CREATIVE

YTD REVENUE

(USD $m)

ESTIMATED

MEDIA

YTD REVENUE

(USD $m)

ESTIMATED

OVERALL YTD

REVENUE

(USD $m)

2015 REVENUE AS % OF 2015

REVENUE NO.OF WINS

1 1 Omnicom 616.2 369.7 985.9 15,134 6.5% 1,094

2 2 WPP 385.9 73.3 459.2 18,422 2.5% 2,296

3 3 Dentsu 185.1 149.2 334.3 6,774 4.9% 1,156

4 5 Publicis Groupe 94.4 68.8 163.3 10,658 1.5% 844

5 4 Interpublic 84.8 60.3 145.0 7,614 1.9% 1,192

6 7 MDC 120.6 0.0 120.6 1,326 9.1% 47

7 6 Havas 10.0 71.3 81.3 2,529 3.2% 305

2,290 62,458 3.7% 6,934

Global

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ESTIMATED CREATIVE

YTD REVENUE

(USD $m)

ESTIMATED

MEDIA

YTD REVENUE

(USD $m)

ESTIMATED

OVERALL YTD

REVENUE

(USD $m)


REVENUE NO.OF WINS

1 1 Omnicom 438.0 186.8 624.8 - - 46

2 2 Dentsu 99.7 45.2 144.9 - - 30

3 3 MDC 131.1 0.0 131.1 - - 30

4 5 Havas 5.8 26.2 31.9 - - 20

5 4 Interpublic -9.3 7.2 -2.1 - - 60

6 7 Publicis Groupe 2.6 -23.3 -20.7 - - 32

7 6 WPP 75.9 -113.5 -37.6 - - 99

872 - - 317

US


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ESTIMATED CREATIVE

YTD REVENUE

(USD $m)

ESTIMATED

MEDIA

YTD REVENUE

(USD $m)

ESTIMATED

OVERALL YTD

REVENUE

(USD $m)


REVENUE NO.OF WINS

1 1 WPP 232.4 110.1 342.5 3,000 11.4% 1,727

2 4 Publicis Groupe 122.4 98.8 221.3 1,183 18.7% 782

3 3 Omnicom 114.5 74.9 189.4 1,572 12.0% 694

4 2 Dentsu 104.8 76.6 181.4 5,761 3.1% 1,276

5 5 Interpublic 99.6 21.1 120.7 866 13.9% 816

6 7 Cheil 18.4 0.0 18.4 481 3.8% 60

7 6 Havas 8.5 9.5 17.9 191 9.4% 163

1,092 13,054 8.4% 5,518

APAC

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ESTIMATED CREATIVE

YTD REVENUE

(USD $m)

ESTIMATED

MEDIA

YTD REVENUE

(USD $m)

ESTIMATED

OVERALL YTD

REVENUE

(USD $m)


REVENUE NO.OF WINS

1 1 WPP 83.6 73.7 157.3 - - 363

2 3 Publicis Groupe 58.4 48.3 106.7 - - 209

3 2 Dentsu 71.6 34.6 106.2 - - 356

4 4 Omnicom 29.8 11.2 41.1 - - 91

5 5 Interpublic 21.9 1.0 22.9 - - 105

6 6 Cheil 10.8 0.0 10.8 - - 20

7 7 Havas 9.0 1.1 10.1 - - 16

455 - - 1,160

China


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ESTIMATED CREATIVE

YTD REVENUE

(USD $m)

ESTIMATED

MEDIA

YTD REVENUE

(USD $m)

ESTIMATED

OVERALL YTD

REVENUE

(USD $m)


REVENUE NO.OF WINS

1 1 Omnicom 86.4 62.6 149.1 - - 299

2 2 WPP 67.2 78.3 145.5 - - 378

3 5 Havas 0.5 28.9 29.4 - - 107

4 4 Dentsu 15.3 12.4 27.8 - - 51

5 3 Interpublic -2.2 19.5 17.3 - - 235

6 7 MDC 12.6 0.0 12.6 - - 12

7 8 Cheil 9.3 0.0 9.3 - - 20

8 6 Publicis Groupe -31.4 0.8 -30.6 - - 39

360 - - 1,141

EU

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ESTIMATED CREATIVE

YTD REVENUE

(USD $m)

ESTIMATED

MEDIA

YTD REVENUE

(USD $m)

ESTIMATED

OVERALL YTD

REVENUE

(USD $m)


REVENUE NO.OF WINS

1 2 Interpublic 2.6 33.8 36.4 - - 47

2 1 Omnicom 11.7 4.0 15.7 - - 34

3 7 WPP 34.0 -24.5 9.5 - - 161

4 4 MDC 5.8 0.0 5.8 - - 7

5 6 Dentsu 1.8 1.8 3.6 - - 12

6 5 Publicis Groupe 2.0 0.0 2.0 - - 7

7 3 Havas 2.5 -0.6 1.9 - - 4

75 - - 272

LATAM

6 About R3

33


With our deep insight and ongoing research

into agencies, we provide independent

consulting on Agency Search, Compensation

and Evaluation – covering Creative, Media,

Digital, PR, Social, CRM and Event agencies

RETURN ON AGENCIES

RETURN ON MEDIA

With one of the largest databases of media

costs and rebates, we provide independent

media auditing, financial auditing and process

improvement

Through proprietary research including

EnSpire to benchmarking of marketing

processes and structures, we provide

independent consulting on reducing the risks

of marketing investment.

RETURN ON INVESTMENT

IMPROVING

THE EFFECTIVENESS

& EFFICIENCY OF

MARKETERS &

THEIR AGENCIES

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Our Clients:

Thank You! Thank You!


[email protected] +1 646 416 8088

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Greg Paull