2016 music city code keynote • christina aldan & heather wilde
TRANSCRIPT
8 Ways Conductors Lead So#ware Philharmonic Orchestra
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Thank You!
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Thank you to our Sponsors!
Team Work
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Team Roles
• Front-‐end • Back-‐end • Project Manager • MarkeJng • Sales • Manager • Researcher
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• Engineer • Architect • Designer • Quality Assurance • Deployment • Content • OperaJons
Every moving part is essenHal
Team Members Must: • Be Technical • Be MoJvated • Be AdapJve • PrioriJze EffecJve CommunicaJon • Integrated Thinking • Share Lessons Learned
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The Conductor
1. Conductors start with a plan.
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The Conductor
2. The conductor recruits the best players.
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The Conductor
3. The conductor is visible.
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The Conductor 4. The conductor leads with the heart.
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The Conductor
5. The conductor delegates the work and focuses on what they do best.
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The Conductor 6. The conductor is aware of gestures
made and their impact.
"A life well-‐lived is the best giC you can give."
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The Conductor
7. The conductor’s back stays to the audience.
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The Conductor 8. The conductor shares the spotlight
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Who’s Doing This Now?
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Ex. RewardMe
Raised: $1.1M in 1 Round from 2 Investors Founded: August 1, 2010 Closed: June, 2015 What happened? “Premature scaling and founder misalignment”
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Ex. GuGo
Raised: Couldn’t secure funding Founded: February 26, 2011 Closed: June, 2015 What happened? “Cofounder disagreements, couldn't secure funding”
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Ex. EverythingMe
Raised: $35.5M in 3 Rounds from 7 Investors Founded: May 13, 2010 Closed: October, 2015 What happened? “No business model”
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Ex. Uber
ValuaJon: $68 billion What they did right: Strategic MarkeJng Plan
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Ex. SpaceX
ValuaJon: $12 billion What they did right: Hired the best of the best
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Ex. Airbnb
ValuaJon: $30 billion What they did right. Lead with their heart. “Lean in to the uncomfortable truth” ~ Jonathan Mildenhall, Chief MarkeJng Officer
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ImplementaJon
• Personality Tests (True Colors, DlSC, etc.) • Open CommunicaJon Process • MoJvaJon Assessments • Core Values • Hire for Company Culture • Recognize employees • Consistent Brand Messaging
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Experiment Time
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The Lion Sleeps Tonight -‐ The Tokens -‐ Fernan Unplugged