2016 media kit - welcome | valley table media kit photosby berg’s ... with no fewer than ﬁve...

2016 MEDIAKIT

PHOTOS BY BERG’S IMAGERY SEPT – NOV 2014 VALLEYTABLE.COM 53

spirited apples

DRINK

O H N N Y A P P L E S E E D , B E L O V E D F O L K L E G E N D

and wholesome star of children’s books, wasn’t planting apples for moms to bake into pies. Not even close.

He was planting apples for alcohol. Today, the Hudson Valley is at the forefront of a trend popularizing apple-

based spirits. With no fewer than five Hudson Valley distillers producing apple-based vodkas, gin, applejack and liqueurs, forward-thinking mixologists and open-minded consumers assure that interest in these spirits is more than just a fad. As Jeremy Kidde, of Black Dirt Distillery in Warwick, points out, “We’re certainly seeing a renaissance in hard cider in addition to a renaissance in cocktail making.” Add to this the increased awareness of gluten sensitivity, the push to “eat local” and the enhanced freedoms New York distillers now enjoy, and you’ve got the makings of an incontrovertible movement.

by timothy buzinski

and robin cherry

J

10:51 AM

SEPT – NOV 2013 VALLEYTABLE.COM 65

AST FALL, A PART-T IME BEEKEEPER AND long-time customer at our Manhattan Greenmarket stand asked me if he could bring a couple of active hives from his rooftop aviary in Hoboken to our farm. “Yes,” I told him without hesitation, “the more bees the better.”

While we were winding down our fall harvest in early December, he visited the farm to scout a good location for his hives. He had several criteria: dry, level ground with easy access; a southeastern exposure (so the hives would warm up early in the day); partial shade (so the bees would not get overheated in the midday sun); close proximity to one of our ponds (bees use water to cool their hives in hot weather and to dilute honey that is too thick); and, fi nally, it was important to place the hives clear of our fi eld-access routes—no tractor operator wants to anger a colony of working bees. We identifi ed a couple of locations that met each of his requirements and he headed back to Hoboken and his bees (but not before presenting me with a jar of excellent honey).

In March, we set a date to transport the bees from Hoboken to their new country home, but then came

disturbing news: All his bees had died over the winter. All he could do at the farm was to place “swarm traps” in the hope of enticing some local bees to relocate to one of his vacant hives.

Nor was he the only beekeeper to lose his bees this past winter. Bee numbers nationwide declined by nearly a third over this past winter, following a pattern of plummeting populations going back to 2006, according to the U.S. Department of Agriculture. There’s even a term to describe this phenomenon: colony collapse disorder. If you like to include fruits, vegetables and nuts in your diet, this widespread loss of bees is disturbing news, indeed.

No one knows exactly why so many bees—both honeybees (imported from Europe in the seventeenth century) and our own native American bumblebees—are dying. There are several oft-quoted hypotheses: Parasites, malnutrition, monoculture, loss of natural habitat, climate change and diseases transmitted by mites all have been blamed. Each may be a contributing factor in the population decline, but another likely, though more contested, cause is the widespread use of agricultural

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THE MAGAZINE OF HUDSON VALLEY FARMS, FOOD AND CUISINENUMBER 69 MARCH– MAY 2015 WWW.VALLEYTABLE.COM

INSIDE

HUDSON VALLEY RESTAURANT WEEK

The magazine of all thingsepicurean up and down theHudson River.

The New York Times

THE VALLEY TABLE380 MAIN STREET SUITE 202 BEACON NY 12508

(845) 765-2600

WWW.VALLEYTABLE.COM SALES@ VALLEYTABLE.COM

THE VALLEY TABLE A magazine for those who want to engage with the land, the peopleand the traditions of the Hudson Valley.

A consumer magazine for food and drink enthusiasts, media and the trade.

A business magazine spotlighting one of the most dynamic and significantsectors of the Hudson Valley economy—food.

The Valley Table—cultivating and encouraging consumer interest in local andsustainable businesses for more than 17 years.


(845) 765-2600


The Valley Table delivers lively, entertaining and informative views of the HudsonValley food scene from contributors who are more than just experts in theirfields—the vintners, brewers, distillers, farmers and chefs presented in themagazine know the Hudson Valley because they are a part of it.

ValleyTable.com, the official website of The Valley Table magazine, re-designedand newly launched in 2016, provides 24/7 access to rich content, stories,photographs, interviews and recipes, as well as robust search features with up-to-date information on markets, purveyors, restaurants, shops, events and much more.

The Valley Table E-News is a free, bi-monthly email newsletter that deliversinformation and updates on isues and events as they happen in the hudson Valley.Subscribers get the most up-to-date information on topics such as Good Deals,Good Eats and Goings On. The subscription list now totals more than 23,000 opt-in subscribers.


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PLATFORMS

Valley Table readers are responsive79% use The Valley Table for purchasing decisions76% have visited a store they learned about in The Valley Table90% have visited a restaurant they learned about in The Valley Table

Valley Table readers have the means and motivation to live well—theyshop at upscale home and specialty stores and are devoted tosupporting local businesses79% dine out weekly30% dine out 7 or more times per month

Valley Table readers are deeply engaged with the magazine94% read it for the advertisements and directory85% keep each issue for 3 to 6 monthsVirtually all say they read The Valley Table for its informative articles

Gender AHHI77% female 55% $90,000+23% male 34% $120,000+


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READERS

Great. Entertaining. Educational. This is a valuable local resource.—L. Anderson, a Valley Table reader

The Valley Table delivers a regional audience of more than100,000 educated and passionate readers (77% female; 23%male), among the most discerning consumers and business ownersin the Hudson Valley. Whether their passion is food and drink,protecting the land, gardening, homemaking or history, The ValleyTable offers them a place to connect and engage in their passion.

County Population AHHI*

Westchester 949,100 $77,057Orange 372,800 $68,057Rockland 311,700 $78,218Dutchess 297,500 $68,891Ulster 182,500 $55,285Putnam 99,700 $83,768Columbia 63,000 $49,795NYC 1,585,900 $68,295

Valley Table readers AHHI: 55% $90,000+ 34% $120,000+

Rate Base: 33,000Total Audience: 100,000

*Source: US Census Bureau. 2011 data

AUDIENCE


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ULSTER20%

DUTCHESS20%

PUTNAM6%ORANGE

20%

WESTCHESTER20%

ROCKLAND7%

COLUMBIA 3%

PERCENT OF TOTAL DISTRIBUTION

CONTENTThe Valley Table presents the issues and ideas that define the Hudson Valley

quality of life. General subjects and departments include:

Tastemakers: Up-close interviews with the shapers of taste

Food & Drink: Farm-to-table, chefs, artisanal producers, valley connoisseurs

Travel: Destinations around the Hudson Valley and beyond

Home: Entertaining, cooking, gardening, real-world kitchen design

Politics: Historic and current issues that shape the valley lifestyle

Good Stuff: News about people, places and events

New & Noteworthy: New restaurants and other venues

Locally Grown: Hudson Valley agriculture, farmers, markets

Directory: Local businesses and resources


(845) 765-2600



(845) 765-2600


QUOTABLESince 1998, The Valley Table has been my go-to publication for foodhappenings in the Hudson Valley. The Valley Table gets my restaurants in front ofdemographics that truly support their Hudson Valley neighbors.

—Peter Kelly, Xaviar’s Restaurant Group

The Valley Table is an important part of the region and regional food culture.—Chip Allemann, Tavern at the Highlands Country Club &

Valley Restaurant at The Garrison

The Valley Table has done more for creating an upscale identity for theHudson Valley than any other magazine or outlet.

—Eddie Lauria, Aroma Osteria

It’s refreshing. It gives clarity to what is truly special about our valley.—John Crabtree, Crabtree’s Kittle House


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AD SPECSMAGAZINE SPECS•Binding: Saddle stitch.•Trim size: 8.125 x 10.875 inches. •Bleed size: 8.375 x 11.375•Color: CMYK•Halftone screen: 150 lpi

ADVERTISING DEADLINESAd Closing Date Publication Date

January 15 March 1April 15 June 1July 15 September 1

October 15 December 1

AD SIZES (inches horiz x vert)Full Page 7 x 10Full Page bleed 8.375 x 11.3751⁄2 Page horizontal 7 x 4.751⁄2 Page vertical 3.4 x 9.6251⁄4 Page 3.4 x 4.75 1⁄8 Page 3.4 x 2.3

FORMATS, REQUIREMENTS

PLATFORM: MAC (OS 10.x)

ACCEPTABLE PROGRAM SOFTWARE: Quark Xpress to 9.3 (Mac/PC)Adobe Photoshop to CS5 (Mac/PC)Adobe Illustrator to CS5 (Mac)Microsoft Word (any); WordPerfect (any)Adobe Acrobat PDF (any)

Ads submitted in other file formats will be subject todesign and production fees (minimum 1 hour at$40/hour). Exact layout consistency cannot beguaranteed for conversions.

RESOLUTION:•Continuous-tone art resolution: 300 dpi•Bitmap (line art) resolution: 1200 dpi

FILE FORMATS:•TIFF, JPEG (uncompressed)•Photoshop (.PSD), Illustrator (.AI)•Adobe Acrobat (.PDF)•Color files must be CMYK process. Color adsshould include an accurate hard copy color proof.

All RGB and spot colors (Pantone) must be converted toCMYK. We cannot guarantee color fidelity of files that mustbe converted to CMYK. Additional design fees may apply forcolor conversions and resolution resampling.

SUBMISSION

PLEASE PROVIDE THE FOLLOWING:

•The ad layout file.

•ALL fonts—Postscript pairs only.

•ALL art files: grayscale, bitmap or CMYK; 300dpiminimum. Retain layers in Photoshop files.

•PDF files must be high resolution and have allfonts imbedded.

New advertisers are advised to supply complete fontsets with initial ads to assure correct output.

WE ENCOURAGE EMAIL ADS:•Collect all necessary files into a single folder.•Folder may be Zipped or compressed with Stuffit.•Please mail or fax a hard-copy proof of your adfor layout confirmation.•Folders larger than 8Mb may be uploaded to theValley Table Dropbox site. Call (845) 765-2600 oremail [email protected] for instructions.

CONTRACT

MONTH ISSUE SIZE COLOR GROSS DISCOUNT NET POSITION/REMARKS

March–May

June–August

September–November

December–February

TOTAL NET

1 NEW ACCOUNT Credit application required; first month’s prepayment required.

1 EXISTING ACCOUNT Distribution ________ Renewal ________ 1 New address

Guarantee: I/We agree to the terms of this contract. In consideration of The Valley Table extending credit and publishing advertising for the above, I personally guarantee full payment in accordance with the terms of The Valley Table. In the event any unpaid bills are turned over for collection, I/we agree to pay 30 percent of the total for resulting collection fees.

NOTES

CONTRACT FOR THE PURCHASE OF ADVERTISING SPACE FROM THE VALLEY TABLE MAGAZINE BY:

PURCHASER ______________________________________________________________________________________________

DOING BUSINESS AS ______________________________________________________________________________________

MAILING ADDRESS ________________________________________________________________________________________

CITY ____________________________________________________ STATE ________ ZIP ____________________________

PHONE ______________________ FAX ________________________ EMAIL__________________________________________

COMPANY REP ________________________________________________________ TITLE ____________________________

ADVERTISER WEB SITE ______________________________________________________________________________________

___________________________ ____________________ ___ _______________________________________________________SIGNATURE OF PRINCIPAL PRINT NAME OF SIGNATORY

___________________________ ____________________ ___ _______________________________________________________VALLEY TABLE REPRESENTATIVE DATE

Payment Method: 1 CHECK 1 AMEX 1 VISA 1 MC ___________________________ __________________________ ___CARD NUMBER EXP.

BILLING POLICY•First-time ads must be paid in advance.•Annual contract discount is accrued quarterly and applied to bill for the 5thinsertion.•Directory ads must be paid in advance. No frequency discount.•Creative and production services are available for an additional charge (seeRate Schedule). Camera-ready ads are not discounted and may be subject toproduction charges (see Rate Schedule).

PAYMENT TERMS•All rates are net. Agencies please add your commission.•Payment is due upon billing.•Cash discount of 2% of net amount due may be taken on payments madewithin 10 days of invoice date.•Credit limit: Scheduled advertising may be interrupted if any payment is morethan 30 days overdue. The Valley Table reserves the right to continue anyscheduled advertising regardless of payment status.•Finance charge: If payment is not received within 30 days of billing date, alldiscounts are rescinded. An additional charge of 1.5% per month, com putedfrom due date, will be added if payment is not received within thirty (30) daysafter the due date.

CONTRACT & COPY REGULATIONS•All yearly contracts must be completed within 12 months from the first insertionto earn frequency discount rate.•Short Rate: Advertisers will be short-rated if they have not used the contractedspace within the contracted time.•All advertising subject to approval. The publisher reserves the right to reject anyadvertisement.•Advertisers and advertising agencies assume all responsibility for content andall claims against the publisher arising thereof.•Ads designed and created by The Valley Table (including art, photographsand/or typography) for use in this publication are copyrighted and the propertyof The Valley Table. They may not be copied, altered or used for any otherpurpose without permission of the publisher and payment of reuse fee.•Our maximum liability for any error appearing in an advertisement is limited tothe cost of the space actually occupied. No allowance will be granted for anerror that does not materially affect the value of an advertisement. All errorsmust be reported within seven days of publication. Credit for errors is limitedto first insertion.

THE VALLEY TABLE 380 MAIN ST., SUITE 202 WEST BEACON NY 12508 (845) 765-2600

LEGAL


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CONTRACT & COPY REGULATIONS•All yearly contracts must be completed within 12 months from the first insertion to earn frequency discount rate.

•Short Rate: Advertisers will be short-rated if they have not used the contracted space within the contracted time.

•All advertising subject to approval. The publisher reserves the right to reject any advertisement.

•Advertisers and advertising agencies assume all responsibility for content and all claims against the publisher arising thereof.

•Ads designed and created by The Valley Table (including art, photographs and/or typography) for use in this publication are copyrighted and the propertyof The Valley Table. They may not be copied, altered or used for any other purpose without the permission of the publisher and payment of reuse fee.

•Our maximum liability for any error appearing in an advertisement is limited to the cost of the space actually occupied. No allowance will be granted foran error that does not materially affect the value of an advertisement. All errors must be reported within seven days of publication. Credit for errors islimited to first insertion.

The Valley Table assumes no responsibility for the reproduction quality of advertising materials if color or resolution do notmeet requirements below. Contents of all ads are subject to publisher’s approval. The Valley Table reserves the right to reject orcancel any ad, and to insert the word “Advertisement” above or below an ad.

The advertiser owns and controls all intellectual property rights to the content of advertisements and agrees to indemnify andto hold The Valley Table, Inc., its agents and assigns, harmless from all liabilities, claims, losses or damage of any kind arisingout of the publication of any advertising submitted to The Valley Table, Inc., by or on behalf of the advertiser.

2016 media kit - welcome | valley table media kit photosby berg’s ... with no fewer than ﬁve...

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