2016 media kit for blr's environmental, health & safety

| EHS

2016 MEDIA KITConnecting you with EHS executives through innovative advertising and lead generation

| EHS 2016 Media Kit

Authoritative Content. Targeted Audience.EHS is one of BLR Media’s strongest markets and with 35 years in the business, our expertise and customer loyalty run deep. For EHS decision makers, we provide forward-looking solutions through Web subscriptions, webinars, traditional guidance books, and other critical resources. And for our media partners, we provide an unparalleled opportunity to tap into this burgeoning market through advertising solutions crafted around your specifi c brand messaging and marketing goals. Talk to our team today about customizing a campaign to gain the competitive edge.

Ryan Vincent Sales Manager [email protected] 800-727-5257, Ext. 2237

BLR Media’s EHS Vertical Covers:

1Media Site

3eNewsletters

1 Magazine


EHS is a competitive arena. If you want to stand out, you need to advertise smart.


Title: Safety DirectorCo. size: 5,000+ Industry: Construction

Title: Safety ManagerCo. size: 1,000 – 5,000Industry: Manufacturing

Reputable name in the industry

Award-winning premium content

Engaged audience

PrintDigital

Events

Reach Active Engaged Subscribers:


Brand TrustOur readers trust our timely, relevant, and accurate content to help them stay on the right side of the law, keep up to date with technology, and reach their full career potential.

Vendors benefi t from the trusted reputation of our brands. BLR Media publications place vendor brand messaging alongside original, quality content for organic promotion and maximum exposure to the target audience.


News + Education + ResearchHaving a presence on BLR Media’s network means your brand’s content will be perceived as expert quality in its fi eld. Our off erings provide the opportunity to reach professionals through multiple content platforms.

What Separates BLR Media While our competitors struggle with lack of focus, we distinguish our publications with superior content in niche verticals.

NEWSOur editors and experts address the most important news and trends to

engage our audience.

EDUCATIONLive events, webcasts, and roundtables help professionals address their latest challenges and advance their careers.

RESEARCHOur best practice reports and sponsored surveys

provide industry and topic-specifi c research across numerous verticals and specialties.


EHS Market Overview

Market to today’s environmental, health, and safety managementprofessionals with a trusted brand in compliance. Our readers are decision makers and buyers actively looking for the latest news, information, and solutions to their EHS needs.


EHS Market Geographic Breakdown

75 %

16%

United States

+137kOpt-in e-newsletter

subscribers

42kMonthly siteimpressions

40%Open up to two

e-newsletters per week

3xAverage site visitor returns three times

per month

EHS Market Breakdown

Natural Resources

43%: Oil And Gas Extraction31%: Agriculture/Forestry/Fishing26%: Mining

Transportation, Utilities

1000 - 4999 Natural Resources

Manufacturingand Construction

Servicesand Trade

Governmentand Public Administration

Other

Manufacturing and Construction

0%: Clothing And Textiles1%: Wood Products1%: Paper1%: Printing0%: Shoes And Leather37%: Construction25%: Other Manufacturing16%: Food/Beverage/Tobacco3%: Petroleum Refi ning And Related Industries9%: Chemicals And Pharmaceuticals1%: Computers And Electronics4%: Automotive And Transportation Equipment

Transportation, Utilities

26%: Electric/Gas/Sanitary Services28%: Other6%: Air Transport20%: Railroads12%: Trucking And Freight3%: Ground Passenger Transit6%: Communications

Services and Trade10%: Wholesale Trade5%: Retail Trade0%: Media And Information0%: Software And Internet8%: Finance/Insurance/Real Estate16%: Consulting2%: Legal Services15%: Education22%: Health Care1%: Warehouses1%: Arts/Entertainment/Recreation3%: Hotels/Restaurants/Hospitality1%: Transportation10%: Other Services5%: Social Services

Government and Public Administration

72%: General Government26%: Public Order / Safety2%: Social Services


EHS Daily Advisor

EHS Daily AdvisorWith over 137,000 readers opted in, this daily newsletter is designed specifi cally for EHS professionals and is packed with the latest news, industry information, and expert advice on safety and environmental regulations.

EHS Daily Advisor features slideshows, videos, research, infographics and more.

Job Level

34%Mid-Level and Entry

32%Manager Level

14%Director Level

9%Senior Management

6%VP Level

5%C-Level

Company Size


Our EHS Decision Makers

Safety ManagerSafety DirectorIndustrial HygienistSafety EngineerVP of SafetyIndustrial Production ManagerCompliance Offi cerEnvironmental Manager

Environmental PlannerOccupational Health & SafetySpecialistIndustrial Safety & Health EngineerPollution Control EngineerPlant EngineerEnvironmental EngineerDirector of EHS

100-249

250-499

500-999

1000 - 4999 1-49

50-99

5000+

EHS Daily Advisor Website Opportunities

Website Traffi c


42kMonthly Page

Views

20kMonthly Unique

Visitors

LEADERBOARD AD728x9050 KB

SKYSCRAPER AD160x600

50 KB

WELCOME AD550x480200 KB

TEXT SPONSORSHIPSThumbnail image

Character Limit: 80

HALF PAGE AD300x600

50 KB

BUTTON AD220x9025 KB

Website Placements


EHS Daily Advisor E-Newsletter Opportunities


E-Newsletter Readership

137kSubscriber Base

6Issues Mailed

Per Week

E-Newsletter Placements


SKYSCRAPER AD160x600

50 KB

SPONSORSHIPText/Image

Size NA

MEDIUM RECTANGLE300x250 pixels

50 KB


Enviro and Safety specifi c Publications



34kSubscriber Base

1Issues Mailed

Per Week

Enviro in 5


MEDIUM RECTANGLE

300x250 pixels50 KB


120kSubscriber Base

1Issues Mailed

Per Week

Safety in 5


MEDIUM RECTANGLE

300x250 pixels50 KB


Marketing Opportunities

Position your brand in front of one of the largest networks of EHS decision makers. Our engaged employers know that they can count on our curated content to help them make important purchasing decisions.

Build your campaign using the eff orts below to get access to buyers and start generating immediate, measurable results.


Branding Research

Digital Display Ads & Web Resource

CenterSurvey Sponsorships

EventsLead

GenerationE-Newsletter Sponsorships

Custom Research

List Targeting

Sponsored Webcasts

Best PracticesCustom Newsletter Edition & Exhibitor

ShowcaseSponsored Content

Third-Party Party Email

Deploys

BLR Safety Summit

Custom CPL Campaigns

Safety Decisions Magazine

Infographics



Custom E-Newsletter Special Edition

Create a custom special edition newsletter—and exclusively promote your brand to our subscribers. A custom newsletter gives you the opportunity to drive traffi c to your website, promote upcoming events, and market your custom assets to our audience.

Set your brand apart with:

• 3 banner ad positions• 3–5 promotion slots with whitepaper content• A onetime send to the following list:

• EHS Daily Advisor (137,000 subscribers)


EHS Daily Advisor Exhibitor Showcase

The EHS Daily Advisor Newsletter by BLR delivers high quality, relevant compliance content focused on the concerns of top-tier Safety Professionals. These decision makers have trusted our resources for over 30 years, providing you with an unparalleled opportunity to put your products in front of your target audience.

Perfect For:• Driving Show traffi c to your booth• Tradeshow Promotions• New Product Launches• Driving Web Traffi c

Audience Reach:• 137,000 Opt-in Subscribers• Safety Director, Safety Manager, Safety Supervisor, Industrial Hygienist, Safety End Users



40-50 word product description, logo, image, and dedicated URL link to your product

Placement in the EHS Daily Advisor email newsletter for a minimum of 24 daily insertions (1 month)

PLUS: An exclusive dedicated email send 1 week before the tradeshow featuring your showcase ad.

Program available for ASSE Safety 2016 and NSC Congress and Expo 2016.

Includes

EHS Daily Advisor Resource Center

The new Resource Center on the EHS Daily Advisor off ers an all-in-one solution for marketers—content marketing, branding, and premium positioning.

Resource Centers allow you to deliver valuable information and engage buyers looking for environmental, health and safety products every time they visit the EHS Daily Advisor website and E-Newsletter.

Resource Center includes:• Your own topic specifi c web page• List up to 4 Assets (i.e.: white paper, infographic)• Leaderboard, Skyscraper and Medium Rectangle ads• Slider ad on Homepage• 6-month posting• Drive traffi c and associate your brand with a specifi c Best Practice Safety Topic



Slips, Trips and FallsConfi ned SpaceGas DetectionPPEDriving AwarenessHeat StressBehavioral SafetyCombustible DustChemical SafetyEmergency ResponseForkliftsProtective Apparel

GHSErgonomicsFire SafetyTrainingEmployee MonitoringLock Out/Tag OutEnforcementHand ProtectionRisk ManagementProtective FabricsIndustrial HygieneHazard Communication

Available Topics


Best Practice White Paper Sponsorship

Our Best Practice White Paper Series is the turnkey lead generation tool that promotes your brand and boosts your sales.

Reserve the topic of greatest interest to your target market—and benefi t from 100% of generated sales leads. You’ll receive a high volume of leads during your month-long feature.

Since the program began in 2013, thousands of EHS professionals have downloaded one or more of Best Practices in EHS Management reports. Receive a minimum of 500 leads and as many as 2,000 on yourtopic of choice.

OSHA/ANSI Safety Sign SystemsPersonal Protective EquipmentCombustible DustConfi ned Spaces in the WorkplaceLockout/Tagout for HazardousEnergyEnsuring Accurate Hazardous GasDetectionSafety Monitoring of Lone andRemote WorkersBest Practices in Electrical Safetyand Arc Flash

Targeted E-mail BlastsE-newsletter editorial featuresDaily Advisor Homepage SliderWebsite Contextual UnitsDaily Advisor Research SectionsSocial MediaE-newsletter Special Edition

Available Promotion ChannelsPast Best Practice Topics



Sponsored Webcasts

Position your webcast content in front of our large network of active, engaged subscribers. Simply provide your speaker, slides, and topic of interest, and our award-winning team will take care of producing and promoting the event.

Don’t have a speaker? No problem. We’ll source a speaker from our network of experts. We accommodate both live and prerecorded presentations.

You’ll receive all leads generated from the webcast. A minimum of 400 registrants is guaranteed.

Sponsorship Includes:• An e-mail invitation to our readership of EHS professionals• Positioning in the Daily Advisor serving the target audience• Reminder e-mails to registrants, as appropriate• Post event e-mail follow-up with registrants to point them toward the on-

demand webcast• Full contact information for all registrants• A highlighted list of webcast attendees• Branding in all promotional materials, as well as during the webcast

GHS

Chemical Compliance

OSHA/ANSI Safety Sign

Systems

Multi-Committee Based

Safety

Heat Illness & Stress

Electrical Safety (NFPA 70E)

Combustible Dust

Past Webcast Topics


Registrants represent an audience of senior level professionals comprised of the following titles:

CEO/CFO/CIOGeneral ManagerSafety Senior AssociateSafety ExecutiveSafety ManagerSafety Supervisor

Environmental ExecutiveEnvironmental ManagerEnvironmental SupervisorTraining ExecutiveTraining Manager “A lot of information given in a brief time

frame [and] the handouts were perfect as we could go through and make notes to refer back to within our group.”

—K. Drury


Third-Party Emails

Reach prospects by geographic location, company size, industry, job title, or other fi lters. BLR Media can help you target the right audience for your product message.


Company SizeTarget prospects in company sizes ranging from 5 and less to 5,000 or more.

Job Title/LevelTarget job level or function to reach key decision makers. Segment by individual titles or at manager, director, senior executive, or C-level.

Geographic LocationBLR Media can deliver your message by country, geographic region, U.S. state, and more.

Target IndustryBLR Media can segment by one or more industry sectors. Our topic-specifi c publications allow you to directly engage your intended audience.

Topic RelevancyOur structure supports topic-specifi c messaging across a range of markets and verticals.

Engagement PreferenceBLR Media can deliver your message through sponsored webcasts and events, opt-in e-newsletters, sponsored research, websites, and more. Gain direct access to prospects through single or multiple channels.

Sponsored Research ReportsMarket research, content development, and branding


EHS Daily Advisor Sponsored Research

Mine critical industry data by surveying our EHS Daily Advisor subscribers about key strategic issues.

Utilize BLR Media resources to leverage data and analysis to help build your brand and craft a market dialogue about your solutions.

We off er something other custom publishing companies can’t: the trusted BLR Media brand. Our EHS Daily Advisor audience includes more than 137,000 EHS professionals and C-level decision-makers.

How It Works

• You choose a topic from our research calendar.

• 2016 topics include:Lockout/Tagout (LOTO)Safety TrainingOSHA’s Top 10Personal Protective Equipment (PPE)

• Collaborate with the BLR Media team on survey design and questions.• Results are presented in a 65-page digital and print report to include in-

depth data analysis.• Generate lead volume by adding a webinar to your package, and utilize the

expertise of our EHS experts.• A minimum of 500 leads is guaranteed for the report; a minimum of 400

leads is guaranteed for the webinar.

Research Benefi ts

• Co-branded survey on sponsor selected topic• 4-color ad within print and digital report• Permanent online hosting of co-branded report• 100 print copies delivered to sponsor• Promotional e-blast to EHS Daily Advisor audience• Press release of results including sponsor logo• Report promoted in e-newsletters and through 90-day run-of-site banners


Safety Decisions Magazine

Safety Decisions off ers a fresh look at the strategic issues that challenge safety executives in today’s ever-changing business arena.

This quarterly publication provides upper level professionals with the in-depth coverage they need to make decisions about key issues. Regular columns include: day to day issues in safety, professional profi les, safety strategy, and practical tips.

Available in digital and print


SafetyDecisionsMagazine.comFall/Winter 2015

BEYOND COMPLIANCE: GIVING SAFETY A COMMON LANGUAGE p30

Fasten Your Seatbelt— Possible HazCom Turbulence Ahead p18

OSHA’s New HazCom Standard: Are

You Feeling the Harmony? p12

Workplace Violence: It Happens Nearly 2 Million Times a Year p36

Appearance- Based Safety p28

Survey— High-Tech

Safety p40

137kDigital Circulation

20kPrint Circulation

Issue Highlights:• Dynamic graphics and

illustrations• Multiple sponsored

content and custom opportunities available

• Interactive video, links, and digital-only features

Past issue features include:• PPE and FR Garments• Temporary Worker Safety• Mobile Safety Compliance• Fall Protection• Safety Labels• Welding Fume Control



Sponsored Surveys

Harness the power of 137,000 EHS professionals to gain insight into the latest trends in your market—and then benefi t from the leads generated by the survey results. This highly engaging content features built-in press coverage and is regularly picked up by EHS bloggers and industry experts.

Ready to get started? Our editorial team will do the legwork for you. We’ll develop relevant survey questions and brand the survey to your needs. You have the option of adding custom questions relevant to your target market. Once the survey is complete, we’ll generate a custom research report and send you 100% of generated sales leads.

For even more engagement, ask about our custom infographics. We’ll bring our design team on board to create an original visual graphic of the survey results branded with your logo.

Sponsorship Includes:• Logo on e-blast• Logo on online survey• Logo on survey results research report• 30-word company description at end of research report• Press release of survey results, mentioning your sponsorship • 12-month posting in Research Library Archive



Cost Per LeadWhite Paper Lead Generation

Whether you’re targeting a broad audience of EHS professionals or a niche group of managers within your target industry, our CPL program will identify the prospects you need. Subscribers that download content on our EHS network are qualifi ed decision makers at top-level companies.

Our popular white papers, sponsored research, and e-books receive thousands of downloads a week. Position your assets on our EHS network and receive sales-ready leads in real time.

Looking to set your brand apart? We can custom-design a landing page exclusively for any or all of your assets, including a logo, company colors, and an extended description.

Company SizeJob TitleJob Level/Responsibility

IndustryState or RegionYour Custom Question

Common Segmentation Selections

White PapersE-BooksCase StudiesResearch

InterviewsTemplatesCalculators

Successful Lead Generation Assets

Targeted E-mail BlastsWebsite Banner AdsE-newsletter placementsWebsite Contextual UnitsDaily Advisor Research SectionsSocial Media

Available Promotion Channels



Safety Decisions Magazine 2016 Editorial Calendar

MONTH TOPIC DESCRIPTION ADCLOSE ISSUE LAUNCH

JANUARY/FEBRUARY/MARCH

Lockout/Tagout (LOTO)

Amputations, crushes, electrocutions—all can be prevented with specifi c practices and procedures to safeguard employees from the unexpected start-up of machinery or equipment. Ensure your lockout/tagout program and training are on point.

12/1/2015 JANUARY (Winter/Spring Issue)

APRIL/MAY/JUNE

Safety Training From the construction site to the offi ce environment, employee safety training must be a top priority. How are companies fi nding success with their safety training today? Whether it’s a toolbox talk or a classroom session, make your message engaging and eff ective.

3/1/2016 APRIL (Spring/Summer Issue)

JULY/AUGUST/SEPTEMBER

OSHA’s Top 10 It’s that time of year again—and we’ve got everything you need to know about OSHA’s top 10 most cited violations. See what the latest list can teach safety professionals, including best practices and tips for avoiding these most common hazards.

6/1/2016 JULY (Summer/Fall Issue)

OCTOBER/NOVEMBER/DECEMBER

Personal Protective Equipment (PPE)

Threats to employee safety are an everyday occurrence—and PPE is a vital line of defense. We take a look at some of the latest innovations in protective equipment, as well as common sense advice for proper distribution and training for workers.

9/1/2016 OCTOBER (Fall/Winter Issue)


2016 media kit for blr's environmental, health & safety

Health & Medicine