2016 media guide - practical pain management we look towards our 17th year, i am pleased to provide...

2016 Media Guide

PRACTICAL PAIN MANAGEMENT

Advertising OfficeOffice: 973-783-7009 Ext. 301Fax: 973-707-5279Email: [email protected]

A Vertical Health, LLC publication PracticalPainManagement.com

2 Vertical Health, LLC • 7 North Willow Street, Suite 7A, Montclair, NJ 07042 • Sales 973-783-7009 Ext. 302 • Fax 973-707-5279 • www.PracticalPainManagement.com

PRACTICAL PAIN MANAGEMENT Contents

You may scroll through the entire media kit or choose the hand tool and click on the item in the contents list below.

Publisher’s Letter 3-4

2016 Editorial Calendar 5

Readership Survey Results 6-7

Circulation & Demographics 8

Circulation Fact Sheet 9

2016 Bonus Distribution 10

2016 Advertising Rates 11

Key Advertiser Dates and Production Schedule 12

Production Specifications 13

2016 Special Project Rates 14-16



Dear Friends and Supporters,

I want to take this opportunity to thank you for helping to support Practical Pain Management (PPM), the Premier Teaching Journal for Pain Practitioners, and its companion website, PracticalPainManagement.com.

As we look towards our 17th year, I am pleased to provide you with the PPM 2016 Media Guide. Herein, you can locate important information for your advertising needs in 2016, including the Editorial Calendar, advertising rates, premium position information and other marketing opportunities.

About PPM:As new pain medications and pain-related device technologies come to market, and issues around patient care, drug testing, medication compliance and reimbursement continue to evolve, Health Care Professional (HCPs) need a resource to help them digest, interpret and navigate these changes. PPM’s focus has always been on providing timely insight and guidance to practitioners in an effort to help them adapt and adopt to new advances and apply them to their individual practice settings.

PPM articles are written and reviewed by practicing HCPs from a variety of specialties—all adding their expertise and experience on the topics they know best. PPM is widely seen as a “must read” for ~40,000 practitioners nationwide looking for timely, relevant and helpful clinical information.

Feedback From PPM Subscribers:“Excellent publication for clinically relevant information in a “quick read” format”. —Dr. Tagayun, Neurologist, Clifton, NJ

“Appreciate the real world application of pain management this publication provides”. —Dr. Mueller, Pain Medicine & Palliative Care, Aptos, CA

“Well done magazine. I always find something that helps me and my clients. Best one of many I receive”. —Susan Collins, FNP, Flagstaff, AZ

PPM 2015: An Excellent YearFunded in part by a record year in print advertising revenue, PPM has expanded its presence as a “voice” for pain practitioners from different specialties and disciplines. Our professional readers and contributors are united by a desire to help each other become more effective at treating chronic pain in its many iterations.

By offering additional features online, we are seeing more crossover from PPM print to PPM digital. Visits to the PPM Opioid Calculator (opioidcalculator.practicalpainmanagement.com), launched in 2013, have doubled from 2014-2015—helping to pave the way for new practice-friendly tools for pain practitioners, currently in development.

In 2015, coverage of medical marijuana, medical devices, abuse-deterrent medication technologies and pending advances in headache treatment, proved to be some of the most engaging content for our readership.

PPM 2016: Engage and ExpandWe are heading into 2016 with exciting plans around content development. Leveraging and coordinating both our print and online properties, we will provide our readers with more information and more choices on how to access that information.

2016 plans include:• Expanding meeting coverage—adding additional meeting coverage and producing live coverage from

select meetings in 2016• Development of a toolkit of apps to help pain docs create efficiencies, communicate with each other and

educate their patients• Expanding KOL video production



• Expanding “Consensus” articles written by the PPM Editorial Board based on feedback from HCPs around the country.• Greater regularity of HCP surveys that allow PPM to collect feedback and share it with our audience• A focus on translating scientific advances into practical information that informs day-to-day decision making

As in 2015, we will publish 10 issues in 2016, combining the January/February and July/August issues.

PPM Readership Surveys Summary*

Physicians reported the following—based on their preferences—comparing PPM to all other pain management publications:• The most preferred journal to receive• The most saved and referred journal received• #1 publication read by PCPs (4 out of every 4 issues received)• #2 in overall reading frequency

*Results of three readership surveys are included herein. One survey was conducted by the Postgraduate Institute for Medicine in July 2012. The second survey was sent to our readers in September 2014. Details of both are available on pages 6-7.

In Kantar Media’s first survey of pain-related publications conducted in early 2015, Practical Pain Management once again demonstrated the impact it has on the pain-treating practitioners. We routinely get feedback from our magazine requestors, via email or in person at the major Pain Conferences, how regularly and thoroughly they read each issue of PPM throughout the year. From the 188 respondents to the Kantar study, it was confirmed that the vast majority of our readers read or look through an average issue (see chart on page 7). This confirms PPM’s understanding that our articles are satisfying a wide-array of interest among our large and varied audience.

The PPM 2016 Media Guide highlights the fact that PPM has incredibly strong overall readership in the market among Pain Management specialists AND other specialists and PCPs who focus on the treatment of pain. These indicators demonstrates a terrific value for brands and organizations trying to reach deep into the field of pain practitioners.

My team and I welcome the opportunity to discuss your specific strategic needs and look forward to working with you toward the mutual goal of providing excellent service to our clients.

I wish you continued success as 2015 draws toward a close, and an extraordinary 2016!

Sincerely,

David Ganz, CEOVertical Health, LLC [email protected]

Practical Pain ManagementPracticalpainmanagement.comOpioidCalculator.Practicalpainmanagement.comPracticalpainmanagement.com/patient


PRACTICAL PAIN MANAGEMENT PPM 2016 Editorial Calendar

Month Lead 1 Lead 2 Meeting Distribution Meeting Highlights

Jan/Feb Psoriatic Arthritis: What ‘s New In Treatment

Back Pain in America: Review of 2015 Survey

American Academy of Pain Medicine (AAPM)February 18-21Palm Springs, CA

March Brain in Pain: Glial Activation in Chronic Pain

Diabetic Neuropathy

April PEMF (Pulsed Electromagnetic Field Therapy): Treatment for Diabetic Neuropathy

Evaluating Hormonal Status and Replacement: Why and How

American Pain Society (APS)May 11-14Austin, TX

AAPM Meeting Highlights

May Abuse Deterrent Technologies Topical Pain Medications (prescription and OTC) For Sports-Related Injury

June CRPS: New and Emerging Therapies

Use of Smart Technology To Improve Patient Behavior

American Headache SocietyJune 23-26Los Angeles, CA

APS Highlights

July/August Osteoarthritis: Multidisciplinary Approach

Cranial Stimulation for Pain And Depression

PAINWeekSeptember 6-10, Las Vegas, NV

AHA Highlights

September The Role of Nutrition and Medical Foods in Pain Management

Complementary and Alternative Medicine:Cannabinoids for Pain

American Academy of Pain ManagementSeptember 22-25, San Antonio, TX

October Genetic Testing in Pain Medicine

Anesthetic IV Therapy For Centralized Pain

North American Spine SocietyOctober 26-29,Boston, MA

PAINWeek Highlights

November Migraine: Update 2016 Preventive Care: Role of Regular Physical Activity and Exercise For Seniors

AAPM Highlights

December Opioid-Induced Constipation Palliative Care: Dying With Dignity

NASS Highlights



Readership Survey Results

Data Collection Methodology 2012From an email list of physicians supplied by Practical Pain Management containing both subscribers and non-subscribers, an initial random sample of 350 names from each of the spe-cialties included (Primary Care, Orthopedics, Rheumatology, Neurology, and Pain Medicine) was drawn. An email invitation to participate in an online survey was sent, which included the offer of an incentive in the form of a $10 Starbucks card. One reminder was sent to each non-responding participant 1 week after the initial invitation. Based upon responses to the survey invitation, subsequent random samples were drawn from the various specialty populations on the list and invited to participate.

The desired response total per specialty was set at a minimum of 40 and not weighted to account for the differences in the number of clinicians in each specialty. The survey was open for approximately 3 weeks and was closed when at least 40 complete responses were received for all 5 specialties.

The sponsorship of this survey by Practical Pain Management was not revealed to invited participants.

Analytical MethodsThe data were compiled into a proprietary database. For most questions, data are reported for both the overall survey popu-lation and by specialty type. Where appropriate, responses were evaluated for statistical significance (using Pearson’s Chi-square Test) to consider differences between specialties. Please note: Due to editorial rounding conventions, percent-ages shown may not equal exactly 100 percent.

Data Collection Methodology 2014In August 2014, an email was sent to a random, multi-specialty sample of Practical Pain Management subscribers. More than 170 surveys were completed in less than 7 days. NO incentive was offered to the survey completers.

Future AnalysisPractical Pain Management will be conducting surveys of its readership throughout 2016 and sharing select insights with interested clients. We are hopeful that in 2016 a more thor-ough and exhaustive 3rd party survey is conducted focusing on what chronic-pain-treating HCPs are reading in order to provide broader insight as to where this important audience turns for information and guidance.

Highlights from the Studies

2012 Survey Respondents - If you could only read one pain publication, which

would it be?

2014 Survey Respondents - If you could only read one pain publication, which

would it be?

Practical Pain Management

Pain Management

Pain Medicine

Pain Medicine News

The Journal of Pain

The Journal of Pain Symptom Management


Pain Physician

The Journal of Pain

Topics in Pain Management

Other Journalc Combined

33.2%

79.6%

3.7%4.3%

3.7%8.7%

16%17.6%

18.7%

7.5%7%


Pain Management

Pain Medicine

Pain Medicine News

The Journal of Pain

The Journal of Pain Symptom Management


Pain Physician

The Journal of Pain

Topics in Pain Management

Other Journalc Combined

33.2%

79.6%

3.7%4.3%

3.7%8.7%

16%17.6%

18.7%

7.5%7%



Highlights from the Studies continued

Readership Survey Results

2015 Kantar Media Pain Medicine Readership Study PPM Reading Patterns Among Its Readers

Source: Kantar Media Pain Medicine Readership Study (among pain specialists), 2015

2014 Survey Respondents: Please indicate how frequently you read

Practical Pain Management.

Read 4 out of every 4 issues received





Cover to Cover or Read/Look thru the entire issue

TOC & Articles

Skim

66.3%19.4%

62%26%

12%

4.6%5.8% 4%






Cover to Cover or Read/Look thru the entire issue

TOC & Articles

Skim

66.3%19.4%

62%26%

12%

4.6%5.8% 4%


PRACTICAL PAIN MANAGEMENT Circulation & Demographics

Select DatabaseWe have ~40,000 medical practitioners who have indicated that pain management is high on their agenda, and who, based on our analysis, are most likely to read our publication. By diligently pursuing subscription renewals and refreshing addresses through list firms, we have maintained our Periodical Publishing Permit in compliance and can report that over 50% of our recipients are current requesters. A Periodical Publishing Permit assures faster delivery, your assurance that the mailing is accurate, and separation from Standard Mail that is available without circulation monitoring.

Selection/Qualification ProcessPractical Pain Management initially built its circulation by employing the services of Integrated Business Service, Inc. a renowned medical and research firm that owns Medbase200®, a master file of more than 200 medical, dental and healthcare databases, which also serves as the source for list brokers. We also continue to receive additional qualified doctors through “passed on magazine” subscription requests, subscription cards, pain organization members, pharmaceutical company lists, and subscription marketing efforts.

Degree BreakdownMedical Doctors

MDs 33,981DOs 2,265DDS/DMDs 153DPMs 70Total Medical Doctors 36,362% (93.00%)

Academia/Science (PhD, MEd, MS) 301 (1.00%) Other (PharmD, RPH, PA-C, RN, CRNA) 2,393 (6.00%) TOTAL 39,163 100.00%

Demographics by Region

New England(ME, NH, VT, MA, RI, CT)

2,164

Middle Atlantic(NY, NJ, PA)

5,772

East North Central(OH, IN, IL, MI, WI)

6,620

West North Central(MN, IA, MO, ND, SD, NE, KS)

2,687

South Atlantic(DE, MD, DC, VA, WV, NC, SC, GA, FL)

7,973

East South Central(KY, TN, AL, MS)

2,573

West South Central(AR, LA, OK, TX)

4,058

Mountain(MT, ID, WY, CO, NM, AZ, UT, NV)

2,130

Pacific(AK, WA, OR, CA, HI)

5,157

US Territories(0, AP, PR, VI)

29

Total 39,163

Projected 2016 Circulation by Specialty

ANESTHESIOLOGY / PAIN MANAGEMENT

5,142 13.10%

CARDIOLOGY 26 0.10%

DENTISTRY 54 0.10%

EMERGENCY MEDICINE 106 0.30%

GENERAL SURGERY 150 0.40%

HEMATOLOGY/ONCOLOGY 81 0.20%

NEUROLOGY/NEUROSURGERY 3,488 8.90%

ORTHOPEDICS 2,996 7.70%

PAIN MEDICINE 2,240 5.70%

PEDIATRICS 122 0.30%

PHYSICAL MEDICINE & REHAB 1,885 4.80%

PRIMARY CARE 16,887 43.10%

PSYCHIATRY 745 1.90%

RADIOLOGY 127 0.30%

RHEUMATOLOGY 2,022 5.20%

Other 3,092 7.90%

Total active qualified subscribers:

39,163 100.00%


PRACTICAL PAIN MANAGEMENT Circulation Fact Sheet

PERIODICALS MAIL SERVICE

Periodicals Mail Service is the publication service of the United States Postal Service (USPS) and the most economical service for subscribers in the United States, but not all publications can meet the stringent requirements and postal audits needed to qualify for the reduced rates.

• PPM was qualified by the USPS for a periodical license in November 2002 under the Requester Publication Category by meeting—and subsequently have maintained current with—the following key periodical requirements:

• The publication’s circulation records are kept and are available for USPS examination. Subscriber cards and other digital subscriber records (web subscribers and direct subscriber new/renewal calls) are kept in the New Jersey office.

• The publication must have a legitimate list of persons who have requested the publication, or a member of a requesting organization that has adopted a formal resolution that each member receive a copy, and 50% or more of the copies must be distributed to persons who have made such requests.

• Subscription requests that are more than 3 years old cannot be considered valid requests. PPM flags subscriber records in advance of expiration and submits expired requesters with phone numbers to a marketing fim to secure renewals.

• Expiring subscriptions for which we don’t have phone numbers are submitted to a list firm to refresh the address information.

• PPM uses the USPS’ Automated Address Correction Service (ACS) for automated address corrections and undeliverables.

• PPM also participates in a co-palletization program at our printer for more efficient, economical, and quicker distribution to US postal sites around the country.

PPM SUBSCRIBER LIST MAINTENANCE

1. ACS records are downloaded from a secure USPS Internet site and a database program then uses the files to automatically correct addresses in the PPM database and remove “nixies” that are undeliverable.

2. Subscription cards, faxes, and website subscriptions are sorted into renewals and new additions. New additions are vetted against the database to prevent duplicate subscriptions. Questionable subscriptions are confirmed using Internet doctor search sites before adding to the database.

3. Interactive dupe checking is then performed on the database using last name, a few digits of the address, city, and state. Suspected duplicates are displayed to allow database tagging of the ones to keep before purging the dupes.

BUSINESS PUBLICATIONS AUDIT (BPA)

• Audited by BPA to verify subscriptions.

• BPA audit information sheet is available by request.


PRACTICAL PAIN MANAGEMENT 2016 Bonus Distribution

2016 MEETINGS

AMERICAN ACADEMY OF PAIN MEDICINE (AAPM)

February 18-21

Palm Springs, CA

Bonus Distribution: January/February Issue

AMERICAN PAIN SOCIETY (APS)

May 11-14

Austin, TX

Bonus Distribution: April Issue

AMERICAN HEADACHE SOCIETY

June 23-26

Los Angeles, CA

Bonus Distribution: June Issue

PAINWEEK

September 6-10

Las Vegas, NV

Bonus Distribution: JulyAugust Issue

AMERICAN ACADEMY OF PAIN MANAGEMENT (AAPM)

September 22-25

San Antonio, TX

Bonus Distribution: September Issue

NORTH AMERICAN SPINE SOCIETY (NASS)

October 26-29

Boston, MA

Bonus Distribution: October Issue

Practical Pain Management has a major presence at the top pain meetings. Plan ahead to advertise in one of our

convention issues where your ad is sure to be seen.



Ad Rates. Earned rates are based on frequency of advertising insertions from individual corporations and their subsidiaries. For insertion of two or more pages, each page receives one insertion credit.

Special Projects. Consult special projects rate card for available rates.

Cancellations. Cancellations or changes in orders may not be made by the advertiser or agency after the published closing date.

Terms. All charges for space are due 30 days from invoice date (same as actual date of issue) for recognized companies that have established credit. Any charges for typesetting, art, ad creation, reprints, etc, are to be prepaid. Rate Adjustment. The rate for contracted ads during a contract year will be adjusted to reflect the actual numbers of ads run.

Agency Commission. Agency commissions will apply in appropriate situations.

Circulation. Practical Pain Management is a controlled circulation publication mailed to approximately 40,000 medical practitioners routinely involved in the diagnosis, treatment, or management of pain (please see demographics).

Publisher’s Approval. Ads are accepted upon the representation that the advertiser and agency have the right to publish the contents thereof. In consideration of publication, the advertiser and agency agree to indemnify and hold the publisher harmless against any expense or loss by reason of any claims arising out of publication. The publisher reserves the right to reject or cancel any ad, insertion order, space reservation, or position commitment at any time without cause. The publisher reserves the right to insert the word “Advertisement” above or below copy that is not easily recognized as advertising.

2016 Advertising Rates

Contact Ethan Ash, 607-216-1482, [email protected] Contact Maya Polton, 973-783-7009 x 302, [email protected] Emily Baum, 973-783-7009 x 317, [email protected]

2016 STANDARD

1x 3x 6x 12x 24x 36x 48x 60x

Full page 4,314 4,213 4,157 4,045 4,001 3,938 3,862 3,780

2/3 page 3,273 3,235 3,210 3,160 3,079 3,016 2,972 2,585

1/2 island 3,072 3,016 2,972 2,922 2,859 2,803 2,759 2,728

1/2 page 2,784 2,734 2,721 2,640 2,589 2,559 2,508 2,475

1/3 page 2,069 2,019 1,981 1,956 1,925 1,881 1,856 1,832

1/4 page 1,693 1,649 1,630 1,599 1,568 1,542 1,517 1,496

COLORS

2nd Color Matched Color 3 or 4 Color 5 Color 6 Color

847 $1,238 2,558 3,163 4,730

Preferred*

Cover 4 Cover 3 Cover 2 TOC Opposite Letter to the Editor

50% of Earned B/W

25% of Earned B/W unless with Cover 4

25% of Earned B/W

25% of Earned B/W

25% of Earned B/W

*Split runs for preferred positions do not qualify for a discounted rate.

INSERTS AND OUTSERTS*

1x 3x 6x 12x 24x 36x 48x 60x

2 page 9,416 9,240 9,114 8,877 8,778 8,624 8,470 8,333

4 page 18,838 18,348 18,233 17,754 17,545 17,243 16,951 16,665

6 page 28,259 27,698 27,346 26,620 26,318 25,850 25,438 25,025

8 page 37,675 36,933 36,410 35,497 35,079 34,463 33,908 33,330

*Outserts subject to ridealong surcharge.

Advertising:



Key Advertiser Dates and Production Schedule

2016 Issues

Ad CloseAdvertiser

Creative Due

Impositions/Map

Due to Printer

Complete APPROVED pages, Inserts and Circ

Lists due to printerMail Date Meeting Issue

Jan-Feb 1/12 1/19 1/26 2/2 2/10American Academy of Pain Medicine (AAPM) February 18-21, Palm Springs, CA

March 2/22 2/29 3/7 3/8 3/18

April 3/18 3/25 4/1 4/4 4/14American Pain Society May 11-14, Austin, TX

May 4/18 4/25 5/2 5/3 5/13

June 5/23 5/30 6/6 6/7 6/17American Headache Society June 23-26, Las Angeles, CA

July-Aug 7/13 7/20 7/27 7/28 8/9PAIN Week 2016 September 6-10, Las Vegas, NV

September 8/12 8/19 8/26 8/29 9/9American Academy of Pain Managment September 22-25, San Antonio, TX

October 9/16 9/23 9/30 10/3 10/14North American Spine Society October 26-29, Boston, MA

November 10/20 10/27 11/3 11/4 11/17

December 11/21 11/28 12/5 12/6 12/16


PRACTICAL PAIN MANAGEMENT Production Specifications

Advertising

Ethan AshVice President, Business [email protected]

Maya PoltonDirector, Business Development973-783-7009 [email protected]

Emily BaumDirector, Business Development973-783-7009 [email protected]

Insertion Orders:Brent PhelpsChief Operating Officer973-783-7009 [email protected]

Maximum Insert Weight: 80 lb

Press-ready high-res X1a PDFs. For press-ready, high-res PDFs using the PDF/X1a standard, please verify that fonts and images are embedded, all elements are encoded as CMYK, and all image trapping values are correctly set for either knockout or overprint.

Digital Artwork. Preferred file formats accepted are (PC or Mac): InDesign, Illustrator, and Photoshop or high-res PDF (Acrobat 6.0 or higher). For proper trapping of your ad in the computer-to-plate printing process, all image backgrounds must be set to “NONE.” You may provide a high quality proof with the material. All images should be saved as CMYK at 300 dpi. Graphics format should be tiff or eps. All fonts and screens must be included on disk.

2/3 1/2island

1/2

V1/2 H

V

H

1/4V

H1/3

Display Ad Sizes Width Depth

2 page spread 15 1/4 ˝ 10 ˝

Full page 7 1/8 ˝ 10 ˝

2/3 page 4 3/4 ˝ 10 ˝

1/2 page island 4 3/4 ˝ 7 1/2˝

1/2 page vertical 3 1/2 ˝ 10 ˝

1/2 page horizontal 8 1/8 ˝ 5 3/4˝

1/3 page vertical 2 3/8 ˝ 10˝

1/3 page square 4 3/4 ˝ 4 3/4˝

1/4 page vertical 3 1/2˝ 4 3/4˝

1/4 page horizontal 4 3/4˝ 3 1/2˝

Material for Bleed Bleed Trim

Full page 8 3/8 ” x 11 1/8 ˝ 8 1/8 ” x 10 7/8˝

2 page spread 16 1/2” x 11 1/8 ˝ 16 1/4 ” x 10 7/8˝

Half page spread 16 1/2” x 5 1/2 ˝ 16 1/4 ” x 5 3/8 ˝

Insert 8 3/8 ” x 11 1/8 ˝ 8 1/8 ” x 10 7/8˝

Material Transmittal. All advertising material must be received no later than the “Material Due Date” of the issue and submitted as follows:

1. Mail or Delivery Service — Send to: Brent Phelps Vertical Health, LLC 7 North Willow Street, Suite 7A Montclair, NJ 07042 973-783-7009 ext. 303 [email protected]

2. Inserts Shipping Address: Practical Pain Management c/o Publishers Press 13487 South Preston Highway Lebanon Junction, KY 40150 Contact: Jeff Newton, 1-866-644-3705 [email protected]

3. Electronic Submission: For FTP server information to upload ad submissions, please contact Brent Phelps at [email protected]

4. Accounts Receivable to: Vertical Health, LLC P.O. Box 498038 Cincinnatti, OH 45249 [email protected] 513-588-2771


PRACTICAL PAIN MANAGEMENT 2016 Special Project Rates

DVDs/Product Samples supplied by Advertiser* Rates include poly wrap and paper label.

1x 3x 6x 12x 24x 36x 48x 60x

DVD or Product Sample*

$22,000 22,612 21,534 22,070 21,950 21,730 21,500 21,260

DVDs and Product Samples are subject to a USPS ride-along surcharge per item/per copy in addition to the prices listed. Total weight must not exceed 3.3 ounces and all elements of a multi-piece assembly must be stitched or tipped to each other.

*Custom cover tip pricing subject to change, depending on specs.

CD-ROMS and PRODUCT SAMPLES

*Subject to a ride-along surcharge per DVD or Product Sample assembly, per copy.

Cover Tip/Belly Band supplied by AdvertiserCustom cover-tip rate includes poly wrap and paper label. For printing by PPM (up to 4 colors), please inquire for pricing.

Poly Wrap 1x 3x 6x 12x 24x 36x 48x 60x

Full Page Cover Tip No $15,881 $15,477 $15,304 $14,842 $14,495 $14,120 $13,831 $13,571

Custom Size Cover Tip* Yes $18,307 $17,868 $17,926 $17,123 $16,696 $16,228 $15,824 $15,425

Belly Band No $16,759 $16,361 $16,130 $15,679 $15,286 $14,900 $14,530 $14,172

• Rates include 75% earned B/W rate for cover position.

• Full page cover tips must allow for 2 inches of white space across the top of the page, for the Practical Pain Management masthead. Masthead to be positioned by PPM. Full page cover tip size 8” x 10 ¾”

• Full page cover tips must allow space for the address label. Per USPS guidelines, address labels must be placed ½” from the bottom of the page, and the label must be 1.5 x 3.75 inches; positioned in the lower left corner.

Please leave this area clear on your cover tip creative, or, note that any text or content in this area may be covered by the address label.

• Custom size cover tips require a poly wrap bag and paper label per the USPS. Maximum custom size: 8” x 8 3/8 ”

• Belly Band is wrapped around the cover and shipped without a poly wrap bag. 18 1/4 ” x 5 1/2” includes a 1 1/4 ” glue underlap with 2 folds (flat area = 17” x 5 1/2”)

COVER TIPS and BELLY BANDS

Volume 14, Issue 9October 2014

The Nation’s Premier Teaching Journal for Pain PractitionersPRACTICAL PAIN MANAGEMENT

A Vertical Health, LLC publication | www.PracticalPainManagement.com

Also In This Issue:•Sleep and Pain•Role of Endorphins in Pain Management•Highlights from PAINWeek

Cover October 2014.indd 1 10/2/14 12:06 PM

8” x 10.75”

No ad art 2” from top

Please leave2” from bottom x 4.25 from left hand side for mailing label from post office

2” from

bottom4.25”

.125” bleed

Download InDesign Cover Tip Template here:www.practicalpainmanagement.com/PPMCovertipTemplate.zip

Contact Ethan Ash, 607-216-1482, [email protected] Contact Maya Polton, 973-783-7009 x 302, [email protected] Emily Baum, 973-783-7009 x 317, [email protected]

Advertising:



Download InDesign Cover Tip Template here:www.practicalpainmanagement.com/PPMCovertipTemplate.zip


PRACTICAL PAIN MANAGEMENT 2016 Special Project Rates

Bound In:1. Full-page card (8 3/8 ” x 11 1/8 ” bleed; trims to 8 1/8 ” x 10 7/8 ”)2. Postcard: 4 1/2” x 6” card with perf tab (8 3/8 ” wide)

Tipped In:3. Full-page, no bleed (7 5/8 ” x 10 5/8 ”)

4. Postcard: 4 1/2” x 6” card with perf tab (7 5/8 ” total width) or without perf tab (6” total width)

BRC supplied by AdvertiserFor printing by PPM (up to 4 colors), please inquire for pricing.

1x 3x 6x 12x 24x 36x 48x 60x

BRC Bound In

1. Full-page card 9,416 9,240 9,119 8,877 8,778 8,624 8,470 8,316

2. Postcard 9,592 9,405 9,284 9,042 8,943 8,784 8,635 8,492

BRC Tipped In

3. Full-page card 11,237 11,055 10,934 10,698 10,593 10,439 10,296 10,142

4. Postcard 11,418 11,220 11,110 10,863 10,758 10,604 10,450 10,296

For other Special Projects, please request a quote from

Brent Phelps, 973-783-7009 Ext 303, fax 973-707-5279

[email protected]

Specifications for ads provided by advertisers:Insert provide at bleed size: 8 3/8 x 11 1/8 ”Supplement provide at trim size: 8 1/8 ” x 10 7/8 ”Cover Tip provide at reduced trim size: 8” x 10 3/4 ”Safety Allowance for Live Area: 1/2” Inside Stock: 45 lb Maximum Insert Paper Weight: 80 lb Printed Materials Quantity: 42,500 (to account for possible spoil-age)

Mail Insertion Orders to: Brent PhelpsVertical Health, LLC7 North Willow Street, Suite 7A, Montclair, NJ 07042Office: 973-783-7009 ext. 303

Ship Artwork to:Brent PhelpsVertical Health, LLC7 North Willow Street, Suite 7A, Montclair, NJ 07042Office: 973-783-7009 ext. 303

Ship Inserts directly to:Practical Pain Managementc/o Publishers Press13487 South Preston HighwayLebanon Junction, KY 40150Contact: Jeff Newton, 1-866-644-3705

*Special rate for a full-page card or postcard accompanied by a full-page 4C advertisement in the same issue.

INSIDE CARD/BUSINESS REPLY CARD (BRC)

2016 media guide - practical pain management we look towards our 17th year, i am pleased to provide...

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