Wise Words from the Speakers at the 2016 Measurement Summit

Thursday, October 13th, 2016Durham, New Hampshire

Compiled by Erinn Larson

Big data in the 21st century: "If information is the oil, we’ve

got a gusher on our hands.”Matthew O’Hern

Peter T. Paul College of Business & Economics, UNH

#MeasureSum16

“Attitude shift precedes behavior shift.”

Michael ZivianiPrecise Value

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“Performance measurement often lacks context.”

Mark StousePROOF

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“Measurement is about more than just numbers.”

Cindy VillafrancaSouthwest Airlines

#MeasureSum16

“We tell the story of who we are, what we do, and what we

contribute.”Jennifer Williamson

Sodexo USA

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“Think of the press release as a digital tool.”

Steve CoxSodexo USA

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“Big data and predictive analytics is key for resource allocation.”

Sean MonogueU.S. Air Force

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“The first requirement of measurement is: Are

stakeholders receiving key messages?”

Deanna CenturionCyera Strategies

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“Communicating the results broadly across the organization is

as important as the measurement itself.”

Mary MillerMiller Comms

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“We need to measure business results at the ‘think, feel, do’ level.”

Sean WilliamsCommunication AMMO

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Wise Words from the Speakers at the 2016 Conclave Meeting

Friday, October 14th, 2016Durham, New Hampshire

“A negative comment has 3x more impact than a positive comment on

social media channels.”Michael Wolfe

Bottom-Line Analytics

#SMMstandards

“It is not ‘share of voice,’ it is ‘share of desirable voice.’ ”

Katie PainePaine Publishing

#SMMstandards

“Industry standards are critical...They can lead to

enhanced trust.”Ron Pinelli

Media Rating Council

#SMMstandards

“Defining the metrics you use is crucial.”

Peter StorckWord of Mouth Marketing

Association

#SMMstandards

SPEAKER PRESENTATIONS AVAILABLE FOR DOWNLOAD:

Day 1: Measurement Summit | Thursday, October 13th

Mark Whitney’s presentation: “How Research Guides Business Decisions in Healthcare”

Michael Ziviani's presentation: "Understanding Value: International Perspective"

Cindy Villafranca's presentation: "The Role of Data, Dashboards, Technology, Data Visualization & Predictive Analytics"

Steve Cox & Jennifer Williamson’s presentation: “Public Relations 3.0, Sodexo in North America 2017”

Mary Miller’s presentation: “The Future of Internal Communications Measurement”

Sean Williams’ presentation: “Emerging Standards for Measuring Internal Communications”

Day 2: The Conclave meeting | Friday, October 14th

Michael Wolfe's presentation: "Advances in Social Media Measurement and the ROI of the Customer-Brand Experience"

Katie Paine's presentation: "Validity Test Results for Opinion and Advocacy Standards"

Ron Pinelli's presentation: "MRC Social Media Measurement Guidelines"