2016-martins_presentation
TRANSCRIPT
“Life is too short to drink bad wine...”CLAUDIO MARTINS
I AM A DEDICATED and service focused Wine Director, Consultant and Connoisseur with extensive expertise promoting new products, penetrating emerging markets and providing specialist advice to clients corporate organizations, including private individuals and royal families; focused on securing the right product at the right price for any occasion.
With a proven track record in driving sales, brand awareness and market growth for reputable brands in EMEA and APAC; I possess a unique combination of the technical aptitude, palate and flexibility to fully understand and meet any client’s requirements.
I ADVISE wine enthusiasts around the world on collectable/prestigious fine wines, and educate them on existing, new and emerging products. Through continuous growth in order to meet diverse client needs and expectations, I have developed innovative methods to promote products from wine clubs, events to personal client tasting sessions.
I was honored to participate as a Judge for Decanter World Wine Awards and spent several years building a wine merchant business introducing Portuguese wines to on/off trade and private clients in UK.
I AM A MEMBER of the fraud committee for the Wine & Spirit Trade Association (WSTA), and a published author of numerous articles including ‘Spain Round Table’ in Harper’s magazine also a wine columnist for the prestigious magazine ‘Solomon Mines’. In 2013, I was the runner-up award for the Decanter World Wine Awards also IWC Merchant of the Year Award (2013) for creating New Street Wine Shop in London.
WITH NATURAL ABILITYto adapt to any situation, client or environment, supported by multilingual proficiency in English and Portuguese with elementary French and proficient working Spanish; I can offer potential client the means and knowledge to retain high value accounts and drive profitability for business continuity. I offer services for all aspects of the wine collection, inventory and cellar management services tailored specifically to the needs of the client. This can be done on one-time organizational project or ongoing inventory management.
• Winecellarplanningandinventory managementstrategies
• Inventorytakingandreporting
• Conditionsassessmentand consumptionwindowrecommendations
•Winecellarbook
• Buyingandsellingoptions
•Winepairingadvice
•Winegiftsselection
•Glassware
• Eventsorganization
• Educationandstafftraining
• Corporatetastingsandevents
• Privatesommelier
I HAVE ALWAYS HELD the view that finding your own particular favourite style of wineis rather like developing your taste in cars. You might have some idea of what you like, but to really find the special one, you have to build it up over time, trying and testing as much as you can.
I will assist you in finding wines to suit the occasion and your taste!
Thank you!
